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Strategic thinking: theoretical development and assessment 战略思维:理论发展与评价
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-07-26 DOI: 10.1108/jsma-10-2021-0212
Michael T. Geier
PurposeThe purpose of the article was to identify the core dimensions of strategic thinking and create a measure that provides a comprehensive operationalization of the construct.Design/methodology/approachThe construct validity of the measure was assessed in two studies using four samples with a total of 985 participants. The measure was created using a multi-step process that included item development and content validation, exploratory and confirmatory factor analysis, convergent and discriminant validity, criterion validity and test-retest validity.FindingsThe exploratory factor analysis (EFA) supported the existence of the three dimensions of strategic thinking (visionary, synthetic and creative thinking) as conceptually proposed. The measure was reduced to nine items. The confirmatory factor analysis (CFA) confirmed the three dimensions and revealed acceptable factor loadings and model fit. Convergent, discriminant and criterion validity were established, and the measure demonstrated acceptable test-retest reliability.Originality/valueAn individual's ability to think strategically is vital for making strategic decisions and relevant to upper echelon theory and strategic management. The definition and core dimensions of strategic thinking are unclear in the literature, creating confusion. This study added to the literature by defining the core dimensions of strategic thinking and developing the strategic thinking assessment (STA) to measure the construct.
本文的目的是确定战略思维的核心维度,并创建一个措施,提供了一个全面的操作结构。设计/方法/方法在两项研究中评估了该测量的结构效度,使用了四个样本,共有985名参与者。该量表采用多步骤流程创建,包括项目开发和内容验证、探索性和验证性因素分析、收敛效度和区别效度、标准效度和重测效度。探索性因素分析(EFA)支持战略思维的三个维度(远见、综合和创造性思维)的存在。该措施被缩减为9个项目。验证性因子分析(CFA)确认了三个维度,并揭示了可接受的因子负荷和模型拟合。建立了收敛效度、判别效度和标准效度,测试结果表明该测量具有可接受的重测信度。创意/价值一个人的战略思考能力对于制定战略决策至关重要,并且与上层理论和战略管理相关。在文献中,战略思维的定义和核心维度不明确,造成混乱。本研究通过界定战略思维的核心维度,并开发战略思维评估(STA)来测量战略思维的结构,从而对文献进行补充。
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引用次数: 1
The effect of social media exposure, environmental concern and consumer habits in green consumption intention 社交媒体曝光、环境关注和消费者习惯对绿色消费意愿的影响
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-07-24 DOI: 10.1108/jsma-01-2023-0006
Yanyan Zhang, C. Pek, T. Cham
PurposeThis study aims to look into consumers' green consumption intention by incorporating social media exposure, environmental concern and habit into theory of planned behavior (TPB) in the context of China advocating green consumption.Design/methodology/approachBased on the data collected from online survey, this study use partial least squares structural equation modeling (PLS-SEM) to analysis the measurement model and structure model.FindingsThe results show attitude, social media exposure, environmental concern and subjective norms are important determinants of consumers' intention to purchase green products.Originality/valueThis study explores the new associations between the major constructs of the TPB model in green consumption. This study also expanded the TPB model by adding three extra factors, namely social media exposure, habit and environmental concern. In addition, this study attempts to bridge the gap between attitude and intention from a new perspective by using social media exposure as a moderating variable.
