Kumarashvari Subramaniam, Walton Wider, Asokan Vasudevan, Nasreen Khan, Amrita Kohli
This study aims to assess the relationship between service value (SV), interactive value (IV), customer experience (CX), customer engagement (CE), and customer loyalty (CL) in the context of social media (SM) for domestic retail bank customers in Malaysia. The value-attitude-behavior model was used as the theoretical framework. To test this hypothesis, a partial least square structural equation model was used to analyze data from 181 active customers of domestic retail banks’ SM platforms. The results of the analysis indicate that CX and CE have a direct effect on CL. The study also found that CX and CE mediate the relationship between IV and CL, as well as SV and CL. The results highlight the importance of using SM platforms for value creation beyond just social interaction and the significance of IV, CX, and CE in digital platforms. Results also suggest that additional resources should be allocated to manage activities on these platforms to ensure that bank personnel can effectively design their SM strategies.
{"title":"Transitions of value creation from traditional media to social media architecture","authors":"Kumarashvari Subramaniam, Walton Wider, Asokan Vasudevan, Nasreen Khan, Amrita Kohli","doi":"10.30935/ojcmt/13775","DOIUrl":"https://doi.org/10.30935/ojcmt/13775","url":null,"abstract":"This study aims to assess the relationship between service value (SV), interactive value (IV), customer experience (CX), customer engagement (CE), and customer loyalty (CL) in the context of social media (SM) for domestic retail bank customers in Malaysia. The value-attitude-behavior model was used as the theoretical framework. To test this hypothesis, a partial least square structural equation model was used to analyze data from 181 active customers of domestic retail banks’ SM platforms. The results of the analysis indicate that CX and CE have a direct effect on CL. The study also found that CX and CE mediate the relationship between IV and CL, as well as SV and CL. The results highlight the importance of using SM platforms for value creation beyond just social interaction and the significance of IV, CX, and CE in digital platforms. Results also suggest that additional resources should be allocated to manage activities on these platforms to ensure that bank personnel can effectively design their SM strategies.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136012727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the intricate domain of software systems verification, dynamically model checking multifaceted system characteristics remains paramount, yet challenging. This research proposes the advanced observe-based statistical model-checking (OSM) framework, devised to craft executable formal models directly from foundational system code. Leveraging model checking predicates, the framework melds seamlessly with aspect-oriented programming paradigms, yielding a potent method for the analytical verification of varied behavioral attributes. Exploiting the transformative capacity of OSM framework, primary system code undergoes a systematic metamorphosis into multifaceted analysis constructs. This not only simplifies the model verification process but also orchestrates feature interactions using an innovative observing join point abstraction mechanism. Within this framework, components encompassing parsing, formal verification, computational analytics, and rigorous validation are intrinsically interwoven. Marrying the principles of model checking with aspect-oriented (AO) modularization, OSM framework stands as a paragon, proficiently scrutinizing and affirming system specifications. This ensures the unyielding performance of electronic health record systems amidst shifting preconditions. OSM framework offers runtime verification of both object-oriented and AO deployments, positioning itself as an indispensable open-source resource, poised to automate the enhancement of system performance and scalability.
