Pub Date : 2021-10-31DOI: 10.18089/tms.2021.170402
Agustín Del Castillo García, Sergio Manuel Fernández Miguélez
The globalisation process and the recent economic crises have increased the development of models to identify the factors related to business bankruptcy. The tourism industry is not immune to this concern, and in the previous literature, bankruptcy prediction models are generally focused on hotels or restaurants. However, there are no experiences of global models for tourism companies. This study develops a global bankruptcy prediction model capable of predicting any activities carried out in the tourism industry with high precision. To this end, a sample of 406 Spanish companies that have developed their activity in three tourism industry sectors (hotels, restaurants, and travel agencies) in the period 2017-2019 has been used. This sample includes bankrupt and non-bankrupt corporations and has allowed the comparison between a global model and various focused models applying artificial neural network techniques. The results have confirmed the superiority of the global model and provide different sample selection and cost minimisation solutions for bankruptcy prediction modelling in the tourism industry
{"title":"Predictive potential of the bankruptcy global models in the tourism industry","authors":"Agustín Del Castillo García, Sergio Manuel Fernández Miguélez","doi":"10.18089/tms.2021.170402","DOIUrl":"https://doi.org/10.18089/tms.2021.170402","url":null,"abstract":"The globalisation process and the recent economic crises have increased the development of models to identify the factors related to business bankruptcy. The tourism industry is not immune to this concern, and in the previous literature, bankruptcy prediction models are generally focused on hotels or restaurants. However, there are no experiences of global models for tourism companies. This study develops a global bankruptcy prediction model capable of predicting any activities carried out in the tourism industry with high precision. To this end, a sample of 406 Spanish companies that have developed their activity in three tourism industry sectors (hotels, restaurants, and travel agencies) in the period 2017-2019 has been used. This sample includes bankrupt and non-bankrupt corporations and has allowed the comparison between a global model and various focused models applying artificial neural network techniques. The results have confirmed the superiority of the global model and provide different sample selection and cost minimisation solutions for bankruptcy prediction modelling in the tourism industry","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49249815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-31DOI: 10.18089/tms.2021.170403
Maria do Rosário Campos Mira, Lisete S. Mónico, Z. Breda
This study presents an empirical validation of a scale designed to measure the territorial factors which contribute to the internationalisation of tourism destinations. It is part of a broader investigation in which the dimensions and factors of tourism destinations’ internationalisation were identified, strengthening a systemic perspective of tourism: ‘territory’, ‘product’, ‘governance’ and ‘DMOs’. Here we present the psychometric properties of the items that operationalise the 'territorial' dimension. The questionnaire was administered to 470 Portuguese DMO with responsibilities in the areas of tourism and local or regional development. The scale items were submitted to content, reliability and construct validations through exploratory (principal component analysis) and confirmatory factor analysis (first and second-order factor structures). The data sustain a factor structure composed of the factors ‘resources’, ‘economic activity’, and ‘borders’. The relationship between political options of destinations’ internationalisation and territories’ geographical, cultural and economic characteristics were determined. This relationship forms the foundation of tourism in times of crisis, such as we are currently experiencing.
