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Penerapan Naskah Kuno dan Pemanfaatannya untuk Pengembangan Wisata Religi Ziarah di Surau Simaung Kabupaten Sijunjung 它在Simaung seranda的宗教朝圣之旅的应用和应用
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.488-496.2022
P. Pramono, Muchlis Awwali, Donny Eros, Rafiq Gusly Abdul Razaq, Surya Selfika, Nur Ahmad Salman Herbowo
Most Minangkabau manuscripts are collections of traditional mosques called "Surau Tarekat" in West Sumatra. Some of them are always crowded with congregations for pilgrimage. One of them is Surau Simaung, Nagari Sijunjung, Sijunjung Regency, and West Sumatra. The development of ancient manuscripts in Surau Simaung's collection can be relevant to present and future life. The development of ancient manuscripts as a source of value is not meant to go backwards but rather to pick up existing ones to be pushed forward as a source of creative economic development. This manuscript, it is hoped that it will support the development of religious pilgrimage tourism in West Sumatra, which has not been appropriately managed and maximally until now. This program was designed to find and explore the potential of Minangkabau manuscripts which can be developed as a creative industry. Implementing community service was training for students studying at Surau Simaung called "Pakiah" to produce unique souvenirs from the manuscripts. Producing text editions of manuscripts containing biographies of Tarekat scholars and their teachings can revive the creative industry, especially the publishing sector and the engineering of Batik motif illumination. In conclusion, Pakiah has the skills in making Batik and screen printing with illuminated motifs of ancient manuscripts in the Surau Simaung collection and can promote them.
大多数米南卡保手稿是西苏门答腊被称为“Surau Tarekat”的传统清真寺的收藏。其中一些总是挤满了朝圣的会众。其中之一是素劳西芒,那加里西君戎,西君戎摄政和西苏门答腊。Surau Simaung收藏的古代手稿的发展可能与现在和未来的生活有关。古代手稿作为一种价值来源的发展并不意味着倒退,而是选择现有的手稿作为创造性经济发展的来源向前推进。这份手稿,希望能支持西苏门答腊宗教朝圣旅游的发展,目前西苏门答腊的宗教朝圣旅游还没有得到适当的管理和最大限度的发展。该项目旨在发现和探索米南卡堡手稿的潜力,并将其发展为创意产业。实施社区服务是对在苏劳西芒学习的学生进行培训,这些学生被称为“Pakiah”,用这些手稿制作独特的纪念品。制作包含塔雷喀学者传记及其教义的手稿文本版本可以振兴创意产业,特别是出版部门和蜡染图案照明工程。总之,Pakiah拥有蜡染和丝网印刷的技能,并可以推广Surau Simaung收藏的古代手稿的发光图案。
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引用次数: 0
Penggunaan Pendekatan Personal untuk Menghubungkan Usaha Mikro “Wan Alan Padang Panjang” dan Target Pasarnya 使用个人方法连接“广泛性微企业”及其目标市场
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.417-427.2022
Vima Tista Putriana, Yurniwati Yurniwati, Elda Simitra
A micro business of Wan Alan Padang Panjang, a partner in this community service activity, faces a significant problem: a low sales rate. Wan Alan produces four essential ingredients for cooking (white, red and yellow ingredients and onion paste) and ingredients for making Rendang – the traditional food of West Sumatera. The activity is done through seven steps, i.e. getting to know the partner, becoming users of the partner’s products, understanding characteristics and values of the partner’s products, identifying the right target market, choosing the most effective marketing method, designing promotion strategies and taking advantages of a personal network to introduce the partner’s product. The intervention has resulted in (i) the partner’s products are started to become known by the target market, (ii) an increase in sales gradually, (iii) products have been sold in another city (i.e. Padang), and (iv) three persons are acting as resellers now.
