Many research studies defined news pages that connect users with public affairs as social media influencers. This includes opinion leaders, journalists, media personnel, editors, and political experts. In this sense, news consumption on influencers’ Facebook pages can have the same cultivation impact as consuming news on any offline platform, particularly during times of threat. Within this, we aim to reexamine the cultivation theory in the context of social media. Thus, we explore the role of influencers on Facebook in cultivating threat perception among youths during the COVID-19 pandemic. Also, to examine the possible correlation between threat perception and favoring of more restrictive policies on Facebook news coverage. For this, we used the survey method (n=1,309) on youths aged 18-35 years in Egypt, Spain, and the USA. In this respect, our data revealed a significant relationship between news consumption on influencers’ Facebook pages and threat level. The more people consume news on influencers’ Facebook pages, the higher their threat perception is. Our findings also demonstrate that even though the cultivation assumption is valid in the context of Facebook, there are variations from the TV context postulation. Nowadays, people are aware of the effect of their news exposure on shaping their perception yet being aware did not mediate the cultivation effect.
{"title":"Impact of influencers’ Facebook pages in cultivating fear and terror among youths during the COVID-19 pandemic","authors":"Reham Gamal Omar, Andreu Casero-Ripollés","doi":"10.30935/ojcmt/13005","DOIUrl":"https://doi.org/10.30935/ojcmt/13005","url":null,"abstract":"Many research studies defined news pages that connect users with public affairs as social media influencers. This includes opinion leaders, journalists, media personnel, editors, and political experts. In this sense, news consumption on influencers’ Facebook pages can have the same cultivation impact as consuming news on any offline platform, particularly during times of threat. Within this, we aim to reexamine the cultivation theory in the context of social media. Thus, we explore the role of influencers on Facebook in cultivating threat perception among youths during the COVID-19 pandemic. Also, to examine the possible correlation between threat perception and favoring of more restrictive policies on Facebook news coverage. For this, we used the survey method (n=1,309) on youths aged 18-35 years in Egypt, Spain, and the USA. In this respect, our data revealed a significant relationship between news consumption on influencers’ Facebook pages and threat level. The more people consume news on influencers’ Facebook pages, the higher their threat perception is. Our findings also demonstrate that even though the cultivation assumption is valid in the context of Facebook, there are variations from the TV context postulation. Nowadays, people are aware of the effect of their news exposure on shaping their perception yet being aware did not mediate the cultivation effect.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45308808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In order to evaluate the problem of employees using social networking technology for business purposes, the technology acceptance model will be applied. The purpose of the study is to establish the levels of impact exerted by the elements that influence the intentions of individuals working in the university to utilize social media. Employees in the university’s connections between “organizational support,” “colleague support,” “self-efficacy,” “technology capacity,” “perceived usefulness,” “perceived ease of use,” and “behavior intention” are acknowledged as factors in this study. It was possible to get a total of 247 copies that were legitimate. For the purpose of inferential statistics, the partial least squares structural equation modeling method was applied. The data indicate that colleague support and technological capabilities do not have any impact on how easily something may be used or how valuable it is thought to be. On the other hand, organizational support and self-efficacy have a favorable influence on the perceived ease of use, but they have no effect on the perceived effectiveness of the tool. Additionally, while perceived usefulness does not have any influence on behavioral intention, perceived simplicity of use does have a favorable effect on behavioral intention.
