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Searching to bridge the gaps: a new typology of university-industry interaction 寻求弥合差距:一种新的大学-工业互动类型
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-10-26 DOI: 10.1108/ARLA-05-2016-0148
P. Schaeffer, Andréia Cristina Dullius, R. M. Rodrigues, P. Zawislak
Purpose The purpose of this paper is to propose a new typology to leverage the different knowledge gaps existing between universities and industries. This new typology classifies interactions into training-oriented, diffusion-oriented, service-oriented, development-oriented, and research-oriented. Design/methodology/approach The Brazilian 2010 Census data available from the CNPq Research Group Directory were used to test the typology. Findings It was found that, among the five types of interactions proposed, the most frequent were the development-oriented (39 per cent), diffusion-oriented (23 per cent), and research-oriented (16 per cent) ones. These findings indicate that it is likely that university-industry (U-I) interactions have improved in terms of quality in an attempt to attain a joint higher technological development. Originality/value The paper provides the U-I interaction debate with a new perspective about the kinds of interactions that could effectively bridge the knowledge gaps between universities and industries, especially in a developing country context.
本文的目的是提出一种新的类型,以利用大学和行业之间存在的不同知识差距。这种新的类型将交互分为面向训练的、面向扩散的、面向服务的、面向开发的和面向研究的。设计/方法/方法从CNPq研究小组目录中获得的巴西2010年人口普查数据用于测试类型。研究发现,在提出的五种互动类型中,最常见的是面向发展(39%)、面向扩散(23%)和面向研究(16%)的互动。这些发现表明,大学-工业(U-I)的相互作用可能在质量方面有所改善,试图实现联合更高的技术发展。本文为U-I互动的辩论提供了一个新的视角,探讨了可以有效弥合大学与产业之间知识鸿沟的互动类型,特别是在发展中国家。
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引用次数: 6
Management innovation and social innovation: convergences and divergences 管理创新与社会创新:趋同与分歧
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-10-26 DOI: 10.1108/ARLA-05-2016-0150
Daniel Paulino Lopes, Naldeir dos Santos Vieira, A. Barbosa, Cristina Parente
The purpose of this paper is to discuss recent developments in the fields of management innovation and social innovation, in order to discover any possible convergences and divergences between them.,By examining the state of the art of the literature in both fields of study, this paper proposes a framework of theoretical approaches, conceptual dimensions, goals and objectives, processes, agents, outcomes, methods, and literature gaps.,There are substantial differences between management and social innovation in terms of theoretical and conceptual foundations. Although both share similarities given the relevance of technology and their focus on social relations, their generation and diffusion processes, among their other characteristics, are distinct.,As this is a theoretical paper concerning innovations that involve social elements at their core, the challenge is to incorporate technological innovation into the theoretical framework. This would help empirically oriented research on more types of innovation.,The agenda of practitioners, scholars, government, and civil society should take different types of innovation into account, particularly those that go beyond technology.,This paper contributes to a better understanding of innovations that go beyond technology, by analysing innovations (i.e. management and social innovation) that involve social aspects at their core. Few researchers have analysed these types of innovations jointly.,O objetivo deste artigo consiste em discutir os avancos mais recentes nos campos da inovacao gerencial e da inovacao social, na busca de possiveis aspectos convergentes e divergentes entre essas tematicas.,Ao examinar o estado da arte da literatura em ambas as tematicas, propoe-se um framework de abordagens teoricas, dimensoes conceituais, metas e objetivos, processos, agentes, resultados, metodos e lacunas da literatura.,Ha diferencas substanciais entre inovacao gerencial e social em termos de fundamentos teoricos e conceituais. Embora ambas compartilhem semelhancas, dado o seu foco nas relacoes sociais e a relevância da tecnologia, seus processos de geracao e difusao, entre outras caracteristicas, sao distintos.,Como se trata de um artigo teorico sobre inovacoes que envolvem elementos sociais em sua essencia, o desafio e incorporar a inovacao tecnologica no framework teorico. Isso ajudaria pesquisas empiricamente orientadas sobre mais tipos de inovacao.,A agenda de profissionais, academicos, governo e sociedade civil deve levar em conta diferentes tipos de inovacao, particularmente aquelas que vao alem da tecnologia.,Este artigo contribui para uma melhor compreensao das inovacoes que vao alem da tecnologia, ao analisar inovacoes (no caso, as gerenciais e sociais) que possuem aspectos sociais como elementos centrais. Poucos pesquisadores analisaram conjuntamente esses tipos de inovacoes.
