Electronic word of mouth (EWoM) is similar to the standard word of mouth- the only difference is, the use of Internet as a base in EWoM. By understanding the personality antecedents of EWoM, the consumer buyer beahviour could be analysed more specifically. The current study has the objectives of understanding the influence of the personality antecedents and EWoM, and of the consumer towards consumer purchase behaviour. The data were collected from 200 respondents in different districts of TamilNadu through a structured questionnaire. The data is analyzed by using the structural equation model in determining the relationship towards the purchase behaviour. It is evident from the study that EWoM determinant influent purchase behaviour with significant R square value of 0.41, and equally the personality of the customer influence with R square value 0.58. The model fit well and has greater alignment of fit also. The personality antecedents of EWoM have become an integral part of the current generation while making a purchase decision.
{"title":"Personality Antecedents of EWoM in Determining Online Customer Purchase Behavior","authors":"Vijayabanu C., Karthikeyan S., Gayathri R","doi":"10.4018/ijban.316867","DOIUrl":"https://doi.org/10.4018/ijban.316867","url":null,"abstract":"Electronic word of mouth (EWoM) is similar to the standard word of mouth- the only difference is, the use of Internet as a base in EWoM. By understanding the personality antecedents of EWoM, the consumer buyer beahviour could be analysed more specifically. The current study has the objectives of understanding the influence of the personality antecedents and EWoM, and of the consumer towards consumer purchase behaviour. The data were collected from 200 respondents in different districts of TamilNadu through a structured questionnaire. The data is analyzed by using the structural equation model in determining the relationship towards the purchase behaviour. It is evident from the study that EWoM determinant influent purchase behaviour with significant R square value of 0.41, and equally the personality of the customer influence with R square value 0.58. The model fit well and has greater alignment of fit also. The personality antecedents of EWoM have become an integral part of the current generation while making a purchase decision.","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44158477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.46272/2587-8476-2022-13-4-111-128
K. Matsuzato
{"title":"The Syrian War in Russia’s Intensifying Discourse Against the Unipolar World","authors":"K. Matsuzato","doi":"10.46272/2587-8476-2022-13-4-111-128","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-111-128","url":null,"abstract":"","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73824459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.46272/2587-8476-2022-13-4-94-110
S. Demidenko, R. I. Fainshmidt
{"title":"Kurdish Statehood and Islamist Political Concept","authors":"S. Demidenko, R. I. Fainshmidt","doi":"10.46272/2587-8476-2022-13-4-94-110","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-94-110","url":null,"abstract":"","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85390066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.46272/2587-8476-2022-13-4-129-146
M. T. Özsağlam
{"title":"Turkish Republic of Northern Cyprus as a De Facto and Limited Recognized State: From Federal Solution to Two State Model","authors":"M. T. Özsağlam","doi":"10.46272/2587-8476-2022-13-4-129-146","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-129-146","url":null,"abstract":"","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74060186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-12DOI: 10.46272/2587-8476-2022-13-4-58-75
P. Kolstø, H. Blakkisrud
{"title":"Engaging Without Recognizing? Western Approaches to the Eurasian De Facto States","authors":"P. Kolstø, H. Blakkisrud","doi":"10.46272/2587-8476-2022-13-4-58-75","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-58-75","url":null,"abstract":"","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86146807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-12DOI: 10.46272/2587-8476-2022-13-4-43-57
A. Ayvazyan
{"title":"Implementation of Non-Recognition Policy in the Post-Soviet Space: Cases of Georgia, Azerbaijan and Moldova","authors":"A. Ayvazyan","doi":"10.46272/2587-8476-2022-13-4-43-57","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-43-57","url":null,"abstract":"","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72848971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-11DOI: 10.46272/2587-8476-2022-13-4-19-42
A. Tokarev
{"title":"How Post-Soviet Secessions Appear: Factors Contributing to and Hindering Exit","authors":"A. Tokarev","doi":"10.46272/2587-8476-2022-13-4-19-42","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-19-42","url":null,"abstract":"","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84308572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-11DOI: 10.46272/2587-8476-2022-13-4-11-18
L. Broers
{"title":"The Political Origins of De Facto States: Searching for Explanation Models","authors":"L. Broers","doi":"10.46272/2587-8476-2022-13-4-11-18","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-11-18","url":null,"abstract":"","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90100037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-11DOI: 10.46272/2587-8476-2022-13-4-7-10
S. Markedonov
.
．
{"title":"Between Legal Norms and Realpolitik: De Facto States in Contemporary International Affairs","authors":"S. Markedonov","doi":"10.46272/2587-8476-2022-13-4-7-10","DOIUrl":"https://doi.org/10.46272/2587-8476-2022-13-4-7-10","url":null,"abstract":"<jats:p>.</jats:p>","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88155154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the effectiveness of the marketing mix practiced on Twitter across high-end and low-end fashion brands and explores whether any four Ps activities have changed across the different pandemic stages. A quantitative research method was designed to analyze text data scraped from identified fashion brands' Twitter accounts. A classification instrument was developed to group tweets based on the four Ps marketing mix. Then the developed instrument was applied to a small set of 145 tweets randomly sampled from the collected data. Logistic regression models were then trained using the sample set to predict four Ps activities on all the collected 144k tweets. The numbers of likes per tweet and frequencies of being retweeted per tweet were used to measure engagement effectiveness across brands.
{"title":"Applying Machine Learning to Study the Marketing Mix's Effectiveness in a Social Marketing Context","authors":"Sibei Xia, Chuanlan Liu","doi":"10.4018/ijban.313416","DOIUrl":"https://doi.org/10.4018/ijban.313416","url":null,"abstract":"This study examines the effectiveness of the marketing mix practiced on Twitter across high-end and low-end fashion brands and explores whether any four Ps activities have changed across the different pandemic stages. A quantitative research method was designed to analyze text data scraped from identified fashion brands' Twitter accounts. A classification instrument was developed to group tweets based on the four Ps marketing mix. Then the developed instrument was applied to a small set of 145 tweets randomly sampled from the collected data. Logistic regression models were then trained using the sample set to predict four Ps activities on all the collected 144k tweets. The numbers of likes per tweet and frequencies of being retweeted per tweet were used to measure engagement effectiveness across brands.","PeriodicalId":42590,"journal":{"name":"International Journal of Business Analytics","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2022-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47188089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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