Pub Date : 2023-05-30DOI: 10.23925/2179-3565.2023v14i2p50-66
Roberto Bazanini, Miguel Eugenio Minuzzi Vilanova, Everton Aristidis Margueiro, A. Ryngelblum, Ana Júlia Pereira dos Santos
This essay aims to analyze the management possibilities for stakeholders in the creation of value in the Brazilian beef chain. The systematic review of the literature, with the help of bibliometric research, made it possible to extract the central point of the controversy on the subject through the questioning: the paradigm of the Stakeholders Theory, from the perspective of the Stakeholders Capitalism model, by incorporating the assumptions of ESG in the chain of beef will be able to create value and contemplate the economic, social and environmental dimensions or will it be restricted only to inoperative discourses based on challenges to be faced without practical purposes? In epistemological terms, the partial results identified in the review point to two opposite directions, which are characterized by views that can be called realistic and idealistic, respectively. The contribution of the research is to critically discuss the managerial implications and the theoretical possibilities of adopting humanistic reference procedures (ESG and Stakeholder Capitalism) and, as a result, the updating of models that present themselves in the new contemporary competitive scenarios in which the pragmatic aspects of business seem to manifest an imperative need to be associated with social and environmental aspects.
{"title":"controversies about the relevance os esg from the perspective of value creation in the stakeholders capitalismo model","authors":"Roberto Bazanini, Miguel Eugenio Minuzzi Vilanova, Everton Aristidis Margueiro, A. Ryngelblum, Ana Júlia Pereira dos Santos","doi":"10.23925/2179-3565.2023v14i2p50-66","DOIUrl":"https://doi.org/10.23925/2179-3565.2023v14i2p50-66","url":null,"abstract":"This essay aims to analyze the management possibilities for stakeholders in the creation of value in the Brazilian beef chain. The systematic review of the literature, with the help of bibliometric research, made it possible to extract the central point of the controversy on the subject through the questioning: the paradigm of the Stakeholders Theory, from the perspective of the Stakeholders Capitalism model, by incorporating the assumptions of ESG in the chain of beef will be able to create value and contemplate the economic, social and environmental dimensions or will it be restricted only to inoperative discourses based on challenges to be faced without practical purposes? In epistemological terms, the partial results identified in the review point to two opposite directions, which are characterized by views that can be called realistic and idealistic, respectively. The contribution of the research is to critically discuss the managerial implications and the theoretical possibilities of adopting humanistic reference procedures (ESG and Stakeholder Capitalism) and, as a result, the updating of models that present themselves in the new contemporary competitive scenarios in which the pragmatic aspects of business seem to manifest an imperative need to be associated with social and environmental aspects.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"31 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80698704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A transparência das práticas de sustentabilidade tem se tornado de fundamental importância para a comunicação entre as empresas e seus stakeholders. Os relatórios de GRI, por sua natureza, podem ser uma importante ferramenta para essa divulgação. Este artigo, portanto, tem o objetivo de investigar como as práticas de sustentabilidade relatadas nos relatórios GRI tornam transparente a sustentabilidade da sua cadeia de suprimento. A metodologia utilizada foi qualitativa exploratória. Os dados foram extraídos dos relatórios de sustentabilidade das empresas listadas no anuário Bovespa (B3) e analisados por meu da técnica de análise de conteúdo. Os resultados reforçam a proposição inicial de que os relatórios GRI de sustentabilidade das empresas podem ser usados na identificação das práticas de gestão da cadeia de suprimentos verde, as quais estão associadas às principais atividades organizacionais e padronizadas pelo manual GRI.
