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THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS 塞尔维亚rakija酒商的营销短视
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303813a
Slobodan Adžić, Milan Bubulj, Aleksandar Jovičić
The aim of this explanatory research is to contribute to the knowledge of the marketing of spirits through research into Serbian rakija producers, with an emphasis on the marketing of their alcoholic beverages. In order to demonstrate that marketing results in higher product prices and revenues, three hypotheses related to the elements of the marketing mix will be investigated. In this quantitative survey, the questionnaire was distributed online to Serbian distillers (N = 104); hence, the sample was intentional and predetermined. The key finding is that only 4% of distillers have fully mastered marketing in the sense that they use all four elements of the marketing mix in their businesses; they also achieved significantly higher prices. It seems that it is not clear to Serbian rakija distillers exactly who they are targeting with their marketing and who will buy their products.
这项解释性研究的目的是通过对塞尔维亚rakija生产商的研究,重点是对其酒精饮料的营销,促进对烈酒营销的了解。为了证明营销导致更高的产品价格和收入,三个假设相关的要素营销组合将进行调查。在这项定量调查中,问卷在线分发给塞尔维亚酿酒商(N = 104);因此,样本是有意的和预先确定的。关键的发现是,只有4%的酿酒师完全掌握了营销,即他们在业务中使用了营销组合的所有四个要素;它们的价格也大幅上涨。塞尔维亚rakija酒厂似乎并不清楚他们的营销目标是谁,谁会购买他们的产品。
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引用次数: 0
ARMED CONFLICT IN UKRAINE: FOOD SECURITY AND ENVIRONMENTAL IMPLICATIONS 乌克兰武装冲突:粮食安全和环境影响
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303773b
Tatjana Brankov, Anton Puškarić
The ongoing conflict has far-reaching consequences, not only for the citizens of Ukraine and Russia but for societies and economies worldwide. This paper examines specific geopolitical, economic, and environmental impacts of the war – both direct and indirect consequences on food security, including rising prices, as well as short-term and long-term implications on the environment, including the impact on agricultural land and loss of biodiversity. It is concluded that the conflict is likely to have a greater impact on the environment than on the economy.
持续的冲突不仅对乌克兰和俄罗斯的公民,而且对全世界的社会和经济都产生了深远的影响。本文研究了战争对地缘政治、经济和环境的具体影响——对粮食安全的直接和间接影响,包括价格上涨,以及对环境的短期和长期影响,包括对农业用地的影响和生物多样性的丧失。结论是,冲突对环境的影响可能大于对经济的影响。
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引用次数: 0
THE PERCEPTIONS OF WINE CONSUMERS REGARDING THE USE OF DIGITAL WINE LISTS IN DIGITALLY ORIENTED RESTAURANTS 葡萄酒消费者对在以数字为导向的餐厅中使用数字酒单的看法
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303841l
Pero Labus, Jelena Lukić Nikolić
The aim of this paper is to examine and analyze the perceptions of wine consumers regarding the use of digital wine lists in restaurants. The empirical research was conducted using a specially designed questionnaire, which was completed by 406 respondents from 2020 to 2021. The data analysis applied descriptive statistics, KolmogorovSmirnov test, Levene’s test, and the Kruskal-Wallis H test. The results showed that restaurants with digital wine lists are preferred by consumers who are at the young age group (between the ages of 18 and 35), have no prior knowledge about wine, and visit restaurants frequently (a few times per month). These respondents are willing to recommend digitally oriented restaurants and their services to others. The results and conclusions presented in this research could serve as a foundation for decision-makers and managers in restaurants to consider the introduction of digital wine lists and to improve their restaurant’s attractiveness.