{"title":"OSM: Leveraging model checking for observing dynamic behaviors in aspect-oriented applications","authors":"Anas Mohammad Ramadan AlSobeh","doi":"10.30935/ojcmt/13771","DOIUrl":"https://doi.org/10.30935/ojcmt/13771","url":null,"abstract":"In the intricate domain of software systems verification, dynamically model checking multifaceted system characteristics remains paramount, yet challenging. This research proposes the advanced observe-based statistical model-checking (OSM) framework, devised to craft executable formal models directly from foundational system code. Leveraging model checking predicates, the framework melds seamlessly with aspect-oriented programming paradigms, yielding a potent method for the analytical verification of varied behavioral attributes. Exploiting the transformative capacity of OSM framework, primary system code undergoes a systematic metamorphosis into multifaceted analysis constructs. This not only simplifies the model verification process but also orchestrates feature interactions using an innovative observing join point abstraction mechanism. Within this framework, components encompassing parsing, formal verification, computational analytics, and rigorous validation are intrinsically interwoven. Marrying the principles of model checking with aspect-oriented (AO) modularization, OSM framework stands as a paragon, proficiently scrutinizing and affirming system specifications. This ensures the unyielding performance of electronic health record systems amidst shifting preconditions. OSM framework offers runtime verification of both object-oriented and AO deployments, positioning itself as an indispensable open-source resource, poised to automate the enhancement of system performance and scalability.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"219 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136293586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gamification in the 21st century academic English grammar instruction is popular, but the lack of comparative studies on its effectiveness in online courses limits its scalability. This study aimed to address this problem by examining students’ experiences and outcomes in gamified grammar learning versus non-gamified learning in a fully synchronous online English course. The 12-week course involved 80 A1-A2 English learners, split into experimental (gamified) and control (non-gamified) groups. Data were collected through surveys, learning outcomes, and written reflections using a two-group design and the sequential explanatory research method. Quantitative data were analyzed using descriptive statistics, independent t-tests, and bivariate correlations, while qualitative data underwent thematic analysis. The results indicate that gamified grammar instruction improved students’ experiences, motivation, enjoyment, and engagement while reducing anxiety. Gamification also led to better learning outcomes compared to traditional methods. However, there was a gap between perceived experiences and actual outcomes, emphasizing the need for caution in interpreting emotions as achievement indicators. Some obstacles, including technical issues, comprehension difficulties, and time constraints, were observed. The study recommends policies to facilitate the integration of gamification into the curriculum.
{"title":"Gamified grammar learning in online English courses in Thai higher education","authors":"Budi Waluyo, Sirikhun Phanrangsee, Wararat Whanchit","doi":"10.30935/ojcmt/13752","DOIUrl":"https://doi.org/10.30935/ojcmt/13752","url":null,"abstract":"Gamification in the 21<sup>st</sup> century academic English grammar instruction is popular, but the lack of comparative studies on its effectiveness in online courses limits its scalability. This study aimed to address this problem by examining students’ experiences and outcomes in gamified grammar learning versus non-gamified learning in a fully synchronous online English course. The 12-week course involved 80 A1-A2 English learners, split into experimental (gamified) and control (non-gamified) groups. Data were collected through surveys, learning outcomes, and written reflections using a two-group design and the sequential explanatory research method. Quantitative data were analyzed using descriptive statistics, independent t-tests, and bivariate correlations, while qualitative data underwent thematic analysis. The results indicate that gamified grammar instruction improved students’ experiences, motivation, enjoyment, and engagement while reducing anxiety. Gamification also led to better learning outcomes compared to traditional methods. However, there was a gap between perceived experiences and actual outcomes, emphasizing the need for caution in interpreting emotions as achievement indicators. Some obstacles, including technical issues, comprehension difficulties, and time constraints, were observed. The study recommends policies to facilitate the integration of gamification into the curriculum.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"304 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135830065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Alfia M. Ishmuradova, M. Svintsova, Nataliia A. Kondakchian, N. Zaitseva, N. Sokolova, E. R. Khairullina
Science communication has recently gained importance in many countries worldwide. This study conducted a bibliometric analysis to evaluate the scientific output of science communication in STEM education in the SCOPUS database for 2000-2022. For this purpose, the published studies on science communication were analyzed bibliometrically, and the trend of the last 22 years was shown. The database SCOPUS was used for data collection. The studies were analyzed under the following subheadings: Number of publications per year, type of publications, the language of publications, citation analysis, country collaborations, common citation networks, and conceptual trends. The results showed that the number of articles increased between 2019 and 2022. The United States and the United Kingdom had the most publications. The results also showed that the countries with the most collaboration in co-authored studies were Germany, the United States, Finland, Australia, and the Netherlands. Most published authors were mainly from the United States and Australia. The results of peer-reviewed journals demonstrated that the highest bibliographic link strengths included the International Journal of Science Education-Part B, Journal of Research in Science Teaching, Science Communication, Public Understanding of Science, and Journal of Science Communication. In addition, the most frequently used keywords were science communication, science education, education, human, communication, public understanding of science, and stem. Educational implications are drawn in the conclusion.
