Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.106.117
Оksana Adler, I. Prychepa, Liliia Ruda
The quality of education is an important condition for the competitiveness of the economy, it determines the political, scientific and socio-economic direction of the state's development. Global processes of integration significantly change the requirements for the training of educational specialists for professional development. The modern human resources system should be focused on the training of highly qualified specialists who are able to think strategically and are ready to work in complex modern conditions. It was established the internationalization of all spheres of social life requires the integration of educational process.An important prerequisite for the creation of a single European educational space is the provision of commonwealth and cooperation, as well as the preservation of one's own ethnic and cultural diversity. It was established that the rapid development of scientific and technical progress and new forms of organization of production put forward new requirements for the training of specialists in technical specialties. An innovative vector of development based on the integration of education and science at all levels has been determined. The importance of forming a basic level of economic competence among specialists in technical specialties is emphasized.The ability and skills to achieve an effective solution of professional tasks, taking into account economic factors, by a specialist in a technical specialty are highlighted. The educational space of a competitive specialist has been formed. An important point in the training of a technical specialist of the European model is the integration of his personal qualities with the assimilation of the disciplines of professional and practical training and relevant economic competenciesOn the basis of the conducted research, modeling of the process of formation of the system of economic competence of technical specialists was carried out, taking into account the requirements of the highly competitive labor market and in the context of the European vector of modernization of modern educational process. It was determined that the developed model covers all stages of professional training of specialists, ensuring the achievement of the set goal: the formation of a system of economic competence among specialists in technical specialties, which will be manifested in their readiness and ability to solve professional technical tasks with their qualified economic justification.
{"title":"MODEL OF FORMATION OF ECONOMIC COMPETENCES OF SPECIALISTS IN TECHNICAL SPECIALTIES IN THE CONDITIONS OF EUROPEAN INTEGRATION","authors":"Оksana Adler, I. Prychepa, Liliia Ruda","doi":"10.31649/ins.2023.1.106.117","DOIUrl":"https://doi.org/10.31649/ins.2023.1.106.117","url":null,"abstract":"The quality of education is an important condition for the competitiveness of the economy, it determines the political, scientific and socio-economic direction of the state's development. Global processes of integration significantly change the requirements for the training of educational specialists for professional development. The modern human resources system should be focused on the training of highly qualified specialists who are able to think strategically and are ready to work in complex modern conditions. It was established the internationalization of all spheres of social life requires the integration of educational process.An important prerequisite for the creation of a single European educational space is the provision of commonwealth and cooperation, as well as the preservation of one's own ethnic and cultural diversity. It was established that the rapid development of scientific and technical progress and new forms of organization of production put forward new requirements for the training of specialists in technical specialties. An innovative vector of development based on the integration of education and science at all levels has been determined. The importance of forming a basic level of economic competence among specialists in technical specialties is emphasized.The ability and skills to achieve an effective solution of professional tasks, taking into account economic factors, by a specialist in a technical specialty are highlighted. The educational space of a competitive specialist has been formed. An important point in the training of a technical specialist of the European model is the integration of his personal qualities with the assimilation of the disciplines of professional and practical training and relevant economic competenciesOn the basis of the conducted research, modeling of the process of formation of the system of economic competence of technical specialists was carried out, taking into account the requirements of the highly competitive labor market and in the context of the European vector of modernization of modern educational process. It was determined that the developed model covers all stages of professional training of specialists, ensuring the achievement of the set goal: the formation of a system of economic competence among specialists in technical specialties, which will be manifested in their readiness and ability to solve professional technical tasks with their qualified economic justification.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"20 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75011324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.64.71
Victor Koziuk, Alla Kremez
The article highlights the main problems of inequality in the distribution of income of the population, which is an inherent feature of a market economy, which in turn increases the dynamism of the labor market and is a stimulus for economic growth in the country. Characteristic signs of differentiation arise under the influence of various factors that have an economic, demographic or political essence. The main economic factors in modern realities can be considered: peculiarities of the functioning of the labor market, the level of development of the industry or a separate region of the country, as well as factors of demand, supply and distribution. Conducting an active and regulatory policy in the field of income distribution by the state makes it possible to avoid significant inequality. The problem of inequality of income distribution is one of the oldest and leads to social tension in society, therefore it requires detailed study and development of regulatory measures. Analysis and assessment of income inequality is carried out using various approaches and methodologies. They are aimed at the precise definition and development of effective measures that can be used to control the level of inequality and poverty. The growth rates of the population's income achieved in Ukraine give reason for only limited optimism, because compared to developed foreign countries, they are meager, and a significant part of the country's population is below the poverty line. Therefore, current realities dictate the need to deepen scientific research on the identification of negative socio-economic phenomena and the development of fundamentally new measures aimed at increasing incomes and reducing their differentiation.