{"title":"Sustentabilidade na cadeia de suprimentos","authors":"Marcio Cardoso Machado, Getúlio Camêlo Costa, Marcio Shoiti Kuniyoshi, Victor Silva Corrêa","doi":"10.23925/2179-3565.2023v14i2p36-49","DOIUrl":"https://doi.org/10.23925/2179-3565.2023v14i2p36-49","url":null,"abstract":"A transparência das práticas de sustentabilidade tem se tornado de fundamental importância para a comunicação entre as empresas e seus stakeholders. Os relatórios de GRI, por sua natureza, podem ser uma importante ferramenta para essa divulgação. Este artigo, portanto, tem o objetivo de investigar como as práticas de sustentabilidade relatadas nos relatórios GRI tornam transparente a sustentabilidade da sua cadeia de suprimento. A metodologia utilizada foi qualitativa exploratória. Os dados foram extraídos dos relatórios de sustentabilidade das empresas listadas no anuário Bovespa (B3) e analisados por meu da técnica de análise de conteúdo. Os resultados reforçam a proposição inicial de que os relatórios GRI de sustentabilidade das empresas podem ser usados na identificação das práticas de gestão da cadeia de suprimentos verde, as quais estão associadas às principais atividades organizacionais e padronizadas pelo manual GRI.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"67 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80098912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.23925/2179-3565.2023v14i2p20-35
Cristiane Froehlich, Marisol Silveira de Oliveira, Cristine Hermann Nodari
O objetivo do estudo consiste em uma reflexão teórica sobre como a inovação orientada para a sustentabilidade (IOS) pode ser desenvolvida no contexto dos serviços de saúde. O formato do trabalho é um ensaio teórico baseado em pesquisa em periódicos que compõem a base de dados Scopus, utilizando os filtros Negócios, Gestão e Contabilidade. Dentre as contribuições do estudo, podemos citar a identificação dos fatores relacionados à adoção da IOS no contexto da saúde, destacando os principais e necessários aspectos para o desenvolvimento do SOI neste segmento. Pode-se propor um esquema conceitual de SOI, demonstrando que o caminho para se tornar uma organização sustentável passa pela articulação de processos de forma estratégica, o que envolve a necessidade de adotar um modelo de negócio sustentável que coloque a geração de valor da organização por meio do IOS.
{"title":"Reflexões sobre a inovação orientada para a sustentabilidade nos serviços de saúde","authors":"Cristiane Froehlich, Marisol Silveira de Oliveira, Cristine Hermann Nodari","doi":"10.23925/2179-3565.2023v14i2p20-35","DOIUrl":"https://doi.org/10.23925/2179-3565.2023v14i2p20-35","url":null,"abstract":"O objetivo do estudo consiste em uma reflexão teórica sobre como a inovação orientada para a sustentabilidade (IOS) pode ser desenvolvida no contexto dos serviços de saúde. O formato do trabalho é um ensaio teórico baseado em pesquisa em periódicos que compõem a base de dados Scopus, utilizando os filtros Negócios, Gestão e Contabilidade. Dentre as contribuições do estudo, podemos citar a identificação dos fatores relacionados à adoção da IOS no contexto da saúde, destacando os principais e necessários aspectos para o desenvolvimento do SOI neste segmento. Pode-se propor um esquema conceitual de SOI, demonstrando que o caminho para se tornar uma organização sustentável passa pela articulação de processos de forma estratégica, o que envolve a necessidade de adotar um modelo de negócio sustentável que coloque a geração de valor da organização por meio do IOS.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135691759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.23925/2179-3565.2023v14i2p76-88
Cibele Roberta Sugahara, Walef Pena Guedes, Denise Helena Lombardo Ferreira
O adensamento populacional associado à demanda de água impõe desafios de alcançar níveis satisfatórios de eficiência no acesso à água e saneamento equânime. Justifica-se essa pesquisa tendo como base a necessidade de estabelecer medidas que permitam associar o saneamento às novas demandas e contextos da sociedade. Portanto, o objetivo é analisar o saneamento segundo gênero, dos municípios da Bacia do Alto Tietê, a fim de retratar as condições de desigualdade de gênero. Trata-se de uma pesquisa exploratória e quantitativa, com procedimento de coleta de dados realizado nas bases públicas do Sistema Nacional de Informações sobre Saneamento e do Painel do Saneamento Brasil, para o ano de 2020. As oito variáveis selecionadas são relacionadas às dimensões de saneamento, eficiência e gênero. A partir das técnicas multivariadas de Análise Fatorial por Componentes Principais e, foi possível condensar as variáveis em fatores (novas dimensões) para os municípios da Bacia do Alto Tietê. A Análise de Cluster permitiu verificar o nível de similaridade dos municípios. Observou-se que os parâmetros mais expressivos com relação ao saneamento e gênero dos municípios da Bacia do Alto Tietê estão associados à Cobertura de água e esgoto e Internações por gênero (Fator 1). Por outro lado, a Análise de Cluster permitiu verificar que os municípios que integram o Grupo 3 enfrentam os maiores desafios do saneamento considerados nesse estudo, e no Grupo 2 concentram os municípios onde o número de internações de mulheres se sobressai em relação aos homens.
