Pub Date : 2022-06-30DOI: 10.29036/jots.v13i24.341
Oyunchimeg Luvsandavaajav, G. Narantuya, E. Dalaibaatar, Z. Raffay
International tourists’ perceptions of the destination’s image, travel satisfaction and revisit intentions are crucial to effective destination marketing and overall destination competitiveness. Tourist destinations often compete through their image in potential tourists’ minds. Therefore, a destination image is central due to its influence on tourists’ decision-making and destination selection. Successful destination marketing depends on the in-depth understanding of the destination image held by tourists. This study investigates the destination image changes of Mongolia for specific periods of time. The research examines the attributes of destination images through a longitudinal comparison of data sets from 2004 to 2019 to determine if any change in destination images existed over time. The research model was developed on the attributes of cognitive and affective images, tourist satisfaction, and revisit intentions. The first set of data was obtained from the 280 international tourists who travelled to Mongolia in 2004. The second set of data was obtained from 310 international tourists who travelled to Mongolia in 2019. The research model was validated using structural equation modelling. Independent sample t-tests were performed using two data sets to examine changes in the destination image over the years. The result shows that there are positive changes in the cognitive and affective image of the destination in a given period of time, which influenced tourist satisfaction and their revisit intentions. The implications of the research findings for the travel intermediaries, destination marketing organizations, and potential future research are also discussed.
{"title":"A Longitudinal Study of Destination Image, Tourist Satisfaction, and Revisit Intention","authors":"Oyunchimeg Luvsandavaajav, G. Narantuya, E. Dalaibaatar, Z. Raffay","doi":"10.29036/jots.v13i24.341","DOIUrl":"https://doi.org/10.29036/jots.v13i24.341","url":null,"abstract":"International tourists’ perceptions of the destination’s image, travel satisfaction and revisit intentions are crucial to effective destination marketing and overall destination competitiveness. Tourist destinations often compete through their image in potential tourists’ minds. Therefore, a destination image is central due to its influence on tourists’ decision-making and destination selection. Successful destination marketing depends on the in-depth understanding of the destination image held by tourists. This study investigates the destination image changes of Mongolia for specific periods of time. The research examines the attributes of destination images through a longitudinal comparison of data sets from 2004 to 2019 to determine if any change in destination images existed over time. The research model was developed on the attributes of cognitive and affective images, tourist satisfaction, and revisit intentions. The first set of data was obtained from the 280 international tourists who travelled to Mongolia in 2004. The second set of data was obtained from 310 international tourists who travelled to Mongolia in 2019. The research model was validated using structural equation modelling. Independent sample t-tests were performed using two data sets to examine changes in the destination image over the years. The result shows that there are positive changes in the cognitive and affective image of the destination in a given period of time, which influenced tourist satisfaction and their revisit intentions. The implications of the research findings for the travel intermediaries, destination marketing organizations, and potential future research are also discussed.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43923133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.29036/jots.v13i24.308
Tzu-Ching Lai, Chia-Li Hsieh, Edward C. S. Ku
This study aimed to examine how prestige sensitivity and fashion leadership affect conspicuous consumption via specific products and the moderate role of brand consciousness on conspicuous consumption. We collected samples of conspicuous consumption behaviour from three famous travel online communities’ consumers by mailing an online survey hyperlink to those who qualified tourists. Statistical analysis involved the use of SPSS and SmartPLS programs. As prestige sensitivity and fashion leadership can contribute to conspicuous consumption, the uniqueness of luxury tourism products should be considered as a mediator variable in determining conspicuous consumption. Tourism marketers can communicate prestige to the consumer through advertising that encourages the consumer to purchase. Advertising oriented toward prestige sensitivity can play an attractive role in luxury tourism product sales. Luxury tourism providers need to stand out and differentiate their product characteristics to suit the individual needs through differentiated products or dedicated services.
