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The Discursive Counter-Power of Internet Memes in Response to the Management of the Covid-19 Pandemic in Kenya 网络模因在应对肯尼亚Covid-19大流行管理中的话语反作用力
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1988484
Wendo Nabea
Abstract The theft of resources during the grievous period of the Covid-19 pandemic, by stakeholders entrusted with mitigating the pandemic, significantly undermined efforts to combat the disease. This led to disillusionment among many Kenyans. One would expect disillusioned people to remain dejected and melancholic, but, intriguingly, Kenyans responded by starting to disseminate internet memes parodying and lampooning the government’s preventive protocols, to the amusement of many people. This article, in departing from extant critical studies on other forms of humour in Kenya, such as stand-up comedy, seeks to investigate internet memes produced during a time of crisis. An internet meme can be described as a multimodal artefact of social commentary disseminated via the internet. It is visual and subject to reformulation or replication by a number of social media participants. Memes have become a ready tool for dissecting and countering the actions of the authorities in Kenya in the face of Covid-19, and this article focuses on the discursive counter-power of internet memes related to Kenyan Covid-19 protocols. Drawing on semiotics theory, the researcher studied twelve internet memes, purposively selected in view of the objectives of the study from a corpus of seventy-two memes that address preventive measures. The results show that the internet memes on coronavirus infections in Kenya served to satirise and consequently subvert the government’s position in handling the disease. It also shows that victims of government sanctions and police brutality were placed in the spotlight through morbid humour, a welcome relief for people living in a state of despondency.
在2019冠状病毒病大流行的严重时期,受托减轻疫情的利益攸关方盗窃资源,严重破坏了抗击该疾病的努力。这导致许多肯尼亚人的幻想破灭。人们会认为失望的人们会保持沮丧和忧郁,但有趣的是,肯尼亚人的回应是开始在互联网上传播模仿和讽刺政府预防协议的表情包,让许多人感到好笑。本文脱离对肯亚其他幽默形式(例如单口相声)的现有批判性研究,试图调查危机时期产生的网路模因。网络模因可以被描述为通过互联网传播的社会评论的多模态人工制品。它是视觉的,并受到许多社交媒体参与者的重新制定或复制。模因已成为剖析和反击肯尼亚当局面对Covid-19行动的现成工具,本文重点关注与肯尼亚Covid-19协议相关的互联网模因的话语反击能力。利用符号学理论,研究者研究了12个网络模因,根据研究的目的,从72个解决预防措施的模因语料库中有目的地选择。调查结果显示,有关肯尼亚冠状病毒感染的网络表情包起到了讽刺的作用,从而颠覆了政府在应对疫情方面的立场。它还表明,政府制裁和警察暴行的受害者通过病态的幽默被置于聚光灯下,这对生活在沮丧状态中的人们来说是一种可喜的解脱。
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引用次数: 2
All the Tokoloshes Are Dying 所有的tokolosh都在死去
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1991108
K. Pancham
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引用次数: 0
History, Trauma and Shame: Engaging the Past through Second Generation Dialogue 历史,创伤和耻辱:通过第二代对话参与过去
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1997371
Adam Levin
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引用次数: 1
President’s Report: Council Meeting and Annual General Meeting 2021 主席报告:理事会会议和2021年年度股东大会
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1978654
M. Malaba
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引用次数: 0
(Still) Lovely Beyond All Singing (仍然)比所有歌声都可爱
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1991103
Finuala Dowling
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引用次数: 0
Laughing at the Pandemic: Youth Performance and Digital Humour in Response to Covid-19 in Nigeria 嘲笑大流行:尼日利亚青年表演和数字幽默应对Covid-19
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1987646
Idom T. Inyabri, Romanus Aboh, Eyo O. Mensah
Abstract This article investigates humour as a crucial instrument for the expression of young people’s perceptions regarding Covid-19 in Nigeria. The article relies on creative digital data sourced from the online environment (Facebook, Twitter, YouTube, and WhatsApp) and discusses these data based on thematic categories to demonstrate how young people use humour to express doubts about the existence of the virus and to downplay its deadly global threat. The article uncouples the manner in which humour as a performative idiom is heuristically exploited to signify collective sociopolitical discontent with a political establishment that is disconnected from its people. Drawing insights from multimodal critical discourse analysis and performance theory, the article engages digital comic narratives, skits, and memes as dialogic new media texts that sustain indigenous comic oral performances for collective socio-psychological healing and to engage in political satire. Beyond these, we conceive of digital humour and its responses to the Covid-19 pandemic as one more creative enterprise in which social media provide a platform for young people to engage a conservative system.
