Cable news channels—and Fox News in particular—affected the extent to which viewers’ complied with experts’ social distancing guidelines early on in the COVID-19 pandemic.
{"title":"Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic","authors":"Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé, Shirsho Biswas","doi":"10.1287/mksc.2021.1328","DOIUrl":"https://doi.org/10.1287/mksc.2021.1328","url":null,"abstract":"Cable news channels—and Fox News in particular—affected the extent to which viewers’ complied with experts’ social distancing guidelines early on in the COVID-19 pandemic.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"20-21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114488738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bita Hajihashemi, Amin S. Sayedi-Roshkhar, J. Shulman
This research shows when, why, and how network effects can make it such that price personalization reduces profit, demand, and consumer surplus.
这项研究表明，网络效应何时、为何以及如何使价格个性化降低利润、需求和消费者剩余。
{"title":"The Perils of Personalized Pricing with Network Effects","authors":"Bita Hajihashemi, Amin S. Sayedi-Roshkhar, J. Shulman","doi":"10.1287/mksc.2021.1323","DOIUrl":"https://doi.org/10.1287/mksc.2021.1323","url":null,"abstract":"This research shows when, why, and how network effects can make it such that price personalization reduces profit, demand, and consumer surplus.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122282094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper derives optimal bundling strategies for events of potentially different popularity held over time.
本文针对不同时间内可能不同受欢迎程度的事件，导出了最优捆绑策略。
{"title":"Optimal Bundling of Events","authors":"Sreya Kolay, R. Tyagi","doi":"10.1287/mksc.2021.1314","DOIUrl":"https://doi.org/10.1287/mksc.2021.1314","url":null,"abstract":"This paper derives optimal bundling strategies for events of potentially different popularity held over time.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123391442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.
本研究考察了消费者在数字内容消费中的时间不一致偏好及其策略性自我控制行为。
{"title":"Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption","authors":"Shuo Zhang, Tat Y. Chan, Xueming Luo, Xiaoyi Wang","doi":"10.1287/mksc.2021.1318","DOIUrl":"https://doi.org/10.1287/mksc.2021.1318","url":null,"abstract":"This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132750763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We study the dynamic information design problem of a firm seeking to influence consumer checking behavior by designing push notifications.
我们研究了一个公司的动态信息设计问题，该公司试图通过设计推送通知来影响消费者的检查行为。
{"title":"Pushing Notifications as Dynamic Information Design","authors":"Ganesh Iyer, Z. Zhong","doi":"10.1287/mksc.2021.1305","DOIUrl":"https://doi.org/10.1287/mksc.2021.1305","url":null,"abstract":"We study the dynamic information design problem of a firm seeking to influence consumer checking behavior by designing push notifications.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"407 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122781378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper studies a marketplace design problem with asymmetric information where the platform jointly considers leveraging information revealed in ad auctions and setting sales commissions to maximize the joint profit from ad revenues and sales commissions.
{"title":"Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising","authors":"Fei Long, Kinshuk Jerath, M. Sarvary","doi":"10.1287/mksc.2021.1307","DOIUrl":"https://doi.org/10.1287/mksc.2021.1307","url":null,"abstract":"This paper studies a marketplace design problem with asymmetric information where the platform jointly considers leveraging information revealed in ad auctions and setting sales commissions to maximize the joint profit from ad revenues and sales commissions.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123260817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Reputation systems are used by nearly every digital marketplace, but designs vary and the effects of these designs are not well understood. We use a large-scale experiment on Airbnb to study the causal effects of one particular design choice—the timing with which feedback by one user about another is revealed on the platform. Feedback was hidden until both parties submitted a review in the treatment group and was revealed immediately after submission in the control group. The treatment stimulated more reviewing in total. This is due to users’ curiosity about what their counterparty wrote and/or the desire to have feedback visible to other users. We also show that the treatment reduced retaliation and reciprocation in feedback and led to lower ratings as a result. The effects of the policy on feedback did not translate into reduced adverse selection on the platform.
{"title":"Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb","authors":"Andrey Fradkin, Elena Grewal, David Holtz","doi":"10.1287/mksc.2021.1311","DOIUrl":"https://doi.org/10.1287/mksc.2021.1311","url":null,"abstract":"Reputation systems are used by nearly every digital marketplace, but designs vary and the effects of these designs are not well understood. We use a large-scale experiment on Airbnb to study the causal effects of one particular design choice—the timing with which feedback by one user about another is revealed on the platform. Feedback was hidden until both parties submitted a review in the treatment group and was revealed immediately after submission in the control group. The treatment stimulated more reviewing in total. This is due to users’ curiosity about what their counterparty wrote and/or the desire to have feedback visible to other users. We also show that the treatment reduced retaliation and reciprocation in feedback and led to lower ratings as a result. The effects of the policy on feedback did not translate into reduced adverse selection on the platform.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117271303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
At the “fuzzy front end” of an innovation process, organizations typically consider dozens, or even hundreds, of raw ideas. Selecting the best ones is a double challenge: evaluating so many ideas is a large undertaking, and the ideas in their raw form permit only noisy evaluations. In this paper, we demonstrate a further challenge to that large-scale evaluation of raw ideas. We show that verbosity raises the evaluation of ideas, that is, ideas expressed in more words are rated higher. This relationship is especially pronounced for ratings of creativity. Theory tells us that the effect of length on creativity is compounded because length cues both components of creativity—novelty and usefulness. We demonstrate how effort in reading (disfluency) and perceptions of complexity work together to explain the relationship between length and creativity. Our findings provide simple but important new directives for improving the use of crowdsourcing in the practice and study of innovation: either standardize the length of the ideas or control for length in their evaluation. Overall, we urge care with using measures of novelty or creativity when the idea descriptions vary in length.
{"title":"Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity","authors":"Laura J. Kornish, S. Jones","doi":"10.1287/mksc.2021.1300","DOIUrl":"https://doi.org/10.1287/mksc.2021.1300","url":null,"abstract":"At the “fuzzy front end” of an innovation process, organizations typically consider dozens, or even hundreds, of raw ideas. Selecting the best ones is a double challenge: evaluating so many ideas is a large undertaking, and the ideas in their raw form permit only noisy evaluations. In this paper, we demonstrate a further challenge to that large-scale evaluation of raw ideas. We show that verbosity raises the evaluation of ideas, that is, ideas expressed in more words are rated higher. This relationship is especially pronounced for ratings of creativity. Theory tells us that the effect of length on creativity is compounded because length cues both components of creativity—novelty and usefulness. We demonstrate how effort in reading (disfluency) and perceptions of complexity work together to explain the relationship between length and creativity. Our findings provide simple but important new directives for improving the use of crowdsourcing in the practice and study of innovation: either standardize the length of the ideas or control for length in their evaluation. Overall, we urge care with using measures of novelty or creativity when the idea descriptions vary in length.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126748180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The phenomenon of child gender discrimination is investigated and verified using online purchase data of children’s clothing in China.
利用中国儿童服装在线购买数据，对儿童性别歧视现象进行调查和验证。
{"title":"Do \"Little Emperors\" Get More Than \"Little Empresses\"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households","authors":"Chen Lin, Yuxin Chen, J. Chiang, Yufei Zhang","doi":"10.1287/mksc.2021.1302","DOIUrl":"https://doi.org/10.1287/mksc.2021.1302","url":null,"abstract":"The phenomenon of child gender discrimination is investigated and verified using online purchase data of children’s clothing in China.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115645083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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