Pub Date : 2022-04-20DOI: 10.1007/s12208-022-00336-4
Alice Labban, Corinne A. Novell, Steven Bauer
{"title":"Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation","authors":"Alice Labban, Corinne A. Novell, Steven Bauer","doi":"10.1007/s12208-022-00336-4","DOIUrl":"https://doi.org/10.1007/s12208-022-00336-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"225 - 244"},"PeriodicalIF":1.7,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44391752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-07DOI: 10.1007/s12208-022-00338-2
N. Terblanche, C. Boshoff, Debbie Human-Van Eck
{"title":"The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention","authors":"N. Terblanche, C. Boshoff, Debbie Human-Van Eck","doi":"10.1007/s12208-022-00338-2","DOIUrl":"https://doi.org/10.1007/s12208-022-00338-2","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"193 - 223"},"PeriodicalIF":1.7,"publicationDate":"2022-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46285100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-10DOI: 10.1007/s12208-022-00335-5
Sebastian F. Martin, K. Hofer, Birgit Grüb
{"title":"Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day”","authors":"Sebastian F. Martin, K. Hofer, Birgit Grüb","doi":"10.1007/s12208-022-00335-5","DOIUrl":"https://doi.org/10.1007/s12208-022-00335-5","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"169-192"},"PeriodicalIF":1.7,"publicationDate":"2022-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46468817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-17DOI: 10.1007/s12208-022-00332-8
S. Ranfagni, M. Milanesi, S. Guercini
{"title":"An online research approach for a dual perspective analysis of brand associations in art museums","authors":"S. Ranfagni, M. Milanesi, S. Guercini","doi":"10.1007/s12208-022-00332-8","DOIUrl":"https://doi.org/10.1007/s12208-022-00332-8","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"149-167"},"PeriodicalIF":1.7,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41544663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-08DOI: 10.1007/s12208-022-00334-6
Gerlinde Pauli, Sebastian F. Martin, Dorothea Greiling
{"title":"The current state of research of word-of-mouth in the health care sector","authors":"Gerlinde Pauli, Sebastian F. Martin, Dorothea Greiling","doi":"10.1007/s12208-022-00334-6","DOIUrl":"https://doi.org/10.1007/s12208-022-00334-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"125-148"},"PeriodicalIF":1.7,"publicationDate":"2022-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46759619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-05DOI: 10.1007/s12208-022-00333-7
L. Sepulcri, E. Mainardes
{"title":"Elements that compose the non-profit BRAND orientation in an emerging country","authors":"L. Sepulcri, E. Mainardes","doi":"10.1007/s12208-022-00333-7","DOIUrl":"https://doi.org/10.1007/s12208-022-00333-7","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"85 - 123"},"PeriodicalIF":1.7,"publicationDate":"2022-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42187373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-14DOI: 10.1007/s12208-021-00329-9
Irene Vilà, C. Valor, R. Redondo
{"title":"Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information","authors":"Irene Vilà, C. Valor, R. Redondo","doi":"10.1007/s12208-021-00329-9","DOIUrl":"https://doi.org/10.1007/s12208-021-00329-9","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"65-84"},"PeriodicalIF":1.7,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46314045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-08DOI: 10.1007/s12208-021-00326-y
H. Bhatti, M. Galán-Ladero, C. Galera-Casquet
{"title":"Cause-related marketing: a systematic review of the literature","authors":"H. Bhatti, M. Galán-Ladero, C. Galera-Casquet","doi":"10.1007/s12208-021-00326-y","DOIUrl":"https://doi.org/10.1007/s12208-021-00326-y","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"25 - 64"},"PeriodicalIF":1.7,"publicationDate":"2022-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48221630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-06DOI: 10.1007/s12208-021-00324-0
R. Shabbirhusain
{"title":"Green offering: more the centrality, greater the scepticism","authors":"R. Shabbirhusain","doi":"10.1007/s12208-021-00324-0","DOIUrl":"https://doi.org/10.1007/s12208-021-00324-0","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"819-834"},"PeriodicalIF":1.7,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46487043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-06DOI: 10.1007/s12208-021-00331-1
Quang-An Ha, Phuong Nhi Nguyen Pham, L. Le
{"title":"What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention","authors":"Quang-An Ha, Phuong Nhi Nguyen Pham, L. Le","doi":"10.1007/s12208-021-00331-1","DOIUrl":"https://doi.org/10.1007/s12208-021-00331-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"835-859"},"PeriodicalIF":1.7,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49086547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}