本文调查了幽默作为尼日利亚年轻人表达对Covid-19看法的重要工具。本文依赖于来自网络环境(Facebook、Twitter、YouTube和WhatsApp)的创造性数字数据,并基于主题类别讨论这些数据,以展示年轻人如何使用幽默来表达对病毒存在的怀疑,并淡化其致命的全球威胁。这篇文章揭示了幽默作为一种表演性成语被启发式地利用来表示对与人民脱节的政治体制的集体社会政治不满的方式。从多模态批评话语分析和表演理论中获得见解,本文将数字漫画叙事、小品和模因作为对话新媒体文本,以维持土著喜剧口头表演,以实现集体社会心理治疗,并参与政治讽刺。除此之外,我们认为数字幽默及其对Covid-19大流行的反应是一项更具创造性的事业,社交媒体为年轻人提供了一个参与保守体系的平台。
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引用次数: 8
Playful Subjects of Lack: The Underside of Humour in the Nigerian Unconscious 匮乏的戏谑主题:尼日利亚无意识中幽默的阴暗面
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1987648
Ogochukwu Ukwueze, Chetachi Igbokwe
Abstract “We play too much in this country” is a popular and handy response to funny statements or events and an affirmation of Nigerians’ aptitude for humour. This comic impulse in the Nigerian unconscious has been variously seen as a means of releasing stress, coping with harsh realities, critiquing social and political situations, and even enhancing democracy. While acknowledging these observations, two more fundamental questions arise: Why does humour proliferate in Nigeria? And how does this tendency work against the nation? To attend to these questions, we explore three forms of humour: jokes, conversational humour, and accidental humour. The data analysed in this article were collected from Twitter, Facebook, and reports on national events in Nigerian newspapers. The analysis is anchored on Todd McGowan’s theory of the comic as a coincidence of lack and excess. The findings show that the increasing production of humour in various forms is a symptom of a fundamental lack, a defectiveness in the country’s socio-political and socioeconomic reality, and that these playful responses to situations trivialise the problems, weaken confrontational impulses, and heighten legal and moral laxity. Thus, as Nigerians we are “amusing ourselves to death”.
“我们在这个国家玩得太多了”是对有趣的陈述或事件的流行和方便的回应,也是对尼日利亚人幽默能力的肯定。这种喜剧冲动在尼日利亚人的无意识中被看作是一种释放压力、应对残酷现实、批评社会和政治局势、甚至促进民主的手段。在承认这些观察结果的同时,两个更基本的问题出现了:为什么幽默在尼日利亚泛滥?这种倾向是如何对国家不利的呢?为了回答这些问题,我们探讨了三种形式的幽默:笑话、对话式幽默和偶然幽默。本文分析的数据收集自Twitter、Facebook和尼日利亚报纸上的国家事件报道。这一分析基于托德·麦高恩(Todd McGowan)的理论,他认为漫画是匮乏与过剩的巧合。研究结果表明,各种形式的幽默越来越多,是这个国家社会政治和社会经济现实中根本缺乏的一种症状,这些对情况的玩笑性反应使问题变得无足轻重,削弱了对抗的冲动,加剧了法律和道德的松懈。因此,作为尼日利亚人,我们正在“自娱自乐至死”。
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引用次数: 2
Humour as a Sensitisation Tool in Nigerian Comedy Skits about Covid-19 幽默作为尼日利亚喜剧小品中关于Covid-19的敏感工具
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1986981
Martin Okwoli Ogba
Abstract Previous studies in educational pedagogy and commercial marketing have focused on the perceived impact of humour in dissolving barriers to positive consumer behaviour. However, the function of humour as a sensitisation tool during a pandemic is yet to attract scholarly attention. The article addresses this gap by examining the strategies some popular Nigerian comedians have resorted to in the social media landscape to sensitise citizens to the need to adhere to Covid-19 safety protocols. The study draws on the elaboration likelihood model (ELM), a theory of persuasion which postulates that persuasive information is processed through two distinct psychological routes: central and peripheral, the first leading to positive reception and the second to negative reception. Through exploring purposively sampled skits, the study uncovers the strategies deployed to counter harmful conspiracy narratives about the pandemic in Nigeria. It is argued that the positive responses on the part of certain characters to the comedians’ humorous messages imply that these skits are an effective sensitisation tool. The article concludes that because most Nigerians lack confidence in government policies due to increasing socioeconomic failures and clumsiness in handling the Covid-19 pandemic, the strategies used by the comedians to sensitise audience members to safety protocols are more creative and effective than the government’s messaging. In effect, the comedians become strategic partners in the war against Covid-19.
