Online consumer reviews (OCRs) are characteristic of, and play a vital role in, the sharing economy, the new business model for (in particular younger) generations of consumers. Even so, discussions of the pragmatic strategies that sharing businesses employ in response to negative OCRs are still a scarcity in academic literature. The present article makes an original contribution to rapport management studies by examining both the negative and positive rapport management strategies (RMS; Spencer-Oatey 2008) in the responses of British and Chinese Airbnb hosts to 200 negative OCRs in English and 200 negative OCRs in Chinese; among the 400 responses by Airbnb hosts replying to their angry guests’ negative OCRs, there were just 10 negative and 10 positive RMSs. The study also examines similarities and differences between English and Chinese responses to negative OCRs.
{"title":"Making up or taunting?","authors":"Wei Feng, L. An","doi":"10.1075/ps.21037.fen","DOIUrl":"https://doi.org/10.1075/ps.21037.fen","url":null,"abstract":"Online consumer reviews (OCRs) are characteristic of, and play a vital role in, the sharing economy, the new business model for (in particular younger) generations of consumers. Even so, discussions of the pragmatic strategies that sharing businesses employ in response to negative OCRs are still a scarcity in academic literature. The present article makes an original contribution to rapport management studies by examining both the negative and positive rapport management strategies (RMS; Spencer-Oatey 2008) in the responses of British and Chinese Airbnb hosts to 200 negative OCRs in English and 200 negative OCRs in Chinese; among the 400 responses by Airbnb hosts replying to their angry guests’ negative OCRs, there were just 10 negative and 10 positive RMSs. The study also examines similarities and differences between English and Chinese responses to negative OCRs.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42878302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the interactional norms of a manosphere discussion forum known as The Red Pill (TRP), and asks whether it can be conceptualised as a self-help group. 2104 posts and comments from regular users and high-status users in the community were analysed qualitatively to determine how the community is characterised by certain speech acts, and how these speech acts correspond to face-enhancement and face-threat as well as to certain impression management strategies. Since personal disclosure, advice-giving, and face-enhancement are key characteristics of TRP, it could be argued that TRP shares some functional characteristics with self-help communities. However, much of the advice given is unsolicited, a disproportionately high rate of face-enhancement is directed towards high-status users, and speech acts such as elaborating, and some advice-giving and personal disclosure seem to be used for self-promotion purposes. Furthermore, the prevalence of unhedged face-threats sets TRP apart from traditional supportive communities.
{"title":"Self-help and masculinity","authors":"A. Krendel","doi":"10.1075/ps.21075.kre","DOIUrl":"https://doi.org/10.1075/ps.21075.kre","url":null,"abstract":"\u0000 This study investigates the interactional norms of a manosphere discussion forum known as The Red Pill\u0000 (TRP), and asks whether it can be conceptualised as a self-help group. 2104 posts and comments from regular users and\u0000 high-status users in the community were analysed qualitatively to determine how the community is characterised by certain speech\u0000 acts, and how these speech acts correspond to face-enhancement and face-threat as well as to certain impression management\u0000 strategies.\u0000 Since personal disclosure, advice-giving, and face-enhancement are key characteristics of TRP, it\u0000 could be argued that TRP shares some functional characteristics with self-help communities. However, much of the\u0000 advice given is unsolicited, a disproportionately high rate of face-enhancement is directed towards high-status users, and speech\u0000 acts such as elaborating, and some advice-giving and personal disclosure seem to be used for self-promotion purposes. Furthermore,\u0000 the prevalence of unhedged face-threats sets TRP apart from traditional supportive communities.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42050083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines the role of assessments in the design of interviewees’ answers in news interviews settings on two Arabic networks. It employs a Conversation Analysis approach, in addition to quantitative analysis, to observe the most recurrent positions for emerging assessments in interviewees’ answers. In addition, it examines the role of these assessments in providing evasive answers to interviewers’ questions. The data consists of twenty-eight hours of recorded Arab news interviews from four shows: Liqāʾ Xāṣ (Special Interview) and Bilā Ḥudūd (Without Bounds) on Aljazeera and Nuqṭat Niḏ̣ām (Point of Order) and Muqābalah Xāṣah (Special Interview) on Al-Arabiya. The findings reveal that assessments emerge in recurrent positions in interviewees’ answers and play a role in their design. Likewise, they show the role of assessments in the design of evasive answers.
