espanolLas industrias de television de todo el mundo han resistido al profundo cambio que las tecnologias avanzadas y los servicios desarrollados que facilitan la distribucion de television por Internet suponen como competencia de la distribucion de television abierta y por cable. Este articulo, partiendo del contexto de los Estados Unidos, explora la aparicion de la television distribuida por internet como un mecanismo que habilita y ofrece la distribucion no lineal. Evalua la organizacion inicial de la television distribuida por internet a traves del analisis de portales y explora las similitudes y diferencias entre estos portales y las redes y canales, poniendo el foco en la conceptualizacion de las practicas y estrategias de negocio emergentes. EnglishTelevision industries around the world have weathered profound change as technologies advanced and services developed to allow internet-distributed television to compete alongside broadcast and cable-distributed television. This article, drawn from the context of the U.S., explores the emergence of internet-distributed television as a mechanism that provides the affordance of nonlinear distribution. It assesses the preliminary organization of internet-distributed television by portals and explores the similarities and differences between portals and networks/channels with an eye toward conceptualizing emerging business practices and strategies.
{"title":"The Paradigmatic Evolution of U.S. Television and the Emergence of Internet-Distributed Television","authors":"A. Lotz","doi":"10.7195/RI14.V14I2.993","DOIUrl":"https://doi.org/10.7195/RI14.V14I2.993","url":null,"abstract":"espanolLas industrias de television de todo el mundo han resistido al profundo cambio que las tecnologias avanzadas y los servicios desarrollados que facilitan la distribucion de television por Internet suponen como competencia de la distribucion de television abierta y por cable. Este articulo, partiendo del contexto de los Estados Unidos, explora la aparicion de la television distribuida por internet como un mecanismo que habilita y ofrece la distribucion no lineal. Evalua la organizacion inicial de la television distribuida por internet a traves del analisis de portales y explora las similitudes y diferencias entre estos portales y las redes y canales, poniendo el foco en la conceptualizacion de las practicas y estrategias de negocio emergentes. EnglishTelevision industries around the world have weathered profound change as technologies advanced and services developed to allow internet-distributed television to compete alongside broadcast and cable-distributed television. This article, drawn from the context of the U.S., explores the emergence of internet-distributed television as a mechanism that provides the affordance of nonlinear distribution. It assesses the preliminary organization of internet-distributed television by portals and explores the similarities and differences between portals and networks/channels with an eye toward conceptualizing emerging business practices and strategies.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"14 1","pages":"122-142"},"PeriodicalIF":1.3,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The European Higher Education Area promotes the integration of new technologies in didactic innovation and it aims to improve skills. It has been requested by students at the Complutense University of Madrid, who have a digital native profile or millennial. This article is a study about implementation of immersive virtual reality in the practical part of the subjects related to business communication. Specifically, it applied in the subject Crisis Communication. The methodology is a survey and three focus groups for professors and students. The conclusions say that the implementation of immersive virtual reality improves the expectations and interest of students. It also improves the skills acquired and the practical part of the subjects of communication improve employment of students of the Degree, which is one of their main causes of dissatisfaction. The full implementation of mobile telephony suggests using virtual reality devices adapted to them rather than “caves” (C.A.V.E.) or consoles.