以往的教育教育学和商业营销研究都集中在幽默在消除积极消费者行为障碍方面的感知影响上。然而,在大流行期间,幽默作为一种致敏工具的功能尚未引起学术界的关注。本文通过研究一些受欢迎的尼日利亚喜剧演员在社交媒体上采取的策略来解决这一差距,这些策略旨在提高公民对遵守Covid-19安全协议的必要性的认识。该研究利用了细化可能性模型(ELM),这是一种说服理论,它假设有说服力的信息是通过两条不同的心理路线处理的:中央和外围,第一条导致积极的接受,第二条导致消极的接受。通过探索有目的的抽样小品,该研究揭示了为反击有关尼日利亚大流行的有害阴谋叙事而采取的策略。有人认为,某些角色对喜剧演员的幽默信息的积极反应意味着这些小品是一种有效的敏感工具。这篇文章的结论是,由于日益严重的社会经济失败和处理Covid-19大流行的笨拙,大多数尼日利亚人对政府政策缺乏信心,因此喜剧演员用来让观众对安全协议敏感的策略比政府的信息传递更具创造性和有效性。实际上,喜剧演员成为了抗击新冠肺炎战争的战略伙伴。
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引用次数: 1
Humour in the Time of the Coronavirus: A Content Analysis of Egyptian Comedic Expressions on Facebook 冠状病毒时期的幽默:Facebook上埃及喜剧表达的内容分析
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1986983
N. Lotfy, Mary E Soliman
Abstract One of the unique comedic expressions that evolved during the first wave of the Covid-19 pandemic in Egypt is a Facebook page called “Coronavirus”. What is exceptional about the memes published on this page is that the author adopts the persona of the coronavirus to explore issues of the pandemic in the Egyptian context. Moreover, followers of the page fully participate in this make-believe scenario that the author has established. In addition, most of the posts mock the illogical actions undertaken by both the public and the state. Memes have been created, and shared, by Facebook users, not only as comic relief but also as a means of documenting events during the pandemic. This article aims to analyse different memes created by the “Coronavirus” Facebook page in the Egyptian context. The discussion is based on content and visual analysis. Memes were contextualised in relation to real incidents or decisions criticised by the author of the page, or the meme creator. The discussion also examines the different styles and types of humour employed by the author of the page to deliver his/her message in a comic way.
在埃及新冠肺炎大流行的第一波浪潮中,一个名为“冠状病毒”的Facebook页面成为了独特的喜剧表达之一。本页发表的模因的特殊之处在于,作者采用冠状病毒的角色来探讨埃及背景下的大流行问题。此外,页面的关注者完全参与了作者所建立的这个虚构的场景。此外,大多数帖子嘲笑公众和国家采取的不合逻辑的行为。脸书用户创造并分享了表情包,不仅作为喜剧救济,而且作为记录大流行期间事件的一种手段。本文旨在分析“冠状病毒”脸书页面在埃及背景下创造的不同模因。讨论是基于内容和视觉分析。表情包与页面作者或表情包创建者所批评的真实事件或决定有关。讨论还探讨了不同的风格和类型的幽默,作者使用的页面以喜剧的方式传达他/她的信息。
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引用次数: 1
Making Sense of the Pandemic: Kenyan Covid-19 Jokes and Online Liveness 理解大流行:肯尼亚Covid-19笑话和在线直播
IF 0.3 0 LANGUAGE & LINGUISTICS Pub Date : 2021-07-03 DOI: 10.1080/10131752.2021.1989752
Kimingichi Wabende
Abstract The words, the phrases, and the faces of those delivering news regarding the Covid-19 pandemic from the Ministry of Health—new cases, number of deaths, number of recoveries, and efforts towards “flattening the curve”—became a routine television feature in Kenya. This drove Kenyans to adapt to an abnormal situation as the new norm. Kenyan comedians, especially Eric Omondi, built their jokes around the personalities that delivered the Covid-19 messaging and the expectations and fears of Kenyans regarding the effects of these special Covid-19 announcements. This article, in contrast to the extant literature’s treatment of ethno-centric humour, seeks to explore online jokes surrounding the Ministry of Health’s Covid-19 announcements and the monthly presidential addresses, as expressed by Eric Omondi, a Kenyan comedian. The aim is to understand how Kenyans made sense of the pandemic through the creation of incongruous humour.
卫生部发布有关Covid-19大流行新闻的人的文字、短语和面孔——新病例、死亡人数、康复人数以及为“平坦曲线”所做的努力——成为肯尼亚的常规电视节目。这促使肯尼亚人把不正常的情况作为新的常态来适应。肯尼亚喜剧演员,尤其是埃里克·奥蒙迪(Eric Omondi),围绕传播Covid-19信息的人物,以及肯尼亚人对这些Covid-19特别公告的影响的期望和恐惧,创作了他们的笑话。与现有文献对以种族为中心的幽默的处理不同,本文试图探索有关卫生部新冠肺炎公告和肯尼亚喜剧演员Eric Omondi每月总统演讲的网络笑话。其目的是了解肯尼亚人如何通过创造不协调的幽默来理解这种流行病。
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引用次数: 1
期刊
English Academy Review-Southern African Journal of English Studies
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