Purpose – What is the dynamics of the connoisseurship consumption community? What are the forces that drive this serious leisure consumption community? Design/methodology/approach – Adopting a naturalistic inquiry approach, we immersed ourselves in the field, visiting and observing consumers and professionals in independent coffee shops in North America: Toronto, Montreal, Seattle, and New York from August 2013 to July 2014. Findings – The research describes the connoisseurship consumption community and explains its forces, which are education, emulation and tensions between the members of the community. Originality/value – Our findings explain the amateur consumer’s behavior and the relationship of these amateurs with professionals and with the public during their consumption practices. We help to advance the study of heterogeneous consumption communities by revealing the tensions between the members of the community and the production of subcultural and social capital. Our research contributes to the consumer culture field by increasing knowledge of this social consumption phenomenon.
{"title":"Connoisseurship Consumption Community and Its Dynamics","authors":"Ronan Torres Quintão, E. Brito, R. Belk","doi":"10.7819/RBGN.V0I0.2982","DOIUrl":"https://doi.org/10.7819/RBGN.V0I0.2982","url":null,"abstract":"Purpose – What is the dynamics of the connoisseurship consumption community? What are the forces that drive this serious leisure consumption community? Design/methodology/approach – Adopting a naturalistic inquiry approach, we immersed ourselves in the field, visiting and observing consumers and professionals in independent coffee shops in North America: Toronto, Montreal, Seattle, and New York from August 2013 to July 2014. Findings – The research describes the connoisseurship consumption community and explains its forces, which are education, emulation and tensions between the members of the community. Originality/value – Our findings explain the amateur consumer’s behavior and the relationship of these amateurs with professionals and with the public during their consumption practices. We help to advance the study of heterogeneous consumption communities by revealing the tensions between the members of the community and the production of subcultural and social capital. Our research contributes to the consumer culture field by increasing knowledge of this social consumption phenomenon.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2017-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71246968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objective – The purpose of this paper is to obtain evidence of the relation between entrepreneur proactive networking behavior and trait emotional intelligence to support transition towards entrepreneurial careers. Design/methodology/approach – The Trait Emotional Intelligence Questionnaire-Short form (TEIQue-SF), developed by Cooper and Petrides (2010), was used to test hypotheses on the factors that define a proactive use of a professional network and their relationship with the individual level of trait emotional intelligence and its four components (well-being, self-control, emotionality and sociability). A questionnaire was sent to local entrepreneurs to verify whether trait emotional intelligence act as a predictor of proactive networking behavior. Theoretical foundation – We will be using Petrides and Furnham’s (2001) trait EI definition and EI will be studied within a personality framework (Petrides, 2001, Petrides & Furnham, 2001, 2006, 2014). Findings – Final findings partially confirms research hypothesis, with some components of EI (well-being and self-control factors) showing a significant positive correlation with proactive networking behavior. This indicates that entrepreneurs’ ability to regulate emotions influences their networking behavior helping them to succeed in their business relationships. Practical implications – The present study provides a clear direction for further research by focusing on how trait emotional intelligence affects social networking behavior amongst entrepreneurs, thus demonstrating the utility of using trait EI to evaluate high potential entrepreneurs.
