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Rating Tourists' Interest in Tourism-Tailored Climate and Environmental Products 评定游客对旅游业量身定制的气候和环境产品的兴趣
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.438
L. Velea, Alessandro Gallo, M. Udriștioiu, Silvia Puiu
The scientific literature comprises a relatively large palette of studies focusing on tourist preferences regarding the weather and climate at the destination. However, the findings do not allow for establishing a hierarchy of climate and environmental features of interest for tourism based on destination type (urban/rural/mountain/seaside), but mainly to list them. We aim to identify some characteristics of a potential climate service targeting tourists by addressing in particular three aspects: 1. which are the weather, climate and/or environmental features most commonly marked as of interest in the general case of 'any destination type' and for the particular case of rural destinations; 2. which are the delivery and presentation forms of greatest interest; 3. how willing would be the tourists to pay for such a service. To this end, we used a questionnaire with five closed questions regarding these aspects, disseminated in Romania and Italy. The results confirm some expectations based on scientific literature and highlight the user interest in information encompassing several climates and/or environmental aspects, preferably in one single product. The results may be valuable for developing and providing effective tourism-oriented climate and environmental products and contribute to a better user uptake of such products and services.
科学文献包括相对大量的研究,重点关注游客对目的地天气和气候的偏好。然而,研究结果不允许根据目的地类型(城市/农村/山区/海滨)建立旅游业感兴趣的气候和环境特征的层次结构,而是主要列出它们。我们的目标是通过以下三个方面来确定针对游客的潜在气候服务的一些特征:1。在“任何目的地类型”的一般情况下,以及在农村目的地的特殊情况下,最常被标记为感兴趣的天气、气候和/或环境特征;2.哪些是最令人感兴趣的交付和展示形式;3.游客愿意为这样的服务付费吗。为此,我们使用了一份在罗马尼亚和意大利散发的问卷,其中有五个关于这些方面的封闭问题。结果证实了基于科学文献的一些期望,并强调了用户对包括几个气候和/或环境方面的信息的兴趣,最好是在一个产品中。研究结果可能有助于开发和提供有效的以旅游业为导向的气候和环境产品,并有助于用户更好地接受这些产品和服务。
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引用次数: 0
How to Improve Tour Leaders and Guides Service Performance through Emotional Display Rules – The Moderating Effect of Job Stress 如何通过情绪展示规则提高导游服务绩效——工作压力的调节作用
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.403
Kuang-Yu Chang, Wen-Hsien Chang, Yu-Chen Yeh
If tour guides or leaders want to improve service quality, their emotions must be treated squarely and systematically trained. Therefore, this research explored the impacts of the emotional display rules on tour leaders and guides facing occupational stress regarding service performance and the moderating effect of job stress to construct a service performance model. The questionnaire survey was based on legally registered consolidated travel agencies in Taiwan's northern, central, and southern regions. Each selected travel agency was sent 10 questionnaires for the tour leaders or guides who worked for the agency to fill in. A total of 5,616 questionnaires were distributed. And 394 valid questionnaires were obtained. Data were processed using Partial Least Squares- Structural Equation Modeling. Results revealed that trust and work involvement significantly influence emotional display rules, and job stress has moderation effects on emotional display rules and service performance. This study utilized a service performance impact model to explore and verify. The results provide specific and meaningful verifications for academic research on job stress and emotional labour. This would fill the research gap in previous literature on emotional labour and discussion on travel agencies. This research provides references in both practical and academic fields through different perspectives.
