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Journal of Tourism Futures最新文献

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Lessons from COVID-19 for the future: destination crisis management, tourist behaviour and tourism industry trends 2019冠状病毒病对未来的启示:目的地危机管理、游客行为和旅游业趋势
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-08 DOI: 10.1108/jtf-02-2022-0059
C. Aldao, D. Blasco, Manel Poch Espallargas
PurposeThis research aims at arriving at a broad scope of the lessons learnt after two years of the coronavirus disease 2019 (COVID-19) pandemic outbreak by analysing the catalyst and inhibiting factors within three aspects of the tourism sector: destination crisis management, tourist behaviour and tourism industry trends.Design/methodology/approachThe methodology of this paper involves semi-structured interviews with high-ranking European travel agents as the agents represent the intermediates between the tourism offer and demand.FindingsData obtained from travel agents disclosed the factors that catalysed and inhibited the destination, the behaviour of tourists and the tourism industry trends. By contrasting data with previous literature, constructing an overview of the positive and negative outcomes of the pandemic in the tourism sector is possible.Practical implicationsGovernments, destination marketing and management organisations and tourism and hospitality organisations could learn from the lessons of COVID-19 outbreak to cope better with future disruptive events affecting the tourism industry.Originality/valueThe paper is novel as it is the first overview that attempts to synthesise the lessons from the COVID-19 pandemic in the tourism sector by analysing tourism sector's three dimensions: the destination, the tourists and the industry.
目的本研究旨在通过分析旅游业三个方面的催化剂和抑制因素:目的地危机管理、游客行为和旅游业趋势,总结2019冠状病毒病(新冠肺炎)爆发两年后的广泛经验教训。设计/方法论/方法论本文的方法论涉及对欧洲高级旅行社的半结构化采访,因为这些旅行社代表了旅游供需之间的中间人。从旅行社获得的数据揭示了促进和抑制目的地、游客行为和旅游业趋势的因素。通过将数据与以往文献进行对比,可以对旅游业疫情的积极和消极结果进行概述。实际意义政府、目的地营销和管理组织以及旅游和酒店组织可以从新冠肺炎疫情中吸取教训,更好地应对未来影响旅游业的破坏性事件。创意/价值这篇论文很新颖,因为它是第一篇概述,试图通过分析旅游业的三个维度:目的地、游客和行业,综合旅游业新冠肺炎疫情的教训。
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引用次数: 7
Drivers and barriers of travel behaviors during and post COVID-19 pandemic: a systematic literature review and future agenda COVID-19大流行期间和之后旅行行为的驱动因素和障碍:系统文献综述和未来议程
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-07 DOI: 10.1108/jtf-01-2022-0023
Naveed Ahmad, Amran Harun, Hafiz Muhammad Usman Khizar, Junaid Khalid, S. Khan
PurposeThe purpose of this study is to examine the drivers and barriers of travel behavior associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge base as well as an agenda for future research.Design/methodology/approachThe authors utilized the Systematic Literature Review (SLR) technique for searching the articles published in Web of Science (WOS) and Scopus, to identify the main drivers and barriers affecting the tourist behavior during/post-COVID-19 pandemic. Eventually, 47 articles were chosen for the final analysis.FindingsThe findings are reported in three sections, (1) quantitative research profile, (2) qualitative synthesis and (3) future agenda. This study addresses the nuanced questions regarding the significant change in tourist travel behavior, emotional dynamics and a detailed understanding of mechanisms, such