Price frictions reduce the success of new products and impact retailers’ product assortments.
价格摩擦降低了新产品的成功，并影响了零售商的产品种类。
{"title":"Price Frictions and the Success of New Products","authors":"Diego Aparicio, D. Simester","doi":"10.1287/mksc.2022.1367","DOIUrl":"https://doi.org/10.1287/mksc.2022.1367","url":null,"abstract":"Price frictions reduce the success of new products and impact retailers’ product assortments.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126970761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A multiarmed bandit approach that uses a deep neural network to decide personalized recommendations for display in the homepage of an online retailer.
一种多武装强盗方法，使用深度神经网络来决定在在线零售商的主页上显示的个性化推荐。
{"title":"A Multiarmed Bandit Approach for House Ads Recommendations","authors":"Nicolas Aramayo, Mario Schiappacasse, M. Goic","doi":"10.2139/ssrn.4107976","DOIUrl":"https://doi.org/10.2139/ssrn.4107976","url":null,"abstract":"A multiarmed bandit approach that uses a deep neural network to decide personalized recommendations for display in the homepage of an online retailer.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131389836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper develops a new dynamic choice modeling framework and applies it to examine owner decisions in P2P sharing markets.
本文提出了一种新的动态选择建模框架，并将其应用于P2P共享市场中所有者决策的研究。
{"title":"A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets","authors":"D. Yao, C. Tang, Junhong Chu","doi":"10.1287/mksc.2022.1369","DOIUrl":"https://doi.org/10.1287/mksc.2022.1369","url":null,"abstract":"The paper develops a new dynamic choice modeling framework and applies it to examine owner decisions in P2P sharing markets.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"188 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122868261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study develops a model of platform search design to study how the search design interacts with its revenue models.
本研究建立了一个平台搜索设计模型，以研究搜索设计如何与其收益模型相互作用。
{"title":"Platform Search Design: The Roles of Precision and Price","authors":"Z. Zhong","doi":"10.1287/mksc.2022.1370","DOIUrl":"https://doi.org/10.1287/mksc.2022.1370","url":null,"abstract":"This study develops a model of platform search design to study how the search design interacts with its revenue models.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115154610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Selling formats that integrate purchase and quantity decisions outsell sequential ones because they promote later-stage decision-making considerations.
整合购买和数量决策的销售模式比顺序销售模式卖得好，因为它们促进了后期决策的考虑。
{"title":"The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales","authors":"Kristen E. Duke, On Amir","doi":"10.1287/mksc.2022.1364","DOIUrl":"https://doi.org/10.1287/mksc.2022.1364","url":null,"abstract":"Selling formats that integrate purchase and quantity decisions outsell sequential ones because they promote later-stage decision-making considerations.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132796461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.
{"title":"Search Gaps and Consumer Fatigue","authors":"Raluca M. Ursu, Qianyun Zhang, Elisabeth Honka","doi":"10.1287/mksc.2022.1359","DOIUrl":"https://doi.org/10.1287/mksc.2022.1359","url":null,"abstract":"This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134204018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this paper, we present a deep learning-based decision support tool to assist individuals in writing effective creative appeals.
在本文中，我们提出了一个基于深度学习的决策支持工具，以帮助个人撰写有效的创意呼吁。
{"title":"Writing More Compelling Creative Appeals: A Deep Learning-Based Approach","authors":"Jiyeon Hong, Paul R. Hoban","doi":"10.2139/ssrn.3923683","DOIUrl":"https://doi.org/10.2139/ssrn.3923683","url":null,"abstract":"In this paper, we present a deep learning-based decision support tool to assist individuals in writing effective creative appeals.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121139409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan
Supporting Content Marketing with Natural Language Generation
支持自然语言生成的内容营销
{"title":"Frontiers: Supporting Content Marketing with Natural Language Generation","authors":"Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan","doi":"10.1287/mksc.2022.1354","DOIUrl":"https://doi.org/10.1287/mksc.2022.1354","url":null,"abstract":"Supporting Content Marketing with Natural Language Generation","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122873081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rejoinder on \"Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)\"","authors":"Yuxin Chen, Oded Koenigsberg, Z. J. Zhang","doi":"10.1287/mksc.2022.1348","DOIUrl":"https://doi.org/10.1287/mksc.2022.1348","url":null,"abstract":"","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126719544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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