本文考察了在两个阿拉伯网络的新闻采访设置中，评估在受访者回答设计中的作用。除了定量分析之外，它还采用了对话分析方法来观察受访者回答中出现的评估中最常出现的位置。此外，它还研究了这些评估在回答面试官的问题时所起的作用。这些数据包括来自四个节目的28小时的阿拉伯新闻采访记录:半岛电视台的liqha ā ā Xāṣ(特别采访)和bilha ā Ḥudūd(无边界)，阿拉伯电视台的Nuqṭat niha ā ām(秩序点)和Muqābalah Xāṣah(特别采访)。研究结果表明，评估在受访者的回答中反复出现，并在他们的设计中发挥作用。同样地，它们显示了评估在设计闪烁其词的答案中的作用。
{"title":"The role of assessments in providing evasive answers in news interviews","authors":"","doi":"10.1075/ps.21056.alr","DOIUrl":"https://doi.org/10.1075/ps.21056.alr","url":null,"abstract":"\u0000 This paper examines the role of assessments in the design of interviewees’ answers in news interviews settings on\u0000 two Arabic networks. It employs a Conversation Analysis approach, in addition to quantitative analysis, to observe the most\u0000 recurrent positions for emerging assessments in interviewees’ answers. In addition, it examines the role of these assessments in\u0000 providing evasive answers to interviewers’ questions. The data consists of twenty-eight hours of recorded Arab news interviews\u0000 from four shows: Liqāʾ Xāṣ (Special Interview) and Bilā Ḥudūd (Without Bounds) on Aljazeera and\u0000 Nuqṭat Niḏ̣ām (Point of Order) and Muqābalah Xāṣah (Special Interview) on Al-Arabiya. The\u0000 findings reveal that assessments emerge in recurrent positions in interviewees’ answers and play a role in their design. Likewise,\u0000 they show the role of assessments in the design of evasive answers.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43123991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates metaphorical framing in political language. In particular, we describe dominant metaphoric frames which are used by the conservative and liberal media in the US when debating over the different aspects of the socio-political issues. The data for this study have been collected from the online archives of CNN and Fox news that were published on the two topics of medical healthcare system and immigration. We draw upon the ideas from some of the most recent semi-automated metaphor identification approaches to identify metaphors in texts. The findings of this study indicate that the US conservatives use a wider range of metaphorical frames to discuss the political issues. Some metaphorical frames are often used by both parties, while some others mark the divisive partisan rhetoric. Besides, the findings show that there are some metaphoric frames that are exclusively used to talk about a particular aspect of a topic.
{"title":"Metaphorical framing in news","authors":"Maryam Saneie Moghadam, Reza Ghafar Samar","doi":"10.1075/ps.20085.san","DOIUrl":"https://doi.org/10.1075/ps.20085.san","url":null,"abstract":"\u0000This study investigates metaphorical framing in political language. In particular, we describe dominant metaphoric frames which are used by the conservative and liberal media in the US when debating over the different aspects of the socio-political issues. The data for this study have been collected from the online archives of CNN and Fox news that were published on the two topics of medical healthcare system and immigration. We draw upon the ideas from some of the most recent semi-automated metaphor identification approaches to identify metaphors in texts. The findings of this study indicate that the US conservatives use a wider range of metaphorical frames to discuss the political issues. Some metaphorical frames are often used by both parties, while some others mark the divisive partisan rhetoric. Besides, the findings show that there are some metaphoric frames that are exclusively used to talk about a particular aspect of a topic.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41706307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This qualitative study examines how male-identified and female-identified individuals use reflexive metadiscourse in the construction of affiliative communication, i.e., a mode of communication traditionally coded as feminine. Specifically, it examines requests made in the public context of group email. Both reflexive metadiscourse and affiliative communication are analysed with the concept of indexicality, and two novel sub-categories (i.e., directing and committing) are added to an existing taxonomy. The findings show that whether communicating to institutional subordinates, equals, or superiors, female-identified and male-identified senders displayed great similarity in their use of reflexive metadiscourse in the construction of affiliative communication. Amongst other things, reflexive metadiscourse indirectly indexed the following communicative behaviours associated with affiliative communication: sharing contextual information, expressing supportive feedback, constructing diminutive personas, and suppressing personal agency. The paper concludes with a discussion of the implications of the findings and directions for future research.