{"title":"Using technology acceptance model to discuss factors in university employees’ behavior intention to apply social media","authors":"J. Nasongkhla, C. Shieh","doi":"10.30935/ojcmt/13019","DOIUrl":"https://doi.org/10.30935/ojcmt/13019","url":null,"abstract":"In order to evaluate the problem of employees using social networking technology for business purposes, the technology acceptance model will be applied. The purpose of the study is to establish the levels of impact exerted by the elements that influence the intentions of individuals working in the university to utilize social media. Employees in the university’s connections between “organizational support,” “colleague support,” “self-efficacy,” “technology capacity,” “perceived usefulness,” “perceived ease of use,” and “behavior intention” are acknowledged as factors in this study. It was possible to get a total of 247 copies that were legitimate. For the purpose of inferential statistics, the partial least squares structural equation modeling method was applied. The data indicate that colleague support and technological capabilities do not have any impact on how easily something may be used or how valuable it is thought to be. On the other hand, organizational support and self-efficacy have a favorable influence on the perceived ease of use, but they have no effect on the perceived effectiveness of the tool. Additionally, while perceived usefulness does not have any influence on behavioral intention, perceived simplicity of use does have a favorable effect on behavioral intention.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47942374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Farhina Hameed, I. A. Malik, Noor Ul Hadi, Muhammad Ali Raza
The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly. However, brand awareness alone might not be sufficient to enhance consumers’ purchase intentions in the age of digital communication. Therefore, to paint a more comprehensive picture of this relationship, the paper seeks to address how and when does brand awareness lead to purchase intention in the age of digital communication? Based on the quantitative design, 208 responses conveniently collected were analyzed, and PLS-SEM was employed to examine the hypothesized relationships. The study clarifies empirically the indirect effect of brand awareness, consumer attitude, and purchase intention in the age of digital communication. The study also provides new insights into the moderated-meditation relationship, results indicate that brand awareness in the presence of celebrity endorsement will develop a positive attitude that will positively affect purchase intention. The findings of the study not only contribute to advancing the mediating effect of consumer attitude but also verify the buffering role of celebrity endorsement. In conclusion, companies that use digital communication technologies and take into consideration celebrities who are well-liked by the target market may be able to attract consumers’ attention, shape attitude, and influence them to make a purchase. In the end, both theoretical and practical implications are discussed.
{"title":"Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude","authors":"Farhina Hameed, I. A. Malik, Noor Ul Hadi, Muhammad Ali Raza","doi":"10.30935/ojcmt/12876","DOIUrl":"https://doi.org/10.30935/ojcmt/12876","url":null,"abstract":"The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly. However, brand awareness alone might not be sufficient to enhance consumers’ purchase intentions in the age of digital communication. Therefore, to paint a more comprehensive picture of this relationship, the paper seeks to address how and when does brand awareness lead to purchase intention in the age of digital communication? Based on the quantitative design, 208 responses conveniently collected were analyzed, and PLS-SEM was employed to examine the hypothesized relationships. The study clarifies empirically the indirect effect of brand awareness, consumer attitude, and purchase intention in the age of digital communication. The study also provides new insights into the moderated-meditation relationship, results indicate that brand awareness in the presence of celebrity endorsement will develop a positive attitude that will positively affect purchase intention. The findings of the study not only contribute to advancing the mediating effect of consumer attitude but also verify the buffering role of celebrity endorsement. In conclusion, companies that use digital communication technologies and take into consideration celebrities who are well-liked by the target market may be able to attract consumers’ attention, shape attitude, and influence them to make a purchase. In the end, both theoretical and practical implications are discussed.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44603785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Due to smartphones’ high use and penetration, it has become pertinent to interrogate addiction issues concerning inbuilt user control mechanisms and relative use for academic enhancement among university students. Based on the postulations of the uses and the gratification theory and utilitarian theory of ethics, it has been framed that smartphones are not the key issue but how smartphones are used. The study adopted a survey research design using a questionnaire instrument to collect data from 250 students at a university in Lagos, Nigeria. The findings revealed that smart attachment and addiction are extremely high among the students. However, user controls are not just a matter of default inbuilt ethical control mechanisms, but also deliberately habitual towards academically relevant outcomes. It was also revealed that how one uses smartphones and what one uses smartphones for, are more critical to academic performance than understanding and satisfaction with the inherent inbuilt control mechanism. In essence, good management of smartphone attachment or addiction issues is more of a matter of habit than it is about inherent ethical smartphone controls. The study, therefore, concluded that manufacturers must take active measures to align smartphone ethical inherent controls with emerging artificial intelligence. Such synergy would suffice to orient users toward improvement. Also, active smartphone user philosophy for self-benefitting purposes is vital. In other words, both manufacturers and users of smartphones have a role in smartphone attachment–addiction management–not just ethical inherent control mechanisms.