本文的目的是研究和分析葡萄酒消费者对在餐馆使用数字酒单的看法。实证研究采用专门设计的问卷,在2020年至2021年期间共有406名受访者完成了问卷调查。数据分析采用描述性统计、KolmogorovSmirnov检验、Levene检验和Kruskal-Wallis H检验。结果显示,拥有数字酒单的餐厅受到年轻群体(年龄在18至35岁之间)、对葡萄酒一无所知、经常(每月几次)光顾餐厅的消费者的青睐。这些受访者愿意向他人推荐以数字化为导向的餐厅及其服务。本研究的结果和结论可以作为餐厅决策者和管理者考虑引入数字酒单的基础,以提高餐厅的吸引力。
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引用次数: 0
APPLICATION OF THE PPM MODEL IN ASSESSING THE IMPACT OF ECONOMIC FACTORS ON THE SELECTION OF AN AGRO-TOURISM DESTINATION AFTER COVID-19 应用PPM模型评估新冠肺炎疫情后经济因素对农业旅游目的地选择的影响
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303755g
Tamara Gajić, Dragan Vukolić, Filip Đoković, Marija Jakovljević, Jovan Bugarčić, Ivana Jošanov Vrgović, Slobodan Glišić
The tourism industry is one of the industries most affected by the Covid-19 pandemic. Understanding the motivation for travel is essential for the tourism development of the destination and long-term business. This study used the pushpull-mooring model (PPM model) to explain the factors that influence the decision of tourists to visit agritourism destinations in Serbia after the Covid-19 pandemic, with an emphasis on the economic factors of travel. The results obtained by multiple regression analysis indicate a significant effect of economic, as well as other factors within the model, on the decision of tourists. The significance of the research is reflected in the creation of a realistic picture of the influence of factors on tourists’ decisions, and therefore on the creation of future management steps in the management of an agro-tourism destination.
旅游业是受新冠疫情影响最大的行业之一。了解旅游动机对目的地的旅游发展和长期业务至关重要。本研究使用推拉-系泊模型(PPM模型)来解释Covid-19大流行后影响游客前往塞尔维亚农业旅游目的地决策的因素,重点是旅游的经济因素。多元回归分析的结果表明,经济因素以及模型中的其他因素对游客的决策有显著影响。这项研究的意义体现在创造了对游客决策的因素影响的现实图景,从而在农业旅游目的地的管理中创造了未来的管理步骤。
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引用次数: 0
THE FACTORS OF BUSINESS EFFICACY OF THE FOOD MARKET AND THEIR CORRELATION TO THE MARKETING IN FARMERS 食品市场经营效能的影响因素及其与农户营销行为的关系
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303829i
Miroljub Ivanović, Milivoje Ćosić
The relevant research subjecs of this study are the contemporary models of economic studies, the factors of business efficacy of the food market, and the marketing of farmers. The aim of this transversal study was to define the latent structures of business efficacy and their linear correlation with the marketing of agricultural food farmers. The pertinent sample included (N =156) male farmers from Kolubara district, Serbia. The average age of participants was 44.26 ± =10.35). The questionnaire regarding farmer’s entrepreneurial success in food production was used in this research. The values of the Cronbach’s alpha (α) coefficient of internal consistency were higher than 0.70, which means that the variables used in this research possess satisfactory psychometric criteria. Four components were extracted by analyzing the exploratory factorial analysis, with Kaiser– Guttman criterion, and the oblimin rotation of the variables. The extracted four-factor groups of latent dimensions, on the level of statistical conclusion of 0,01, were interpreted as: quality – FI, economic privilege – FII, social privilege – FIII, and competition – FIV, which together account for 68.26% of the variance. The obtained findings on the coefficient of internal consistency (Cronbach’s) confirmed the reliability and validity of the applied measuring instrument, and thus future longitudinal studies can use it for examining the farmer population in Serbia.
本研究的相关研究课题为当代经济学研究模型、食品市场经营效能的影响因素、农户营销。本研究旨在探讨农户经营效能的潜在结构及其与农户营销的线性关系。相关样本包括(N =156)来自塞尔维亚Kolubara地区的男性农民。参与者的平均年龄为44.26±10.35岁。本研究采用农民在粮食生产中的创业成功问卷。Cronbach 's α (α)内部一致性系数大于0.70,表明本研究使用的变量具有满意的心理测量标准。采用探索性析因分析、Kaiser - Guttman判据和变量的模糊旋转提取了4个成分。在统计结论为0.01的水平上,提取的潜在维度四因子组解释为:质量- FI、经济特权- FII、社会特权- FIII和竞争- FIV,共占方差的68.26%。获得的内部一致性系数(Cronbach’s)的结果证实了所应用测量工具的可靠性和有效性,因此未来的纵向研究可以使用它来检查塞尔维亚的农民人口。
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引用次数: 0
THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY 食品视觉美学对酒店及旅游业消费者健康及美味膳食认知的影响
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303689j
Ljubica Janjić, Sonja Vujović, Ivica Zdravković, Dragana Ilić
The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The survey results indicate the connection between the visual appearance of meals and the consumer’s perception of health and tasty meals. The experimental research compare consumer expectations about the meal taste based on its visual appearance, and actual consumer experience after tasting that meal. The results show that there are differences in consumer expectations, based on visual aesthetics and they should assist the hospitality and tourism business from acknowledging how the visual aesthetics of food can influence consumers’ food choice decisions. This can be an effective technique for hospitality and tourism companies in attracting consumers and increasing their loyalty.