目的在中国倡导绿色消费的背景下,通过将社交媒体曝光、环境关注和习惯纳入计划行为理论,探讨消费者的绿色消费意愿。设计/方法/方法基于在线调查数据,采用偏最小二乘结构方程模型(PLS-SEM)对测量模型和结构模型进行分析。结果表明,态度、社交媒体曝光、环境关注和主观规范是消费者购买绿色产品意愿的重要决定因素。原创性/价值本研究探讨绿色消费中TPB模型主要构式之间的新关联。本研究还扩大了TPB模型,增加了三个额外的因素,即社交媒体曝光、习惯和环境关注。此外,本研究试图通过使用社交媒体曝光作为调节变量,从一个新的角度来弥合态度和意向之间的差距。
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引用次数: 0
Mingling business and politics in China – Does it build value? The relationship between political connection and firm performance 中国政商融合——能创造价值吗?政治关系与企业绩效的关系
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-07-24 DOI: 10.1108/jsma-03-2023-0041
Xiaoyu Yang, Longzhu Dong, A. Nahm
PurposeThis study aims to examine how business executives' political connections are associated with government subsidies and strategic change, and how they, in turn, influence firm performance, measured by return on assets (ROA) and market share.Design/methodology/approachHypotheses were tested using the large firm-level dataset provided by the National Bureau of Statistics (NBS) of China for the period 2003–2013. This is one of the most comprehensive datasets of Chinese manufacturing companies and includes 321,722 firms on average per year, which spans over 37 industries.FindingsThe authors found that political connections, measured by senior executives' membership in the National People's Congress of China (NPC), were positively associated with government subsidies but were not associated with strategic change. Also, government subsidies, as the underlying mechanism, mediated the relationships between NPC membership and firm performance but strategic change did not.Research limitations/implicationsBy examining the possible mediators between corporate political strategies and firm performance, the authors confirmed the thought that the impact of political connections on firm performance is a complex phenomenon and goes beyond a simple direct effect. However, future research could explore other mediators in this relationship.Originality/valueWhile the direct relationship between political connections and firm performance has been examined in management literature, the results are mixed. For the first time, the authors addressed the gap and opened the “black box” – the underlying mechanisms of this relationship. This study's findings contribute to the literature on corporate political activity, strategic change, and their influences on firm performance.
本研究旨在探讨企业高管的政治关系如何与政府补贴和战略变革相关联,以及它们如何反过来影响企业绩效(以资产回报率(ROA)和市场份额衡量)。设计/方法/方法使用中国国家统计局(NBS)提供的2003-2013年间大型企业数据集对假设进行了检验。这是中国制造业企业最全面的数据集之一,平均每年包括321,722家企业,涵盖37个行业。研究结果作者发现,以高管在中国全国人民代表大会(NPC)中的席位来衡量的政治关系与政府补贴呈正相关,但与战略变革无关。此外,政府补贴作为潜在机制,在人大成员资格与企业绩效之间起到中介作用,而战略变革没有起到中介作用。通过考察企业政治战略与企业绩效之间可能的中介关系,作者证实了政治关系对企业绩效的影响是一个复杂的现象,超越了简单的直接影响。然而,未来的研究可以探索这种关系中的其他中介。原创性/价值虽然在管理学文献中研究了政治关系和公司绩效之间的直接关系,但结果好坏参半。作者第一次解决了这一差距,并打开了“黑盒子”——这种关系的潜在机制。本研究的发现有助于研究公司政治活动、战略变革及其对公司绩效的影响。
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引用次数: 0
Obstacles and strategies in ecosystem governance: a view from the orchestrator side 生态系统治理中的障碍和策略:从协调者的角度来看
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-07-18 DOI: 10.1108/jsma-02-2023-0038
Christoph Lechner, M. Dexheimer, Nikolaus S. Lang, Charline Wurzer
PurposePlatform ecosystem governance is a decisive issue for orchestrators, as the motivation and behaviors of the complementors in an ecosystem can be distinctly different, shaped by the specific arrangements they have within the ecosystem. However, knowledge about adaptation in the governance of platform ecosystems is quite limited. First, the authors hardly know which obstacles are arising for orchestrators due to typical governance settings and their consequences. Second, the authors know less about governance strategies by orchestrators that help deal with these obstacles.Design/methodology/approachThe authors follow an inductive, multistep case-study-based approach with multiple cases using guidelines proposed by Yin (2018). Based on predefined criteria, the authors selected 41 platform ecosystems with a “hub and spoke” system within and across several industries and collected a wide range of data. The authors conducted 14 interviews with executives of these platform ecosystems to gain further insights, transcribed and/or summarized all interviews, and analyzed the data.FindingsBased on the dataset, the authors identify four significant obstacles and ten strategies of orchestrators in platform ecosystems. This approach allows us to gain insight into innovative approaches orchestrators conduct to cope with these challenges.Originality/valueThe authors already have a broad range of studies on ecosystem governance in the literature. However, research dealing with the dynamics of governance regimes is quite rare. The study examines how orchestrators of platform ecosystems react to emerging obstacles they are confronted with during the evolution of their platform ecosystems. Partly, these strategies might be expected, but mostly they show innovative approaches for handling these obstacles that have not been reported in research so far.