{"title":"DIFFERENTIATION OF INCOME DISTRIBUTION IN THE POPULATION OF UKRAINE DURING THE WAR AND POST-WAR PERIOD","authors":"Victor Koziuk, Alla Kremez","doi":"10.31649/ins.2023.1.64.71","DOIUrl":"https://doi.org/10.31649/ins.2023.1.64.71","url":null,"abstract":"The article highlights the main problems of inequality in the distribution of income of the population, which is an inherent feature of a market economy, which in turn increases the dynamism of the labor market and is a stimulus for economic growth in the country. Characteristic signs of differentiation arise under the influence of various factors that have an economic, demographic or political essence. The main economic factors in modern realities can be considered: peculiarities of the functioning of the labor market, the level of development of the industry or a separate region of the country, as well as factors of demand, supply and distribution. Conducting an active and regulatory policy in the field of income distribution by the state makes it possible to avoid significant inequality. The problem of inequality of income distribution is one of the oldest and leads to social tension in society, therefore it requires detailed study and development of regulatory measures. Analysis and assessment of income inequality is carried out using various approaches and methodologies. They are aimed at the precise definition and development of effective measures that can be used to control the level of inequality and poverty. The growth rates of the population's income achieved in Ukraine give reason for only limited optimism, because compared to developed foreign countries, they are meager, and a significant part of the country's population is below the poverty line. Therefore, current realities dictate the need to deepen scientific research on the identification of negative socio-economic phenomena and the development of fundamentally new measures aimed at increasing incomes and reducing their differentiation.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"2 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90676720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.33.50
K. Kraus, N. Kraus, Inna Ishchenko
The emergence of Industry X.0 by digitizing economic relations at different levels of economic aggregation implies a complex and systematic modernization of business processes, thereby accelerating innovation of the national economy. Considering the existing scientific developments in the development of Industry X.0, the transformation of existing business processes under the influence of the latest technologies and the formation of smart assets, e-services for smart businesses and e-government are unexplored. On the basis of dialectical, systemic and matrix methods Industry X.0 was investigated, and found that it determines new quality and format of business operation in gig economy. Comparisons of ratings of innovative development that influence the acceleration of digitalization in some countries have been used. The structural elements of the ecosystem of Industry X.0 are presented, and it is proved that they determine an effective digital economic relation that shape gig economy, as a result of step-by-step content of the stages of becoming smart business, assets, digital platforms. Tools and mechanisms that will accelerate the emergence of Industry X.0 have been identified. The content of the concept “ecosystem of Industry X.0” is disclosed. A number of practical measures are proposed, aimed at deepening the development of high-tech industries and expanding new quality of life of people. Main characteristics that determine the emergence of smart industry and smart services are indicated. A number of the latest technologies (autonomous artificial intelligence in a smartphone, professional assistant robots, available satellite Internet, the flourishing of audiobooks and podcasts, the bicycle technological revolution) that define a new quality of people's lives are highlighted and their characteristics are given. The rapid emergence of Industry X.0 declares new quality of economic relations through innovation, discoveries and technologies in management of industry and business. Key features of Industry X.0 include: full automation of the production process; high communication between staff and machine through Internet technologies; cyber-physical systems that integrate into one network, interact in real-time, self-tune, self-study.
