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SERIAL MEDIATION OF PERCEIVED USEFULNESS AND EWOM ADOPTION IN VIRTUAL COMMUNITIES AND THE MODERATING EFFECT OF GENDER 虚拟社区中感知有用性与女性收养的序列中介作用及性别的调节作用
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-01-01 DOI: 10.20867/thm.29.1.8
Amel Saidani, Lamia Nechoud, Faouzi Ghidouche, Kamila GHIDOUCHE AIT-YAHIA
Purpose – This study analyzes the adoption behavior of eWOM information from the consumer’s perspective. In virtual communities, this study examines the serial mediation of perceived usefulness and adoption of eWOM between eWOM characteristics (credibility, quality, and vivacity) and the intention to visit a tourist destination and gender as a moderator. This study makes a significant theoretical and practical contribution by the purpose of an integrative model, according to the ELM model, and by examining the moderating effect of gender. Design/Methodology/Approach – This study tests the hypothesis using an experimental scenario simulation method. Signals embedded in various components of the eWOM (stimuli/ scenarios) were used, such as interactivity with the message (Like number, comment, sharing) or the content of the message (Text, Visual, Video). The new model (based on the ELM model) was validated by PLS-SEM based on an online survey of 548 members of the virtual consumption communities where content shared is about tourism and hospitality, tourism experiences, and recommendations of Algerian tourist destinations. Findings – The results confirm that perceived usefulness and adoption are two serial mediators between the relationship between eWOM characteristics and visit intention. Finally, gender moderates the indirect effect between eWOM quality and the intention to visit. Originality of the research – This study proposes to develop an integrative model by testing the serial mediating effects of perceived usefulness and information adoption for the first time regarding the influence of the three eWOM characteristics on behavioral intention and investigates the role of gender as a moderator.
目的-本研究从消费者的角度分析eom信息的采用行为。在虚拟社区中,本研究考察了感知有用性和eWOM的采用在eWOM特征(可信度、质量和活力)与旅游目的地意愿之间的一系列中介作用,并以性别为调节因子。本研究以建立综合模型为目的,根据ELM模型,考察性别的调节作用,做出了重要的理论和实践贡献。设计/方法/方法-本研究使用实验情景模拟方法测试假设。使用嵌入在edom(刺激/场景)的各个组成部分中的信号,例如与消息(如号码、评论、分享)或消息内容(文本、视觉、视频)的交互。PLS-SEM基于对虚拟消费社区的548名成员的在线调查验证了新模型(基于ELM模型),其中共享的内容是关于旅游和酒店、旅游体验和阿尔及利亚旅游目的地的推荐。研究结果证实,感知有用性和采用是eom特征与访问意愿关系的两个串行中介。最后,性别调节了eom质量与访问意愿之间的间接影响。研究的原创性——本研究首次在认知有用性和信息采纳对行为意向的影响上,通过检验感知有用性和信息采纳的串行中介效应,提出了一个整合模型,并探讨了性别在行为意向中的调节作用。
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引用次数: 0
SOUVENIRS IN TOURISM STUDIES: A BIBLIOMETRIC RETROSPECTIVE AND FUTURE RESEARCH AGENDA 旅游纪念品研究:文献计量回顾与未来研究议程
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-01-01 DOI: 10.20867/thm.29.2.10
E. Bernardo, N. Sousa, E. Kastenholz
Purpose – Souvenir research in tourism research has steadily increased, but to date no metric analysis has been published that assesses the main issues addressed to guide and support new research. Design – This study fills this gap through an updated bibliometric review of 282 articles identified in the SCOPUS/WOS databases and an analysis of the future research agenda. Methodology – The PRISMA method and VoSViewer software for a systematic review was applied. Approach – This process allowed research areas identification identify research and it determined the relationships between them, drawing the paths that this scientific subject has taken. Findings – Results reveal a cross-citation-based cluster formation suggesting six main research themes: authenticity; shopping; symbolic value; satisfaction with shopping/ purchase; destination image; tourist experience. Additionally, a ‘future research agenda’ is proposed, organized into five general research pillars on the topic: Food consumption trends, Impacts, Souvenir consumption and value in context, Destination experience, and Technology impact. Originality of the research – Findings are expected to help researchers in the field to build their contributions on existing relevant academic advances, thereby better integrating their efforts into a theory of souvenir research that is still forming and consolidating, including through the Providing promising topics and avenues for future research.