导游或领队要想提高服务质量,就必须正视他们的情绪,进行系统的训练。因此,本研究探讨了情绪表现规则对导游服务绩效职业压力的影响以及工作压力的调节作用,构建服务绩效模型。问卷调查是基于台湾北部、中部和南部地区合法注册的联合旅行社。每个选定的旅行社都被发送了10份问卷,让在该旅行社工作的领队或导游填写。共发放了5616份问卷。共获得有效问卷394份。数据处理采用偏最小二乘-结构方程模型。结果发现,信任和工作投入对情绪表现规则有显著影响,工作压力对情绪表现规则和服务绩效有调节作用。本研究利用服务绩效影响模型进行探索与验证。研究结果为工作压力与情绪劳动的学术研究提供了具体而有意义的验证。这将填补以往关于情绪劳动的文献和对旅行社的讨论的研究空白。本研究从不同角度提供了实践和学术上的参考。
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引用次数: 2
Defining an Integrated and Computed Methodology Approach for Sentiment and Psychographic Analysis in Tourism Research 定义旅游研究中情感和心理分析的综合计算方法
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.393
Federica Izzo, Q. Picone
High-performance computational resources and artificial intelligence-based tools can enhance tourism research and marketing. However, a formal methodological approach using digital technologies in this field is still missing. This research work presents the preliminary results of defining an integrated computational methodology in tourism research and marketing. In addition, the paper aims to provide guidelines for a methodological approach leveraging technological resources and Big Data. The proposed research method is based on online User-Generated Content (UGC) analysis through a psychographic approach based on the Big Five Model, Sentiment Analysis, and Machine Learning techniques. The study is supported by high-performance computing resources, artificial intelligence-based tools, and open-source Python-based software for data collection, text analysis, and psychographic attribution. Results show a remarkable performance of the BFF prediction model and confirm the role of personality in the tourists’ decision-making and appreciation of a site. Future developments of this project involve using the acquired structured dataset labeled with sentiment and psychographic attribution to create a further prediction model on tourist segments and appreciation as part of a marketing strategy in tourism management. Future research should push forward the development of further integrated and performing computer-based methodology in tourism research and marketing, leveraging the massive amount of data and the potential of high-performance computing techniques. The main contribution of this research effort is twofold: the definition of a general-purpose BFF/Sentiment Analysis methodology and the development of a prediction model from online UGC based on the Big Five personality traits in the tourism research scenario.
高性能的计算资源和基于人工智能的工具可以加强旅游研究和营销。然而,在这一领域使用数字技术的正式方法论方法仍然缺失。这项研究工作提出了在旅游研究和营销中定义综合计算方法的初步结果。此外,该论文旨在为利用技术资源和大数据的方法论方法提供指导方针。所提出的研究方法基于在线用户生成内容(UGC)分析,通过基于五大模型、情绪分析和机器学习技术的心理图方法。这项研究得到了高性能计算资源、基于人工智能的工具和用于数据收集、文本分析和心理归因的开源Python软件的支持。结果表明,BFF预测模型具有显著的性能,并证实了个性在游客决策和欣赏景点中的作用。该项目的未来发展包括使用所获得的标记有情感和心理归因的结构化数据集,创建关于旅游细分市场和欣赏的进一步预测模型,作为旅游管理营销战略的一部分。未来的研究应该推动旅游研究和营销中进一步集成和执行基于计算机的方法的发展,利用大量数据和高性能计算技术的潜力。这项研究工作的主要贡献有两方面:定义了通用的BFF/情绪分析方法,并开发了基于旅游研究场景中五大人格特征的在线UGC预测模型。
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引用次数: 1
Minds Think Alike: How Do Food Delivery Mobile Applications Innovate Consumer Service 思维相似:送餐移动应用程序如何创新消费者服务
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.384
Shu-Hua Wu
Food delivery mobile applications, such as UBER’S EATS and FOODPANDA mobile apps, are supported by real-time consumer transportation. The study will explain the importance of food delivery mobile apps to affect consumers’ continuance usage intention. A model with relative advantages was provided from the perspective of emotions, uses, and gratifications theory, and data collection using a food delivery mobile app that provided a survey with a hyperlink so that users would relate their experience to its use. 3,000 hyperlinks of invitations to the survey were sent out, with 431 returned. The design and relative service advantages significantly impact users, resulting in improved usage intention for mobile apps. One of the benefits is that the food delivery mobile app offers immediate services to help consumers, such as delivery or transportation. To increase efficiency, innovative food delivery mobile app link hospitality industries that achieve a one-stop service that fulfills user demand for their consumers; When the mobile app-enabled to provide precision and valuable information and create an innovative service assistant, such as a global position system and expected route of taxi and the cost, which better fulfill user needs and often leads to a higher appraisal than the previous service and enhances user intention.