这个社区服务活动的合作伙伴Wan Alan Padang Panjang的一个微商面临着一个重要的问题:销售率低。万阿兰生产烹饪的四种基本原料(白、红、黄原料和洋葱酱)和制作西苏门答腊传统食品仁当的原料。该活动通过七个步骤完成,即了解合作伙伴,成为合作伙伴产品的用户,了解合作伙伴产品的特点和价值,确定正确的目标市场,选择最有效的营销方法,设计推广策略,利用个人网络介绍合作伙伴的产品。通过干预导致(1)合作伙伴的产品开始被目标市场所知,(2)销售额逐渐增加,(3)产品已经在另一个城市(即巴东)销售,(4)现在有三个人作为经销商。
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引用次数: 0
Pengembangan Unit Usaha Pembuatan Sanggan pada Bahan Usaha Milik Nagari Tunas Mekar Simpuruik, Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Sumatera Barat
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.467-473.2022
Rita Rahayu, Fery Adrianus, R. Kartika, Annisa Rahman
The activity aimed to assist Village-Owned Enterprises in Nagari Simpuruik, Sungai Tarab District, Tanah Datar Regency, West Sumatra. It has been developing business units based on village potential as it is known that today Nagari Simpuruik is famous for its "ketupat", i.e. rice cake boiled in a rhombus-shaped packet of plaited young coconut leaves. It is made of coconut leaves and produces coconut sticks as waste. Coconut sticks can be used and processed into value-added products. Seeing this potential, a community service team from the Faculty of Economics and Business of Andalas University formed a business unit by involving the Nagari Simpuruik community under the auspices of a Nagari-Owned Enterprise to produce products made from the coconut sticks known as "Sanggan". These activities consisted of surveys, Focus Group Discussions, and training. This activity certainly involves the people of Nagari Simpuruik, and it is hoped that this activity will encourage the improvement of the community's economy. The result of this activity is the form of increasing the community's ability to process waste into value-added products.
该活动旨在协助西苏门答腊Tanah Datar县Sungai Tarab区Nagari Simpuruik的村属企业。它一直在开发基于村庄潜力的业务部门,因为众所周知,今天的Nagari Simpuruik以其“ketupat”而闻名,即用小椰子叶编成的菱形包煮年糕。它是由椰子叶制成的,产生椰子棒作为废物。椰子棒可以用来加工成增值产品。看到这一潜力,来自安达拉斯大学经济与商业学院的一个社区服务团队在一家Nagari自有企业的支持下,与Nagari Simpuruik社区合作,成立了一个业务部门,生产由名为“Sanggan”的椰子棒制成的产品。这些活动包括调查、焦点小组讨论和培训。这项活动当然涉及Nagari Simpuruik的人民,希望这项活动将鼓励改善社区的经济。这项活动的结果是提高了社区将废物加工成增值产品的能力。
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引用次数: 0
Pengembangan Usaha Akuaponik di Kolam Ikan TPQ & RTQ Raudhatul Adzkia Dalam Koto, Kabupaten Agam
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.436-442.2022
Refilda Refilda, Rahmiana Zein, Hermansyah Aziz, Yefrida Yefrida, Z. Zilfa, S. Syukri, Matlal Fajri Alif, Yulizar Yusuf, Admi Admi, Raihan Hanif Aulia, Nurul Afifah
The Community Service Team of the Chemistry Department has worked closely with the Taman Pendidikan Qur'an (TPQ) and Rumah Tahzhul Qur'an (RTQ) Raudhatul Adzkia Jorong Dalam Koto Nagari Koto Tangah in solving problems faced by partners. The pond catfish farming business supports smooth operational costs and has been running for over a year, but these results still need to be improved for TPQ and RTQ. This activity aims to develop a catfish farming business accompanied by an aquaponic cultivation business to increase income from TPQ and RTQ. The benefit of this activity is that the partners have an Aquaponics business which is cultivating catfish and vegetable plants in the fish pond. The Community Service Team transferred knowledge to partners, especially in cultivating aquaponic plants through entrepreneurship. The activities of the Community Service Team in helping partners are a form of the Andalas University Higher Education Tri Dharma. The method applied to support the realization of this community service program was through supervision, program socialization, and implementation of activities. The result of this activity was that partners could run an aquaponics business to increase income to meet the operational costs of education and teacher salaries.
