Pub Date : 2017-08-07DOI: 10.1108/ARLA-10-2015-0275
T. Rebelo, A. D. Gomes
Interest in the relationship between organizational culture and performance is not new but it still attracts considerable attention from researchers. In the literature on organizational learning, organizational culture is mainly conceived as an essential condition to facilitate and support learning and consequently as an important feature in achieving organizational performance nowadays. In the scope of this research topic, the purpose of this paper is to analyze the effect of organizational learning culture on two organizational outcomes – profitability and customer satisfaction, and the mediation effect of total quality management (TQM) in these relationships.,The data were collected from 107 firms and the technique used for data analysis was structural equation modeling.,The results reveal a positive direct impact of organizational learning culture on organizational profitability and a positive indirect effect, through TQM, on customer satisfaction.,These findings support to a body of literature that claims the relevance of developing a cultural orientation toward learning in organizations in order to contribute to organizational success. This study also takes into account some methodological features in order to increase the quality of culture-performance research.,O interesse na relacao entre cultura organizacional e performance, embora nao sendo novo, continua a atrair uma atencao consideravel da investigacao. Na literatura sobre aprendizagem organizacional, a cultura organizacional e maioritariamente entendida como uma condicao essencial para facilitar a aprendizagem nas e das organizacoes e, consequentemente, como um aspeto importante para garantir um desempenho organizacional positivo. No âmbito desta tematica, este estudo analisa o efeito de uma cultura organizacional orientada para a aprendizagem em dois tipos distintos de resultados organizacionais – a rentabilidade e a satisfacao do cliente, assim como o papel mediador da gestao pela qualidade total nestas relacoes.,Os dados foram recolhidos numa amostra de 107 empresas e utilizaram-se modelos de equacoes estruturais para a sua analise.,Os resultados revelam um efeito positivo direto da cultura de aprendizagem na rentabilidade e um efeito positivo indireto, via gestao pela qualidade total, na satisfacao dos clientes.,Estes resultados sao consonantes com a literatura que defende a relevância de desenvolver uma orientacao cultural para a aprendizagem nas organizacoes, de forma a contribuir para o sucesso organizacional. Este estudo tem, igualmente, em consideracao varios aspetos metodologicos que visam contribuir para a qualidade da investigacao da relacao cultura-performance.
对组织文化和绩效之间关系的兴趣并不新鲜，但它仍然引起了研究者的极大关注。在关于组织学习的文献中，组织文化主要被认为是促进和支持学习的必要条件，因此也是当今实现组织绩效的重要特征。在本研究的范围内，本文的目的是分析组织学习文化对盈利能力和顾客满意度两种组织结果的影响，以及全面质量管理(TQM)在这两种关系中的中介作用。数据收集自107家企业，数据分析采用结构方程建模技术。研究结果表明，组织学习文化对组织盈利能力有直接正向影响，通过TQM对顾客满意度有间接正向影响。这些发现支持了一系列文献的观点，即在组织中发展一种学习的文化导向，有助于组织的成功。为了提高文化绩效研究的质量，本研究还考虑了一些方法上的特点。对企业文化、组织绩效、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化、企业文化进行深入研究。Na literatura尤其aprendizagem organizacional,文化organizacional e maioritariamente entendida科莫乌玛condicao实质对位facilitar aprendizagem nas e das organizacoes e, consequentemente,科莫aspeto重要garantir嗯desempenho organizacional positivo。没有任何一种分析方法，可以对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析，对组织文化进行分析。(1)从经济效益和经济效益两个方面分析了我国经济结构与经济效益的关系。结果表明，通过对整体质量的评估，客户满意度的提高，企业文化的积极直接影响，企业文化的积极间接影响，企业文化的积极间接影响。研究结果表明，文学是一种重要的文化，是一种重要的文化，是一种重要的文化，是一种成功的文化。研究项目、质量、方法等各方面的影响因素，为研究项目的质量、文化绩效等相关数据做出了贡献。
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Pub Date : 2017-05-19DOI: 10.1108/ARLA-01-2016-0022
B. Londoño, Y. Prado, Viviana Salazar
