Pub Date : 2023-11-01DOI: 10.5782/2223-2621.2023.26.4.62
Seyyedeh Zahra Nozen
Unfairly female authors have been deprived of the title of “mothers” of English Novel and “fathers” have been taken as the sole male owners of the Novel. While not only the first professional novelist was a woman but the numbers of female novelists exceed that of the males. Female authors indefatigably undertook the process of femalization the genre of literature and the current study conducted through the qualitative research and text-analysis methods together with historical approach tried to put light to the fact that how female novelists contributed to the great genre of literature and strengthen it due to their fairness and their gender as well as their treatment of their subject. Aphra Behn penned Oroonoko of 1688 much earlier than Danial Defoe’s Robinson Crusoe of 1719. The purpose of this paper has, by no means, been to convert female writers from the lower novelists to higher ones. However, under the strict social conventions of the seventeenth and eighteenth century England, there had been buried some masterpieces of literary works which need to be delivered again to the world of literature, the negligence of which is a loss and the revival of which is a gain to both consumers and producers of literary works.
{"title":"Femalization of the Genre of Literature; Novel Owners of the Novel","authors":"Seyyedeh Zahra Nozen","doi":"10.5782/2223-2621.2023.26.4.62","DOIUrl":"https://doi.org/10.5782/2223-2621.2023.26.4.62","url":null,"abstract":"Unfairly female authors have been deprived of the title of “mothers” of English Novel and “fathers” have been taken as the sole male owners of the Novel. While not only the first professional novelist was a woman but the numbers of female novelists exceed that of the males. Female authors indefatigably undertook the process of femalization the genre of literature and the current study conducted through the qualitative research and text-analysis methods together with historical approach tried to put light to the fact that how female novelists contributed to the great genre of literature and strengthen it due to their fairness and their gender as well as their treatment of their subject. Aphra Behn penned Oroonoko of 1688 much earlier than Danial Defoe’s Robinson Crusoe of 1719. The purpose of this paper has, by no means, been to convert female writers from the lower novelists to higher ones. However, under the strict social conventions of the seventeenth and eighteenth century England, there had been buried some masterpieces of literary works which need to be delivered again to the world of literature, the negligence of which is a loss and the revival of which is a gain to both consumers and producers of literary works.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":"8 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139293591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.5782/2223-2621.2023.26.4.145
T. Potapchuk, Galyna Boryn, Ivanna Pukas, N. Kanosa, Tetiana Babiuk, Marianna Hordiichuk
In the new conditions for the development of the Ukrainian society, studying intelligence, psychological mechanisms, and pedagogical means of developing creative talent becomes especially relevant, which is becoming one of the priority tasks of scientific research. This is due to several factors the intellectual abilities of humans are considered a powerful potential of human civilization, the development of which can significantly improve the quality of any social reforms. Creativity is an integral part of human spirituality and a prerequisite for personal freedom, serves as a social mechanism that resists the regress of society, taking into account that only the work of the intellect can provide the possibility of new knowledge. Components of giftedness are given: high intellectual level, the person’s ability to creativity, persistence. The main characteristics of a creative personality are highlighted. It is noted that an educator’s training consists of the innovative nature of the pedagogical activity, which requires adjustment of the teacher’s professional culture and his/her value orientations, a fundamental change of direction in the methodology and methods of work. It is emphasized that the main purpose of our experimental research is to test the effectiveness of the technology of preparing future educators to work with creatively gifted children; confirmation or refutation of the research hypothesis; making a description of the experimental study, analysis of its results. In pedagogical theory and practice, a significant amount of research related to the identification of giftedness has been developed, and programs have been developed to help children realize their abilities. These issues are reflected in such state documents as the Law of Ukraine "On Extracurricular Education" (2000), the Decree of the President of Ukraine "On State Support of Gifted Youth", "Program of Work with Gifted Youth for 2006-2010", the purpose of which is creation of favorable conditions for the realization of the creative potential of the Ukrainian people, search, support and stimulation of intellectually and Technology of training of future teachers of preschool education institutions to work with creatively gifted children creatively gifted children and youth, self-realization of the creative personality in the modern educational space.