化学系的社区服务小组与Taman Pendidikan《古兰经》(TPQ)和Rumah Tahzhul《古兰经》(RTQ) Raudhatul Adzkia Jorong Dalam Koto Nagari Koto Tangah密切合作,解决合作伙伴面临的问题。池塘鲶鱼养殖业务支持平稳的运营成本,并且已经运行了一年多,但这些结果仍然需要改善TPQ和RTQ。该活动旨在发展鲶鱼养殖业务,同时开展水培养殖业务,以增加TPQ和RTQ的收入。这项活动的好处是,合作伙伴有一个Aquaponics业务,即在鱼池中种植鲶鱼和蔬菜。社区服务团队将知识传授给合作伙伴,特别是通过创业培育水培植物。社区服务队帮助合作伙伴的活动是安达拉大学高等教育三法的一种形式。支持社区服务项目实现的方法是通过监督、项目社会化和活动实施。这项活动的结果是,合作伙伴可以经营鱼菜共生业务,以增加收入,以支付教育和教师工资的运营成本。
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引用次数: 0
Pemicuan Community Led Total Sanitation di Jorong Ronah Bengkek Kecamatan Kapur IX Kabupaten 50 Kota
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.505-515.2022
Z. Zulkarnaini, Elva Gusmeri
Community Led Total Sanitation (CLTS) is an approach to changing hygiene and sanitation behaviour through community empowerment with a triggering method that aims to change the behaviour of people who defecate anywhere. Environmental-based diseases, primarily related to water-borne diseases, still dominate the prevalence of diseases in Indonesia. Changing hygiene and sanitation behaviour through community empowerment is needed to improve the health status of the community as high as possible. Community service activities were conducted through interviews, triggering activities and community observations. The flow of triggering activities were introductions, conveying intentions and objectives, atmosphere building, identification of local languages, simple mapping, counting faeces, transect walk, water contamination paths, discussions, social contracts, and free defecation commitment. Participants who previously did not have latrine facilities became aware of and committed to constructing latrines independently. The village where this activity has been carried out will soon become an open defecation-free village. Become a promotor for monitoring and triggering activities for people to stop open defecation.
社区主导的全面环卫(CLTS)是一种改变个人卫生和环境卫生行为的方法,通过社区赋权,采用一种触发方法,旨在改变随地排便者的行为。在印度尼西亚,主要与水传播疾病有关的环境疾病仍然占疾病流行的主导地位。需要通过赋予社区权力来改变个人卫生和环境卫生行为,以尽可能提高社区的健康状况。通过访谈、触发活动、社区观察等方式开展社区服务活动。触发活动的流程包括介绍、传达意图和目标、营造氛围、识别当地语言、简单绘图、计数粪便、横断面行走、水污染路径、讨论、社会契约和免费排便承诺。以前没有厕所设施的参与者意识到并承诺独立建造厕所。开展这项活动的村庄将很快成为一个无露天排便的村庄。成为监测和触发人们停止露天排便活动的推动者。
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引用次数: 0
Peningkatan Sanitasi Sekolah Dasar di SDN 10 dan 17 Mata Air Timur, Kelurahan Mata Air, Padang, Sumatera Barat
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.480-487.2022
Fitriyani Fitriyani, Machranda Machranda, Putri Andini, Lieona Fibra Asha, Asha Firnandia, Putri Ramadhani, Mido Irawan
Public places can become a place for disease transmission, environmental pollution, or other health problems, so it is mandatory to carry out environmental sanitation. Sanitation in schools is an important thing to implement currently. Students are not only taught in class about sanitation, but students are expected to practice the theory they have learned in class. Problems that often arise are related to school sanitation, such as having poorly maintained latrines or little water so that it is not used optimally. Based on this problem, sanitation improvement was carried out using outreach and education methods interspersed with pre-tests and post-tests at SDN 10 and 17 Mata Air Timur, Padang, West Sumatra. Based on the pre-test and post-test, it can be concluded that elementary school student's knowledge of school sanitation has increased. It is hoped that the school will improve School Medical Room (UKS) to provide support, both in the form of providing facilities and infrastructure, as well as moral support. The Public Health Centers could also support improving sanitation by monitoring and coaching teachers and the school environment.
