Pub Date : 2019-11-05DOI: 10.1163/18765149-12341358
Xunyu Xiang, Yushan Xu
This paper employed the multi-case study method to explore the interactions between nonprofit support organizations (NSOs): NPI and three practical nonprofit organizations (NPOs) (X, Y, Z), which is incubated by NPI. By applying the analytical framework of collaborative governance, this paper indicates that a well-developed interactive relationship exists between these two organizations, on basis of equality and voluntary. Meanwhile, they shared a mutual goal and maintain an effective interaction. Consequently, it stimulates the building of collaborative network among social organizations.
{"title":"A Case Study of the Interaction between NSOs and Practical NPOs: From the Perspective of Collaborative Governance Theory","authors":"Xunyu Xiang, Yushan Xu","doi":"10.1163/18765149-12341358","DOIUrl":"https://doi.org/10.1163/18765149-12341358","url":null,"abstract":"\u0000This paper employed the multi-case study method to explore the interactions between nonprofit support organizations (NSOs): NPI and three practical nonprofit organizations (NPOs) (X, Y, Z), which is incubated by NPI. By applying the analytical framework of collaborative governance, this paper indicates that a well-developed interactive relationship exists between these two organizations, on basis of equality and voluntary. Meanwhile, they shared a mutual goal and maintain an effective interaction. Consequently, it stimulates the building of collaborative network among social organizations.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2019-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341358","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44637721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-05DOI: 10.1163/18765149-12341357
N. Mekoth, R. Pinto
We conducted a study using an experimental approach and made a comparison of customers’ Willingness To Pay (WTP) during two time frames; one highlighting an event – Joy Of Giving Week (JOGW) and the other; post JOGW (Non-Joy Of Giving Week) not specifically linked to giving. When a time frame highlighting an event is used, it provides a stimulus to the customers which triggers a response in terms of higher WTP. We posit that a time frame highlighting an event can have an impact on customers’ WTP for a product linked to a cause. We present a new facet of Facilitated Giving Form of Cause Related Marketing (CRM).This form offers benefits to three entities: the Non-Governmental Organization (NGO) in terms of increased availability of funds, customers experience a ‘feel good factor’ by purchasing a product of the NGO associated with a cause and, builds the image of the business unit.
{"title":"Joy Of Giving Week Providing Stimulus to Customers and Triggering Response in Terms of Willingness To Pay Under Cause Related Marketing","authors":"N. Mekoth, R. Pinto","doi":"10.1163/18765149-12341357","DOIUrl":"https://doi.org/10.1163/18765149-12341357","url":null,"abstract":"\u0000We conducted a study using an experimental approach and made a comparison of customers’ Willingness To Pay (WTP) during two time frames; one highlighting an event – Joy Of Giving Week (JOGW) and the other; post JOGW (Non-Joy Of Giving Week) not specifically linked to giving. When a time frame highlighting an event is used, it provides a stimulus to the customers which triggers a response in terms of higher WTP. We posit that a time frame highlighting an event can have an impact on customers’ WTP for a product linked to a cause. We present a new facet of Facilitated Giving Form of Cause Related Marketing (CRM).This form offers benefits to three entities: the Non-Governmental Organization (NGO) in terms of increased availability of funds, customers experience a ‘feel good factor’ by purchasing a product of the NGO associated with a cause and, builds the image of the business unit.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2019-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341357","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46784891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-05DOI: 10.1163/18765149-12341361
C. Zhang, Jing-yang Wang
With the globalization of technology and the changes of society, the boundaries between childhood and adulthood have become increasingly blurred. Children’s studies begin to re-examine the modern thinking and the binary opposition in childhood research, and propose that in order to adapt to the diversity and continuous influence of childhood, childhood research must look for and effectively use non-dualistic theoretical analysis resources. On the one hand, “actor-network theory” and “complexity theory” have provided such research with a theoretical basis, transcending the perspective of binary opposition, focusing on the long-term effects of childhood on individual public character and the public participation of children. On the other hand, information media technology and community participation play an important role in the building of contemporary childhood, especially for the vulnerable groups of children to gain the ability of public participation and enter the public sector. Childhood research requires a broad theoretical perspective and an interdisciplinary approach. It also requires attention to the processes and mechanisms of how children’s participation influences the acquisition of individual public character. How to effectively use information technology to promote public participation, expand the existing public space and form an effective connection with practical community participation is the key to realizing a “good society” in the future for children.