{"title":"The role of trait emotional intelligence in predicting networking behavior","authors":"T. Torres-Coronas, M. Vidal-Blasco","doi":"10.7819/rbgn.v0i0.3127","DOIUrl":"https://doi.org/10.7819/rbgn.v0i0.3127","url":null,"abstract":"Objective – The purpose of this paper is to obtain evidence of the relation between entrepreneur proactive networking behavior and trait emotional intelligence to support transition towards entrepreneurial careers. Design/methodology/approach – The Trait Emotional Intelligence Questionnaire-Short form (TEIQue-SF), developed by Cooper and Petrides (2010), was used to test hypotheses on the factors that define a proactive use of a professional network and their relationship with the individual level of trait emotional intelligence and its four components (well-being, self-control, emotionality and sociability). A questionnaire was sent to local entrepreneurs to verify whether trait emotional intelligence act as a predictor of proactive networking behavior. Theoretical foundation – We will be using Petrides and Furnham’s (2001) trait EI definition and EI will be studied within a personality framework (Petrides, 2001, Petrides & Furnham, 2001, 2006, 2014). Findings – Final findings partially confirms research hypothesis, with some components of EI (well-being and self-control factors) showing a significant positive correlation with proactive networking behavior. This indicates that entrepreneurs’ ability to regulate emotions influences their networking behavior helping them to succeed in their business relationships. Practical implications – The present study provides a clear direction for further research by focusing on how trait emotional intelligence affects social networking behavior amongst entrepreneurs, thus demonstrating the utility of using trait EI to evaluate high potential entrepreneurs.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2017-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/rbgn.v0i0.3127","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71247227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – This article aims to investigate the influence of cooperative relations in the performance of companies in the supermarket sector, comparing the companies associated networks with companies not associated. Design/methodology/approach – The research method employed was a survey research with 31 companies. Findings – The results indicate that the cooperative relationships with suppliers have a positive impact on companies of performance, while the cooperative relationships with competitors and local institutions do not influence the performance. Moreover, it appears that there is no relationship between participation in a network of cooperation and achieving superior performance. However, companies linked to the network present better cooperative relationships with suppliers, which positively impacts the performance and therefore have competitive advantages over companies not associated to networks. Originality/value – The cooperative relationships with suppliers can provide benefits such as reducing logistics costs, improved product portfolio, better negotiating prices and terms, partnership for conducting marketing strategies among others, thus increasing the competitiveness of companies in the supermarket sector.
{"title":"Cooperative relationships and competitiveness in supermarket sector","authors":"Andressa Centenaro, C. Laimer","doi":"10.7819/RBGN.V0I0.3070","DOIUrl":"https://doi.org/10.7819/RBGN.V0I0.3070","url":null,"abstract":"Purpose – This article aims to investigate the influence of cooperative relations in the performance of companies in the supermarket sector, comparing the companies associated networks with companies not associated. Design/methodology/approach – The research method employed was a survey research with 31 companies. Findings – The results indicate that the cooperative relationships with suppliers have a positive impact on companies of performance, while the cooperative relationships with competitors and local institutions do not influence the performance. Moreover, it appears that there is no relationship between participation in a network of cooperation and achieving superior performance. However, companies linked to the network present better cooperative relationships with suppliers, which positively impacts the performance and therefore have competitive advantages over companies not associated to networks. Originality/value – The cooperative relationships with suppliers can provide benefits such as reducing logistics costs, improved product portfolio, better negotiating prices and terms, partnership for conducting marketing strategies among others, thus increasing the competitiveness of companies in the supermarket sector.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2017-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71247643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-02-06DOI: 10.7819/RBGN.V19I63.1905
C. S. Bravo, A. H. D. E. E. D. L. Monteros
Purpose – This paper investigates the effectiveness of the downsizing strategy when applied to the Telefonica case. Design/methodology/approach – By using the Event Study method, we present the relationship between downsizing strategies and results. Statistical significance of results was analyzed using t-statistics analysis. Findings – Results are significant, proving that the downsizing strategy brought about greater profitability and better funding, leveraging company market values. Originality/value – Results indicate that downsizing is a strategy alternative that allows for better adaptation, if carried out proactively and associated to changes that are necessary within organizational structure and processes.