欧洲高等教育区促进新技术在教学创新中的整合，旨在提高技能。这是马德里康普顿斯大学(Complutense University of Madrid)的学生提出的要求，他们拥有数字原住民或千禧一代的个人资料。本文是关于沉浸式虚拟现实在商务交际相关科目实践部分的实施研究。具体来说，它应用于危机传播这一主题。调查方法是一项调查和针对教授和学生的三个焦点小组。结论表明，沉浸式虚拟现实的实施提高了学生的期望和兴趣。它还提高了获得的技能和交流科目的实践部分，提高了学位学生的就业，这是他们不满的主要原因之一。移动电话的全面实施建议使用适合他们的虚拟现实设备，而不是“洞穴”(C.A.V.E.)或控制台。
{"title":"Integración de la realidad virtual inmersiva en los Grados de Comunicación","authors":"Ubaldo Cuesta Cambra, Luis Mañas Viniegra","doi":"10.7195/RI14.V14I2.953","DOIUrl":"https://doi.org/10.7195/RI14.V14I2.953","url":null,"abstract":"The European Higher Education Area promotes the integration of new technologies in didactic innovation and it aims to improve skills. It has been requested by students at the Complutense University of Madrid, who have a digital native profile or millennial. This article is a study about implementation of immersive virtual reality in the practical part of the subjects related to business communication. Specifically, it applied in the subject Crisis Communication. The methodology is a survey and three focus groups for professors and students. The conclusions say that the implementation of immersive virtual reality improves the expectations and interest of students. It also improves the skills acquired and the practical part of the subjects of communication improve employment of students of the Degree, which is one of their main causes of dissatisfaction. The full implementation of mobile telephony suggests using virtual reality devices adapted to them rather than “caves” (C.A.V.E.) or consoles.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"14 1","pages":"1-21"},"PeriodicalIF":1.3,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Virtual reality is a term popularised by some authors since the eighties and the nineties, in order to define features for immersive environments generated artificially by digital means. Immersive processes in virtual environments have dramatically changed since early experiences in this area, such as Sensorama (1962), flight simulators (in the sixties) or Aspen Movie Map Experiment (1978). Those changes offer new possibilities in communication and storytelling domains. This work does a systematic literature review about those phenomena, approaching also the emergence of interdisciplinary fields such as interaction design or user experience. The study aims also to configure a taxonomic classification of components in the domain of storytelling for the use of virtual reality technologies, trying to generate models which help to complement the current ones. This taxonomy is a qualitative milestone for studying interactive dimensions between technology, person and environment.
{"title":"Realidad Virtual (HMD) e Interacción desde la Perspectiva de la Construcción Narrativa y la Comunicación: Propuesta Taxonómica","authors":"J. Tamayo, M. G. Barrio","doi":"10.7195/RI14.V14I2.965","DOIUrl":"https://doi.org/10.7195/RI14.V14I2.965","url":null,"abstract":"Virtual reality is a term popularised by some authors since the eighties and the nineties, in order to define features for immersive environments generated artificially by digital means. Immersive processes in virtual environments have dramatically changed since early experiences in this area, such as Sensorama (1962), flight simulators (in the sixties) or Aspen Movie Map Experiment (1978). Those changes offer new possibilities in communication and storytelling domains. This work does a systematic literature review about those phenomena, approaching also the emergence of interdisciplinary fields such as interaction design or user experience. The study aims also to configure a taxonomic classification of components in the domain of storytelling for the use of virtual reality technologies, trying to generate models which help to complement the current ones. This taxonomy is a qualitative milestone for studying interactive dimensions between technology, person and environment.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"14 1","pages":"1-24"},"PeriodicalIF":1.3,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rise of digital platforms has transformative implications for strategies of financing media production and for exploitation of the economic value in creative content. In the television industry, changes in technologies for distribution and the emergence of SVOD services such as Netflix are gradually shifting audiences and financial power away from broadcasters while at the same time creating unprecedented opportunities for programme-makers. Drawing on findings from recent RCUK-funded research, this article examines how these shifts are affecting production financing and the economics of supplying television content. In particular, it focuses on how changes in the dynamics of rights markets and in strategic approaches towards the financing of television production might mean for markets, industries and for policies intended to support the economic sustainability of independent television content production businesses.
{"title":"Television production, Funding Models and Exploitation of Content","authors":"G. Doyle","doi":"10.7195/RI14.V14I2.991","DOIUrl":"https://doi.org/10.7195/RI14.V14I2.991","url":null,"abstract":"The rise of digital platforms has transformative implications for strategies of financing media production and for exploitation of the economic value in creative content. In the television industry, changes in technologies for distribution and the emergence of SVOD services such as Netflix are gradually shifting audiences and financial power away from broadcasters while at the same time creating unprecedented opportunities for programme-makers. Drawing on findings from recent RCUK-funded research, this article examines how these shifts are affecting production financing and the economics of supplying television content. In particular, it focuses on how changes in the dynamics of rights markets and in strategic approaches towards the financing of television production might mean for markets, industries and for policies intended to support the economic sustainability of independent television content production businesses.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"14 1","pages":"75-96"},"PeriodicalIF":1.3,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital technologies developed in the past decade, have consented the birth of a virtual culture, which has transformed the way we communicate and perceive our world. An example of this, are the social networks and the virtual worlds. Between those, in the years 2003-2007, we can mention a plattform known as Second Life, intended to create a virtual place (metaverse) where you could literally live another life. However, this didn’t happen as its creators had planned, from 2008 it waned, and the critics (as their creators) alluded its fall was purely related to technological issues. This essay suggests the probability that the reproduction of outside social structures in Second Life influenced in its fall, even more than technological issues.