{"title":"Technology of Training of Future Teachers of Preschool Education Institutions to Work with Creatively Gifted Children","authors":"T. Potapchuk, Galyna Boryn, Ivanna Pukas, N. Kanosa, Tetiana Babiuk, Marianna Hordiichuk","doi":"10.5782/2223-2621.2023.26.4.145","DOIUrl":"https://doi.org/10.5782/2223-2621.2023.26.4.145","url":null,"abstract":"In the new conditions for the development of the Ukrainian society, studying intelligence, psychological mechanisms, and pedagogical means of developing creative talent becomes especially relevant, which is becoming one of the priority tasks of scientific research. This is due to several factors the intellectual abilities of humans are considered a powerful potential of human civilization, the development of which can significantly improve the quality of any social reforms. Creativity is an integral part of human spirituality and a prerequisite for personal freedom, serves as a social mechanism that resists the regress of society, taking into account that only the work of the intellect can provide the possibility of new knowledge. Components of giftedness are given: high intellectual level, the person’s ability to creativity, persistence. The main characteristics of a creative personality are highlighted. It is noted that an educator’s training consists of the innovative nature of the pedagogical activity, which requires adjustment of the teacher’s professional culture and his/her value orientations, a fundamental change of direction in the methodology and methods of work. It is emphasized that the main purpose of our experimental research is to test the effectiveness of the technology of preparing future educators to work with creatively gifted children; confirmation or refutation of the research hypothesis; making a description of the experimental study, analysis of its results. In pedagogical theory and practice, a significant amount of research related to the identification of giftedness has been developed, and programs have been developed to help children realize their abilities. These issues are reflected in such state documents as the Law of Ukraine \"On Extracurricular Education\" (2000), the Decree of the President of Ukraine \"On State Support of Gifted Youth\", \"Program of Work with Gifted Youth for 2006-2010\", the purpose of which is creation of favorable conditions for the realization of the creative potential of the Ukrainian people, search, support and stimulation of intellectually and Technology of training of future teachers of preschool education institutions to work with creatively gifted children creatively gifted children and youth, self-realization of the creative personality in the modern educational space.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":"8 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139297198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.5782/2223-2621.2023.26.4.100
Hamlet Isaxanli
Tea, coffee, and cocoa are all popular beverages in Azerbaijan, and each has its own unique cultural significance. Tea is the most popular beverage in Azerbaijan and is often consumed throughout the day. It is also a common accompaniment to meals and social gatherings. Coffee is also popular in Azerbaijan but is more typically consumed as a morning beverage. Cocoa is less popular than tea or coffee but is still enjoyed by many Azerbaijanis. This article will explore the cultural significance of tea, coffee, and cocoa in Azerbaijan. It will discuss the history of each beverage in this country, as well as different ways in which they are served, consumed and enjoyed. The article will also examine the role that these beverages play in Azerbaijani society and culture. The article will conclude by discussing the importance of tea, coffee, and cocoa to Azerbaijani culture. It will argue that these beverages are more than just drinks; they are also important symbols of Azerbaijani hospitality, friendship, and community.
{"title":"Tea, Coffee and Cocoa - A Cultural Phenomenon in Azerbaijan","authors":"Hamlet Isaxanli","doi":"10.5782/2223-2621.2023.26.4.100","DOIUrl":"https://doi.org/10.5782/2223-2621.2023.26.4.100","url":null,"abstract":"Tea, coffee, and cocoa are all popular beverages in Azerbaijan, and each has its own unique cultural significance. Tea is the most popular beverage in Azerbaijan and is often consumed throughout the day. It is also a common accompaniment to meals and social gatherings. Coffee is also popular in Azerbaijan but is more typically consumed as a morning beverage. Cocoa is less popular than tea or coffee but is still enjoyed by many Azerbaijanis. This article will explore the cultural significance of tea, coffee, and cocoa in Azerbaijan. It will discuss the history of each beverage in this country, as well as different ways in which they are served, consumed and enjoyed. The article will also examine the role that these beverages play in Azerbaijani society and culture. The article will conclude by discussing the importance of tea, coffee, and cocoa to Azerbaijani culture. It will argue that these beverages are more than just drinks; they are also important symbols of Azerbaijani hospitality, friendship, and community.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":"11 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139297374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.5782/2223-2621.2023.26.4.7
Mustafa Aydın, Gülmire Berdaş
On the “Belt and Road Initiative (B&R)” (Chinese: 一带一路), which is recognized as a global infrastructure development strategy by the People’s Republic of China, for the first time in his speech in Kazakhstan on 7 September 2013, Chinese President, Xi Jinping, spoke about the ancient ‘silk road’ and mentioned the establishment of the ‘Silk Road Economy Belt’. As of June 23, 2021, China had signed 206 cooperation documents which covered communications infrastructure, interconnection, investment, trade, finance, technology, people’s livelihoods, and oceans with 140 countries and 32 international organizations to join the “Belt and Road Initiative”. In 2020 alone, Chinese investors made direct investments of US$ 18.61 billion in 58 countries along the “Belt and Road Initiative” route. In China’s “Belt and Road Initiative”, the South Caucasus region, known as the middle corridor, is of great significance in the process of transition to Europe. Although Azerbaijan, Armenia and Georgia officially supported this Chinese initiative, the conflict, instability and changing geopolitics in the South Caucasus region made investors uneasy. In this study, global factors, the future of the “Belt and Road Initiative” in the region and the position of the South Caucasus were studied. And, the advantages and disadvantages of the initiative are evaluated.
