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From MBA to MCM: A pedagogical examination of blended residency-online teaching and learning in a graduate professional communications program 从MBA到MCM:研究生专业交流项目中混合住院医师在线教学和学习的教学检验
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2617
H. Unruh, Philip Savage
This paper provides an overview and assessment of the blended learning pedagogy employed in a unique Canadian combined academic-professional Masters programme. It looks at the perspectives of faculty and students relative to key teaching and learning concerns. The paper analyzes the discussion of faculty at a retreat and a follow-up focus group with students. The analysis of faculty and student reflections is triangulated with a literature review of the relevant pedagogical theory and practice. The pedagogical research focuses on the area of blended residential/online delivery of graduate professional programs in Canada and around the world. ©Journal of Professional Communication, all rights reserved.
本文提供了一个概述和评估的混合学习教学法采用在一个独特的加拿大联合学术专业硕士课程。它着眼于教师和学生对主要教学问题的看法。本文分析了教师在一次务虚会中的讨论以及后续的学生焦点小组讨论。教师和学生反思的分析与相关教学理论和实践的文献综述相结合。教学研究侧重于加拿大和世界各地研究生专业课程的混合住宿/在线交付领域。©Journal of Professional Communication,版权所有。
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引用次数: 0
Relocation as a catalyst for change: How leadership empowered employees and achieved organizational change at Sanofi Canada 搬迁作为变革的催化剂:领导如何在赛诺菲加拿大授权员工并实现组织变革
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2615
Joanne Kennedy
This paper tells Sanofi’s relocation story and offers insight for organizations embarking on a similar journey. The work environment can be a powerful tool through which to communicate information about the organization and its values to both employees and the outside world. In 2013, the sale of part of its business prompted leading healthcare partner Sanofi Canada to relocate its headquarters. Moving from closed “silo” offices, to a state of the art open-plan work environment, Sanofi Canada achieved meaningful change in its work culture in a very short period of time: a companywide survey undertaken four months into life at their new headquarters revealed satisfied and engaged employees who were taking advantage of new technology and embracing new opportunities to collaborate.  ©Journal of Professional Communication, all rights reserved.
本文讲述了赛诺菲的搬迁故事,并为踏上类似旅程的组织提供了见解。工作环境可以是一个强大的工具,通过它可以向员工和外部世界传达有关组织及其价值观的信息。2013年,其部分业务的出售促使其领先的医疗合作伙伴赛诺菲加拿大公司搬迁其总部。从封闭的“筒仓”办公室,到最先进的开放式工作环境,赛诺菲加拿大公司在很短的时间内实现了工作文化的重大变革:在新总部工作四个月后进行的一项全公司范围的调查显示,员工在利用新技术和拥抱新的合作机会方面感到满意和投入。©Journal of Professional Communication,版权所有。
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引用次数: 0
Suggesting a strategy lineage for public relations (Comparative Review of "Understanding Michael Porter" by Joan Magretta; "Playing to Win" by A.G. Lafley and Roger Martin; and The Design of Business by Roger Martin) 公共关系的策略谱系——琼·玛格蕾塔《理解迈克尔·波特》比较述评A.G.雷富礼(A.G. Lafley)和罗杰·马丁(Roger Martin)的《为赢而战》(Playing to Win);罗杰·马丁的《商业设计》)
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2015-05-03 DOI: 10.15173/JPC.V4I1.2592
Brady Wood
This book review compares three strategic management books from the perspective of public relations and communications management Understanding Michael Porter ( Magretta, 2012), Playing to Win ( Lafley & Martin, 2013) , and The Design of Business. (Martin, 2009). The reviewer makes the case that public relations and communications management has been structured around Grunig’s Excellence theory. The reviewer suggests that the new fact that digital communications has elevated the status of the communications in many organization, positioning it as a key management function. In light of this, reviewer argues that the most provocative answer would be that public relations can or should attempt to adopt strategy as a core responsibility; appropriating the function from other disciplines, and demonstrating that this specific form of positioning and repositioning is one of our professional competencies.  ©Journal of Professional Communication, all rights reserved.
这篇书评从公共关系和传播管理的角度比较了三本战略管理书籍:《理解迈克尔·波特》(Magretta, 2012)、《为赢而战》(Lafley & Martin, 2013)和《商业设计》。(马丁,2009)。审稿人提出,公共关系和传播管理是围绕格鲁尼格的卓越理论构建的。审稿人认为,数字通信的新事实提高了通信在许多组织中的地位,将其定位为关键的管理功能。鉴于此,评论者认为最具挑衅性的答案将是公共关系可以或应该尝试将战略作为核心责任;挪用其他学科的功能,并证明这种定位和重新定位的具体形式是我们的专业能力之一。©Journal of Professional Communication,版权所有。
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引用次数: 3
L'Utilisation du marketing politique par les groupes d'intérêt : Proposition d'un modèle théorique 利益集团政治营销的运用:理论模型的提出
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2014-08-12 DOI: 10.15173/JPC.V1I1.98
É. Foster
Cet article propose un modele theorique qui applique les techniques du marketing a la communication politique. Apres avoir examine la documentation sur diverses applications du marketing aux groupes d'interet politiques, l'auteur developpe un modele bidirectionnel uti- lisant les conceptes du marketing en amont et en aval. D'apres le modele de marketing tri-partite de Lees-Marshment, l'auteur developpe un modele de marketing politique tri-partite qui pourrait s'appliquer dans des contextes pratiques. ©Journal of Professional Communication, all rights reserved.