本文的目的是讨论管理创新和社会创新领域的最新发展,以发现它们之间可能存在的趋同和分歧。通过研究这两个研究领域的文献现状,本文提出了一个理论方法、概念维度、目标和目的、过程、代理人、结果、方法和文献空白的框架。管理与社会创新在理论基础和概念基础上存在着本质差异。虽然由于技术的相关性和它们对社会关系的关注,两者有相似之处,但它们的产生和传播过程,除其他特点外,是不同的。由于这是一篇关于以社会因素为核心的创新的理论论文,因此挑战在于将技术创新纳入理论框架。这将有助于对更多类型的创新进行实证导向的研究。实践者、学者、政府和公民社会的议程应该考虑到不同类型的创新,特别是那些超越技术的创新。本文通过分析创新(即管理和社会创新)的核心涉及社会方面,有助于更好地理解超越技术的创新。很少有研究者联合分析这些类型的创新。本研究的目的是要结合近年来的研究成果,包括校园、公共、社会、社会等方面的创新、趋同、差异、专业等方面的创新。对建立数据和数据文献进行研究,并将其定义为理论、维度、概念、元目标、过程、动因、结果、方法和空间数据文献的框架。这些差异主要体现在创新、一般和社会经济方面,也体现在基本原则和观念方面。联合国大使比较了各方面的情况,包括社会关系、相关的联合国数据技术、各方面的处理、各方面的特点、各方面的区别。经济合作委员会认为,经济合作必须包括社会要素和基本要素,必须将创新技术和框架技术结合起来。经验主义取向是一种创新取向。专业人员、学者、政府、社会和民间发展机构的议程可能包含不同的创新观点,特别是在数据技术方面的问题。(3)从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面,从技术层面。Poucos pesquisadores的分析和控制与发明有关。
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引用次数: 13
Managing innovation in the Argentinian nuclear sector 阿根廷核能部门的管理创新
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-10-26 DOI: 10.1108/ARLA-12-2016-0343
Javier Cantero, N. L. Gonzalez, Daiana Diaz
Purpose The design, construction, and operation of a nuclear power plant (NPP) pose technological and R&D challenges for the organisations concerned. The purpose of this paper is to analyse the sources of innovation and the technological developments throughout the construction and commissioning processes for Atucha II NPP. Design/methodology/approach Studying a high-risk organisation that is reliable in practice poses several research questions the authors consider in this work. What kind of R&D processes can take place in a mature industry like the nuclear sector in Argentina? How have technological challenges been overcome since the restart of the completion phase of Atucha II NPP? Primary data were mostly gathered through semi-structured interviews. Grounded theory was the methodological approach adopted. Findings Multiple sources of technological developments arise, an incremental R&D pattern being the most salient. Atucha II NPP seems to be a case of network innovation in a triple helix innovation scheme led by the Argentinian state. In effect, one of the outcomes of the construction of the Atucha II NPP was the development of the Argentinian nuclear sector together with the development of organisational capabilities. In this sense, the third Argentine NPP follows the socio-technical path of the Argentine nuclear industry. Originality/value Too little is known about R&D processes in high reliability organisations (HROs), especially in the nuclear sector of a Latin American country such as Argentina as there seem to be no organisational studies analysing HROs’ impact on innovation, reliability, and economic development.