目的-旅游研究中的纪念品研究稳步增长,但迄今为止还没有发表度量分析来评估所解决的主要问题,以指导和支持新的研究。设计-本研究通过对SCOPUS/WOS数据库中确定的282篇文章进行更新的文献计量学综述和对未来研究议程的分析,填补了这一空白。方法学:采用PRISMA方法和VoSViewer软件进行系统评价。方法-这个过程允许研究领域识别识别研究,并确定它们之间的关系,绘制该科学主题所采取的路径。研究结果-结果揭示了基于交叉引用的集群形成,提出了六个主要研究主题:真实性;购物;象征性的价值;购物/购买满意度;目的地形象;旅游体验。此外,还提出了“未来研究议程”,将其分为五大研究支柱:食品消费趋势、影响、纪念品消费和价值、目的地体验和技术影响。研究的原创性-研究结果将有助于该领域的研究人员在现有的相关学术进展的基础上做出贡献,从而更好地将他们的努力整合到一个仍在形成和巩固的纪念品研究理论中,包括通过为未来的研究提供有前途的主题和途径。
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引用次数: 0
Effects of information and communication technology improvement on revisit intention during Covid-19 Edit Download 信息和通信技术改进对2019冠状病毒病疫情期间重访意愿的影响
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-01-01 DOI: 10.20867/thm.29.3.12
M. Shabankareh, A. Sarhadi, Jahangir Hamzavi, Alireza Ranjbaran, A. Nazarian, Nuala OSullivan
Purpose- The present study aims to investigate the interrelationship between information and communication technology (ICT) improvement, destination brand image, destination satisfaction, and destination personality, and how ICT improvement influences tourists' intention to return during the pandemic COVID -19. Design, methodology, approach- The statistical population consisted of Iranian tourists who had stayed in hotels in Iran during CPVID-19. A questionnaire was developed and distributed, and 310 usable questionnaires were received. To test the hypotheses, confirmatory factor analysis was performed using Smart PLS3. Findings- Our results showed that ICT improvement had a significant, positive impact on tourists' revisit intentions and destination brand image during the pandemic COVID -19. Destination brand image also had a significant influence on revisit intention, destination satisfaction, and destination personality. In addition, destination satisfaction and destination personality were significantly related to revisit intention during the pandemic. Originality of the research- This study pioneered the evaluation of ICT in the tourism industry, focusing on the hospitality industry during the pandemic COVID -19. It also examined the direct impact of ICT improvements on revisit intentions during the pandemic. In addition, this study provides evidence for managers to more effectively leverage ICT potential to improve destination brand image and encourage customers to revisit during a pandemic.
目的-本研究旨在探讨信息通信技术(ICT)改善与目的地品牌形象、目的地满意度和目的地个性之间的相互关系,以及ICT改善如何影响游客在COVID -19大流行期间的返回意愿。设计、方法、方法-统计人群包括在2019冠状病毒病疫情期间住在伊朗酒店的伊朗游客。编制和分发了一份调查表,收到了310份可用的调查表。为了检验假设,使用Smart PLS3进行验证性因子分析。研究结果-我们的研究结果表明,在COVID -19大流行期间,ICT的改善对游客的重访意愿和目的地品牌形象产生了显著的积极影响。目的地品牌形象对重访意向、目的地满意度和目的地个性也有显著影响。此外,目的地满意度和目的地个性与大流行期间的重访意愿显著相关。研究的独创性——本研究率先对旅游业的ICT进行了评估,重点关注了2019冠状病毒病大流行期间的酒店业。它还审查了信息和通信技术改进对大流行期间重新访问意图的直接影响。此外,本研究还为管理者提供了证据,以更有效地利用信息通信技术的潜力来改善目的地品牌形象,并鼓励客户在大流行期间再次光顾。
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引用次数: 0
The Development of a Regional Tourism Destination Competitiveness Measurement Instrument 区域旅游目的地竞争力测量工具的开发
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-21 DOI: 10.3390/tourhosp4010001
Tanya Rheeders, D. Meyer
The importance of the tourism sector has been highlighted and featured in various studies indicating not only the economic but also social and environmental benefits. There is a need for a measurement instrument for regional tourism destination competitiveness. This measurement instrument could gauge a destination’s regional potential for tourism development and competitiveness; and be able to compare regions. To conduct an instrument development and validation, both PLS-SEM for confirmatory factor analysis and SPSS were utilised for exploratory factor analysis. A purposive sampling approach were used for both study areas, Sedibeng and Fezile Dabi district municipal regions, in which pilot studies were executed through a survey between July to September 2020. The reliability of the measurement instrument was confirmed with Cronbach’s Alpha (α) for both samples having a value above 0.70. The EFA confirmed the validity of the measurement instrument for the three-dimension and 16-items of the measurement instrument. This study recommends using the measurement instrument as a practical tool to analyse regions regarding the development and competitiveness of a tourism destination compared to other destinations.
