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The potential of business intelligence tools for expert finding 商业智能工具寻找专家的潜力
IF 0.9 Q4 BUSINESS Pub Date : 2019-11-13 DOI: 10.37380/jisib.v9i2.471
Mehdi Dadkhaha, Mohammad Lagziana, Fariborz Rahim-niaa, Khalil Kimiafar
Finding the right experts for data gathering through interview serves as a key for particular research works. However, most expert finding methods in the literature require great deals of technical knowledge, making them somewhat impracticable for business researchers without deep technical knowledge. Accordingly, there is a need for an expert finding solution for researchers without a deep technical background. As business researchers may have knowledge about business intelligence and its tools, the use of business intelligence tools can be used to solve such issue. The present paper discusses the process of using business intelligence tools to find potential experts for example topics. Subsequently, based on a literature review, criteria are presented for distinguishing different experts. Finally, the analytic hierarchy process is discussed for assigning weights to both selection criteria and potential experts. The audience of this paper is researchers who are familiar with business intelligence tools or would like to learn how to work with them
通过访谈找到合适的专家进行数据收集是特定研究工作的关键。然而,文献中的大多数专家寻找方法都需要大量的技术知识,这使得对于没有深厚技术知识的商业研究人员来说有些不切实际。因此,需要为没有深厚技术背景的研究人员提供一种专家级的解决方案。由于商业研究人员可能了解商业智能及其工具,因此可以使用商业智能工具来解决此类问题。本文讨论了使用商业智能工具寻找潜在专家的过程,例如主题。随后,在文献综述的基础上,提出了区分不同专家的标准。最后,讨论了层次分析法用于为选择标准和潜在专家分配权重。本文的受众是熟悉商业智能工具或希望学习如何使用这些工具的研究人员
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引用次数: 4
Business intelligence using the fuzzy-Kano model 使用fuzzy-Kano模型的商业智能
IF 0.9 Q4 BUSINESS Pub Date : 2019-11-13 DOI: 10.37380/jisib.v9i2.468
Soumaya Lamrharia, Hamid Elghazi, Abdellatif El Faker
Today, understanding customer satisfaction is becoming a difficult and complex task for companies due to the explosive growth of the voice of the customer in online reviews. This has pushed companies to rethink their business strategies and resort to business intelligence techniques in order to help them in analyzing customer requirements and market trends. This paper proposes a decision support framework for dynamically transforming the voice of the customer data into actionable insight. The framework measures the customer satisfaction by extracting key products’ aspects along with customers’ sentiments from online reviews using a text mining technique: the latent Dirichlet allocation approach. We apply the Fuzzy-Kano model to classify the real customer requirements, then, map them dynamically to the SWOT matrix. The proposed approach is extensively tested on an empirical dataset based on several performance metrics including accuracy, precision, recall, and F-score. The reported results showed that latent Dirichlet allocation approach has correctly extracted aspects with 97.4% accuracy and 92.4 % precision.
今天,由于在线评论中客户声音的爆炸式增长,了解客户满意度对公司来说是一项困难而复杂的任务。这促使公司重新考虑他们的业务战略,并求助于商业智能技术,以帮助他们分析客户需求和市场趋势。本文提出了一个决策支持框架,用于将客户数据的声音动态转换为可操作的见解。该框架通过使用文本挖掘技术(潜在狄利克雷分配方法)从在线评论中提取关键产品方面以及客户情感来测量客户满意度。应用Fuzzy-Kano模型对实际客户需求进行分类,并将其动态映射到SWOT矩阵中。该方法在基于几个性能指标的经验数据集上进行了广泛的测试,包括准确性、精密度、召回率和f分数。结果表明,潜在狄利克雷分配方法能够正确提取方面,正确率为97.4%,精密度为92.4%。
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引用次数: 5
A new corpus-based convolutional neural network for big data text analytics 基于语料库的大数据文本分析卷积神经网络
IF 0.9 Q4 BUSINESS Pub Date : 2019-11-13 DOI: 10.37380/jisib.v9i2.469
Wedjdane Nahilia, Kahled Rezega, Okba Kazara
Companies market their services and products on social media platforms with today's easy access to the internet. As result, they receive feedback and reviews from their users directly on their social media sites. Reading every text is time-consuming and resourcedemanding. With access to technology-based solutions, analyzing the sentiment of all these texts gives companies an overview of how positive or negative users are on specific subjects will minimize losses. In this paper, we propose a deep learning approach to perform sentiment analysis on reviews using a convolutional neural network model, because that they have proven remarkable results for text classification. We validate our convolutional neural network model using large-scale data sets: IMDB movie reviews and Reuters data sets with a final accuracy score of ~86% for both data sets.