平台生态系统治理对于协调者来说是一个决定性的问题,因为生态系统中互补者的动机和行为可能截然不同,这取决于他们在生态系统中的具体安排。然而,关于平台生态系统治理中的适应性的知识相当有限。首先,由于典型的治理设置及其后果,作者几乎不知道编排者会遇到哪些障碍。其次,作者对协调者帮助处理这些障碍的治理策略了解较少。设计/方法/方法作者采用了一种归纳的、多步骤的基于案例研究的方法,使用了Yin(2018)提出的指导方针。根据预先定义的标准,作者选择了41个具有“轮辐式”系统的平台生态系统,并收集了广泛的数据。作者对这些平台生态系统的高管进行了14次访谈,以获得进一步的见解,并对所有访谈进行了转录和/或总结,并分析了数据。基于数据集,作者确定了平台生态系统中协调者的四个主要障碍和十个策略。这种方法使我们能够深入了解编曲者应对这些挑战的创新方法。作者已经在文献中对生态系统治理进行了广泛的研究。然而,研究治理机制的动态是相当罕见的。该研究考察了平台生态系统的协调者如何应对他们在平台生态系统发展过程中遇到的新障碍。在某种程度上,这些策略可能是预期的,但大多数情况下,它们展示了处理这些迄今为止尚未在研究中报道的障碍的创新方法。
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引用次数: 0
The moderation effect of country culture in the reciprocal relationship between strategic orientations and export performance: a country-level study 国家文化在战略导向与出口绩效互惠关系中的调节作用:一个国家层面的研究
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-07-12 DOI: 10.1108/jsma-05-2022-0089
Diana Escandon, Jairo Salas, Mauricio Losada-Otálora
PurposeThis paper analyses the moderation effect of country culture in the reciprocal relationship between the strategic orientations (Organizational entrepreneurship, organizational innovation and Organizational learning) and the export performance of the firms in two countries with different cultural characteristics (Sociability and Performance). In the same way, it is intended to evaluate if there is a reciprocal relationship between strategic orientations and export performance.Design/methodology/approachIn order to achieve the objectives of the research, a structural equations model is made. One of the benefits of this model is that it allows not only to analyze of the causal relationships of the study variables but also to identify of the behavior presented by the firms in their export performance activities. The database contains 400 SMEs from Colombia and Vietnam, with an export performance developed during 2022.FindingsIt was possible to verify a reciprocal relationship between the strategic orientations of organizational entrepreneurship and organizational innovation. However, the relationship between organizational learning and export performance must be validated. Similarly, it was found that countries with a cultural focus on performance will have better export performance than those with a focus on sociability.Research limitations/implicationsThe main limitation of this study is the focus on only two countries with diverse cultural characteristics. Future research will aim to verify these relationships with a more significant number of countries and over a more extended time range.Practical implicationsAccording to the results, assessing the firms' strategies to prioritize product innovation is necessary. This axis is fundamental because it is the means to create value for products and develop the capacities and resources necessary to compete in the international arena.Social implicationsAmong the most critical implications of a country are the social ones. Thus, to the extent that the results in innovation are more evident in the management area, this will help improve the production platform and general conditions at the country level.Originality/valueThe most significant value of this research is in studying the moderation effects of cultural approaches at the country level in the bidirectional relationships studied in this work.