{"title":"Saneamento e gênero","authors":"Cibele Roberta Sugahara, Walef Pena Guedes, Denise Helena Lombardo Ferreira","doi":"10.23925/2179-3565.2023v14i2p76-88","DOIUrl":"https://doi.org/10.23925/2179-3565.2023v14i2p76-88","url":null,"abstract":"O adensamento populacional associado à demanda de água impõe desafios de alcançar níveis satisfatórios de eficiência no acesso à água e saneamento equânime. Justifica-se essa pesquisa tendo como base a necessidade de estabelecer medidas que permitam associar o saneamento às novas demandas e contextos da sociedade. Portanto, o objetivo é analisar o saneamento segundo gênero, dos municípios da Bacia do Alto Tietê, a fim de retratar as condições de desigualdade de gênero. Trata-se de uma pesquisa exploratória e quantitativa, com procedimento de coleta de dados realizado nas bases públicas do Sistema Nacional de Informações sobre Saneamento e do Painel do Saneamento Brasil, para o ano de 2020. As oito variáveis selecionadas são relacionadas às dimensões de saneamento, eficiência e gênero. A partir das técnicas multivariadas de Análise Fatorial por Componentes Principais e, foi possível condensar as variáveis em fatores (novas dimensões) para os municípios da Bacia do Alto Tietê. A Análise de Cluster permitiu verificar o nível de similaridade dos municípios. Observou-se que os parâmetros mais expressivos com relação ao saneamento e gênero dos municípios da Bacia do Alto Tietê estão associados à Cobertura de água e esgoto e Internações por gênero (Fator 1). Por outro lado, a Análise de Cluster permitiu verificar que os municípios que integram o Grupo 3 enfrentam os maiores desafios do saneamento considerados nesse estudo, e no Grupo 2 concentram os municípios onde o número de internações de mulheres se sobressai em relação aos homens.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"316 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135691760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.23925/2179-3565.2023v14i2p128-140
J. Almeida Santos, Maria Cristina Sanches Amorim
Today no one may be hesitant to talk about climate change because we are feeling its effects on health. In this article, you will find basic information about the subject, what it is, what causes it, and what we can do about it. But you don’t need to be an expert on climate to talk about the risks climate change poses to human health, or the health benefits of taking action against these changes. When the subject is a climate change, we often hear specialist no knowledge in fact about subject. People often talk about climate change with too much emotion and without paying attention to the facts that are driving those climate changes. At one moment they talk about people and animals dying for lack of water or food, at another moment, they point to the negative effects on people's health. This article points out some causes of the effects of these changes on people. One of the causes is the lack of water and the reduction of food supply. Another cause is heat wave with temperature reaching a record of 49 degrees Celsius in several cities, with an effect on people's regular work, breathing difficulties and water shortage. This article is based on exploratory research to get to know the topic in more depth and establish an opening for future research. The technique for obtaining information is a bibliographical one that points out the facts that generate the impacts of climate change on the lives of people and animals, aiming to stimulate understanding and discussion about the problem. The first results of this research indicate that the problems generated by climate change in the health of people and animals are the reduction in food production, for example: the production of wheat in India; death of people in Pakistan, Spain, India due to temperatures of 49 degrees Celsius and, finally, the lack of water in Somalia and other regions.