as which drivers and barriers affect tourist behavior in a particular destination. Drivers and barriers to tourist travel behavior were characterized in personal-related, destination-related, and health-related factors. Moreover, this study provides thought-provoking ideas in theory, policy and practice in the field of tourism and hospitality.Research limitations/implicationsThis study has three limitations, as follows. First, the authors searched only two databases, Scopus and Web of Science, due to which the authors might be missing some related studies existing on the other databases. Although these databases provide an extensive range of academic literature, further studies could extend the data collection from the other databases (e.g. via Taylor & Francis). However, our systematic literature review (SLR) coverage is quite extensive, since journals are listed on these three main databases. Second, the authors followed a main study search protocol based on the synonyms and related keywords, however, some of the studies that may be related to the tourist behavior towards the destination are missing on account of the lack of our keywords in there, title, author, keyword and abstract. Furthermore, future research could endeavor to add other keywords to expand the results of studies. Third, although the accurate analysis was conducted to reduce subjectivity in identifying themes for drivers and barriers of tourist behavior, future studies on categorization could work to ensure that other sub-themes categorize.Practical implicationsThe recent study has some key practical implications. First, this study is valuable for all the stakeholders in a unique way, including destination managers, academicians and policymakers, because it provides insight into barriers and drivers that influence the development of tourist behavior towards the destination. Second, the current study also offers practical implications for people involved in tourism service industries including governments and private businesses. Policymakers and other leaders are increasingly interested in harnessing the economic potential of tou
本研究的目的是研究covid -19大流行期间/后与游客行为相关的旅游行为驱动因素和障碍,为未来的研究提供知识基础和议程。设计/方法/方法采用系统文献综述(SLR)技术检索Web of Science (WOS)和Scopus上发表的文章,找出影响covid -19大流行期间/后游客行为的主要驱动因素和障碍。最终选出47篇文章进行最终分析。研究结果分为三个部分,(1)定量研究概况,(2)定性综合和(3)未来议程。这项研究解决了一些微妙的问题,包括游客旅行行为的显著变化、情感动态和对机制的详细理解,例如哪些驱动因素和障碍影响了特定目的地的游客行为。游客旅行行为的驱动因素和障碍具有个人相关因素、目的地相关因素和健康相关因素的特征。此外,本研究在理论、政策及实务上,对旅游及酒店服务业的发展具有启发意义。研究局限性/启示本研究有以下三个局限性。首先,作者只检索了Scopus和Web of Science两个数据库,这可能会遗漏其他数据库中存在的一些相关研究。虽然这些数据库提供了广泛的学术文献,但进一步的研究可以扩展从其他数据库(例如通过Taylor & Francis)收集的数据。然而,我们的系统文献综述(SLR)覆盖范围相当广泛,因为期刊被列在这三个主要数据库中。其次,作者遵循了基于同义词和相关关键词的主要研究搜索协议,但由于缺少我们的关键词,标题,作者,关键词和摘要,因此缺少一些可能与目的地游客行为相关的研究。此外,未来的研究可以努力增加其他关键词来扩展研究结果。第三,尽管进行了准确的分析,以减少识别驱动因素和旅游行为障碍主题的主观性,但未来的分类研究可以确保其他子主题的分类。实际意义最近的研究有一些关键的实际意义。首先,这项研究以一种独特的方式对所有利益相关者都有价值,包括目的地管理者、学者和政策制定者,因为它提供了影响游客对目的地行为发展的障碍和驱动因素的见解。其次,本研究也为旅游服务行业的相关人员提供了实践启示,包括政府和私营企业。决策者和其他领导人对利用旅游业的经济潜力越来越感兴趣。因此,识别阻碍游客前往目的地的障碍有助于理解和有效制定策略,以最大限度地减少这些因素的影响。此外,在2019冠状病毒病大流行的情况下,游客对目的地的行为驱动因素和障碍可能有助于根据当前的脆弱情况建立目的地的发展框架。第三,目前的研究结果表明,旅游营销人员了解本研究发现的驱动因素和障碍结构,并调整他们的营销策略,以吸引现有和新的游客。例如,营销人员应该了解游客行为的驱动因素和障碍,以便有效地制定策略,以增加驱动因素的积极影响,减少障碍的消极影响。原创性/价值这是第一次系统的文献综述驱动因素和障碍因素对游客旅游行为的影响。本文分析了前人研究旅游行为驱动因素和障碍的方法和途径。文章最后指出了本研究的研究意义和局限性。
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引用次数: 13