核电站的设计、建造和运行对有关组织提出了技术和研发方面的挑战。本文的目的是分析整个阿图查2号核电站建设和调试过程中的创新来源和技术发展。设计/方法/方法研究一个在实践中可靠的高风险组织提出了作者在这项工作中考虑的几个研究问题。什么样的研发过程可以发生在一个成熟的行业,如阿根廷的核电行业?自阿图查二期核电站重启完工阶段以来,如何克服技术挑战?主要数据主要通过半结构化访谈收集。扎根理论是所采用的方法论方法。技术发展的来源多种多样,其中增量研发模式最为突出。阿图查二号核电站似乎是阿根廷政府主导的三螺旋创新计划中的网络创新案例。实际上,阿图查二号核电站建设的成果之一是阿根廷核部门的发展以及组织能力的发展。从这个意义上说,阿根廷第三座核电站遵循了阿根廷核工业的社会技术道路。独创性/价值对于高可靠性组织(hro)的研发过程知之甚少,特别是在像阿根廷这样的拉丁美洲国家的核部门,因为似乎没有组织研究分析hro对创新、可靠性和经济发展的影响。
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引用次数: 0
Art as an investment alternative: the case of Argentina 艺术作为一种投资选择:以阿根廷为例
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-08-10 DOI: 10.1108/ARLA-08-2016-0226
Urbi Garay, Gwendoline Vielma, E. Villalobos
Purpose The purpose of this paper is to present the formulation of the first exhaustive price index for Argentinian (and other Latin American countries) visual artists using 5,069 works sold in auctions by 71 Argentinian artists during the years 1980-2014. Design/methodology/approach The authors estimated a regression of hedonic prices using the ordinary least squares method. When the regression was run and the results were analysed, the authors then estimated the annual price index of Argentinian artists’ work to then compare them with different financial and economic variables. Findings The average annual nominal arithmetic rate of return in dollars for Argentinian art during this period was 6.81 per cent, with a 29.11 per cent standard deviation. Argentinian art shows a low correlation with Argentinian and US companies’ shares and a slightly negative correlation with US bonds. This is the reason for artworks to be included in investors’ portfolios despite the relatively high volatility. Research limitations/implications Valuating works of art in Argentina can be explained by a series of their attributes. The benefits of art as an investment should be contrasted with factors including illiquidity and high transaction costs that are inherent when investing in works of art. Practical implications Argentinian artists’ works have higher prices when, ceteris paribus, they are dated; they are auctioned in either Christie’s, Sotheby’s, Galeria Arroyo, Roldan & Cia, Meeting Art, or Naon & Cia; they are oil or acrylic paintings; they are larger in size – although the price increase is decreasing when the size of the painting increases; and when the artist dies before their work is auctioned. Originality/value This work presents the first rigorous price index of Argentinian artists’ works. Additionally, and as far as the authors have been able to observe, the time-period in this article is the longest that has been used in studies on art as an investment in emerging markets.