{"title":"Smartphone addiction avoidance via inherent ethical mechanisms and influence on academic performance","authors":"Stella-Maris Ngozi Okpara","doi":"10.30935/ojcmt/13020","DOIUrl":"https://doi.org/10.30935/ojcmt/13020","url":null,"abstract":"Due to smartphones’ high use and penetration, it has become pertinent to interrogate addiction issues concerning inbuilt user control mechanisms and relative use for academic enhancement among university students. Based on the postulations of the uses and the gratification theory and utilitarian theory of ethics, it has been framed that smartphones are not the key issue but how smartphones are used. The study adopted a survey research design using a questionnaire instrument to collect data from 250 students at a university in Lagos, Nigeria. The findings revealed that smart attachment and addiction are extremely high among the students. However, user controls are not just a matter of default inbuilt ethical control mechanisms, but also deliberately habitual towards academically relevant outcomes. It was also revealed that how one uses smartphones and what one uses smartphones for, are more critical to academic performance than understanding and satisfaction with the inherent inbuilt control mechanism. In essence, good management of smartphone attachment or addiction issues is more of a matter of habit than it is about inherent ethical smartphone controls. The study, therefore, concluded that manufacturers must take active measures to align smartphone ethical inherent controls with emerging artificial intelligence. Such synergy would suffice to orient users toward improvement. Also, active smartphone user philosophy for self-benefitting purposes is vital. In other words, both manufacturers and users of smartphones have a role in smartphone attachment–addiction management–not just ethical inherent control mechanisms.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":"1 1","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41336147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pablo Medina-Aguerrebere, E. Medina, Toni González-Pacanowski
Cancer research institutions resort to social media platforms to reinforce their relations with stakeholders and promote their brand. Nevertheless, they face several challenges: strict legal frameworks, patients’ new demands, and the development health technology. This paper aims to analyze how cancer research institutions manage social media platforms, as well as their corporate websites, for branding purposes. To do that, we conducted a literature review about cancer hospitals’ corporate communication strategies on these platforms; and then, we resorted to 48 indicators to evaluate how the top 100 cancer research institutions in the world managed their corporate websites, as well as their corporate profiles on Facebook, Twitter, and YouTube, for promoting their brand. We concluded that these organizations should use social media platforms to explain their brand architecture, develop a corporate website based on a public health approach, and describe their social engagements in a clearer way. Finally, we recommended three managerial initiatives for these organizations: creating an in-house communication department employing experts in communication and public health, conducting an intellectual reflection about the company’s brand genealogy, and integrating oncologists and nurses in the company’s corporate communication initiatives carried out on social media platforms.