Restoring the balance between humanity and nature through tourism entrepreneurship: a conceptual framework 通过旅游创业恢复人类与自然之间的平衡:一个概念框架
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-05 DOI: 10.1108/jtf-01-2022-0035
Katie Lupton, Christine Samy
PurposeFor years, there has been an appalling crisis developing – that of the state of our planet. Humanity has become disconnected from nature, with devastating consequences. We are in an emergency state: a crisis of perception (HRH et al., 2010, p. 6). This paper puts forward a conceptual model for harmony restoration through tourism entrepreneurship.Design/methodology/approachIn developing the proposed framework, the authors have adopted the seven core principles of Richard Dunne of the Harmony Project, inspired by HRH The Prince of Wales’s vision set out in his book “Harmony: A new way of looking at our world”. The authors propose that developing entrepreneurial tourism in respect of the harmony principles would enhance the industry and act as a platform to educate those that engage with it.FindingsIn this conceptual viewpoint paper, the authors draw upon the harmony principles to provide a cohesive framework for restoring harmony through entrepreneurship in tourism. The premise of our framework is that for the tourism industry to become more regenerative and transformative, it requires the continuing contributions of the entrepreneurs involved (De Lange and Dodds, 2017; Kirby, 2020).Originality/valueThe suggested framework builds on the work of David Kirby (2020) and epitomises a step toward harmony restoration through tourism and entrepreneurship, thus contributing to future research seeking to explore a novel and encircling approach to regeneration and tourism entrepreneurship. The paper provides a foundation for policy making to promote harmonious entrepreneurship practices in the tourism field.
目的多年来,一场令人震惊的危机正在发展——那就是我们星球的现状。人类已经与自然脱节,造成了毁灭性的后果。我们正处于紧急状态:认知危机(HRH等人,2010年,第6页)。本文提出了一个旅游创业和谐修复的概念模型。设计/方法论/方法在制定拟议框架时,作者采用了和谐项目Richard Dunne的七项核心原则,其灵感来自威尔士亲王殿下在其著作《和谐:看待我们世界的新方式》中提出的愿景。作者提出,根据和谐原则发展创业旅游将增强旅游业,并成为教育参与旅游业的人的平台。在这篇概念观点论文中,作者借鉴和谐原则,为通过旅游业创业恢复和谐提供了一个连贯的框架。我们框架的前提是,旅游业要想变得更具再生性和变革性,就需要相关企业家的持续贡献(De Lange和Dods,2017;Kirby,2020)。创意/价值建议的框架建立在David Kirby(2020)的工作基础上,是通过旅游业和创业恢复和谐的一步,从而有助于未来的研究,寻求探索一种新的、环绕式的再生和旅游创业方法。本文为促进旅游领域和谐创业的政策制定提供了依据。
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引用次数: 2
What can we learn from Star Wars about the future of tourism? Absolutely everything! 关于旅游业的未来,我们可以从《星球大战》中学到什么?绝对是一切!
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-23 DOI: 10.1108/jtf-04-2022-0121
Stanislav Ivanov
PurposeThis viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star Wars about the future of tourism.Design/methodology/approachThe paper reviews the live-action movies and series of the Star Wars franchise.FindingsThe paper derives specific conclusions in the following directions: the future technology in travel, tourism and hospitality; the tourists' motivation and behaviour; the management of travel, tourism and hospitality companies; destination management; economy and society and lessons from the franchise.Originality/valueThis is one of the first papers to elaborate on the lessons one can learn about the future of tourism from the Star Wars live-action movies and series.