The purpose of this paper is to examine the relations between the concepts of service quality, perceived value, satisfaction and intention to pay in the context of theatrical services in the city of Medellin, Colombia.,Quantitative research was carried out on a sample of 274 individuals who had attended the theatre at least once in the previous year. The information was gathered in October 2014 using an online survey. Confirmatory factor analysis was used to test the validity and reliability of the measurement scales, and a structural equations model was developed to test the hypotheses.,Satisfaction with overall service and with the central service (i.e. with the performance itself) was the major predictors of consumer intention to pay.,Future research could replicate the analysis presented here for other cultural services and different geographical contexts.,Theatres should focus their efforts on offering a basic service (a theatrical presentation) that meets the cultural and artistic expectations of the public, but should also bear in mind that audiences expect to be treated well when they go out and want to feel comfortable.,This paper contributes to understand the factors that influence theatre clients’ intention to pay by taking into account the factors that affect satisfaction and perceived value of the theatregoing experience. It also contributes to academic reflections on the cultural consumption in the field of the theatrical arts in the Latin American region, where this is a new field of research.,El proposito de este articulo es analizar las relaciones entre los conceptos de calidad del servicio, valor percibido, satisfaccion del cliente e intencion de pago, en el contexto de los servicios teatrales de la ciudad de Medellin, Colombia.,Se hizo una investigacion cuantitativa en la que se conto con una muestra de 274 personas que hubieran asistido al menos una vez a teatro en el ultimo ano. La informacion fue recopilada a traves de un cuestionario en linea en octubre del 2014. Para el analisis de validez y fiabilidad de las escalas de medida se desarrollo un analisis factorial confirmatorio y para la contrastacion de las hipotesis se probo un modelo de ecuaciones estructurales.,Tanto la satisfaccion con el servicio general como la satisfaccion con el servicio central (relacionado con la obra), son los principales predictores de la intencion de pago de los consumidores.,Estudios futuros pueden replicar el analisis de las relaciones planteadas en otros servicios culturales y para diferentes ambitos geograficos.,Los esfuerzos de las salas de teatro deben concentrarse en ofrecer un servicio basico (obra de teatro) que cumpla con el objetivo cultural y artistico que esperan los espectadores, pero, a su vez, considerar que estos esperan tener un trato amable y un espacio agradable donde puedan sentirse comodos.,Este articulo permite una mejor comprension de los factores que inciden en la intencion de pago de los asistentes a las salas de teatr
本文的目的是研究服务质量、感知价值、满意度和支付意愿之间的关系，在哥伦比亚麦德林市的戏剧服务的背景下。对274名在过去一年中至少去过一次剧院的人进行了定量研究。这些信息是在2014年10月通过在线调查收集的。采用验证性因子分析对量表的效度和信度进行检验，建立结构方程模型对假设进行检验。顾客对整体服务及中心服务(即服务表现)的满意程度，是影响顾客付费意愿的主要因素。未来的研究可以在其他文化服务和不同的地理环境中复制本文的分析。剧院应该把精力集中在提供满足公众文化和艺术期望的基本服务(戏剧表演)上，但也应该记住，观众希望在外出时得到良好的待遇，并希望感到舒适。本文通过考虑影响观影体验满意度和感知价值的因素，有助于理解影响观影客户付费意愿的因素。这也有助于对拉丁美洲地区戏剧艺术领域的文化消费进行学术反思，这是一个新的研究领域。哥伦比亚麦德林市的“服务质量”、“价值感知”、“客户满意度”、“服务意图”等概念与“服务质量”、“服务环境”等概念之间的关系。从数量上看，我们调查了274个不同的人，并对所有的人进行了调查，并对他们的行为进行了分析。2014年10月，La information fufue recopilada在法国旅行。平行分析的有效性，通过分析的可验证性，通过分析的可验证性，通过分析的可验证性，通过分析的可验证性，通过对比的可验证性，通过分析的可验证性，通过模型的可验证性，通过结构的可验证性。总体满意度与总体服务满意度、总体满意度与总体服务满意度之间的关系、总体满意度与总体服务满意度之间的关系、总体满意度与总体服务满意度之间的关系、总体满意度与总体服务满意度之间的关系、总体满意度与总体服务满意度之间的关系、总体满意度与总体服务满意度之间的关系、总体满意度与总体服务满意度之间的关系。在不同的地域背景下，工作室对不同的服务文化与植物之间的关系进行了分析。拉斯维加斯,洛杉矶通过萨拉斯de这个岁concentrarse en ofrecer联合国servicio basico (obra为德这个地方),cumpla con el objetivo文化y artistico esperan洛espectadores,佩罗,苏一旦,常人来说esperan他们trato amable y联合国espacio agradable在puedan sentirse科摩多。，Este articulo允许一个主要的理解的因素，事件，事件的意图，事件的意图，事件的意图，事件的意图，事件的意图，事件的意图，事件的意图，事件的意图，事件的概念，事件的概念，影响事件的满意度，通过事件的感知和经验。学术界已经对消费文化领域的研究做出了巨大的贡献，并对该地区的文化文化进行了深入的研究，并对其进行了初步的研究。