{"title":"Focus on the priorities of industry X.0 and its anatomy in the conditions of digitalization of economic relations","authors":"K. Kraus, N. Kraus, Inna Ishchenko","doi":"10.31649/ins.2023.1.33.50","DOIUrl":"https://doi.org/10.31649/ins.2023.1.33.50","url":null,"abstract":"The emergence of Industry X.0 by digitizing economic relations at different levels of economic aggregation implies a complex and systematic modernization of business processes, thereby accelerating innovation of the national economy. Considering the existing scientific developments in the development of Industry X.0, the transformation of existing business processes under the influence of the latest technologies and the formation of smart assets, e-services for smart businesses and e-government are unexplored. On the basis of dialectical, systemic and matrix methods Industry X.0 was investigated, and found that it determines new quality and format of business operation in gig economy. Comparisons of ratings of innovative development that influence the acceleration of digitalization in some countries have been used. \u0000The structural elements of the ecosystem of Industry X.0 are presented, and it is proved that they determine an effective digital economic relation that shape gig economy, as a result of step-by-step content of the stages of becoming smart business, assets, digital platforms. Tools and mechanisms that will accelerate the emergence of Industry X.0 have been identified. The content of the concept “ecosystem of Industry X.0” is disclosed. A number of practical measures are proposed, aimed at deepening the development of high-tech industries and expanding new quality of life of people. Main characteristics that determine the emergence of smart industry and smart services are indicated. \u0000A number of the latest technologies (autonomous artificial intelligence in a smartphone, professional assistant robots, available satellite Internet, the flourishing of audiobooks and podcasts, the bicycle technological revolution) that define a new quality of people's lives are highlighted and their characteristics are given. \u0000The rapid emergence of Industry X.0 declares new quality of economic relations through innovation, discoveries and technologies in management of industry and business. Key features of Industry X.0 include: full automation of the production process; high communication between staff and machine through Internet technologies; cyber-physical systems that integrate into one network, interact in real-time, self-tune, self-study.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"23 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91276868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.31649/ins.2023.1.72.83
Yuliia Radzikhovska
In the article, the author expressed the opinion that among the main motives that prompt an individual to take actions such as making purchases, it is worth mentioning the motive of acquiring a new one, the words of stability, the motive of independence, the motive of justice, the motive of competitiveness, desire, inclination, urges, needs, complexity, motive of self-affirmation. The client’s motivational chain “needs – desires – satisfaction” is presented. It was determined that it is characterized by such process components as needs, desires, tensions, actions, results and satisfaction. It is argued by the study of the article that the principles of marketing psychology in virtual reality should include gaining trust, using empathy, studying people, persuading the client, showing care and respect on the part of the seller, charisma, and perfect oratorical skills. The opinion is expressed that today the skills of cross-cultural communication and interaction are necessary for both marketers and sellers. The author presents methods that should be used in marketing psychology in the virtual reality of business, namely: working with emotions, the application of conversational techniques, the application of body language, determining the main channel of client communication, the feeling of ownership, the use of “Socratic dialogue”. It is noted that the so-called “cold sales”, which are primarily based on the basics of marketing psychology, are gaining popularity today. As a result of the study, it was found that modern brands use psychology to attract the attention of consumers and motivate them in every way to buy. Thus, the following principles are included in the strategies of entrepreneurial activity: the phenomenon of Baader-Meinhof or “Illusion of frequency”, the power of images and stories, anthropomorphism, the lure effect, fear of loss. The actual understanding of marketing psychology is given, under which it is proposed to understand some branch of applied psychology, which studies determinants that influence the attitude of customers to certain goods and their instant encouragement to buy.
