This paper examines media platforms’ content provision strategies and their implications for the profits of media platforms and content suppliers.
本文考察了媒体平台的内容提供策略及其对媒体平台和内容供应商利润的影响。
{"title":"Media Platforms' Content Provision Strategies and Sources of Profits","authors":"Wilfred Amaldoss, Jinzhao Du, Woochoel Shin","doi":"10.1287/MKSC.2020.1248","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1248","url":null,"abstract":"This paper examines media platforms’ content provision strategies and their implications for the profits of media platforms and content suppliers.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130918484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.
本研究利用一家数字出版公司的数据，实证检验了版权盗版减少对作家创作效率和客户关怀努力的影响。
{"title":"Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry","authors":"Xiaolin Li, Chenxi Liao, Ying Xie","doi":"10.1287/MKSC.2020.1275","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1275","url":null,"abstract":"This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132076487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We propose an interpretable model that combines the simplicity of matrix factorization with the flexibility of neural networks to model evolving user interests by efficiently extracting nonlinear patterns from massive text data collections.
{"title":"Modeling Dynamic User Interests: A Neural Matrix Factorization Approach","authors":"Paramveer S. Dhillon, Sinan Aral","doi":"10.1287/mksc.2021.1293","DOIUrl":"https://doi.org/10.1287/mksc.2021.1293","url":null,"abstract":"We propose an interpretable model that combines the simplicity of matrix factorization with the flexibility of neural networks to model evolving user interests by efficiently extracting nonlinear patterns from massive text data collections.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124862435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Managers, let stockpiling be but at a higher price—don’t hope to cut stockpiling by lopping off promotions.
经理们，让库存保持下去，但要以更高的价格——不要指望通过削减促销来减少库存。
{"title":"Pricing Under Dynamic Competition When Loyal Consumers Stockpile","authors":"M. Gangwar, Nanda S. Kumar, R. Rao","doi":"10.1287/MKSC.2020.1262","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1262","url":null,"abstract":"Managers, let stockpiling be but at a higher price—don’t hope to cut stockpiling by lopping off promotions.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133515801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo
Differences in consumption capital across generations account for most of the craft beer share gap between millennials and baby boomers, not differences in intrinsic preferences.
千禧一代和婴儿潮一代之间精酿啤酒份额差距的主要原因是消费资本的差异，而不是内在偏好的差异。
{"title":"Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry","authors":"Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo","doi":"10.3386/W28618","DOIUrl":"https://doi.org/10.3386/W28618","url":null,"abstract":"Differences in consumption capital across generations account for most of the craft beer share gap between millennials and baby boomers, not differences in intrinsic preferences.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114233117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.
{"title":"Endogenous Evaluation and Sequential Search","authors":"Liang Guo","doi":"10.1287/MKSC.2020.1270","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1270","url":null,"abstract":"When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129959510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The optimal retargeting strategy requires dynamic analysis, with better information tracking potentially leading to less retargeting.
最优的重定向策略需要动态分析，更好的信息跟踪可能导致更少的重定向。
{"title":"A Dynamic Model of Optimal Retargeting","authors":"J. M. Villas-Boas, Yunfei Yao","doi":"10.1287/MKSC.2020.1267","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1267","url":null,"abstract":"The optimal retargeting strategy requires dynamic analysis, with better information tracking potentially leading to less retargeting.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123614602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Context matters when modeling customer purchases and attrition in noncontractual settings.
在对非契约环境下的顾客购买和流失进行建模时，环境很重要。
{"title":"The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis","authors":"Patrick Bachmann, Markus Meierer, Jeffrey Näf","doi":"10.1287/MKSC.2020.1254","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1254","url":null,"abstract":"Context matters when modeling customer purchases and attrition in noncontractual settings.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114197781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper develops a theoretical model to study how the revenue model and technology of a social media platform affect its content-moderation strategy.
本文建立了一个理论模型来研究社交媒体平台的收入模式和技术如何影响其内容审核策略。
{"title":"Implications of Revenue Models and Technology for Content Moderation Strategies","authors":"Yi Liu, Pinar Yildirim, Z. J. Zhang","doi":"10.1287/mksc.2022.1361","DOIUrl":"https://doi.org/10.1287/mksc.2022.1361","url":null,"abstract":"This paper develops a theoretical model to study how the revenue model and technology of a social media platform affect its content-moderation strategy.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122068405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We investigate the impact of descriptive analytics adoption on online retailers’ performance and the underlying mechanism.
我们研究了采用描述性分析对在线零售商绩效的影响及其潜在机制。
{"title":"The Value of Descriptive Analytics: Evidence from Online Retailers","authors":"Ron Berman, A. Israeli","doi":"10.2139/ssrn.3745748","DOIUrl":"https://doi.org/10.2139/ssrn.3745748","url":null,"abstract":"We investigate the impact of descriptive analytics adoption on online retailers’ performance and the underlying mechanism.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121678083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：