{"title":"A Review on the Position of South Caucasus in China’s Belt and Road Initiative","authors":"Mustafa Aydın, Gülmire Berdaş","doi":"10.5782/2223-2621.2023.26.4.7","DOIUrl":"https://doi.org/10.5782/2223-2621.2023.26.4.7","url":null,"abstract":"On the “Belt and Road Initiative (B&R)” (Chinese: 一带一路), which is recognized as a global infrastructure development strategy by the People’s Republic of China, for the first time in his speech in Kazakhstan on 7 September 2013, Chinese President, Xi Jinping, spoke about the ancient ‘silk road’ and mentioned the establishment of the ‘Silk Road Economy Belt’. As of June 23, 2021, China had signed 206 cooperation documents which covered communications infrastructure, interconnection, investment, trade, finance, technology, people’s livelihoods, and oceans with 140 countries and 32 international organizations to join the “Belt and Road Initiative”. In 2020 alone, Chinese investors made direct investments of US$ 18.61 billion in 58 countries along the “Belt and Road Initiative” route. In China’s “Belt and Road Initiative”, the South Caucasus region, known as the middle corridor, is of great significance in the process of transition to Europe. Although Azerbaijan, Armenia and Georgia officially supported this Chinese initiative, the conflict, instability and changing geopolitics in the South Caucasus region made investors uneasy. In this study, global factors, the future of the “Belt and Road Initiative” in the region and the position of the South Caucasus were studied. And, the advantages and disadvantages of the initiative are evaluated.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":"25 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139304636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.5782/2223-2621.2023.26.4.119
Aydın Güven, Rüstem Çurku
The aim of this research is to reveal the contributions of oral history practices about the wedding traditions in Van to enable students acquire skills in chronological thinking and perception of change and continuity. The research was conducted using a case study, which is one of the qualitative research methods, and convenience sampling was employed within the framework of purposeful sampling in the study. Students conducted interviews with 60 volunteer participants, who were family members aged 50 and above regarding Van wedding traditions. The students prepared a report based on the participant’s statements, and interviews were conducted with the participating students to monitor and assess the study. Data collection tools such as documents, semi-structured interview forms, and focus group interviews were utilized. In the study, the data obtained regarding students’ skills in perceiving change as well as continuity chronological thinking skills were evaluated using checklists developed by the researcher. Descriptive analysis was performed on the data. This research revealed that the students were able to evaluate history from a broad perspective both chronologically and culturally, according to the determined criteria and they were also able to comprehend the reasons behind the occurrence of events from the past to the present. Additionally, it was determined that students were able to identify what has changed and what has remained unchanged in terms of their skills in perceiving change and continuity.