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Pub Date : 2017-04-04DOI: 10.1108/ARLA-09-2015-0264
A. Scapolan, F. Montanari, Sara Bonesso, F. Gerli, Lorenzo Mizzau
Purpose The purpose of this paper is to investigate the behavioural competencies of directors and managers working for cultural organizations and their relationship with organizational performance. Design/methodology/approach The study adopts an ESC competency modelling process and the technique of the Behavioural Event Interview as the primary source of data collection. In particular, the authors interviewed 14 directors and managers of six performing arts organizations operating in Emilia-Romagna, a region located in Northern Italy. Findings Findings show that directors and managers of cultural organizations are characterized by a specific set of social and emotional (e.g. persuasion and empathy), whereas cognitive competencies, such as quantitative analysis, are less frequent. Findings highlight also that a balanced portfolio of behavioural competencies emerges as importantly correlated with high organizational performance. Practical implications Findings offer relevant managerial implications for the design and implementation of a coherent set of human resource management practices, which allow cultural organizations to reach above-average performance. Originality/value This study contributes to a better understanding of the relationship between managerial competencies and the performance of cultural organizations, taking into account specific kinds of competencies – namely, behavioural competencies – which have been neglected by the previous literature.
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Pub Date : 2017-04-04DOI: 10.1108/ARLA-09-2015-0265
Davide Bizjak, M. Calcagno, L. M. Sicca
Purpose The purpose of this paper is to investigate the specific field of arts entrepreneurship by focussing on the practices of vertical dance; a language of contemporary dance where dancers act on a vertical axis, moving suspended on the surface of buildings and walls. The authors’ focus on vertical dance as a meaningful corporal practice to explore the particular combination of dance and human movement, going beyond its purely metaphoric dimension. Design/methodology/approach The authors’ adopt a micro-social perspective, observing the practices (Gherardi, 2012; Nicolini, 2012; Sicca, 2000), that took place from 2013 to 2015 in the daily work of Wanda Moretti, a Venetian choreographer and co-founder of the company “Il posto”, observed in different contexts of artistic practices (Zembylas, 2014). Research limitations/implications Deconstructing the overlapping dimensions that compose the space in our daily experience (force of gravity and the supporting surface), vertical dance clarifies how often we undervalue the complexity of the space and, at the same time, opens up the way for a better understanding and investigation of entrepreneurship in artistic fields. Originality/value The study sheds light on the way in which different categories, such as the human body, space, and movement, are a particular entanglement of elements, useful in highlighting some of the fundamental assumptions at the heart of the field of entrepreneurship. The heterogeneous complexity of space and bodies is emphasised, challenging its ordinary conceptualisation.