{"title":"Childhood Research Beyond Children: Public Engagement and the Rights of the Child","authors":"C. Zhang, Jing-yang Wang","doi":"10.1163/18765149-12341361","DOIUrl":"https://doi.org/10.1163/18765149-12341361","url":null,"abstract":"\u0000With the globalization of technology and the changes of society, the boundaries between childhood and adulthood have become increasingly blurred. Children’s studies begin to re-examine the modern thinking and the binary opposition in childhood research, and propose that in order to adapt to the diversity and continuous influence of childhood, childhood research must look for and effectively use non-dualistic theoretical analysis resources. On the one hand, “actor-network theory” and “complexity theory” have provided such research with a theoretical basis, transcending the perspective of binary opposition, focusing on the long-term effects of childhood on individual public character and the public participation of children. On the other hand, information media technology and community participation play an important role in the building of contemporary childhood, especially for the vulnerable groups of children to gain the ability of public participation and enter the public sector. Childhood research requires a broad theoretical perspective and an interdisciplinary approach. It also requires attention to the processes and mechanisms of how children’s participation influences the acquisition of individual public character. How to effectively use information technology to promote public participation, expand the existing public space and form an effective connection with practical community participation is the key to realizing a “good society” in the future for children.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":"1 1","pages":""},"PeriodicalIF":1.0,"publicationDate":"2019-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341361","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43651501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-21DOI: 10.1163/18765149-12341349
C. Zhang
In Western countries, the grassroots NGO coalition plays a significant role in promoting the public expression of vulnerable communities. Grassroots NGO coalition has gradually become the leading actor of national policy advocacy by resources and scale of community members. However, China’s grassroots NGOs coalition face many restrictions regarding organizational resources and political opportunities structure. Firstly, the grassroots NGOs relatively lack professionalism, funding, and other critical organizational resources. Secondly, the grassroots NGOs themselves and their coalition have difficulty obtaining legal status and have no institutional channels for policy expression. This unfavorable situation requires them to innovate ‘alternative’ strategies for public expression. The article finds that the grassroots NGO coalition of vulnerable communities has built up the political legitimacy of advocacy action by absorbing powerful social and political elites. It has also cooperated with international NGO to make up for the lack of internal and external resources, which also can expand the social impact and public attention on policy advocacy. Then, the grassroots NGO coalition selects the existing institutional channel for individuals as an intermediary to contacting government officials, submitting policy proposals. Meanwhile, the grassroots NGO coalition adopts professional elites to build the professionalism and social legitimacy of proposals. National policy advocacy also expands the political opportunities structure of local advocacy by promoting local citizens and grassroots NGOs to conduct social surveys, providing policy templates, and communicating with daily virtual communities. The changing structure offers the possibility for continuous advocacy action.