{"title":"The influences of the downsizing strategy on business structures","authors":"C. S. Bravo, A. H. D. E. E. D. L. Monteros","doi":"10.7819/RBGN.V19I63.1905","DOIUrl":"https://doi.org/10.7819/RBGN.V19I63.1905","url":null,"abstract":"Purpose – This paper investigates the effectiveness of the downsizing strategy when applied to the Telefonica case. Design/methodology/approach – By using the Event Study method, we present the relationship between downsizing strategies and results. Statistical significance of results was analyzed using t-statistics analysis. Findings – Results are significant, proving that the downsizing strategy brought about greater profitability and better funding, leveraging company market values. Originality/value – Results indicate that downsizing is a strategy alternative that allows for better adaptation, if carried out proactively and associated to changes that are necessary within organizational structure and processes.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2017-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V19I63.1905","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-18DOI: 10.7819/RBGN.V18I62.2804
M. A. D. A. P. Camargo, T. Rocha, S. C. Silva
Purpose – This paper aimed to analyze the influence of marketing strategies on the internationalization process of Brazilian franchises. The objective was to identify the marketing strategies used by Brazilian franchises during different stages of their internationalization processes and to analyze these strategies according to the Global Marketing Strategy (GMS). Design/methodology/approach – The paper adopted a qualitative research methodology based on three case studies developed in Brazilian franchises in the footwear and apparel sector: two companies with active involvement and one with commitment involvement abroad. Six directors and marketing managers of these companies provided statements regarding the internationalization process and marketing strategies. Findings – The Brazilian franchises are on the path towards standardizing their marketing mix, but they are still a long way from leading their business actions to the four final dimensions of the GMS: concentration and coordination of marketing activities, integration of competitive movements and participation in the global market. Secondly, we performed a comparative analysis of the three case studies considering active and commitment involvement. Originality/value – This study innovates using the GMS to analyze the internationalization processes of Brazilian franchises in different stages, and it emphasizes the dimensions that should be subjects of planning for firms that are preparing to grow their franchising business models abroad.
{"title":"Estratégias de marketing no processo de internacionalização de franquias brasileiras","authors":"M. A. D. A. P. Camargo, T. Rocha, S. C. Silva","doi":"10.7819/RBGN.V18I62.2804","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2804","url":null,"abstract":"Purpose – This paper aimed to analyze the influence of marketing strategies on the internationalization process of Brazilian franchises. The objective was to identify the marketing strategies used by Brazilian franchises during different stages of their internationalization processes and to analyze these strategies according to the Global Marketing Strategy (GMS). Design/methodology/approach – The paper adopted a qualitative research methodology based on three case studies developed in Brazilian franchises in the footwear and apparel sector: two companies with active involvement and one with commitment involvement abroad. Six directors and marketing managers of these companies provided statements regarding the internationalization process and marketing strategies. Findings – The Brazilian franchises are on the path towards standardizing their marketing mix, but they are still a long way from leading their business actions to the four final dimensions of the GMS: concentration and coordination of marketing activities, integration of competitive movements and participation in the global market. Secondly, we performed a comparative analysis of the three case studies considering active and commitment involvement. Originality/value – This study innovates using the GMS to analyze the internationalization processes of Brazilian franchises in different stages, and it emphasizes the dimensions that should be subjects of planning for firms that are preparing to grow their franchising business models abroad.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V18I62.2804","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-18DOI: 10.7819/RBGN.V18I62.1702
Verner Luis Antoni, K. Basso
Purpose – To understand different perceptions of retail by consumers at the bottom of the social pyramid, to thus understand specific market niches that are a part of the low income segment. Design/methodology/approach – We carried out a survey including 560 cases. We also used cluster and discriminant analysis. Findings – We observed the formation of four groups of customers, which showed significant distinctions in the characteristics considered for choosing a store. Originality/value – The clusters represents a discriminant effort to highlight the differences between consumers considered in the same group of analysis, the bottom of the pyramid. Managerially, retail managers can assess their retail mix, and then drive more focused strategies and operations.