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Pub Date : 2017-04-04DOI: 10.1108/ARLA-07-2015-0159
T. Komarac, Durdana Ozretic-Dosen, V. Skare
The purpose of this paper is to explore the current role of competition as one of the neglected aspects of museum marketing management. It also aims to discover whether museum professionals consider museums to be market immune and to find out what they think about the role of competition in creating and managing their existing and new services.,The theoretical part of the paper is based on a review of the literature from the multidisciplinary field of arts and museum marketing management. The exploratory qualitative research included 17 museum professionals and was carried out in 17 museums in one EU emerging market country.,Museum professionals are not aware of the competition, or they tend to ignore its existence. They consider the preservation of objects (exhibits) to be equally or even more important than providing services. However, additional services become important. Although some museum professionals try to engage visitors in the active creation of museum experience, most are still conservative in such terms.,The primary research limitations are related to intentional, convenience sample and the perspective of one employee (marketing manager or museums’ director).,Research findings provide valuable insights for both marketing academics and professionals engaged in the museum marketing management field. The contribution of the paper is also contextual as it helps to bridge the gap existing in museum marketing management research in the context of the emerging markets.,El objetivo de este trabajo es explorar el papel actual de la competencia, como uno de los aspectos que ha recibido escasa atencion en la gestion del marketing de museos. Ademas, busca descubrir si los profesionales de museos consideran los museos inmunes al mercado, y conocer como reflexionan sobre el papel de la competencia en la creacion y la gestion de los servicios existentes y los nuevos.,La parte teorica del trabajo se basa en la revision de la literatura del campo multidisciplinario de la gestion de las artes y del marketing de museos. La investigacion cualitativa exploratoria ha incluido 17 profesionales de museos y se ha realizado en 17 museos, en un pais emergente de la Union Europea.,Los profesionales de museos no son conscientes de la competencia, o tienden a ignorar su existencia. Consideran la conservacion de objetos (exposiciones) igual o incluso mas importante que la prestacion de servicios. Sin embargo, los servicios adicionales estan ganando en importancia. Si bien algunos profesionales de museos tratan de involucrar a los visitantes en la creacion activa de la experiencia del museo, la mayoria de ellos todavia son conservadores con respecto a esta idea.,Las limitaciones principales de la investigacion serefieren a la muestra intencional de conveniencia y el punto de vista de solo un empleado (gerente de marketing o director de museo).,Los resultados de este estudio proporcionan informacion valiosa tanto para los academicos de marketing como para los profe
本文的目的是探讨竞争作为博物馆营销管理中被忽视的方面之一的当前作用。它还旨在发现博物馆专业人士是否认为博物馆不受市场影响，并找出他们对竞争在创造和管理现有和新服务方面的作用的看法。本文的理论部分是基于对艺术与博物馆营销管理多学科领域文献的梳理。探索性质的研究包括17名博物馆专业人员，并在一个欧盟新兴市场国家的17家博物馆进行。博物馆专业人士没有意识到这种竞争，或者他们倾向于忽视它的存在。他们认为保存物品(展品)与提供服务同等重要，甚至更重要。然而，额外的服务变得很重要。尽管一些博物馆专业人士试图让参观者参与到博物馆体验的积极创造中，但大多数人在这方面仍然很保守。研究的主要局限在于故意性、便利性样本和单个员工(营销经理或博物馆馆长)的视角。研究结果为市场营销学者和从事博物馆营销管理领域的专业人士提供了宝贵的见解。本文的贡献也有语境，因为它有助于弥合新兴市场背景下博物馆营销管理研究中存在的差距。本文的目的是探讨博物馆市场营销的实际能力，探讨博物馆市场营销过程中应注意的问题。例如，博物馆的专业人员考虑到博物馆对所有商品的免疫力，通过对博物馆服务的问题的能力和创造性的共同反思，博物馆的专业人员考虑到博物馆对所有商品的免疫力。(1)“艺术与市场营销”的多学科研究、“艺术与市场营销”的多学科研究、“文学与文化”的多学科研究”。由17名博物馆专业人员组成的调查定性探索小组在17个博物馆中实现了这一目标。Los professionales de museos no son良知de la competencia, o tienden a ignorance of existence。考虑到对象的保存(解释性的)，包括最重要的对象和服务的保存。在禁运期间，我们的服务和服务是非常重要的。这是一所专业的博物馆，在博物馆的创造活动中，在博物馆的体验中，在博物馆的生活中，在博物馆的生活中，在博物馆的生活中，在博物馆的生活中，在博物馆的生活中，在博物馆的生活中，在博物馆的生活中，在博物馆的生活中。(1)根据国际博物馆的调查原则，对博物馆进行调查。(2)对博物馆的营销主管进行调查。(1)研究结果表明，市场营销学院的研究结果表明，市场营销学院的研究结果表明，市场营销学院的研究结果表明，市场营销学院的研究结果表明，市场营销学院的研究结果表明，市场营销学院的研究结果表明，市场营销学院的研究结果表明，市场营销学院的研究结果表明。此外，在对博物馆的市场营销问题的调查中，在对大型商业事件的调查中，在对大型商业事件的调查中，在对大型商业事件的调查中，在对大型商业事件的调查中存在着巨大的空白。
