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Brazilian Natura & Co: creating cosmetic powerhouse. Empirical evidence of competence-based synergies in M&A processes 巴西Natura & Co:打造化妆品巨头。并购过程中基于能力的协同效应的实证研究
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2020-04-16 DOI: 10.1108/arla-03-2020-0047
Andrejs Čirjevskis
This paper aims to test the ARCTIC framework to assess the prerequisites of competence-based synergy in the acquisition process. To reach this aim, the following research question has been consider...
本文旨在测试北极框架,以评估收购过程中基于能力的协同的先决条件。为了达到这个目的,我们考虑了以下的研究问题……
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引用次数: 6
Culture, strategy formulation, and firm performance: a meta-analysis 文化、策略制定与企业绩效:一项元分析
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2020-04-10 DOI: 10.1108/arla-01-2018-0013
Silvio Borrero, A. Acosta, Aida F. Medina
This article explores how strategy formulation affects firm performance to determine whether rational/analytical strategy formulation is more effective than emergent/reflexive strategy formulation. Additionally, the article assesses if such superiority holds for different cultural contexts.,Meta-analysis was performed using the Raju, Burke, Norman, and Landis (RBNL) procedure applied to a dataset of 43 empirical studies reporting 54 effect sizes on strategy–performance relationships.,Implementing a formal strategy formulation process positively relates to firm performance. Rational/analytical formulation approaches are more effective than emergent/reflexive approaches in enhancing firm performance, especially for cultures with low future orientation, high uncertainty avoidance, and high power distance.,The reduced number of published empirical studies limited the scope and generalizability of the results across countries, industries, or firms. This limitation might be especially true for Latin American firms given the absence of relevant studies in this region. Another potential limitation is related to the distinction between strategy formulation and strategy implementation. Given the empirical nature of the studies meta-analyzed, strategic tools are used as a proxy to determine the formulation approach.,Firms that operate in short-term oriented, uncertainty-avoiding, and elitist cultures should favor implementing rational/analytical strategy formulation techniques rather than emergent/reflexive approaches. Although prescriptive recommendations are limited by the lack of studies in Latin America, firms in this region would seem to be better off using rational/analytical strategy formulation approaches.,These findings provide a partial explanation for the varying results yielded by strategy formulation and suggest cultural contexts in which rational/analytical strategy formulation should be more effective than emergent/reflexive approaches.,Este articulo explora como la formulacion de la estrategia afecta el desempeno de la empresa y busca determinar si la formulacion de la estrategia racional / analitica es mas efectiva que la formulacion de la estrategia emergente / reflexiva. Ademas, el articulo evalua si dicha superioridad es valida para diferentes contextos culturales.,El metaanalisis se realizo aplicando el procedimiento de Raju, Burke, Norman y Landis (RBNL) a un conjunto de datos de 43 estudios empiricos que reportaron un total de 54 tamanos de efecto sobre las relaciones estrategia-rendimiento.,La implementacion de un proceso formal de formulacion de estrategias se relaciona positivamente con el desempeno de la empresa. Los enfoques de formulacion racional / analitica son mas efectivos que los enfoques emergentes / reflexivos para mejorar el rendimiento de la empresa, especialmente para culturas con baja orientacion al largo plazo, alta evitacion de incertidumbre y alta distancia al poder.,El reducido numero de estudios empiricos publica
