A. Thurlow, Ala Kushniryk, Karen A. Blotnicky, Anthony R. Yue
This paper explores perceptions of public relations roles andinfluence among senior communication managers in Canada.Findings suggest that practitioners are optimistic about theirstatus and location within their organizations. However, theyreport less confidence in the influence they can exert on financialdecisions that contribute to the organizational bottom line.Findings indicate this may result from several factors, includingthe gendered nature of the public relations profession aswell as a lack of follow-through on evaluation and measurementof communication programs.
{"title":"Roles, decision-making, and access to the dominant coalition","authors":"A. Thurlow, Ala Kushniryk, Karen A. Blotnicky, Anthony R. Yue","doi":"10.15173/JPC.V5I2.3748","DOIUrl":"https://doi.org/10.15173/JPC.V5I2.3748","url":null,"abstract":"This paper explores perceptions of public relations roles andinfluence among senior communication managers in Canada.Findings suggest that practitioners are optimistic about theirstatus and location within their organizations. However, theyreport less confidence in the influence they can exert on financialdecisions that contribute to the organizational bottom line.Findings indicate this may result from several factors, includingthe gendered nature of the public relations profession aswell as a lack of follow-through on evaluation and measurementof communication programs.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87638646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-17DOI: 10.24989/FS.V41I1-2.1749
Ines-A. Busch-Lauer
Seit der 48. Fortsetzung erscheint die „Kleine Bibliographie fachsprachlicher Untersuchungen“ auch online unter www.fachsprache.net (Link Bibliography) und tragt den Titel “Bibliography of Recent Publications on Specialized Communication”. Die Datenbankversion der Bibliographie bietet verbesserte Suchmoglichkeiten, wie beispielsweise eine Schlagwortsuche. Derzeit finden sich in der Datenbank alle Titel, die seit der 48. Fortsetzung in der Bibliographie enthalten sind. From the 48 th installment on, the “Kleine Bibliographie fachsprachlicher Untersuchungen” has appeared under the title “Bibliography of Recent Publications on Specialized Communication”. The references it contains can also be accessed online at www.fachsprache.net (Link Bibliography). The online version of the Bibliography offers additional search options, for example a keyword search. Currently, the database contains the titles included in this Bibliography since the 48th installment.
{"title":"Bibliography of Recent Publications on Specialized Communication","authors":"Ines-A. Busch-Lauer","doi":"10.24989/FS.V41I1-2.1749","DOIUrl":"https://doi.org/10.24989/FS.V41I1-2.1749","url":null,"abstract":"Seit der 48. Fortsetzung erscheint die „Kleine Bibliographie fachsprachlicher Untersuchungen“ auch online unter www.fachsprache.net (Link Bibliography) und tragt den Titel “Bibliography of Recent Publications on Specialized Communication”. Die Datenbankversion der Bibliographie bietet verbesserte Suchmoglichkeiten, wie beispielsweise eine Schlagwortsuche. Derzeit finden sich in der Datenbank alle Titel, die seit der 48. Fortsetzung in der Bibliographie enthalten sind. From the 48 th installment on, the “Kleine Bibliographie fachsprachlicher Untersuchungen” has appeared under the title “Bibliography of Recent Publications on Specialized Communication”. The references it contains can also be accessed online at www.fachsprache.net (Link Bibliography). The online version of the Bibliography offers additional search options, for example a keyword search. Currently, the database contains the titles included in this Bibliography since the 48th installment.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"87 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81279076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
La responsabilite sociale de l’entreprise (RSE) est devenue monnaie courante dans le discours corporatif. Toutefois, le cynisme des consommateurs, exacerbe par les nombreuses tentatives d’ecoblanchiment, en fait un territoire communicationnel risque. L’objectif de cette recherche qualitative qui rassemble les apprentissages cles d’une douzaine de communicateurs-praticiens est de repertorier les criteres qui permettent de maximiser les chances de succes d’une communication sur la RSE en matiere de credibilite percue. Les entrevues semi-directives qui ont ete menees aupres de ces communicateurs-praticiens ont permis d’etablir les bases d’un modele multifactoriel en matiere de credibilite des communications en RSE, ancre dans la pratique. Ce modele regroupe deux categories de facteurs d’influence que nous avons nommes les facteurs primaires, ayant une influence sur la perception de « credibilite spontanee », et les facteurs secondaires, lies a des strategies communicationnelles ayant une influence sur la « credibilite rationalisee ».