食物的视觉外观是人们选择食物时的一个重要属性。本文旨在研究视觉美学对消费者对健康和美味膳食的感知的影响。本文分为调查研究和实验研究两部分。调查结果表明,食物的视觉外观与消费者对健康和美味食物的看法之间存在联系。实验研究比较了消费者根据食物的视觉外观对食物味道的期望和品尝后的实际体验。结果表明,基于视觉美学的消费者期望存在差异,他们应该帮助酒店和旅游企业认识到食物的视觉美学如何影响消费者的食物选择决策。这是酒店和旅游公司吸引消费者和提高他们忠诚度的有效技术。
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引用次数: 0
SUPPORTING PROGRAMS FOR THE DEVELOPMENT OF COOPERATIVES IN THE REPUBLIC OF SERBIA 支持塞尔维亚共和国合作社发展的项目
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303881j
Marko Jeločnik, Jonel Subić, Zorica Vasiljevic
Serbia is among few countries that have two ministries, the Ministry of Agriculture, Forestry and Water Management and the Ministry of Rural Welfare, active in solving actual problems linked to living and working conditions in rural space. Establishment of cooperatives, or joined action of rural population could enable developmental processes in rural areas. Both ministries offer certain programs of public support focused on cooperatives advancement or establishment, and indirectly securing the competitiveness and sustainability of cooperative members (i.e. mainly family farms). The main research goal is observing the economic impact of the one of program support lines of the Ministry of Rural Welfare directed to development of cooperatives, and further prevention of disappearing of rural communities in Serbia. Analysis shows that mentioned support has turned over the previous trend of shutting down the cooperatives into situation when over 1,100 new agricultural cooperatives have been established in last several years. Additionally, derived results initiate certain recommendations, useful both for policy makers and cooperatives.
塞尔维亚是少数几个设有农业、林业和水管理部和农村福利部两个部门积极解决与农村生活和工作条件有关的实际问题的国家之一。建立合作社或农村人口的联合行动可以促进农村地区的发展进程。这两个部门都提供一些公共支持计划,重点是合作社的发展或建立,并间接确保合作社成员(即主要是家庭农场)的竞争力和可持续性。主要研究目标是观察农村福利部的一个项目支持线对合作社发展的经济影响,并进一步防止塞尔维亚农村社区的消失。分析表明,上述支持扭转了过去几年建立1100多个新的农业合作社的趋势,扭转了过去关闭合作社的趋势。此外,得出的结果提出了对决策者和合作社都有用的某些建议。
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引用次数: 0
FOREIGN TRADE AND COMPETITIVENESS OF RASPBERRY OF THE REPUBLIC OF SERBIA AND SELECTED COUNTRIES 塞尔维亚共和国和部分国家覆盆子的对外贸易和竞争力
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303797n
Marija Nikolić, Ivan Božić, Dragica Božić
The subject of this study is the analysis of foreign trade and competitiveness of raspberries from Serbia and selected major producers and exporters (Poland and Ukraine), as well as from neighboring countries where raspberries play an increasingly important role in production and export (Bosnia and Herzegovina and Bulgaria), in the period 2010- 2021. The aim of the paper is to examine the competitive position of raspberries from Serbia and selected countries on global market and to give insight into changes between countries regarding competitiveness of raspberries. The results show that Serbia and Poland are leaders in the global market of frozen raspberries. Frozen raspberries from Serbia, Ukraine and Bulgaria are quality competitive, while Polish raspberries are competitive in price. The decrease in competitiveness of the leading countries on global market of frozen raspberries is noticeable, while the greatest increase in competitiveness was achieved in Ukraine.
