Pub Date : 2015-12-21DOI: 10.7819/RBGN.V17I58.1989
F. Liébana-Cabanillas, Francisco Muñoz-Leiva, J. Sánchez-Fernández
Objective – The aim of this study is to propose and prove a theoretical integrative model which allows determining the relative importance of a new mobile payment system as well as the analysis of possible moderator effects of the age of its potential users within new electronic environments. Design/methodology/approach – To carry out this research, a web experiment based on a general population sample was conducted, in order to analyze the proposed model of behavior towards a new mobile payment system. Findings – Empirical results demonstrate that the suggested behavior pattern has an adequate adjustment showing that the age of users causes significant differences in the proposed connections between subjective rules and the facility of use and confidence, and again this last one in regard to the facility of use and the attitude toward that use. Practical implications – The conclusions and implications for management provide alternatives to consolidate this new business opportunity under the new technological developments. Originality/value – This paper is a pioneer study about the acceptance of mobile payment systems.
{"title":"Influence of age in the adoption of new mobile payment systems","authors":"F. Liébana-Cabanillas, Francisco Muñoz-Leiva, J. Sánchez-Fernández","doi":"10.7819/RBGN.V17I58.1989","DOIUrl":"https://doi.org/10.7819/RBGN.V17I58.1989","url":null,"abstract":"Objective – The aim of this study is to propose and prove a theoretical integrative model which allows determining the relative importance of a new mobile payment system as well as the analysis of possible moderator effects of the age of its potential users within new electronic environments. Design/methodology/approach – To carry out this research, a web experiment based on a general population sample was conducted, in order to analyze the proposed model of behavior towards a new mobile payment system. Findings – Empirical results demonstrate that the suggested behavior pattern has an adequate adjustment showing that the age of users causes significant differences in the proposed connections between subjective rules and the facility of use and confidence, and again this last one in regard to the facility of use and the attitude toward that use. Practical implications – The conclusions and implications for management provide alternatives to consolidate this new business opportunity under the new technological developments. Originality/value – This paper is a pioneer study about the acceptance of mobile payment systems.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-21DOI: 10.7819/RBGN.V17I58.2687
Maider Aldaz, I. Álvarez, J. Calvo
Objective – This paper analyzes whether the anti-corruption reporting practices of the companies are a reflection of adequate anti-corruption systems put in place by companies, or whether the disclosure is merely a tool for companies to improve their reputation and thus maintain their legitimacy. Design/methodology/approach – We apply the PLS method to the collected data in a content analysis of the sustainability reports of 31 companies within the Ibex 35 in December 2008. Theoretical foundation – In the analysis, we use both the legitimacy theory and the stakeholder theory, because we consider them as complementary theories and consistent with our approach. Findings – The results show that regarding the corruption issue there is a negative relationship between disclosure and performance, that is, companies with poor performance disclose more. On the other hand, the results reflect the existence of a positive relationship between disclosure and reputation, i.e. report information to interested parties enhances the perception of stakeholders about the company. This finding could be justified by the above two theories. However, we can’t conclude that companies with good performance disclose information to key stakeholders in order to strengthen relations, as stated by the stakeholder theory. Practical implications – this study provides evidence of how companies use non-financial reporting-specifically anti-corruption data- to improve corporate reputation. It is also noted that reporting practices not necessarily have to be in accordance with the actual anti-corruption practices of firms.