本文提出了一个将营销技术应用于政治传播的理论模型。在回顾了营销对政治利益集团的各种应用的文献后,作者开发了一个双向模型,使用了上游和下游营销的概念。在lee - marshment的三方营销模型的基础上,作者开发了一个可以应用于实际语境的三方政治营销模型。©专业传播杂志版权所有。
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引用次数: 0
An interview with Dr. Paulo Nassar, president of the Brazilian Association of Business Communication (ABERJE) 采访巴西商业沟通协会(ABERJE)主席保罗·纳萨尔博士
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2014-07-01 DOI: 10.15173/JPC.V4I1.2591
Terence Flynn
In October 2014, the Journal of Professional Communication’s senior associate editor, Dr. Terry Flynn, APR, FCPRS, sat down with the Dr. Paulo Nassar, the president of the Brazilian Association of Business Communication (ABERJE), professor of public relations at the University of Sao Paulo, and 2012 recipient of the Public Relations Society of America (PRSA) ‘Atlas Award for Lifetime Achievement in International Public Relations,’ to discuss his thoughts on the current state of the profession in Brazil and his hopes for its future. Nassar discusses his background as journalist and a teacher. He discusses the importance of the publication of his first book to his professional development. Nassar also discusses how developing links between ABERJE and the academic research and teaching communities was a key factor in establishing its validity and credibility as an organization. He finishes by sharing his thoughts on the key skills for success in the rapidly developing practive of professional communication.  ©Journal of Professional Communication, all rights reserved.
2014年10月,《专业传播杂志》的高级副主编、fprs首席研究员特里·弗林博士与巴西商业传播协会(ABERJE)主席、圣保罗大学公共关系教授保罗·纳萨尔博士进行了对话。2012年获得美国公共关系协会(PRSA)“阿特拉斯国际公共关系终身成就奖”,讨论他对巴西专业现状的看法以及他对未来的希望。纳萨尔讨论了他作为记者和教师的背景。他讨论了他的第一本书的出版对他的职业发展的重要性。Nassar还讨论了如何发展ABERJE与学术研究和教学社区之间的联系是建立其作为一个组织的有效性和可信度的关键因素。最后,他分享了在快速发展的专业沟通实践中取得成功的关键技能。©Journal of Professional Communication,版权所有。
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引用次数: 0
Art Into science/science into art 把科学变成艺术
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2014-06-15 DOI: 10.15173/JPC.V3I2.152
S. Gibson
Hybrid artist-scientists are now fairly common. It wasn’t always thus. Certainly music has a relatively long history of cross-fertilization with science, not least because of its obvious mathematical qualities, but also because of the medium-term relationship between music and technology. In formal music studies though, the medium of music was generally considered indivisible from itself, even as mathematical models were used to justify certain theories. Film also has a similar, if somewhat less precisely formalized history, as evidenced by the long history of montage film and visual music. Other fine arts have had less clear relationships with science. This can no longer be said to be the case. Artists are collaborating with biologists, computer scientists, geographers and researchers from other far-flung disciplines. Similarly scientists are learning the value that artists can bring to a project in terms of creativity and “ways of seeing” (Berger, 1972, 1). On-going discipline-centric resistance based on adherence to traditional barriers between the (subjective) arts and the (objective) sciences continues to be prevalent; however, it is fair to say that the gulf between art and science that has widened since the Enlightenment has now been widely challenged by a body of scholars, artists and scientists. ©Journal of Professional Communication, all rights reserved.
艺术家和科学家的混血儿现在相当普遍。事情并不总是这样。当然,音乐与科学的交叉发展有着相对悠久的历史,不仅因为其明显的数学特性,还因为音乐与技术之间的中期关系。然而,在正式的音乐研究中,音乐的媒介通常被认为是不可分割的,即使数学模型被用来证明某些理论。电影也有类似的,如果不那么精确的形式化的历史,证明了蒙太奇电影和视觉音乐的悠久历史。其他美术与科学的关系就不那么明确了。现在不能再这样说了。艺术家们正在与生物学家、计算机科学家、地理学家和来自其他遥远学科的研究人员合作。同样,科学家们也在学习艺术家在创造力和“观察方式”方面可以为项目带来的价值(Berger, 1972, 1)。基于(主观)艺术和(客观)科学之间传统壁垒的坚持,以学科为中心的抵抗仍然普遍存在;然而,公平地说,自启蒙运动以来,艺术与科学之间的鸿沟已经扩大,现在已经受到学者、艺术家和科学家的广泛挑战。©Journal of Professional Communication,版权所有。
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引用次数: 0
Live programming for robotic fabrication 机器人制造的实时编程
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2014-06-04 DOI: 10.15173/JPC.V3I2.164
Jason Lim
Industrial robots are general-purpose machines. To perform a specific task, a robot is given instructions. This process is referred to as robot programming and can be approached in several ways. In online/teach programming, an operator controls the robot using a teach pendant and leads it through its task. This is recorded and can be replayed. In offline programming, instructions are pre-written in a programming language on a separate computer and then sent to the robot for execution. Referencing the field of computer music, this paper explores an alternative approach – live programming. Here, instructions are written and edited on-the-fly, triggering immediate robotic responses. As a proof of concept, the music synthesis software Max/MSP is extended with robot programming functionalities and used as a live environment to control a robotic folding process. This paper describes the development of a Max/MSP patch for folding aluminum strips and discusses the results of its use. ©Journal of Professional Communication, all rights reserved.