旅游部门的重要性已在各种研究中得到强调和突出,不仅表明经济效益,而且表明社会和环境效益。区域旅游目的地竞争力需要一种衡量工具。这一测量工具可以衡量一个目的地的旅游发展潜力和竞争力;并且能够比较区域。为了进行仪器开发和验证,使用PLS-SEM进行验证性因素分析,使用SPSS进行探索性因素分析。在两个研究区域,即Sedibeng和Fezile大比区市辖区,采用了有目的的抽样方法,通过2020年7月至9月的调查进行了试点研究。测量仪器的可靠性用Cronbach 's Alpha (α)对两个样本的值均大于0.70。EFA对测量仪器的三个维度和16个项目确认了测量仪器的有效性。本研究建议使用测量工具作为一种实用的工具来分析旅游目的地与其他目的地相比的发展和竞争力。
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引用次数: 3
Life and Family Travel in the Time of COVID-19: Pandemic in England 2020 2019冠状病毒病时期的生活和家庭旅行:2020年英格兰大流行
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-12 DOI: 10.3390/tourhosp3040060
A. Seaton
This reports an exploratory attempt at a real–time account of COVID’s physical and social impacts on society, particularly family behavior, as the pandemic spread through England during 2020. Particular focus is on its effects on movement, travel and social relations and the contradictions for many in the way these were personally experienced, compared with media representations of national life during COVID. The study started with a sketch of historical pandemics in order to situate COVID contextually in relation to pandemics of the past. This was followed by a year-long, mixed-methodology, qualitative survey combining: diary observations, participant observation, unobtrusive observation, interviews, and oral reports by, and from, observer-informants at different locations in England. The results are reported in tabular form as 10 tracked outcomes, alongside each of which are notes, suggesting how actions might be derived as responsive measures to them in managing future pandemics.
这是一项探索性的尝试,旨在实时记录新冠肺炎对社会,特别是家庭行为的物理和社会影响,因为新冠肺炎在2020年在英格兰蔓延。特别关注疫情对行动、旅行和社会关系的影响,以及与媒体对疫情期间国民生活的报道相比,许多人亲身经历的矛盾。该研究首先概述了历史上的大流行,以便将COVID与过去的大流行联系起来。随后进行了为期一年的混合方法定性调查,包括日记观察、参与性观察、不引人注目的观察、访谈和来自英国不同地点的观察者-线人的口头报告。结果以表格形式报告为10项跟踪结果,每项结果旁边都附有说明,说明如何采取行动,作为应对未来流行病的措施。
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引用次数: 0
Dex-Based Evaluation of Sustainable Rural Tourism in Bosnia and Herzegovina 基于dex的波黑乡村旅游可持续发展评价
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-09 DOI: 10.3390/tourhosp3040059
A. Puška, Anđelka Štilić, M. Nedeljković, A. Maksimović
The research objectives presented in this paper are to assess the current state of Bosnia and Herzegovina’s rural tourism offer and to recommend a course of action for its development based on the model’s data that was gathered from subject-matter experts. In this paper, the multicriteria analysis method DEX (Decision EXpert) was utilized to assess the capacity of rural tourism in Bosnia and Herzegovina (BIH) and to obtain the results. All establishments were rated “very good”, seeing that they made use of the natural beauty that BIH has to offer. The outcomes of using this model were used to generate suggestions for the long-term development of rural tourism in BIH. The contribution of the employed model is in the developed starting points for the advancements of rural tourism in BIH, and the proposed model presents a novel method for evaluating a nation’s tourism potential that could be used in future studies in other tourism-related fields as well. The limitations of this paper stem from the fact that not all tourist establishments were considered due to the lack of unified records for all of these establishments. The model used in this research, on the other hand, is applicable to all tourist capacities, which is an advantage.