{"title":"A bibliometric overview of science communication research in STEM education","authors":"Alfia M. Ishmuradova, M. Svintsova, Nataliia A. Kondakchian, N. Zaitseva, N. Sokolova, E. R. Khairullina","doi":"10.30935/ojcmt/13415","DOIUrl":"https://doi.org/10.30935/ojcmt/13415","url":null,"abstract":"Science communication has recently gained importance in many countries worldwide. This study conducted a bibliometric analysis to evaluate the scientific output of science communication in STEM education in the SCOPUS database for 2000-2022. For this purpose, the published studies on science communication were analyzed bibliometrically, and the trend of the last 22 years was shown. The database SCOPUS was used for data collection. The studies were analyzed under the following subheadings: Number of publications per year, type of publications, the language of publications, citation analysis, country collaborations, common citation networks, and conceptual trends. The results showed that the number of articles increased between 2019 and 2022. The United States and the United Kingdom had the most publications. The results also showed that the countries with the most collaboration in co-authored studies were Germany, the United States, Finland, Australia, and the Netherlands. Most published authors were mainly from the United States and Australia. The results of peer-reviewed journals demonstrated that the highest bibliographic link strengths included the International Journal of Science Education-Part B, Journal of Research in Science Teaching, Science Communication, Public Understanding of Science, and Journal of Science Communication. In addition, the most frequently used keywords were science communication, science education, education, human, communication, public understanding of science, and stem. Educational implications are drawn in the conclusion.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49521290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As the global influence of artificial intelligence (AI) in our daily lives and the looming advent of artificial general intelligence (AGI) become increasingly apparent, the need for a sophisticated interpretive framework intensifies. This paper introduces ‘AIsmosis’–a term that captures AI’s gradual, nuanced integration into society, and akin to the biological process of osmosis. AI’s integration dynamics are examined through the lens of three pivotal theories: social construction of technology, technological determinism, and diffusion of innovations. These theories collectively elucidate the sociocultural influences on AI, the potential repercussions of unchecked technological growth, and the factors driving the adoption of novel technologies. Building upon these explorations, the ‘controlled AIsmosis’ conceptual framework emerges, emphasizing ethically conscious development, active stakeholder communication, and democratic dialogue in the context of AI technology adoption. Rooted in communicative action theory, this framework illuminates AI’s transformative impact on society. It calls for a comprehensive evaluation of systems that steer AI diffusion and their potential impacts, acknowledging the pervasive influence of AI and transcending traditional disciplinary boundaries. This work underscores the need for a multidisciplinary and interdisciplinary approach in investigating the complex AI-society interplay and understanding the ethical and societal consequences of AIsmosis.
{"title":"AIsmosis and the pas de deux of human-AI interaction: Exploring the communicative dance between society and artificial intelligence","authors":"Ayse Asli Bozdag","doi":"10.30935/ojcmt/13414","DOIUrl":"https://doi.org/10.30935/ojcmt/13414","url":null,"abstract":"As the global influence of artificial intelligence (AI) in our daily lives and the looming advent of artificial general intelligence (AGI) become increasingly apparent, the need for a sophisticated interpretive framework intensifies. This paper introduces ‘AIsmosis’–a term that captures AI’s gradual, nuanced integration into society, and akin to the biological process of osmosis. AI’s integration dynamics are examined through the lens of three pivotal theories: social construction of technology, technological determinism, and diffusion of innovations. These theories collectively elucidate the sociocultural influences on AI, the potential repercussions of unchecked technological growth, and the factors driving the adoption of novel technologies. Building upon these explorations, the ‘controlled AIsmosis’ conceptual framework emerges, emphasizing ethically conscious development, active stakeholder communication, and democratic dialogue in the context of AI technology adoption. Rooted in communicative action theory, this framework illuminates AI’s transformative impact on society. It calls for a comprehensive evaluation of systems that steer AI diffusion and their potential impacts, acknowledging the pervasive influence of AI and transcending traditional disciplinary boundaries. This work underscores the need for a multidisciplinary and interdisciplinary approach in investigating the complex AI-society interplay and understanding the ethical and societal consequences of AIsmosis.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49602887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Philipp T. Schneider, Vincent Buskens, Arnout van de Rijt
One of the most popular techniques of persuasion in online marketing is social proof, also referred to as social validation. It takes advantage of the fact that when other individuals have decided in favor of a particular behavior people are more likely to follow that behavior as it is perceived as more valid. Yet there is a theoretical reason to be skeptical about the effectiveness of this persuasion technique for the encouragement of more costly investment decisions taken under high uncertainty. This study investigated the effectiveness of social proof in influencing consumer responses to calls for action on a bank’s sustainable home improvement website. A first field experiment investigated whether participants engaged more with a webpage that provided a personalized testimonial or informed users that thousands of other clients had used the bank’s sustainable home improvement services. A second field experiment encouraged clients to use the bank’s services to obtain solar panels and we again investigated whether clients engaged more with a webpage that provided a personalized testimonial rather than without such a testimonial. Clients were directed to these webpages through a newsletter that is distributed to half a million clients of the bank. Overall, our evidence suggests that messages of social proof are ineffective at urging customers to consider larger pro-environmental household investments, let alone making those investments.