本文的目的是提出阿根廷(和其他拉丁美洲国家)视觉艺术家的第一个详尽的价格指数的公式,使用71位阿根廷艺术家在1980-2014年期间拍卖的5,069件作品。设计/方法/方法作者使用普通最小二乘法估计了享乐价格的回归。当回归运行并分析结果时,作者估计了阿根廷艺术家作品的年度价格指数,然后将它们与不同的金融和经济变量进行比较。在此期间,阿根廷艺术品以美元计算的年平均名义算术回报率为6.81%,标准差为29.11%。阿根廷艺术品与阿根廷和美国公司股票的相关性较低,与美国债券的相关性略为负。这就是艺术品尽管波动性相对较高,但仍被纳入投资者投资组合的原因。评估阿根廷的艺术作品可以通过一系列的属性来解释。艺术作为一种投资的好处应该与投资艺术作品时固有的非流动性和高交易成本等因素形成对比。实际意义当其他条件相同时,阿根廷艺术家的作品会有更高的价格;它们在佳士得、苏富比、阿罗约画廊、Roldan & Cia、Meeting Art或Naon & Cia拍卖;它们是油画或丙烯画;它们的尺寸更大——尽管随着画作尺寸的增加,价格涨幅在下降;如果艺术家在作品被拍卖前去世。独创性/价值这是阿根廷艺术家作品中第一个严谨的价格指数。此外,就作者所能观察到的,这篇文章中的时间周期是新兴市场艺术投资研究中使用的最长的。
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引用次数: 8
Naive portfolios, Brazilian stock funds, and individual investors 幼稚的投资组合、巴西股票基金和个人投资者
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-08-10 DOI: 10.1108/ARLA-08-2016-0217
A. Carneiro, R. Leal
Purpose The purpose of this paper is to contrast three investment choices within the reach of individual investors: naive portfolios of Brazilian stocks; actively managed stock funds; and the Ibovespa index, which represents passive management as well as to offer insights on the performance of professional asset managers in this large emerging market. Design/methodology/approach Equally weighted portfolios contained between 5 and 30 stocks to keep transaction costs low. Stock selection used the Ibovespa constituents and considered value (dividend yield (DY) and price-to-book ratio), momentum (past returns), and liquidity, as well as the Sharpe ratio (SR) over the 2003-2012 period, rebalancing three times a year. Findings Cumulative returns of naive portfolios are large. They frequently outperform the index for all values of n. They also outperform stock funds, particularly when the invested amount exceeds US$25,000, due to transaction costs. Yet, expected out-of-sample SRs corrected for errors in estimates are very low, suggesting that one should not count on this historical performance in the future. Naive portfolios may simply be more exposed to additional value, size, and momentum risks. Results are sensitive to time period selection. Practical implications Naive portfolios may be attractive to individual investors in Brazil relative to stock funds, which seem to strive to keep volatility low and may be better when the investment amount is low. There may be merit for value or momentum stock selection strategies when forming small equally weighted portfolios. Originality/value The paper contrasts realistic stock investing alternatives for individuals, it provides a view of stock fund performance in Brazil, and offers practical implications that may be pertinent in other emerging stock markets.
本文的目的是对比个人投资者的三种投资选择:巴西股票的幼稚投资组合;积极管理股票基金;以及Ibovespa指数,该指数代表被动管理,并提供专业资产管理公司在这个庞大的新兴市场上的表现。设计/方法/方法平均加权的投资组合包含5到30只股票,以保持低交易成本。股票选择使用Ibovespa成分,并考虑了2003-2012年期间的价值(股息收益率(DY)和市净率)、动量(过去回报)和流动性以及夏普比率(SR),每年重新平衡三次。发现单纯型投资组合的累积收益较大。对于所有的n值,它们的表现经常超过指数。它们也优于股票基金,特别是当投资金额超过25,000美元时,由于交易成本。然而,经过估计误差校正的预期样本外SRs非常低,这表明人们不应该在未来指望这一历史表现。幼稚的投资组合可能只是更多地暴露于额外的价值、规模和动量风险。结果对时间段选择很敏感。相对于股票基金,朴素的投资组合可能对巴西的个人投资者更有吸引力,股票基金似乎努力保持低波动性,在投资金额较低时可能更好。当形成小的等加权投资组合时,价值或动量股票选择策略可能有优点。原创性/价值本文对比了个人现实的股票投资选择,提供了巴西股票基金表现的观点,并提供了可能与其他新兴股票市场相关的实际含义。
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引用次数: 6
Market power and audit market collusion: the Spanish case 市场势力与审计市场合谋:西班牙案例
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-08-10 DOI: 10.1108/ARLA-11-2015-0307
P. Castro, E. R. Barbadillo, E. B. López
Purpose The purpose of this paper is to analyse whether the major international audit firms reach collusive agreements in Spain, in order to exercise market power and impose higher prices than those of competitors. According to the traditional theory of oligopoly, the ability to achieve these agreements is dependent primarily on the high level of market concentration, so that multiple studies have analysed the relationship between concentration and prices. However, the concentration has serious limitations to infer collusion and therefore the exercise of market power (Dedman and Lennox, 2009). Design/methodology/approach Based on an alternative current of the theory of industrial organisation, the authors use measures of industrial mobility as a measure of collusion or rivalry of firms in oligopolistic markets. Findings The results reveal that international audit firms do not reach collusive agreements to limit competition between them. Social implications According to the empirical evidence obtained, the measures taken by the regulatory bodies to avoid market concentration would not be necessary or efficient and they would have significant costs for the audit market (GAO, 2003, 2008; FRC, 2009; European Commission, 2010; Competition Commission, 2013). Originality/value To the authors’ knowledge, this is the first study to introduce mobility measures to explain market collusion and the exercise of market power in the audit market.
