REGE-Revista de Gestao最新文献

This research addresses one of the most searched topics discussed in administration: the leadership. Their concepts and designs continue to evolve as the needs of organizations change. The present study aimed to identify the leadership practices adopted by a real estate manager, according to the model of the five practices of exemplary leadership of the authors Kouzes e Posner (2013). And then to compare the manager's vision with that of the employees, verifying the existence of variability in relation to the manager's leadership practices and the sociodemographic variables of the employees. Through a case study, we investigated the leadership practices adopted by the manager/owner of Execut's real estate, located in the city of João Pessoa, Paraiba, active in the market for 25 years. This work is classified as descriptive, and as to its nature fits in quantitative studies. The manager/owner and fifty‐five employees were surveyed. Data were collected through two questionnaires, one prepared by the researcher and the other developed by the authors Kouzes e Posner (2013) called The Leadership Practices Inventory (LPI), in the versions of self‐assessment and peer assessment. The results indicated that the practice “inspire a shared vision” was the best evaluated, and the practice “encourage the heart” was the least evaluated, both in the self‐assessment of the manager, as in the peer assessment of employees.

This study aimed to simulate the maximum acceptable loss for the risk of investing in a major agricultural commodities in Brazil, wheat. To fulfill this objective, the study used the modeling of time series with autoregressive processes moving average (ARMA), conditional heteroskedasticity (GARCH) and value at risk (V@R), applied on a historical series of asset prices in a ten year period. The investigation database was collected in the site CEPEA/ESALQ/USP and the motivation for choosing this historical series was due to the productive and economic importance of the State of Paraná throughout Brazil, the largest producer and commodity trader. The results discussed in this paper show that a level of statistical significance of 1%, wheat producer admits a loss of R$ 228.40 under the investment and 5% R$ 174.19. Overall, these data suggest that every tonne of wheat sold, the producer can lose on your investment up to R$ 228.40. These and other information covered in the survey may provide support strategic tools for decision‐making investment in commodities. The dynamics of prices expressed by the market volatility may reveal some active behavior pattern, which can be useful for the formation of hedging policies, in which various producers assume the risk of the effected investment, thus minimizing the impact of the same on producers.

The appeals of advertising can be divided into utilitarian and emotional. The utilitarian appeal is dominated, above all, by the cognitive level of individuals; And the emotional appeal involves as many cognitive as affective levels, being more dominated by the latter (Spangenberg, Voss, & Crowley, 1997). Thus, this research aims to analyze how advertising appeals influence the attitude of consumers and their perception of brand equity to an eminently utilitarian product. The present study is quantitative and causal and it allowed to obtain evidences of cause and effect relations of the propaganda stimulus (utilitarian and emotional appeal) with the investigated constructs. The findings show that the functional aspects of the utilitarian product are not better evaluated by adding an emotional appeal in the advertisement, the advertising of emotional appeal influences in a positive way the consumer's attitude and, in relation to the perception of the brand equity, only the perceived quality of the brand was positively influenced by the advertising of emotional appeal, having no effect on the other variables, brand loyalty, memories and associations to the brand and the overall value of the brand.

The aim of this paper is to understand the organizational knowledge construction from the innovation process. For this, it investigates the development project of the flex fuel technology in the Brazilian context of three systems suppliers (first‐tier suppliers) for the automotive industry. Methodologically this paper was supported by interviews for the three case studies: Bosch, Magneti Marelli and Delphi. The projects were divided into three phases (pre‐development, development and post‐development) and the knowledge classified in two ways: tacit and explicit that interact to form the organizational knowledge through socialization, externalization, combination and internalization (SECI model). The research concluded that the interactions between the different types of knowledge occur differently in each project phases depending on how it is managed (formally or informally). In the pre‐development, the organization uses more the tacit knowledge (socialization and internalization). In the development phase, a project conducted in a formal way uses the tacit knowledge and the explicit knowledge. As for an informal project has focuses in the building of the tacit knowledge (socialization and internalization). In the last phase of the project, the post‐development, the organization learns through tacit knowledge (socialization) and explicit knowledge (combination).

This study aims to identify the aspects most valued by consumers to maintain relationships with online group buying firms in Brazil, and was motivated by the attempt to understand the aspects that led to their fast growth and decline. The existing research encompassing relationship marketing indicates the relevance of trust as a key mediator variable between loyalty and service quality. Yet, to shed light on the main aspects valued by consumers, we performed an exploratory screening on internet to identify the main sources of complaints with service failure and consumer mistrust to online group buying firms. This effort helped us to build and validate a scale reflecting two dimensions encompassing: 1) quality of the SCC services; and 2) the experience with the advertiser firm. Data were collected from a survey with 390 consumers and a structural equation modeling (SEM) technique was applied for aggregate data. Findings indicate that loyalty is mediated by trust, supporting theory. Both two proposed antecedents do influence trust. Thus, a negative experience during the service consumption reflects on SCC image. We suggest that findings can provide elements to help the comprehension of relationship aspects for emerging online business models.