{"title":"The Gorgeous Brand: Understanding Consumer’ Conspicuous Consumption for Luxury Tourism Products","authors":"Tzu-Ching Lai, Chia-Li Hsieh, Edward C. S. Ku","doi":"10.29036/jots.v13i24.308","DOIUrl":"https://doi.org/10.29036/jots.v13i24.308","url":null,"abstract":"This study aimed to examine how prestige sensitivity and fashion leadership affect conspicuous consumption via specific products and the moderate role of brand consciousness on conspicuous consumption. We collected samples of conspicuous consumption behaviour from three famous travel online communities’ consumers by mailing an online survey hyperlink to those who qualified tourists. Statistical analysis involved the use of SPSS and SmartPLS programs. As prestige sensitivity and fashion leadership can contribute to conspicuous consumption, the uniqueness of luxury tourism products should be considered as a mediator variable in determining conspicuous consumption. Tourism marketers can communicate prestige to the consumer through advertising that encourages the consumer to purchase. Advertising oriented toward prestige sensitivity can play an attractive role in luxury tourism product sales. Luxury tourism providers need to stand out and differentiate their product characteristics to suit the individual needs through differentiated products or dedicated services.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47907708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.29036/jots.v13i24.366
Tangchung Kan
School travel plan (STP) is a significant tourism market for travel agencies; this study explores how travel agencies with customer orientation ability, product advantages, and high-quality service performance affect customer perceived value and the strategic adaptation of travel agencies from a resource-based view by moderating the effect of inter-functional coordination. Proportionate stratified sampling was used to select teachers and administrators from junior and high schools who participated in graduation trip selection for three years from Taiwan, and 183 samples were collected for analysis; likewise, PLS-SEM was adopted to verify the measurements and test hypotheses in the research. The scientific results indicate that travel agencies with customer orientation, product advantages, and high service performance positively impact customer perceived value. Inter-functional coordination has a moderating effect on customer perceived value and travel agency strategic adaptation. Travel agencies have customer-oriented characteristics that can clearly understand customers’ needs and prioritize them. Constantly reviewing customers’ needs and enhancing their perceived value can lead to increased sales volume in STP market. Effective communication and coordination are the critical effects of cooperation between travel agencies and other tourism industries, and travel agencies should quickly respond to schools and provide tourism products that meet STPs’ needs in Taiwan.
{"title":"Perceived Value, Inter-functional Coordination, and Strategic Adaptation: The Perspective on Selecting Travel Agencies from School Travel Plan","authors":"Tangchung Kan","doi":"10.29036/jots.v13i24.366","DOIUrl":"https://doi.org/10.29036/jots.v13i24.366","url":null,"abstract":"School travel plan (STP) is a significant tourism market for travel agencies; this study explores how travel agencies with customer orientation ability, product advantages, and high-quality service performance affect customer perceived value and the strategic adaptation of travel agencies from a resource-based view by moderating the effect of inter-functional coordination. Proportionate stratified sampling was used to select teachers and administrators from junior and high schools who participated in graduation trip selection for three years from Taiwan, and 183 samples were collected for analysis; likewise, PLS-SEM was adopted to verify the measurements and test hypotheses in the research. The scientific results indicate that travel agencies with customer orientation, product advantages, and high service performance positively impact customer perceived value. Inter-functional coordination has a moderating effect on customer perceived value and travel agency strategic adaptation. Travel agencies have customer-oriented characteristics that can clearly understand customers’ needs and prioritize them. Constantly reviewing customers’ needs and enhancing their perceived value can lead to increased sales volume in STP market. Effective communication and coordination are the critical effects of cooperation between travel agencies and other tourism industries, and travel agencies should quickly respond to schools and provide tourism products that meet STPs’ needs in Taiwan.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":"35 1","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41285655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.29036/jots.v13i24.368
Petra Vašaničová, Sylvia Jenčová, B. Gavurová, R. Bačík
Coopetition has been the issue of various studies in different fields, but there is a research gap in examining coopetition within the tourism sector and destination management. This paper aims to determine whether there are internally homogeneous and externally heterogeneous groups of European Union countries regarding indicators of natural and cultural resources of the Travel and Tourism Competitiveness Index (TTCI), and thus subsequently identify the importance and possibilities of competition among countries within the tourism sector. Multidimensional scaling and cluster analysis are used to verify the research hypothesis, along with ten indicators of the fourth sub-index (Natural and Cultural Resources) of TTCI. The results of the cluster analysis led to a six-group solution. Italy, Spain, and France have the best position in terms of tourism competitiveness. The results show space for competition in the international tourism market. Even though EU countries are competitors at a global level, their cooperation could be beneficial to tourism development. The findings of this study can be helpful in planning and strategy development for tourism policymakers and destination management organizations but can also be used to develop various marketing strategies. Furthermore, cooperation between destinations will support the need for strategic flexibility in the tourism sector, as the diversity of tourism attractions will increase.