{"title":"La simulación de la cultura a través de los mundos virtuales. El caso de Second Life: un acercamiento al potencial representacional, narrativo y retórico en las nuevas culturas mediáticas.","authors":"Leonardo Andrés Moreno Toledano, Erika Rogel Villalba","doi":"10.7195/RI14.V14I1.830","DOIUrl":"https://doi.org/10.7195/RI14.V14I1.830","url":null,"abstract":"Digital technologies developed in the past decade, have consented the birth of a virtual culture, which has transformed the way we communicate and perceive our world. An example of this, are the social networks and the virtual worlds. Between those, in the years 2003-2007, we can mention a plattform known as Second Life, intended to create a virtual place (metaverse) where you could literally live another life. However, this didn’t happen as its creators had planned, from 2008 it waned, and the critics (as their creators) alluded its fall was purely related to technological issues. This essay suggests the probability that the reproduction of outside social structures in Second Life influenced in its fall, even more than technological issues.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"59 8 1","pages":"1-25"},"PeriodicalIF":1.3,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
La comunicacion mediada por ordenador se ha convertido en una de las principales herramientas de comunicacion de la sociedad. La proliferacion en Internet de foros y redes sociales, ha modificado los intereses y usos del tiempo libre, especialmente entre adolescentes y jovenes. Este tipo de comunicacion comparte con la escritura y con la interaccion oral, algunas de sus caracteristicas, sin embargo, sus peculiaridades han dado lugar a la aparicion de otras nuevas. Entre estas ultimas, destacan los emoticonos. En los ultimos tiempos su numero y complejidad ha aumentado significativamente, al igual que sus funciones. El presente estudio pretende hacer un analisis extenso del uso y las funciones con las que personas de distintas edades emplean los emoticonos en el contexto de la Comunicacion Mediada por Ordenador. Para ello se ha analizado una muestra de mensajes extraidos al azar de seis foros de discusion asincronica distintos con una metodologia interpretativo-descriptiva.
{"title":"La expresión de las emociones en la Comunicación Virtual: El Ciberhabla","authors":"Isabel Cuadrado Gordillo, Guadalupe Martín-Mora Parra, Inmaculada Fernández Antelo","doi":"10.7195/RI14.V13I1.716","DOIUrl":"https://doi.org/10.7195/RI14.V13I1.716","url":null,"abstract":"La comunicacion mediada por ordenador se ha convertido en una de las principales herramientas de comunicacion de la sociedad. La proliferacion en Internet de foros y redes sociales, ha modificado los intereses y usos del tiempo libre, especialmente entre adolescentes y jovenes. Este tipo de comunicacion comparte con la escritura y con la interaccion oral, algunas de sus caracteristicas, sin embargo, sus peculiaridades han dado lugar a la aparicion de otras nuevas. Entre estas ultimas, destacan los emoticonos. En los ultimos tiempos su numero y complejidad ha aumentado significativamente, al igual que sus funciones. El presente estudio pretende hacer un analisis extenso del uso y las funciones con las que personas de distintas edades emplean los emoticonos en el contexto de la Comunicacion Mediada por Ordenador. Para ello se ha analizado una muestra de mensajes extraidos al azar de seis foros de discusion asincronica distintos con una metodologia interpretativo-descriptiva.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"13 1","pages":"180-207"},"PeriodicalIF":1.3,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mobile device advertising is a rapidly growing market due to the penetration of mobile devices in Spanish society. Advertising communication in this digital ecosystem continually poses new challenges. One of these - the subject of this proposal - is the link-up between mobile advertising with social TV. It opens up new possibilities for the development of advertising strategies on mobile devices.The aim of this paper is to describe the challenges faced by the Spanish advertising industry with the recent introduction of Social TV. Spain has one of the most developed Social TV sectors in Europe. It will provide a global overview of this new reality and uncover the new possibilities and main challenges for the development of advertising strategies for mobile devices. To this end we propose an examination of the perception of two of Spain’s major broadcasting empires, Atresmedia and Mediaset Espana, of this phenomenon.