本研究的主题是分析2010年至2021年期间塞尔维亚和选定的主要生产国和出口国(波兰和乌克兰)以及覆盆子在生产和出口中发挥越来越重要作用的邻国(波斯尼亚和黑塞哥维那和保加利亚)的覆盆子的外贸和竞争力。本文的目的是研究从塞尔维亚和选定的国家覆盆子在全球市场上的竞争地位,并深入了解国家之间关于覆盆子竞争力的变化。结果表明,塞尔维亚和波兰是全球冷冻覆盆子市场的领导者。来自塞尔维亚、乌克兰和保加利亚的冷冻覆盆子在质量上具有竞争力,而波兰覆盆子在价格上具有竞争力。主要国家在全球冷冻覆盆子市场上的竞争力下降是显而易见的,而乌克兰的竞争力提高幅度最大。
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引用次数: 0
ANALYSIS OF ATTITUDES TOWARDS SOCIAL-ECONOMIC AND MARKETING FACTORS ON THE GROWTH OF ORGANIC PRODUCTION 对社会经济和市场因素对有机生产增长的态度分析
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303725l
Boris Latinović, Bojana Ostojić, Marina Bugarčić
The aim of this paper was to examine the differences in attitudes towards the influential economic, social and marketing factors on the growth of organic agricultural production. In addition to the above, the scientific goals of the work are to determine the persistence, nature of the connection and predictability of the above strategies for dealing with health problems. The subject of this research is the examination of the attitudes of the population of agricultural producers who own farms and students of the Faculty of Agriculture in Novi Sad according to the representation of influential sociological, economic and marketing factors on the growth of organic agricultural production. The instruments used in this research include a sociodemographic questionnaire constructed for the purposes of this research, methods of analysis, synthesis, induction and comparative methods. The results show that students have a moderately positive attitude towards the use of organic agricultural products, with income, employment and economic growth being significant predictors.
本研究的目的是研究对影响有机农业生产增长的经济、社会和市场因素的态度差异。除上述目标外,这项工作的科学目标是确定上述处理健康问题战略的持久性、相互联系的性质和可预测性。本研究的主题是根据影响有机农业生产增长的社会学、经济和营销因素的代表性,检查拥有农场的农业生产者人口和诺维萨德农学院学生的态度。本研究使用的工具包括为本研究目的而编制的社会人口调查问卷、分析方法、综合方法、归纳方法和比较方法。结果表明,学生对有机农产品的使用持适度积极的态度,收入、就业和经济增长是显著的预测因素。
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引用次数: 0
CHARACTERISTICS OF AGRIPRENEURS IN SOUTHEAST EUROPE: GEM DATA ANALYSIS 东南欧农业企业家的特征:gem数据分析
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-10-02 DOI: 10.59267/ekopolj2303711m
Sunčica Milutinović, Milenko Matić, Željko Vojinović, Bojan Leković, Maja Ivanović-Đukić
This paper focuses on the factors that decisively influence the practice of agro-entrepreneurship in the early stages of the entrepreneur’s development (demographic, motivational and internationalization factors). The results showed that people who have left their studies are more inclined to start entrepreneurial ventures in the agro-sector than those who are employed full-time or part-time and those who are currently unemployed. It has been proven that older people are more likely to start a venture in this sector. The size of the household proved to be a statistically significant determinant, in the sense that a larger number of household members increases the chances that a person will start a venture. Motives of necessity proved to be key motives for agro-entrepreneurs in the early stages of their development. It has been confirmed that entrepreneurs in the agrosector in the early stages of development do their business predominantly within the borders of the national economy.
本文重点研究了在企业家发展初期对农业创业实践产生决定性影响的因素(人口因素、激励因素和国际化因素)。结果表明,与全职或兼职就业以及目前失业的人相比,辍学的人更倾向于在农业部门开办企业。事实证明,年龄较大的人更有可能在这个领域创业。从某种意义上说,家庭规模证明是一个统计上显著的决定因素,因为家庭成员人数越多,一个人创业的机会就越大。在农业企业家发展的早期阶段,必要性动机被证明是其主要动机。已证实,农业部门的企业家在发展的早期阶段主要是在国民经济的边界内开展业务。
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引用次数: 0
期刊
Ekonomika Poljoprivreda-Economics of Agriculture
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