{"title":"Public Expression of Vulnerable Communities: Grassroots NGOs’ Policy Advocacy Actions and Strategies","authors":"C. Zhang","doi":"10.1163/18765149-12341349","DOIUrl":"https://doi.org/10.1163/18765149-12341349","url":null,"abstract":"In Western countries, the grassroots NGO coalition plays a significant role in promoting the public expression of vulnerable communities. Grassroots NGO coalition has gradually become the leading actor of national policy advocacy by resources and scale of community members. However, China’s grassroots NGOs coalition face many restrictions regarding organizational resources and political opportunities structure. Firstly, the grassroots NGOs relatively lack professionalism, funding, and other critical organizational resources. Secondly, the grassroots NGOs themselves and their coalition have difficulty obtaining legal status and have no institutional channels for policy expression. This unfavorable situation requires them to innovate ‘alternative’ strategies for public expression. The article finds that the grassroots NGO coalition of vulnerable communities has built up the political legitimacy of advocacy action by absorbing powerful social and political elites. It has also cooperated with international NGO to make up for the lack of internal and external resources, which also can expand the social impact and public attention on policy advocacy. Then, the grassroots NGO coalition selects the existing institutional channel for individuals as an intermediary to contacting government officials, submitting policy proposals. Meanwhile, the grassroots NGO coalition adopts professional elites to build the professionalism and social legitimacy of proposals. National policy advocacy also expands the political opportunities structure of local advocacy by promoting local citizens and grassroots NGOs to conduct social surveys, providing policy templates, and communicating with daily virtual communities. The changing structure offers the possibility for continuous advocacy action.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341349","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49628991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-21DOI: 10.1163/18765149-12341350
Wenjuan Zhang
While globalization creates an ambitious space for NGOs to play a large role in policy-making and problem-solving the concern about their accountability always remains there. As the biggest developing countries, India and China have attracted lots of international aid and INGOs’ attention. Recently, both have taken serious efforts to regulate or even to control INGOs’ influence in domestic context despite the difference of their political systems. It is worthy of comparative analysis in a nuanced way on their similarities and differences of why and how to regulate. As a reflection, it is also a good moment for relevant stakeholders to re-imagine the global governance and their relevant role.
{"title":"The New Strengthened Regulations of INGOs in India and China: Comparative Analysis and Reflections","authors":"Wenjuan Zhang","doi":"10.1163/18765149-12341350","DOIUrl":"https://doi.org/10.1163/18765149-12341350","url":null,"abstract":"While globalization creates an ambitious space for NGOs to play a large role in policy-making and problem-solving the concern about their accountability always remains there. As the biggest developing countries, India and China have attracted lots of international aid and INGOs’ attention. Recently, both have taken serious efforts to regulate or even to control INGOs’ influence in domestic context despite the difference of their political systems. It is worthy of comparative analysis in a nuanced way on their similarities and differences of why and how to regulate. As a reflection, it is also a good moment for relevant stakeholders to re-imagine the global governance and their relevant role.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341350","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45575380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-21DOI: 10.1163/18765149-12341347
Tzu-Shen Yang, Min-Hsiu Chiang
In recent years, social enterprises in Taiwan have experienced a period of growth and are becoming more diversified. At the same time, the government is paying more attention to fostering a policy-friendly environment for their development. Despite growing interest in social enterprises, research on this phenomenon remains limited in Taiwan. Using a cross-sectoral perspective, this study is based on qualitative data from in-depth interviews on social enterprises. There are three main findings, first, the development of Taiwan’s social enterprise policy is deeply affected by different sectors. Second, the roles of the sectors are distinct and there is frequent cross-sectoral cooperation. Third, there is still a gap between the government sector’s and other sectors’ views of the social enterprise policy.
{"title":"Policy Environments of Social Enterprise in Taiwan: a Cross-Sectoral Governance Perspective","authors":"Tzu-Shen Yang, Min-Hsiu Chiang","doi":"10.1163/18765149-12341347","DOIUrl":"https://doi.org/10.1163/18765149-12341347","url":null,"abstract":"In recent years, social enterprises in Taiwan have experienced a period of growth and are becoming more diversified. At the same time, the government is paying more attention to fostering a policy-friendly environment for their development. Despite growing interest in social enterprises, research on this phenomenon remains limited in Taiwan. Using a cross-sectoral perspective, this study is based on qualitative data from in-depth interviews on social enterprises. There are three main findings, first, the development of Taiwan’s social enterprise policy is deeply affected by different sectors. Second, the roles of the sectors are distinct and there is frequent cross-sectoral cooperation. Third, there is still a gap between the government sector’s and other sectors’ views of the social enterprise policy.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341347","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43864581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-21DOI: 10.1163/18765149-12341348
Zehua Yan
In the China-specific dual management system of social organizations, competent government department’s support for and supervision over industrial associations affect and even determine their political engagement and policy advocacy. By analyzing the technological incubator association in the city of T, this paper finds that when local government departments have overlapping duties and interests, the industrial association, if it can help the disadvantaged department increase the chips for the power and resource game, can receive more attention, support and policy discourse power from that department. Besides, in the local government’s management model, a big enterprise with scale and resource advantages has more chances to communicate and interact with the government department that’s superior to the one in charge of the industrial association, so the industrial association in which this big enterprise is a member can get more attention and support from the competent department, making it more effective in policy advocacy.
