Christian Peukert, S. Bechtold, M. Batikas, T. Kretschmer
Privacy regulation by the European Union has had effects for websites beyond the European Union and lead to an increase in market concentration of web technology vendors
欧盟的隐私法规对欧盟以外的网站产生了影响，并导致网络技术供应商的市场集中度增加
{"title":"Regulatory Spillovers and Data Governance: Evidence from the GDPR","authors":"Christian Peukert, S. Bechtold, M. Batikas, T. Kretschmer","doi":"10.1287/mksc.2021.1339","DOIUrl":"https://doi.org/10.1287/mksc.2021.1339","url":null,"abstract":"Privacy regulation by the European Union has had effects for websites beyond the European Union and lead to an increase in market concentration of web technology vendors","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132118474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this paper, the authors propose and validate a multiarmed bandit model that dynamically adapts website design to match a user's changing position in the purchase funnel.
{"title":"Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models","authors":"G. Liberali, Alina Ferecatu","doi":"10.1287/mksc.2021.1346","DOIUrl":"https://doi.org/10.1287/mksc.2021.1346","url":null,"abstract":"In this paper, the authors propose and validate a multiarmed bandit model that dynamically adapts website design to match a user's changing position in the purchase funnel.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114451198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Matthew McGranaghan, Jūra Liaukonytė, Kenneth C. Wilbur
This paper uses data from a new technology that passively and continuously measures TV viewer presence and attention, enabling the first distinction between true ad exposures from ads that air to empty rooms.
{"title":"How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift","authors":"Matthew McGranaghan, Jūra Liaukonytė, Kenneth C. Wilbur","doi":"10.1287/mksc.2021.1344","DOIUrl":"https://doi.org/10.1287/mksc.2021.1344","url":null,"abstract":"This paper uses data from a new technology that passively and continuously measures TV viewer presence and attention, enabling the first distinction between true ad exposures from ads that air to empty rooms.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115267192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We document the “good-on-paper effect,” whereby people make more virtuous decisions on paper than on a digital device (e.g., tablet).
我们记录了“良好的书面效应”，即人们在纸上比在数字设备(如平板电脑)上做出更有道德的决定。
{"title":"The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior","authors":"Maferima Touré-Tillery, Lili Wang","doi":"10.1287/mksc.2021.1347","DOIUrl":"https://doi.org/10.1287/mksc.2021.1347","url":null,"abstract":"We document the “good-on-paper effect,” whereby people make more virtuous decisions on paper than on a digital device (e.g., tablet).","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133458784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study empirically investigates the effect of casino jackpots on the subsequent betting behavior of jackpot winners, their peers, and bystanders playing in nearby slot machines.
{"title":"Social and Spatiotemporal Impacts of Casino Jackpot Events","authors":"H. Park, J. Pancras","doi":"10.1287/mksc.2021.1342","DOIUrl":"https://doi.org/10.1287/mksc.2021.1342","url":null,"abstract":"This study empirically investigates the effect of casino jackpots on the subsequent betting behavior of jackpot winners, their peers, and bystanders playing in nearby slot machines.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132031356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper proposes a new approach to modeling heterogeneity in choice data that can accommodate fixed-point ratings data and text.
本文提出了一种新的方法来建模异质性的选择数据，可以容纳定点评级数据和文本。
{"title":"Integrating Textual Information into Models of Choice and Scaled Response Data","authors":"Hyowon Kim, Greg M. Allenby","doi":"10.1287/mksc.2021.1337","DOIUrl":"https://doi.org/10.1287/mksc.2021.1337","url":null,"abstract":"This paper proposes a new approach to modeling heterogeneity in choice data that can accommodate fixed-point ratings data and text.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122915644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article points to an inconsistency in the original paper “Pay-as-You-Wish Pricing” by Chen et al. ( 2017 ) and discusses a solution to that problem.
{"title":"Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)","authors":"K. Akbari, Udo Wagner","doi":"10.1287/mksc.2021.1319","DOIUrl":"https://doi.org/10.1287/mksc.2021.1319","url":null,"abstract":"This article points to an inconsistency in the original paper “Pay-as-You-Wish Pricing” by Chen et al. ( 2017 ) and discusses a solution to that problem.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132543214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.
作者开发了一个基于多模态变分自动编码器的设计和品牌决策支持系统，该系统合并了图像，文本和评级数据。
{"title":"Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design","authors":"Ryan Dew, Asim Ansari, Olivier Toubia","doi":"10.1287/mksc.2021.1326","DOIUrl":"https://doi.org/10.1287/mksc.2021.1326","url":null,"abstract":"The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122187121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce platforms.
第三方卖家在电子商务平台上使用营销工具时竞争对手和消费者反应的战略考虑。
{"title":"Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools","authors":"Botao Yang, Shao Yang, S. Dutta","doi":"10.1287/mksc.2021.1325","DOIUrl":"https://doi.org/10.1287/mksc.2021.1325","url":null,"abstract":"Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce platforms.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114467279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper studies how firms can strategically manage product reviews by social media influencers.
本文研究企业如何策略性地管理社交媒体影响者的产品评论。
{"title":"Influencing Social Media Influencers Through Affiliation","authors":"Amy Pei, Dina Mayzlin","doi":"10.1287/mksc.2021.1322","DOIUrl":"https://doi.org/10.1287/mksc.2021.1322","url":null,"abstract":"This paper studies how firms can strategically manage product reviews by social media influencers.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134518783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：