Pub Date : 2020-01-31DOI: 10.18089/TMS.2020.160103
A. Dalgıç, K. Birdir
This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience) and festival loyalty. Study data were gathered from participants joining Orange Blossom Festival. Path analysis and structural equation modelling analysis showed that festival key success factors, festival experience and festival image variables have significant and positive effect on festival loyalty. Moreover, it was revealed that festival experience and festival image play a mediating role on effect of festival key success factors on festival loyalty.
{"title":"The effect of key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image","authors":"A. Dalgıç, K. Birdir","doi":"10.18089/TMS.2020.160103","DOIUrl":"https://doi.org/10.18089/TMS.2020.160103","url":null,"abstract":"This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience) and festival loyalty. Study data were gathered from participants joining Orange Blossom Festival. Path analysis and structural equation modelling analysis showed that festival key success factors, festival experience and festival image variables have significant and positive effect on festival loyalty. Moreover, it was revealed that festival experience and festival image play a mediating role on effect of festival key success factors on festival loyalty.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46578580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-31DOI: 10.18089/TMS.2020.160102
Reyner Pérez-Campdesuñer, Alexander Sánchez-Rodríguez, Margarita De Miguel-Guzmán, Gelmar García-Vidal, Rodobaldo Martínez-Vivar
The proximity of businesses targeting the same market segment, meeting the same needs and operating in a similar way is generally believed to indicate more competition. However, this situation can be beneficial for the companies involved, and it may not necessarily generate an adverse environment. This study sought to analyse a group of restaurants that operate under similar conditions and that are located within the same area in order to identify the potential benefits and drawbacks of choosing this strategy to deal with market pressures. The research was based on a sample of 1,358 customers from 52 small restaurants. Diverse information-gathering techniques were combined such as observations, interviews and surveys. The data gathered was used to characterise different groups of variables’ behaviour based on descriptive statistics. In addition, bivariate statistics were utilised to test the hypotheses, while multivariate statistics were used to conduct correspondence analysis. The results reveal that, in the cases analysed, the parties involved benefit from the existing condition when a process of distribution of demand is present and advertising expenses are minimised.
{"title":"Near and similar restaurants: competitors or allies?","authors":"Reyner Pérez-Campdesuñer, Alexander Sánchez-Rodríguez, Margarita De Miguel-Guzmán, Gelmar García-Vidal, Rodobaldo Martínez-Vivar","doi":"10.18089/TMS.2020.160102","DOIUrl":"https://doi.org/10.18089/TMS.2020.160102","url":null,"abstract":"The proximity of businesses targeting the same market segment, meeting the same needs and operating in a similar way is generally believed to indicate more competition. However, this situation can be beneficial for the companies involved, and it may not necessarily generate an adverse environment. This study sought to analyse a group of restaurants that operate under similar conditions and that are located within the same area in order to identify the potential benefits and drawbacks of choosing this strategy to deal with market pressures. The research was based on a sample of 1,358 customers from 52 small restaurants. Diverse information-gathering techniques were combined such as observations, interviews and surveys. The data gathered was used to characterise different groups of variables’ behaviour based on descriptive statistics. In addition, bivariate statistics were utilised to test the hypotheses, while multivariate statistics were used to conduct correspondence analysis. The results reveal that, in the cases analysed, the parties involved benefit from the existing condition when a process of distribution of demand is present and advertising expenses are minimised.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43609900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-31DOI: 10.18089/TMS.2020.160104
Gabriela Nobre, Gisela Demo, F. Scussel, E. Watanabe
The purpose of this article is to evaluate the relationship between the brand personality attributed to Disney by consumers and how it affects the perception of their relationship with the brand. This quantitative study presents a survey with 283 Brazilian visitors from Disney parks. The Structural Equation Modeling was used, confirming the prediction relationship between brand personality and relationship perception. The results show that Credibility, Sensitivity, Audacity and Sophistication influence the client’s relationship perception with Disney brand. Among them, Credibility dimension was the main predictor. Our discussion contributes with the body of knowledge of relationship marketing and branding, especially in identifying the nature of the relation between these marketing variables.