公共场所可能成为疾病传播、环境污染或其他健康问题的场所,因此必须进行环境卫生。学校卫生设施是目前需要实施的一项重要工作。学生们不仅在课堂上被教授卫生知识,而且还被期望将他们在课堂上学到的理论付诸实践。经常出现的问题与学校卫生设施有关,例如厕所维护不善或水很少,因此没有得到最佳利用。针对这一问题,在西苏门答腊岛巴东的Mata Air Timur第10和17区,采用外联和教育方法,辅以前测试和后测试,开展了卫生改善工作。通过前测和后测,可以看出小学生对学校卫生的认知有所增加。希望学校能够改善学校医务室(UKS),以提供设施和基础设施以及精神支持的形式提供支持。公共卫生中心还可以通过监测和指导教师和学校环境来支持改善卫生条件。
{"title":"Peningkatan Sanitasi Sekolah Dasar di SDN 10 dan 17 Mata Air Timur, Kelurahan Mata Air, Padang, Sumatera Barat","authors":"Fitriyani Fitriyani, Machranda Machranda, Putri Andini, Lieona Fibra Asha, Asha Firnandia, Putri Ramadhani, Mido Irawan","doi":"10.25077/jwa.29.4.480-487.2022","DOIUrl":"https://doi.org/10.25077/jwa.29.4.480-487.2022","url":null,"abstract":"Public places can become a place for disease transmission, environmental pollution, or other health problems, so it is mandatory to carry out environmental sanitation. Sanitation in schools is an important thing to implement currently. Students are not only taught in class about sanitation, but students are expected to practice the theory they have learned in class. Problems that often arise are related to school sanitation, such as having poorly maintained latrines or little water so that it is not used optimally. Based on this problem, sanitation improvement was carried out using outreach and education methods interspersed with pre-tests and post-tests at SDN 10 and 17 Mata Air Timur, Padang, West Sumatra. Based on the pre-test and post-test, it can be concluded that elementary school student's knowledge of school sanitation has increased. It is hoped that the school will improve School Medical Room (UKS) to provide support, both in the form of providing facilities and infrastructure, as well as moral support. The Public Health Centers could also support improving sanitation by monitoring and coaching teachers and the school environment.","PeriodicalId":447434,"journal":{"name":"Jurnal Warta Pengabdian Andalas","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129766100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Efektivitas Audio Flash Card dan Teman Ajar Isyarat terhadap Pengetahuan Protokol Kesehatan Covid-19 pada Anak Disabilitas di Sekolah Luar Biasa Alhidayah Padang 闪存卡的音频效果和朋友关于Alhidayah padch一所残疾儿童Covid-19健康协议的提示
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.450-458.2022
Milletesya Govanda, Yulizawati Yulizawati, Hardisman Hardisman
In a pandemic situation, challenges are even more significant where there is limited space for movement and need strict assistance for children with disabilities to prevent Covid-19. A common problem faced by children with disabilities is that they cannot understand abstract and verbal things, even though verbal skills are very much needed in implementing the Covid-19 health protocol. Children with disabilities need assistive devices in the form of visual media so that they can more easily apply health protocols through their senses. In Padang, West Sumatra, the highest Covid-19 cases were in Kuranji Subdistric. For this reason, the implementing team provided education regarding the Covid-19 health protocol to children with disabilities at the Alhidayah Special School using the Audio Flash Card game method and Friends Teaching Signs. It was done so that children with disabilities were hight interested in participating. The results show that the education provided was more effective with the Audio Flash Card game method and Friends Teaching Signs because, for children with disabilities, this method is more fun and easier to understand. Thus, this method should be applied and combined in the educational process so that children with disabilities can easily understand the material presented.