如今,随着互联网的普及,公司在社交媒体平台上营销其服务和产品。因此,他们直接在社交媒体网站上收到用户的反馈和评论。阅读每一篇文章既费时又耗费资源。通过使用基于技术的解决方案,分析所有这些文本的情绪,可以让公司了解用户对特定主题的积极或消极态度,从而最大限度地减少损失。在本文中,我们提出了一种深度学习方法,使用卷积神经网络模型对评论进行情绪分析,因为它们在文本分类方面已经证明了显著的结果。我们使用大规模数据集验证了我们的卷积神经网络模型:IMDB电影评论和路透社数据集,两个数据集的最终准确率得分均为~86%。
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引用次数: 3
Making sense of the collective intelligence field: A review 理解集体智慧领域:回顾
IF 0.9 Q4 BUSINESS Pub Date : 2019-11-13 DOI: 10.37380/jisib.v9i2.465
Klaus Solberg Søilen
The problem we want to solve is to find out what is new in the collective intelligence literature and how it is to be understood alongside other social science disciplines. The reason it is important is that collective intelligence and problems of collaboration seem familiar in the social sciences but do not necessarily fit into any of the established disciplines. Also, collective intelligence is often associated with the notion of wisdom of crowds, which demands scrutiny. We found that the collective intelligence field is valuable, truly interdisciplinary, and part of a paradigm shift in the social sciences. However, the content is not new, as suggested by the comparison with social intelligence, which is often uncritical and lacking in the data it shows and that the notion of the wisdom of crowds is misleading (RQ1). The study of social systems is still highly relevant for social scientists and scholars of collective intelligence as an alternative methodology to more traditional social science paradigms as found, for example, in the study of business or management (RQ2).
我们想解决的问题是找出集体智慧文献中的新内容,以及如何与其他社会科学学科一起理解它。之所以重要,是因为集体智慧和合作问题在社会科学中似乎很常见,但不一定适合任何既定学科。此外,集体智慧通常与群体智慧的概念联系在一起,这需要仔细审查。我们发现,集体智能领域是有价值的,真正的跨学科领域,也是社会科学范式转变的一部分。然而,正如与社会智力的比较所表明的那样,这些内容并不新鲜,社会智力往往不具批判性,缺乏所显示的数据,而且群体智慧的概念具有误导性(RQ1)。社会系统的研究对于社会科学家和学者来说仍然具有高度的相关性,作为更传统的社会科学范式的替代方法,例如商业或管理研究(RQ2)。
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引用次数: 6
Using open data and Google search data for competitive intelligence analysis 利用开放数据和谷歌搜索数据进行竞争情报分析
IF 0.9 Q4 BUSINESS Pub Date : 2019-11-13 DOI: 10.37380/jisib.v9i2.470
Jan Černýa, Martin Potančoka, Zdeněk Molnára
Open data are information entities that are of significant importance for many institutions, businesses and even citizens as the part of the digital transformation within many fields in our society. The aim of this paper is to provide a competitive environment analysis method using open source intelligence within the pharmaceutical sector and to design the optimal data structure for this purpose. Firstly, we have described the state-of-the-art of open human medicine data within the European Union with a focus on antidepressants and we have chosen the Czech Republic as the primary research territory for demonstrating competitive intelligence analysis. Secondly, we have identified the competitive intelligence and open source intelligence relationship with a new possible contextual analysis method using open human medicine data and Google Search data. Finally, this paper shows the potential of open deep web data within competitive intelligence activities, together with surface web data entities as a lowcost approach with high intelligence value focused on the pharmaceutical market.