本文探讨了战略制定如何影响企业绩效,以确定理性/分析性战略制定是否比紧急/反射性战略制定更有效。此外,文章还评估了这种优势是否适用于不同的文化背景。采用Raju, Burke, Norman, and Landis (RBNL)程序进行meta分析,该程序应用于43个实证研究的数据集,报告了战略-绩效关系的54个效应大小。实施正式的战略制定过程与企业绩效呈正相关。在提高企业绩效方面,理性/分析性制定方法比紧急/反身性方法更有效,特别是对于未来导向低、不确定性规避高和权力距离高的文化而言。发表的实证研究数量的减少限制了结果在国家、行业或公司之间的范围和普遍性。这种限制可能对拉丁美洲公司尤其如此,因为该地区缺乏相关研究。另一个潜在的限制与战略制定和战略实施之间的区别有关。鉴于meta分析研究的实证性质,战略工具被用作确定制定方法的代理。在短期导向、避免不确定性和精英文化中运营的公司应该倾向于实施理性/分析性战略制定技术,而不是紧急/反射性方法。虽然规范性建议受到拉丁美洲缺乏研究的限制,但该区域的公司似乎最好使用理性/分析性战略制定方法。这些发现为战略制定产生的不同结果提供了部分解释,并表明在文化背景下,理性/分析性战略制定应该比紧急/反射性方法更有效。本文探讨了战略制定的共性、战略影响、战略制定的合理性、战略制定的确定性、战略制定的合理性、战略制定的合理性、战略制定的有效性、战略制定的突发性、战略制定的反思性。因此,在不同的文化背景下,我们可以明确地评价不同的文化背景下的优势。Raju, Burke, Norman and Landis (RBNL)对43个研究机构的数据进行了分析,并对总共54个研究机构的数据进行了分析,结果表明,这些研究机构的战略关系是有效的。实施过程,正式制定,战略,关系的积极发展,与国家的发展相结合。制定、理性、分析、有效、突发事件、反身性、特殊文化、大广场、远距离、远距离、远距离、远距离、远距离、远距离、远距离、远距离、远距离、远距离、远距离、远距离、远距离、远距离等。通过将中心部门、工业部门和工业部门的成果普遍化,减少了经验研究机构的数量,限制了平衡。这一限制,特别是对拉丁美洲国家的影响,以及对整个区域有关的研究机构的影响。其他限制潜在的esta关系与区分中心的制定和实施的战略。自然经验主义的达达主义是一种元分析主义,是一种战略主义,是一种利用,一种代理,一种确定的代理,一种制定。例如,开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、远距离文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化、开放性文化等。Aunque las recomendaciones prescriptivas范围limitadas关于falta de estudios美国拉美裔,拉斯维加斯senior en esta地区parecen会药对我们使用enfoques de formulacion ?德racionales / analiticas。,结果,比例,不明确的解释,特别的结果,不同的结果,不同的产品,不同的战略,不同的文化,不同的文化,不同的文化,不同的文化,不同的文化,不同的文化,不同的文化,不同的文化,不同的文化,不同的文化,不同的文化。
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引用次数: 4
Reconceptualization of the usefulness of a system as a multidimensional construct geared towards supporting tasks 将系统的有用性重新概念化为面向支持任务的多维结构
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2020-04-10 DOI: 10.1108/ARLA-01-2018-0026
Edgardo Bravo
The purpose of this paper is to develop a theory and provide empirical support for the re-conceptualization of usefulness as a multidimensional construct based on the technological roles of automation and computerization.,A non-experimental transverse design is followed. Data were gathered using a questionnaire. The participants were users of enterprise resource planning systems. The analysis technique used was the structural equation model.,Results show that the proposed conceptualization has empirical grounding as well as sufficient predictive validity.,The empirical evaluation was developed using only one type of information system (IS).,This study expands on the existing literature by proposing and empirically evaluating a multidimensional conceptualization of usefulness to try to clarify how a system is useful and, once a greater granularity of usefulness is established, helping to improve the design and construction of information systems.,Desarrollar teoricamente y proveer soporte empirico para la re-conceptualizacion de la utilidad como un constructo multidimensional basado en los roles tecnologicos de automatizar e informatizar.,Se sigue un diseno no experimental y transversal. La recoleccion de datos se realizo a traves de un cuestionario. Los participantes fueron usuarios de sistemas de planeamiento de recursos empresariales (ERP). La tecnica de analisis fue el modelo de ecuaciones estructurales.,Se muestra que la conceptualizacion propuesta tiene sustento empirico, asi como, una adecuada validez predictiva.,La evaluacion empirica se desarrollo utilizando solo un tipo de sistema de informacion.,Extiende la literatura proponiendo y evaluando empiricamente una conceptualizacion multidimensional de la utilidad para tratar de clarificar en que es util un sistema, y, teniendo una mayor granularidad de la utilidad poder ayudar a mejorar el diseno y construccion de sistemas de informacion.