{"title":"Territorial dimension in the internationalization of tourism destinations: Structuring factors in the post-COVID19","authors":"Maria do Rosário Campos Mira, Lisete S. Mónico, Z. Breda","doi":"10.18089/tms.2021.170403","DOIUrl":"https://doi.org/10.18089/tms.2021.170403","url":null,"abstract":"This study presents an empirical validation of a scale designed to measure the territorial factors which contribute to the internationalisation of tourism destinations. It is part of a broader investigation in which the dimensions and factors of tourism destinations’ internationalisation were identified, strengthening a systemic perspective of tourism: ‘territory’, ‘product’, ‘governance’ and ‘DMOs’. Here we present the psychometric properties of the items that operationalise the 'territorial' dimension. The questionnaire was administered to 470 Portuguese DMO with responsibilities in the areas of tourism and local or regional development. The scale items were submitted to content, reliability and construct validations through exploratory (principal component analysis) and confirmatory factor analysis (first and second-order factor structures). The data sustain a factor structure composed of the factors ‘resources’, ‘economic activity’, and ‘borders’. The relationship between political options of destinations’ internationalisation and territories’ geographical, cultural and economic characteristics were determined. This relationship forms the foundation of tourism in times of crisis, such as we are currently experiencing.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44574968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-31DOI: 10.18089/tms.2021.170404
Sima Rahimizhian, Foad Irani
The growing focus on the benefits of innovative approaches to gain competitive advantages has inspired studies on the emergence of leadership styles that encourage employees to engage in innovative behaviors. This study examines the relationships between constructive leadership and employees' innovative behavior through the safety climate and employees' proactive behavior within the hospitality context. This paper considers constructive leaders as optimistic managers who regulate desired organizational outcomes with a genuine focus on the highest gains of employees and the organization. The person-environment fit (P–E fit) theory evaluated prominent organizational factors driving employees' innovative behavior. Two hundred seventy-two valid surveys were obtained among full-time employees of green hotels operating in Turkey. The proposed mediation model was analyzed using partial least squares structural equation modelling. According to the results, full-time employees of green Turkish hotels demonstrated improved, innovative behaviors at work, while a safe climate was paired with proactive behavior under constructive leadership supervision. The theoretical and managerial implications of findings, as well as recommendations for future research, are addressed.
{"title":"Investigating the antecedents of innovative behaviors in the hotel industry of Turkey","authors":"Sima Rahimizhian, Foad Irani","doi":"10.18089/tms.2021.170404","DOIUrl":"https://doi.org/10.18089/tms.2021.170404","url":null,"abstract":"The growing focus on the benefits of innovative approaches to gain competitive advantages has inspired studies on the emergence of leadership styles that encourage employees to engage in innovative behaviors. This study examines the relationships between constructive leadership and employees' innovative behavior through the safety climate and employees' proactive behavior within the hospitality context. This paper considers constructive leaders as optimistic managers who regulate desired organizational outcomes with a genuine focus on the highest gains of employees and the organization. The person-environment fit (P–E fit) theory evaluated prominent organizational factors driving employees' innovative behavior. Two hundred seventy-two valid surveys were obtained among full-time employees of green hotels operating in Turkey. The proposed mediation model was analyzed using partial least squares structural equation modelling. According to the results, full-time employees of green Turkish hotels demonstrated improved, innovative behaviors at work, while a safe climate was paired with proactive behavior under constructive leadership supervision. The theoretical and managerial implications of findings, as well as recommendations for future research, are addressed.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45272684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-31DOI: 10.18089/tms.2021.170401
G. Sá, N. António
Hospitality is a highly competitive market that struggles to improve its performance. The use of technology is a critical factor for more efficient performance. To understand decision-makers' perception of information systems' influence and importance in their organisations, we conduct a case study in Portugal. The objective was to assess information systems' maturity level of independent hotels and small hotel chains, mapping the level to the hotel's characteristics. In addition, this study explores the types of systems used and hoteliers' main factors, drivers, and limitations to invest in information systems' maturity. We examined 86 companies, representing a total of 195 hotels. The analysis design was done following the Network Exploitation Capability (NEC) model. We found that, generally, hoteliers consider that their companies take more advantage of technology and information systems than they really do. These findings emphasise the importance of the use of technology in hospitality performance and the lack of knowledge that hoteliers have on the subject.