在大流行的情况下,由于行动空间有限,需要为残疾儿童提供严格的援助,以预防Covid-19,挑战就更加严峻。残疾儿童面临的一个共同问题是,他们无法理解抽象和口头的事物,尽管在执行Covid-19卫生协议时非常需要口头技能。残疾儿童需要视觉媒体形式的辅助装置,以便他们能够更容易地通过感官应用保健协议。在西苏门答腊岛巴东,最高的Covid-19病例发生在Kuranji街道。为此,执行小组利用音频闪卡游戏方法和朋友教学标志,向Alhidayah特殊学校的残疾儿童提供了关于Covid-19健康协议的教育。这样做是为了使残疾儿童对参与非常感兴趣。结果表明,使用音频闪卡游戏方法和朋友教学标志提供的教育更有效,因为对于残疾儿童来说,这种方法更有趣,更容易理解。因此,在教育过程中应应用和结合这种方法,使残疾儿童能够容易地理解所呈现的材料。
{"title":"Efektivitas Audio Flash Card dan Teman Ajar Isyarat terhadap Pengetahuan Protokol Kesehatan Covid-19 pada Anak Disabilitas di Sekolah Luar Biasa Alhidayah Padang","authors":"Milletesya Govanda, Yulizawati Yulizawati, Hardisman Hardisman","doi":"10.25077/jwa.29.4.450-458.2022","DOIUrl":"https://doi.org/10.25077/jwa.29.4.450-458.2022","url":null,"abstract":"In a pandemic situation, challenges are even more significant where there is limited space for movement and need strict assistance for children with disabilities to prevent Covid-19. A common problem faced by children with disabilities is that they cannot understand abstract and verbal things, even though verbal skills are very much needed in implementing the Covid-19 health protocol. Children with disabilities need assistive devices in the form of visual media so that they can more easily apply health protocols through their senses. In Padang, West Sumatra, the highest Covid-19 cases were in Kuranji Subdistric. For this reason, the implementing team provided education regarding the Covid-19 health protocol to children with disabilities at the Alhidayah Special School using the Audio Flash Card game method and Friends Teaching Signs. It was done so that children with disabilities were hight interested in participating. The results show that the education provided was more effective with the Audio Flash Card game method and Friends Teaching Signs because, for children with disabilities, this method is more fun and easier to understand. Thus, this method should be applied and combined in the educational process so that children with disabilities can easily understand the material presented.","PeriodicalId":447434,"journal":{"name":"Jurnal Warta Pengabdian Andalas","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116680255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Edukasi Kewaspadaan Kanker Payudara untuk Siswi SMPN 24 Kota Padang dengan Menggunakan Metode Virtual Reality 用虚拟现实方法教育24个巴东市学生乳腺癌预防
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.428-435.2022
Boby Febri Krisdianto, Tiurmaida Simandalahi, Sidaria Sidaria
Early detection of cancer begins with increasing public awareness about abnormalities in the breast through the breast self-examination (BSE) program. The interest of young women in seeking information about breast cancer is still so low that the purpose of this activity is to provide health education on breast cancer awareness and demonstrations of doing BSE to students of SMPN 24 Padang City. The health education method is Virtual Reality Technology and BSE demonstration using mannequins. Participants were given a pretest and posttest quiz to know the value of breast cancer awareness. This activity was held on Saturday, August 13, 2022, at SMP 24 Padang. The result shows increased breast cancer awareness among SMPN 24 Padang students. It is hoped that Virtual Reality (VR) technology will be used more in health education because it is one of the solutions that can help educators provide more fun learning.
通过乳房自我检查(BSE)计划,提高公众对乳房异常的认识,从而开始早期发现癌症。年轻妇女对寻求有关乳腺癌的信息的兴趣仍然很低,因此这项活动的目的是向巴东市24号SMPN的学生提供关于乳腺癌认识的健康教育和做疯牛病的示范。健康教育的方法是虚拟现实技术和疯牛病示范使用人体模型。参与者接受了测试前和测试后的测验,以了解乳腺癌意识的价值。该活动于2022年8月13日星期六在巴东SMP 24举行。结果显示,SMPN 24巴东学生对乳腺癌的认识有所提高。人们希望虚拟现实(VR)技术将更多地用于健康教育,因为它是帮助教育工作者提供更多有趣学习的解决方案之一。
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引用次数: 0
Pembentukan Kader Anti Bullying pada Kelompok Anak Usia Sekolah di Kelurahan Pasie Nan Tigo, Kecamatan Koto Tangah, Kota Padang
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.459-466.2022
Meri Neherta, Agus Sri Banowo, Ira Mulya Sari, Arif Rohman Mansur, Deswita Deswita, Wedya Wahyu, Mutia Farlina
The phenomenon of bullying that often occurs in elementary school-age children is a severe problem that has an impact both physically and psychologically. Bullying in elementary school must be prevented immediately so that it does not become a habit that will be carried into adulthood. The purpose was to increase knowledge and assertive behaviour and the formation of anti-bullying cadres. The method used was health education and cadre training by providing a pretest and posttest. A knowledge questionnaire on bullying prevention was given to 60 elementary school students from 3 elementary schools in Pasie Nan Tigo Village, Lubuk Buaya Health Center, Koto Tangah District, Padang City. The results of this training found that students' average knowledge increased after being given health education. This training can increase students' knowledge and assertive behaviour about bullying prevention. Cadres are expected to prevent bullying in elementary school-age children so that life in the neighbourhood and school can run in peace and safety.