目的分析两国不同文化特征(社交性和绩效)企业的战略取向(组织创业、组织创新和组织学习)与出口绩效的互惠关系中,国家文化的调节作用。同样,它的目的是评估战略取向和出口绩效之间是否存在互惠关系。为了达到研究的目的,我们建立了一个结构方程模型。该模型的好处之一是,它不仅可以分析研究变量之间的因果关系,还可以识别企业在其出口绩效活动中所表现出的行为。该数据库包含来自哥伦比亚和越南的400家中小企业,这些企业在2022年期间发展了出口业绩。发现可以验证组织企业家精神的战略导向与组织创新之间的互惠关系。然而,组织学习与出口绩效之间的关系必须得到验证。同样,研究发现,文化上注重绩效的国家比注重社交的国家有更好的出口业绩。研究的局限性/启示本研究的主要局限性是只关注两个具有不同文化特征的国家。未来的研究将旨在与更多的国家和更长的时间范围核实这些关系。根据研究结果,评估企业产品创新优先级的战略是必要的。这个轴心是根本的,因为它是为产品创造价值和发展在国际舞台上竞争所必需的能力和资源的手段。社会影响一个国家最重要的影响是社会影响。因此,在某种程度上,创新的成果在管理领域更为明显,这将有助于改善国家一级的生产平台和总体条件。本研究最重要的价值在于研究了文化方法在国家层面对双向关系的调节作用。
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引用次数: 0
Can top managers' impostor feelings affect performance? 高层管理者的冒牌货情绪会影响业绩吗?
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-06-02 DOI: 10.1108/jsma-01-2023-0008
M. J. Guedes
PurposeBuilding on the premise that top managers' characteristics affect firm outcomes, the study aims to examine whether the impostor feelings of top managers are associated with firm performance.Design/methodology/approachThis study uses survey and regression estimation.FindingsThe results show that there is no strong association between the impostor phenomenon and firm performance, when considering the overall sample. However, in the case of women who experience strong impostor feelings, performance is negatively affected. There is no evidence that being a CEO or workload are mechanisms that explain this result.Practical implicationsImproving the understanding of whether top manager impostor feelings sabotage or improve firm performance can encourage managers to engage in preventive actions to overcome or explore its effects adequately so that positive firm outcomes are fostered.Originality/valueDespite the economic importance of how top managers' judgment affects their decisions, little is known about how the cognitive frames of their top managers affect firm outcomes. In particular, there is no clear understanding of how top managers' feelings of inadequacy, intellectual phoniness and deceitfulness (the impostor phenomenon) affect firm profitability.
在高层管理者的特征影响企业绩效的前提下,本研究旨在检验高层管理者的冒名顶替情绪是否与企业绩效相关。设计/方法/方法本研究采用调查和回归估计。研究结果表明,当考虑到整个样本时,冒名顶替现象和公司绩效之间没有很强的联系。然而,如果女性有强烈的冒名顶替感,她们的表现就会受到负面影响。没有证据表明担任首席执行官或工作量是解释这一结果的机制。实践启示:提高对高层管理者冒名顶替情绪是否会破坏或改善公司绩效的理解,可以鼓励管理者采取预防措施,充分克服或探索其影响,从而促进积极的公司成果。独创性/价值尽管高层管理者的判断如何影响他们的决策具有重要的经济意义,但人们对高层管理者的认知框架如何影响公司成果却知之甚少。特别是,对于高层管理者的不足感、智力上的虚假性和欺骗性(冒名顶替现象)如何影响公司盈利能力,人们还没有明确的认识。
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引用次数: 1
The evolution of B2B strategies in the rise of value co-creation and service management 在价值共同创造和服务管理的兴起中B2B战略的演变
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-05-29 DOI: 10.1108/jsma-03-2023-0064
Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu
PurposeOver the last five decades, business to business (B2B) marketing has evolved from a transactional model to a behavioral model. This evolution is a consequence of the rise in thoughts of managing customer journeys, services marketing and acknowledging value co-creation amongst stakeholders. The contemporary B2B marketing strategies of relationship, innovation, sustainability and digital marketing that emerge through the literature review are discussed to demonstrate how they add value to the competitive advantage of firms and facilitate co-creation between business partners to help design the customer journey. The purpose of the paper is to discuss how the apparel industry could implement the B2B marketing strategies highlighted and further suggests a framework of value