UBER’S EATS和FOODPANDA移动应用程序等送餐移动应用程序由实时消费者运输支持。这项研究将解释送餐手机应用程序对影响消费者持续使用意愿的重要性。从情感、用途和满足理论的角度,以及使用送餐移动应用程序收集数据的角度,提供了一个具有相对优势的模型,该应用程序提供了一项带有超链接的调查,以便用户将他们的体验与使用联系起来。发出了3000个调查邀请的超链接,返回了431个。设计和相对的服务优势显著影响了用户,从而提高了移动应用程序的使用意愿。其中一个好处是,送餐手机应用程序提供即时服务来帮助消费者,如送餐或运输。为了提高效率,创新的送餐手机应用程序将酒店业联系起来,实现一站式服务,满足用户对消费者的需求;当移动应用程序能够提供精确和有价值的信息,并创建一个创新的服务助手时,例如全球定位系统和出租车的预期路线以及成本,这将更好地满足用户需求,通常会比以前的服务获得更高的评价,并增强用户的意愿。
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引用次数: 1
Flow Experience Study for Outdoor Recreation: Ilgaz Ski Area Case Study 户外娱乐的流量体验研究:Ilgaz滑雪场案例研究
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.370
G. Göker
Outdoor recreation is considered within the nature tourism potential of destinations. The study aims to measure the effect of the psychological levels of the ski athletes skiing in Ilgaz Mountain in the context of the flow experience dimensions on their perceived value for their activity and their behavioral intentions towards the destination. In addition, measuring the effect of the perceived value of the activity on the behavioral intention towards the destination is also within the scope of the other purpose. The study population consists of ski athletes coming to Ilgaz National Park. The Flow Experience Scale, developed by Jackson and Marsh (1996), was used in the study. The questionnaire method – a face-to-face interview technique, was preferred as a data collection tool.  The collected data were analyzed with SPSS and AMOS package programs. As a result of the regression analysis, it was determined that the flow experience had a positive effect on the perceived value and behavioral intention. In addition, it was concluded that perceived value positively affected behavioral intention. The perceived value of amateur and professional skiers coming to the Ilgaz ski area is important for the destination. Athletes' enjoyment in the context of their flow experiences influences their goal-directed behavioral intentions. Local government support is needed to develop the potential of destinations where winter tourism and recreation activities are carried out. This study is important for promoting and sustaining eco-tourism activities and outdoor recreation.
户外娱乐被认为是自然旅游目的地的潜力。本研究旨在测量流体验维度下伊尔嘎兹山滑雪运动员的心理水平对其活动感知价值和目的地行为意向的影响。此外,衡量活动的感知价值对目的地行为意向的影响也在其他目的的范围内。研究对象是前往伊尔嘎兹国家公园的滑雪运动员。本研究采用Jackson and Marsh(1996)开发的心流体验量表。问卷调查法是一种面对面的访谈技术,是首选的数据收集工具。采用SPSS和AMOS软件包对收集的数据进行分析。通过回归分析,确定心流体验对感知价值和行为意向有正向影响。此外,我们还发现感知价值正向影响行为意向。业余和专业滑雪者来到伊尔加兹滑雪场的感知价值对目的地很重要。运动员在心流体验下的享受会影响他们的目标导向行为意向。需要地方政府的支持来开发开展冬季旅游和娱乐活动的目的地的潜力。该研究对促进和维持生态旅游活动和户外休闲具有重要意义。
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引用次数: 1
Knowledge and Technological Innovations in the Context of Tourists' Spending in OECD Countries 经合组织国家游客消费背景下的知识与技术创新
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.460
M. Rigelský, B. Gavurová, Ľ. Nastišin
Tourism is one of those segments where the effect of implemented innovations tends to show relatively quickly. The presented study aims to assess the links between knowledge and technological innovation and tourists' spending in a sample of developed countries. To this end, the research relied on annual data (2010-2019) from selected OECD countries (n = 36). Data presenting the innovation potential (Knowledge & technology Global Innovation Index) of selected countries (knowledge creation, impact of knowledge, and knowledge diffusion) was included in the analyzes. Four indicators represented tourism: Business Tourism Spending, Leisure Tourism Spending, Domestic Tourism Spending, Visitor Exports - Foreign spending. The panel regression analysis showed that demonstrable links were proved only for some assumptions, while the identified effects acquired negative trajectories, i.e., in countries where higher tourist spending was identified, lower outputs of innovation activities in the examined areas can be expected. In addition, significant negative links were discovered between the indicators of the creation of knowledge and visitor exports, as well as the dissemination of knowledge and domestic tourism spending. For more accurate results, further analyzes and examinations of interconnections in a different country structure are needed.