{"title":"Mapping information systems maturity: the case of the portuguese hospitality industry","authors":"G. Sá, N. António","doi":"10.18089/tms.2021.170401","DOIUrl":"https://doi.org/10.18089/tms.2021.170401","url":null,"abstract":"Hospitality is a highly competitive market that struggles to improve its performance. The use of technology is a critical factor for more efficient performance. To understand decision-makers' perception of information systems' influence and importance in their organisations, we conduct a case study in Portugal. The objective was to assess information systems' maturity level of independent hotels and small hotel chains, mapping the level to the hotel's characteristics. In addition, this study explores the types of systems used and hoteliers' main factors, drivers, and limitations to invest in information systems' maturity. We examined 86 companies, representing a total of 195 hotels. The analysis design was done following the Network Exploitation Capability (NEC) model. We found that, generally, hoteliers consider that their companies take more advantage of technology and information systems than they really do. These findings emphasise the importance of the use of technology in hospitality performance and the lack of knowledge that hoteliers have on the subject.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44710262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-31DOI: 10.18089/tms.2021.170303
P. F. Limberger, Lucimari Acosta Pereira, T. Pereira
Loyalty programs (LPs) have been considered a key determining factor for the performance of many companies. Although the benefits, satisfaction, perceived functional value (PFV), and loyalty (BSPfvL) have been widely explored, few studies have attempted to compare the results of this model in different groups of consumers. This study aims to analyze the relationships for varying levels of user involvement in airline loyalty programs. The population of this study was individual members of airway loyalty programs in Brazil. We obtained 429 answered questionnaires. We used multi-group analysis (MGA) using Partial least squares structural equation modeling (PLS-SEM). The results of this study indicate the mediation effect of satisfaction and perceived value and moderation of consumer involvement. A difference was identified between the two groups regarding hedonic benefits, satisfaction, and loyalty. This research has successfully contributed to the airline industry regarding the importance of loyalty benefits. Additionally, it highlights the importance of establishing consumers’ involvement in company loyalty programs. Finally, this study provides practical and theoretical contributions and guides future research efforts.
{"title":"The impact of customer involvement in airline loyalty programs: a multigroup analysis","authors":"P. F. Limberger, Lucimari Acosta Pereira, T. Pereira","doi":"10.18089/tms.2021.170303","DOIUrl":"https://doi.org/10.18089/tms.2021.170303","url":null,"abstract":"Loyalty programs (LPs) have been considered a key determining factor for the performance of many companies. Although the benefits, satisfaction, perceived functional value (PFV), and loyalty (BSPfvL) have been widely explored, few studies have attempted to compare the results of this model in different groups of consumers. This study aims to analyze the relationships for varying levels of user involvement in airline loyalty programs. The population of this study was individual members of airway loyalty programs in Brazil. We obtained 429 answered questionnaires. We used multi-group analysis (MGA) using Partial least squares structural equation modeling (PLS-SEM). The results of this study indicate the mediation effect of satisfaction and perceived value and moderation of consumer involvement. A difference was identified between the two groups regarding hedonic benefits, satisfaction, and loyalty. This research has successfully contributed to the airline industry regarding the importance of loyalty benefits. Additionally, it highlights the importance of establishing consumers’ involvement in company loyalty programs. Finally, this study provides practical and theoretical contributions and guides future research efforts.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42850798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-31DOI: 10.18089/tms.2021.170301
Alp Yenidoğan, Tugba Gurcaylilar-Yenidogan, Nilufer Tetik
While there is growing consensus on the benefits of going green, the relative benefits of revenue-enhancing and cost-cutting effects of environmental practices over performance have remained a more conservative and less explored phenomenon in corporate management studies. The present study investigates the two parallel mediation effects of cost-saving and revenue generation on profitability through environmental management practices. A bootstrap method is employed to make a statistical inference of the causal mediation effects. The data collected from the lodging industry in Antalya/Turkey revealed that the revenue-enhancing and cost-cutting effects of environmental participation have a positive impact on profitability, while no difference was identified in the strength of the indirect effects. In conclusion, the findings of this study indicate a complementary effect of cost reduction and revenue enhancement for green profit.