{"title":"Examining the use of reflexive metadiscourse in the construction of affiliative communication in group email\u0000 requests","authors":"Jamie McKeown","doi":"10.1075/ps.21006.mck","DOIUrl":"https://doi.org/10.1075/ps.21006.mck","url":null,"abstract":"\u0000 This qualitative study examines how male-identified and female-identified individuals use reflexive metadiscourse\u0000 in the construction of affiliative communication, i.e., a mode of communication traditionally coded as feminine. Specifically, it\u0000 examines requests made in the public context of group email. Both reflexive metadiscourse and affiliative communication are\u0000 analysed with the concept of indexicality, and two novel sub-categories (i.e., directing and committing) are added to an existing\u0000 taxonomy. The findings show that whether communicating to institutional subordinates, equals, or superiors, female-identified and\u0000 male-identified senders displayed great similarity in their use of reflexive metadiscourse in the construction of affiliative\u0000 communication. Amongst other things, reflexive metadiscourse indirectly indexed the following communicative behaviours associated\u0000 with affiliative communication: sharing contextual information, expressing supportive feedback, constructing diminutive personas,\u0000 and suppressing personal agency. The paper concludes with a discussion of the implications of the findings and directions for\u0000 future research.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48414720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper analyzes the influence of the educational level of speakers on speakers’ preferences of the Turkish discourse markers (DMs) şey ‘uh’, yani ‘I mean’, and işte ‘you know’. 56 participants from age groups 33–50 and over 50 participated in the study. Speech data from each participant in two speech corpora (planned vs. spontaneous) were gathered via face-to-face interviews. Although various trends have been observed in two speech conditions in terms of the educational level of the speakers in the current data, the frequency rates of these markers were mostly higher in the speech of (especially male) participants with a lower educational level, compared to those of participants with a higher educational level. Educational-level related differences were also observed in further analyses of the functions of the three DMs under focus.
{"title":"A socio-pragmatic analysis of the Turkish discourse markers of ‘şey’, ‘yani’, and ‘işte’ based on educational level of\u0000 speakers","authors":"Ayşe Altıparmak","doi":"10.1075/ps.20011.alt","DOIUrl":"https://doi.org/10.1075/ps.20011.alt","url":null,"abstract":"\u0000 This paper analyzes the influence of the educational level of speakers on speakers’ preferences of the Turkish\u0000 discourse markers (DMs) şey ‘uh’, yani ‘I mean’, and işte ‘you know’. 56 participants from age groups 33–50 and over 50 participated in\u0000 the study. Speech data from each participant in two speech corpora (planned vs. spontaneous) were gathered via face-to-face\u0000 interviews. Although various trends have been observed in two speech conditions in terms of the educational level of the speakers\u0000 in the current data, the frequency rates of these markers were mostly higher in the speech of (especially male) participants with\u0000 a lower educational level, compared to those of participants with a higher educational level. Educational-level related\u0000 differences were also observed in further analyses of the functions of the three DMs under focus.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46403735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper examines the accession is a race metaphor in the online news articles published in three Western Balkans’ countries (Serbia, Montenegro, and Bosnia and Hercegovina), in the context of their accession to the EU. Through the methodological lens of the conceptual metaphor theory and critical metaphor analysis, our study shows that the conceptualisation of the accession as a race might purport different, even mutually conflicted political stances, i.e. it can have a laudatory function praising those at the forefront of the “race”, while at the same time calling for patience invoking the picture of the race as a marathon, long and exhausting, demanding in both time and stamina. Without delving further into the political reasons, concerns and vested interests of the stakeholders involved, what can be said with much certainty is that both the EU and the regional officials have made some creative excuses for the excessive duration of the EU integration process for the WB’s countries, and these have been analysed in the present study. The analysis has shown that the “finish line” of the race (the accession itself), long or short, is far less important in the regional news discourse than reaching further out than your co-runners, i.e. your immediate neighbours and competitors.