旅游业是实施创新的效果往往相对较快显现的领域之一。本研究旨在以发达国家为样本,评估知识和技术创新与游客消费之间的联系。为此,该研究依赖于选定的经合组织国家(n = 36)的年度数据(2010-2019年)。所选国家的创新潜力(知识与技术全球创新指数)(知识创造、知识影响和知识扩散)数据被纳入分析。四个指标代表旅游业:商务旅游消费,休闲旅游消费,国内旅游消费,游客出口-国外消费。小组回归分析表明,只有在某些假设下才证明了可证明的联系,而已确定的影响获得了消极的轨迹,即在确定游客消费较高的国家,可以预期在所审查地区的创新活动产出较低。此外,还发现知识创造指标与游客出口、知识传播指标与国内旅游消费之间存在显著的负相关关系。为了获得更准确的结果,需要进一步分析和检查不同国家结构中的相互联系。
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引用次数: 4
Outsourcing from the Perspectives of Competitive Capabilities and Supplier Innovation in the Hotel Sector 竞争能力视角下的外包与酒店业供应商创新
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.429
Tomás F. Espino-Rodríguez, Mahmoud Gebril Taha Admed, Antonia M. Gil-Padilla
This study aims to identify the outsourcing levels of the main activities or processes carried out in a hotel and the main benefits perceived by hotel managers. It proposes a model that explores the impact of supplier innovation on the perceived benefits of outsourcing, the relationship between supplier innovation and outsourcing, and competitive capabilities related to cost, quality, flexibility, and delivery.  A personal questionnaire was designed for the directors and managers of 114 hotels located in Egypt to achieve this objective. A structural model has been developed to test the hypotheses. The findings indicate that supplier innovation positively influences the perceived benefits of outsourcing. They also show that supplier innovation positively influences competitive capabilities related to quality, flexibility, and delivery. In contrast, outsourcing alone only influences the competitive capability related to cost, with no impact on other competitive capabilities. From a practical point of view, the study identified which activities are outsourced more often and which are not, as well as the main benefits of outsourcing perceived by managers. These results help managers determine which activities are outsourced in the hotel sector and how their hotel is positioned in outsourcing. This paper presents the first empirical study to analyse the relationship between supplier innovation's impact and outsourcing benefits. It is also the first empirical research to consider the relationship between outsourcing and supplier innovation and competitive capabilities.