开放数据是对许多机构、企业甚至公民具有重要意义的信息实体,是我们社会许多领域数字化转型的一部分。本文的目的是在制药行业中使用开源智能提供一种竞争环境分析方法,并为此设计最佳数据结构。首先,我们描述了欧盟最先进的开放人类医学数据,重点是抗抑郁药,我们选择捷克共和国作为展示竞争情报分析的主要研究领域。其次,我们利用开放的人类医学数据和谷歌搜索数据,用一种新的可能的上下文分析方法确定了竞争情报和开源情报的关系。最后,本文展示了开放式深度网络数据在竞争情报活动中的潜力,以及表面网络数据实体作为一种低成本、高智能价值的方法,专注于制药市场。
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引用次数: 2
Developing new models for intelligence studies 开发智能研究的新模型
IF 0.9 Q4 BUSINESS Pub Date : 2019-07-09 DOI: 10.37380/JISIB.V9I1.400
Klaus Solberg Søilen
The aim of any social science to develop theories and/or models to better understand the business reality. We are happy to see that a majority of contributions this time do exactly that. The first article by Nuortimo is entitled “Exploring new ways to utilise market intelligence (MI) function in corporate decisions: Case opinion mining of nuclear power”. It is an in-depth case study about the monitoring of technology sentiment based on business environment scanning. Results show how media sentiment towards nuclear power has been mostly negative, particularly in social media. However, results from similar analyses of the image for the companies currently deploying these technology are less negative, suggesting the importance of companies’ communication and branding activities. The paper shows how technology’s media sentiment can influence a company’s brand image and marketing communications. It concludes that there is a need for better co-operation between different corporate functions, namely technology management, MI, and marketing and strategic planning. The second paper, by Bleoju and Capatina, entitled “Enhancing competitive response to market challenges with a Strategic Intelligence maturity model” shows a way to gain robustness in confronting unexpected events in real markets by adopting a wider unstructured learning perspective with the help of maturity assessment tools. This helps to pool strategic intelligence skills. The theoretical contribution is called the Strategic Intelligence Capability Maturity Model. The article by Solberg Söilen is entitled “How managers stay informed about the surrounding world”. It’s a survey of managers and knowledge workers to find out exactly what sources of information they gather to help their organization stay competitive. Conclusions from the data are drawn and a model presented that brings together previous theory with new empirical findings. The first issue of 2019 was delayed primarily due to the journal’s involvement as co-sponsor of the ICI Conference in Luxembourg in May. As always, we would above all like to thank the authors for their contributions to this issue of JISIB. Thanks to Dr. Allison Perrigo for reviewing English grammar and helping with layout design for all articles and to the Swedish Research Council for continuous financial support. We hope to see as many as possible at the ICI Conference in Bad Nauheim in May, 2020. On behalf of the Editorial Board, Sincerely Yours, A list of authors relevant contributions are included. 
任何社会科学的目的都是发展理论和/或模型,以更好地理解商业现实。我们高兴地看到,这次的大多数捐款正是这样做的。Nuortimo的第一篇文章题为“探索在企业决策中利用市场情报(MI)功能的新方法:核电的案例意见挖掘”。这是一个基于商业环境扫描的技术情绪监测的深入案例研究。结果显示,媒体对核能的情绪大多是负面的,尤其是在社交媒体上。然而,对目前部署这些技术的公司的形象进行类似分析的结果并不那么负面,这表明了公司沟通和品牌活动的重要性。本文展示了技术的媒体情绪如何影响公司的品牌形象和营销传播。它得出的结论是,不同的公司职能部门之间需要更好的合作,即技术管理、MI、营销和战略规划。Bleoju和Capatina的第二篇论文题为“用战略智能成熟度模型增强对市场挑战的竞争反应”,展示了一种在成熟度评估工具的帮助下,通过采用更广泛的非结构化学习视角,在面对现实市场中的意外事件时获得稳健性的方法。这有助于汇集战略情报技能。这一理论贡献被称为战略情报能力成熟度模型。Solberg Söilen的文章题为“管理者如何了解周围世界”。这是一项针对管理者和知识工作者的调查,旨在了解他们收集的信息来源,以帮助组织保持竞争力。从数据中得出结论,并提出了一个模型,该模型将以前的理论与新的实证结果结合在一起。2019年的第一期被推迟,主要是因为该杂志作为5月在卢森堡举行的ICI会议的联合赞助商。一如既往,我们首先要感谢作者对本期JISIB的贡献。感谢Allison Perrigo博士复习英语语法,帮助所有文章的版式设计,并感谢瑞典研究委员会的持续财政支持。我们希望在2020年5月于巴特瑙海姆举行的ICI会议上看到尽可能多的人。谨代表《真诚的你》编委会,附上相关稿件的作者名单。