{"title":"Coopetition of European Union Countries within Destination Management","authors":"Petra Vašaničová, Sylvia Jenčová, B. Gavurová, R. Bačík","doi":"10.29036/jots.v13i24.368","DOIUrl":"https://doi.org/10.29036/jots.v13i24.368","url":null,"abstract":"Coopetition has been the issue of various studies in different fields, but there is a research gap in examining coopetition within the tourism sector and destination management. This paper aims to determine whether there are internally homogeneous and externally heterogeneous groups of European Union countries regarding indicators of natural and cultural resources of the Travel and Tourism Competitiveness Index (TTCI), and thus subsequently identify the importance and possibilities of competition among countries within the tourism sector. Multidimensional scaling and cluster analysis are used to verify the research hypothesis, along with ten indicators of the fourth sub-index (Natural and Cultural Resources) of TTCI. The results of the cluster analysis led to a six-group solution. Italy, Spain, and France have the best position in terms of tourism competitiveness. The results show space for competition in the international tourism market. Even though EU countries are competitors at a global level, their cooperation could be beneficial to tourism development. The findings of this study can be helpful in planning and strategy development for tourism policymakers and destination management organizations but can also be used to develop various marketing strategies. Furthermore, cooperation between destinations will support the need for strategic flexibility in the tourism sector, as the diversity of tourism attractions will increase.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48779594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.29036/jots.v13i24.354
N. Shpak, Oksana Muzychenko-Kozlovska, M. Gvozd, W. Sroka, Marianna Havryliuk
The tourism industry is one of the priorities. Each country in a represented tourism industry reflects its unique natural resources and cultural and historical heritage. These components are used to form a tourism brand. Thus, to assess a tourism brand, it is necessary to use a comprehensive methodology aimed at defining the impact of factors on the attractiveness of the tourism brand, which allows to analyze and identify those factors that positively and negatively affect the level of tourism brand and need strengthening or leveling. The issue is becoming increasingly important in the field of tourism. Given these facts, the article aims to develop a scientific and methodological approach to modeling the assessment of the impact of factors on the attractiveness of a country’s tourism brand and formulate recommendations for improving a country’s tourism brand management. The construction of the model is based on the analysis and calculation of statistical data using the method of calculating the integrated indicators. Based on the study, the components have been analyzed, and integrated indicators for assessing the impact of factors on the attractiveness of the country’s tourism brand have been calculated. The appropriate methodology has been tested in the case of Ukraine.
{"title":"Comprehensive Assessment of the Influence of Factors on the Attractiveness of a Country’s Tourism Brand - A Model Approach","authors":"N. Shpak, Oksana Muzychenko-Kozlovska, M. Gvozd, W. Sroka, Marianna Havryliuk","doi":"10.29036/jots.v13i24.354","DOIUrl":"https://doi.org/10.29036/jots.v13i24.354","url":null,"abstract":"The tourism industry is one of the priorities. Each country in a represented tourism industry reflects its unique natural resources and cultural and historical heritage. These components are used to form a tourism brand. Thus, to assess a tourism brand, it is necessary to use a comprehensive methodology aimed at defining the impact of factors on the attractiveness of the tourism brand, which allows to analyze and identify those factors that positively and negatively affect the level of tourism brand and need strengthening or leveling. The issue is becoming increasingly important in the field of tourism. Given these facts, the article aims to develop a scientific and methodological approach to modeling the assessment of the impact of factors on the attractiveness of a country’s tourism brand and formulate recommendations for improving a country’s tourism brand management. The construction of the model is based on the analysis and calculation of statistical data using the method of calculating the integrated indicators. Based on the study, the components have been analyzed, and integrated indicators for assessing the impact of factors on the attractiveness of the country’s tourism brand have been calculated. The appropriate methodology has been tested in the case of Ukraine.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49422302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.29036/jots.v13i24.278
T. Ismail, M. Zahari, M. Hanafiah, K. Balasubramanian
The study’s primary purpose is to investigate customer brand personality’s effect on their dining experience and satisfaction at luxury hotel restaurants in Malaysia. Also, this study tests the mediation effect of dining experience on the brand personality and satisfaction interrelationship. A structured survey gathered empirical data from 482 luxury hotel restaurant customers. The AMOS software evaluated the research model using structural equation modelling (SEM). This study verifies that customer brand personality positively and significantly affects their dining experience and eventually influences their satisfaction with the luxury hotel restaurant services. The study findings suggest that dining experience significantly mediates the relationship between customer brand personality and satisfaction. As the brand personality concept has received considerable attention within the current business realm, these results are interesting for restaurant managers and business owners. Besides enriching the literature, this study provides essential theoretical and practical significance for restaurant owners to gain a competitive advantage through dining experience and customer brand personality characteristics.