{"title":"Understanding competition and service offer in museum marketing","authors":"T. Komarac, Durdana Ozretic-Dosen, V. Skare","doi":"10.1108/ARLA-07-2015-0159","DOIUrl":"https://doi.org/10.1108/ARLA-07-2015-0159","url":null,"abstract":"The purpose of this paper is to explore the current role of competition as one of the neglected aspects of museum marketing management. It also aims to discover whether museum professionals consider museums to be market immune and to find out what they think about the role of competition in creating and managing their existing and new services.,The theoretical part of the paper is based on a review of the literature from the multidisciplinary field of arts and museum marketing management. The exploratory qualitative research included 17 museum professionals and was carried out in 17 museums in one EU emerging market country.,Museum professionals are not aware of the competition, or they tend to ignore its existence. They consider the preservation of objects (exhibits) to be equally or even more important than providing services. However, additional services become important. Although some museum professionals try to engage visitors in the active creation of museum experience, most are still conservative in such terms.,The primary research limitations are related to intentional, convenience sample and the perspective of one employee (marketing manager or museums’ director).,Research findings provide valuable insights for both marketing academics and professionals engaged in the museum marketing management field. The contribution of the paper is also contextual as it helps to bridge the gap existing in museum marketing management research in the context of the emerging markets.,El objetivo de este trabajo es explorar el papel actual de la competencia, como uno de los aspectos que ha recibido escasa atencion en la gestion del marketing de museos. Ademas, busca descubrir si los profesionales de museos consideran los museos inmunes al mercado, y conocer como reflexionan sobre el papel de la competencia en la creacion y la gestion de los servicios existentes y los nuevos.,La parte teorica del trabajo se basa en la revision de la literatura del campo multidisciplinario de la gestion de las artes y del marketing de museos. La investigacion cualitativa exploratoria ha incluido 17 profesionales de museos y se ha realizado en 17 museos, en un pais emergente de la Union Europea.,Los profesionales de museos no son conscientes de la competencia, o tienden a ignorar su existencia. Consideran la conservacion de objetos (exposiciones) igual o incluso mas importante que la prestacion de servicios. Sin embargo, los servicios adicionales estan ganando en importancia. Si bien algunos profesionales de museos tratan de involucrar a los visitantes en la creacion activa de la experiencia del museo, la mayoria de ellos todavia son conservadores con respecto a esta idea.,Las limitaciones principales de la investigacion serefieren a la muestra intencional de conveniencia y el punto de vista de solo un empleado (gerente de marketing o director de museo).,Los resultados de este estudio proporcionan informacion valiosa tanto para los academicos de marketing como para los profe","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"54 1","pages":"215-230"},"PeriodicalIF":1.2,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83147007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-04DOI: 10.1108/ARLA-09-2015-0237
R. Braga, Luiz Paulo Fávero, Rena Takamatsu
Purpose The purpose of this paper is to evaluate investor behaviour related to the timing of selling financial assets based on an intuitive evaluation of the current market trend and growth expectation. Design/methodology/approach The experiment involved 1,052 volunteer participants who made decisions about stock sales in an environment that simulated a home broker platform to negotiate stocks. Zero-inflated regression models were used. Findings The results show that investors’ attitudes, or beliefs, determine whether they will buy or keep risky assets in their investment portfolios; they may decide to sell such assets, even though market shows an upward trend. Such results make a new contribution to behavioural finance within the context of prospect theory and the disposition effect. Originality/value The originality of this paper lies in the use of new and innovative techniques (zero-inflated Poisson and negative binomial regression models) applied to real data obtained experimentally.