{"title":"MARKETING PSYCHOLOGY IN THE CONDITIONS OF BUSINESS VIRTUAL REALITY: MOTIVATION ASPECT","authors":"Yuliia Radzikhovska","doi":"10.31649/ins.2023.1.72.83","DOIUrl":"https://doi.org/10.31649/ins.2023.1.72.83","url":null,"abstract":" \u0000In the article, the author expressed the opinion that among the main motives that prompt an individual to take actions such as making purchases, it is worth mentioning the motive of acquiring a new one, the words of stability, the motive of independence, the motive of justice, the motive of competitiveness, desire, inclination, urges, needs, complexity, motive of self-affirmation. The client’s motivational chain “needs – desires – satisfaction” is presented. It was determined that it is characterized by such process components as needs, desires, tensions, actions, results and satisfaction. It is argued by the study of the article that the principles of marketing psychology in virtual reality should include gaining trust, using empathy, studying people, persuading the client, showing care and respect on the part of the seller, charisma, and perfect oratorical skills. \u0000The opinion is expressed that today the skills of cross-cultural communication and interaction are necessary for both marketers and sellers. The author presents methods that should be used in marketing psychology in the virtual reality of business, namely: working with emotions, the application of conversational techniques, the application of body language, determining the main channel of client communication, the feeling of ownership, the use of “Socratic dialogue”. It is noted that the so-called “cold sales”, which are primarily based on the basics of marketing psychology, are gaining popularity today. \u0000As a result of the study, it was found that modern brands use psychology to attract the attention of consumers and motivate them in every way to buy. Thus, the following principles are included in the strategies of entrepreneurial activity: the phenomenon of Baader-Meinhof or “Illusion of frequency”, the power of images and stories, anthropomorphism, the lure effect, fear of loss. The actual understanding of marketing psychology is given, under which it is proposed to understand some branch of applied psychology, which studies determinants that influence the attitude of customers to certain goods and their instant encouragement to buy.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"24 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90148076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31649/ins.2023.1.127.132
T. Vasyltsiv, O. Rudkovsky
In the study, the attention to the problems of formation and implementation of the state housing policy, in particular in the part of the development of the country's housing stock, is updated. The purpose of the study was to identify problematic aspects, as well as to substantiate effective mechanisms for regulating the development of the housing stock in Ukraine. The most problematic aspects of social housing construction in Ukraine are identified and the problems in this area, which have worsened in connection with full-scale military operations, are emphasized. Areas of improvement of the state policy of activation of social housing construction have been identified. Problematic aspects of state management of the development of the general housing stock of the state are pointed out. The most promising mechanisms that should be used to increase the efficiency of the state policy of increasing the volume of housing construction in Ukraine are identified, which in particular relate to: popularization of integrated systems, organizational measures, provision of information exchange, state financing of projects, assistance in the formation of cooperation networks, elimination of bureaucratic obstacles to cooperation, resource support for the activity of construction clusters and their participants, promoting the development of technology parks and business incubators. The scientific novelty of the research results lies in the further development of the toolkit of the state policy of stimulating the increase in volumes and increasing the efficiency of housing construction in the country. The applied value of the research results consists in determining the applied mechanisms and tools of state policy to improve the provision of housing for the population of Ukraine, in particular in the conditions of a full-scale war and its critically negative consequences for the social sphere and the country's system.
{"title":"PROBLEM ASPECTS AND MECHANISMS OF STATE MANAGEMENT THE DEVELOPMENT OF THE HOUSING FUND IN UKRAINE","authors":"T. Vasyltsiv, O. Rudkovsky","doi":"10.31649/ins.2023.1.127.132","DOIUrl":"https://doi.org/10.31649/ins.2023.1.127.132","url":null,"abstract":"In the study, the attention to the problems of formation and implementation of the state housing policy, in particular in the part of the development of the country's housing stock, is updated. The purpose of the study was to identify problematic aspects, as well as to substantiate effective mechanisms for regulating the development of the housing stock in Ukraine. The most problematic aspects of social housing construction in Ukraine are identified and the problems in this area, which have worsened in connection with full-scale military operations, are emphasized. Areas of improvement of the state policy of activation of social housing construction have been identified. Problematic aspects of state management of the development of the general housing stock of the state are pointed out. The most promising mechanisms that should be used to increase the efficiency of the state policy of increasing the volume of housing construction in Ukraine are identified, which in particular relate to: popularization of integrated systems, organizational measures, provision of information exchange, state financing of projects, assistance in the formation of cooperation networks, elimination of bureaucratic obstacles to cooperation, resource support for the activity of construction clusters and their participants, promoting the development of technology parks and business incubators. \u0000The scientific novelty of the research results lies in the further development of the toolkit of the state policy of stimulating the increase in volumes and increasing the efficiency of housing construction in the country. \u0000The applied value of the research results consists in determining the applied mechanisms and tools of state policy to improve the provision of housing for the population of Ukraine, in particular in the conditions of a full-scale war and its critically negative consequences for the social sphere and the country's system.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"85 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85991131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31649/ins.2023.1.99.105