{"title":"The Role of Oral History in Acquiring Chronological Thinking Skills and Perception of Change and Continuity Skills via Van Weddings","authors":"Aydın Güven, Rüstem Çurku","doi":"10.5782/2223-2621.2023.26.4.119","DOIUrl":"https://doi.org/10.5782/2223-2621.2023.26.4.119","url":null,"abstract":"The aim of this research is to reveal the contributions of oral history practices about the wedding traditions in Van to enable students acquire skills in chronological thinking and perception of change and continuity. The research was conducted using a case study, which is one of the qualitative research methods, and convenience sampling was employed within the framework of purposeful sampling in the study. Students conducted interviews with 60 volunteer participants, who were family members aged 50 and above regarding Van wedding traditions. The students prepared a report based on the participant’s statements, and interviews were conducted with the participating students to monitor and assess the study. Data collection tools such as documents, semi-structured interview forms, and focus group interviews were utilized. In the study, the data obtained regarding students’ skills in perceiving change as well as continuity chronological thinking skills were evaluated using checklists developed by the researcher. Descriptive analysis was performed on the data. This research revealed that the students were able to evaluate history from a broad perspective both chronologically and culturally, according to the determined criteria and they were also able to comprehend the reasons behind the occurrence of events from the past to the present. Additionally, it was determined that students were able to identify what has changed and what has remained unchanged in terms of their skills in perceiving change and continuity.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":"47 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139301643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.5782/2223-2621.2023.26.4.34
Bülent Şener, Şeyma Uzun
The phenomenon of international migration has become one of the most complex issues within the expanding and deepening security field since the conclusion of the Cold War. By the end of the 1990s, far-right parties had securitized international migration, which had previously been encouraged by many European countries to meet their workforce needs, posing a threat to the security of both the international system and developed and developing countries. Particularly after the terrorist attack of September 11, 2001, immigration and anti-immigrant sentiments and actions were concentrated in the Western world in general, and Europe in particular, reaching a pinnacle during the Arab Spring. Far-right parties have risen in response to migration and anti-immigration discourses, securitizing international migration by claiming that immigrants disrupt European society’s homogeneity and increase integration problems, unemployment, and crime rates. This study examines the securitization of international migration on a socioeconomic and political level within the framework of far-right parties in Europe using the example of Hungary’s ruling Fidesz and opposition Jobbik parties. The conclusions reached show that international migration will be securitized in both Eastern and Western European countries where the far-right is on the rise.
{"title":"Securitization of International Migration in the Context of Economic and Societal Security: An Example of the Hungarian Fidesz and Jobbik Parties","authors":"Bülent Şener, Şeyma Uzun","doi":"10.5782/2223-2621.2023.26.4.34","DOIUrl":"https://doi.org/10.5782/2223-2621.2023.26.4.34","url":null,"abstract":"The phenomenon of international migration has become one of the most complex issues within the expanding and deepening security field since the conclusion of the Cold War. By the end of the 1990s, far-right parties had securitized international migration, which had previously been encouraged by many European countries to meet their workforce needs, posing a threat to the security of both the international system and developed and developing countries. Particularly after the terrorist attack of September 11, 2001, immigration and anti-immigrant sentiments and actions were concentrated in the Western world in general, and Europe in particular, reaching a pinnacle during the Arab Spring. Far-right parties have risen in response to migration and anti-immigration discourses, securitizing international migration by claiming that immigrants disrupt European society’s homogeneity and increase integration problems, unemployment, and crime rates. This study examines the securitization of international migration on a socioeconomic and political level within the framework of far-right parties in Europe using the example of Hungary’s ruling Fidesz and opposition Jobbik parties. The conclusions reached show that international migration will be securitized in both Eastern and Western European countries where the far-right is on the rise.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":"205 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139303355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.5782/2223-2621.2023.26.4.85
Orkun Kocabıyık
For most of the literary historians, the time period between the 1880s and 1920s have generally been accepted as the climax years of the notion of literary travelling not only in Europe but also in England. This type of journeying fashion is seen in the literary works of many English writers such as Charles Dickens, Thomas Hardy, Arthur Conan Doyle and many others. Literary travel can be considered as roaming of places of literary interest for pleasure where the traveller could experience and re-memory of birthplaces, homes, haunts and even graves of the prominent literary figures. Visiting places related with the particular writers or books coincides with bicycle condensed years of the last quarter of the nineteenth century (fin de siècle) in England. In addition to the above writers, Elizabeth Robins Pennell and Joseph Pennell are two different kind of travellers and their published account namely Our Sentimental Journey through France and Italy is worth scrutinizing. Both as American citizens, the Elizabeth Robins and Joseph Pennells decided to move to England in 1884, where they carried on their artistic and literary engagements for nearly thirty years, and the couple regularly had the chance to travel to Europe and brought their cultural baggage there on their tricycles. Joseph Pennell was born in Philadelphia, and he was an acclaimed lithographer of his time. After graduating from Pennsylvania Academy of Fine Arts, Joseph worked on the illustrations of travel articles and books for American publishers for a while. Through the mutual connection and overlapping of these two fin de siècle trends (literary travel and cycle travel) and the above-mentioned text of the Pennells’, this paper argues that the sentimental preconception of cycling complicates the experience of travelling for the above-mentioned couple as they tried to imitate Laurence Sterne, well-known writer of novels and travel accounts. For this respect, some supportive quotations will be given from the Pennells’ text in which they both lack to illustrate their sentimental mood in times and in other times, successfully show their joy enthusiasm in their pedalling with their tricycles. Thus, the foremost aim of this paper is to elaborate on Pennells’ text claiming their intertextual allusions on their former model Laurence Sterne.