{"title":"Non-financial reports, anti-corruption performance and corporate reputation","authors":"Maider Aldaz, I. Álvarez, J. Calvo","doi":"10.7819/RBGN.V17I58.2687","DOIUrl":"https://doi.org/10.7819/RBGN.V17I58.2687","url":null,"abstract":"Objective – This paper analyzes whether the anti-corruption reporting practices of the companies are a reflection of adequate anti-corruption systems put in place by companies, or whether the disclosure is merely a tool for companies to improve their reputation and thus maintain their legitimacy. Design/methodology/approach – We apply the PLS method to the collected data in a content analysis of the sustainability reports of 31 companies within the Ibex 35 in December 2008. Theoretical foundation – In the analysis, we use both the legitimacy theory and the stakeholder theory, because we consider them as complementary theories and consistent with our approach. Findings – The results show that regarding the corruption issue there is a negative relationship between disclosure and performance, that is, companies with poor performance disclose more. On the other hand, the results reflect the existence of a positive relationship between disclosure and reputation, i.e. report information to interested parties enhances the perception of stakeholders about the company. This finding could be justified by the above two theories. However, we can’t conclude that companies with good performance disclose information to key stakeholders in order to strengthen relations, as stated by the stakeholder theory. Practical implications – this study provides evidence of how companies use non-financial reporting-specifically anti-corruption data- to improve corporate reputation. It is also noted that reporting practices not necessarily have to be in accordance with the actual anti-corruption practices of firms.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-17DOI: 10.7819/rbgn.v17i54.1901
J. A. Cano, J. J. Baena
Este articulo establece las relaciones entre el nivel de importancia de las Tecnologias de Informacion y Comunicacion (TIC), la frecuencia de uso de estas herramientas, y la eficiencia y eficacia alcanzada en los procesos de negociacion internacional.
在国际谈判过程中，信息和通信技术(ict)的重要性水平、这些工具的使用频率和效率之间的关系。
{"title":"Impacto de las tecnologías de información y comunicación en el desempeño de la negociación internacional","authors":"J. A. Cano, J. J. Baena","doi":"10.7819/rbgn.v17i54.1901","DOIUrl":"https://doi.org/10.7819/rbgn.v17i54.1901","url":null,"abstract":"Este articulo establece las relaciones entre el nivel de importancia de las Tecnologias de Informacion y Comunicacion (TIC), la frecuencia de uso de estas herramientas, y la eficiencia y eficacia alcanzada en los procesos de negociacion internacional.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-16DOI: 10.7819/RBGN.V17I57.1852
Denise Mendes da Silva, Edvalda Araújo Leal, J. M. Pereira, J. D. O. Neto
Objective – The objective of the study is to identify whether learning styles impact academic performance and online and face-to-face assessment activities in Distance Education. Design/methodology/approach – Learning styles were mapped using the Index of Learning Styles (ILS) of Felder and Soloman (1991). For data analysis, generalized linear models methodology was adopted; the Wald test was used to evaluate the effect of the factors. Theoretical foundation - This research is based on cognitive theory. The model of Felder and Silverman (1988) underlies the ILS of Felder and Soloman (1991), which classifies learning styles into four dimensions: Active / Reflective; Sensory / Intuitive; Visual / Verbal; Sequential / Global. Findings – (i) The predominant profile of the sample consists of the following styles: active, sensory, verbal and sequential; (ii) learning styles impacted academic performance only in the Active / Reflective dimension; (iii) significant differences were found between the mean of online and face-to-face assessment activities only in the Sensory / Intuitive dimension; (iv) the means of online assessment activities are larger in every styles dimensions. Practical implications – Contributions for: (i) professors, as to how to choose and shape teaching strategies, i.e, to adopt teaching techniques that are appropriate to students’ characteristics; (ii) for students, knowing their learning style is important to understand and develop new learning strategies; (iii) educational managers, who can use knowledge about learning styles to structure the LMS with better use of resources and promoting student learning.