本文提出的研究目标是评估波斯尼亚和黑塞哥维那乡村旅游的现状,并根据从主题专家那里收集的模型数据,为其发展提出行动建议。本文采用多准则分析方法DEX (Decision EXpert)对波黑(BIH)乡村旅游能力进行了评价,并得出了评价结果。所有的餐厅都被评为“非常好”,因为它们充分利用了波黑的自然美景。使用该模型的结果为波黑的乡村旅游的长期发展提供了建议。所采用的模型的贡献在于为波黑的乡村旅游发展制定了起点,所提出的模型提出了一种评估一个国家旅游潜力的新方法,也可以用于其他旅游相关领域的未来研究。本文的局限性在于,由于缺乏对所有旅游场所的统一记录,因此并非所有旅游场所都被考虑在内。另一方面,本研究中使用的模型适用于所有旅游能力,这是一个优势。
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引用次数: 2
Managing Modern Muslim Travellers: Emerging Trends and Issues for Islamic Tourism Destinations 管理现代穆斯林游客:伊斯兰旅游目的地的新兴趋势和问题
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-03 DOI: 10.3390/tourhosp3040058
M. Hanafiah, Mohmed Razip Hasan, Ahmad Puad Mat Som
This research paper explores perspectives on the post-pandemic Islamic tourism market, policies, and challenges associated with sustainable growth. This paper also shares thoughts on emerging trends in the global Islamic tourism industry. The methodology used was descriptive qualitative research via in-depth interviews with twelve Muslim-friendly destination managers from Malaysia, Indonesia, Thailand, Taiwan, and Korea. The transcribed data were coded and then tabulated in cross-checked themes to confirm the reliability of the collected data. This study highlights two types of distinct Islamic markets whose needs and wants are unique from each other: the rigidly obedient Muslim and the modern, young, liberal Muslim. Next, this study highlights improper governance, inconsistency in Islamic tourism branding, and the lack of Muslim-based products and services as emerging issues within the modern Islamic tourism industry. This research also offers a set of future research questions on (i) the role of technology in forming the Muslim traveller experience; (ii) the importance of taking an innovative approach to form a memorable Muslim travel experience; and (iii) the dynamic nature of the modern Muslim traveller. This research paper offers fresh perspectives on understanding modern Muslim travellers which can inspire future research and advance theoretical and managerial practices among Muslim and non-Muslim tourism destinations.
本研究报告探讨了疫情后伊斯兰旅游市场、政策以及与可持续增长相关的挑战的观点。本文还分享了对全球伊斯兰旅游业新兴趋势的看法。使用的方法是描述性定性研究,通过深入采访12名来自马来西亚、印度尼西亚、泰国、台湾和韩国的穆斯林友好目的地经理。对转录的数据进行编码,然后在交叉核对的主题中制表,以确认收集数据的可靠性。这项研究强调了两种不同类型的伊斯兰市场,他们的需求和愿望彼此独特:严格服从的穆斯林和现代的、年轻的、自由的穆斯林。其次,本研究强调了治理不当、伊斯兰旅游品牌不一致、缺乏基于穆斯林的产品和服务等现代伊斯兰旅游业中出现的问题。本研究还提出了一系列未来的研究问题:(1)技术在形成穆斯林旅行者体验中的作用;(ii)采用创新方法形成令人难忘的穆斯林旅行体验的重要性;(三)现代穆斯林旅行者的动态特性。这篇研究论文为理解现代穆斯林旅行者提供了新的视角,可以启发未来的研究,并推进穆斯林和非穆斯林旅游目的地的理论和管理实践。
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引用次数: 1
INFLUENCE OF SELECTED DETERMINANTS ON THE PERCEPTION OF BEACHES AS A TOURISM PRODUCT 选定的决定因素对海滩作为旅游产品的看法的影响
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-01 DOI: 10.20867/thm.28.3.15
Damir Magaš