工业机器人是通用机器。为了完成一项特定的任务,机器人会收到指令。这个过程被称为机器人编程,可以通过几种方式实现。在在线/教学编程中,操作员使用教学挂件控制机器人并引导它完成任务。这是录音,可以重放。在脱机编程中,指令在单独的计算机上用编程语言预先编写,然后发送给机器人执行。参考计算机音乐领域,本文探讨了另一种方法-现场编程。在这里,指令是即时编写和编辑的,触发机器人立即做出反应。作为概念证明,音乐合成软件Max/MSP扩展了机器人编程功能,并用作现场环境来控制机器人折叠过程。本文介绍了一种用于折叠铝条的Max/MSP贴片的研制,并讨论了其使用效果。©Journal of Professional Communication,版权所有。
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引用次数: 6
Interview with George Legrady, chair of the media arts & technology program at the University of California, Santa Barbara 采访圣巴巴拉加州大学媒体艺术与技术项目主席乔治·莱格雷迪
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2014-06-04 DOI: 10.15173/JPC.V3I2.157
S. Arisona
This interview with George Legrady, artist, researcher, and chair of the Media Arts and Technology program (MAT) at the University of California, Santa Barbara, examines his approaches and methods from his starting point in documentation photography in the 70s towards digital and algorithmic works from the 80s onwards. In addition, it highlights the MAT program and the conclusions George Legrady draws so far, and what possible directions he sees for the future. ©Journal of Professional Communication, all rights reserved.
乔治·莱格雷迪是加州大学圣巴巴拉分校的艺术家、研究员和媒体艺术与技术项目(MAT)主席,本文采访了他的方法和方法,从他70年代的文献摄影开始,到80年代以后的数字和算法作品。此外,它还强调了MAT项目和乔治·莱格雷迪迄今为止得出的结论,以及他对未来可能的方向。©Journal of Professional Communication,版权所有。
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引用次数: 0
Augmenting science through art 通过艺术增强科学
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2014-06-04 DOI: 10.3929/ETHZ-A-010262350
Matthias Berger
Augmenting science through art is a call for accepting and empowering art as voice for communicating scientific results. Naturally, science achieves credibility rather by use of terminology, unemotional intersubjectivity and talks limited to introverted circles than by entertaining. Art-science residencies are now an opportunity to fulfill the mandate of opening up towards the society. ©Journal of Professional Communication, all rights reserved.
通过艺术扩大科学是一种呼吁,要求接受并授权艺术作为交流科学成果的声音。自然地,科学通过使用术语、不带感情色彩的主体间性和局限于内向圈子的谈话来获得可信度,而不是通过娱乐。艺术科学驻地现在是一个实现向社会开放的机会。©Journal of Professional Communication,版权所有。
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引用次数: 2
The digitization of music and the accessibility of the artist 音乐的数字化和艺术家的可及性
IF 0.4 0 LANGUAGE & LINGUISTICS Pub Date : 2014-06-04 DOI: 10.15173/JPC.V3I2.163
M. Carboni
This article uses case studies to explore two ways in which technology can impact on artist production. First, technological innovations could facilitate many things that are not new by rather making existing processes better or cheaper in ways that might alter the situation meaningfully. Second, technology can change art through the more profound revision of the role of artist and art-perceiver (Fineberg, 2006). This article examines several examples of how the music industry has been impacted by new technology: Radiohead Rainbows, slicethepie.com, Ditto Music, Music Rainbow, YouTube Orchestra, micro-chunking and LiveFi. The article examines the impact of new technologies on classical music. ©Journal of Professional Communication, all rights reserved.
本文通过案例研究来探讨技术影响艺术家创作的两种方式。首先,技术创新可以促进许多不新鲜的事情,而不是使现有的流程更好或更便宜,从而可能有意义地改变现状。其次,技术可以通过更深刻地修正艺术家和艺术感知者的角色来改变艺术(Fineberg, 2006)。这篇文章考察了几个音乐产业如何受到新技术影响的例子:Radiohead Rainbows、slicethepie.com、Ditto music、music Rainbow、YouTube Orchestra、micro-chunking和LiveFi。这篇文章探讨了新技术对古典音乐的影响。©Journal of Professional Communication,版权所有。
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引用次数: 4
期刊
Fachsprache-Journal of Professional and Scientific Communication
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