{"title":"Learning styles and academic performance in Distance Education: a research in specialization courses","authors":"Denise Mendes da Silva, Edvalda Araújo Leal, J. M. Pereira, J. D. O. Neto","doi":"10.7819/RBGN.V17I57.1852","DOIUrl":"https://doi.org/10.7819/RBGN.V17I57.1852","url":null,"abstract":"Objective – The objective of the study is to identify whether learning styles impact academic performance and online and face-to-face assessment activities in Distance Education. Design/methodology/approach – Learning styles were mapped using the Index of Learning Styles (ILS) of Felder and Soloman (1991). For data analysis, generalized linear models methodology was adopted; the Wald test was used to evaluate the effect of the factors. Theoretical foundation - This research is based on cognitive theory. The model of Felder and Silverman (1988) underlies the ILS of Felder and Soloman (1991), which classifies learning styles into four dimensions: Active / Reflective; Sensory / Intuitive; Visual / Verbal; Sequential / Global. Findings – (i) The predominant profile of the sample consists of the following styles: active, sensory, verbal and sequential; (ii) learning styles impacted academic performance only in the Active / Reflective dimension; (iii) significant differences were found between the mean of online and face-to-face assessment activities only in the Sensory / Intuitive dimension; (iv) the means of online assessment activities are larger in every styles dimensions. Practical implications – Contributions for: (i) professors, as to how to choose and shape teaching strategies, i.e, to adopt teaching techniques that are appropriate to students’ characteristics; (ii) for students, knowing their learning style is important to understand and develop new learning strategies; (iii) educational managers, who can use knowledge about learning styles to structure the LMS with better use of resources and promoting student learning.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-16DOI: 10.7819/RBGN.V17I57.1650
Jair de Oliveira, Edmundo Escrivão Filho, M. S. Nagano, A. Ferraudo
Objective – To identify the managerial styles of small business managers at every stage of the organizational life cycle, considering managers’ work, approaches to process and roles. Methodology – This research was considered of applied nature, of quantitative approach, as descriptive from the point of view of the objectives, and as a survey because of its technical procedures. Seventy companies belonging to the metallurgical-mechanical industry in Sao Paulo, Brazil, took part in the study. Theoretical framework – It was found that the owner of small businesses change the valuation of the functions and of the roles of the administrator, according the company's development stage. Three management styles have been identified as the most prominent of small business owner, considering the organizational life cycle. Findings – It was found that the owner of small businesses change the valuation of the functions and of the roles of the administrator, according the company's development stage. Three management styles have been identified as the most prominent of small business owner, considering the organizational life cycle. Contributions – This research presents evidence that there is a relationship between the functions and roles of managers (theorized for large companies) and the work carried out by small business leaders, as well as the feasibility of researching the functions and roles of managers alongside each other, rather than individually, as most other studies do.
{"title":"Estilos gerenciais dos dirigentes de pequenas empresas: estudo baseado no ciclo de vida organizacional e nos conceitos de funções e papéis do administrador","authors":"Jair de Oliveira, Edmundo Escrivão Filho, M. S. Nagano, A. Ferraudo","doi":"10.7819/RBGN.V17I57.1650","DOIUrl":"https://doi.org/10.7819/RBGN.V17I57.1650","url":null,"abstract":"Objective – To identify the managerial styles of small business managers at every stage of the organizational life cycle, considering managers’ work, approaches to process and roles. Methodology – This research was considered of applied nature, of quantitative approach, as descriptive from the point of view of the objectives, and as a survey because of its technical procedures. Seventy companies belonging to the metallurgical-mechanical industry in Sao Paulo, Brazil, took part in the study. Theoretical framework – It was found that the owner of small businesses change the valuation of the functions and of the roles of the administrator, according the company's development stage. Three management styles have been identified as the most prominent of small business owner, considering the organizational life cycle. Findings – It was found that the owner of small businesses change the valuation of the functions and of the roles of the administrator, according the company's development stage. Three management styles have been identified as the most prominent of small business owner, considering the organizational life cycle. Contributions – This research presents evidence that there is a relationship between the functions and roles of managers (theorized for large companies) and the work carried out by small business leaders, as well as the feasibility of researching the functions and roles of managers alongside each other, rather than individually, as most other studies do.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V17I57.1650","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-16DOI: 10.7819/RBGN.V17I57.2434
Martín Hernani-Merino, J. Mazzon, Giuliana Isabella
Objective – Since finding simililarities between cultures is an important aspect to defining global goods, this article proposes a model to characterize and verify the impact of traits that are latent to global consumers’ susceptibility to global consumer culture (SGCC) in acquiring global brands. Design/methodology/approach – Extensive literature review and analysis of issues referring to global consumption characteristics. Theoretical framework – Reviewed literature, integrated within a seven dimension SCCG model: compliance with consumer trends; social responsibility, perception of quality, social prestige, brand credibility, perceived risk and information costs saved; that may influence buying intention. Findings – As a result, we propose an integrative theoretical model of the dimensions that make up susceptibility to global consumer culture that lead consumers to acquire globally present brands. The proposed model incolved seven constructs that influence SCCG. We also included buying intention, which is the result of susceptibility. Originality/value – The proposed model allows for better understanding of the reasons why consumers tend to buy and consume global brands. With this model, it is possible to study in depth the individual differences that refer to personal preferences for brands as global symbols and meanings. It also contributes to the work of international managers, helping them develop global branding and positioning strategies focused on the different global markets in which a global brand is marketed.