{"title":"Environmental management and hotel profitability: operating performance matters","authors":"Alp Yenidoğan, Tugba Gurcaylilar-Yenidogan, Nilufer Tetik","doi":"10.18089/tms.2021.170301","DOIUrl":"https://doi.org/10.18089/tms.2021.170301","url":null,"abstract":"While there is growing consensus on the benefits of going green, the relative benefits of revenue-enhancing and cost-cutting effects of environmental practices over performance have remained a more conservative and less explored phenomenon in corporate management studies. The present study investigates the two parallel mediation effects of cost-saving and revenue generation on profitability through environmental management practices. A bootstrap method is employed to make a statistical inference of the causal mediation effects. The data collected from the lodging industry in Antalya/Turkey revealed that the revenue-enhancing and cost-cutting effects of environmental participation have a positive impact on profitability, while no difference was identified in the strength of the indirect effects. In conclusion, the findings of this study indicate a complementary effect of cost reduction and revenue enhancement for green profit.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41731940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-31DOI: 10.18089/tms.2021.170305
M. C. Pires, Maria Basílio, C. Borralho
In this study, we assess the main determinants of banks' profitability in Portugal over the period 2015–2018. We divide the factors that can influence bank profitability into several groups: management quality, credit quality, capital adequacy, liquidity (internal bank factors), and GDP growth (an external factor). The panel dataset is composed of annual report data for the 18 major banks operating in Portugal, representing about 98% of the Portuguese banking product. Profitability has been a persistent challenge for banks since the global financial crisis. Moreover, the Portuguese banking system had been facing several structural problems, which makes this topic particularly relevant. The profitability proxy used is the return on equity (ROE). The empirical strategy followed was pooled OLS. Variables relevant for explaining Portuguese banks' profitability are capital adequacy, liquidity and credit risk. As expected, the results show that capital adequacy (TIER 1) and credit quality (CVCT) have a negative and significant impact on banks' profitability, whereas liquidity (RAL) has a positive impact.
{"title":"Determinants of Portuguese banks' profitability: an update","authors":"M. C. Pires, Maria Basílio, C. Borralho","doi":"10.18089/tms.2021.170305","DOIUrl":"https://doi.org/10.18089/tms.2021.170305","url":null,"abstract":"In this study, we assess the main determinants of banks' profitability in Portugal over the period 2015–2018. We divide the factors that can influence bank profitability into several groups: management quality, credit quality, capital adequacy, liquidity (internal bank factors), and GDP growth (an external factor). The panel dataset is composed of annual report data for the 18 major banks operating in Portugal, representing about 98% of the Portuguese banking product. Profitability has been a persistent challenge for banks since the global financial crisis. Moreover, the Portuguese banking system had been facing several structural problems, which makes this topic particularly relevant. The profitability proxy used is the return on equity (ROE). The empirical strategy followed was pooled OLS. Variables relevant for explaining Portuguese banks' profitability are capital adequacy, liquidity and credit risk. As expected, the results show that capital adequacy (TIER 1) and credit quality (CVCT) have a negative and significant impact on banks' profitability, whereas liquidity (RAL) has a positive impact.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42317957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-31DOI: 10.18089/tms.2021.170304
A. Garg, J. Kumar
As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of the world’s total population. Internet and social media have become an indispensable part of people’s daily lives worldwide. However, most previous research only focuses on social media marketing in other businesses, and there is less research about the development of boutique hotel social media marketing. This study investigates the relationship between different social media marketing practices and customers’ purchase intention in Malaysia’s boutique hotels. The article also explores how to properly conduct social media marketing to increase the customer purchase intention of boutique hotels and promote the boutique hotels’ development in Malaysia. The non-probability random sampling technique 309 response was collected from Malaysian social media users using an online survey. Findings of the research found out that factors including marketing activities and eWOM significantly impact customer purchase intention of the boutique hotels in Malaysia through the mediating variable perceived usefulness and the mediating variable perceived trust. The study offers implications for the development of social media marketing in boutique hotels.
{"title":"Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia","authors":"A. Garg, J. Kumar","doi":"10.18089/tms.2021.170304","DOIUrl":"https://doi.org/10.18089/tms.2021.170304","url":null,"abstract":"As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of the world’s total population. Internet and social media have become an indispensable part of people’s daily lives worldwide. However, most previous research only focuses on social media marketing in other businesses, and there is less research about the development of boutique hotel social media marketing. This study investigates the relationship between different social media marketing practices and customers’ purchase intention in Malaysia’s boutique hotels. The article also explores how to properly conduct social media marketing to increase the customer purchase intention of boutique hotels and promote the boutique hotels’ development in Malaysia. The non-probability random sampling technique 309 response was collected from Malaysian social media users using an online survey. Findings of the research found out that factors including marketing activities and eWOM significantly impact customer purchase intention of the boutique hotels in Malaysia through the mediating variable perceived usefulness and the mediating variable perceived trust. The study offers implications for the development of social media marketing in boutique hotels.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45644592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-31DOI: 10.18089/tms.2021.170302
M. Özdemir, Levent Selman Goktas
The addiction problem associated with the overuse of technology has spread to tourism, with recent literature suggesting that tourists may want “disconnection” while traveling. This study, therefore, focuses on the new and poorly understood concept of the digital detox holiday. There is confusion in the literature since there are many terms to refer to it, such as digital-free tourism, unplugged tourism, and disconnected tourism. This study clarifies digital detox holiday as a tourism form. First, based on a review of previous research, a digital detox holiday model was proposed to resolve the confusion. Second, publications in Google and Scopus databases (2012-2020) were reviewed by bibliometric analysis and science mapping analysis via VOSviewer. The results revealed that the digital detox holiday can be considered a form of digital-free tourism and unplugged tourism. The results also showed that it is a recent research topic, with an increase in relevant publications since 2016, especially after 2018. Consequently, the publication trend is likely to accelerate further in the future. This study contributes to the literature by describing the characteristics of the digital detox holiday and visually mapping publications to highlight trends.