{"title":"Why climate change spells dangerous for humanity","authors":"J. Almeida Santos, Maria Cristina Sanches Amorim","doi":"10.23925/2179-3565.2023v14i2p128-140","DOIUrl":"https://doi.org/10.23925/2179-3565.2023v14i2p128-140","url":null,"abstract":"Today no one may be hesitant to talk about climate change because we are feeling its effects on health. In this article, you will find basic information about the subject, what it is, what causes it, and what we can do about it. But you don’t need to be an expert on climate to talk about the risks climate change poses to human health, or the health benefits of taking action against these changes. When the subject is a climate change, we often hear specialist no knowledge in fact about subject. People often talk about climate change with too much emotion and without paying attention to the facts that are driving those climate changes. At one moment they talk about people and animals dying for lack of water or food, at another moment, they point to the negative effects on people's health. This article points out some causes of the effects of these changes on people. One of the causes is the lack of water and the reduction of food supply. Another cause is heat wave with temperature reaching a record of 49 degrees Celsius in several cities, with an effect on people's regular work, breathing difficulties and water shortage. This article is based on exploratory research to get to know the topic in more depth and establish an opening for future research. The technique for obtaining information is a bibliographical one that points out the facts that generate the impacts of climate change on the lives of people and animals, aiming to stimulate understanding and discussion about the problem. The first results of this research indicate that the problems generated by climate change in the health of people and animals are the reduction in food production, for example: the production of wheat in India; death of people in Pakistan, Spain, India due to temperatures of 49 degrees Celsius and, finally, the lack of water in Somalia and other regions.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"7 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84448929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.23925/2179-3565.2023v14i2p106-127
Flavia da Silva Schaun, Tania Craco, Uiliam Hahn Biegelmeyer, Andréa Cristina Fermiano Fidelis, Alice Munz Fernandes, Maria Emilia Camargo
A logística reversa vem sendo pautada durante as últimas décadas pelas organizações e sociedade, objetivando minimizar os impactos ambientais. Baseado em diversas pesquisas é possível perceber que ainda existem dúvidas com o meio ambiente aumentado, mas quanto dúvidas quanto à responsabilidade no descarte de resíduos sólidos. Dessa forma, serão incluídos e escolhidos como estudo o estudo apresentado e os hábitos dos universitários Portugal, em a esse descarte adequado. Visando o alcance dos objetivos, foi realizada uma pesquisa analítica descritiva, operacionalizada através de uma pesquisa,com dados a partir de um casal de residentes e universitários brasileiros, majoritariamente residentes no estado do Rio de Janeiro. Após, foi realizado um comparativo entre os países, quanto à identidade das empresas de Portugal, ainda que os consumidores sejam quanto aos sólidos. Além disso, em ambos os países têm preferência por empresas que promovem ações de preservação ao meio ambiente, sendo de 36,2% dos consumidores que residem no Brasil e 37,2% dos que residem em Portugal. No descarte, o Brasil reconhece sua responsabilidade, mas é em Portugal que o índice é maior em relação ao descarte adequado.