{"title":"Authenticité ou opportunisme? La crédibilité des communications en matière de responsabilité sociale de l’enterprise","authors":"Flavie Desgagné-Éthier, Stéphanie Yates","doi":"10.15173/JPC.V5I1.2924","DOIUrl":"https://doi.org/10.15173/JPC.V5I1.2924","url":null,"abstract":"La responsabilite sociale de l’entreprise (RSE) est devenue monnaie courante dans le discours corporatif. Toutefois, le cynisme des consommateurs, exacerbe par les nombreuses tentatives d’ecoblanchiment, en fait un territoire communicationnel risque. L’objectif de cette recherche qualitative qui rassemble les apprentissages cles d’une douzaine de communicateurs-praticiens est de repertorier les criteres qui permettent de maximiser les chances de succes d’une communication sur la RSE en matiere de credibilite percue. Les entrevues semi-directives qui ont ete menees aupres de ces communicateurs-praticiens ont permis d’etablir les bases d’un modele multifactoriel en matiere de credibilite des communications en RSE, ancre dans la pratique. Ce modele regroupe deux categories de facteurs d’influence que nous avons nommes les facteurs primaires, ayant une influence sur la perception de « credibilite spontanee », et les facteurs secondaires, lies a des strategies communicationnelles ayant une influence sur la « credibilite rationalisee ».","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"68 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2016-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88772527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Despite its long history and key role in the development of public policy, serving the needs of virtually every sector of society, lobbying is an underdeveloped area of academic research. This study aims to establish an understanding of lobbying at the federal level in Canada and its synergies with communications and public relations. Through a review of existing scholarly research, as well as in-depth interviews with 15 federally-registered lobbyists, five senior communications executives, and a survey of GR practitioners, this paper reveals that lobbying is very much aligned with public relations, especially as the online and social media landscapes continue to grow and evolve. It concludes that integration between the two fields is necessary, if not inevitable, and that greater public relations, marketing and social media expertise should be leveraged to position the government relations practice for a future that embraces the new digital rules of engagement.
{"title":"The new lobbyist rolodex: PR","authors":"Jennifer Thomlinson","doi":"10.15173/JPC.V5I1.2595","DOIUrl":"https://doi.org/10.15173/JPC.V5I1.2595","url":null,"abstract":"Abstract Despite its long history and key role in the development of public policy, serving the needs of virtually every sector of society, lobbying is an underdeveloped area of academic research. This study aims to establish an understanding of lobbying at the federal level in Canada and its synergies with communications and public relations. Through a review of existing scholarly research, as well as in-depth interviews with 15 federally-registered lobbyists, five senior communications executives, and a survey of GR practitioners, this paper reveals that lobbying is very much aligned with public relations, especially as the online and social media landscapes continue to grow and evolve. It concludes that integration between the two fields is necessary, if not inevitable, and that greater public relations, marketing and social media expertise should be leveraged to position the government relations practice for a future that embraces the new digital rules of engagement.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"7 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2016-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77840474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explored the reasons for the failure of accreditation (i.e., APR, ABC) in Canadian public relations and communications. An extensive mixed-methods research design (22 in-depth interviews, 231 completed surveys, and content analysis of 600 job postings) was used to determine both the attitudes towards and tangible benefits of accreditation. It was found that the majority of practitioners are investing in applied graduate degrees (i.e, MCM, MPR, MAPC, MPC) rather than accreditation. The CPRS and IABC designations have been available in Canada since 1968, however, as of 2014 only 793 practitioners possess them. Conversely, applied graduate programs for mid-career practitioners have graduated 973 practitioners since 2001. Academic credentials and experience in public relations and communications are the most important qualifications to the industry, employers, and practitioners. The APR and ABC designations have failed to demonstrate value and relevance to the practice over the past four decades.
{"title":"Crisis, what crisis? An overview of professional and academic credentials in Canadian public relations","authors":"D. Manley","doi":"10.15173/JPC.V5I1.2624","DOIUrl":"https://doi.org/10.15173/JPC.V5I1.2624","url":null,"abstract":"This study explored the reasons for the failure of accreditation (i.e., APR, ABC) in Canadian public relations and communications. An extensive mixed-methods research design (22 in-depth interviews, 231 completed surveys, and content analysis of 600 job postings) was used to determine both the attitudes towards and tangible benefits of accreditation. It was found that the majority of practitioners are investing in applied graduate degrees (i.e, MCM, MPR, MAPC, MPC) rather than accreditation. The CPRS and IABC designations have been available in Canada since 1968, however, as of 2014 only 793 practitioners possess them. Conversely, applied graduate programs for mid-career practitioners have graduated 973 practitioners since 2001. Academic credentials and experience in public relations and communications are the most important qualifications to the industry, employers, and practitioners. The APR and ABC designations have failed to demonstrate value and relevance to the practice over the past four decades.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"63 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2016-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73499646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines how social media is used during a crisis among six police services in Ontario, Alberta and New Brunswick. Using in-depth interviews with ten police personnel, both civilian and officers, involved in communications, the findings suggest most of the crisis communications plans use guidelines of timeliness, accuracy and cooperation focused on the goal of the operation rather than checklists. The research also looks at how the two-way symmetrical communications model alters during crisis and whether checklists of functions are applicable in a crisis.
{"title":"Police use of social media during a crisis","authors":"Rob Lamberti","doi":"10.15173/JPC.V5I1.2605","DOIUrl":"https://doi.org/10.15173/JPC.V5I1.2605","url":null,"abstract":"This study examines how social media is used during a crisis among six police services in Ontario, Alberta and New Brunswick. Using in-depth interviews with ten police personnel, both civilian and officers, involved in communications, the findings suggest most of the crisis communications plans use guidelines of timeliness, accuracy and cooperation focused on the goal of the operation rather than checklists. The research also looks at how the two-way symmetrical communications model alters during crisis and whether checklists of functions are applicable in a crisis.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"4 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2016-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84375828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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