{"title":"Intuition and mood of investors in financial markets: An experiment focusing on zero-moment transactions","authors":"R. Braga, Luiz Paulo Fávero, Rena Takamatsu","doi":"10.1108/ARLA-09-2015-0237","DOIUrl":"https://doi.org/10.1108/ARLA-09-2015-0237","url":null,"abstract":"Purpose \u0000 \u0000 \u0000 \u0000 \u0000The purpose of this paper is to evaluate investor behaviour related to the timing of selling financial assets based on an intuitive evaluation of the current market trend and growth expectation. \u0000 \u0000 \u0000 \u0000 \u0000Design/methodology/approach \u0000 \u0000 \u0000 \u0000 \u0000The experiment involved 1,052 volunteer participants who made decisions about stock sales in an environment that simulated a home broker platform to negotiate stocks. Zero-inflated regression models were used. \u0000 \u0000 \u0000 \u0000 \u0000Findings \u0000 \u0000 \u0000 \u0000 \u0000The results show that investors’ attitudes, or beliefs, determine whether they will buy or keep risky assets in their investment portfolios; they may decide to sell such assets, even though market shows an upward trend. Such results make a new contribution to behavioural finance within the context of prospect theory and the disposition effect. \u0000 \u0000 \u0000 \u0000 \u0000Originality/value \u0000 \u0000 \u0000 \u0000 \u0000The originality of this paper lies in the use of new and innovative techniques (zero-inflated Poisson and negative binomial regression models) applied to real data obtained experimentally.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"22 1","pages":"231-248"},"PeriodicalIF":1.2,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78477166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-04DOI: 10.1108/ARLA-09-2015-0253
Maria da Graça Marques Casimiro Almeida, Arnaldo Coelho
The purpose of this paper is to understand the precursors of corporate reputation (CR) and their impacts on brand equity (BE), and to analyse the moderating role of corporate social responsibility (CSR) perceptions.,This study proposes a theoretical model which is tested using structural equation modelling. In total, 464 valid questionnaires were collected from a sample of customers of the biggest union of dairy cooperatives of the Iberian Peninsula.,Results show that the better the reputation, the higher the BE; however, these findings are more robust among customers with higher perceptions of CSR.,This study is based on cross-sectional data from a single company.,The results may help managers build a better reputation and therefore increase their BE. CSR practices are essential to reinforcing this relationship.,This paper contributes to the competitiveness of a type of organisation which is closely associated to the social structure of the rural population.,The results may help cooperatives’ managers to increase CR and BE. The emphasis is on the need to adopt CSR practices.,O objectivo desta investigacao e compreender os antecedentes da reputacao corporativa (CR) e seus impactos sobre o valor da marca (BE) e analisar o papel moderador das percepcoes da responsabilidade social das empresas (RSE).,Este estudo propoe testar um modelo teorico utilizando a modelagem de equacoes estruturais. Quatrocentos e sessenta e quatro questionarios validos foram recolhidos de uma amostra de clientes da maior organizacao corporativa de lacticinios da Peninsula Iberica.,Os resultados mostram que uma melhor reputacao faz aumentar o valor da marca (BE). No entanto, estes resultados sao mais robustos entre os clientes com percepcoes mais altas de Responsabilidade Social Corporativa.,Esta pesquisa e baseada nos dados transversais de uma empresa.,Os resultados podem ajudar os gestores a construirem uma reputacao melhor e portanto, aumentarem o valor da marca, sabendo que as praticas de RSE sao essenciais para fortalecer esse relacionamento.,Este trabalho contribui para a competitividade de um tipo de organizacao que esta associada a estrutura social da populacao rural.,Os resultados podem ajudar os gestores das cooperativas a potenciarem a melhoraria da reputacao corporativa e do valor da marca. A enfase e sobre a necessidade de adoptar praticas de RSE.