目的这一观点是对Yeoman(2022)关于桑德兰亚足联和旅游业未来的社论的回应。这一观点旨在概述人们可以从《星球大战》中学到的关于旅游业未来的教训。设计/方法论/方法本文回顾了《星球大战》系列的真人电影和系列。本文从以下几个方面得出了具体的结论:未来旅游、旅游和酒店业的技术;游客的动机和行为;旅游、旅游和酒店公司的管理;目的地管理;经济和社会以及特许经营的经验教训。原创性/价值这是第一篇阐述从《星球大战》真人电影和系列中可以学到的关于旅游业未来的教训的论文之一。
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引用次数: 1
Transformational tourism – a systematic literature review and research agenda 转型旅游——系统的文献综述和研究议程
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-22 DOI: 10.1108/jtf-02-2022-0038
Roshini Nandasena, A. Morrison, J. A. Coca-Stefaniak
PurposeThis paper aims to examine critically the literature on transformational tourism and explore a research agenda for a post-COVID future.Design/methodology/approachA systematic review of the transformational tourism literature is performed over a 42-year period from 1978 to 2020.FindingsFurther research is required in terms of how transformative experiences should be calibrated and measured both in qualitative and quantitative terms, particularly from the perspective of how tourists are transformed by their experiences. Similarly, the nature and depth of these transformative processes remain poorly understood, particularly given the many different types of tourism associated with transformative experiences, which range from religious pilgrimages to backpacking and include several forms of ecotourism.Practical implicationsFuture research directions for transformational tourism are discussed with regard to how COVID-19 will transform the dynamics of tourism and travel, including the role of new smart technologies in the creation of enhanced transformational experiences, and the changing expectations and perceptions of transformative travel in the post-COVID era. In addition, the researchers call for future studies on transformational tourism to explore the role of host communities in the delivery of meaningful visitor experiences.Originality/valueTransformational tourism is an emerging body of research, which has attracted a growing level of interest among tourism scholars in recent years. However, to this date, a systematic review of published literature in this field has not been conducted yet in a holistic sense. This paper offers a framework for future research in this field.
目的本文旨在批判性地审查关于转型旅游的文献,并探索后新冠肺炎时代的研究议程。设计/方法论/方法从1978年到2020年,对转型旅游文献进行了长达42年的系统回顾。发现需要进一步研究如何从定性和定量的角度校准和衡量转型体验,特别是从游客如何因其体验而转变的角度。同样,人们对这些变革过程的性质和深度仍知之甚少,特别是考虑到与变革体验相关的许多不同类型的旅游业,从宗教朝圣到背包旅行,包括几种形式的生态旅游。实践意义讨论了转型旅游的未来研究方向,涉及新冠肺炎将如何改变旅游和旅行的动态,包括新的智能技术在创造增强的转型体验中的作用,以及后新冠肺炎时代对转型旅游不断变化的期望和看法。此外,研究人员呼吁未来对转型旅游进行研究,以探索东道社区在提供有意义的游客体验方面的作用。创意/价值转型旅游是一个新兴的研究领域,近年来吸引了旅游学者越来越多的兴趣。然而,迄今为止,尚未对该领域的已发表文献进行全面的系统综述。本文为该领域的未来研究提供了一个框架。
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引用次数: 4
Green workers of Himalayas: evidence of transformation induced regeneration 喜马拉雅山脉的绿色工人:转化诱导再生的证据
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-21 DOI: 10.1108/jtf-12-2021-0273
Rohan G. Bhalla, N. Chowdhary
PurposeThe investigation of the relationship between the future of humanity and the future of ecology is a pertinent issue. In this context, the study aimed to explore people's travel experience in the Himalayan region of India for transformation and well-being and how transformation induces their involvement in regenerative practices. The authors investigated if transformations contribute to the well-being of all living beings and the environment and induce involvement in regenerative practices?Design/methodology/approachThe authors preferred qualitative research design and selected narrative inquiry as a research approach to bring individuals' life stories to the centre stage for examination. Accordingly, diachronic data was collected, and a paradigmatic type of narrative inquiry was applied that uses paradigmatic analytical procedures to produce thematic categories and taxonomies from the database.FindingsNine themes were identified and discussed in the light of existing literature. Transformational tourism promotes well-being and reduces mental health anomalies. The study participants used words like calm, compose, stress-free, and compassion, indicating enhanced consciousness. They also reported satisfaction and induced environmentally friendly behaviour after serving the community and environment at tourist destinations situated in Himachal Pradesh, Uttarakhand, and the Union territory of Ladakh of the Himalayan region of India.Originality/valueThe paper collates evidence to establish a correlation between transformation and regeneration. There is a suggestion that transformative travel leads to participation in regenerative activities. The paper is based on people's experiences described as green workers of the Indian Himalayas and provides empirical conclusions that support the argument of transformational induced regenerative tourism.