{"title":"A new challenge for advertising on mobile devices: Social TV","authors":"N. Quintas-Froufe, A. González-Neira","doi":"10.7195/RI14.V13I1.755","DOIUrl":"https://doi.org/10.7195/RI14.V13I1.755","url":null,"abstract":"Mobile device advertising is a rapidly growing market due to the penetration of mobile devices in Spanish society. Advertising communication in this digital ecosystem continually poses new challenges. One of these - the subject of this proposal - is the link-up between mobile advertising with social TV. It opens up new possibilities for the development of advertising strategies on mobile devices.The aim of this paper is to describe the challenges faced by the Spanish advertising industry with the recent introduction of Social TV. Spain has one of the most developed Social TV sectors in Europe. It will provide a global overview of this new reality and uncover the new possibilities and main challenges for the development of advertising strategies for mobile devices. To this end we propose an examination of the perception of two of Spain’s major broadcasting empires, Atresmedia and Mediaset Espana, of this phenomenon.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"13 1","pages":"52-75"},"PeriodicalIF":1.3,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This essay is aimed to introduce the development status of the new media art in China; the author gave its definition based on his own understanding and observation, which included various forms. Moreover, the developing environment of the new media art in the world is presented systematically in the essay. The author combed the art history and technology history which are closely connected with the birth of the new media art. China has achieved many accomplishments in new media art forms, such as the successful hosting of 2008 World Olympic Games and 2010 World expo. In the opening ceremony of 2008 World Olympic Games, interactive art, installation art and virtual space are in perfect use. Especially, “scroll” has combined all the above technological methods into display, which brought about stunning sensory impact to the audiences. After two years, Shanghai was the focus of the world, 242 countries and international organizations that have attended 2010 Shanghai World expo. The new media art forms are bloomed and flourished, China pavilion’s Qingming Riverside was endowed with new vitality via these new art media forms.
{"title":"On New Media Art, Its Development and Achievement in China","authors":"L. Guangyu","doi":"10.7195/RI14.V12I2.718","DOIUrl":"https://doi.org/10.7195/RI14.V12I2.718","url":null,"abstract":"This essay is aimed to introduce the development status of the new media art in China; the author gave its definition based on his own understanding and observation, which included various forms. Moreover, the developing environment of the new media art in the world is presented systematically in the essay. The author combed the art history and technology history which are closely connected with the birth of the new media art. China has achieved many accomplishments in new media art forms, such as the successful hosting of 2008 World Olympic Games and 2010 World expo. In the opening ceremony of 2008 World Olympic Games, interactive art, installation art and virtual space are in perfect use. Especially, “scroll” has combined all the above technological methods into display, which brought about stunning sensory impact to the audiences. After two years, Shanghai was the focus of the world, 242 countries and international organizations that have attended 2010 Shanghai World expo. The new media art forms are bloomed and flourished, China pavilion’s Qingming Riverside was endowed with new vitality via these new art media forms.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"12 1","pages":"168-180"},"PeriodicalIF":1.3,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Las neurociencias pueden crear una ciudadania distinta y una nueva disciplina: Neuromarketing capaz de modificar la Opinion Publica: audiencias y votantes. Se describen las tecnicas utilizadas en la investigacion comercial, utilizable en el ambito social y politico, que permiten conocer los impulsos, emociones y reacciones de la ciudadania ante ciertos estimulos cuyo conocimiento puede ser tan beneficioso como perverso. Por ello, es necesario reflexionar sobre el neuroescepticismo, y algunos aspectos eticos. Se presentan para la discusion final algunos aspectos relativos a la privacidad y al anonimato de los participantes-usuarios, y a un comportamiento deontologicamente correcto por parte de los investigadores.