Purpose Beaches are icons of summer tourism and a strong motivating factor for the arrival of tourists in the sun and sea tourism destinations. Spending time on the beach is one of the most popular forms of tourism leisure worldwide. Beaches serve both as recreational areas of coastal cities, and valuable ecosystems that provide natural and protective functions. The Croatian coast is relatively rich in this valuable tourism resource, but the management of beaches as a tourist product has not reached significant progress. This dissertation aims to contribute to the sustainable management of beaches as a tourism product and recognises the possibility of involving all stakeholders in this process by studying socio-demographic factors, preferences, satisfaction, and future behavioural intentions of beach visitors. This knowledge can make an important contribution to the beach management process because it can be used to make more informed management decisions. Which characteristics of a particular beach need to be improved, what facilities should be introduced or discontinued, beach managers can find out through social science research methods that can encourage participation of all stakeholders, increase visitor satisfaction and destination competitiveness, and thus lay the groundwork for more sustainable development of beaches as tourism products. The purpose of this doctoral dissertation is to develop a cognitive-affective-conative model of beach visitor satisfaction. This dissertation developed, validated, and tested an empirical model of beach visitor satisfaction by combining the sustainable development framework, international coastal zone management protocols, and national legislation with theories of satisfaction, quality, and consumer behaviour. The empirical model includes measures of beach visitor satisfaction levels with natural beach features, beach facilities, overall beach experience, emotional experience and their future behavioural intention. Methodology The study follows a mixed method design, employing both quantitative and qualitative research methods. The structural equation modelling (PLS-SEM) method was used for the purpose of testing the links between model constructs. Kruskal Wallis and MannWhitney U tests were used in analyses of socio-demographic variable influences of beach visitors. Data was collected through a semi-structured questionnaire on three separate beach locations in the Primorsko – goranska county littoral during the summer of 2021, with the paper assisted personal interview (PAPI) technique. A 5-point Likert scale was used in attribute level satisfaction and importance performance measurements. Qualitative methods include investigation by an unstructured inquiry of importance, concerning beach attributes not mentioned in the structured part of the questionnaire, as an opening of an unstructured interview with the beach visitor. Findings of the qualitative analysis have shown that beach visitors also value cul