目的研究人类的未来与生态的未来之间的关系是一个中肯的问题。在此背景下,本研究旨在探索人们在印度喜马拉雅地区的转型和福祉的旅行体验,以及转型如何诱导他们参与再生实践。作者调查了转型是否有助于所有生物和环境的福祉,并诱导参与再生实践?设计/方法/方法作者更倾向于定性研究设计,并选择叙事探究作为一种研究方法,将个人的生活故事带到研究的中心舞台。因此,我们收集了历时性数据,并应用了一种范式式的叙事调查,该调查使用范式分析程序从数据库中产生主题类别和分类法。根据现有文献,确定并讨论了九个主题。转型旅游促进福祉,减少心理健康异常现象。研究参与者使用了平静、镇定、无压力和同情等词,表明意识增强。他们还报告说,在喜马偕尔邦、北阿坎德邦和印度喜马拉雅地区拉达克联邦领土的旅游目的地为社区和环境服务后,他们感到满意,并诱导了环保行为。原创性/价值本文整理证据以建立转型与再生之间的相关性。有一种观点认为,变革性的旅行会导致参与再生活动。本文以印度喜马拉雅地区绿色工作者的经验为基础,提供了支持转型诱导再生旅游观点的实证结论。
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引用次数: 4
Analyzing the main determinants of being a cultural traveler: the case of domestic cultural trips in Spain 分析文化旅行者的主要决定因素:以西班牙国内文化旅行为例
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-17 DOI: 10.1108/jtf-10-2021-0237
M. Álvarez‐Díaz, Mónica Villanueva-Villar, Elena Rivo-López
PurposeAnalyzing the main determinants that lead a traveler to make a cultural trip is an important issue to understand where the cultural tourism market is going, and where the decision-makers should intervene. This study helps develop a profile of cultural tourism participants, and underscore the changes in this market niche. This information is crucial for the successful marketing and development of cultural tourism in the future.Design/methodology/approachThe authors estimate a binary probabilistic (logit) model to determine the probability of a tourist to travel for cultural reasons, as a function of the traveler's socio-economic characteristic (e.g. age, gender, income or level of studies), of the trip-related characteristics (e.g. distance traveled to destination or mode of transport) and of the characteristics of the province of destination (e.g. weather conditions or existence of cultural sites at destination).FindingsThis study’s estimates reveal that middle-aged individuals, with a higher level of studies and with a medium level of income show a higher propensity to travel for cultural reasons. The latter finding evidences that cultural tourism has evolved from a niche market reserved for an elite clientele to a much wider range of people. Additionally, cultural travelers tend to travel statistically much longer distances. They are less prone to visit crowded destinations, prefer visiting destinations with important cultural sites, and are less sensitive to weather conditions. Finally, the authors discover a complementary effect of culture tourism and other activities carried out during the trip such as visiting cities or theme parks; and a substitution effect with “beach-and-sun” tourism.Practical implicationsThe information given in this study can be crucial for the successful marketing and development of cultural tourism in the future. A better understanding of the main determinants of being a cultural traveler implies a better and a more efficient implementation of managerial and political measures to attract a kind of tourism characterized by a high spending capacity.Originality/valueDiscovering the main determinants of being a cultural traveler is a topic scarcely treated in the literature. This study has the main originality to include characteristics of the destination (pull factors) to explain the individual's decision to take a cultural trip. Moreover, the authors work at a provincial (NUTS-3) level of analysis, which makes this study original in the field of cultural tourism.