co-creation. The framework shows the journey between business partners followed by the value propositions as service exchange through resource integration within the service ecosystem.Design/methodology/approachThrough a review of the literature, the evolution of B2B marketing unveils the importance of services marketing and how the marketing strategies discussed add value to the services marketing, this is further explored with propositions of value co-creation between business partners. The propositions are based on the theory of service dominant logic, whereby, the partners in the service ecosystem co-create value from value propositions offered by the business partners in collaboration with supply chain innovation.FindingsA framework is suggested in the context of the apparel industry that demonstrates the value propositions as a part of the B2B marketing strategy. Through resource integration and collaboration between the business partners, the value propositions in the form of services, are exchanged resulting in value co-creation that leads to the ultimate offering to the end customer.Research limitations/implicationsThe service dominant logic theory and the supply chain innovation model are the basis of the framework, showing the value propositions made, are in collaboration between the firm and the supply chain partners. The value propositions in the form of services are exchanged as an outcome of resource integration amongst the business partners resulting in value co-creation which will aid apparel manufacturers differentiate their services and manage customer journeys better. The framework will be further researched through primary research to determine its rationality in the real-world context. The nature of the industry being fast paced, the literature will be outdated in a short span of time and with the vast growth, new strategies will need to be executed eventually.Practical implicationsThe paper discusses how the apparel industry can move forward with the B2B marketing strategies highlighted through the literature review and further suggests a framework of value co-creation. This will aid apparel manufacturers to focus their marketing efforts in an era of s
在过去的五十年里,企业对企业(B2B)营销已经从交易模式演变为行为模式。这种演变是管理客户旅程、服务营销和承认利益相关者之间共同创造价值的思想兴起的结果。本文讨论了通过文献综述出现的当代B2B营销策略,包括关系、创新、可持续性和数字营销,以展示它们如何为公司的竞争优势增加价值,并促进商业伙伴之间的共同创造,以帮助设计客户旅程。本文的目的是讨论服装行业如何实施所强调的B2B营销策略,并进一步提出价值共同创造的框架。该框架显示了业务合作伙伴之间的旅程,随后通过服务生态系统内的资源集成作为服务交换的价值主张。设计/方法/途径通过对文献的回顾,B2B营销的演变揭示了服务营销的重要性,以及所讨论的营销策略如何为服务营销增加价值,并通过业务伙伴之间的价值共同创造的主张进一步探讨了这一点。这些主张基于服务主导逻辑理论,服务生态系统中的合作伙伴通过业务合作伙伴提供的价值主张协同供应链创新,共同创造价值。在服装行业的背景下提出了一个框架,该框架展示了作为B2B营销策略一部分的价值主张。通过业务伙伴之间的资源整合和协作,以服务的形式交换价值主张,从而产生价值共同创造,从而为最终客户提供最终产品。研究局限/启示服务主导逻辑理论和供应链创新模型是该框架的基础,表明企业与供应链合作伙伴之间的价值主张是相互协作的。服务形式的价值主张作为业务合作伙伴之间资源整合的结果进行交换,从而产生价值共同创造,这将有助于服装制造商区分其服务并更好地管理客户旅程。通过初步研究,进一步研究该框架,以确定其在现实环境中的合理性。行业的本质是快节奏的,文献将在短时间内过时,随着巨大的增长,最终需要执行新的策略。本文通过文献综述讨论了服装行业如何推进B2B营销策略,并进一步提出了价值共同创造的框架。这将有助于服装制造商在服务营销时代集中营销努力,并与服务产品在全球范围内更好地竞争。社会影响竞争优势战略和其他关键的新兴主题,共同创造,价值共同创造和客户旅程被强调,并显示出越来越重要的企业在服务导向和关系营销时代的生存。原创性/价值通过对B2B营销策略的批判性文献回顾,并使用服务主导逻辑和供应链创新的理论模型,本文提出了一个框架,允许未来的研究分析服装行业B2B营销策略中的价值共同创造。
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引用次数: 1
Strategy, flexibility and performance: how cost leaders’ lack of structural flexibility negatively impacts nonfinancial performance 战略、灵活性和绩效:成本领导者缺乏结构灵活性如何对非财务绩效产生负面影响
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-05-26 DOI: 10.1108/jsma-07-2022-0120
Matthew T. Oglesby, J. Parnell, Diane Kutz
