Pub Date : 2019-06-15DOI: 10.18089/TMS.2019.15SI05
S. Cabeça, A. Gonçalves, J. F. Marques, M. Tavares
How can individuals express their perceptions of local places through valued objects and links to their area? Can objects create narratives about places’ identity and collect significant cultural information that connect people to local spaces? Can cultural mapping thus be a useful tool in the design of creative tourist offers? To address these questions, the CREATOUR project organised a series of idea laboratories with various entities that provide creative tourism experiences. The goal was to approach cultural mapping through objects as a way for regional actors to discover what is ‘so special’ about their places and link tourism offers with the communities in which they take place. These exercises led participants to discuss their region’s importance and idiosyncrasies, providing evidence of cultural mapping’s significant role in producing more sustainable offers and better overall destination marketing. Mapping intangibilities through tangible objects helps capture what gives meaning to particular places.
{"title":"Mapping Intangibilities in Creative Tourism Territories through Tangible Objects: a methodological approach for developing creative tourism offers","authors":"S. Cabeça, A. Gonçalves, J. F. Marques, M. Tavares","doi":"10.18089/TMS.2019.15SI05","DOIUrl":"https://doi.org/10.18089/TMS.2019.15SI05","url":null,"abstract":"How can individuals express their perceptions of local places through valued objects and links to their area? Can objects create narratives about places’ identity and collect significant cultural information that connect people to local spaces? Can cultural mapping thus be a useful tool in the design of creative tourist offers? To address these questions, the CREATOUR project organised a series of idea laboratories with various entities that provide creative tourism experiences. The goal was to approach cultural mapping through objects as a way for regional actors to discover what is ‘so special’ about their places and link tourism offers with the communities in which they take place. These exercises led participants to discuss their region’s importance and idiosyncrasies, providing evidence of cultural mapping’s significant role in producing more sustainable offers and better overall destination marketing. Mapping intangibilities through tangible objects helps capture what gives meaning to particular places.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48417903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-29DOI: 10.18089/TMS.2019.15SI02
Rui Miguel Ferreira Carvalho, C. Costa, A. Ferreira
Despite the rising number of creative tourism publications, this field is still an emerging research area. Its studies range from urban cities to rural areas, including different uses of creativity, culture, events, creative networks and experience co-creation. This study focused on the main theoretical subjects of creative tourism as a separate field of research. The results pinpoint vital issues present in the creative tourism literature, while recognising that this field is still evolving. After a thorough literature review, three main theoretical streams of contributions were found in the literature: 1) creativity and its relationship to tourism, (2) specialised consumption as a characteristic of postmodern tourists and 3) the experience economy paradigm and experience co-creation. The findings include the main theoretical underpinnings of creative tourism that have caused this special interest tourism to attract so much attention in recent years.
{"title":"Review of the theoretical underpinnings in the creative tourism research field","authors":"Rui Miguel Ferreira Carvalho, C. Costa, A. Ferreira","doi":"10.18089/TMS.2019.15SI02","DOIUrl":"https://doi.org/10.18089/TMS.2019.15SI02","url":null,"abstract":"Despite the rising number of creative tourism publications, this field is still an emerging research area. Its studies range from urban cities to rural areas, including different uses of creativity, culture, events, creative networks and experience co-creation. This study focused on the main theoretical subjects of creative tourism as a separate field of research. The results pinpoint vital issues present in the creative tourism literature, while recognising that this field is still evolving. After a thorough literature review, three main theoretical streams of contributions were found in the literature: 1) creativity and its relationship to tourism, (2) specialised consumption as a characteristic of postmodern tourists and 3) the experience economy paradigm and experience co-creation. The findings include the main theoretical underpinnings of creative tourism that have caused this special interest tourism to attract so much attention in recent years.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47472918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-29DOI: 10.18089/TMS.2019.15SI04
Fernando Sousa, Florbela Nunes, I. Monteiro
This article seeks to demonstrate that the relationship between entrepreneurs’ attitudes towards creativity and business innovation practices is stronger in the creative industries. A sample of 454 managers of micro and medium-sized companies – of which 94 belong to the creative industries – was surveyed by making an inventory of innovative business practices and applying a scale measuring attitudes towards creativity. The results were derived based on a linear regression model with two factors for the attitudes scale (i.e. leadership and autonomy) and for the inventory of business practices (i.e. performance and strategy). This research supported the initial theoretical proposition by confirming the influence of managers’ creative attitudes towards their company’s innovative, strategy-based practices, especially within the creative industries. Innovative managers appear to be disciplined individuals driven to collaborate with their employees. Although these findings require further study, they suggest that managers in the creative industries have noteworthy characteristics.