{"title":"Expectations concerning retail: a study of clothing and shoe consumers at the bottom of the social pyramid","authors":"Verner Luis Antoni, K. Basso","doi":"10.7819/RBGN.V18I62.1702","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.1702","url":null,"abstract":"Purpose – To understand different perceptions of retail by consumers at the bottom of the social pyramid, to thus understand specific market niches that are a part of the low income segment. Design/methodology/approach – We carried out a survey including 560 cases. We also used cluster and discriminant analysis. Findings – We observed the formation of four groups of customers, which showed significant distinctions in the characteristics considered for choosing a store. Originality/value – The clusters represents a discriminant effort to highlight the differences between consumers considered in the same group of analysis, the bottom of the pyramid. Managerially, retail managers can assess their retail mix, and then drive more focused strategies and operations.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-18DOI: 10.7819/RBGN.V18I62.2242
Silvia Consoni, R. Colauto
Purpose – The purpose of this paper is to verify the influence of the convergence process to International Financial Reporting Standards on the voluntary disclosure of listed Brazilian companies. Design/methodology/approach – A voluntary disclosure metric was designed and collected from a random sample of 66 companies registered as active in BM&FBovespa during the 2005-2012 period. For the hypothesis test it was used panel data regressions with random effects. Findings – The convergence process to International Financial Reporting Standards is presented as an exogenous factor that affected positively and significantly voluntary disclosure in the analyzed period. It leads to the complementary rationale between mandatory disclosure and the voluntary disclosure. Originality/value – The study presents a new metric for measuring the voluntary disclosure level, with the potential to understand the nature of the relationship between this and the mandatory disclosure. In the Brazilian capital market context, governed by the stakeholder model, convergence to International Financial Reporting Standards induced an increase on voluntary disclosure quality.
{"title":"Voluntary disclosure in the context of convergence with International Accounting Standards in Brazil","authors":"Silvia Consoni, R. Colauto","doi":"10.7819/RBGN.V18I62.2242","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2242","url":null,"abstract":"Purpose – The purpose of this paper is to verify the influence of the convergence process to International Financial Reporting Standards on the voluntary disclosure of listed Brazilian companies. Design/methodology/approach – A voluntary disclosure metric was designed and collected from a random sample of 66 companies registered as active in BM&FBovespa during the 2005-2012 period. For the hypothesis test it was used panel data regressions with random effects. Findings – The convergence process to International Financial Reporting Standards is presented as an exogenous factor that affected positively and significantly voluntary disclosure in the analyzed period. It leads to the complementary rationale between mandatory disclosure and the voluntary disclosure. Originality/value – The study presents a new metric for measuring the voluntary disclosure level, with the potential to understand the nature of the relationship between this and the mandatory disclosure. In the Brazilian capital market context, governed by the stakeholder model, convergence to International Financial Reporting Standards induced an increase on voluntary disclosure quality.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V18I62.2242","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-18DOI: 10.7819/RBGN.V18I62.2620
Marcos Inácio Severo de Almeida, Milena Costa, R. Coelho, P. Scalco
Purpose – The purpose of this paper is to analyze the impact of different types of content of viral marketing in a popular social networking site. Our research is founded on recent studies which categorize posts on Facebook. Design/methodology/approach – Data for 2583 posts in eight profiles of Brazilian beer brands were coded and analyzed. We used a regression model and Analysis of Variance to establish relationships among independent variables and a dependent variable. Findings – Two hypotheses were supported. There was a positive relationship between posts of the categories Fan and Promotion and Publicity and viral marketing. Posts of the categories Information and Pool did not have any significant effects, and confirmed previous studies which analyzed likes and comments as dependent variables. Originality/value – Previous studies using the platform did not categorize posts created by brand fans/followers. Our typology is a quantitative improvement in relation to studies with similar objectives. Hence, marketers involved with brand management on Facebook should publish posts which promote the brand and reproduce content generated by people engaged with it if they seek to increase the viralization capacity of such posts.