{"title":"Responsabilidade compartilhada","authors":"Flavia da Silva Schaun, Tania Craco, Uiliam Hahn Biegelmeyer, Andréa Cristina Fermiano Fidelis, Alice Munz Fernandes, Maria Emilia Camargo","doi":"10.23925/2179-3565.2023v14i2p106-127","DOIUrl":"https://doi.org/10.23925/2179-3565.2023v14i2p106-127","url":null,"abstract":"A logística reversa vem sendo pautada durante as últimas décadas pelas organizações e sociedade, objetivando minimizar os impactos ambientais. Baseado em diversas pesquisas é possível perceber que ainda existem dúvidas com o meio ambiente aumentado, mas quanto dúvidas quanto à responsabilidade no descarte de resíduos sólidos. Dessa forma, serão incluídos e escolhidos como estudo o estudo apresentado e os hábitos dos universitários Portugal, em a esse descarte adequado. Visando o alcance dos objetivos, foi realizada uma pesquisa analítica descritiva, operacionalizada através de uma pesquisa,com dados a partir de um casal de residentes e universitários brasileiros, majoritariamente residentes no estado do Rio de Janeiro. Após, foi realizado um comparativo entre os países, quanto à identidade das empresas de Portugal, ainda que os consumidores sejam quanto aos sólidos. Além disso, em ambos os países têm preferência por empresas que promovem ações de preservação ao meio ambiente, sendo de 36,2% dos consumidores que residem no Brasil e 37,2% dos que residem em Portugal. No descarte, o Brasil reconhece sua responsabilidade, mas é em Portugal que o índice é maior em relação ao descarte adequado.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135691758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.15.25
A. Zaverbnyj
The article examines the peculiarities of the development of recreational nature use in Ukraine under the conditions of European integration. A review and analysis of literary sources on the problem of defining the essence of the concept of "recreation" was carried out, which made it possible to define this term as "restoration of the physical, psycho-emotional forces of a person through active/passive activity with voluntarily allocated time, money, and other resources for this process." The functional-management aspect of the development of recreational nature use in Ukraine under the conditions of European integration is analyzed. The key principles of the formation, formation and further development of recreational nature use in Ukraine from the functional side are highlighted. A functional approach to the development of recreational nature use is proposed. A typology of the functions of recreational nature use has been developed, detailing their essence and meaning. Each of the considered functional groups is associated with certain spheres of human activity, although there are no clear boundaries between them due to the interconnectedness of all social needs. Having identified and developed a classification of the types of functions of recreational nature use, it is proposed to implement them through a system of purposeful management by using recreational facilities, lands, other resources of Ukraine of a recreational nature, etc. the dynamics of investment in the recreational sphere were analyzed, the variability of its volumes, caused primarily by the instability of the financial support of this type of activity, was revealed. The role and significance of the recreational sphere and recreational nature use in society will be revealed through a wide range of its effects, namely: economic, social, cultural, ecological, international, informational, etc.
{"title":"DEVELOPMENT OF RECREATIONAL NATURE USE IN UKRAINE UNDER EUROPEAN INTEGRATION CONDITIONS: FUNCTIONAL AND MANAGEMENT ASPECT","authors":"A. Zaverbnyj","doi":"10.31649/ins.2023.1.15.25","DOIUrl":"https://doi.org/10.31649/ins.2023.1.15.25","url":null,"abstract":"The article examines the peculiarities of the development of recreational nature use in Ukraine under the conditions of European integration. A review and analysis of literary sources on the problem of defining the essence of the concept of \"recreation\" was carried out, which made it possible to define this term as \"restoration of the physical, psycho-emotional forces of a person through active/passive activity with voluntarily allocated time, money, and other resources for this process.\" \u0000The functional-management aspect of the development of recreational nature use in Ukraine under the conditions of European integration is analyzed. The key principles of the formation, formation and further development of recreational nature use in Ukraine from the functional side are highlighted. A functional approach to the development of recreational nature use is proposed. A typology of the functions of recreational nature use has been developed, detailing their essence and meaning. \u0000Each of the considered functional groups is associated with certain spheres of human activity, although there are no clear boundaries between them due to the interconnectedness of all social needs. Having identified and developed a classification of the types of functions of recreational nature use, it is proposed to implement them through a system of purposeful management by using recreational facilities, lands, other resources of Ukraine of a recreational nature, etc. the dynamics of investment in the recreational sphere were analyzed, the variability of its volumes, caused primarily by the instability of the financial support of this type of activity, was revealed. \u0000The role and significance of the recreational sphere and recreational nature use in society will be revealed through a wide range of its effects, namely: economic, social, cultural, ecological, international, informational, etc.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"2 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78997344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.26.32
M. Kęsy, Miłosz Łukasz Steleżuk
Any of health organization must be create a good relation not only inside of organization but mostly with all of them from outside of organization. One of them is a patient, by author is named “customer” because for every person for health organization is going money that affects the proper functioning of the hospital. Decision makers within the system are constantly required to make choices, as well as seek alternative ways to measure the unit costs of illness. One of the factors that makes it difficult to optimize the scope of health services is the phenomenon of social exclusion, which is increasingly affecting society. The author intends to demonstrate the links between social exclusion and the higher costs of treating customers belonging to this social sector, unlike other customers who are neither unemployed nor live in poverty.