O. Stanislavsky, T. Vlasenko, K. Kozak, O. Demchenko
Modern conditions of uncertainty and global challenges require managers and business representatives to make rapid changes and use the latest technologies to form competitive advantages, which are often impossible without taking into account the quality and skills of personnel. The purpose of the study is to determine the features of the development of emotional intelligence in modern conditions and its impact on the success of entrepreneurial activities. Emotional intelligence has recently become an increasingly important factor in the success of entrepreneurial activity. For its effective use, you need to develop social skills that should be available to managers, employees, and team members. On the basis of the conducted research, it can be concluded that difficult times and global challenges comprehensively affected the actualization of the emotional side of management. Ensuring employee satisfaction with their work becomes a significant problem in business. It was found that failure to meet various needs of employees (most often material) and lack of care for the team lead the list of reasons for dismissals. Therefore, the moral and emotional side of conducting business is a key factor in the success of entrepreneurial activity, which has its own characteristics in the period of formation of new values and opportunities of digital technologies. It has been proven that in Ukraine there is a wide selection of tools for the development of emotional intelligence, which differ in the form of organization of training, the number of participants and possible results. Most of the tools are based on the approach and principles of coaching, which will allow you to use its advantages and contribute to the improvement of the work of employees. A comparative analysis of the list of key skills of managers necessary to achieve success according to the data of the World Economic Forum was carried out. Its results can provide a basis for the career development of a working person, the initial choice of the direction of professional training, personnel development planning, or even the choice (change) of the type of activity in the business sphere as a whole.
{"title":"THE DEVELOPMENT OF EMOTIONAL INTELLIGENCE AS A FACTOR IN THE SUCCESS OF ENTREPRENEURIAL ACTIVITY","authors":"O. Stanislavsky, T. Vlasenko, K. Kozak, O. Demchenko","doi":"10.31649/ins.2023.1.99.105","DOIUrl":"https://doi.org/10.31649/ins.2023.1.99.105","url":null,"abstract":"Modern conditions of uncertainty and global challenges require managers and business representatives to make rapid changes and use the latest technologies to form competitive advantages, which are often impossible without taking into account the quality and skills of personnel. \u0000The purpose of the study is to determine the features of the development of emotional intelligence in modern conditions and its impact on the success of entrepreneurial activities. \u0000Emotional intelligence has recently become an increasingly important factor in the success of entrepreneurial activity. For its effective use, you need to develop social skills that should be available to managers, employees, and team members. On the basis of the conducted research, it can be concluded that difficult times and global challenges comprehensively affected the actualization of the emotional side of management. Ensuring employee satisfaction with their work becomes a significant problem in business. It was found that failure to meet various needs of employees (most often material) and lack of care for the team lead the list of reasons for dismissals. Therefore, the moral and emotional side of conducting business is a key factor in the success of entrepreneurial activity, which has its own characteristics in the period of formation of new values and opportunities of digital technologies. It has been proven that in Ukraine there is a wide selection of tools for the development of emotional intelligence, which differ in the form of organization of training, the number of participants and possible results. Most of the tools are based on the approach and principles of coaching, which will allow you to use its advantages and contribute to the improvement of the work of employees. \u0000A comparative analysis of the list of key skills of managers necessary to achieve success according to the data of the World Economic Forum was carried out. Its results can provide a basis for the career development of a working person, the initial choice of the direction of professional training, personnel development planning, or even the choice (change) of the type of activity in the business sphere as a whole.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"29 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78848679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31649/ins.2023.1.197.203
I. Gudz, Yuliia Dzhereliuk, Юрій Кравчик