本研究旨在确定酒店开展的主要活动或流程的外包水平以及酒店经理感知的主要利益。它提出了一个模型,探讨了供应商创新对外包感知利益的影响,供应商创新与外包之间的关系,以及与成本、质量、灵活性和交付相关的竞争能力。为实现这一目标,为埃及114家酒店的董事和经理设计了一份个人问卷。已经开发了一个结构模型来检验这些假设。研究结果表明,供应商创新对外包的感知效益有正向影响。它们还表明,供应商创新对质量、灵活性和交付相关的竞争能力产生了积极影响。相比之下,外包本身只影响与成本相关的竞争能力,对其他竞争能力没有影响。从实践的角度来看,该研究确定了哪些活动更经常外包,哪些不经常外包,以及管理人员认为外包的主要好处。这些结果有助于管理者确定酒店行业的哪些活动是外包的,以及他们的酒店在外包中的定位。本文首次实证分析了供应商创新的影响与外包效益之间的关系。这也是第一个考虑外包与供应商创新和竞争能力之间关系的实证研究。
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引用次数: 0
Determinants of Tourism Demand in Selected EU Med Countries: Empirical Panel Analysis 欧盟地中海国家旅游需求的决定因素:实证面板分析
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.382
Fatmire Dreshaj, S. Krasniqi, Kushtrim Dreshaj
Due to its significant contribution to the prosperity and growth of economies, the tourism industry has always been the one that attracted the attention of many practitioners and researchers who have tried in different ways and from different aspects to identify the key variables that determine tourism demand. The importance of tourism is especially evident in the group of countries included in the EUrope Mediterranean (EU Med) alliance. Considering the importance and role of tourism, the main objective of this research is to examine the influence of different factors on tourism demand for selected eight countries from EU Med alliance during the period 2010-2020 with the application of a dynamic panel data model. The variables encompassed in the model, i.e., income and trade, show a statistically significant positive influence on tourist arrivals in eight countries from EU Med alliance. The results of the empirical research confirmed the positive impact of previous demand on current demand as well as its statistical significance. On the other hand, we also found that terrorism and Covid-19 negatively impact tourist demand. These results imply that for any country in the eight countries from EU Med alliance to attract more arrivals of tourists, it should invest significantly in the tourism sector in terms of upgrading tourism infrastructure, increasing trade openness and promoting a peaceful reputation and safe country.
由于旅游业对经济繁荣和增长的重大贡献,旅游业一直吸引着许多从业者和研究人员的注意,他们试图以不同的方式,从不同的方面来确定决定旅游需求的关键变量。旅游业的重要性在加入欧盟-地中海(欧盟-地中海)联盟的国家集团中尤为明显。考虑到旅游业的重要性和作用,本研究的主要目的是应用动态面板数据模型,考察2010-2020年期间不同因素对欧盟-地中海联盟选定的八个国家旅游需求的影响。该模型中包含的变量,即收入和贸易,显示出对欧盟-地中海联盟八个国家的游客人数的统计显著的积极影响。实证研究结果证实了以往需求对当前需求的积极影响及其统计意义。另一方面,我们还发现恐怖主义和新冠肺炎对旅游需求产生了负面影响。这些结果表明,对于欧盟-地中海联盟八个国家中的任何一个国家来说,为了吸引更多的游客,都应该在旅游业进行大量投资,升级旅游基础设施,提高贸易开放度,促进和平声誉和安全国家。
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引用次数: 0
Social Capital and Job Search Behavior in the Services Industry: Online Social Networks Perspective 社会资本与服务业求职行为:在线社会网络视角
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.481
Zoltán Rózsa, Vladimir Minčič, V. Krajčík, Hana Vránová
Although job seeker social capital is considered a fundamental determinant of job-finding ability, it has yet to be discovered which activities contribute to its formation in the online social networking environment. Therefore, this study aims to reveal how job-seekers use online social networks, which job-searching activities increase their social capital and consequently contribute to finding a job in the services sector. The analyzed data were collected through an online questionnaire completed by 431 respondents. The resulting regression model identified two significant factors, namely the use of an online social network to directly contact a potential employer (p-value = 0.0017) and membership in Facebook professional groups in the area in which the respondent was looking for a job (p-value < 0.0001). The results confirmed that job-seekers who conduct both identified activities would have a 1.94 times bigger chance of finding a job. On the other hand, if they would not perform either of the activities, the probability of not finding a job would be 6.69 times higher. This study has several implications for human resource management theory and practice. First, it identifies job-seekers activities to find a job on online social networks and specifies the activities which lead to getting a job. Second, it enriches the Uses and Gratification theory by revealing that job-seekers prioritize the saturation of social needs over cognitive needs when searching for jobs on online social networking sites.