{"title":"The Impact of Inter-Departmental Games on Policy Advocacy of Industrial Association – With Technology Incubator Association in City T as a Case Study","authors":"Zehua Yan","doi":"10.1163/18765149-12341348","DOIUrl":"https://doi.org/10.1163/18765149-12341348","url":null,"abstract":"In the China-specific dual management system of social organizations, competent government department’s support for and supervision over industrial associations affect and even determine their political engagement and policy advocacy. By analyzing the technological incubator association in the city of T, this paper finds that when local government departments have overlapping duties and interests, the industrial association, if it can help the disadvantaged department increase the chips for the power and resource game, can receive more attention, support and policy discourse power from that department. Besides, in the local government’s management model, a big enterprise with scale and resource advantages has more chances to communicate and interact with the government department that’s superior to the one in charge of the industrial association, so the industrial association in which this big enterprise is a member can get more attention and support from the competent department, making it more effective in policy advocacy.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341348","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47795042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-21DOI: 10.1163/18765149-12341346
Shuoyan Li
How non-governmental organizations (NGOs) in China overcome external control from the state and advocate their mission under the dual-management system? While studies on the bargaining between NGOs and the competent authority mostly emphasize the use of persona connections at individual level, little research focuses on the strategy of how NGOs use institutional factors. This article argues that NGOs could get rid of the external control by creating new institutional links with the government, which provides NGOs more opportunities in advocacy. Based on an in-depth case study, this article takes an environmental NGO in H City of Z Province as an example to illustrate how the organization develops relationships with a new authority. This new institutional link helps the NGO to reduce its dependence on the single authority and enhance its autonomy. The changed power structure ultimately enables the NGO to expand its space for advocacy.
{"title":"New Institutional Link, Organizational Control and Advocacy of NGOs","authors":"Shuoyan Li","doi":"10.1163/18765149-12341346","DOIUrl":"https://doi.org/10.1163/18765149-12341346","url":null,"abstract":"How non-governmental organizations (NGOs) in China overcome external control from the state and advocate their mission under the dual-management system? While studies on the bargaining between NGOs and the competent authority mostly emphasize the use of persona connections at individual level, little research focuses on the strategy of how NGOs use institutional factors. This article argues that NGOs could get rid of the external control by creating new institutional links with the government, which provides NGOs more opportunities in advocacy. Based on an in-depth case study, this article takes an environmental NGO in H City of Z Province as an example to illustrate how the organization develops relationships with a new authority. This new institutional link helps the NGO to reduce its dependence on the single authority and enhance its autonomy. The changed power structure ultimately enables the NGO to expand its space for advocacy.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341346","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45679371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-21DOI: 10.1163/18765149-12341351
Xinyao Zheng, Zongchao Peng
The number of non-governmental organizations in Egypt continued to grow before 2011. The middle class became the main participants in the political movement against Mubarak regime in 2011. However, it could not be attributed to the mobilization by non-governmental organizations. Based on regression analysis results of the questionnaire survey conducted by Arab Barometer in 2011, NGOs’ mobilization of their middle-class members was almost ineffective. As for the underclass, only the charitable organizations had a strong mobilization effect. From the two aspects of consensus mobilization and action mobilization, the paper explains the reasons why non-governmental organizations failed to mobilize their middle-class members and the specific mechanism for charitable organizations to mobilize their underclass members. Egypt’s experience shows that NGOs do not necessarily act as the main driving force of political resistance, which depends on NGOs’ capability of mobilizing their members for consensus and action, and for different social classes, the mobilization effects show great differences.