本文的目的是在自动化和计算机化的技术角色的基础上,为有用性作为一个多维结构的重新概念化提供理论和实证支持。,采用非实验性横向设计。通过问卷调查收集数据。参与者是企业资源规划系统的用户。分析方法为结构方程模型。结果表明,所提出的概念化具有经验基础和足够的预测效度。实证评价仅使用一种信息系统(IS)进行。本研究在现有文献的基础上,提出并实证评估了有用性的多维概念化,试图阐明系统如何有用,一旦建立了更大的有用性粒度,就有助于改进信息系统的设计和构建。通过实证分析,从概念上重新定义了系统的实用价值,构建了多维系统,实现了系统的自动化和信息化。,无实验横截,无实验横截。对数据的回忆是一种不受限制的旅行。这些参与者对ERP系统的规划和递归进行了研究。结构模型的分析技术。概念化问题的本质在于经验的支持,而不在于预测的有效性。评价经验:基于信息系统的评价方法。扩展文献支持通过评价、实证、概念化、多维度的效用参数、明确的效用参数、微观的效用参数、宏观的效用参数、构建信息系统的效用参数。
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引用次数: 1
The impact of service/product performance and problem-solving on relationship satisfaction 服务/产品表现和问题解决对关系满意度的影响
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2020-04-10 DOI: 10.1108/arla-11-2018-0266
R. Chumpitaz, N. Paparoidamis
The purpose of this paper is to merge service and product quality concepts as well as problem-solving capabilities and relationship satisfaction into an integrative model and empirically test it in business-to-business (B2B) context.,Hypothesis testing was performed using a structural equation model based on a LISREL approach applied to a sample of 1,218 industrial buying centers producing and marketing food and beverage products for industrial use in Belgium, France and Holland.,The model allows a comparison between the relative efficacy of product quality, service and sales quality as well as problem-solving in driving relationship satisfaction. The results demonstrate the relative effectiveness of sales team quality while also emphasizing the importance of problem-solving in building relationship satisfaction.,This study makes theoretical and empirical contributions providing a better understanding of the impact of service/product quality and problem-solving in building relationship satisfaction in a B2B context.,El proposito de este trabajo es fusionar los conceptos de servicio y calidad del producto, las capacidades de resolucion de problemas y la satisfaccion relacional en un modelo integrador y probar este modelo empiricamente en un contexto B2B.,Para contrastar las hipotesis propuestas se aplico un modelo de ecuaciones estructurales, utilizando el enfoque LISREL, aplicado a una muestra de 1218 centros de compras industriales que producen y comercializan productos de alimentacion y bebidas para uso industrial en Belgica, Francia y Holanda.,El modelo permite una comparacion de la eficacia relativa de la calidad del producto, la calidad del servicio y las ventas, asi como la resolucion de problemas en la construccion de la satisfaccion relacional. Los resultados demuestran la efectividad relativa de la calidad del equipo de ventas, al tiempo que enfatizan la importancia de la resolucion de problemas en la construccion de la satisfaccion relacional.,Este estudio hace una contribucion teorica y empirica para comprender mejor el impacto de la calidad del servicio / producto y la resolucion de problemas en la construccion de la satisfaccion relacional en un contexto B2B.