{"title":"The Magical World of Disney: building relationships with clients from the brand personality","authors":"Gabriela Nobre, Gisela Demo, F. Scussel, E. Watanabe","doi":"10.18089/TMS.2020.160104","DOIUrl":"https://doi.org/10.18089/TMS.2020.160104","url":null,"abstract":"The purpose of this article is to evaluate the relationship between the brand personality attributed to Disney by consumers and how it affects the perception of their relationship with the brand. This quantitative study presents a survey with 283 Brazilian visitors from Disney parks. The Structural Equation Modeling was used, confirming the prediction relationship between brand personality and relationship perception. The results show that Credibility, Sensitivity, Audacity and Sophistication influence the client’s relationship perception with Disney brand. Among them, Credibility dimension was the main predictor. Our discussion contributes with the body of knowledge of relationship marketing and branding, especially in identifying the nature of the relation between these marketing variables.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43662940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.18089/TMS.2020.160403
Gökhan Onat, Duygu Eren
{"title":"Algılanan Aşırı Nitelikliliğin İş gören Performansı Üzerine Etkisi: Şefler Üzerine Bir Uygulama","authors":"Gökhan Onat, Duygu Eren","doi":"10.18089/TMS.2020.160403","DOIUrl":"https://doi.org/10.18089/TMS.2020.160403","url":null,"abstract":"","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67678372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-12DOI: 10.18089/tms.2019.150401
María Pilar Peñarrubia-Zaragoza, Moisés R. Simancas-Cruz, Geraldine Forgione-Martín
Geomarketing allows geographical units to be defined with a certain degree of homogeneity in terms of tourists’ preferences, behaviours, needs, expectations, purchase and consumption patterns and analogous attitudes. The result is a ‘territorial segmentation’ of tourists’ demands in accordance with tourism areas’ geographical characteristics. This study sought to examine the benefits and disadvantages of applying geomarketing to territorial segmentation of demand in coastal tourism areas. An empirical analysis was conducted of data on tourist accommodation establishments specialising in family tourism in Costa Adeje, Spain. The findings include that the tourist accommodation variable is essential to any successful segmentation process, including the micro-segmentation of coastal tourism areas. This variable facilitates the grouping of consumers with similar demands in a market based on shared needs, habits or attitudes and, from the supply side, on areas’ characteristics. The latter territorial aspects are crucial to public and private decision-making processes. Thus, geomarketing is an ideal technique for understanding tourists.
{"title":"Application of geomarketing to coastal tourism areas","authors":"María Pilar Peñarrubia-Zaragoza, Moisés R. Simancas-Cruz, Geraldine Forgione-Martín","doi":"10.18089/tms.2019.150401","DOIUrl":"https://doi.org/10.18089/tms.2019.150401","url":null,"abstract":"Geomarketing allows geographical units to be defined with a certain degree of homogeneity in terms of tourists’ preferences, behaviours, needs, expectations, purchase and consumption patterns and analogous attitudes. The result is a ‘territorial segmentation’ of tourists’ demands in accordance with tourism areas’ geographical characteristics. This study sought to examine the benefits and disadvantages of applying geomarketing to territorial segmentation of demand in coastal tourism areas. An empirical analysis was conducted of data on tourist accommodation establishments specialising in family tourism in Costa Adeje, Spain. The findings include that the tourist accommodation variable is essential to any successful segmentation process, including the micro-segmentation of coastal tourism areas. This variable facilitates the grouping of consumers with similar demands in a market based on shared needs, habits or attitudes and, from the supply side, on areas’ characteristics. The latter territorial aspects are crucial to public and private decision-making processes. Thus, geomarketing is an ideal technique for understanding tourists.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47849693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.18089/TMS.2019.150404
J. Silva, Janaina Faria Fidelis Borges, Amyra Moyzes Sarsur, Simone Costa Nunes, W. Amorim
{"title":"Carreira: a percepção dos trabalhadores sobre apoio das organizações ao seu crescimento profissional","authors":"J. Silva, Janaina Faria Fidelis Borges, Amyra Moyzes Sarsur, Simone Costa Nunes, W. Amorim","doi":"10.18089/TMS.2019.150404","DOIUrl":"https://doi.org/10.18089/TMS.2019.150404","url":null,"abstract":"","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67678299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-31DOI: 10.18089/tms.2019.150403
Peter Broeder, Daphne Goorden
Promoting products via Instagram is a rapidly growing phenomenon in the world of online advertising. Standing out with these advertisements and obtaining desired consumer outcomes becomes increasingly challenging due to the enormous amount of advertisements that already have been implemented on this platform. One strategy that could be used is celebrity endorsement, which is a tactic that is – considering celebrities’ credible and attractive characteristics – proven to be effective for creating favorable attitudes and higher purchase intentions. The present study investigated the effect of an (in)genuine smiling celebrity on consumer behavior in an Instagram advertisement. Specifically, this study addressed differences between consumers from two cultures: the Netherlands and Spain. An online experiment with two conditions was conducted (ingenuine vs. genuine smiling celebrity). There were 174 Dutch and 137 Spanish participants. The results revealed that smile type did affect consumers’ purchase intention. Attitudes towards the celebrity influenced the effect of smile type on purchase intention. Cultural background did play a moderating role.