{"title":"Non-Governmental Organizations in Egypt and Their Participation in Resistance: a Comparison between the Middle Class and the Underclass","authors":"Xinyao Zheng, Zongchao Peng","doi":"10.1163/18765149-12341351","DOIUrl":"https://doi.org/10.1163/18765149-12341351","url":null,"abstract":"The number of non-governmental organizations in Egypt continued to grow before 2011. The middle class became the main participants in the political movement against Mubarak regime in 2011. However, it could not be attributed to the mobilization by non-governmental organizations. Based on regression analysis results of the questionnaire survey conducted by Arab Barometer in 2011, NGOs’ mobilization of their middle-class members was almost ineffective. As for the underclass, only the charitable organizations had a strong mobilization effect. From the two aspects of consensus mobilization and action mobilization, the paper explains the reasons why non-governmental organizations failed to mobilize their middle-class members and the specific mechanism for charitable organizations to mobilize their underclass members. Egypt’s experience shows that NGOs do not necessarily act as the main driving force of political resistance, which depends on NGOs’ capability of mobilizing their members for consensus and action, and for different social classes, the mobilization effects show great differences.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341351","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47790760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-21DOI: 10.1163/18765149-12341352
Shulin Zhou, Chien-Liang Kuo
How nonprofit organizations (NPO) utilize social media to engage in advocacy work is regarded as one of the most important challenges in the digital economy era. However, although current studies pay their attention to how NPO react to the prevalence of social media, less focus is paid on how social media help to shape NPO’s practices on advocacy work. To help close the gap between theory and practice, this research explores whether the alignment between NPO’s advocacy practices and features of social media determine the NPO’s usage on social media. In particular, how the crowdfunding platform, an emerging and powerful form of social media, is used by NPO is investigated. Those crowdfunding projects initiated by NPO in FlyingV, the most well-known crowdfunding platform in Taiwan, are taken as the data source for analysis in this paper. The findings reveal that crowdfunding platforms are beneficial to NPO in turns of gaining resources and attracting participants, which then fostering the realization of advocacy activities. As well, the efficiency of crowdfunded projects (or advocacy proposals) is mainly determined by the number of participants (or sponsors). However, based on the findings, it is argued that NPO so far have not realized the power of crowdfunding platforms, thus not yet regarding crowdfunding platforms as key social media or strategic weapons in strengthening their impact or contribution on advocacy work relevant to their missions.
{"title":"How Social Media are Changing Nonprofit Advocacy: Evidence from the Crowdfunding Platform in Taiwan","authors":"Shulin Zhou, Chien-Liang Kuo","doi":"10.1163/18765149-12341352","DOIUrl":"https://doi.org/10.1163/18765149-12341352","url":null,"abstract":"How nonprofit organizations (NPO) utilize social media to engage in advocacy work is regarded as one of the most important challenges in the digital economy era. However, although current studies pay their attention to how NPO react to the prevalence of social media, less focus is paid on how social media help to shape NPO’s practices on advocacy work. To help close the gap between theory and practice, this research explores whether the alignment between NPO’s advocacy practices and features of social media determine the NPO’s usage on social media. In particular, how the crowdfunding platform, an emerging and powerful form of social media, is used by NPO is investigated. Those crowdfunding projects initiated by NPO in FlyingV, the most well-known crowdfunding platform in Taiwan, are taken as the data source for analysis in this paper. The findings reveal that crowdfunding platforms are beneficial to NPO in turns of gaining resources and attracting participants, which then fostering the realization of advocacy activities. As well, the efficiency of crowdfunded projects (or advocacy proposals) is mainly determined by the number of participants (or sponsors). However, based on the findings, it is argued that NPO so far have not realized the power of crowdfunding platforms, thus not yet regarding crowdfunding platforms as key social media or strategic weapons in strengthening their impact or contribution on advocacy work relevant to their missions.","PeriodicalId":41661,"journal":{"name":"China Nonprofit Review","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1163/18765149-12341352","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46870596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：