{"title":"Branding cancer research institutions through social media platforms","authors":"Pablo Medina-Aguerrebere, E. Medina, Toni González-Pacanowski","doi":"10.30935/ojcmt/12955","DOIUrl":"https://doi.org/10.30935/ojcmt/12955","url":null,"abstract":"Cancer research institutions resort to social media platforms to reinforce their relations with stakeholders and promote their brand. Nevertheless, they face several challenges: strict legal frameworks, patients’ new demands, and the development health technology. This paper aims to analyze how cancer research institutions manage social media platforms, as well as their corporate websites, for branding purposes. To do that, we conducted a literature review about cancer hospitals’ corporate communication strategies on these platforms; and then, we resorted to 48 indicators to evaluate how the top 100 cancer research institutions in the world managed their corporate websites, as well as their corporate profiles on Facebook, Twitter, and YouTube, for promoting their brand. We concluded that these organizations should use social media platforms to explain their brand architecture, develop a corporate website based on a public health approach, and describe their social engagements in a clearer way. Finally, we recommended three managerial initiatives for these organizations: creating an in-house communication department employing experts in communication and public health, conducting an intellectual reflection about the company’s brand genealogy, and integrating oncologists and nurses in the company’s corporate communication initiatives carried out on social media platforms.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46307504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The widespread use of the Internet and the popularity of mobile devices have greatly changed our communication habits. Due to their popularity, social networking sites (SNS) are at the center of online relationships, including romantic ones. This paper explores the emerging role of SNS on relationship social comparison (RSC) and individual and relational predictors of RSC. The present study used an experimental design to evaluate the role of relational posts of others’ on SNS. Specifically, RSC based on posts by others on SNS were analyzed. In addition, possible other factors that influence the tendency to make RSC, namely relationship satisfaction, investment, quality of alternatives, and adult attachment orientation were examined. The sample of the study consist of 251 participants. 180 (71%) were females and 71 (29%) were males. The sample’s mean age was 28.16 (SD=6.32). According to the results, there was no significant effect of exposure to relational posts on RSC. On the other hand, the results showed that anxious attachment style and investment in romantic relationships positively predicted RSC tendency. On the contrary, relationship satisfaction negatively predicted RSC tendencies. This study provided an important insight for understanding the effects of SNS on RSC in terms of individual and relational factors.
{"title":"Social networking sites and relationship social comparison: Effect of relational and individual factors","authors":"B. Gursoy, Bengi Oner Ozkan","doi":"10.30935/ojcmt/12864","DOIUrl":"https://doi.org/10.30935/ojcmt/12864","url":null,"abstract":"The widespread use of the Internet and the popularity of mobile devices have greatly changed our communication habits. Due to their popularity, social networking sites (SNS) are at the center of online relationships, including romantic ones. This paper explores the emerging role of SNS on relationship social comparison (RSC) and individual and relational predictors of RSC. The present study used an experimental design to evaluate the role of relational posts of others’ on SNS. Specifically, RSC based on posts by others on SNS were analyzed. In addition, possible other factors that influence the tendency to make RSC, namely relationship satisfaction, investment, quality of alternatives, and adult attachment orientation were examined. The sample of the study consist of 251 participants. 180 (71%) were females and 71 (29%) were males. The sample’s mean age was 28.16 (SD=6.32). According to the results, there was no significant effect of exposure to relational posts on RSC. On the other hand, the results showed that anxious attachment style and investment in romantic relationships positively predicted RSC tendency. On the contrary, relationship satisfaction negatively predicted RSC tendencies. This study provided an important insight for understanding the effects of SNS on RSC in terms of individual and relational factors.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42634096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Within weeks COVID-19 compromised months of planning and transformed in-class learning to a distance learning environment to which most students and teachers were not accustomed. This resulted in the circulation of an expectations-performance gap with regards to what could be realistically implemented to further support the learning of Deaf students. This qualitative study aims to determine the reality of using distance learning to teach Deaf students throughout the crises period in Saudi Arabia and attempts to examine the optimal distance learning practices for Deaf students. 30 hearing and Deaf teachers, chosen through a stratified random sample, participated. A developed semi-structured interview was used for data collection. The collected data was analyzed through the application of content analysis. The findings revealed that despite the benefits of distance learning in developing teachers’ technology skills, they encountered numerous obstacles including administrative, technical, teaching, family and personal challenges. Several educational strategies and tools were suggested to help educators facilitate Deaf learning during the crises. The study reveals the required support from the Saudi Ministry of Education to make distance learning accessible for Deaf learners.