虽然求职者的社会资本被认为是求职能力的基本决定因素,但在网络社交环境中,哪些活动有助于其形成尚未被发现。因此,本研究旨在揭示求职者如何使用在线社交网络,哪些求职活动增加了他们的社会资本,从而有助于在服务业找到工作。分析的数据是通过431名受访者完成的在线问卷收集的。由此产生的回归模型确定了两个重要因素,即使用在线社交网络直接联系潜在雇主(p值= 0.0017)和在被调查者正在寻找工作的地区的Facebook专业小组成员(p值< 0.0001)。结果证实,同时进行上述两项活动的求职者找到工作的几率要高出1.94倍。另一方面,如果他们不做任何一项活动,找不到工作的可能性将高出6.69倍。本研究对人力资源管理的理论与实践具有重要意义。首先,它确定了求职者在在线社交网络上寻找工作的活动,并指定了导致获得工作的活动。其次,它通过揭示求职者在在线社交网站上搜索工作时优先考虑社会需求的饱和而不是认知需求,丰富了使用与满足理论。
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引用次数: 7
Effects of the COVID-19 Pandemic on Corporate Social Responsibility in the Hotel Industry – Case of the Czech Republic 新冠肺炎疫情对酒店业企业社会责任的影响——以捷克共和国为例
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-20 DOI: 10.29036/jots.v13i25.414
J. Vávrová
This paper concerns Corporate Social Responsibility (CSR) in the hotel industry. The main goal was to find out how the CSR activities of hotels changed during the coronavirus disease pandemic (COVID-19). The research on this topic was executed in the Czech Republic. The Czech Republic, due to the local tourism diversity, provides a representative picture of the topic in a European context. A unique questionnaire survey of 154 respondents selected by quotes was performed in May 2022. Managers of hotels answered questions about CSR efforts before the coronavirus disease pandemic (COVID-19) and now. CSR activities were examined in several areas of economic, social, and environmental responsibility. The picture of CSR evolution over time influenced by the COVID-19 crisis can be seen. The paper presents several surprising facts. It shows that smaller facilities can also perform CSR and that lower annual turnover is not a barrier for hotels. The gathered data and implications are analysed in detailed contingency tables and visualized in a graph. Due to the specificity of the data, the uncertainty coefficient and Cramer's V coefficient were chosen to explore possible associations in the dataset. The largest benefit of this study is that the data represents not only external reports of CSR but also strategic thinking of hotel facilities. The next benefit of the study is a unique model of specific CSR activities that hotels perform now.
本文关注的是酒店业的企业社会责任。主要目标是了解在冠状病毒疾病大流行(新冠肺炎)期间,酒店的企业社会责任活动是如何变化的。关于这一专题的研究是在捷克共和国进行的。捷克共和国由于当地旅游业的多样性,提供了欧洲背景下该专题的代表性图片。2022年5月,对154名通过引用方式选择的受访者进行了一项独特的问卷调查。酒店经理回答了在冠状病毒疾病大流行(新冠肺炎)之前和现在有关企业社会责任努力的问题。在经济、社会和环境责任的几个领域审查了企业社会责任活动。可以看到新冠肺炎危机影响下企业社会责任随时间演变的情况。这篇论文提出了几个令人惊奇的事实。这表明,较小的设施也可以履行CSR,较低的年营业额并不是酒店的障碍。收集的数据和含义在详细的列联表中进行分析,并在图表中可视化。由于数据的特殊性,选择了不确定性系数和克雷默V系数来探索数据集中可能的关联。这项研究的最大好处是,这些数据不仅代表了企业社会责任的外部报告,还代表了酒店设施的战略思维。这项研究的下一个好处是酒店现在开展的特定CSR活动的独特模式。
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引用次数: 6
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Journal of Tourism and Services
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