In this commentary of “How Support for Black Lives Matter Impacts Consumer Responses on Social Media,” we discuss issues related to the research approach, findings, and offer suggestions for future research.
{"title":"Invited Commentary - \"How Support for Black Lives Matter Impacts Consumer Responses on Social Media\"","authors":"Jacquelynn Thomas, Pradeep K. Chintagunta","doi":"10.1287/mksc.2022.1398","DOIUrl":"https://doi.org/10.1287/mksc.2022.1398","url":null,"abstract":"In this commentary of “How Support for Black Lives Matter Impacts Consumer Responses on Social Media,” we discuss issues related to the research approach, findings, and offer suggestions for future research.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124601617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper leverages a quasi-natural experiment in Vermont to analyze the effects of mandatory GMO labeling on consumer demand.
本文利用佛蒙特州的准自然实验来分析强制性转基因标识对消费者需求的影响。
{"title":"GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment","authors":"A. Adalja, Jūra Liaukonytė, E. Wang, Xinrong Zhu","doi":"10.1287/mksc.2022.1375","DOIUrl":"https://doi.org/10.1287/mksc.2022.1375","url":null,"abstract":"This paper leverages a quasi-natural experiment in Vermont to analyze the effects of mandatory GMO labeling on consumer demand.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132464471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An empirical study of a firm’s intertemporal product versioning and upgrade pricing decisions in the software industry.
软件行业企业跨期产品版本控制与升级定价决策的实证研究。
{"title":"New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market","authors":"Kristina Brecko","doi":"10.1287/mksc.2022.1389","DOIUrl":"https://doi.org/10.1287/mksc.2022.1389","url":null,"abstract":"An empirical study of a firm’s intertemporal product versioning and upgrade pricing decisions in the software industry.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132224215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper explains why and how an intermediate level of restrictions on speculative reselling may be optimal for the firm.
本文解释了为什么以及如何对投机转售的中间限制水平可能是公司的最佳选择。
{"title":"Restricting Speculative Reselling: When \"How Much\" Is the Question","authors":"D. Kuksov, Chenxi Liao","doi":"10.1287/mksc.2022.1383","DOIUrl":"https://doi.org/10.1287/mksc.2022.1383","url":null,"abstract":"This paper explains why and how an intermediate level of restrictions on speculative reselling may be optimal for the firm.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122463161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anocha Aribarg, T. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
{"title":"Editorial: Next Steps for Frontiers in Marketing Science","authors":"Anocha Aribarg, T. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur","doi":"10.1287/mksc.2022.1377","DOIUrl":"https://doi.org/10.1287/mksc.2022.1377","url":null,"abstract":"","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131159579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates the impact of experiencing a backorder on customers’ purchase behaviors the next four years.
本文研究了顾客在未来四年的购买行为中，遇到缺货的影响。
{"title":"Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach","authors":"Hyung Sup (Zack) Bhan, Eric T. Anderson","doi":"10.1287/mksc.2022.1384","DOIUrl":"https://doi.org/10.1287/mksc.2022.1384","url":null,"abstract":"This paper investigates the impact of experiencing a backorder on customers’ purchase behaviors the next four years.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128170764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media","authors":"Yang Wang, M. Qin, Xueming Luo, Y. Kou","doi":"10.1287/mksc.2022.1372","DOIUrl":"https://doi.org/10.1287/mksc.2022.1372","url":null,"abstract":"This paper studies the direct and moderated impact of brands’ support for Black Lives Matter (BLM) on consumer responses.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114232364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper demonstrates that marketers can leverage recent advances in machine learning, GANs, to tackle customer data transfer while preserving privacy.
本文表明，营销人员可以利用机器学习(gan)的最新进展，在保护隐私的同时解决客户数据传输问题。
{"title":"Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer","authors":"Piyush Anand, Clarence Lee","doi":"10.1287/mksc.2022.1365","DOIUrl":"https://doi.org/10.1287/mksc.2022.1365","url":null,"abstract":"This paper demonstrates that marketers can leverage recent advances in machine learning, GANs, to tackle customer data transfer while preserving privacy.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131023982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper studies how slotting fees can be used by a manufacturer to discriminate indirectly between retailers when overt discrimination is infeasible.
本文研究了当公开歧视不可行时，制造商如何利用入场费对零售商进行间接歧视。
{"title":"Slotting Fees and Price Discrimination in Retail Channels","authors":"Sreya Kolay, G. Shaffer","doi":"10.1287/mksc.2022.1373","DOIUrl":"https://doi.org/10.1287/mksc.2022.1373","url":null,"abstract":"This paper studies how slotting fees can be used by a manufacturer to discriminate indirectly between retailers when overt discrimination is infeasible.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127762512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
More equal consumptions in antipandemic resources can improve efficiency, and intervention policies can increase both social welfare and equality.
更平等地消费抗流行病资源可以提高效率，干预政策可以增加社会福利和平等。
{"title":"\"We Are the World\": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened","authors":"Liang Guo, Wendy Xu","doi":"10.1287/mksc.2022.1381","DOIUrl":"https://doi.org/10.1287/mksc.2022.1381","url":null,"abstract":"More equal consumptions in antipandemic resources can improve efficiency, and intervention policies can increase both social welfare and equality.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121542874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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