{"title":"“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site","authors":"Marcos Inácio Severo de Almeida, Milena Costa, R. Coelho, P. Scalco","doi":"10.7819/RBGN.V18I62.2620","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2620","url":null,"abstract":"Purpose – The purpose of this paper is to analyze the impact of different types of content of viral marketing in a popular social networking site. Our research is founded on recent studies which categorize posts on Facebook. Design/methodology/approach – Data for 2583 posts in eight profiles of Brazilian beer brands were coded and analyzed. We used a regression model and Analysis of Variance to establish relationships among independent variables and a dependent variable. Findings – Two hypotheses were supported. There was a positive relationship between posts of the categories Fan and Promotion and Publicity and viral marketing. Posts of the categories Information and Pool did not have any significant effects, and confirmed previous studies which analyzed likes and comments as dependent variables. Originality/value – Previous studies using the platform did not categorize posts created by brand fans/followers. Our typology is a quantitative improvement in relation to studies with similar objectives. Hence, marketers involved with brand management on Facebook should publish posts which promote the brand and reproduce content generated by people engaged with it if they seek to increase the viralization capacity of such posts.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V18I62.2620","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-18DOI: 10.7819/RBGN.V18I62.2301
D. Wegner, I. Bortolaso, Patrinês Aparecida França Zonatto
Purpose – This study aimed to analyze the strategies adopted by small-firm networks (SFNs) to achieve consolidation. Design/methodology/approach – This study was conducted in two stages with a qualitative approach. The first stage aimed to identify consolidated SFNs in the southern region of Brazil. The second stage consisted of analyzing three case studies to investigate which strategies they adopted to reach consolidation. Findings – The results show four specific strategies implemented by the SFN to expedite their consolidation: adoption of a network administrative organization; hiring of professional managers; a portfolio of services to support network members; and cooperation and merger of SFNs. Originality/value – The analysis of the three consolidated SFNs provides a better understanding of the network development process and the strategies adopted for their evolution.
{"title":"Small-Firm Networks and strategies for consolidation: evidence from the Brazilian context","authors":"D. Wegner, I. Bortolaso, Patrinês Aparecida França Zonatto","doi":"10.7819/RBGN.V18I62.2301","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2301","url":null,"abstract":"Purpose – This study aimed to analyze the strategies adopted by small-firm networks (SFNs) to achieve consolidation. Design/methodology/approach – This study was conducted in two stages with a qualitative approach. The first stage aimed to identify consolidated SFNs in the southern region of Brazil. The second stage consisted of analyzing three case studies to investigate which strategies they adopted to reach consolidation. Findings – The results show four specific strategies implemented by the SFN to expedite their consolidation: adoption of a network administrative organization; hiring of professional managers; a portfolio of services to support network members; and cooperation and merger of SFNs. Originality/value – The analysis of the three consolidated SFNs provides a better understanding of the network development process and the strategies adopted for their evolution.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-18DOI: 10.7819/RBGN.V18I62.2450
Daniela Santana Lambert Marzagão, M. M. Carvalho
Purpose – This article aims to characterize behavioral competencies of Six Sigma Project Leaders, as well as relate those competencies with projects performance. Design/methodology/approach – It is a survey-based research. This study analyzes 225 Six Sigma Projects in Brazil, Chile and Colombia, led by 191 Project Leaders. Findings – The projects were classified accordingly with their performance and project leaders had their behavioral characteristics mapped. Based on independence statistical testing, it was identified that project success depends on both competencies of the project leader, innovation and direction. Originality/value – The article shows the relationship between behavioral competencies and project performance. In addition, the article maps behavioral competencies in six sigma projects.
{"title":"The influence of project leaders’ behavioral competencies on the performance of Six Sigma projects","authors":"Daniela Santana Lambert Marzagão, M. M. Carvalho","doi":"10.7819/RBGN.V18I62.2450","DOIUrl":"https://doi.org/10.7819/RBGN.V18I62.2450","url":null,"abstract":"Purpose – This article aims to characterize behavioral competencies of Six Sigma Project Leaders, as well as relate those competencies with projects performance. Design/methodology/approach – It is a survey-based research. This study analyzes 225 Six Sigma Projects in Brazil, Chile and Colombia, led by 191 Project Leaders. Findings – The projects were classified accordingly with their performance and project leaders had their behavioral characteristics mapped. Based on independence statistical testing, it was identified that project success depends on both competencies of the project leader, innovation and direction. Originality/value – The article shows the relationship between behavioral competencies and project performance. In addition, the article maps behavioral competencies in six sigma projects.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2016-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71251475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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