{"title":"A model of susceptibility to global consumer culture","authors":"Martín Hernani-Merino, J. Mazzon, Giuliana Isabella","doi":"10.7819/RBGN.V17I57.2434","DOIUrl":"https://doi.org/10.7819/RBGN.V17I57.2434","url":null,"abstract":"Objective – Since finding simililarities between cultures is an important aspect to defining global goods, this article proposes a model to characterize and verify the impact of traits that are latent to global consumers’ susceptibility to global consumer culture (SGCC) in acquiring global brands. Design/methodology/approach – Extensive literature review and analysis of issues referring to global consumption characteristics. Theoretical framework – Reviewed literature, integrated within a seven dimension SCCG model: compliance with consumer trends; social responsibility, perception of quality, social prestige, brand credibility, perceived risk and information costs saved; that may influence buying intention. Findings – As a result, we propose an integrative theoretical model of the dimensions that make up susceptibility to global consumer culture that lead consumers to acquire globally present brands. The proposed model incolved seven constructs that influence SCCG. We also included buying intention, which is the result of susceptibility. Originality/value – The proposed model allows for better understanding of the reasons why consumers tend to buy and consume global brands. With this model, it is possible to study in depth the individual differences that refer to personal preferences for brands as global symbols and meanings. It also contributes to the work of international managers, helping them develop global branding and positioning strategies focused on the different global markets in which a global brand is marketed.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-16DOI: 10.7819/RBGN.V17I57.2040
Fernando O. Santini, Wagner Júnior Ladeira, C. Sampaio, Clecio Araujo Falcão
Objective – This paper aims to assess the moderating effects of the type of sales promotion on the relationship between perceived value, attractiveness and purchase intention. Design/methodology/approach – An experiment was carried out with 1161 respondents. We examined the direct relationship of perceived value (utility and hedonic) with the formation of promotion attractiveness. We then analyzed the relationship between attractiveness and the intention of buying a product on sale. Finally, we observed the moderating effects of the type of promotion on the model relationships.