The market economy of the country, in particular the marketing activity active in it, is inextricably linked with the needs of the consumer, who in turn has his own requests for the quality, quantity, range of final products, as well as for the terms of their delivery. Thus, under the influence of consumer requests, market segments are distributed among producers. There is constant fierce competition on the market for one or another group of consumers. Market mechanisms in the form of demand, supply, and prices keep manufacturers in a constant state of tension, forcing them to throw forces and resources into monitoring the tastes and capabilities of potential consumers in order to identify requests on the basis of which the further production process will proceed. Therefore, the importance of developing a marketing strategy for each organization is increasing. Marketing is an integral element of strategic enterprise management. Thanks to marketing methods and market regulation, it is possible to predict the reaction of the market, at a certain moment to adjust the plan of action and ensure the stability of the enterprise in the competitive market. Marketing is one of the ways of survival of any enterprise in the modern competitive market. For a successful and stable business, the management of the company needs to use a number of strategies, one of which should be a marketing strategy. Its development requires careful analysis, sequence of actions, reasonableness and accounting of all necessary elements. Overlooking something important in the strategy will inevitably lead to a decrease in competitiveness. When developing the marketing strategy of the organization, it is necessary to provide it with characteristics that will contribute to the adaptation of the organization to the external environment. When developing a marketing strategy, you need to apply a situational approach, i.e. compare several scenarios of marketing activity with a detailed description of marketing policies, with an economic evaluation of the company's work, with sales forecasts and assess risks, choose the most appropriate marketing strategy. In order to maintain and strengthen the position of the leader in the changing market, it is necessary to constantly monitor changes in the marketing activities of the enterprise. Successful marketing activity depends on correctly set, clearly formulated and achieved goals.
{"title":"STAGES OF FORMATION OF THE MARKETING STRATEGY OF THE ENTERPRISE","authors":"I. Gudz, Yuliia Dzhereliuk, Юрій Кравчик","doi":"10.31649/ins.2023.1.197.203","DOIUrl":"https://doi.org/10.31649/ins.2023.1.197.203","url":null,"abstract":"The market economy of the country, in particular the marketing activity active in it, is inextricably linked with the needs of the consumer, who in turn has his own requests for the quality, quantity, range of final products, as well as for the terms of their delivery. Thus, under the influence of consumer requests, market segments are distributed among producers. There is constant fierce competition on the market for one or another group of consumers. Market mechanisms in the form of demand, supply, and prices keep manufacturers in a constant state of tension, forcing them to throw forces and resources into monitoring the tastes and capabilities of potential consumers in order to identify requests on the basis of which the further production process will proceed. Therefore, the importance of developing a marketing strategy for each organization is increasing. Marketing is an integral element of strategic enterprise management. Thanks to marketing methods and market regulation, it is possible to predict the reaction of the market, at a certain moment to adjust the plan of action and ensure the stability of the enterprise in the competitive market. Marketing is one of the ways of survival of any enterprise in the modern competitive market. For a successful and stable business, the management of the company needs to use a number of strategies, one of which should be a marketing strategy. Its development requires careful analysis, sequence of actions, reasonableness and accounting of all necessary elements. Overlooking something important in the strategy will inevitably lead to a decrease in competitiveness. When developing the marketing strategy of the organization, it is necessary to provide it with characteristics that will contribute to the adaptation of the organization to the external environment. When developing a marketing strategy, you need to apply a situational approach, i.e. compare several scenarios of marketing activity with a detailed description of marketing policies, with an economic evaluation of the company's work, with sales forecasts and assess risks, choose the most appropriate marketing strategy. In order to maintain and strengthen the position of the leader in the changing market, it is necessary to constantly monitor changes in the marketing activities of the enterprise. Successful marketing activity depends on correctly set, clearly formulated and achieved goals.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"175 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79098759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31649/ins.2023.1.230.238
Olena Stanislavyk, Viktor Zamlynskyi
The formation of sustainable prerequisites for the strategic development of the enterprise in conditions of increased risks is an urgent management task. To solve it, we propose to consider a set of tools and necessary resources, and introduce changes to the management system. Corporate social responsibility shows the interaction of business, society, and the state in the context of global conditions of modern development. In addition, implementing a CSR strategy is critical to ensuring the success of any corporate social responsibility program. A successful CSR plan is a competitive advantage, the trust of investors and customers, which must be supported by transparent, concise and positive long-term reports, statistics, anti-crisis management and a global industry plan that benefits all existing structures and future generations. The development of the field of scientific interests in this direction has relevance and strategic importance for the further spread of the paradigm of sustainable development. The enterprise must learn to overcome risks and manage them: accounting for sustainable development in business risk assessments and opportunity analysis, studying a portfolio of companies, managing supply chains, evaluating strategies and business models in order to identify threats and opportunities, cooperation with consulting companies are components of strategic management modern company. The choice of strategic goals of sustainable development and the main directions of achievement were highlighted by the authors and their expediency was also substantiated in the publication.