{"title":"Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants","authors":"T. Ismail, M. Zahari, M. Hanafiah, K. Balasubramanian","doi":"10.29036/jots.v13i24.278","DOIUrl":"https://doi.org/10.29036/jots.v13i24.278","url":null,"abstract":"The study’s primary purpose is to investigate customer brand personality’s effect on their dining experience and satisfaction at luxury hotel restaurants in Malaysia. Also, this study tests the mediation effect of dining experience on the brand personality and satisfaction interrelationship. A structured survey gathered empirical data from 482 luxury hotel restaurant customers. The AMOS software evaluated the research model using structural equation modelling (SEM). This study verifies that customer brand personality positively and significantly affects their dining experience and eventually influences their satisfaction with the luxury hotel restaurant services. The study findings suggest that dining experience significantly mediates the relationship between customer brand personality and satisfaction. As the brand personality concept has received considerable attention within the current business realm, these results are interesting for restaurant managers and business owners. Besides enriching the literature, this study provides essential theoretical and practical significance for restaurant owners to gain a competitive advantage through dining experience and customer brand personality characteristics.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47331999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.29036/jots.v13i24.349
Sami Maharjan, Niranjan Devkota, U. Poudel, M. Klímová
Cultural tourism is critical to the growth of destinations all over the world. Cultural activities and events, as well as existing local historical and cultural assets or cultural capital, shopping, and event attractions, are all believed to play a key role in the nations' cultural and economic development. In the Nepalese context, cultural tourism is widely discussed for the potential development of local and indegenous communities. Thus, the research aims to identify Newari Community’s attitude toward promoting cultural tourism development in Kathmandu Valley. Newari community people from Kathmandu valley were taken as a population, a total of 280 individuals were taken as a sample, and data were collected using a structured questionnaire. The attitude level of Newari people was measured using the attitude index. The Ordered Logistic Model was used to test the factors determining the Newari community's attitude towards promoting cultural tourism development. The result revealed that the Newari community is highly aware of cultural tourism development. Further, regression result shows that monthly income, employment opportunities, a wide variety of cultural activities, developed partnership, pride of local residents, sufficient information, cost of living, a problem with parking or traffic, and household employed in art and cultural activities statistically influence attitude level of Newari community to promote cultural tourism development. Hence, the Newari community should focus on promoting cultural tourism development through conservation, protection, and development of cultural management.
{"title":"Newari Community’s Attitude to Promote Cultural Tourism Development: Evidence from Kathmandu Valley, Nepal","authors":"Sami Maharjan, Niranjan Devkota, U. Poudel, M. Klímová","doi":"10.29036/jots.v13i24.349","DOIUrl":"https://doi.org/10.29036/jots.v13i24.349","url":null,"abstract":"Cultural tourism is critical to the growth of destinations all over the world. Cultural activities and events, as well as existing local historical and cultural assets or cultural capital, shopping, and event attractions, are all believed to play a key role in the nations' cultural and economic development. In the Nepalese context, cultural tourism is widely discussed for the potential development of local and indegenous communities. Thus, the research aims to identify Newari Community’s attitude toward promoting cultural tourism development in Kathmandu Valley. Newari community people from Kathmandu valley were taken as a population, a total of 280 individuals were taken as a sample, and data were collected using a structured questionnaire. The attitude level of Newari people was measured using the attitude index. The Ordered Logistic Model was used to test the factors determining the Newari community's attitude towards promoting cultural tourism development. The result revealed that the Newari community is highly aware of cultural tourism development. Further, regression result shows that monthly income, employment opportunities, a wide variety of cultural activities, developed partnership, pride of local residents, sufficient information, cost of living, a problem with parking or traffic, and household employed in art and cultural activities statistically influence attitude level of Newari community to promote cultural tourism development. Hence, the Newari community should focus on promoting cultural tourism development through conservation, protection, and development of cultural management. ","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41608956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-22DOI: 10.29036/jots.v12i23.282
Jorge Pereira‐Moliner, María D. López‐Gamero, X. Font, José F. Molina-Azorín, J. Tarí, Eva M. Pertusa-Ortega
