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Short-term financing and the impact of trade credit on the profitability of small andmedium enterprises in the Republic of Croatia 短期融资和贸易信贷对克罗地亚共和国中小企业盈利能力的影响
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.1.2
Darija Prša, S. Orsag, Toni Milun
Purpose: The establishment of credit policy is an integral part of the entire decision-making process on the manner and structure of corporate financing. Determining the credit policy is crucial for adequate management of a company’s net working capital and its financing, in order to support continuous operation and the earning capacity of the company. In this process, the company will be influenced by the market in which it operates and by many others external and internal factors. For example, companies operating in less developed financial markets will find it more difficult to obtain the necessary financing. Such companies are most dependent on short-term financing in general, and trade credit in particular. This paper analyzes primarily internal factors - trade receivables and payables. Accordingly, the main goal of this paper is to investigate the relationship between the profitability of SMEs in the Republic of Croatia and their use of trade credit. Methodology: In order to achieve the main goal and prove the hypotheses, panel data analysis examined the impact of trade credit on the level of profitability of Croatian SMEs. Results: The results show that delaying payments to suppliers increased the profitability of the company. Furthermore, the results show that a decrease in receivables did not increase the profitability of SMEs. Conclusion: Croatian SMEs can increase the profitability by not delaying the payment of obligations to suppliers for too long.
目的:信用政策的制定是企业融资方式和结构决策过程中不可或缺的一部分。确定信贷政策对于充分管理公司的净营运资金及其融资至关重要,以支持公司的持续经营和盈利能力。在这个过程中,公司会受到其所处的市场以及许多其他外部和内部因素的影响。例如,在欠发达金融市场经营的公司将发现更难获得必要的融资。这些公司通常最依赖短期融资,尤其是贸易信贷。本文主要分析了内部因素——贸易应收账款和应付账款。因此,本文的主要目标是调查克罗地亚共和国中小企业的盈利能力与其使用贸易信贷之间的关系。方法:为了实现主要目标并证明假设,面板数据分析检查了贸易信贷对克罗地亚中小企业盈利水平的影响。结果:研究结果表明,延迟向供应商付款增加了公司的盈利能力。此外,结果表明,应收账款的减少并没有增加中小企业的盈利能力。结论:克罗地亚中小企业可以通过不太长时间延迟向供应商支付义务来增加盈利能力。
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引用次数: 1
Systematic mapping study: Application of augmented reality in marketing 系统测绘研究:增强现实在市场营销中的应用
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.12
A. Peštek, Amina Osmanović
Purpose: The aim of this paper is to provide an overview and analysis of literature dealing with the possibilities for applying augmented reality (AR) in marketing and the impact of AR on marketing in the era of digital transformation of business. Though attractive, this topic is still insufficiently explored. Methodology: The paper uses a bibliometric method - citation and co-citation analysis in the Web of Science and Scopus citation databases. Data analysis was performed using the VOSviewer software tool for information construction, analysis and visualization. Results: The conducted research revealed that there is an increasing trend in the number of research papers dealing with the AR and marketing topics. The specific topics dealt with in the papers are primarily related to the impact of AR on business, creating customer loyalty, sales increase and other marketing activities. Conclusion: AR is a powerful and influential tool the use of which improves communication with customers and, at the same time, sales strategies and processes. AR is based on immersing customers into a new experience, by showing virtual objects in the users’ real-world environment and creating harmony between the digital and the real-world environment so that the boundaries between them disappear. It is manifested as a form of experiential marketing, since it focuses both on a product and a service, and on the entire experience created for customers.