{"title":"SUSTAINABILITY OF BUSINESS DEVELOPMENT IN STRATEGIC MANAGEMENT","authors":"Olena Stanislavyk, Viktor Zamlynskyi","doi":"10.31649/ins.2023.1.230.238","DOIUrl":"https://doi.org/10.31649/ins.2023.1.230.238","url":null,"abstract":"The formation of sustainable prerequisites for the strategic development of the enterprise in conditions of increased risks is an urgent management task. To solve it, we propose to consider a set of tools and necessary resources, and introduce changes to the management system. Corporate social responsibility shows the interaction of business, society, and the state in the context of global conditions of modern development. In addition, implementing a CSR strategy is critical to ensuring the success of any corporate social responsibility program. A successful CSR plan is a competitive advantage, the trust of investors and customers, which must be supported by transparent, concise and positive long-term reports, statistics, anti-crisis management and a global industry plan that benefits all existing structures and future generations. The development of the field of scientific interests in this direction has relevance and strategic importance for the further spread of the paradigm of sustainable development. The enterprise must learn to overcome risks and manage them: accounting for sustainable development in business risk assessments and opportunity analysis, studying a portfolio of companies, managing supply chains, evaluating strategies and business models in order to identify threats and opportunities, cooperation with consulting companies are components of strategic management modern company. The choice of strategic goals of sustainable development and the main directions of achievement were highlighted by the authors and their expediency was also substantiated in the publication.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135950593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31649/ins.2023.1.140.149
Y. Shpylova, O. Bendasiuk, V. Lagodiienko
The article examines in detail the experience of the Iraq-Kuwait war in terms of receiving compensation for the damage caused by the war to the surrounding natural environment. In particular, the "Habitat Equivalency Analysis" methodology, which was used to determine the amount of compensatory restoration to cover losses in ecological services that were provided by natural resources before their damage. The methodology aims to estimate the total loss of services provided by a damaged or lost habitat. The FAO methodology for damage and loss assessment in agriculture was also analyzed. In which the focus is on the continuous collection of data on damage and loss in agriculture, recording the smaller and localized effects of disasters. The focus in the review of the methodology is focused on the determination of damages and losses in forestry. Such components as: damages and losses of forestry; loss of forestry production; loss of forestry products; damage to forestry assets. It was established that the considered methodology is suitable for determining the damage caused by military actions for forest resources in the part that directly concerns the forest cover. One of the areas of damage assessment in the nature management sector is the determination of options for primary (restoration) recovery. This stage refers to actions aimed at restoring the damaged resource and, if possible, returning it to the basic level (before the war), which involves establishing recovery goals; determination of primary restoration options; selection of primary restoration options; assessment of intermediate damages, etc. The choice of primary restoration options should be the result of an evaluation process based on the following criteria, but not limited to cost of implementation; the length of time it will take for the recovery to be effective; probability of success, etc. The next steps should be a large-scale damage assessment in accordance with generally accepted methods, development of ways to restore the natural environment and identification of funds to minimize or eliminate the damage caused to the elements of the environment or natural resources.