{"title":"Percepção de valor, atratividade e intenção de compra: revisitando as técnicas de promoção de vendas","authors":"Fernando O. Santini, Wagner Júnior Ladeira, C. Sampaio, Clecio Araujo Falcão","doi":"10.7819/RBGN.V17I57.2040","DOIUrl":"https://doi.org/10.7819/RBGN.V17I57.2040","url":null,"abstract":"Objective – This paper aims to assess the moderating effects of the type of sales promotion on the relationship between perceived value, attractiveness and purchase intention. Design/methodology/approach – An experiment was carried out with 1161 respondents. We examined the direct relationship of perceived value (utility and hedonic) with the formation of promotion attractiveness. We then analyzed the relationship between attractiveness and the intention of buying a product on sale. Finally, we observed the moderating effects of the type of promotion on the model relationships.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V17I57.2040","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-11-24DOI: 10.7819/RBGN.V17I56.1848
L. P. Deboçã, R. Martins
Objective – This paper aims to assess to what extent relational view assumptions can explain competitive advantages perceived in the industrial agglomeration contexts of small businesses. Design/methodology/approach – We used qualitative research; two furniture centers, Misassol (SP) and Uba (MG), were examined through comparative data analysis. Data was collected through interviews with executives from 40 companies and 13 supporting organizations. The relational view and its assumptions point to factors that generate competitive advantage resulting from collaborative relationships between companies. Moreover, agglomerations provide intense relationships and are encouraged by governance entities. Findings – No competitive advantages clearly established due to relational gains were identified. The behavior of entrepreneurs in both centers tends strongly towards individualism. What agents identify as competitive advantages corresponds to situational or contextual factors in these centers and do not result from the realization of relational view assumptions, escaping from this paradigm. Relational gains can result only from subgroups that are formed through affinity, with no intervention from governance. Practical implications – Despite an agglomeration tendency within companies belonging to the furniture sector, a strong inclination towards individualism creates barriers to obtaining additional advantages resulting from relational gains, whether due to market regionalization, access of sales representatives, or logistics and tax costs, among other issues. However, actions in small groups are an important governance mechanism for that context. Contributions – Evaluate the assumptions of relational view and its explanatory power for competitive advantages in agglomerations of Brazilian furniture companies.
{"title":"Competitive Advantages from Horizontal Relationships in Productive Agglomerations: perceptions of local agents","authors":"L. P. Deboçã, R. Martins","doi":"10.7819/RBGN.V17I56.1848","DOIUrl":"https://doi.org/10.7819/RBGN.V17I56.1848","url":null,"abstract":"Objective – This paper aims to assess to what extent relational view assumptions can explain competitive advantages perceived in the industrial agglomeration contexts of small businesses. Design/methodology/approach – We used qualitative research; two furniture centers, Misassol (SP) and Uba (MG), were examined through comparative data analysis. Data was collected through interviews with executives from 40 companies and 13 supporting organizations. The relational view and its assumptions point to factors that generate competitive advantage resulting from collaborative relationships between companies. Moreover, agglomerations provide intense relationships and are encouraged by governance entities. Findings – No competitive advantages clearly established due to relational gains were identified. The behavior of entrepreneurs in both centers tends strongly towards individualism. What agents identify as competitive advantages corresponds to situational or contextual factors in these centers and do not result from the realization of relational view assumptions, escaping from this paradigm. Relational gains can result only from subgroups that are formed through affinity, with no intervention from governance. Practical implications – Despite an agglomeration tendency within companies belonging to the furniture sector, a strong inclination towards individualism creates barriers to obtaining additional advantages resulting from relational gains, whether due to market regionalization, access of sales representatives, or logistics and tax costs, among other issues. However, actions in small groups are an important governance mechanism for that context. Contributions – Evaluate the assumptions of relational view and its explanatory power for competitive advantages in agglomerations of Brazilian furniture companies.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-11-24DOI: 10.7819/RBGN.V17I56.1379
Orlandy Orlandi, Ivone Junges
Objective – Being up-to-date requires reading newspapers and articles concerning issues that are relevant to professional training; the objective of this paper is to present the teaching method Atualidades project – a generator of improvement in the teaching-learning process, carried out in a higher education institution. Design/methodology/approach – This is qualitative, exploratory research, containing testimonies by 50 students, six invited entrepreneurs and professionals, and four teachers, between years 2006 and 2010, using direct observation of students’ and guests’ presentations, document analysis of project data, and testimonies by those involved. Analytical categories: recognizing the importance of updating, relationship between selected material and subject content, awakening to the interface between theory and practice, discovery of and access to a greater amount of research sources, sharing of ideas and improvement in capacity of working in the classroom. Theoretical framework – This study considered research on teaching and learning based on systematic, disciplined, reflective and meaningful reading and interpretation of knowledge produced worldwide, which requires professionals who are connected with the world through knowledge, constant appreciation of citizens and their local, regional and international actions, in which reading is considered a promoter of prosperity and social inclusion (Lowman, 2004; Dewey, 1978; Pestalozzi, 1946). Findings – The results revealed that students, when seeking to update themselves through reading, discovered local reference business practices. Contributions – The studied teaching method contributes to education concerning teaching and learning and corroborates studies that discuss the formation of critical minds in higher education.