本文的目的是将服务和产品质量概念以及解决问题的能力和关系满意度合并到一个集成模型中,并在企业对企业(B2B)环境中进行实证检验。基于LISREL方法的结构方程模型对比利时、法国和荷兰1,218个工业采购中心进行了假设检验,这些采购中心生产和销售工业用食品和饮料产品。该模型可以比较产品质量、服务和销售质量以及解决问题在驱动关系满意度方面的相对功效。结果证明了销售团队质量的相对有效性,同时也强调了解决问题在建立关系满意度中的重要性。本研究的理论和实证贡献有助于更好地理解B2B环境下服务/产品质量和解决问题对建立关系满意度的影响。本文提出了在B2B环境下,通过对产品的分类、对服务的分类、对解决问题的能力的分类、对关系模型的满意度的分类、对概率模型的集成、对经验模型的分类等概念的整合。在比利时、法国和荷兰,我们提出了以下建议:应用结构模型、利用结构模型、应用结构模型、应用结构模型、应用结构模型、应用结构模型、应用结构模型、应用结构、应用结构、应用结构、应用结构、应用结构、应用结构、应用结构、应用结构、应用结构、应用结构、应用结构、应用结构。,El模型允许对产品质量、服务质量和客户关系的效率关系进行比较,也允许对客户关系的满意度关系进行解决。研究结果表明,该方法具有较好的有效性和相关性,能够有效地解决问题,有效地构建满意关系。在B2B环境下,Este工作室通过解决客户问题和构建客户满意度关系,对服务/产品质量的重大影响做出了贡献。
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引用次数: 6
Strategic alliances’ effects over hospital efficiency and capacity utilization in México 战略联盟对墨西哥医院效率和能力利用的影响
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2020-04-10 DOI: 10.1108/arla-11-2018-0248
Víctor Giménez, Diego Prior, Jorge R. Keith
This paper aims to investigate the efficiency implications of belonging to a strategic hospital alliance (SHA) and measuring the effects over capacity utilization of such agreements in a Mexican healthcare context.,Data Envelopment Analysis (DEA) is the nonparametric methodology used, which supports both objectives. Technological gaps ratios are calculated by using DEA-metafrontier approach to compare efficiency between SHA members and a hospital’s control group. Also, hospital capacity utilization ratios are used as the maximum rate of output possible from fixed inputs in a frontier setting using directional distance functions. Data were collected from an alliance called Consorcio Mexicano de Hospitales in Mexico, which has 29 general private hospitals and a group of 47 hospitals with same characteristics from a database made by the Instituto Nacional de Estadistica y Geografia for year 2014.,The results indicate that efficiency is better at hospitals that belong to an alliance; it also shows an improvement of installed capacity management for hospital alliances in Mexico.,The results can be useful for both private health organization managers and regulators themselves to adopt management practices that may end up having a favorable impact on cost and prices containment. Additionally, there are no previous studies neither in Mexico nor in Latin America that analyze the impact of strategic hospitality alliances on the efficiency and utilization of the capacity of private hospitals.,Este documento tiene como objetivo investigar las implicaciones de pertenecer a una alianza hospitalaria estrategica (AHE) en la eficiencia, asi como cuantificar los efectos sobre la utilizacion de la capacidad de dichos acuerdos en el contexto mexicano de atencion medica.,El Analisis Envolvente de Datos (DEA) es la metodologia no parametrica utilizada para lograr ambos objetivos. Las brechas tecnologicas se estiman empleando meta-fronteras calculadas mediante modelos DEA, comparando la eficiencia entre los miembros de la AHE y un grupo de control de hospitales. El nivel de utilizacion de la capacidad hospitalaria se calcula, utilizando funciones direccionales de distancia, a partir del maximo output alcanzable a partir de la