{"title":"Literary Travel and Cycling during fin de siècle England","authors":"Orkun Kocabıyık","doi":"10.5782/2223-2621.2023.26.4.85","DOIUrl":"https://doi.org/10.5782/2223-2621.2023.26.4.85","url":null,"abstract":"For most of the literary historians, the time period between the 1880s and 1920s have generally been accepted as the climax years of the notion of literary travelling not only in Europe but also in England. This type of journeying fashion is seen in the literary works of many English writers such as Charles Dickens, Thomas Hardy, Arthur Conan Doyle and many others. Literary travel can be considered as roaming of places of literary interest for pleasure where the traveller could experience and re-memory of birthplaces, homes, haunts and even graves of the prominent literary figures. Visiting places related with the particular writers or books coincides with bicycle condensed years of the last quarter of the nineteenth century (fin de siècle) in England. In addition to the above writers, Elizabeth Robins Pennell and Joseph Pennell are two different kind of travellers and their published account namely Our Sentimental Journey through France and Italy is worth scrutinizing. Both as American citizens, the Elizabeth Robins and Joseph Pennells decided to move to England in 1884, where they carried on their artistic and literary engagements for nearly thirty years, and the couple regularly had the chance to travel to Europe and brought their cultural baggage there on their tricycles. Joseph Pennell was born in Philadelphia, and he was an acclaimed lithographer of his time. After graduating from Pennsylvania Academy of Fine Arts, Joseph worked on the illustrations of travel articles and books for American publishers for a while. Through the mutual connection and overlapping of these two fin de siècle trends (literary travel and cycle travel) and the above-mentioned text of the Pennells’, this paper argues that the sentimental preconception of cycling complicates the experience of travelling for the above-mentioned couple as they tried to imitate Laurence Sterne, well-known writer of novels and travel accounts. For this respect, some supportive quotations will be given from the Pennells’ text in which they both lack to illustrate their sentimental mood in times and in other times, successfully show their joy enthusiasm in their pedalling with their tricycles. Thus, the foremost aim of this paper is to elaborate on Pennells’ text claiming their intertextual allusions on their former model Laurence Sterne.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":"10 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139299329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-01DOI: 10.5782/.kjhss.2023.28.38
Nataliia Liashuk, Olha Kapral, V. Lyfar, A. Zerkal, Oleh Burdyak
The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company’s marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.
{"title":"Social Networks as a Tool of Marketing Communications","authors":"Nataliia Liashuk, Olha Kapral, V. Lyfar, A. Zerkal, Oleh Burdyak","doi":"10.5782/.kjhss.2023.28.38","DOIUrl":"https://doi.org/10.5782/.kjhss.2023.28.38","url":null,"abstract":"The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company’s marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":" ","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46052760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-01DOI: 10.5782/.kjhss.2023.65.77
K. Mykhaylyova, T. Zverko, R. Maiboroda, A. Bubela, I. Lutsenko
Social partnership as a scientific category is characterized by multidimensionality, breadth of understanding, and interpretation. In the modern education system, social partnership is presented as one of the aspects of state-societal governance of educational institutions' activities. The development of socially oriented education has brought the issue of social partnership to the forefront, identifying new components of this process. In the context of society's well-being, social interaction becomes an effective mechanism for addressing social problems, especially those that arise in the educational sphere. This article aims to elucidate the main contemporary trends of social cooperation in higher education institutions (HEIs) and identify the specifics of various sociological models of social partnership in higher education. Methodology. During the research, the authors used abstraction, idealization, logical and linguistic, comparative, analytical, and bibliographic methods to study the scientific literature on social partnerships in higher education. Results. The research results have identified the vital theoretical aspects related to social partnership in HEIs and have explored the characteristics of different models of social interaction in higher education institutions.