The relationship between sustainability, competitive advantages, and performance is a topic with no conclusive results in the tourism industry. To contribute to the debate, the purpose of this study is i) to analyze the influence of sustainability on cost and differentiation competitive advantages and ii) to examine the possible synergistic relationship between sustainability and performance. Perceptual as well as hotel-specific objective performance measurements are used, such as occupancy rate, average daily rate (ADR), and revenues per available room (RevPAR), to examine all the relationships. Structural equation models based on Partial Least Squares (PLS-SEM) are applied to test all the hypotheses. Data is collected from 3-, 4- and 5-star hotels in Spain. The results show that sustainability positively and significantly influences cost and differentiation advantages, perceptual performance, ADR, and RevPAR. In addition, those hotels with these three performance variables whose values are above the median obtain a significant relationship between sustainability and performance. Consequently, there is evidence of a synergistic sustainability-performance relationship in the hotel industry. Therefore, this study offers academic evidence on the strong relationships that exist between these variables in the hotel industry. This research work analyses all three sustainability pillars (economic, environmental, and social sustainability), and the practices that best explain each of the three sustainability pillars are indicated so that hotel managers can optimize their sustainable management.
{"title":"Sustainability, Competitive Advantages and Performance in the Hotel Industry: A Synergistic Relationship","authors":"Jorge Pereira‐Moliner, María D. López‐Gamero, X. Font, José F. Molina-Azorín, J. Tarí, Eva M. Pertusa-Ortega","doi":"10.29036/jots.v12i23.282","DOIUrl":"https://doi.org/10.29036/jots.v12i23.282","url":null,"abstract":"The relationship between sustainability, competitive advantages, and performance is a topic with no conclusive results in the tourism industry. To contribute to the debate, the purpose of this study is i) to analyze the influence of sustainability on cost and differentiation competitive advantages and ii) to examine the possible synergistic relationship between sustainability and performance. Perceptual as well as hotel-specific objective performance measurements are used, such as occupancy rate, average daily rate (ADR), and revenues per available room (RevPAR), to examine all the relationships. Structural equation models based on Partial Least Squares (PLS-SEM) are applied to test all the hypotheses. Data is collected from 3-, 4- and 5-star hotels in Spain. The results show that sustainability positively and significantly influences cost and differentiation advantages, perceptual performance, ADR, and RevPAR. In addition, those hotels with these three performance variables whose values are above the median obtain a significant relationship between sustainability and performance. Consequently, there is evidence of a synergistic sustainability-performance relationship in the hotel industry. Therefore, this study offers academic evidence on the strong relationships that exist between these variables in the hotel industry. This research work analyses all three sustainability pillars (economic, environmental, and social sustainability), and the practices that best explain each of the three sustainability pillars are indicated so that hotel managers can optimize their sustainable management.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44803327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-22DOI: 10.29036/jots.v12i23.261
Niranjan Devkota, U. Poudel, I. Hamarneh, U. Bhandari
The impacts of westernization are increasing globally in the tourism entrepreneurship practices. Understanding it contributes to the growth and sustainability of the business even in local touristic cities. This paper aims to judge tourists’ perception of westernization about one of the most important touristic cities – Pokhara, Nepal. Purposive sampling was used to collect responses from 248 tourists in Pokhara, which included both open and closed-ended questionnaires. In order to understand the perception of tourists and check the determinants about the prevalence of westernization among tourists, the cross-sectional descriptive study has been used, and Logit Regression Model is applied. The study reveals that 78.22% of the respondents find westernization has influenced tourism entrepreneurship up to a certain extent in Pokhara. Similarly, a majority (89.11%) of tourists reveal that they expect and enjoy local culture than their own culture in tourism destinations, where 95.56% of the tourists suggest preserving the local culture for the sustainability of tourism business in Pokhara. Results from the Ordered Logistic model show that westernization, problems faced in destination, the similarity of destination as per their expectation and level of tourists’ existence at destination play significant roles in their preferences to visit touristic destinations. This study indicates that the first two reduce tourists’ preferences while the latter two stimulate their preferences to visit Pokhara, Nepal. Therefore, entrepreneurs in Pokhara should identify, conserve, encourage, and maintain local socio-cultural traditions to have long-term tourism prosperity and development.