dotacion de inputs fijos. Los datos fueron obtenidos de la alianza Consorcio Mexicano de Hospitales en Mexico, integrada por 29 hospitales privados generales, y de un grupo de 47 hospitales con las mismas caracteristicas obtenidos de una base de datos del Instituto Nacional de Estadistica y Geografia para el ano 2014.,adosLos resultados indican que los niveles de eficiencia son superiores en los hospitales pertenecientes a la alianza, asi como una mejor gestion de la capacidad instalada en la alianza hospitalaria en Mexico.,Los resultados pueden ser utiles tanto para los administradores de las organizaciones de salud privadas como para los reguladores, de forma que puedan adoptar practicas de gestion con un impacto favorable en la contencion de co
本文旨在研究属于战略医院联盟(SHA)的效率影响,并衡量在墨西哥医疗保健背景下这种协议的能力利用率的影响。数据包络分析(DEA)是使用的非参数方法,它支持这两个目标。采用dea - metfrontier方法计算技术差距比,比较SHA成员与医院对照组之间的效率。此外,医院的容量利用率被用作边界设置中使用定向距离函数的固定输入的最大可能输出率。数据收集自一个名为墨西哥医院联盟的联盟,该联盟拥有29家综合私立医院和47家具有相同特征的医院,数据来自国家地理统计研究所2014年的数据库。结果表明,联盟医院的效率更高;报告还显示,墨西哥医院联盟的装机容量管理有所改善。研究结果可用于私人卫生组织管理者和监管者自己采取的管理实践,最终可能对成本和价格控制产生有利影响。此外,无论是在墨西哥还是在拉丁美洲,以前都没有研究分析战略酒店联盟对私立医院效率和能力利用的影响。研究目的:探讨医院战略联合(AHE)在医疗效率方面的应用价值,以及医院战略联合(AHE)在医疗效率方面的应用价值,以及医院战略联合(AHE)在墨西哥医疗保健领域的应用价值。数据介入分析(DEA)是一种无参数利用的方法,也是一种基于目标的方法。基于DEA的meta-fronteras计算模型、基于ache的效率中心模型和基于医院控制组的ache模型,采用了基于DEA的meta-fronteras计算模型和meta-fronteras计算模型。利用医院容量计算,利用功能方向计算距离,利用最大输出,利用最大输出,利用最大输出,利用最大输出,利用最大输出。2014年1月1日,墨西哥医院联盟的数据收集和汇总了29家私立综合医院,以及47家医院的数据收集和汇总了国家地理统计研究所的数据基础。1 .《墨西哥联合医院设施能力建设报告》是《墨西哥联合医院设施能力建设报告》的主要内容之一。结果表明,在管理人员、管理人员、组织人员、私人人员、管理人员、规范人员、形式规范和采用的实践等方面,管理人员对管理人员、管理人员和管理人员的工作产生了积极的影响。Asimismo,没有现有的工作室,以前在墨西哥和拉丁美洲,通过利用私人医院的能力来提高医院的效率和战略联盟的影响。
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引用次数: 5
Ranking web as indicator of knowledge diffusion: an application for SMEs 将网络作为知识扩散指标:中小企业的应用
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2020-02-19 DOI: 10.1108/arla-02-2019-0056
Magaly Gaviria-Marin, Claudio Cruz-Cázares
PurposeThe purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers.Design/methodology/approachA total of 203 online business information provider websites were selected using three search engines (Google, Yahoo and Bing). This information was encoded to develop two logistic regression models.FindingsThe results suggest that the knowledge offered and the resources used to transfer this knowledge play important roles in the web positioning of online business information providers. This study found that entrepreneurs mainly seek technological knowledge, and to acquire it, they use various Web 2.0 applications that do not necessarily include social networks.Practical implicationsThis article presents a novel proposal to analyze how knowledge diversity and Web 2.0 applications influence the web rankings of websites that offer information and knowledge for established or new, small and medium enterprises.Originality/valueThis article is novel in that it links the theory of knowledge dissemination with the technologies of the Internet (websites, Web 2.0 applications) and provides evidence of diverse sources of online information that are potentially useful for the entrepreneur of the twentieth century.