{"title":"El neuromarketing: Una nueva disciplina para la investigación de audiencias y de la opinión pública","authors":"M. C. G. Patiño, Elena Bandrés Goldáraz","doi":"10.7195/RI14.V12I2.666","DOIUrl":"https://doi.org/10.7195/RI14.V12I2.666","url":null,"abstract":"Las neurociencias pueden crear una ciudadania distinta y una nueva disciplina: Neuromarketing capaz de modificar la Opinion Publica: audiencias y votantes. Se describen las tecnicas utilizadas en la investigacion comercial, utilizable en el ambito social y politico, que permiten conocer los impulsos, emociones y reacciones de la ciudadania ante ciertos estimulos cuyo conocimiento puede ser tan beneficioso como perverso. Por ello, es necesario reflexionar sobre el neuroescepticismo, y algunos aspectos eticos. Se presentan para la discusion final algunos aspectos relativos a la privacidad y al anonimato de los participantes-usuarios, y a un comportamiento deontologicamente correcto por parte de los investigadores.","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"12 1","pages":"395-415"},"PeriodicalIF":1.3,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sylvia Zavala-Trias 12.00 La industria del videojuego esta viviendo un proceso de transformacion en su manera de crear valor, debido al exito de los juegos casuales y a la consolidacion de nuevas plataformas de juego, cuales las redes sociales, los telefonos inteligentes, las tabletas y los sitios de juego on line . A consecuencia de estos fenomenos, surgen nuevos modelos de negocio. Posteriormente al estudio del volumen de ingresos generados por los videojuegos distribuidos por canales digitales y de los habitos de consumo de los usuarios, este trabajo aporta una descripcion de los modelos de negocio emergentes en la industria del videojuego. Finalmente, se observa que, frente a la actual situacion, las principales companias del sector diversifican su negocio y las pequenas empresas aprovechan la multiplicacion de los canales de distribucion. Mientras que, los usuarios se inclinan por los videojuegos comercializados mediante modelos de negocio que permiten personalizar el consumo y establecer relaciones sociales. Normal 0 21 false false false ES X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;}
{"title":"Modelos de negocio emergentes en la industria del videojuego","authors":"M. Trenta","doi":"10.7195/RI14.V12I1.565","DOIUrl":"https://doi.org/10.7195/RI14.V12I1.565","url":null,"abstract":"Sylvia Zavala-Trias 12.00 La industria del videojuego esta viviendo un proceso de transformacion en su manera de crear valor, debido al exito de los juegos casuales y a la consolidacion de nuevas plataformas de juego, cuales las redes sociales, los telefonos inteligentes, las tabletas y los sitios de juego on line . A consecuencia de estos fenomenos, surgen nuevos modelos de negocio. Posteriormente al estudio del volumen de ingresos generados por los videojuegos distribuidos por canales digitales y de los habitos de consumo de los usuarios, este trabajo aporta una descripcion de los modelos de negocio emergentes en la industria del videojuego. Finalmente, se observa que, frente a la actual situacion, las principales companias del sector diversifican su negocio y las pequenas empresas aprovechan la multiplicacion de los canales de distribucion. Mientras que, los usuarios se inclinan por los videojuegos comercializados mediante modelos de negocio que permiten personalizar el consumo y establecer relaciones sociales. Normal 0 21 false false false ES X-NONE X-NONE /* Style Definitions */ \u0000 table.MsoNormalTable \u0000 {mso-style-name:\"Tabla normal\"; \u0000 mso-tstyle-rowband-size:0; \u0000 mso-tstyle-colband-size:0; \u0000 mso-style-noshow:yes; \u0000 mso-style-priority:99; \u0000 mso-style-qformat:yes; \u0000 mso-style-parent:\"\"; \u0000 mso-padding-alt:0cm 5.4pt 0cm 5.4pt; \u0000 mso-para-margin-top:0cm; \u0000 mso-para-margin-right:0cm; \u0000 mso-para-margin-bottom:10.0pt; \u0000 mso-para-margin-left:0cm; \u0000 line-height:115%; \u0000 mso-pagination:widow-orphan; \u0000 font-size:11.0pt; \u0000 font-family:\"Calibri\",\"sans-serif\"; \u0000 mso-ascii-font-family:Calibri; \u0000 mso-ascii-theme-font:minor-latin; \u0000 mso-hansi-font-family:Calibri; \u0000 mso-hansi-theme-font:minor-latin; \u0000 mso-fareast-language:EN-US;}","PeriodicalId":43741,"journal":{"name":"Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias","volume":"78 1","pages":"347-373"},"PeriodicalIF":1.3,"publicationDate":"2013-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71263172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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