{"title":"Managers’ attitudes to creativity and innovation practices in the creative industries","authors":"Fernando Sousa, Florbela Nunes, I. Monteiro","doi":"10.18089/TMS.2019.15SI04","DOIUrl":"https://doi.org/10.18089/TMS.2019.15SI04","url":null,"abstract":"This article seeks to demonstrate that the relationship between entrepreneurs’ attitudes towards creativity and business innovation practices is stronger in the creative industries. A sample of 454 managers of micro and medium-sized companies – of which 94 belong to the creative industries – was surveyed by making an inventory of innovative business practices and applying a scale measuring attitudes towards creativity. The results were derived based on a linear regression model with two factors for the attitudes scale (i.e. leadership and autonomy) and for the inventory of business practices (i.e. performance and strategy). This research supported the initial theoretical proposition by confirming the influence of managers’ creative attitudes towards their company’s innovative, strategy-based practices, especially within the creative industries. Innovative managers appear to be disciplined individuals driven to collaborate with their employees. Although these findings require further study, they suggest that managers in the creative industries have noteworthy characteristics.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45694498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-29DOI: 10.18089/TMS.2019.15SI03
Ana Rita Cruz, Margarida Perestrelo, Maria Assunção Gato, P. Costa
Drawing upon the implementation of an incubator and multidisciplinary collaborative research initiative – the CREATOUR project – which aims to develop a network of creative tourism initiatives in four Portuguese regions, the main purpose of this paper is to analyse the dynamics seen in the first stage of implementation of this network, trying to understand the relations and connections that have been established between the creative tourism actors operating at regional and national levels, and examining the main goals and challenges these particular actors face to implement such activities in small cities and rural areas of Portugal. Applying the methodological tools of Stakeholder Analysis and Social Network Analysis to the information collected from each of the 20 pilots involved in this stage of the project, the relationships between the various creative tourism pilot projects and other regional/external actors are represented, and the stakeholders’ expectations regarding future developments of the network are analysed.
{"title":"Connecting the dots: Contributions to the Creative Tourism Dynamics in Portugal","authors":"Ana Rita Cruz, Margarida Perestrelo, Maria Assunção Gato, P. Costa","doi":"10.18089/TMS.2019.15SI03","DOIUrl":"https://doi.org/10.18089/TMS.2019.15SI03","url":null,"abstract":"Drawing upon the implementation of an incubator and multidisciplinary collaborative research initiative – the CREATOUR project – which aims to develop a network of creative tourism initiatives in four Portuguese regions, the main purpose of this paper is to analyse the dynamics seen in the first stage of implementation of this network, trying to understand the relations and connections that have been established between the creative tourism actors operating at regional and national levels, and examining the main goals and challenges these particular actors face to implement such activities in small cities and rural areas of Portugal. Applying the methodological tools of Stakeholder Analysis and Social Network Analysis to the information collected from each of the 20 pilots involved in this stage of the project, the relationships between the various creative tourism pilot projects and other regional/external actors are represented, and the stakeholders’ expectations regarding future developments of the network are analysed.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48377349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.18089/TMS.2019.150107
A. Galvão, Marco Aurélio Piacentini Pinheiro
According to the Global Entrepreneurship Index 2018, Portuguese entrepreneurship is suboptimal, namely due to a low capacity of networking by Portuguese entrepreneurs. As such, this research focuses on the psychological and personality traits that may be the origin of this suboptimal performance. To carry out the research, 331 young adults participated by answering a questionnaire composed out of three parts: a sociodemographic part; the Portuguese Entrepreneurial Psychological Traits Inventory (PEPTI); and the Big Five Inventory (BFI-44). The results show that young entrepreneurs have higher scores on the PEPTI and onfour of the five dimensions of the BFI-44. However, the differences in Agreeableness are not statistically significant, possibly evidencing one of the reasons for suboptimal networking skills. As networking capabilities are importantfor successful entrepreneurship, we propose the development of a psychological coaching programme for young entrepreneurs with the objective to enhance several soft-skills that improve networking capabilities.