{"title":"A marathon to nowhere","authors":"Z. Babić, Milica Vuković-Stamatović, Vesna Bratić","doi":"10.1075/ps.20002.bab","DOIUrl":"https://doi.org/10.1075/ps.20002.bab","url":null,"abstract":"\u0000The paper examines the accession is a race metaphor in the online news articles published in three Western Balkans’ countries (Serbia, Montenegro, and Bosnia and Hercegovina), in the context of their accession to the EU. Through the methodological lens of the conceptual metaphor theory and critical metaphor analysis, our study shows that the conceptualisation of the accession as a race might purport different, even mutually conflicted political stances, i.e. it can have a laudatory function praising those at the forefront of the “race”, while at the same time calling for patience invoking the picture of the race as a marathon, long and exhausting, demanding in both time and stamina. Without delving further into the political reasons, concerns and vested interests of the stakeholders involved, what can be said with much certainty is that both the EU and the regional officials have made some creative excuses for the excessive duration of the EU integration process for the WB’s countries, and these have been analysed in the present study. The analysis has shown that the “finish line” of the race (the accession itself), long or short, is far less important in the regional news discourse than reaching further out than your co-runners, i.e. your immediate neighbours and competitors.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48269379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Different from previous linguistic studies on rhetoric, which primarily concern the ideational semantics and the logic of sentences, this article attempts to deal systematically with the interpersonal semantics of rhetoric by drawing on the comprehensive appraisal framework of systemic functional linguistics (Martin and White 2005) and explores the mechanism of rhetorical persuasion in science communication via appraisal through a case study of the gene-modification (GM) debate in China. It first examines the rhetorical appeals of the subsystems of appraisal and then based on a self-constructed and coded corpus of GM debate discourses, it compares how institutional (the Chinese Ministry of Agriculture and the Greenpeace Organization) and individual stakeholders (Cui Yongyuan and Fang Zhouzi) of different ideological interests in the GM debate mobilize the interpersonal semantic resources to rhetorical effects to persuade the audience of the safety/danger of the GM technology and products. The analysis reveals that while the opinion leaders choose ‘soft’ persuasion by heavily using affect and judgement resources, the institutions opt for ‘hard’ persuasion by utilizing more appreciation resources. The four parties all prefer contracting resources over expanding resources of engagement, which restricts the space of negotiation. Their communicative motives are interpreted through the lens of the rhetoric theory, and the implications and consequences for science communication in the post-truth era are discussed. Theoretically, the paper contributes to understanding the persuasion mechanism of appraisal and to understanding the science vs. society, and government vs. citizens relationship.
与以往对修辞学的研究主要关注概念语义和句子逻辑不同，本文借鉴了系统功能语言学(Martin and White, 2005)的综合评价框架，试图系统地处理修辞学的人际语义，并以中国转基因争论为例，通过评价来探讨科学传播中的修辞说服机制。它首先考察了评价子系统的修辞诉求，然后基于自构建和编码的通用辩论话语语料库，它比较了在转基因辩论中具有不同意识形态利益的机构(中国农业部和绿色和平组织)和个人利益相关者(崔永元和方舟子)如何调动人际语义资源以修辞效果说服受众转基因技术和产品的安全/危险。分析表明，意见领袖通过大量使用情感和判断资源来选择“软”说服，而机构则通过使用更多的欣赏资源来选择“硬”说服。四方都倾向于收缩资源而不是扩大接触资源，这限制了谈判空间。通过修辞学理论的视角解读其交际动机，并探讨其对后真理时代科学传播的启示和后果。从理论上讲，本文有助于理解评价的说服机制，有助于理解科学与社会、政府与公民的关系。
{"title":"The interpersonal semantics of rhetoric","authors":"Wenge Chen, Ranran Zhang","doi":"10.1075/ps.21011.che","DOIUrl":"https://doi.org/10.1075/ps.21011.che","url":null,"abstract":"\u0000Different from previous linguistic studies on rhetoric, which primarily concern the ideational semantics and the logic of sentences, this article attempts to deal systematically with the interpersonal semantics of rhetoric by drawing on the comprehensive appraisal framework of systemic functional linguistics (Martin and White 2005) and explores the mechanism of rhetorical persuasion in science communication via appraisal through a case study of the gene-modification (GM) debate in China. It first examines the rhetorical appeals of the subsystems of appraisal and then based on a self-constructed and coded corpus of GM debate discourses, it compares how institutional (the Chinese Ministry of Agriculture and the Greenpeace Organization) and individual stakeholders (Cui Yongyuan and Fang Zhouzi) of different ideological interests in the GM debate mobilize the interpersonal semantic resources to rhetorical effects to persuade the audience of the safety/danger of the GM technology and products. The analysis reveals that while the opinion leaders choose ‘soft’ persuasion by heavily using affect and judgement resources, the institutions opt for ‘hard’ persuasion by utilizing more appreciation resources. The four parties all prefer contracting resources over expanding resources of engagement, which restricts the space of negotiation. Their communicative motives are interpreted through the lens of the rhetoric theory, and the implications and consequences for science communication in the post-truth era are discussed. Theoretically, the paper contributes to understanding the persuasion mechanism of appraisal and to understanding the science vs. society, and government vs. citizens relationship.