Purpose This study analyzes strategic flexibility with a two-dimensional approach (structural and decisional flexibility). It also investigates the relationships among competitive strategy, structural flexibility, decisional flexibility, and financial and nonfinancial performance.Design/methodology/approach The authors collected data from members of 16 chambers of commerce in the United States and used PLS-SEM (partial least squares structural equation modeling) to test the hypotheses.Findings The findings suggest that strategic flexibility impacts financial and nonfinancial performance in different ways. While financial performance is influenced by both the structural and decisional dimensions of strategic flexibility, nonfinancial performance is impacted only by structural flexibility. In addition, the research indicates a negative relationship between cost leadership and structural flexibility and positions structural flexibility as a mediator between cost-leadership and nonfinancial performance.Originality/value The authors contribute to strategic flexibility research in the following ways: (1) analyzed the impact on nonfinancial performance; (2) examined structural and decisional elements and (3) identified cost leadership as a potential barrier.
本研究从结构灵活性和决策灵活性两个维度分析战略灵活性。本文还研究了竞争战略、结构灵活性、决策灵活性以及财务和非财务绩效之间的关系。作者收集了美国16个商会成员的数据,并使用PLS-SEM(偏最小二乘结构方程模型)来检验假设。研究结果表明,战略灵活性以不同的方式影响财务和非财务绩效。财务绩效同时受到战略灵活性的结构和决策两个维度的影响,而非财务绩效只受到结构灵活性的影响。此外,研究表明成本领先与结构灵活性之间存在负相关关系,结构灵活性是成本领先与非财务绩效之间的中介。本文从以下几个方面对战略灵活性的研究进行了贡献:(1)分析了战略灵活性对非财务绩效的影响;(2)检查结构和决策因素;(3)确定成本领先是一个潜在的障碍。
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引用次数: 0
The dark side of leadership: abusive supervision and its effects on Employee's behavior and well-being 领导的阴暗面:滥用监督及其对员工行为和幸福感的影响
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-05-23 DOI: 10.1108/jsma-05-2022-0086
C. Santos, Arnaldo Coelho, Ana Filipe, A. Marques
PurposeThe aim of this study is to examine the impact of abusive supervision on employees' emotional and work-related outcomes, using a theoretical framework that integrates affective events theory (AET) and self-determination theory (SDT). The research sought to explore the effects of abusive supervision on subordinates' positive and negative affect, and the subsequent impact on customer orientation and life satisfaction.Design/methodology/approachThe data for this study were collected cross-sectionally through a structured questionnaire completed by employees who have experienced abusive supervision in their current or previous jobs. Structural equation modeling (SEM) was used to analyze the data.FindingsThe results indicated that when subordinates experienced abusive supervision, they reported lower levels of positive affect and higher levels of negative affect. These emotions, in turn, impacted their customer orientation and life satisfaction. Positive affect was found to positively influence both customer orientation and life satisfaction, while negative affect had a negative effect on life satisfaction. Surprisingly, customer orientation was positively impacted by negative affect.Originality/valueTherefore, the findings of this study suggest that positive and negative affects mediate the relationship between abusive supervision and life satisfaction, but not with customer orientation. This study advances prior research by linking the impact of an abusive supervisor to employees' customer behavior and life satisfaction, using positive and negative affects as mediators, and building upon the theories of AET and SDT.