目的:本文的目的是提供一个概述和分析的文献处理的可能性应用增强现实(AR)在营销和AR对营销的影响,在商业数字化转型的时代。虽然这个话题很有吸引力,但目前还没有得到充分的探讨。方法:本文采用文献计量学方法——在Web of Science和Scopus引文数据库中进行引文和共被引分析。数据分析采用VOSviewer软件工具进行信息构建、分析和可视化。结果:所进行的研究表明,研究论文的数量有增加的趋势,涉及AR和营销主题。论文中处理的具体主题主要与AR对业务的影响,创造客户忠诚度,增加销售和其他营销活动有关。结论:AR是一个强大而有影响力的工具,使用它可以改善与客户的沟通,同时改善销售策略和流程。增强现实的基础是让客户沉浸在一种新的体验中,通过在用户的现实环境中展示虚拟物体,并在数字环境和现实环境之间创造和谐,从而消除它们之间的界限。它表现为体验式营销的一种形式,因为它既关注产品,也关注服务,关注为顾客创造的整个体验。
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引用次数: 0
From canvas to platform 从画布到平台
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.15
Kerstin Bätz, P. Siegfried
Purpose: In this article, the canvas used to simplify business modeling of a platform and its visual depiction are put into the entrepreneurial context, and critically reflected accordingly. Furthermore, it is discussed to what extent the canvas is advantageous, disadvantageous, applicable, not applicable, or even contradictory. Methodology: The analysis is based on theoretical research. Additionally, qualitative interviews with business founders were conducted. Results: The results conclude that the canvas employed to ease the business model sharpening process supplies founders with essential aspects to cover, yet they are part of a large set of factors that play in. Conclusion: The limitations of this study are rooted in the chosen research design based on the conceptual review.
目的:本文将用于简化平台商业建模的画布及其可视化描述放入创业环境中,并相应地进行批判性反思。此外,还讨论了画布在多大程度上是有利的、不利的、适用的、不适用的,甚至是矛盾的。方法论:以理论研究为基础进行分析。此外,对企业创始人进行了定性访谈。结果:结果得出的结论是,用于简化商业模式锐化过程的画布为创始人提供了需要覆盖的基本方面,但它们是发挥作用的大量因素的一部分。结论:本研究的局限性在于基于概念回顾的研究设计选择。
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引用次数: 1
The impact of COVID-19 on liquidity management in small and medium-sized trade businesses 新冠肺炎疫情对中小贸易企业流动性管理的影响
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.3
M. Stanić, Melita Cita, Darija Prša
Purpose: The aim of this paper is to examine empirically the relationship between liquidity management and profitability of Croatian small and medium enterprises in trade and to provide empirical evidence of the effects of liquidity management on the level of profitability during the COVID-19 crisis. Methodology: The analysis began with descriptive statistics, where the authors observed the following variables: ROA, current liquidity, accelerated liquidity, immediate liquidity and employment. The collected data analyzed descriptive statistics and compared the Wilcoxon signed-rank test. The authors made six regression models and performed regression diagnostics for all models. The problem of heteroscedasticity examined the Breusch-Pagan test, the normality of relation errors examined the Jarque-Bera test, while multi-collinearity examined the variance inflation factor (VIF). Results: All six models confirmed a statistically significant and positive impact of liquidity on the level of profitability in both years, which means that the increase in liquidity will result in an increase in the level of profitability of the observed companies. Control variables of company size and trade category did not prove statistically significant. Conclusion: Scientific contribution is the development of a model for the analysis of the impact of liquidity on the profitability for small and medium enterprises in trade. The model is also applicable to similar transition and post-transition economies, especially to those in the region that have similar economic development as it will help economic policy makers and corporate managers understand the importance of the impact of liquidity on profitability levels.