目的分析导致旅行者进行文化旅行的主要决定因素是了解文化旅游市场走向以及决策者应该干预的重要问题。这项研究有助于建立文化旅游参与者的档案,并强调这一市场利基的变化。这些信息对于未来文化旅游的成功营销和发展至关重要。设计/方法/方法作者估计了一个二元概率(logit)模型,以确定游客因文化原因旅行的概率,作为旅行者的社会经济特征(如年龄、性别、收入或研究水平)的函数,与旅行相关的特征(如前往目的地的距离或交通方式)和目的地省份的特征(例如天气条件或目的地文化遗址的存在),学习水平较高、收入水平中等的人出于文化原因表现出更高的旅行倾向。后一项发现证明,文化旅游已经从一个为精英客户保留的利基市场发展到更广泛的人群。此外,从统计数据来看,文化旅行者的旅行距离往往要远得多。他们不太倾向于去拥挤的目的地,更喜欢去有重要文化遗址的目的地旅游,对天气条件也不太敏感。最后,作者发现了文化旅游与旅行中进行的其他活动(如参观城市或主题公园)的互补效应;以及与“海滩与阳光”旅游的替代效应。实际意义本研究提供的信息对未来文化旅游的成功营销和发展至关重要。更好地理解文化旅行者的主要决定因素意味着更好、更有效地实施管理和政治措施,以吸引一种以高消费能力为特征的旅游业。原创性/价值发现作为一名文化旅行者的主要决定因素是文献中很少涉及的话题。这项研究的主要独创性在于包括目的地的特征(拉动因素)来解释个人进行文化旅行的决定。此外,作者在省级(NUTS-3)层面进行了分析,这使得本研究在文化旅游领域具有独创性。
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引用次数: 0
The reciprocity of soil, soul and society: the heart of developing regenerative tourism activities 土壤、灵魂和社会的相互作用:发展再生旅游活动的核心
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-15 DOI: 10.1108/jtf-11-2021-0249
L. Mathisen, S. U. Søreng, Trine Lyrek
PurposeThe study aims to investigate how tourism actors' methodologies fuel the development of regenerative activities anchored in the reciprocity of nature and humans directed at bringing well-being for all living beings.Design/methodology/approachTo shed light on micro-scale regenerative creation processes in tourism, the authors engage in co-creative case study research with the owners of a small value-driven tourism firm in Arctic Norway in their creation of activities that strengthen the human–nature relation.FindingsThe authors found that the values of the tourism firm's owners constitute the soul creating regenerative activities based on the reciprocity of soil and society. Thus, the authors posit that soil, soul and society are at the core of developing regenerative tourism activities. A key finding identified is that it is challenging for small eco-centric driven firms to co-create regenerative tourism activities within a capitalocentric system. For regenerative activities to become regenerative tourism practices, multiple actors across levels of operations must act as responsible gardeners.Originality/valueThe study extends current literature on regenerative tourism by providing in-depth insights into the methodology, illustrated through soil, soul and society, guiding one small tourism firm's development of regenerative tourism activities and what drives these processes. The study also contributes knowledge that broadens the use of well-being in tourism to better address current capitalocentric challenges limiting the development of regenerative practices.