{"title":"Research trends on digital detox holidays: a bibliometric analysis, 2012-2020","authors":"M. Özdemir, Levent Selman Goktas","doi":"10.18089/tms.2021.170302","DOIUrl":"https://doi.org/10.18089/tms.2021.170302","url":null,"abstract":"The addiction problem associated with the overuse of technology has spread to tourism, with recent literature suggesting that tourists may want “disconnection” while traveling. This study, therefore, focuses on the new and poorly understood concept of the digital detox holiday. There is confusion in the literature since there are many terms to refer to it, such as digital-free tourism, unplugged tourism, and disconnected tourism. This study clarifies digital detox holiday as a tourism form. First, based on a review of previous research, a digital detox holiday model was proposed to resolve the confusion. Second, publications in Google and Scopus databases (2012-2020) were reviewed by bibliometric analysis and science mapping analysis via VOSviewer. The results revealed that the digital detox holiday can be considered a form of digital-free tourism and unplugged tourism. The results also showed that it is a recent research topic, with an increase in relevant publications since 2016, especially after 2018. Consequently, the publication trend is likely to accelerate further in the future. This study contributes to the literature by describing the characteristics of the digital detox holiday and visually mapping publications to highlight trends.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43486369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-05DOI: 10.18089/TMS.2021.170204
Nuno António, P. Rita
Until the outbreak of COVID-19, digital transformation was not on many hotels' strategic plan, despite its efficiency-related benefits for saving time, creating better customer experiences, increasing revenue, and supporting decision-making. However, like in many other industries, the COVID-19 physical distancing good practices and governments' restrictions acted as a catalyst and promoted hotels' digitalization. To this end, a questionnaire was administered to 51 hotel managers to verify if that happened in Portuguese hotels and what processes were most impacted. Results showed that 92% of the hotel managers agreed that COVID-19 promoted the digitalization of processes, with most organizations considering that online meetings and technology productivity tools are here to stay. Hotels’ digitalization has the potential to generate high-efficiency gains both in public-facing operations as well as in back-office operations. This study highlights these implications and intends to spur researchers to investigate the practical impact of these implications on business efficiency and social theory.
{"title":"COVID 19: The catalyst for digital transformation in the hospitality industry?","authors":"Nuno António, P. Rita","doi":"10.18089/TMS.2021.170204","DOIUrl":"https://doi.org/10.18089/TMS.2021.170204","url":null,"abstract":"Until the outbreak of COVID-19, digital transformation was not on many hotels' strategic plan, despite its efficiency-related benefits for saving time, creating better customer experiences, increasing revenue, and supporting decision-making. However, like in many other industries, the COVID-19 physical distancing good practices and governments' restrictions acted as a catalyst and promoted hotels' digitalization. To this end, a questionnaire was administered to 51 hotel managers to verify if that happened in Portuguese hotels and what processes were most impacted. Results showed that 92% of the hotel managers agreed that COVID-19 promoted the digitalization of processes, with most organizations considering that online meetings and technology productivity tools are here to stay. Hotels’ digitalization has the potential to generate high-efficiency gains both in public-facing operations as well as in back-office operations. This study highlights these implications and intends to spur researchers to investigate the practical impact of these implications on business efficiency and social theory.","PeriodicalId":43763,"journal":{"name":"Tourism & Management Studies","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45451063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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