本文的目的是分析信息的多样性和Web 2.0应用程序的使用对在线商务信息提供者的Web定位的影响。设计/方法/方法使用三种搜索引擎(Google, Yahoo和Bing)共选择了203个在线商业信息提供商网站。该信息被编码以开发两个逻辑回归模型。研究结果表明,在线商务信息提供者提供的知识和用于传递这些知识的资源在网络定位中起着重要作用。本研究发现,企业家主要是寻求技术知识,为了获取技术知识,他们使用各种Web 2.0应用程序,而这些应用程序并不一定包括社交网络。本文提出了一个新颖的建议,分析知识多样性和Web 2.0应用如何影响为新成立的中小型企业提供信息和知识的网站的排名。原创性/价值这篇文章的新颖之处在于,它将知识传播理论与互联网技术(网站、Web 2.0应用程序)联系起来,并提供了多种在线信息来源的证据,这些信息可能对20世纪的企业家有用。
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引用次数: 3
The microfoundations of innovation processes in Latin American firms 拉丁美洲公司创新过程的微观基础
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2019-12-05 DOI: 10.1108/arla-07-2018-0155
J. Barrera, Juan Pablo Torres, G. Valdés
PurposeThe purpose of this paper is to explore the microfoundations of innovation-enabling dynamic capabilities in Latin American firms and, in particular, their processes to: sense and shape opportunities; seize opportunities; and maintain competitiveness through reconfiguring assets.Design/methodology/approachThe authors carried out a confirmatory factor analysis of survey data obtained from a sample of 721 firms located in Latin America, and employed a hierarchical analysis of linear regressions with robust standard errors to test the hypotheses.FindingsThe authors found that when firms manage their innovation processes based on sensing opportunities and reconfiguring their tangible and intangible assets, they are more likely to improve on four innovation-related outcomes: development of new products and services; profitability; market share; and diversification.Research limitations/implicationsThe findings are limited to the specific context of Latin American countries. In particular, the authors took a random sample of firms from a business directory built by prestigious Latin American business schools, but that may not be representative. Therefore, the generalizability of the results is limited beyond the type of companies that are represented in that sampling frame.Originality/valueContributions are twofold. First, the authors test the applicability of an orchestration model of dynamic capabilities to the Latin American context. And, second, the authors relate specific microfoundations of dynamic capabilities to the ability of firms to innovate successfully.
本文的目的是探索拉丁美洲公司创新动态能力的微观基础,特别是它们感知和塑造机会的过程;抓住机遇;并通过重新配置资产保持竞争力。设计/方法/方法作者对来自拉丁美洲721家公司的调查数据进行了验证性因子分析,并采用具有稳健标准误差的线性回归分层分析来检验假设。作者发现,当企业基于感知机遇和重新配置其有形和无形资产来管理其创新过程时,他们更有可能改善四个与创新相关的结果:开发新产品和服务;盈利能力;市场份额;和多元化。研究局限性/意义研究结果仅限于拉丁美洲国家的特定背景。特别是,作者从拉丁美洲著名商学院建立的企业名录中随机抽取了一些公司样本,但这可能不具有代表性。因此,结果的普遍性是有限的,超出了该抽样框架中所代表的公司类型。原创性/价值贡献是双重的。首先,作者测试了动态能力编排模型在拉丁美洲环境中的适用性。其次,作者将动态能力的具体微观基础与企业成功创新的能力联系起来。
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引用次数: 2
Challenges and trends in management for Ibero-America 伊比利亚-美洲管理的挑战和趋势
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2019-11-04 DOI: 10.1108/arla-11-2019-362
M. Santos, O. Llanos-Contreras, Mauricio Jara-Bertin
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引用次数: 3
Perceived value, satisfaction and future intentions in sport services 体育服务的感知价值、满意度和未来意图
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2019-11-04 DOI: 10.1108/arla-04-2019-0099
M. Alguacil, J. Núñez-Pomar, Carlos Pérez-Campos, V. Prado-Gascó
The purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value (PV) and satisfaction, in order to compare predictive models for the variables of PV, satisfaction and future intentions of 683 users of sports services.,The analysis has been carried out using two different methodologies. First, three models have been proposed to be analyzed by hierarchical regression models, in order to subsequently propose a fuzzy-set qualitative comparative analysis (fsQCA) to verify the existence or not of necessary and sufficient conditions.,The results indicate that both the classic service variables and the elements related to the brand significantly predict PV, satisfaction and future intentions, in some cases with greater predictive weight being given to congruence and trust than the classic service variables. In addition, linear models have been shown to improve their predictive capability by including brand-related variables, especially the future intentions model. After the fsQCA, congruence and trust have proved to be sufficient combinations to achieve high levels of PV and future intentions, while this is not the case for satisfaction.,The importance of the aspects related to the brand, either on their own or in combination with the classic service variables, is demonstrated, contributing to the literature on brand image in sports services, which is practically non-existent.,El objetivo es analizar el papel de las variables relacionadas con la marca como la congruencia y la confianza en la marca en el modelo tradicional formado por la calidad percibida, el valor percibido y la satisfaccion, con el fin de comparar modelos predictivos para las variables de valor percibido, satisfaccion e intenciones futuras de 683 usuarios de servicios deportivos.,El analisis se ha llevado a cabo utilizando dos metodologias diferentes. En primer lugar, se han propuesto 3 modelos para ser analizados mediante modelos de regresion jerarquica, con el fin de proponer posteriormente un analisis comparativo cualitativo de conjuntos difusos para verificar la existencia o no de condiciones necesarias y suficientes.,Los resultados indican que tanto las variables clasicas del servicio como los elementos relacionados con la marca predicen significativamente el valor percibido, la satisfaccion y las intenciones futuras, en algunos casos con un mayor peso predictivo de la congruencia y la confianza que las variables clasicas de servicio. Ademas, se ha demostrado que los modelos lineales mejoran su capacidad predictiva al incluir las variables relacionadas con la marca, especialmente en el modelo de intenciones futuras. Despues del analisis cualitativo comparativo, la congruencia y la confianza han demostrado ser combinaciones suficientes para lograr altos niveles de valor percibido e intenciones futuras, mientras que no ha sido asi en el caso de la satisfaccion.,Queda demost
本文的目的是分析品牌相关变量如一致性和品牌信任对感知质量、感知价值(PV)和满意度构成的传统模型的作用,以比较683名体育服务用户的PV、满意度和未来意图变量的预测模型。这项分析是用两种不同的方法进行的。首先,提出了三个模型,通过层次回归模型进行分析,然后提出模糊集定性比较分析(fsQCA)来验证充要条件是否存在。结果表明,经典服务变量和品牌相关要素均能显著预测消费者PV、满意度和未来意向,在某些情况下,一致性和信任的预测权重高于经典服务变量。此外,线性模型已被证明通过包含品牌相关变量来提高其预测能力,特别是未来意向模型。在fsQCA之后,一致性和信任被证明是足够的组合来实现高水平的PV和未来意图,而满意度则不是这样。本文论证了与品牌相关的各个方面的重要性,无论是单独的还是与经典的服务变量相结合,都有助于形成关于体育服务中品牌形象的文献,而这些文献实际上是不存在的。摘要:本文目的是通过比较研究,比较不同变量之间的关系、不同市场的一致性、不同市场模型之间的一致性、不同市场模型之间的关系、不同市场模型之间的一致性、不同市场模型之间的关系、不同市场模型之间的关系、不同市场模型之间的关系、不同市场模型之间的关系、不同市场模型之间的关系、不同市场模型之间的关系以及不同市场模型之间的关系。分析发现,两者在方法论上存在差异。本文首先提出了3个模型:参数分析模型、中间模型、回归模型、参数分析模型、参数分析模型、参数比较定性模型、参数分析模型、参数验证模型,并对存在的条件进行了验证。(3)结果表明,在不同的变量中,不同的变量对服务质量的影响程度不同;在不同的因素中,不同的因素对服务质量的影响程度不同;在不同的因素中,不同的因素对服务质量的影响程度不同;因此,我们可以看到,线性预测模型的实证分析和能力预测包括变量关系和市场关系,特别是未来预测模型的实证分析。实证模型分析定性比较,实证一致性优于实证一致性,实证一致性优于实证一致性,实证一致性优于实证一致性,实证一致性优于实证一致性,实证一致性优于实证一致性,实证一致性优于实证一致性,实证一致性优于实证一致性,实证一致性优于实证一致性。(3)、实证分析与实证分析的重要性、实证分析与实证分析的重要性、实证分析与实证分析的重要性、实证分析与实证分析的重要性、实证分析与实证分析的重要性、实证分析与实证分析的重要性。
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引用次数: 10
Rhetorical strategies and emotions in political marketing management 政治营销管理中的修辞策略与情感
IF 1.2 4区 管理学 Q3 BUSINESS Pub Date : 2019-11-04 DOI: 10.1108/arla-02-2019-0053
Luis Camilo Ortigueira-Sánchez, Ana Lucía Cárdenas-Egúsquiza