海滩是夏季旅游的标志,是游客到达阳光和海洋旅游目的地的一个强大的激励因素。在海滩上消磨时间是世界上最受欢迎的旅游休闲方式之一。海滩既是沿海城市的休闲区,也是提供自然和保护功能的宝贵生态系统。克罗地亚海岸拥有相对丰富的这种宝贵的旅游资源,但作为旅游产品的海滩管理尚未取得重大进展。本论文旨在促进海滩作为旅游产品的可持续管理,并认识到通过研究海滩游客的社会人口因素、偏好、满意度和未来行为意图,使所有利益相关者参与这一过程的可能性。这些知识可以对海滩管理过程做出重要贡献,因为它可以用来做出更明智的管理决策。特定海滩的哪些特征需要改善,哪些设施应该引进或停止,海滩管理者可以通过社会科学的研究方法找到可以鼓励所有利益相关者参与,提高游客满意度和目的地竞争力,从而为海滩作为旅游产品的更可持续发展奠定基础。本博士论文的目的是建立一个海滩游客满意度的认知-情感-内涵模型。本文将可持续发展框架、国际海岸带管理协议和国家立法与满意度、质量和消费者行为理论相结合,开发、验证和测试了海滩游客满意度的实证模型。实证模型包括海滩游客对自然海滩特征、海滩设施、整体海滩体验、情感体验和未来行为意愿的满意度。本研究采用混合方法设计,采用定量和定性两种研究方法。采用结构方程建模(PLS-SEM)方法检验模型结构之间的联系。采用Kruskal Wallis和MannWhitney U检验分析海滩游客的社会人口变量影响。数据是在2021年夏天在Primorsko - goranska县沿岸的三个独立海滩上通过半结构化问卷收集的,采用纸张辅助个人访谈(PAPI)技术。在属性水平满意度和重要性绩效测量中使用5点李克特量表。定性方法包括通过非结构化的重要性调查,涉及问卷结构化部分未提及的海滩属性,作为与海滩游客进行非结构化访谈的开始。质性分析结果显示,泳滩游客亦重视文化因素,并高度重视泳滩沉积物质素。关于海滩游客社会人口特征的描述性统计分析结果表明,平均而言,女性(59.4%)比男性(40.6%)更多地访问海滩。海滩游客最常见的年龄组是45- 54岁(25.7%),其次是15-24岁(21%)。从受教育程度来看,高中学历的游客最多(54.6%),其次是大学学历的游客(43.5%)。外国游客占海滩游客的大部分(60.2%),其次是国内游客(20.7%),其次是当地居民(17.2%)和季节居民(1.9%)。在海滩游客的习惯方面,他们最有可能与孩子一起(31.3%),夫妇(26.8%)或与朋友(26.3%)一起去海滩。前往海滩的游客最可能使用汽车(77.7%),其次是步行(12.5%)或使用公共交通工具(8.8%)。至于在海滩停留的时间,大多数游客停留时间在3-5小时之间(39.5%),其次是停留时间在1-3小时之间(38.2%)和停留时间超过5小时(21.2%)。对三个海滩的全样本结构模型自变量结构进行描述性统计分析,结果表明,在海滩自然特征方面,海滩游客最满意的是海滩风景= 4.57,海水清洁度= 4.47,海滩沉积物质地= 4.06。海滩游客对观察海洋物种的机会感到满意= 3.42。海滩游客满意度最低的是海滩上可用的树荫= 2.82。在海滩游客对海滩设施的满意度方面,单项属性的平均值均在4以下,表明海滩游客对海滩自然属性的平均满意度高于对海滩现有设施的满意度。 在整个样本中,海滩游客对救生员和/或医疗服务的满意度最低= 2.90,对海滩和海洋的无障碍程度= 2.97,对水上运动和娱乐设备的租赁服务满意度= 3.12,停车位可用性= 3.12,淋浴可用性= 3.13,厕所清洁度= 3.15,厕所可用性= 3.24。海滩游客最满意的是海滩上的酒吧和餐厅服务= 3.99,明确指定的海上安全游泳区域= 3.88,垃圾箱可用性= 3.88,海滩上的运动、娱乐和儿童玩耍区域= 3.81。在海滩游客情感体验的描述性分析中,目的地情感量表(DES)测量的海滩游客平均感受快乐= 4.21,其次是爱= 3.84,积极惊喜= 3.69。海滩游客对海滩整体体验的满意度平均较高= 4.29,重访意愿= 4.49,推荐海滩意愿= 4.35。双变量统计分析结果显示,游客类型对整体体验满意度有显著的统计差异,而年龄和性别对整体体验满意度没有差异。国内游客的平均满意度最低,而季节居民的满意度最高。结果部分支持假设H1。性别和年龄对推荐意向的建构有显著的统计学差异。女性比男性更倾向于推荐海滩。15-24岁年龄组对海滩的推荐意愿最低,而45-54岁和55-64岁年龄组的推荐意愿最高。这些结果部分支持假设H2,因为海滩游客类型没有差异。女性对海滩的重访意愿也高于男性,而当地居民和季节居民的重访意愿明显高于游客,没有发现年龄差异,部分支持假设H3。最后,多元统计分析结果表明,对自然海滩特征的满意度影响海滩整体体验满意度(β=0.529, p< 0.01),再次访问意愿(β=0.37, p< 0.01)和推荐意愿(β=0.497, p< 0.01)。由此,验证假设H4, H5和H6。对海滩设施的满意度影响了对海滩的整体体验满意度(β=0.189, p< 0.01)、再次访问的意愿(β=0.146, p< 0.01)和推荐海滩的意愿(β=0.106, p< 0.01),证实了假设H7、H8和H9。关于海滩游客情绪对整体海滩体验的影响,结果表明,快乐(β=0.437, p< 0.01)、爱(β=0.203, p< 0.01)和积极惊喜(β=0.105, p< 0.05)具有显著影响。这样就证实了假说H10。情绪对重访意愿的影响在喜悦(β=0.442, p< 0.01)和爱(β=0.266, p< 0.01)中也有统计学意义,而积极的惊喜与重访意愿无关(β=0.061, p=0.271)。由此,假设H11得到部分证实。在情绪对推荐意向的影响方面,喜悦(β=0.445, p< 0.01)和爱(β=0.27, p< 0.01)均影响推荐意向,而与积极惊喜的关系无统计学意义(β=0.047, p=0.333)。结果部分证实了假说H12。整体海滩体验满意度与再次访问意愿(β=0.585, p< 0.01)和推荐意愿(β=0.597, p< 0.01)显著相关,证实了假设H13和H14。中介分析结果表明,情绪在海滩自然特征满意度与整体体验满意度之间存在部分中介作用,而海滩设施满意度与整体体验满意度之间存在完全中介作用。最后分别验证假设H15和H16。
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引用次数: 0
REVISITING REVISIT INTENTION BASED ON A RAFTING SPORTING EVENT (EVENTQUAL) 基于一次漂流运动赛事(eventqual)的重访意图
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-01 DOI: 10.20867/thm.28.3.8
Marijana Đurađević, D. Dimitrovski, Vladimir Senić