The purpose of this paper is to analyze if there are differences in the liquidity, profitability and leverage ratios of Brazilian publicly traded companies that went through mergers and acquisitions between 2010 and 2014. These operations are mechanisms of corporate restructuring and to obtain operational and financial synergies. The analysis observed the financial statements of four quarters ex ante and ex post of the acquiring and resulting companies relative to 23 mergers and acquisitions operations, whose data were treated under a qualitative (Fleuriet and DuPont models) and a quantitative (Teste de Wilcoxon) approaches. Therefore, the financial ratios calculated were Working Capital Need, Working Capital, Cash Balance and Return on Equity, this last was decomposed in Profit Margin, Asset Turnover and Leverage. The main findings suggest that in the short term occurred a deterioration of the liquidity, which was primarily due to an increase of working capital need, that presented differences statistically significant, whereas to profitability and leverage this difference statistically significant was not confirmed. In conclusion, the deterioration found is timely to the immediate period after the merger and acquisition operation and the financial situation and profitability can be reestablished in the subsequent periods if the operational and financial synergies are achieved.

This study sought to understand the difference between financial performance of companies with family characteristics vis‐à‐vis non‐family companies. We used the references of Anderson and Reeb (2003), Lee (2006) and Martinez et al. (2007). This research had a quantitative nature through analysis of variance with the use of covariates (ANCOVA), as well as a robustness test from two multiple regressions. The dependent variables were the costly liabilities and net operating profit. The independent variables were the company's characteristics (family ownership control, presence of family members in the presidency or vice‐presidency of the board and the presence of family members occupying positions of president or vice president). Covariates were chosen as the size of the company (through Total Assets), age (time of foundation) and the sector of the company (from the rank of BM&FBovespa). For multiple regressions, the dependent variables were the Market Value and Enterprise Value. The results obtained show differences to financial results of each type of company. For costly liabilities, the presence of familiar attributes contributed to a lower recurrence of the use of third‐party capital. In net operating profit, the results of companies with familiar attributes were lower than non‐family firms. In the regressions, the results of family firms were worse than the non‐familiar.

There are in literature different models that analyze business clusters from different perspectives. This work seeks to improve a model developed to analyze the competitiveness of clusters, aiming to adjust operationally metrics developed for the Zaccarelli model, Telles, Siqueira, Boaventura and Donaire (2008) applied to retailer's clusters. As a result, it is secondary to evaluate through the application of metrics developed the competitiveness of the Bom Retiro fashion cluster. It is a qualitative and descriptive study of a single case study. To perform the application of the metrics were collected primary data (questionnaires) and secondary (document analysis and database collected in JUCESP Online). The research contributed to the transformation of the model in all eleven factors, some of the metrics have been completely changed and other partially. The results indicate full operationalization of new metrics and this application suggests that the Bom Retiro cluster has the characteristics necessary to be classified as a cluster in a developed stage of competitiveness.

This study has as its general objective to define whether the factors virtual store, convenience, trust and promotion affect consumers’ purchase intention in online shopping. In previous studies held in other countries, except for promotion, the mentioned factors positively influenced on consumers’ purchase decision. Data were collected from a sample comprised by 704 respondents who have already made at least one purchase of products or services over the internet. As a methodological procedure, this is a descriptive and quantitative research, of which data were collected through a questionnaire that assessed the respondents’ online purchasing intention and their perception on the cited factors. Multiple linear regressions were used to test the hypothesis. The results of this research showed that the purchase intention of online consumers can be positively affected by the factors virtual store and promotion. Therefore, from the results presented, it is suggested that the understanding of factors that may affect the intention of purchase of online consumers in the dimensions of e‐commerce can help online retailers and researchers in the understanding and in explaining consumption behavior in virtual environments.

This paper aims to study the relationship between cross‐listing, in the United States (USA) or Spain, and leverage and debt maturity of publicly traded firms in Brazil. Multiple regression equations were estimated by ordinary least squares and by two‐stage least squares to treat the possible problem of simultaneity. Data are from 2010 of a sample of 162 firms. It was observed weak negative relationships between cross‐listing and leverage, and weak negative relationships between cross‐listing and maturity. It was not observed any significant relationship between leverage and maturity, rejecting the simultaneity hypothesis. Some characteristics commonly cited as determinants of capital structure appeared significant, with the expected signs: growth opportunities (‐) and size (+), in the leverage equation; and asset maturity (+), corporate governance (+), growth opportunities (‐) and size (+), in the maturity one. It was also observed a positive relationship between BNDESPAR being a shareholder and leverage; and between execution of IPO in 2010 and debt maturity.