{"title":"Projeto Atualidades - gerador de diferencial no processo de ensino-aprendizagem: relato de um método de ensino desenvolvido em uma instituição de ensino superior","authors":"Orlandy Orlandi, Ivone Junges","doi":"10.7819/RBGN.V17I56.1379","DOIUrl":"https://doi.org/10.7819/RBGN.V17I56.1379","url":null,"abstract":"Objective – Being up-to-date requires reading newspapers and articles concerning issues that are relevant to professional training; the objective of this paper is to present the teaching method Atualidades project – a generator of improvement in the teaching-learning process, carried out in a higher education institution. Design/methodology/approach – This is qualitative, exploratory research, containing testimonies by 50 students, six invited entrepreneurs and professionals, and four teachers, between years 2006 and 2010, using direct observation of students’ and guests’ presentations, document analysis of project data, and testimonies by those involved. Analytical categories: recognizing the importance of updating, relationship between selected material and subject content, awakening to the interface between theory and practice, discovery of and access to a greater amount of research sources, sharing of ideas and improvement in capacity of working in the classroom. Theoretical framework – This study considered research on teaching and learning based on systematic, disciplined, reflective and meaningful reading and interpretation of knowledge produced worldwide, which requires professionals who are connected with the world through knowledge, constant appreciation of citizens and their local, regional and international actions, in which reading is considered a promoter of prosperity and social inclusion (Lowman, 2004; Dewey, 1978; Pestalozzi, 1946). Findings – The results revealed that students, when seeking to update themselves through reading, discovered local reference business practices. Contributions – The studied teaching method contributes to education concerning teaching and learning and corroborates studies that discuss the formation of critical minds in higher education.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-11-24DOI: 10.7819/RBGN.V17I56.1736
Armando Cuesta Santos
Objective – The objective was to measure and to evaluate the construct “sense of commitment”, to insert it in the activities of Human Resources Management (HRM). Design/methodology/approach – The used methods were interviews, mathematic modeling, and statistical correlation. Findings – As the results, mathematical models were obtained and used to process the application of instruments with theoretical support related to the studied construct, as well as its validation for the socio-cultural particulars of Cuban companies’ employees, along with its conceptual insertion in the activities of HRM for its planning and strategic management control. Practical implications – Insertion of the “sense of commitment” in the HRM activities of the company, considering its planning and strategic management control. Contributions – The measurement of the “sense of commitment”, technically inserting it in the planning and control of the HRM activities in the company.
{"title":"Human Resources Management in the Company, Performance and Sense of Commitment","authors":"Armando Cuesta Santos","doi":"10.7819/RBGN.V17I56.1736","DOIUrl":"https://doi.org/10.7819/RBGN.V17I56.1736","url":null,"abstract":"Objective – The objective was to measure and to evaluate the construct “sense of commitment”, to insert it in the activities of Human Resources Management (HRM). Design/methodology/approach – The used methods were interviews, mathematic modeling, and statistical correlation. Findings – As the results, mathematical models were obtained and used to process the application of instruments with theoretical support related to the studied construct, as well as its validation for the socio-cultural particulars of Cuban companies’ employees, along with its conceptual insertion in the activities of HRM for its planning and strategic management control. Practical implications – Insertion of the “sense of commitment” in the HRM activities of the company, considering its planning and strategic management control. Contributions – The measurement of the “sense of commitment”, technically inserting it in the planning and control of the HRM activities in the company.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2015-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.7819/RBGN.V17I56.1736","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71250543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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