{"title":"A causal relationship model linking corporate reputation and customer-based brand equity: a customer perspective","authors":"Maria da Graça Marques Casimiro Almeida, Arnaldo Coelho","doi":"10.1108/ARLA-09-2015-0253","DOIUrl":"https://doi.org/10.1108/ARLA-09-2015-0253","url":null,"abstract":"The purpose of this paper is to understand the precursors of corporate reputation (CR) and their impacts on brand equity (BE), and to analyse the moderating role of corporate social responsibility (CSR) perceptions.,This study proposes a theoretical model which is tested using structural equation modelling. In total, 464 valid questionnaires were collected from a sample of customers of the biggest union of dairy cooperatives of the Iberian Peninsula.,Results show that the better the reputation, the higher the BE; however, these findings are more robust among customers with higher perceptions of CSR.,This study is based on cross-sectional data from a single company.,The results may help managers build a better reputation and therefore increase their BE. CSR practices are essential to reinforcing this relationship.,This paper contributes to the competitiveness of a type of organisation which is closely associated to the social structure of the rural population.,The results may help cooperatives’ managers to increase CR and BE. The emphasis is on the need to adopt CSR practices.,O objectivo desta investigacao e compreender os antecedentes da reputacao corporativa (CR) e seus impactos sobre o valor da marca (BE) e analisar o papel moderador das percepcoes da responsabilidade social das empresas (RSE).,Este estudo propoe testar um modelo teorico utilizando a modelagem de equacoes estruturais. Quatrocentos e sessenta e quatro questionarios validos foram recolhidos de uma amostra de clientes da maior organizacao corporativa de lacticinios da Peninsula Iberica.,Os resultados mostram que uma melhor reputacao faz aumentar o valor da marca (BE). No entanto, estes resultados sao mais robustos entre os clientes com percepcoes mais altas de Responsabilidade Social Corporativa.,Esta pesquisa e baseada nos dados transversais de uma empresa.,Os resultados podem ajudar os gestores a construirem uma reputacao melhor e portanto, aumentarem o valor da marca, sabendo que as praticas de RSE sao essenciais para fortalecer esse relacionamento.,Este trabalho contribui para a competitividade de um tipo de organizacao que esta associada a estrutura social da populacao rural.,Os resultados podem ajudar os gestores das cooperativas a potenciarem a melhoraria da reputacao corporativa e do valor da marca. A enfase e sobre a necessidade de adoptar praticas de RSE.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"2015 1","pages":"249-268"},"PeriodicalIF":1.2,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88213713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-04DOI: 10.1108/ARLA-06-2015-0155
Macarena Cuenca-Amigo, A. Makua
Purpose The purpose of this paper is to review the concept of audience development, analysing differences between a number of countries and identifying common elements that underlie the concept regardless of the context. Design/methodology/approach In addition to the literature review, fieldwork has been conducted in the UK, Denmark, Italy, and Spain applying qualitative methodology. The study has been structured in two phases. The first phase comprised 26 in-depth interviews with European experts in audience development while the second phase consisted of six focus groups with European experts. Findings The paper reveals differences between countries, ranging from the definition of the term audience development to the approach undertaken. Despite this, a number of aspects, independent of the context and considered key to a successful audience development, are identified. These aspects are related to the consideration of the development of audiences as a transversal long-term strategy supported by the top management of the organisation. Originality/value The value provided is twofold. First, thanks to the empirical data used, the paper analyses the socio-cultural aspects that affect the emergence of country-specific approaches to audience development and it individuates general features and ideas that contribute to the better understanding of the concept itself. Second, it is one of the few academic works carried out in Spain on this issue.
{"title":"Audience development: a cross-national comparison","authors":"Macarena Cuenca-Amigo, A. Makua","doi":"10.1108/ARLA-06-2015-0155","DOIUrl":"https://doi.org/10.1108/ARLA-06-2015-0155","url":null,"abstract":"Purpose \u0000 \u0000 \u0000 \u0000 \u0000The purpose of this paper is to review the concept of audience development, analysing differences between a number of countries and identifying common elements that underlie the concept regardless of the context. \u0000 \u0000 \u0000 \u0000 \u0000Design/methodology/approach \u0000 \u0000 \u0000 \u0000 \u0000In addition to the literature review, fieldwork has been conducted in the UK, Denmark, Italy, and Spain applying qualitative methodology. The study has been structured in two phases. The first phase comprised 26 in-depth interviews with European experts in audience development while the second phase consisted of six focus groups with European experts. \u0000 \u0000 \u0000 \u0000 \u0000Findings \u0000 \u0000 \u0000 \u0000 \u0000The paper reveals differences between countries, ranging from the definition of the term audience development to the approach undertaken. Despite this, a number of aspects, independent of the context and considered key to a successful audience development, are identified. These aspects are related to the consideration of the development of audiences as a transversal long-term strategy supported by the top management of the organisation. \u0000 \u0000 \u0000 \u0000 \u0000Originality/value \u0000 \u0000 \u0000 \u0000 \u0000The value provided is twofold. First, thanks to the empirical data used, the paper analyses the socio-cultural aspects that affect the emergence of country-specific approaches to audience development and it individuates general features and ideas that contribute to the better understanding of the concept itself. Second, it is one of the few academic works carried out in Spain on this issue.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"60 2 1","pages":"156-172"},"PeriodicalIF":1.2,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84573217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-04DOI: 10.1108/ARLA-03-2017-0075