The purpose of this paper is to analyze how political marketing management in terms of communication practices influence the voters’ emotional responses as they observe and listen to the discourse of a political leader.,An experiment was conducted, in which participants watched the last debate of the campaign leading up the Peruvian presidential elections held in June 2016. During the experiment, the Emotient FACET technology codifies the facial micro-expressions of participants.,The results reveal that a voter’s political tendencies influence the intensity of their positive emotions, when the political leader communicated a challenging message. Rhetorical strategies and non-verbal behaviors accompany this type of message in order to emphasize the discourse and persuade the audience.,The findings suggest that the gender gap in attitudes toward female politicians exists and could change the relationship found, influencing negative emotions instead of positive emotions. The implications of the findings for achieving political success are discussed.,The study makes a methodological contribution, employing an experimental protocol based on Emotient FACET technology in a political context, thereby enabling more direct and objective measurement of voters’ emotional responses.,El articulo busca analizar la influencia de la gestion de marketing politico, en terminos de estrategias de comunicacion politica, en la respuesta emocional de los votantes al observar y escuchar el discurso de un lider politico.,Se realizo un experimento en el cual los participantes miraron el ultimo debate de la campana para las elecciones presidenciales del Peru celebradas en junio de 2016. Durante el experimento, la tecnologia Emotient FACET codifico las micro expresiones faciales de los participantes.,Los resultados revelan que la tendencia politica del votante influye en la intensidad de sus emociones positivas cuando el lider politico emite un mensaje desafiante. Las estrategias retoricas y las conductas no verbales que acompanan a este tipo de mensajes enfatizan el discurso y persuaden a la audiencia.,Los hallazgos sugieren que el sesgo del genero en las actitudes hacia las mujeres que participan en politica existe y esto podria cambiar la relacion encontrada, influenciando las emociones negativas cuando una candidata mujer expresa un mensaje desafiante. Se discuten las implicaciones de los resultados para lograr el exito politico.,El estudio realiza un aporte metodologico al aplicar un protocolo experimental basado en la tecnologia Emotient FACET a un contexto politico, permitiendo asi una medida mas directa y objetiva de las respuestas emocionales de los votantes.
本文的目的是分析传播实践方面的政治营销管理如何影响选民在观察和倾听政治领导人话语时的情绪反应。研究人员进行了一项实验,参与者观看了2016年6月秘鲁总统选举前的最后一场辩论。在实验过程中,Emotient FACET技术对参与者的面部微表情进行编码。结果表明,当政治领袖传达具有挑战性的信息时,选民的政治倾向会影响他们积极情绪的强度。修辞策略和非语言行为伴随着这种类型的信息,以强调话语和说服听众。研究结果表明,对女性政治家的态度存在性别差异,并可能改变所发现的关系,影响负面情绪而不是积极情绪。讨论了研究结果对实现政治成功的影响。该研究在方法上做出了贡献,在政治背景下采用了基于Emotient FACET技术的实验协议,从而能够更直接和客观地测量选民的情绪反应。分析了政治问题对营销政治的影响,分析了政治战略对传播政治的影响,分析了选民的情感影响,分析了政治话语对政治政治的影响。2016年6月,秘鲁总统选举的最后一场辩论在秘鲁举行。Durante el experimento, la technologie emoticfacet编码微表情的面部特征的参与者。结果表明,政治倾向与选民影响之间存在内在联系,政治倾向与选民影响之间存在内在联系,政治倾向与选民影响之间存在积极联系。新战略通过新行为进行改革,而不是口头上的改革,而不是口头上的改革,而是口头上的改革,以说服更多的听众。在政治活动中,政治参与者是存在的;在政治活动中,政治参与者是存在的;在政治活动中,政治参与者是存在的;在政治活动中,政治参与者是存在的;在政治活动中,政治参与者是存在的;在政治活动中,政治参与者是存在的;他们讨论了在政治上的不平等和不平等的影响。El estudio实现了一种基于协议的方法应用,一种基于实验的技术,一种基于政治背景的情感FACET,允许媒体直接客观地反映选民的情绪。
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引用次数: 3
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Academia-Revista Latinoamericana De Administracion
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