{"title":"Rethinking Westernization in Destination: Tourists’ Perception of a Touristic City","authors":"Niranjan Devkota, U. Poudel, I. Hamarneh, U. Bhandari","doi":"10.29036/jots.v12i23.261","DOIUrl":"https://doi.org/10.29036/jots.v12i23.261","url":null,"abstract":"The impacts of westernization are increasing globally in the tourism entrepreneurship practices. Understanding it contributes to the growth and sustainability of the business even in local touristic cities. This paper aims to judge tourists’ perception of westernization about one of the most important touristic cities – Pokhara, Nepal. Purposive sampling was used to collect responses from 248 tourists in Pokhara, which included both open and closed-ended questionnaires. In order to understand the perception of tourists and check the determinants about the prevalence of westernization among tourists, the cross-sectional descriptive study has been used, and Logit Regression Model is applied. The study reveals that 78.22% of the respondents find westernization has influenced tourism entrepreneurship up to a certain extent in Pokhara. Similarly, a majority (89.11%) of tourists reveal that they expect and enjoy local culture than their own culture in tourism destinations, where 95.56% of the tourists suggest preserving the local culture for the sustainability of tourism business in Pokhara. Results from the Ordered Logistic model show that westernization, problems faced in destination, the similarity of destination as per their expectation and level of tourists’ existence at destination play significant roles in their preferences to visit touristic destinations. This study indicates that the first two reduce tourists’ preferences while the latter two stimulate their preferences to visit Pokhara, Nepal. Therefore, entrepreneurs in Pokhara should identify, conserve, encourage, and maintain local socio-cultural traditions to have long-term tourism prosperity and development.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48963550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-22DOI: 10.29036/jots.v12i23.234
Martina Halásková, Renata Halásková, B. Gavurová, M. Kubák
Services are a dynamically developing economic sector in all countries. The paper focuses on public services, evaluated from the perspective of fiscal decentralization. It aims to evaluate the level of fiscal decentralization of expenditures in selected categories of public services in European countries. For this purpose, government expenditures by the local government sector are analyzed in the set of the selected 28 European countries in the period 2010-2018. Cluster analysis has been carried out in order to determine four clusters of countries based on their level of decentralization of expenditures on services. The results show differences in the extent of decentralization between the European countries in the provision of specific public services and reflect the form of financing of local public needs. A low level of fiscal decentralization of expenditures on services (public order and safety; housing and community amenities; recreation, culture, and religion) was observed in the majority of the countries. However, the majority of the countries failed to prove a high level of fiscal decentralization of expenditures on services (social protection, health, education) and a medium level of decentralization of expenditures in terms of general public services and services of economic affairs. These findings demonstrate that the degree of decentralization of public services is determined, to a certain degree, determined by country history and its geographical location, as well as by the different roles of sector-specific public policies. The findings can be helpful for creators of local public policies, strategic plans, and financial concepts.
{"title":"Fiscal Decentralisation of Services: The Case of the Local Public Sector in European Countries","authors":"Martina Halásková, Renata Halásková, B. Gavurová, M. Kubák","doi":"10.29036/jots.v12i23.234","DOIUrl":"https://doi.org/10.29036/jots.v12i23.234","url":null,"abstract":"Services are a dynamically developing economic sector in all countries. The paper focuses on public services, evaluated from the perspective of fiscal decentralization. It aims to evaluate the level of fiscal decentralization of expenditures in selected categories of public services in European countries. For this purpose, government expenditures by the local government sector are analyzed in the set of the selected 28 European countries in the period 2010-2018. Cluster analysis has been carried out in order to determine four clusters of countries based on their level of decentralization of expenditures on services. The results show differences in the extent of decentralization between the European countries in the provision of specific public services and reflect the form of financing of local public needs. A low level of fiscal decentralization of expenditures on services (public order and safety; housing and community amenities; recreation, culture, and religion) was observed in the majority of the countries. However, the majority of the countries failed to prove a high level of fiscal decentralization of expenditures on services (social protection, health, education) and a medium level of decentralization of expenditures in terms of general public services and services of economic affairs. These findings demonstrate that the degree of decentralization of public services is determined, to a certain degree, determined by country history and its geographical location, as well as by the different roles of sector-specific public policies. The findings can be helpful for creators of local public policies, strategic plans, and financial concepts.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46439586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：