目的本研究旨在调查旅游参与者的方法论如何推动以自然和人类互惠为基础的再生活动的发展,以造福所有人。设计/方法论/方法为了阐明旅游业中微观规模的再生创造过程,作者与挪威北极地区一家小型价值驱动旅游公司的所有者共同进行了创造性案例研究,以创造加强人与自然关系的活动。研究发现,旅游企业所有者的价值观构成了基于土壤和社会互惠的创造灵魂的再生活动。因此,作者认为土壤、灵魂和社会是发展再生旅游活动的核心。一个关键发现是,以生态为中心的小型企业在以资本为中心的系统内共同创造再生旅游活动具有挑战性。为了使再生活动成为再生旅游实践,不同运营级别的多个参与者必须充当负责任的园丁。独创性/价值该研究通过深入了解方法论,扩展了当前关于再生旅游的文献,通过土壤、灵魂和社会来说明,指导一家小型旅游公司开发再生旅游活动以及驱动这些过程的因素。这项研究还提供了知识,拓宽了福祉在旅游业中的应用,以更好地应对当前限制再生实践发展的以资本为中心的挑战。
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引用次数: 5
Transformational marketing and transformational travel 转型营销和转型旅游
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-14 DOI: 10.1108/jtf-01-2022-0025
M. Martins, L. Santos
PurposeThis research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group tailored to result in an enjoyable way to gain self-awareness, spiritual experience and an expansion of consciousness.Design/methodology/approachThis article is exploratory and with it, one intended to raise questions and hypotheses aiming to broaden the discussion scope on transformational marketing as a tool to create products that can not only conquer transformational travelers, but that also helps creating the conditions to expand this niche.FindingsOne suggests that destinations' that adopt transformational marketing as a tool will gain not only an advantage over their competitors, but will also, create the conditions for a more sustainable and responsible tourism development. Therefore, destinations that implement transformational marketing-based strategies will see tourism become a catalyst for environmental, social, cultural and economic regeneration.Originality/valueThis paper contributes to research on transformational tourism and transformational marketing pointing out some possible paths to be explored. More broadly, this research provides some valuable insights into the future of tourism destinations' marketing and development dimensions.
本研究旨在了解转型营销是否可以作为一种工具,帮助目的地创造可以单独或团体定制的产品,从而以一种愉快的方式获得自我意识,精神体验和意识的扩展。设计/方法/方法本文是探索性的,意在提出问题和假设,旨在扩大转型营销的讨论范围,将其作为一种工具,创造不仅可以征服转型旅行者的产品,而且还有助于创造扩大这一利基市场的条件。第一项发现表明,采用转型营销作为工具的旅游目的地不仅会获得相对于竞争对手的优势,而且还会为更可持续、更负责任的旅游发展创造条件。因此,实施转型营销战略的目的地将看到旅游业成为环境、社会、文化和经济复兴的催化剂。本文对转型旅游和转型营销的研究做出了贡献,指出了一些可能的探索路径。更广泛地说,这项研究为未来旅游目的地的营销和发展维度提供了一些有价值的见解。
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引用次数: 1
Recognising the regenerative impacts of Canadian women tourism social entrepreneurs through a feminist ethic of care lens 从女性主义关怀伦理的角度认识加拿大女性旅游社会企业家的再生影响
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-10 DOI: 10.1108/jtf-11-2021-0253
K. Boluk, G. Panse
PurposeThe overarching aim of this project is to understand the role women tourism social entrepreneurs (TSEs) play in contributing to regenerative practices in Canada.Design/methodology/approach Semi-structured interviews were carried out with women food TSEs with snowball sampling. This paper challenges the assumption that the masculine experience is the human experience. Accordingly, this research is informed by a feminist ethic of care lens to recognise the important role of Canadian women TSEs. Methodologically, the authors employed the strategies of a constructivist grounded theory to guide the analysis (Charmaz, 2011). This process involved carefully engaging in a close line by line reading of the transcripts, developing codes based on the authors’ dealings with the data including summarising, synthesising