本研究的目的是利用情感事件理论(AET)和自我决定理论(SDT)相结合的理论框架,研究虐待性监督对员工情绪和工作结果的影响。本研究旨在探讨滥用监督对下属正面和负面情绪的影响,以及随后对顾客导向和生活满意度的影响。设计/方法/方法本研究的数据是通过一份结构化问卷横断面收集的,问卷由在当前或以前的工作中经历过滥用监管的员工完成。采用结构方程模型(SEM)对数据进行分析。研究结果表明,当下属遭受虐待性监管时,他们报告的积极影响水平较低,而消极影响水平较高。这些情绪反过来又影响了他们的顾客导向和生活满意度。积极影响对顾客导向和生活满意度都有正向影响,而消极影响对生活满意度有负向影响。令人惊讶的是,顾客导向会受到负面影响的正面影响。因此,本研究的结果表明,积极和消极的影响在滥用监管与生活满意度之间起中介作用,而对顾客导向没有中介作用。本研究在AET和SDT理论的基础上,将虐待上司的影响与员工的顾客行为和生活满意度联系起来,以积极和消极影响为中介,进一步推进了前人的研究。
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引用次数: 1
Modeling and measuring strategic alignment 建模和度量战略一致性
IF 3.1 Q1 Business, Management and Accounting Pub Date : 2023-05-16 DOI: 10.1108/jsma-11-2022-0212
Jonathan H. Reed
PurposeThis paper presents an analytical framework for modeling and measuring strategic alignment. The resource-product-market (RPM) model is introduced as a means of representing the alignment of the firm's internal resources with its product lines and external markets. A strategic alignment index is defined to measure the degree of alignment represented by a model.Design/methodology/approachThe RPM model is derived as an extension of prior research on diversification indexes. The strategic alignment index is mathematically defined and the properties of the model are characterized using graph theory. The approach is illustrated for two example firms.FindingsThe RPM model is flexible and can be used with different types and measures of resources, products and markets. The model represents strategy in a structural manner addressing a vertical type of alignment. The index ranges continuously from 0 to 1.0, providing a useful scale for measurement and comparison.Practical implicationsPractitioners may use RPM modeling to assess the current alignment of their respective firms and to identify strategic alternatives which increase alignment through a taxonomy of 13 strategic moves. The results of applying the model to ten firms are summarized.Originality/valueThe paper contributes to the literature by providing a new method for modeling firm strategy which integrates resource and industry views, thereby enabling a measurement of their alignment. The paper is also novel in the application of graph theory to management.
本文提出了一个建模和测量战略结盟的分析框架。资源-产品-市场(RPM)模型是作为一种表示公司内部资源与其产品线和外部市场的一致性的手段而引入的。定义了战略一致性指标来衡量模型所表示的战略一致性程度。设计/方法/途径RPM模型是对前人多元化指标研究的延伸。对战略对齐指标进行了数学定义,并利用图论对模型的性质进行了表征。以两个公司为例说明了这种方法。发现RPM模型具有灵活性,可用于不同类型的资源、产品和市场。该模型以结构化的方式表示解决垂直类型对齐的策略。该指数在0到1.0之间连续变化,为测量和比较提供了一个有用的尺度。实践意义实践者可以使用RPM建模来评估他们各自公司的当前一致性,并通过13个战略行动的分类来确定增加一致性的战略选择。最后总结了该模型在10家企业中的应用结果。原创性/价值本文通过提供一种整合资源和行业观点的企业战略建模的新方法,从而能够测量它们的一致性,从而对文献做出了贡献。本文在图论在管理中的应用方面也是新颖的。
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Journal of Strategy and Management
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