目的:本文的目的是实证研究克罗地亚中小企业在贸易中的流动性管理与盈利能力之间的关系,并提供在2019冠状病毒病危机期间流动性管理对盈利水平的影响的实证证据。方法:分析从描述性统计开始,作者观察到以下变量:总资产收益率,当前流动性,加速流动性,即时流动性和就业。收集的数据进行描述性统计分析,并比较Wilcoxon sign -rank检验。建立了6个回归模型,并对所有模型进行了回归诊断。异方差检验采用Breusch-Pagan检验,关系误差正态性检验采用Jarque-Bera检验,多重共线性检验方差膨胀因子(VIF)。结果:六个模型都证实了流动性对两年内盈利水平的显著正影响,这意味着流动性的增加会导致观察公司盈利水平的提高。公司规模和行业类别的控制变量无统计学意义。结论:科学贡献是建立了一个分析流动性对贸易中小企业盈利能力影响的模型。该模型也适用于类似的转型和转型后经济体,特别是该地区经济发展相似的经济体,因为它将帮助经济决策者和企业管理者了解流动性对盈利水平影响的重要性。
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引用次数: 0
Metaphoric images of the strategic management concept 战略管理概念的隐喻形象
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.2
Fulya Almaz
Purpose: The purpose of this study is to explain how organizational actors create their own reality with their subjective perceptions and interpretations of organizational phenomena. In this context, strategic management, which is fed from many different disciplines, is examined in terms of what it means for its practitioners. In other words, it is questioned how the concept of strategic management is defined in the eyes of organizational actors. Method: A qualitative research method was used to achieve the purpose determined in the study, as well as metaphor analysis, which is one of the qualitative research designs evaluated within the scope of discourse analysis. The data obtained from a total of 40 participants were subjected to content analysis and descriptive analysis. Result: As a result of the obtained data set analysis, it was determined that the participants produced impressive metaphors while defining the concept of strategic management. In addition, it was noted that the participants defined the concept of strategic management with sometimes similar and sometimes almost the same metaphors. Conclusion: According to the analysis results, the dominant images among the managers match the definition of the concept of strategic management. In addition, it has been concluded that the shared reality among organizational actors is regular, clear and understandable, and that the dominant images in the shared reality are strong. Furthermore, 1) this article reveals how the concept of strategic management defined by academics is perceived by practitioners, 2) it was observed that the participants exhibited consensus rather than conflict in their evaluations of the concept of strategic management, and 3) the different metaphors used are considered as proof that the strategic management field has a lively, active and broad intellectual content.
目的:本研究的目的是解释组织行为者如何通过他们对组织现象的主观感知和解释来创造他们自己的现实。在这种背景下,从许多不同的学科中汲取的战略管理,将根据其对实践者的意义进行检查。换句话说,战略管理的概念在组织行为者的眼中是如何定义的,这是一个问题。方法:为了达到本研究确定的目的,采用了定性研究方法,隐喻分析是在语篇分析范围内评价的定性研究设计之一。从40名参与者中获得的数据进行了内容分析和描述性分析。结果:根据获得的数据集分析,确定参与者在定义战略管理概念时产生了令人印象深刻的隐喻。此外,有人指出,与会者用有时相似有时几乎相同的比喻来界定战略管理的概念。结论:根据分析结果,管理者的主导形象与战略管理概念的定义相匹配。此外,研究还发现,组织行为体之间的共享现实是规则的、清晰的、可理解的,共享现实中的主导形象是强大的。此外,1)本文揭示了从业者如何理解学者定义的战略管理概念,2)观察到参与者在评估战略管理概念时表现出共识而不是冲突,3)使用的不同隐喻被认为是战略管理领域具有生动,活跃和广泛的知识内容的证据。
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引用次数: 0
Leader-member exchange and unethical pro-organizational behavior 领导-成员交换和不道德的亲组织行为
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.6
Daimi Koçak
Purpose: In this study, drawing on social learning theory, a moderated mediation model was tested. This model examines organizational identification as the mediator and employee unethical tolerance as the moderator in relationships between leader-member exchange (LMX) and unethical pro-organizational behaviors (UPB). Methodology: The research sample is comprised of 432 full-time employees of a private company operating in the service sector in Turkey. Results: Consistent with the theoretical model, analysis results indicate that organizational identification mediated a positive relationship between LMX and UPB. Furthermore, results supported the moderated mediation model and showed that an indirect effect of LMX on UPB through organizational identification is stronger when EUT is high rather than low. Conclusion: This study contributes to LMX and UBP literature by integrating research on organizational identification and employee unethical tolerance.