and sorting the data (Charmaz, 2011).FindingsThe analysis revealed three categories: (1) Adopting a regenerative mindset and enhancing well-being, (2) Supporting the consumption of real food and (3) Educating communities for regenerative and just futures. The analysis revealed the importance of women TSEs in adopting a regenerative and caring mindset to enhance the well-being of their communities and beyond.Research limitations/implicationsThe study focusses on the learnings from 11 entrepreneurs from Canada. There is a scope to expand the discussion with more interviews. The impact of this pandemic on the small businesses resulted in affecting the researchers’ participation by presenting some unique challenges in participant recruitment. Maybe the studies in the near future will focus on grounding the research papers based on other sexual orientations and indigenous social entrepreneurs.Practical implicationsThe authors hope future studies centre diversity and attend to the role of women in their communities to better under the diverse contributions. The work presented here is part of a broader study on the role and impact of women TSEs and so only reveals the tip of the Canadian iceberg. Forthcoming studies will attend to some of the gender-specific barriers faced by women TSEs and the supports required particularly in the wake of COVID-19. The authors hope other scholars continue to build on this work, adopting feminist approaches to enhance our understanding of the role women play in contributing to just, caring and regenerative futures.Social implicationsContributing to Higgins-Desbiolles and Monga's (2021) in-depth case study using an ethic of care to examine an Australian events business supporting homeless individuals, the analysis of the 11 in-depth interviews with Canadian TSE provides evidence of alternative ways women are delivering social value. Using an ethic of care lens has elicited the impacts created by the informants and the ripple effects particularly in light of regenerative practices which are crucial in the tourism sector as borders and destinations reopen to tourism as noted by Ateljevic (2020).Originality/valueTh
目的本项目的总体目标是了解女性旅游业社会企业家(tse)在促进加拿大再生实践方面发挥的作用。设计/方法/方法采用滚雪球抽样法对女性食品tse进行半结构化访谈。本文对男性经验就是人类经验的假设提出了挑战。因此,这项研究是由一个女权主义伦理的护理镜头认识到加拿大妇女tse的重要作用。在方法上,作者采用了建构主义扎根理论的策略来指导分析(Charmaz, 2011)。这个过程包括仔细地一行一行地阅读成绩单,根据作者对数据的处理,包括总结、综合和整理数据,开发代码(Charmaz, 2011)。分析结果显示了三个类别:(1)采用可再生思维并提高幸福感;(2)支持真正的食物消费;(3)教育社区实现可再生和公正的未来。分析揭示了妇女tse在采用再生和关怀的心态以提高其社区和其他方面的福祉方面的重要性。研究局限/启示本研究集中于11位加拿大企业家的经验教训。通过更多的采访可以扩大讨论的范围。这次大流行对小企业的影响影响了研究人员的参与,在参与者招募方面提出了一些独特的挑战。也许在不久的将来,研究的重点将放在基于其他性取向和本土社会企业家的研究论文的基础上。实际意义:作者希望未来的研究能以多样性为中心,关注女性在社区中的作用,更好地在不同的贡献下发挥作用。这里介绍的工作是关于女性tse的作用和影响的更广泛研究的一部分,因此只揭示了加拿大的冰山一角。即将开展的研究将关注女性tse面临的一些性别障碍以及特别是在COVID-19之后所需的支持。作者希望其他学者继续在这项工作的基础上,采用女权主义的方法,加强我们对女性在促进公正、关怀和再生未来方面所起作用的理解。社会影响Higgins-Desbiolles和Monga(2021)的深入案例研究使用关怀伦理来研究澳大利亚支持无家可归者的活动业务,对加拿大TSE的11次深度访谈的分析提供了女性传递社会价值的其他方式的证据。正如Ateljevic(2020)所指出的那样,使用关怀伦理的视角引发了举报人所产生的影响和连锁反应,特别是考虑到再生实践,这在旅游业中至关重要,因为边界和目的地重新向旅游业开放。原创性/价值在旅游业社会创业文献中,很少有研究承认女性的代理和中心声音。Kimbu和Ngoasong(2016)呼吁进行更多研究,以了解女性如何参与社会创业活动并使当地社区受益。学术文献对再生旅游的实践分析有限。为了回应这一差距,作者研究了加拿大妇女tse的再生实践。
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引用次数: 3
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Journal of Tourism Futures
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