{"title":"The cross-cultural impact of the ingenuine smiling celebrity in online advertising","authors":"Peter Broeder, Daphne Goorden","doi":"10.18089/tms.2019.150403","DOIUrl":"https://doi.org/10.18089/tms.2019.150403","url":null,"abstract":"Promoting products via Instagram is a rapidly growing phenomenon in the world of online advertising. Standing out with these advertisements and obtaining desired consumer outcomes becomes increasingly challenging due to the enormous amount of advertisements that already have been implemented on this platform. One strategy that could be used is celebrity endorsement, which is a tactic that is – considering celebrities’ credible and attractive characteristics – proven to be effective for creating favorable attitudes and higher purchase intentions. The present study investigated the effect of an (in)genuine smiling celebrity on consumer behavior in an Instagram advertisement. Specifically, this study addressed differences between consumers from two cultures: the Netherlands and Spain. An online experiment with two conditions was conducted (ingenuine vs. genuine smiling celebrity). There were 174 Dutch and 137 Spanish participants. The results revealed that smile type did affect consumers’ purchase intention. Attitudes towards the celebrity influenced the effect of smile type on purchase intention. Cultural background did play a moderating role.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41253085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-01DOI: 10.18089/TMS.2019.150303
C. Veloso, A. P. Monte
{"title":"Validação de uma escala de medição da qualidade de serviço, imagem, satisfação e lealdade do cliente no comércio tradicional","authors":"C. Veloso, A. P. Monte","doi":"10.18089/TMS.2019.150303","DOIUrl":"https://doi.org/10.18089/TMS.2019.150303","url":null,"abstract":"","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67678161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.18089/tms.2019.150304
Cristina Chaves Goldschmidt, Kely César Martins de Paiva, H. Irigaray
This theoretical essay seeks to shed light on and synthesise the concept of resilience in relation to employees and organisations and to propose an integrated analysis model. The results include a research agenda embracing methodological aspects and thematic connections, which can contribute to an expanded debate on the construct of resilience that involves differentiated levels of analysis. A historic review of the concept’s discussion and its specificities are presented, including the following organisational resilience constructs. The first is the procedural, dynamic and ecosystemic capacity activated by people (i.e. individual resilience) and processes (i.e. systemic resilience) in the face of adversity. The second is the generation of responses that facilitate the recovery of balance. The last construct is healthy adaptation through key elements’ activation through subjective (i.e. internal) and objective (i.e. external) plans, which can be reinforced or renewed during the entire process. This approach thus ensures the sustainability of resilience-related results and/or the expansion of individuals and organisations’ capacity for resilience.
{"title":"Organizational resilience: proposition for an integrated model and research agenda","authors":"Cristina Chaves Goldschmidt, Kely César Martins de Paiva, H. Irigaray","doi":"10.18089/tms.2019.150304","DOIUrl":"https://doi.org/10.18089/tms.2019.150304","url":null,"abstract":"This theoretical essay seeks to shed light on and synthesise the concept of resilience in relation to employees and organisations and to propose an integrated analysis model. The results include a research agenda embracing methodological aspects and thematic connections, which can contribute to an expanded debate on the construct of resilience that involves differentiated levels of analysis. A historic review of the concept’s discussion and its specificities are presented, including the following organisational resilience constructs. The first is the procedural, dynamic and ecosystemic capacity activated by people (i.e. individual resilience) and processes (i.e. systemic resilience) in the face of adversity. The second is the generation of responses that facilitate the recovery of balance. The last construct is healthy adaptation through key elements’ activation through subjective (i.e. internal) and objective (i.e. external) plans, which can be reinforced or renewed during the entire process. This approach thus ensures the sustainability of resilience-related results and/or the expansion of individuals and organisations’ capacity for resilience.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45071100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.18089/TMS.2019.150301
Ismael P. Soler, G. Gemar
This study’s primary objective was to analyse the factors influencing overall customer satisfaction with tourism resources by applying two similar techniques with different approaches. A survey was conducted between June and December 2017, producing a total of 171 valid forms. Importance performance analysis (IPA) and asymmetric impact-performance analysis (AIPA) were used to process the data. The results suggest that El Caminito managers give low priority to generating tourist information about and satisfaction with this resource’s features. In addition, managers need to concentrate on improving signposting. IPA highlighted that the environment’s assessment is an overexploited factor, but AIPA suggested that this factor can still contribute to shaping customer satisfaction. The AIPA’s results also show that environmental cleanliness and El Caminito’s regular cleaning are fundamental factors in visitors’ high general satisfaction. This study’s systematic use of these analytical tools facilitated the identification of factors that add to or reduce the value of tourism resources, thereby helping to improve these resources’ quality and sustainability. The findings’ application could ultimately enhance this destination’s competitiveness and its overall success.
{"title":"Factors that affect the perception of a tourist resource’s value: the case of the Caminito del Rey","authors":"Ismael P. Soler, G. Gemar","doi":"10.18089/TMS.2019.150301","DOIUrl":"https://doi.org/10.18089/TMS.2019.150301","url":null,"abstract":"This study’s primary objective was to analyse the factors influencing overall customer satisfaction with tourism resources by applying two similar techniques with different approaches. A survey was conducted between June and December 2017, producing a total of 171 valid forms. Importance performance analysis (IPA) and asymmetric impact-performance analysis (AIPA) were used to process the data. The results suggest that El Caminito managers give low priority to generating tourist information about and satisfaction with this resource’s features. In addition, managers need to concentrate on improving signposting. IPA highlighted that the environment’s assessment is an overexploited factor, but AIPA suggested that this factor can still contribute to shaping customer satisfaction. The AIPA’s results also show that environmental cleanliness and El Caminito’s regular cleaning are fundamental factors in visitors’ high general satisfaction. This study’s systematic use of these analytical tools facilitated the identification of factors that add to or reduce the value of tourism resources, thereby helping to improve these resources’ quality and sustainability. The findings’ application could ultimately enhance this destination’s competitiveness and its overall success.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48361269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：