{"title":"Shifting to D-learning during crises: Optimal experiences based on Saudi teachers of Deaf students’ viewpoint","authors":"Najwa Abood Salih Basonbul","doi":"10.30935/ojcmt/12861","DOIUrl":"https://doi.org/10.30935/ojcmt/12861","url":null,"abstract":"Within weeks COVID-19 compromised months of planning and transformed in-class learning to a distance learning environment to which most students and teachers were not accustomed. This resulted in the circulation of an expectations-performance gap with regards to what could be realistically implemented to further support the learning of Deaf students. This qualitative study aims to determine the reality of using distance learning to teach Deaf students throughout the crises period in Saudi Arabia and attempts to examine the optimal distance learning practices for Deaf students. 30 hearing and Deaf teachers, chosen through a stratified random sample, participated. A developed semi-structured interview was used for data collection. The collected data was analyzed through the application of content analysis. The findings revealed that despite the benefits of distance learning in developing teachers’ technology skills, they encountered numerous obstacles including administrative, technical, teaching, family and personal challenges. Several educational strategies and tools were suggested to help educators facilitate Deaf learning during the crises. The study reveals the required support from the Saudi Ministry of Education to make distance learning accessible for Deaf learners.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46481472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study adopts a corpus-assisted discourse analysis approach to examine how Jordan’s 2011 Hirak protest movement is represented in Jordanian newspaper opinion articles. It is based on a two-million-word corpus of two Jordanian mainstream newspapers, Al-Rai and Addustour, from 2011 to 2012. The corpus is examined using WordSmith Tools WS7, where frequency, cluster, and concordance analyses were conducted. The main findings revealed five main categories that were recurrent in the investigated corpus. These include the characteristics of the Jordanian Spring, the main features of the Jordanian Hirak, the major causes of the Hirak, Jordanian authorities’ reactions to the Hirak, and Jordanians’ attitudes towards the Hirak. The study concluded that the Jordanian Hirak protest movement is described positively in Jordanian mainstream newspapers. The Jordanian Hirak was described as popular and peaceful. In addition, the Jordanian Spring is depicted as green and distinguished, implying that the Jordanian Spring was prosperous and peaceful. The study recommends that future studies be conducted on the representation of Jordanian Hirak in Arab and international media outlets.
{"title":"A corpus-assisted critical discourse analysis of Jordan’s 2011 protest movement in Jordanian newspapers","authors":"Ronza Abu Rumman, Ahmad S. Haider","doi":"10.30935/ojcmt/12856","DOIUrl":"https://doi.org/10.30935/ojcmt/12856","url":null,"abstract":"This study adopts a corpus-assisted discourse analysis approach to examine how Jordan’s 2011 Hirak protest movement is represented in Jordanian newspaper opinion articles. It is based on a two-million-word corpus of two Jordanian mainstream newspapers, Al-Rai and Addustour, from 2011 to 2012. The corpus is examined using WordSmith Tools WS7, where frequency, cluster, and concordance analyses were conducted. The main findings revealed five main categories that were recurrent in the investigated corpus. These include the characteristics of the Jordanian Spring, the main features of the Jordanian Hirak, the major causes of the Hirak, Jordanian authorities’ reactions to the Hirak, and Jordanians’ attitudes towards the Hirak. The study concluded that the Jordanian Hirak protest movement is described positively in Jordanian mainstream newspapers. The Jordanian Hirak was described as popular and peaceful. In addition, the Jordanian Spring is depicted as green and distinguished, implying that the Jordanian Spring was prosperous and peaceful. The study recommends that future studies be conducted on the representation of Jordanian Hirak in Arab and international media outlets.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49248762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Celia Rangel-Pérez, Maria Botey, Oliver Carrero, Julio Alard
Given the need for greater information technology literacy, as reflected in SDG 4 of the 2030 Agenda, it is necessary to motivate interest in information and communication technologies (ICT) from childhood. The aim of this study is to verify that the use of video games enables the development of an interest in children that favors digital competences related to leisure and education. To this end, the relationships among some of the most used video games by children (Brawl Stars, Roblox, and Fortnite) are analyzed. A sample of 371 children (aged 8 to 12) attending primary school in Spain was taken. Structural equation models were used to analyze the relationships between measurable and latent variables. The results show (i) the mediating role of fun use of ICT in achieving the educational use of ICT effect and (ii) the different levels of ICT use depending on gender.