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46119975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of the present study is to examine condolence strategies and the sociocultural norms underlying the realisation of the speech act of condolence in Persian. To achieve this, a three-layered data collection methodology including two focus group interviews (FGIs), field notes, and a discourse completion task (DCT) were used. FGIs and field notes were utilised to shed light on the cultural norms as well as any variables affecting the expressions of condolence. The DCT, on the other hand, was administered to explicate the form and frequency of condolence strategies in Persian. Results indicate that, influenced by six sociocultural variables, 20 distinct condolence strategies are used in Persian. Furthermore, findings show that, while these strategies are used with varying degrees of frequency in different situations, when expressing condolence, Persian speakers place high importance on empathising with the bereaved interlocutor.
{"title":"“I hope this is your last sorrow”","authors":"Amir Sheikhan","doi":"10.1075/ps.21084.she","DOIUrl":"https://doi.org/10.1075/ps.21084.she","url":null,"abstract":"\u0000The objective of the present study is to examine condolence strategies and the sociocultural norms underlying the realisation of the speech act of condolence in Persian. To achieve this, a three-layered data collection methodology including two focus group interviews (FGIs), field notes, and a discourse completion task (DCT) were used. FGIs and field notes were utilised to shed light on the cultural norms as well as any variables affecting the expressions of condolence. The DCT, on the other hand, was administered to explicate the form and frequency of condolence strategies in Persian. Results indicate that, influenced by six sociocultural variables, 20 distinct condolence strategies are used in Persian. Furthermore, findings show that, while these strategies are used with varying degrees of frequency in different situations, when expressing condolence, Persian speakers place high importance on empathising with the bereaved interlocutor.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43148304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores the business ritual practice of apology in corporate crisis management. By comparing the frequencies and analysing apology strategies from fifty local and nonlocal Chinese companies’ public letters of apology, we extend the politeness study of public apology to a broader hierarchy of a ritual frame and discuss the related formulaic patterns and strategies of apology. The results show that both groups share a high proportion of taking responsibility and explaining but differ significantly in their use of such strategies. We find that the business ritual practice of apology varies in accordance with the cultural identity of the corporation. Local Chinese companies tend to greatly rely on a ritual frame of involvement, whereas nonlocal companies take an interest in constructing a ritual frame of defence. The paper provides implications for the scholars of cross-cultural pragmatics and for business practitioners and future research directions for a ritual perspective when revisiting the practice of apology.
{"title":"Getting involved or acting in defence","authors":"Na Yang, Jiabei Hu","doi":"10.1075/ps.20014.yan","DOIUrl":"https://doi.org/10.1075/ps.20014.yan","url":null,"abstract":"\u0000 This study explores the business ritual practice of apology in corporate crisis management. By comparing the\u0000 frequencies and analysing apology strategies from fifty local and nonlocal Chinese companies’ public letters of apology, we extend\u0000 the politeness study of public apology to a broader hierarchy of a ritual frame and discuss the related formulaic patterns and\u0000 strategies of apology. The results show that both groups share a high proportion of taking responsibility and explaining but\u0000 differ significantly in their use of such strategies. We find that the business ritual practice of apology varies in accordance\u0000 with the cultural identity of the corporation. Local Chinese companies tend to greatly rely on a ritual frame of involvement,\u0000 whereas nonlocal companies take an interest in constructing a ritual frame of defence. The paper provides implications for the\u0000 scholars of cross-cultural pragmatics and for business practitioners and future research directions for a ritual perspective when\u0000 revisiting the practice of apology.","PeriodicalId":44036,"journal":{"name":"Pragmatics and Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45145282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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