Purpose - The study aims to examine the impact of service quality dimensions (based on the EVENTQUAL scale) on the revisit intention of sporting event and contrast the perception between first-time and previous participants. Design - The survey was designed to measure EVENTQUAL dimensions as independent variables (accessibility, staff, tangibles and complementary services) and revisit intention as the dependent variable. The moderating variable (type of participation) was also introduced to enable comparison between the perception of first-time (109) and previous participants (97). Methodology - The study implemented quantitative analysis, such as descriptive statistics, structural equation modelling (SEM) and multi-group SEM. Findings - The SEM findings revealed a significant positive effect of tangibles on revisit intention, while multi-group SEM results indicated the significant positive effect of tangibles on revisit intention solely for previous visitors. Originality - The study contributes to the existing knowledge by evaluating the EVENTQUAL model at a multi-site sporting event, acknowledged from the perspective of its participants. Moreover, the rafting event was observed in the context of a sporting event activity in contrast to previous literature in the context of adventure tourism.
目的-本研究旨在检验服务质量维度(基于EVENTQUAL量表)对体育赛事重访意向的影响,并对比首次和以前参与者的感知。设计-该调查旨在测量EVENTQUAL维度作为自变量(可访问性、员工、有形和补充服务),并将重访意图作为因变量。还引入了调节变量(参与类型)来比较第一次(109)和以前的参与者(97)的感知。方法:本研究采用定量分析,如描述性统计、结构方程模型(SEM)和多组SEM。研究结果-扫描电镜研究结果显示,有形物品对重访意愿有显著的积极影响,而多组扫描电镜研究结果显示,有形物品仅对以前的访客有显著的积极影响。原创性-本研究通过在多场地体育赛事中评估EVENTQUAL模型,为现有知识做出贡献,从参与者的角度得到认可。此外,漂流事件是在体育赛事活动的背景下观察到的,而不是以前的文献在冒险旅游的背景下观察到的。
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引用次数: 0
TOURISM VOLATILITY TO EXTERNAL SHOCKS 旅游业对外部冲击的波动
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-01 DOI: 10.20867/thm.28.3.14
Suzana Herman
International tourism of today is considered one of the main levers of job creation, generating income and foreign currency and foreign investment. Over the past few years, international tourism has been growing steadily, but at the same time this same growth is threatened by challenges in the form of various external shocks affecting the volatility of tourism. Volatility is described, according to many authors, as an unpredictable measure of the intensity of variations. These variations are associated with unpredictable crisis situations or events commonly referred to as ‘new shocks’ (e.g. terrorism, epidemics, natural disasters, exchange rate volatility, oil price, political (in)stability, wars, and various forms of criminal activities). Such global events have a profound impact on a wide range of political, legal and social dimensions. Tourism is extremely vulnerable to various external and internal shock e. The appearance of exogenous events in destinations changes the characteristics of tourism at the destination level, affecting the tourist demand, but also on the economic situation of the country. Purpose Based on the presented so far, it is also possible to define the purpose of the research of the doctoral dissertation: to analyse the main(exogenous) factors that influence the volatility of tourism in the form of the number of arrivals and number of overnight stays in selected countries of the world. Despite