C. Pombo
{"title":"Foreword to special section on Arts, Heritage, and Cultural Management","authors":"C. Pombo","doi":"10.1108/ARLA-03-2017-0075","DOIUrl":"https://doi.org/10.1108/ARLA-03-2017-0075","url":null,"abstract":"","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"93 1","pages":"146-146"},"PeriodicalIF":1.2,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84091781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-04DOI: 10.1108/ARLA-02-2017-0032
J. Ruiz, F. Colbert, A. Hinna
Purpose The purpose of this paper is to provide an overall picture of the five articles included in this issue highlighting their contributions and revealing the importance of academic research for arts and culture management as a nascent topic in the Latin American context. Design/methodology/approach This paper elaborates a critical description of the main aspects of the papers included. The contributions are grouped together around central topics pertaining to arts and culture management such as: audience creation and environment; museums, competition and efficiency; and management skills and entrepreneurship. Findings The contributions of the articles are as diverse as the topics included in them. Some highlight the importance of the context in audience creation processes, others reveal the determinants of the institutional variables in the efficiency of artistic organisations, and a final one, reveals the deconstruction of an artistic genre and its contribution to the comprehension of organisations’ innovation processes. However, the most important contribution, within the Latin American context, consists basically in a process of dissemination and knowledge of the research developed in different international contexts and which may apply to the analysis of arts and culture management in the region. Originality/value As noted in the body of this paper, the topic of cultural management is novel and has acquired notable importance in developed economies in which the arts and culture sector has strategic value. Latin America reveals an institutional revolution which situates the cultural sector in a predominant position where its contribution to the creation of social and economic value turns it into a key field in Latin American societies. Arts and culture constitute a factor of value creation which requires carefully planned and pertinent management processes. This publication, through its five contributions, all European, is a valuable tool of dissemination for knowledge and management in Latin America, where academic research into the sector is, as yet, incipient.
{"title":"Arts and culture management: Academic research, a key factor for its development: heterogeneous topics that drive knowledge of the sector","authors":"J. Ruiz, F. Colbert, A. Hinna","doi":"10.1108/ARLA-02-2017-0032","DOIUrl":"https://doi.org/10.1108/ARLA-02-2017-0032","url":null,"abstract":"Purpose \u0000 \u0000 \u0000 \u0000 \u0000The purpose of this paper is to provide an overall picture of the five articles included in this issue highlighting their contributions and revealing the importance of academic research for arts and culture management as a nascent topic in the Latin American context. \u0000 \u0000 \u0000 \u0000 \u0000Design/methodology/approach \u0000 \u0000 \u0000 \u0000 \u0000This paper elaborates a critical description of the main aspects of the papers included. The contributions are grouped together around central topics pertaining to arts and culture management such as: audience creation and environment; museums, competition and efficiency; and management skills and entrepreneurship. \u0000 \u0000 \u0000 \u0000 \u0000Findings \u0000 \u0000 \u0000 \u0000 \u0000The contributions of the articles are as diverse as the topics included in them. Some highlight the importance of the context in audience creation processes, others reveal the determinants of the institutional variables in the efficiency of artistic organisations, and a final one, reveals the deconstruction of an artistic genre and its contribution to the comprehension of organisations’ innovation processes. However, the most important contribution, within the Latin American context, consists basically in a process of dissemination and knowledge of the research developed in different international contexts and which may apply to the analysis of arts and culture management in the region. \u0000 \u0000 \u0000 \u0000 \u0000Originality/value \u0000 \u0000 \u0000 \u0000 \u0000As noted in the body of this paper, the topic of cultural management is novel and has acquired notable importance in developed economies in which the arts and culture sector has strategic value. Latin America reveals an institutional revolution which situates the cultural sector in a predominant position where its contribution to the creation of social and economic value turns it into a key field in Latin American societies. Arts and culture constitute a factor of value creation which requires carefully planned and pertinent management processes. This publication, through its five contributions, all European, is a valuable tool of dissemination for knowledge and management in Latin America, where academic research into the sector is, as yet, incipient.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"1 1","pages":"147-155"},"PeriodicalIF":1.2,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83023530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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