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引用次数: 0
Exploring new ways to utilise the market intelligence (MI) function in corporate decisions: Case opinion mining of nuclear power 探索在企业决策中利用市场情报(MI)功能的新方法:核电案例意见挖掘
IF 0.9 Q4 BUSINESS Pub Date : 2019-07-09 DOI: 10.37380/JISIB.V9I1.401
K. Nuortimo, Janne Harkonen
The challenge in today’s corporations is that even though the technology portfolio of a company plays a crucial role in delivering revenue—falling as a topic mainly under the area of technology management—technology may have a negative image due to observed risks or failing the sustainability criteria. It may influence the company’s image and brand image, possibly also influencing decisions at corporate level. The monitoring of technology sentiments is therefore emphasized, benefiting from the advanced methods for business environment scanning, namely market and competitor intelligence functions. This paper utilizes a new big data based method, mostly utilized in market(MI)/competitor intelligence(CI) functions of the company, opinion mining, to analyse the global media sentiment of nuclear power and projects deploying the technology. With this approach, it is easier to understand the linkage to corporate images of companies deploying the technology and also related corporate decisions, mainly done in the areas of technology market deployment, marketing and strategic planning. The results indicate how the media sentiment towards nuclear power has been mostly negative globally, particularly in social media. In addition, results from similar analyses from a single company’s images for the companies currently deploying the technology are seemingly less negative, indicating the influence of company’s communication and branding activities. This paper has implications showing that a technology’s media sentiment can influence a company’s brand image, marketing communications and the need for actions when technology is deployed. In conclusion, there seems to be a need for better co-operation between different corporate functions, namely technology management, MI, marketing and strategic planning, in order to indicate technology image impacts and also counteract firestorms from social media.
当今企业面临的挑战是,尽管公司的技术组合在提供收入方面发挥着至关重要的作用——这主要属于技术管理领域——但由于观察到的风险或不符合可持续性标准,技术可能会产生负面影响。它可能影响公司的形象和品牌形象,也可能影响公司层面的决策。因此,得益于先进的商业环境扫描方法,即市场和竞争对手情报功能,强调对技术情绪的监测。本文利用一种新的基于大数据的方法,主要用于公司的市场(MI)/竞争对手情报(CI)功能,即意见挖掘,来分析全球媒体对核电和部署该技术的项目的情绪。有了这种方法,就更容易理解部署技术的公司与企业形象的联系,以及相关的企业决策,主要是在技术市场部署、营销和战略规划领域。研究结果表明,全球媒体对核能的情绪大多是负面的,尤其是在社交媒体上。此外,对目前部署该技术的公司的单个公司的图像进行类似分析的结果似乎没有那么负面,这表明了公司的沟通和品牌活动的影响。本文的研究表明,一项技术的媒体情绪会影响公司的品牌形象、营销传播以及在部署技术时采取行动的必要性。总之,似乎需要在不同的公司职能部门之间进行更好的合作,即技术管理、MI、营销和战略规划,以表明技术形象的影响,并抵消社交媒体的风暴。
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引用次数: 0
How managers stay informed about the surrounding world 管理者如何了解周围的世界
IF 0.9 Q4 BUSINESS Pub Date : 2019-07-09 DOI: 10.37380/JISIB.V9I1.403
Klaus Solberg Søilen
In this paper we look at how managers and knowledge workers stay informed about the events in the outside world that affect their organizations. Data was collected using a survey of 308 subjects from around the world. A model for how managers stay informed is presented. We introduce the idea of the proprietary cloud. The findings have implications for managers who want to compare their own sources of information and improve routines for information gathering.