the obvious economic benefits it brings, tourism is exposed to internal and external shocks leading to a decline in activity. The intensity and duration will depend on the actual and perceived preparedness of the affected countries and the ability to convince that these countries are safe destinations. Knowledge of the factors affecting tourist demand is necessarily necessary for all countries, especially those whose share of tourism in GDP is extremely high. Such information may be useful for macroeconomic analysis and forecasting . The aim of the paper were as follows: systematically define and quantifies variables that can affect the tourism of today (terrorism, health issues, natural disasters, wars, political (in)stability, exchange rate volatility, oil prices, migration), determine the levels of volatility of tourism to external shocks, and point out the levels of volatility of tourism to external shocks, and point out the importance of monitoring phenomena affecting tourism volatility. Methodology The research carried out is quantitative in form since the research process is predefined and structured, while the data collection phase also precedes the data analysis phase. The research starts from the assumption that the panel model of time series can identify the impact of external shocks on tourism. The obtained results of the empirical part of the research, justify expectations based on theoretical assumptions. For the purpose of proving the first hypothesis set, which reads “There is a statistically significant difference in
当今的国际旅游业被认为是创造就业、创收、外汇和外国投资的主要杠杆之一。在过去几年中,国际旅游业一直在稳步增长,但与此同时,这种增长也受到各种外部冲击的威胁,这些冲击影响到旅游业的波动性。根据许多作者的说法,波动性被描述为对变化强度的一种不可预测的衡量。这些变化与通常被称为“新冲击”的不可预测的危机情况或事件有关(例如恐怖主义、流行病、自然灾害、汇率波动、油价、政治稳定、战争和各种形式的犯罪活动)。此类全球性事件对广泛的政治、法律和社会层面产生了深远影响。旅游业极易受到各种外部和内部冲击。旅游目的地外生事件的出现改变了旅游目的地层面的特征,影响了旅游需求,也影响了国家的经济状况。目的基于迄今为止的介绍,还可以确定博士论文研究的目的:分析影响旅游业波动的主要(外生)因素,以世界选定国家的游客数量和过夜次数的形式。尽管旅游业带来了明显的经济效益,但它面临着内部和外部冲击,导致活动下降。强度和持续时间将取决于受影响国家的实际和感知准备情况,以及说服这些国家是安全目的地的能力。所有国家,特别是那些旅游业在国内生产总值中所占份额极高的国家,都必须了解影响旅游需求的因素。这些信息可能有助于宏观经济分析和预测。本文的目的如下:系统地定义和量化可能影响当今旅游业的变量(恐怖主义、健康问题、自然灾害、战争、政治(国内)稳定、汇率波动、油价、移民),确定旅游业对外部冲击的波动水平,并指出旅游业对外部冲击的波动程度,并指出了监测影响旅游波动现象的重要性。方法所进行的研究在形式上是定量的,因为研究过程是预先定义和结构化的,而数据收集阶段也先于数据分析阶段。研究的出发点是假设时间序列的面板模型可以识别外部冲击对旅游业的影响。研究的实证部分得出的结果,证明了基于理论假设的预期是合理的。为了证明第一个假设集,即“turzm对选定外部冲击的敏感性存在统计学上的显著差异”,进行了面板分析。另一个假设“冲击对旅游业的短期和长期影响在外部冲击类型上是不同的”,使用PANEL VAR模型、脉冲响应函数和方差分解进行了检验。在Helmert变换的帮助下,在一个后移中进行GMM评估的面板VAR模型由每个模型中的两个变量定义。所进行的分析包括七个不同的面板VAR模型。为了估计因变量的可变性在多大程度上落后于其自身的方差,以及在解释因变量随时间的可变性时,哪个自变量“更强”,应用了方差分解。进行VAR估计后,使用Cholesky分解识别结构误差项,并生成脉冲响应函数。在面板向量自回归的框架内,对脉冲响应函数(脉冲响应函数)进行了评估,在此基础上进行了正交冲击的评估,目的是评估一个变量对另一个变量的冲击,同时保持所有其他变量不变。小组VAR中的Granger因果关系检验用于调查感兴趣变量之间的因果关系,即检验第三个假设,该假设写道:“外部冲击和旅游业相互依存”。研究结果所进行的研究结果表明,第一个假设集,假设1:旅游业对所选外部冲击的敏感程度存在统计学上的显著差异,这是完全可以接受的。
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引用次数: 0
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Tourism and Hospitality Management-Croatia
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