本文的目的是分析主要的国际审计公司是否在西班牙达成串通协议,以行使市场力量和强加比竞争对手更高的价格。根据传统的寡头垄断理论,达成这些协议的能力主要取决于市场集中度的高水平,因此有多项研究分析了集中度与价格之间的关系。然而,集中度严重限制了推断共谋和市场力量的行使(Dedman和Lennox, 2009)。基于产业组织理论的另一种潮流,作者使用产业流动性的衡量标准作为寡头垄断市场中企业勾结或竞争的衡量标准。结果表明,国际审计事务所之间不存在限制竞争的合谋协议。根据所获得的经验证据,监管机构为避免市场集中而采取的措施既没有必要也没有效率,而且会给审计市场带来巨大的成本(GAO, 2003,2008;FRC, 2009;欧盟委员会,2010;竞争委员会,2013)。据作者所知,这是第一个引入流动性措施来解释审计市场中市场合谋和市场权力行使的研究。
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引用次数: 6
Subject or object: a product’s scent congruent perspectives 主体或客体:一个产品的气味一致的观点
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-08-10 DOI: 10.1108/ARLA-01-2016-0026
A. Arboleda, Carlos A. Arce-Lopera, S. González
Purpose The purpose of this paper is evaluate to what extent consumers can recognise a scent within a context that is congruent either with the product or with the user, respectively, objects’ quality or subjects’ involvement. Design/methodology/approach This paper consists of two experimental studies. The first study assesses people’s capacity to recognise three scents: leather, synthetic leather, and fabric. The second study assesses the way in which a frame of reference (quality or involvement) affects people’s capacity for scent recognition (leather and fabric). Findings Results confirm the difficulty of scent recognition revealing, in the first study, a low level of consistency in subjects’ responses. The second study shows an interaction between the type of scent and consumers’ framework: subjects who are primed to think about product quality present more accurate scent recognition when they smell leather, whereas subjects who are primed to think about themselves present more accurate scent recognition when they smell fabric. Practical implications These results can be used in brand communication. A scent, such as that of leather, should highlight quality attributes in its communication. If the product is unscented, communication should highlight the subject who uses the product. Originality/value Previous studies show the importance of the consistency between scent and product marketing strategies. This study complements these findings by differentiating the context where a scent is presented considering either the product (the object’s quality attributes) or the individual who uses that product (subject’s involvement).