{"title":"Sociological Model of Social Partnership in Higher Education Institutions Management","authors":"K. Mykhaylyova, T. Zverko, R. Maiboroda, A. Bubela, I. Lutsenko","doi":"10.5782/.kjhss.2023.65.77","DOIUrl":"https://doi.org/10.5782/.kjhss.2023.65.77","url":null,"abstract":"Social partnership as a scientific category is characterized by multidimensionality, breadth of understanding, and interpretation. In the modern education system, social partnership is presented as one of the aspects of state-societal governance of educational institutions' activities. The development of socially oriented education has brought the issue of social partnership to the forefront, identifying new components of this process. In the context of society's well-being, social interaction becomes an effective mechanism for addressing social problems, especially those that arise in the educational sphere. This article aims to elucidate the main contemporary trends of social cooperation in higher education institutions (HEIs) and identify the specifics of various sociological models of social partnership in higher education. Methodology. During the research, the authors used abstraction, idealization, logical and linguistic, comparative, analytical, and bibliographic methods to study the scientific literature on social partnerships in higher education. Results. The research results have identified the vital theoretical aspects related to social partnership in HEIs and have explored the characteristics of different models of social interaction in higher education institutions.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":" ","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46324415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-01DOI: 10.5782/.kjhss.2023.9.20
Stepan Dychkovskyy, M. Maksymchuk, Anton Poslavskyi, N. Stoliarchuk
The issue of cultural development in general, as well as the features of management in the social-cultural sphere, have become especially relevant in recent years in connection with introducing quarantine measures related to spreading COVID-19 in the world, Russia’s military actions in Ukraine and economic and political changes in the world. State authorities in many countries attach particular importance to the issue of forming an effective management environment for social-cultural activities. They put forward new high requirements for training specialists in this field, which would meet the challenges of time and the development trends of the world community. In particular, the sphere of musical culture in many countries of the world is recognized as a state priority, since it is the basis of society’s cultural, spiritual, social, political and economic development. The social-cultural sphere, as a system of state and public institutions, is responsible for the state of developing and functioning of the state and society. The purpose of the academic paper is to clarify the features of foreign and domestic practice of managing social-cultural activities, highlighting the principal factors, problems and prospects for developing this field. In the course of the research, bibliographic and analytical methods were used to study scientific literature on managing social-cultural activities. Along with this, induction, deduction, analysis, synthesis of information, system-structural, comparative, logical-linguistic methods, abstraction, and idealization were applied to study and process data. Moreover, the research authors conducted a questionnaire in online mode, in the course of which the viewpoint of scientists conducting research in the field of managing social-cultural processes and heads of cultural and educational institutions working in Ukraine and abroad was studied regarding the key practical aspects of this issue. Based on the research results, the main and most important theoretical aspects of implementing cultural practices of social-cultural work, primarily in the area of musical art, have been established.
{"title":"Cultural Practices of Managing Social-Cultural Activity: Foreign Experience and Domestic Realities","authors":"Stepan Dychkovskyy, M. Maksymchuk, Anton Poslavskyi, N. Stoliarchuk","doi":"10.5782/.kjhss.2023.9.20","DOIUrl":"https://doi.org/10.5782/.kjhss.2023.9.20","url":null,"abstract":"The issue of cultural development in general, as well as the features of management in the social-cultural sphere, have become especially relevant in recent years in connection with introducing quarantine measures related to spreading COVID-19 in the world, Russia’s military actions in Ukraine and economic and political changes in the world. State authorities in many countries attach particular importance to the issue of forming an effective management environment for social-cultural activities. They put forward new high requirements for training specialists in this field, which would meet the challenges of time and the development trends of the world community. In particular, the sphere of musical culture in many countries of the world is recognized as a state priority, since it is the basis of society’s cultural, spiritual, social, political and economic development. The social-cultural sphere, as a system of state and public institutions, is responsible for the state of developing and functioning of the state and society. The purpose of the academic paper is to clarify the features of foreign and domestic practice of managing social-cultural activities, highlighting the principal factors, problems and prospects for developing this field. In the course of the research, bibliographic and analytical methods were used to study scientific literature on managing social-cultural activities. Along with this, induction, deduction, analysis, synthesis of information, system-structural, comparative, logical-linguistic methods, abstraction, and idealization were applied to study and process data. Moreover, the research authors conducted a questionnaire in online mode, in the course of which the viewpoint of scientists conducting research in the field of managing social-cultural processes and heads of cultural and educational institutions working in Ukraine and abroad was studied regarding the key practical aspects of this issue. Based on the research results, the main and most important theoretical aspects of implementing cultural practices of social-cultural work, primarily in the area of musical art, have been established.","PeriodicalId":41415,"journal":{"name":"Khazar Journal of Humanities and Social Sciences","volume":" ","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45368985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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