{"title":"Psychological coaching as a driver to enhance networking capabilities of young entrepreneurs","authors":"A. Galvão, Marco Aurélio Piacentini Pinheiro","doi":"10.18089/TMS.2019.150107","DOIUrl":"https://doi.org/10.18089/TMS.2019.150107","url":null,"abstract":"According to the Global Entrepreneurship Index 2018, Portuguese entrepreneurship is suboptimal, namely due to a low capacity of networking by Portuguese entrepreneurs. As such, this research focuses on the psychological and personality traits that may be the origin of this suboptimal performance. To carry out the research, 331 young adults participated by answering a questionnaire composed out of three parts: a sociodemographic part; the Portuguese Entrepreneurial Psychological Traits Inventory (PEPTI); and the Big Five Inventory (BFI-44). The results show that young entrepreneurs have higher scores on the PEPTI and onfour of the five dimensions of the BFI-44. However, the differences in Agreeableness are not statistically significant, possibly evidencing one of the reasons for suboptimal networking skills. As networking capabilities are importantfor successful entrepreneurship, we propose the development of a psychological coaching programme for young entrepreneurs with the objective to enhance several soft-skills that improve networking capabilities.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48822057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.18089/TMS.2019.150103
Patricia P. Iglesias-Sánchez, M. B. Correia, Carmen Jambrino-Maldonado
The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed. The five most competitive destinations worldwide have been chosen for the research. This paper demonstrates that monitoring social media is a challenge in tourism and is a strategic tool to support process decision making and for destination brand building in a sustainable way. Currently, there are several monitoring and analytic tools, but there is a lack of models to systematise and harness it for the Destination Management Organization (DMOs). In conclusion, how tourists play the main role in the competitiveness of Destinations with their experiences and opinions are considered, along with some keys for successful management of social media are given in the view of the results.
{"title":"The challenge of linking destination online reputation with competitiveness","authors":"Patricia P. Iglesias-Sánchez, M. B. Correia, Carmen Jambrino-Maldonado","doi":"10.18089/TMS.2019.150103","DOIUrl":"https://doi.org/10.18089/TMS.2019.150103","url":null,"abstract":"The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed. The five most competitive destinations worldwide have been chosen for the research. This paper demonstrates that monitoring social media is a challenge in tourism and is a strategic tool to support process decision making and for destination brand building in a sustainable way. Currently, there are several monitoring and analytic tools, but there is a lack of models to systematise and harness it for the Destination Management Organization (DMOs). In conclusion, how tourists play the main role in the competitiveness of Destinations with their experiences and opinions are considered, along with some keys for successful management of social media are given in the view of the results.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47081675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In reservation-based industries, accurate booking cancellation forecast is of foremost importance to estimate demand. By combining data science tools and capabilities with human judgement and interpretation it is possible to demonstrate how the semiautomatic analysis of the literature can contribute to synthetize research findings and identify research topics on the subject of booking cancellation forecasting. The data used was obtained through keyword search in Scopus and Web of Science databases. The methodology presented not only diminishes human bias, but also enhances the fact that data visualization and text mining techniques facilitate abstraction, expedite analysis and contribute to the improvement of reviews. Results show that albeit the importance of bookings’ cancellation forecast, further research on the subject is still needed. By detailing the full experimental procedure of the analysis, this work aims to encourage other authors to conduct automated literature analysis as a means to understand current research in their working fields.
在基于预订的行业中，准确的预订取消预测对估计需求至关重要。通过将数据科学工具和能力与人类的判断和解释相结合，有可能展示文献的半自动分析如何有助于综合研究结果并确定预订取消预测主题的研究主题。使用的数据通过Scopus和Web of Science数据库的关键词搜索获得。所提出的方法不仅减少了人为偏见，而且增强了数据可视化和文本挖掘技术促进抽象，加快分析并有助于改进评论的事实。结果表明，尽管预订取消预测很重要，但仍需进一步研究。通过详细介绍分析的完整实验过程，这项工作旨在鼓励其他作者进行自动化文献分析，作为了解其工作领域当前研究的一种手段。
{"title":"Predictive models for hotel booking cancellation: a semi-automated analysis of the literature","authors":"N. António, Ana de Almeida, Luís Nunes","doi":"10.18089/TMS.2019.15011","DOIUrl":"https://doi.org/10.18089/TMS.2019.15011","url":null,"abstract":"In reservation-based industries, accurate booking cancellation forecast is of foremost importance to estimate demand. By combining data science tools and capabilities with human judgement and interpretation it is possible to demonstrate how the semiautomatic analysis of the literature can contribute to synthetize research findings and identify research topics on the subject of booking cancellation forecasting. The data used was obtained through keyword search in Scopus and Web of Science databases. The methodology presented not only diminishes human bias, but also enhances the fact that data visualization and text mining techniques facilitate abstraction, expedite analysis and contribute to the improvement of reviews. Results show that albeit the importance of bookings’ cancellation forecast, further research on the subject is still needed. By detailing the full experimental procedure of the analysis, this work aims to encourage other authors to conduct automated literature analysis as a means to understand current research in their working fields.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42673132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.18089/TMS.2019.150104
A. Moura, Lisete S. Mónico, Maria do Rosário Mira
Based on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research.