{"title":"MANAGEMENT OF CUSTOMER WITH DYSFUNCTION OF SOCIAL IN HEALTH ORGANIZATIONS","authors":"M. Kęsy, Miłosz Łukasz Steleżuk","doi":"10.31649/ins.2023.1.26.32","DOIUrl":"https://doi.org/10.31649/ins.2023.1.26.32","url":null,"abstract":"Any of health organization must be create a good relation not only inside of organization but mostly with all of them from outside of organization. One of them is a patient, by author is named “customer” because for every person for health organization is going money that affects the proper functioning of the hospital. Decision makers within the system are constantly required to make choices, as well as seek alternative ways to measure the unit costs of illness. One of the factors that makes it difficult to optimize the scope of health services is the phenomenon of social exclusion, which is increasingly affecting society. The author intends to demonstrate the links between social exclusion and the higher costs of treating customers belonging to this social sector, unlike other customers who are neither unemployed nor live in poverty.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"82 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74581160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.91.98
O. Ratushnyak, Larisa Glushenko
This study aims to explore the main objectives of marketing price policy and the various pricingstrategies available to achieve these objectives. The research distinguishes between two types ofprices in marketing price policy: basic price, which is seller-oriented, and fair price, which isbuyer-oriented. Additionally, the study differentiates between price policy and pricemanagement policy, with the former involving setting the maximum price for the product and itspositioning, and the latter maintaining actual prices and regulating conditional prices through discounts and price discrimination. The research delves into an extensive analysis of different marketing pricing strategies, such aspricing above or below market prices, pricing based on competitors or consumer properties, pricing based on demand dynamics, pricing with discounts, special conditions, and price tiers, and the strategies of penetrating prices and psychological pricing. Furthermore, the study identifies three main objectives that a well-formulated pricing policy should achieve: achieving the company №9, financial objectives, meeting market realities, andsupporting product positioning, quality, and distribution. The research also highlights thepsychological effects that must be considered when forming marketing price policies. Theseinclude the effect of tying a cheap product to an expensive one, the Weber-Fechner law, the useof the number 9 to sell products better, the combination of frequently purchased products, theimportance of details in advertising, and the emphasis on benefit or pleasure. Additionally, thestudy emphasizes the use of the word “free”; the focus on time spent or saved, the taboo on unjustified price comparison, the power of context, testing different price levels, and the impact of price tag matters and likeness on sales.