{"title":"FOREIGN PRACTICES OF DAMAGE ASSESSMENT FOR POST-WAR ENVIRONMENTAL RESTORATION","authors":"Y. Shpylova, O. Bendasiuk, V. Lagodiienko","doi":"10.31649/ins.2023.1.140.149","DOIUrl":"https://doi.org/10.31649/ins.2023.1.140.149","url":null,"abstract":"The article examines in detail the experience of the Iraq-Kuwait war in terms of receiving compensation for the damage caused by the war to the surrounding natural environment. In particular, the \"Habitat Equivalency Analysis\" methodology, which was used to determine the amount of compensatory restoration to cover losses in ecological services that were provided by natural resources before their damage. The methodology aims to estimate the total loss of services provided by a damaged or lost habitat. The FAO methodology for damage and loss assessment in agriculture was also analyzed. In which the focus is on the continuous collection of data on damage and loss in agriculture, recording the smaller and localized effects of disasters. The focus in the review of the methodology is focused on the determination of damages and losses in forestry. Such components as: damages and losses of forestry; loss of forestry production; loss of forestry products; damage to forestry assets. It was established that the considered methodology is suitable for determining the damage caused by military actions for forest resources in the part that directly concerns the forest cover. \u0000One of the areas of damage assessment in the nature management sector is the determination of options for primary (restoration) recovery. This stage refers to actions aimed at restoring the damaged resource and, if possible, returning it to the basic level (before the war), which involves establishing recovery goals; determination of primary restoration options; selection of primary restoration options; assessment of intermediate damages, etc. The choice of primary restoration options should be the result of an evaluation process based on the following criteria, but not limited to cost of implementation; the length of time it will take for the recovery to be effective; probability of success, etc. \u0000The next steps should be a large-scale damage assessment in accordance with generally accepted methods, development of ways to restore the natural environment and identification of funds to minimize or eliminate the damage caused to the elements of the environment or natural resources.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"30 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78389609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.31649/ins.2023.1.239.245
Illia Drik, Vasyl Biеlozertsev
With each decade, the number of challenges and problems in business administration and management increases in direct proportion to the rate of economic progress of the world economy. The market type of economy, characteristic of almost all developed countries of the world today, in which the influence of the state on the activities of business entities is minimal, mostly prevented the establishment of control and regulation of their activities. Over time, the main principle of the economy of Western countries became "democratic evolutionism", that is, the gradual solution of problems step by step, based on negotiations and consensus. Recent years have shown that this principle of solving problems does not keep up with the rapid changes in the economy caused by both technological discoveries and unforeseen events. In these circumstances, a large layer of responsibility for stability falls on the shoulders of company management, accordingly, the coverage of modern challenges based on real experience and the analysis of the use of information systems in business is relevant. This article examines the current state and trends of the world economy in the coming years. The main challenges of management are analyzed and highlighted taking into account the current economic situation, cases of management activities on the example of real companies are considered. The role of information systems, their types, advantages and limitations in business are considered. The author's reflection of the prospects of management development with the use of information systems is carried out.
{"title":"CHALLENGES OF MODERN MANAGEMENT. INFORMATION SYSTEMS IN BUSINESS","authors":"Illia Drik, Vasyl Biеlozertsev","doi":"10.31649/ins.2023.1.239.245","DOIUrl":"https://doi.org/10.31649/ins.2023.1.239.245","url":null,"abstract":"With each decade, the number of challenges and problems in business administration and management increases in direct proportion to the rate of economic progress of the world economy. The market type of economy, characteristic of almost all developed countries of the world today, in which the influence of the state on the activities of business entities is minimal, mostly prevented the establishment of control and regulation of their activities. Over time, the main principle of the economy of Western countries became \"democratic evolutionism\", that is, the gradual solution of problems step by step, based on negotiations and consensus. Recent years have shown that this principle of solving problems does not keep up with the rapid changes in the economy caused by both technological discoveries and unforeseen events. In these circumstances, a large layer of responsibility for stability falls on the shoulders of company management, accordingly, the coverage of modern challenges based on real experience and the analysis of the use of information systems in business is relevant. \u0000This article examines the current state and trends of the world economy in the coming years. The main challenges of management are analyzed and highlighted taking into account the current economic situation, cases of management activities on the example of real companies are considered. The role of information systems, their types, advantages and limitations in business are considered. The author's reflection of the prospects of management development with the use of information systems is carried out.","PeriodicalId":42407,"journal":{"name":"RISUS-Journal on Innovation and Sustainability","volume":"7 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84172820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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