{"title":"Social proof is ineffective at spurring costly pro-environmental household investments","authors":"Philipp T. Schneider, Vincent Buskens, Arnout van de Rijt","doi":"10.30935/ojcmt/13655","DOIUrl":"https://doi.org/10.30935/ojcmt/13655","url":null,"abstract":"One of the most popular techniques of persuasion in online marketing is social proof, also referred to as social validation. It takes advantage of the fact that when other individuals have decided in favor of a particular behavior people are more likely to follow that behavior as it is perceived as more valid. Yet there is a theoretical reason to be skeptical about the effectiveness of this persuasion technique for the encouragement of more costly investment decisions taken under high uncertainty. This study investigated the effectiveness of social proof in influencing consumer responses to calls for action on a bank’s sustainable home improvement website. A first field experiment investigated whether participants engaged more with a webpage that provided a personalized testimonial or informed users that thousands of other clients had used the bank’s sustainable home improvement services. A second field experiment encouraged clients to use the bank’s services to obtain solar panels and we again investigated whether clients engaged more with a webpage that provided a personalized testimonial rather than without such a testimonial. Clients were directed to these webpages through a newsletter that is distributed to half a million clients of the bank. Overall, our evidence suggests that messages of social proof are ineffective at urging customers to consider larger pro-environmental household investments, let alone making those investments.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although technology advancements have increased the availability of screens everywhere, making it possible to watch AV products anytime, the deaf-and-hard-of-hearing (DHH) accessibility to these materials in the Arab world is still poor. Only a few Arabic movies with this feature are available via Netflix. In this study, the subtitles for the deaf and hard of hearing (SDH) in The Blue Elephant 2 movie are analyzed. This study qualitatively examines the type of information covered in the subtitles of the investigated Arabic movie for Arab viewers with hearing impairment. It also quantitatively investigates the reactions of people with hearing impairment to the technical aspects of the subtitles using a structured questionnaire, which consisted of five open-ended questions. The qualitative analysis revealed two main types of information, namely, para-linguistic/extra-linguistic and linguistic. The para-linguistic/extra-linguistic aspect includes information about music, speakers, vocal non-linguistic features, and non-verbal signs. The linguistic aspect is related to the code-switching between languages where the speaker may use some languages other than Arabic. The quantitative analysis showed that the participants reacted positively to the technical aspects of the subtitles, including the length and synchrony. They stated that they had enough time to read and process the information included in the subtitles. The paralinguistic information was reflected in the subtitles and helped them better understand the movie. The sample attitude towards SDH was good and positive, and they like to watch more Arabic movies with this feature in the future. This study concludes that more attention to DHH people in terms of accessibility to audiovisual content should be paid. This will likely improve their linguistic and cultural skills and help them integrate more with the surrounding community. The study’s findings have substantial implications for enhancing DHH individuals’ access to audiovisual content in Jordan and the wider Arab region. The study emphasizes the need to deliver high-quality SDH that incorporates both linguistic and paralinguistic information to DHH viewers in order to improve their viewing experience.