{"title":"Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal","authors":"A. Moura, Lisete S. Mónico, Maria do Rosário Mira","doi":"10.18089/TMS.2019.150104","DOIUrl":"https://doi.org/10.18089/TMS.2019.150104","url":null,"abstract":"Based on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42554410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.18089/TMS.2019.150106
Luciano Machado, Deosir Flávio Lobo de Castro Júnior, T. S. Mondo, Elvis Silveira-Martins, Jean Carlos Batista Abreu
This study sought to verify strategic human resources management’s influence on hotel performance by analysing data on managers of hotels located in Grande Florianopolis, Brazil. Bibliographical research was conducted to provide a theoretical framework to support the analysis, and a descriptive methodology approach based on the positivist paradigm was applied. The proposed model was subjected to exploratory factor analysis, confirmatory factor analysis and structural equation modelling. The sample consisted of 70 hotel managers, and the data were collected with a closed-ended questionnaire. The results show that, of the 32 variables studied, 13 variables are connected to high performance in medium-sized hotels in Grande Florianopolis. In addition, the analyses confirmed the validity of the proposed model, in which strategic human resources management is directly related to hotel performance. The findings include that employee training and development, as well as workplace structuring, are strategic human resources management practices essential to achieving higher performance.
{"title":"Strategic human resources management and hotel performance","authors":"Luciano Machado, Deosir Flávio Lobo de Castro Júnior, T. S. Mondo, Elvis Silveira-Martins, Jean Carlos Batista Abreu","doi":"10.18089/TMS.2019.150106","DOIUrl":"https://doi.org/10.18089/TMS.2019.150106","url":null,"abstract":"This study sought to verify strategic human resources management’s influence on hotel performance by analysing data on managers of hotels located in Grande Florianopolis, Brazil. Bibliographical research was conducted to provide a theoretical framework to support the analysis, and a descriptive methodology approach based on the positivist paradigm was applied. The proposed model was subjected to exploratory factor analysis, confirmatory factor analysis and structural equation modelling. The sample consisted of 70 hotel managers, and the data were collected with a closed-ended questionnaire. The results show that, of the 32 variables studied, 13 variables are connected to high performance in medium-sized hotels in Grande Florianopolis. In addition, the analyses confirmed the validity of the proposed model, in which strategic human resources management is directly related to hotel performance. The findings include that employee training and development, as well as workplace structuring, are strategic human resources management practices essential to achieving higher performance.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45047272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.18089/TMS.2019.150102
G. Gemar, Ismael P. Soler, L. Meléndez
The role of the Internet in the development of global markets offers a valuable object of study. This is especially true for tourism, both because of its contribution to the Spanish economy and because its intangible nature makes the Internet the most effective distribution channel for it. To help companies differentiate their websites, this work proposed a model of purchase intention, which includes the determinants of that intention. Cluster analysis was performed on a representative sample to sort potential and current consumers of online travel into groups based on their perceptions of the factors of the model. While young consumers see purchasing tourism-related services on the Internet as easy and cost-effective, contrary results are obtained for the elderly. However, the perceived risk is relevant for most individuals. In order to optimise the benefits of e-commerce, companies must build strategies that meet the expectations of each type of client
{"title":"Analysis of the intent to purchase travel on the web","authors":"G. Gemar, Ismael P. Soler, L. Meléndez","doi":"10.18089/TMS.2019.150102","DOIUrl":"https://doi.org/10.18089/TMS.2019.150102","url":null,"abstract":"The role of the Internet in the development of global markets offers a valuable object of study. This is especially true for tourism, both because of its contribution to the Spanish economy and because its intangible nature makes the Internet the most effective distribution channel for it. To help companies differentiate their websites, this work proposed a model of purchase intention, which includes the determinants of that intention. Cluster analysis was performed on a representative sample to sort potential and current consumers of online travel into groups based on their perceptions of the factors of the model. While young consumers see purchasing tourism-related services on the Internet as easy and cost-effective, contrary results are obtained for the elderly. However, the perceived risk is relevant for most individuals. In order to optimise the benefits of e-commerce, companies must build strategies that meet the expectations of each type of client","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43466858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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