本文的目的是评估消费者在多大程度上可以在与产品或用户一致的环境中识别气味,分别是对象的质量或受试者的参与。设计/方法/方法本论文由两个实验研究组成。第一项研究评估了人们识别三种气味的能力:皮革、合成革和织物。第二项研究评估了参考框架(质量或参与)影响人们气味识别能力的方式(皮革和织物)。结果证实了气味识别的难度,在第一项研究中,受试者的反应一致性较低。第二项研究显示了气味类型和消费者框架之间的相互作用:那些被引导思考产品质量的受试者在闻到皮革气味时表现出更准确的气味识别,而那些被引导思考自己的受试者在闻到织物气味时表现出更准确的气味识别。这些结果可用于品牌传播。一种气味,比如皮革的气味,应该在它的交流中突出质量属性。如果产品是无味的,沟通应该突出使用产品的主体。先前的研究表明气味与产品营销策略之间一致性的重要性。本研究通过区分产品(对象的质量属性)或使用该产品的个人(受试者的参与)来区分气味呈现的环境,从而补充了这些发现。
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引用次数: 0
Ecosystem for the emergence of spin-offs from the family business 为家族企业衍生产品的出现提供生态系统
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-08-10 DOI: 10.1108/ARLA-09-2015-0242
M. Lozano
Purpose The purpose of this paper is to identify the minimum conditions for the formation of an ecosystem that favours the emergence of spin-offs whose parent company is a family business. Design/methodology/approach Three family companies that have experienced processes supporting the creation of new companies led by family members were used for this exploration. Findings The findings show that it is possible to form an ecosystem with five basic components from which other factors of a different kind are derived, and that would favour the minimum conditions for new companies to emerge from the family business. Originality/value Spin-off companies have received valuable recognition in recent years. The vast majority of research on spin-offs considers those arising under the protection of a private innovation centre, a corporation, or university. This research gives more breadth to this coverage, by studying the emergence of spin-offs that rely on the family business as the parent company.
本文的目的是确定有利于母公司为家族企业的分拆企业出现的生态系统形成的最低条件。设计/方法/方法三家家族企业经历了支持创建由家族成员领导的新公司的过程,被用于这项探索。研究结果表明,形成一个由五个基本组成部分组成的生态系统是可能的,其他不同类型的因素从中衍生出来,这将有利于新公司从家族企业中脱颖而出的最低条件。近年来,衍生公司获得了宝贵的认可。绝大多数关于衍生产品的研究考虑的是那些在私人创新中心、公司或大学的保护下产生的产品。本研究通过研究依赖家族企业作为母公司的分拆的出现,为这一覆盖范围提供了更大的广度。
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引用次数: 5
Strategic orientation and strategies to manage organisational knowledge and creativity 管理组织知识和创造力的战略导向和策略
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-08-07 DOI: 10.1108/ARLA-05-2016-0131
Catalina Carmona-Osorio, Santiago Ángel-Gallego, José Arias-Pérez
Purpose The purpose of this paper is to analyse the direct effects of strategic orientation in innovation and competition on personalisation and codification type knowledge management (KM) strategies and their organisational creativity. Design/methodology/approach The authors counter-checked the hypothesis model with a sample of 169 companies in emerging markets that adopt technology: a country such as Colombia. To do so, the authors used structural equations with the least squares model. Findings The data indicate that both KM strategies positively influence creativity; however, personalisation has a greater effect. Additionally, SG for innovation has a positive effect on both KM strategies; however, for competition, KM only has an influence on codification. Originality/value The relation between KM strategies and creativity has been approached on a strictly theoretical level; therefore, this paper provides empirical evidence on the subject. It also establishes the direct effect that SG has on KM strategies, which have so far only been tangentially analysed. In so doing, it goes further than the limitations in the literature regarding analysis of the KM-creativity relationship, but it does not consider business strategy implications.