在本文中,我们将探讨管理者和知识工作者如何了解外部世界中影响其组织的事件。数据是通过对来自世界各地的308名受试者的调查收集的。提出了一个管理者如何保持知情的模型。我们介绍了专有云的概念。这些发现对那些希望比较自己的信息来源并改进信息收集程序的管理者有启示。
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引用次数: 0
Enhancing competitive response to market challenges with a strategic intelligence maturity model 利用战略情报成熟度模型增强对市场挑战的竞争性反应
IF 0.9 Q4 BUSINESS Pub Date : 2019-07-09 DOI: 10.37380/JISIB.V9I1.402
Gianita Bleoju, A. Căpățînă
Tracking meaningful insights about companies’ exposures to high risk of failure in competitive markets, intelligence studies in business should listen to practitioners’ signals and act in providing decision making support to systematic scanning for valuable information. In order to gain robustness in confronting unexpected events in real markets, companies should adopt an unstructured learning perspective with maturity assessment tools, while purposely pooling strategic intelligence (SI) skills. By bridging organizational maturity modeling with a future orientation stream of literature and intelligence studies in business, this conceptual research aims to highlight a genuine Strategic Intelligence Capability Maturity Model (SI CMM), capable of purposely addressing the challenge of aligning detective and anticipatory organizational capabilities. The conceptual model highlights the degree of preparedness of four SI profiles behaviors (intelligence provider, vigilant learner, opportunity captor and opportunity defender – previously developed by the authors) against seven levels of maturity. The SI CMM framework outlines both conditioned scanning capabilities (the first five SI readiness levels) and enablers to anticipate future market trends (the last two SI readiness levels). The novel approach of the strategic intelligence readiness framework supplies companies with a valuable organizational learning tool to close the skills gap through an opportunity provider profile. The main features lie in coordination and sharing SI common knowledge to enhance preparedness in forward-looking competitive pressures. The conceptual framework invites academia and the community of intelligence experts in business to evaluate the relevance of the new conceptualization, clarity of constructs and complementary nature of correlation and causation with the proposed SI CMM model
商业中的情报研究应跟踪有关公司在竞争激烈的市场中面临高失败风险的有意义的见解,倾听从业者的信号,并为系统扫描有价值的信息提供决策支持。为了在面对现实市场中的意外事件时获得稳健性,公司应该采用非结构化的学习视角和成熟度评估工具,同时有意汇集战略情报(SI)技能。通过将组织成熟度建模与商业中面向未来的文献和情报研究相结合,这项概念研究旨在强调一个真正的战略情报能力成熟度模型(SI CMM),能够有目的地应对将探测和预期组织能力相结合的挑战。该概念模型强调了四种SI档案行为(情报提供者、警惕学习者、机会捕获者和机会捍卫者——之前由作者开发)对七个成熟度水平的准备程度。SI CMM框架概述了条件扫描能力(前五个SI就绪级别)和预测未来市场趋势的使能因素(后两个SI就绪水平)。战略情报准备框架的新方法为公司提供了一个宝贵的组织学习工具,通过机会提供者档案来缩小技能差距。其主要特点在于协调和分享SI的共同知识,以增强应对前瞻性竞争压力的准备。该概念框架邀请学术界和商业界的情报专家评估新概念化的相关性、结构的清晰性以及相关性和因果关系与所提出的SI CMM模型的互补性
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引用次数: 0
A competitive intelligence model based on information literacy: organizational competitiveness in the context of the 4th Industrial Revolution 基于信息素养的竞争情报模型:第四次工业革命背景下的组织竞争力
IF 0.9 Q4 BUSINESS Pub Date : 2019-01-14 DOI: 10.37380/JISIB.V8I3.366
Selma Letícia Capinzaiki Ottonicar, Marta Lígia Pomim Valentim, Elaine Mosconi
This paper investigated how information literacy and competitive intelligence areconnected in business management and information science fields. It demonstrates thecontribution of information literacy in the phases of the competitive intelligence process. Thispaper is relevant, since the model supports creativity and collaborative innovation in smallbusinesses in the context of Industry 4.0. Furthermore, it contributed to connect the informationscience and business management fields, so it is multidisciplinary. It also proposes a theoreticalmodel of information literacy and competitive intelligence in the context of Industry 4.0, whichcan be used for applied research. The methodology was developed based on a systematicliterature review (SLR) of information literature and competitive intelligence. These conceptscontribute to the development of a framework and a conceptual model in which the three themesare interconnected and demonstrate that information literacy can efficiently contribute to thecompetitive intelligence process, especially in the context of the Fourth Industrial Revolution.
本文探讨了信息素养与竞争情报在企业管理和信息科学领域的联系。它展示了信息素养在竞争情报过程各个阶段的贡献。本文是相关的,因为该模型支持工业4.0背景下小企业的创造力和协作创新。此外,它还有助于连接信息科学和企业管理领域,因此它是多学科的。提出了工业4.0背景下信息素养与竞争情报的理论模型,可用于应用研究。该方法是基于信息文献和竞争情报的系统文献综述(SLR)而开发的。这些概念有助于建立一个框架和概念模型,其中三个主题相互关联,并证明信息素养可以有效地促进竞争情报过程,特别是在第四次工业革命的背景下。
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引用次数: 16
期刊
Journal of Intelligence Studies in Business
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