{"title":"Subtitling for people with hearing impairments in the Arab world context: The case of the Blue Elephant 2 movie","authors":"Nadine AlBkowr, Ahmad S. Haider","doi":"10.30935/ojcmt/13602","DOIUrl":"https://doi.org/10.30935/ojcmt/13602","url":null,"abstract":"Although technology advancements have increased the availability of screens everywhere, making it possible to watch AV products anytime, the deaf-and-hard-of-hearing (DHH) accessibility to these materials in the Arab world is still poor. Only a few Arabic movies with this feature are available via Netflix. In this study, the subtitles for the deaf and hard of hearing (SDH) in The Blue Elephant 2 movie are analyzed. This study qualitatively examines the type of information covered in the subtitles of the investigated Arabic movie for Arab viewers with hearing impairment. It also quantitatively investigates the reactions of people with hearing impairment to the technical aspects of the subtitles using a structured questionnaire, which consisted of five open-ended questions. The qualitative analysis revealed two main types of information, namely, para-linguistic/extra-linguistic and linguistic. The para-linguistic/extra-linguistic aspect includes information about music, speakers, vocal non-linguistic features, and non-verbal signs. The linguistic aspect is related to the code-switching between languages where the speaker may use some languages other than Arabic. The quantitative analysis showed that the participants reacted positively to the technical aspects of the subtitles, including the length and synchrony. They stated that they had enough time to read and process the information included in the subtitles. The paralinguistic information was reflected in the subtitles and helped them better understand the movie. The sample attitude towards SDH was good and positive, and they like to watch more Arabic movies with this feature in the future. This study concludes that more attention to DHH people in terms of accessibility to audiovisual content should be paid. This will likely improve their linguistic and cultural skills and help them integrate more with the surrounding community. The study’s findings have substantial implications for enhancing DHH individuals’ access to audiovisual content in Jordan and the wider Arab region. The study emphasizes the need to deliver high-quality SDH that incorporates both linguistic and paralinguistic information to DHH viewers in order to improve their viewing experience.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47058722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
C. Fernández-Rodríguez, Luis M. Romero-Rodríguez, Belén Puebla-Martínez
The current audiovisual landscape via streaming is characterized by images loaded with aesthetics and violence. Therefore, the main objective of this study is to decipher the audience’s feelings about the violent and dystopian plots that saturate the current panorama of audiovisual entertainment through a survey aimed at millennials and centennials in Spain and Mexico, who are the viewers who consume the most streaming platforms of the two countries. The results show that viewers do not feel that these series, contrary to what it might seem, cause them sadness or low spirits, and, likewise, these viewers consume these products without having a specific idea of whether the audiovisual should show cruelty, historical accuracy or the vicissitudes of the world. In conclusion, this research provides a current map of the feelings of the OTT audience about the shocking, bloody, and visceral images that are so present in the routine of young audiences.
{"title":"Audiovisual in the streaming era: Millennials’ and centennials’ perspectives on cruelty and historical truthfulness","authors":"C. Fernández-Rodríguez, Luis M. Romero-Rodríguez, Belén Puebla-Martínez","doi":"10.30935/ojcmt/13645","DOIUrl":"https://doi.org/10.30935/ojcmt/13645","url":null,"abstract":"The current audiovisual landscape via streaming is characterized by images loaded with aesthetics and violence. Therefore, the main objective of this study is to decipher the audience’s feelings about the violent and dystopian plots that saturate the current panorama of audiovisual entertainment through a survey aimed at millennials and centennials in Spain and Mexico, who are the viewers who consume the most streaming platforms of the two countries. The results show that viewers do not feel that these series, contrary to what it might seem, cause them sadness or low spirits, and, likewise, these viewers consume these products without having a specific idea of whether the audiovisual should show cruelty, historical accuracy or the vicissitudes of the world. In conclusion, this research provides a current map of the feelings of the OTT audience about the shocking, bloody, and visceral images that are so present in the routine of young audiences.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44000836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nailya R. Salikhova, Olga V. Grigoryeva, G. Semenova-Poliakh, A. Salikhova, O. V. Smirnikova, Svetlana M. Sopun
Communication skills, such as listening, open-mindedness, empathy, and confidence, are essential for personal and professional development and play a significant role in many disciplines, including education, health, and business. Social media, a widely used communication channel, has revolutionized how people interact, and its effects on education and overall social development are significant. The purpose of this study was to determine the level of communication skills possessed by university students and to determine whether these levels are affected by the social media applications that the students use. In this study, there were 407 participants in the sample, with 55.8% (227) female and 44.2% (180) male. Communication skills scale was used to assess the students’ communication skills. Exploratory statistics (mean and standard deviation) were used to determine the participants’ communication skill levels. Bayesian statistics were used to determine how well the data supported the differentiation of communication skill levels based on independent variables. The study revealed that most college students possessed moderate communication skills and disclosed disparities between academic departments, underscoring the need to assess curricula and teaching methods. It also suggested that most social media platforms have little effect on communication skills, with some gender differences observed, emphasizing the significance of addressing these differences to enhance the development of communication skills.