{"title":"FORMULATION OF THE MARKETING PRICE POLICY OF THE ENTERPRISE TAKING INTO ACCOUNT THE PSYCHOLOGICAL EFFECTS OF PRICE PERCEPTION","authors":"O. Ratushnyak, Larisa Glushenko","doi":"10.31649/ins.2023.1.91.98","DOIUrl":"https://doi.org/10.31649/ins.2023.1.91.98","url":null,"abstract":"This study aims to explore the main objectives of marketing price policy and the various pricingstrategies available to achieve these objectives. The research distinguishes between two types ofprices in marketing price policy: basic price, which is seller-oriented, and fair price, which isbuyer-oriented. Additionally, the study differentiates between price policy and pricemanagement policy, with the former involving setting the maximum price for the product and itspositioning, and the latter maintaining actual prices and regulating conditional prices through discounts and price discrimination. \u0000The research delves into an extensive analysis of different marketing pricing strategies, such aspricing above or below market prices, pricing based on competitors or consumer properties, pricing based on demand dynamics, pricing with discounts, special conditions, and price tiers, and the strategies of penetrating prices and psychological pricing. \u0000Furthermore, the study identifies three main objectives that a well-formulated pricing policy should achieve: achieving the company №9, financial objectives, meeting market realities, andsupporting product positioning, quality, and distribution. The research also highlights thepsychological effects that must be considered when forming marketing price policies. Theseinclude the effect of tying a cheap product to an expensive one, the Weber-Fechner law, the useof the number 9 to sell products better, the combination of frequently purchased products, theimportance of details in advertising, and the emphasis on benefit or pleasure. Additionally, thestudy emphasizes the use of the word “free”; the focus on time spent or saved, the taboo on unjustified price comparison, the power of context, testing different price levels, and the impact of price tag matters and likeness on sales.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"23 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87022930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.84.90
Lyudmila Tkachuk, Chen Wenda
The article summarizes approaches to determining the essence of receivables. It was determined that scientists consider the company's receivables in the following directions: as a part of products sold but not paid for by customers; as a form of lending by the company to its customers; as one of the elements of current assets financed by own or borrowed funds. The compliance of national accounting provisions (standards) with international standards of accounting and financial reporting was analyzed, common features and differences of accounts receivable were identified. An assessment of the impact of receivables on the company's financial condition was made, the need to optimize its size and ensure timely collection of the debt was substantiated. Systematized measures to reduce risks in the management of receivables, aimed at ensuring control over the ratio of payables and receivables, which includes control, discounts, diversification of debtors, assessment of debtors and legal analysis of contracts, which includes risk insurance, self-insurance of risks, prepayment and limitation. An assessment of the control system of enterprises was carried out, since without it the amount of receivables may exceed an acceptable level, which will lead to a decrease in the amount of cash and the appearance of doubtful debts, which, accordingly, will reduce the revenue from the sale of products and the profit of the enterprise. The process of monitoring the company's receivables, which involves determining the maximum allowable amount of receivables, its analysis by types of debt, repayment terms, size and customers, is analyzed. The need to implement a set of measures to eliminate the causes that led to the emergence of overdue and bad receivables is substantiated, which involves assessing the borrower's creditworthiness by analyzing his financial condition, solvency and the probability of being declared bankrupt based on information from open sources.
{"title":"THEORETICAL AND METHODOLOGICAL ASPECTS OF MANAGEMENT OF RECEIVABLES OF THE ENTERPRISE","authors":"Lyudmila Tkachuk, Chen Wenda","doi":"10.31649/ins.2023.1.84.90","DOIUrl":"https://doi.org/10.31649/ins.2023.1.84.90","url":null,"abstract":"The article summarizes approaches to determining the essence of receivables. It was determined that scientists consider the company's receivables in the following directions: as a part of products sold but not paid for by customers; as a form of lending by the company to its customers; as one of the elements of current assets financed by own or borrowed funds. The compliance of national accounting provisions (standards) with international standards of accounting and financial reporting was analyzed, common features and differences of accounts receivable were identified. \u0000An assessment of the impact of receivables on the company's financial condition was made, the need to optimize its size and ensure timely collection of the debt was substantiated. Systematized measures to reduce risks in the management of receivables, aimed at ensuring control over the ratio of payables and receivables, which includes control, discounts, diversification of debtors, assessment of debtors and legal analysis of contracts, which includes risk insurance, self-insurance of risks, prepayment and limitation. \u0000An assessment of the control system of enterprises was carried out, since without it the amount of receivables may exceed an acceptable level, which will lead to a decrease in the amount of cash and the appearance of doubtful debts, which, accordingly, will reduce the revenue from the sale of products and the profit of the enterprise. \u0000The process of monitoring the company's receivables, which involves determining the maximum allowable amount of receivables, its analysis by types of debt, repayment terms, size and customers, is analyzed. The need to implement a set of measures to eliminate the causes that led to the emergence of overdue and bad receivables is substantiated, which involves assessing the borrower's creditworthiness by analyzing his financial condition, solvency and the probability of being declared bankrupt based on information from open sources.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"141 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77395229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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