{"title":"Impact of video games on the strategic use of digital tools for education in primary","authors":"Celia Rangel-Pérez, Maria Botey, Oliver Carrero, Julio Alard","doi":"10.30935/ojcmt/12848","DOIUrl":"https://doi.org/10.30935/ojcmt/12848","url":null,"abstract":"Given the need for greater information technology literacy, as reflected in SDG 4 of the 2030 Agenda, it is necessary to motivate interest in information and communication technologies (ICT) from childhood. The aim of this study is to verify that the use of video games enables the development of an interest in children that favors digital competences related to leisure and education. To this end, the relationships among some of the most used video games by children (Brawl Stars, Roblox, and Fortnite) are analyzed. A sample of 371 children (aged 8 to 12) attending primary school in Spain was taken. Structural equation models were used to analyze the relationships between measurable and latent variables. The results show (i) the mediating role of fun use of ICT in achieving the educational use of ICT effect and (ii) the different levels of ICT use depending on gender.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46560393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Habermas’ (1974) concept of the ‘public sphere’ (öffentlichkeit) enabled the bourgeoisie to participate in the process of discussing social issues and making various decisions which were influential in the formation of the laws regulating social life. Same time, it is an important common educational tool. Although the public sphere refers to citizens expressing their idea in a society, the virtual sphere has rapidly moved on to the Internet environment using social media. Within the coronavirus disease (COVID-19) has spread to many countries and has been causing serious repercussions as a pandemic. The use of digital technologies has increased significantly during the pandemic, and they have helped transform people’s lives. In this context, Discussion of virtual sphere has also gained importance. Codification and personalization types of knowledge strategy will be followed in this study by conceptualizing a framework, which will be designed by understanding the virtual sphere in a society. There is still a literature gap the relationship between public sphere and virtual sphere as well as the lack of understanding for the integration of knowledge strategies (codification and personalization) with virtual sphere 1.0 and 2.0 in the context of tacit and explicit knowledge. The main problematic issue of this study revolves around how two type of knowledge strategies could be used by virtual spheres 1.0 and 2.0. Two propositions which will be expected to contribute to the literature were developed in the study to understand the roles of two types of knowledge strategies in relation to virtual sphere variants regarding the digital society and knowledge society.
{"title":"‘Virtual sphere’ in the framework of knowledge strategy and the function as common educational tool: Knowledge societies in COVID-19 era","authors":"Ayhan Dolunay","doi":"10.30935/ojcmt/12840","DOIUrl":"https://doi.org/10.30935/ojcmt/12840","url":null,"abstract":"Habermas’ (1974) concept of the ‘public sphere’ (öffentlichkeit) enabled the bourgeoisie to participate in the process of discussing social issues and making various decisions which were influential in the formation of the laws regulating social life. Same time, it is an important common educational tool. Although the public sphere refers to citizens expressing their idea in a society, the virtual sphere has rapidly moved on to the Internet environment using social media. Within the coronavirus disease (COVID-19) has spread to many countries and has been causing serious repercussions as a pandemic. The use of digital technologies has increased significantly during the pandemic, and they have helped transform people’s lives. In this context, Discussion of virtual sphere has also gained importance. Codification and personalization types of knowledge strategy will be followed in this study by conceptualizing a framework, which will be designed by understanding the virtual sphere in a society. There is still a literature gap the relationship between public sphere and virtual sphere as well as the lack of understanding for the integration of knowledge strategies (codification and personalization) with virtual sphere 1.0 and 2.0 in the context of tacit and explicit knowledge. The main problematic issue of this study revolves around how two type of knowledge strategies could be used by virtual spheres 1.0 and 2.0. Two propositions which will be expected to contribute to the literature were developed in the study to understand the roles of two types of knowledge strategies in relation to virtual sphere variants regarding the digital society and knowledge society.","PeriodicalId":42941,"journal":{"name":"Online Journal of Communication and Media Technologies","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42667847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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