{"title":"Communication tools and social media usage: Assessing self-perceived communication competence","authors":"Nailya R. Salikhova, Olga V. Grigoryeva, G. Semenova-Poliakh, A. Salikhova, O. V. Smirnikova, Svetlana M. Sopun","doi":"10.30935/ojcmt/13453","DOIUrl":"https://doi.org/10.30935/ojcmt/13453","url":null,"abstract":"Communication skills, such as listening, open-mindedness, empathy, and confidence, are essential for personal and professional development and play a significant role in many disciplines, including education, health, and business. Social media, a widely used communication channel, has revolutionized how people interact, and its effects on education and overall social development are significant. The purpose of this study was to determine the level of communication skills possessed by university students and to determine whether these levels are affected by the social media applications that the students use. In this study, there were 407 participants in the sample, with 55.8% (227) female and 44.2% (180) male. Communication skills scale was used to assess the students’ communication skills. Exploratory statistics (mean and standard deviation) were used to determine the participants’ communication skill levels. Bayesian statistics were used to determine how well the data supported the differentiation of communication skill levels based on independent variables. The study revealed that most college students possessed moderate communication skills and disclosed disparities between academic departments, underscoring the need to assess curricula and teaching methods. It also suggested that most social media platforms have little effect on communication skills, with some gender differences observed, emphasizing the significance of addressing these differences to enhance the development of communication skills.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42742590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Through the lens of the emotional contagion theory, it is argued in this paper that retail banks’ brand communication strategies must enhance customers’ financial well-being in a bid to foster more engagement and create more trust. Financial well-being is even more important when customers experience hard economic times, as was the case during the period under review. To engage emotionally with customers in a digital environment devoid of real interaction, retail banks must be more aware of their emotional tone on social media by implementing a brand communication strategy that is more empathetic. Adopting an inductive qualitative research approach, this study assessed the emotional tone most evident in the Twitter corpora of seven South African retail banks’ social media brand communication during a pandemic, from a financial content marketing perspective. These banks were selected because they supply banking services to the general public, as opposed to corporations or other banks. In doing so, several data analysis tools were used to understand the context and the emotional tone characteristics embedded in the corpus, namely linguistic inquiry and word count, NVivo, and the social media analytics tool, Mention. While the retail banks’ financial content marketing initiatives focused on educating consumers about the banks’ products and services and how these may assist them to accomplish their financial objectives, the banks did so with an empathic approach and a positive emotional tone. This study contributes to the literature by highlighting the need for financial brands, particularly retail banks, to focus on a positive emotional tone in their social media brand communication strategies to enhance customers’ financial well-being, especially in developing countries. The findings also accentuate importance of understanding emotional contagion for effective financial content marketing.
{"title":"Emotional brand communication on social media to foster financial well-being","authors":"Charmaine du Plessis","doi":"10.30935/ojcmt/13452","DOIUrl":"https://doi.org/10.30935/ojcmt/13452","url":null,"abstract":"Through the lens of the emotional contagion theory, it is argued in this paper that retail banks’ brand communication strategies must enhance customers’ financial well-being in a bid to foster more engagement and create more trust. Financial well-being is even more important when customers experience hard economic times, as was the case during the period under review. To engage emotionally with customers in a digital environment devoid of real interaction, retail banks must be more aware of their emotional tone on social media by implementing a brand communication strategy that is more empathetic. Adopting an inductive qualitative research approach, this study assessed the emotional tone most evident in the Twitter corpora of seven South African retail banks’ social media brand communication during a pandemic, from a financial content marketing perspective. These banks were selected because they supply banking services to the general public, as opposed to corporations or other banks. In doing so, several data analysis tools were used to understand the context and the emotional tone characteristics embedded in the corpus, namely linguistic inquiry and word count, NVivo, and the social media analytics tool, Mention. While the retail banks’ financial content marketing initiatives focused on educating consumers about the banks’ products and services and how these may assist them to accomplish their financial objectives, the banks did so with an empathic approach and a positive emotional tone. This study contributes to the literature by highlighting the need for financial brands, particularly retail banks, to focus on a positive emotional tone in their social media brand communication strategies to enhance customers’ financial well-being, especially in developing countries. The findings also accentuate importance of understanding emotional contagion for effective financial content marketing.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49650207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：