本文的目的是分析创新和竞争中的战略导向对个性化和法典化型知识管理战略及其组织创造力的直接影响。设计/方法/方法两位作者以采用技术的169家新兴市场公司为样本,对这一假设模型进行了反驳。为此,作者使用了具有最小二乘模型的结构方程。发现两种知识管理策略对创造力均有正向影响;然而,个性化的影响更大。此外,创新SG对两种知识管理策略均有正向影响;而对于竞争而言,KM仅对法制化有影响。知识管理策略与创造力之间的关系在严格的理论层面上进行了探讨;因此,本文就这一问题提供了经验证据。它还建立了SG对知识管理战略的直接影响,迄今为止,这只是间接分析。在这样做的过程中,它超越了文献中关于km -创造力关系分析的局限性,但它没有考虑商业战略的含义。
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引用次数: 3
Dynamic capabilities and marketing capabilities in Portugal 在葡萄牙的动态能力和营销能力
IF 1.2 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2017-08-07 DOI: 10.1108/ARLA-10-2016-0268
Á. Dias, P. Renato
The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities and performance in Portugal. The authors examine the direct relationship between dynamic capabilities and marketing capabilities, which is indirectly linked to performance depending on the effectiveness of the resulting new resource configuration.,The authors used four construct dimensions: knowledge creation routines, knowledge transfer processes, marketing capabilities, and firm performance. The study was based on an inter-industry random sample of firms selected from a commercial list. During a nine-month period the authors gathered data from a questionnaire delivered in hand to participating firms and collected through in-depth personal interviews. It was filled out by directors of Portuguese firms who agreed to participate in this study.,Second, the effect of dynamic capabilities on performance can be considered to be substantially indirect. However, the results also show a direct link between knowledge transfer and performance.,Second, the analysis of marketing capabilities from different layers, from strategic to more operational aspects.,Este artigo propoe a operacionalizacao de um construto agregado e oferece um contributo significativo para a definicao de uma teoria de capacidades dinâmicas com implicacoes ao nivel do marketing. Investigou-se a influencia das capacidades dinâmicas, especialmente a criacao de rotinas atraves da implementacao de aprendizagem e de conhecimento, nas capacidades de marketing e no desempenho empresarial, em Portugal. Testou-se a relacao direta entre capacidades dinâmicas e capacidades de marketing, que esta indirectamente ligada ao desempenho empresarial, dependendo da eficacia da configuracao de novos recursos resultante.,Utilizaram-se quatro dimensoes: rotinas de criacao de conhecimento, processos de transferencia de conhecimento, capacidades de marketing, e desempenho empresarial. Este estudo baseou-se numa amostra aleatoria inter-industrial de empresas selecionadas a partir de um cadastro comercial. Durante um periodo de nove meses, recolheram-se dados a partir de um questionario entregue em mao as empresas participantes a partir de um processo de coleta efetuado com base em entrevistas pessoais extensivas a diretores de empresas portuguesas que concordaram em participar neste estudo.,Em segundo lugar, verificou-se que o efeito das capacidades dinâmicas no desempenho empresarial e essencialmente indirecto. Ao mesmo tempo, os resultados demostram tambem uma relacao directa entre a transferencia de conhecimento e o desempenho empresarial.,Segundo, a analise das capacidades de marketing a diferentes niveis, dos mais estrategicos aos mais operacionais.
本文的目的是提供一个整体结构的可操作性,并对建立一个具有营销意义的动态能力理论做出决定性的贡献。作者调查了动态能力,特别是通过嵌入学习和知识的常规创造,对葡萄牙营销能力和绩效的影响。作者研究了动态能力和营销能力之间的直接关系,这与绩效间接相关,取决于所产生的新资源配置的有效性。作者使用了四个构建维度:知识创造流程、知识转移过程、营销能力和企业绩效。该研究基于从商业名单中选择的行业间随机公司样本。在9个月的时间里,作者通过向参与调查的公司发放调查问卷,并通过深入的个人访谈收集数据。它是由同意参与这项研究的葡萄牙公司的董事填写的。第二,动态能力对绩效的影响基本上是间接的。然而,研究结果也显示了知识转移与绩效之间的直接联系。第二,从不同层面分析营销能力,从战略层面到更多的运营层面。,Este artigo提出了一种可操作性的综合建设方案,该方案有助于对云母公司的综合建设方案进行有意义的明确界定,并对市场营销产生影响。调查- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试-测试四次元的效用:循环机制、转移机制、市场能力、经验机制。Este estudo baseou-se numa amostra aleatoria - interindustrial de empresas选择和一部分的cadastro商业。在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家,在发展中国家。,Em segundo lugar,验证- seificificse que o efeito as capacidades dinmicas no desempenho empresarial必不可少的间接。因此,我们的结果是,我们的示范性工作是相对直接的,这是一种将信心转移到我们的示范性工作的过程。Segundo分析了不同大学的营销能力,分析了主要的战略和主要的运营。
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引用次数: 16
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Academia-Revista Latinoamericana De Administracion
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