霸凌现象经常发生在小学适龄儿童中,这是一个严重的问题,对身体和心理都有影响。必须立即制止小学里的欺凌行为,以免它成为一种习惯,并带进成年。其目的是增加知识和自信行为,并形成反欺凌干部。采用健康教育和干部培训相结合的方法进行前测和后测。对巴东市东唐加区Lubuk Buaya健康中心Pasie Nan Tigo村3所小学的60名小学生进行了预防欺凌知识问卷调查。结果发现,接受健康教育后,学生的平均知识水平有所提高。这种培训可以增加学生对预防欺凌的知识和自信行为。干部们应该防止欺负小学适龄儿童,这样邻里和学校的生活才能和平安全。
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引用次数: 0
Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM 营销策略培训,以促进UMKM的销售
Pub Date : 2022-12-19 DOI: 10.25077/jwa.29.4.497-504.2022
Rika Sarfika, Mulyanti Roberto Muliantino, Luciana Luthan, Febi Sagitaria
Micro, Small and Medium Enterprises (MSMEs) are essential in economic development. The higher the MSMEs' income, the more the country's economy will increase. The ability to do marketing is needed to attract consumers, increase sales, maintain good relations with consumers, to advance MSMEs' income. However, due to limited knowledge, many MSMEs still need to be constrained by marketing, as experienced by Healthy Snacks "Umi Wiwik". This activity aimed to provide marketing strategy training to increase partners' knowledge and ability to market their products. The partners for this activity were members of the MSMEs of Umi Wiwik in the Ampiang Parak District, totalling seven people. The training started with brainstorming, lecturing, and practice methods. Pre-test and post-test measurements were carried out to determine the difference in the participants' knowledge before and after the training. Participants' knowledge data was processed and analyzed using a paired T-test. The results of the activity showed that there was a significant difference in knowledge between the pre-test and post-test (p-value = 0.0001 [p<α]) with a score difference of 1.143. Partners were also able to practice marketing through Instagram and Facebook social media. Based on these results, it can be concluded that this training has increased partners' knowledge and skills in conducting marketing. The team will work on a follow-up to evaluate the sustainability of the activity and its impact on sales and evaluate the obstacles and challenges partners face.
中小微企业(MSMEs)在经济发展中起着至关重要的作用。中小微企业的收入越高,国家的经济增长就越大。需要营销能力来吸引消费者,增加销售额,与消费者保持良好的关系,提高中小微企业的收入。然而,由于知识有限,许多中小微企业仍然需要受到营销的约束,正如健康零食“Umi Wiwik”所经历的那样。该活动旨在提供营销策略培训,以增加合作伙伴的产品营销知识和能力。这项活动的合作伙伴是安平帕克区Umi Wiwik中小微企业的成员,共7人。培训从头脑风暴、讲座和实践方法开始。进行测试前和测试后的测量,以确定参与者在培训前后的知识差异。参与者的知识数据采用配对t检验进行处理和分析。活动结果显示,测试前与测试后的知识差异显著(p值= 0.0001 [p<α]),得分差为1.143。合作伙伴还可以通过Instagram和Facebook社交媒体练习营销。基于这些结果,可以得出结论,这次培训增加了合作伙伴进行营销的知识和技能。该团队将开展后续工作,评估活动的可持续性及其对销售的影响,并评估合作伙伴面临的障碍和挑战。
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引用次数: 0
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Jurnal Warta Pengabdian Andalas
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