目的:本研究利用社会学习理论,对一个有调节的中介模型进行检验。本模型考察了领导-成员交换(LMX)与非道德亲组织行为(UPB)之间组织认同的中介作用和员工非道德容忍的调节作用。方法:研究样本是由432名全职员工的私营公司在土耳其的服务部门经营。结果:与理论模型一致,分析结果表明组织认同在LMX和UPB之间起着正相关的中介作用。此外,研究结果支持了有调节的中介模型,并表明当EUT高而不是低时,LMX通过组织认同对UPB的间接影响更强。结论:本研究整合了组织认同和员工不道德容忍的研究,为LMX和UBP文献做出了贡献。
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引用次数: 1
Empirical assessment of tourism-generated employment 旅游创造就业的实证评估
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.13
Ivan Kožić, N. Ivandić, Ivan Sever
Purpose: This paper aims to examine the important concepts and challenges emerging from an assessment of the employment generated by tourism activity. Methodology: Standard methodology for the compilation of the tourism satellite account is used. The case study is Croatia, a small European country whose economy is immensely driven by tourism, thereby representing a particularly suitable research example. Results: The paper reports and discusses all practical issues related to the process of assessment and measurement of tourism-generated employment in a small tourism-driven economy. Conclusion: The assessment of tourism-generated employment is far from being analyzed and documented as thoroughly as the assessment of tourism-generated GDP. A common impression is that researchers have hitherto been too busy measuring tourism-generated GDP, thereby paying insufficient attention to the most important manifestation of GDP creation - employment. Therefore, this paper aims to fill, at least partially, this huge gap in the current literature.
目的:本文旨在研究旅游活动产生的就业评估中出现的重要概念和挑战。方法:采用编制旅游卫星帐户的标准方法。案例研究是克罗地亚,一个欧洲小国,其经济很大程度上是由旅游业推动的,因此代表了一个特别合适的研究例子。结果:本文报告并讨论了与小型旅游驱动型经济中旅游就业评估和测量过程相关的所有实际问题。结论:旅游业创造就业的评估远没有像旅游业创造GDP的评估那样得到彻底的分析和记录。一个普遍的印象是,迄今为止,研究人员一直忙于衡量旅游业创造的GDP,从而对GDP创造的最重要表现形式——就业——关注不足。因此,本文旨在填补,至少部分地,这一巨大的空白在目前的文献。
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引用次数: 1
The role of the University of Prishtina in knowledge creation and transfer 普里什蒂纳大学在知识创造和转移中的作用
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.14
Zef Dedaj
Purpose: This case study aims to analyse the role of the university in knowledge creation and transfer to the industry. Methodology: Knowledge creation is analysed in terms of research activities, while knowledge transfer focuses on the abilities and motivation of university staff in transferring the science outcome to the industry. The general problems of the lack of data on innovation activities in Kosovo are evident; therefore, this research uses a qualitative research technique. Data were collected based on a qualitative guide interview, combining and analysing 15 semi-structured interviews. Results: The findings show that part of the achievements is evident, but part of them is questionable in many aspects, e.g., there is a visible asymmetry between knowledge creation and knowledge transfer. By comparison, teaching has improved significantly over the last decade, while critical thinking is not yet at a satisfactory level. Conclusion: Indeed, much progress and many challenges could be identified over the half-century. The university’s efforts are debatable in terms of knowledge creation, and no sign motivates university staff to publish in high-ranking international journals and contribute to research activities. However, the university is continuously improving its collaboration with international donors, e.g., the European Union remains the main partner.
目的:本案例旨在分析大学在知识创造和向产业转移中的作用。方法:从研究活动的角度分析知识创造,而知识转移则侧重于大学员工将科学成果转移到行业的能力和动机。缺乏关于科索沃创新活动的数据这一普遍问题是显而易见的;因此,本研究采用定性研究方法。数据收集基于定性指导访谈,结合分析15个半结构化访谈。结果:研究结果表明,部分成果是明显的,但部分成果在许多方面存在问题,如知识创造与知识转移之间存在明显的不对称。相比之下,在过去的十年里,教学有了显著的改善,而批判性思维还没有达到令人满意的水平。结论:事实上,半个世纪以来我们取得了许多进步,也面临许多挑战。就知识创造而言,大学的努力值得商榷,没有迹象表明大学员工会在高级国际期刊上发表文章并为研究活动做出贡献。然而,该大学正在不断改善其与国际捐助者的合作,例如,欧洲联盟仍然是主要伙伴。
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引用次数: 0
The effect of trust on mobile banking usage 信任对手机银行使用的影响
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.1
Ahmet Kamil Kabakuş, Hasan Küçükoğlu
Purpose: This study primarily examines the mediating effect of perceived usefulness and perceived ease of use on the relationship between trust and mobile banking use. Methodology: For this purpose, university students studying at different levels at a state university in Turkey were chosen as the research population and the data were collected through a field study using a convenience sampling method and a face-to-face survey technique. SEM data analysis was conducted by using SPSS v20 and AMOS v20. Results: The findings revealed a direct and positive relationship between the trust factor and mobile banking platform usage, and that the factors of perceived usefulness and perceived ease of use have a partial mediating effect in this relationship. Conclusion: As a result, it is predicted that many different factors affect user preferences in the use of mobile banking platforms, these factors directly or indirectly affect compliance, adoption, and use, and it is necessary to focus more on these factors for the future of banking with the effect of digitalization.
目的:本研究主要考察感知有用性和感知易用性在信任与手机银行使用关系中的中介作用。方法:为此,选择土耳其一所州立大学不同层次的大学生作为研究人群,采用方便抽样法和面对面调查技术,通过实地研究收集数据。SEM数据分析采用SPSS v20和AMOS v20进行。结果:信任因素与手机银行平台使用之间存在直接的正相关关系,感知有用性和感知易用性因素在此关系中起部分中介作用。综上所述,我们预测有许多不同的因素影响着用户对手机银行平台的使用偏好,这些因素直接或间接地影响着合规性、采用和使用,未来银行业在数字化的影响下,有必要更多地关注这些因素。
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引用次数: 4
Challenges of supply chain visibility in distribution logistics 配送物流中供应链可视性的挑战
IF 0.4 Pub Date : 2022-01-01 DOI: 10.51680/ev.35.2.16
Stephan L. K. Freichel, Pia Rütten, Johannes K. Wörtge
Purpose: Complex supply chains characterise today's economic life, which is determined by uncertainties and risks. Managing those successfully requires the development of resilient and flexible structures and processes based on information transparency, which enables better decision-making, especially in times of global crises. In this context, supply chain visibility (SCV) is defined as the stakeholders' capability to have access to accurate and timely information about the flow of goods. Although the importance of SCV has been discussed in scientific literature and practice, challenges still inhibit improved SCV, particularly in distribution logistics. These have been scarcely investigated. The purpose of this study is to identify the challenges of SCV in distribution logistics and to provide implications to address them. Methodology: A qualitative content analysis (QCA) spanning 26 scientific articles was used. Results: We found evidence of challenges inhibiting SCV in distribution logistics within the three aggregated dimensions of inappropriate processes & technologies and information systems, lack of communication & trust, and insufficient monitoring & decision-making metrics. The findings show that trust can be seen as both a challenge and a prerequisite. Despite the possibilities of digitalisation, there exist trade-offs between manual processes and new technology implementation. Decision-making can be based on individual experiences, and monitoring can be difficult due to undefined metrics. Conclusion: Practitioners may use the findings to better identify and address the challenges of SCV in distribution logistics. Further studies could extend the findings through empirical studies, which would allow practitioners to assess their level of SCV and derive initial solutions.
目的:复杂的供应链是当今经济生活的特征,这是由不确定性和风险决定的。成功地管理这些需要在信息透明的基础上发展有弹性和灵活的结构和进程,从而能够更好地决策,特别是在全球危机时期。在这种情况下,供应链可见性(SCV)被定义为利益相关者获得准确和及时的货物流动信息的能力。尽管科学文献和实践已经讨论了供应链价值的重要性,但挑战仍然阻碍了供应链价值的改进,特别是在配送物流方面。这些几乎没有被调查过。本研究的目的是确定SCV在配送物流中的挑战,并提供解决这些挑战的建议。方法:采用26篇科学论文的定性内容分析(QCA)。结果:我们发现,在流程、技术和信息系统不当、缺乏沟通和信任、监控和决策指标不足的三个总体维度中,存在阻碍配送物流中SCV的挑战。研究结果表明,信任既可以被视为挑战,也可以被视为先决条件。尽管有数字化的可能性,但手工流程和新技术实施之间存在权衡。决策可以基于个人经验,由于未定义的度量标准,监控可能很困难。结论:从业者可以使用这些发现来更好地识别和解决SCV在分销物流中的挑战。进一步的研究可以通过实证研究来扩展这些发现,这将允许从业者评估他们的SCV水平并得出初步的解决方案。
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引用次数: 0
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Ekonomski Vjesnik
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