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Selling Virtual Items in Free-to-Play Games: Transparent Selling vs. Opaque Selling 免费游戏中的虚拟道具销售:透明销售vs.不透明销售
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-07-12 DOI: 10.1287/serv.2021.0271
Yifan Jiao, Christopher S. Tang, Jingqi Wang
The market for online games is huge, but research on the economics of online game operations remains nascent. In this paper, we focus on “free-to-play” online games in which a game provider offers players an option to purchase game-specific virtual goods (items) for improving their winning chances before the game begins. Because selling virtual items is the main revenue stream in free-to-play games, it is important for game providers to find ways to entice players to purchase virtual items. We observe that some game providers disclose the opponent’s skill level before the game begins by using a “transparent selling” mechanism to sell virtual items, whereas others conceal this information from the players. This observation motivates us to examine whether and when game providers should adopt transparent selling. By analyzing a game-theoretical model that involves one game provider and two competitive players, we obtain the following results. First, when the price of the virtual goods is endogenously determined by the game provider, we find that transparent selling is not effective: it is optimal for the provider to adopt “opaque selling” by concealing the opponent’s skill level information from players. However, opaque selling hurts the player’s welfare. Second, when the selling price is exogenously given, transparent selling dominates opaque selling when the given price is high. Our results identify the conditions under which transparent selling dominates opaque selling.
网络游戏市场巨大,但对网络游戏运营经济学的研究仍处于萌芽阶段。在本文中,我们关注的是“免费”在线游戏,在这种游戏中,游戏提供商为玩家提供购买游戏特定虚拟商品(道具)的选项,以提高他们在游戏开始前获胜的几率。因为出售虚拟道具是免费游戏的主要收入来源,所以游戏供应商必须找到吸引玩家购买虚拟道具的方法。我们观察到,一些游戏供应商在游戏开始前通过“透明销售”机制出售虚拟道具,披露了对手的技能水平,而另一些游戏供应商则向玩家隐瞒了这一信息。这一观察结果促使我们审视游戏供应商是否以及何时应该采用透明销售。通过分析一个博弈提供者和两个竞争参与者的博弈论模型,我们得到了以下结果:首先,当虚拟商品的价格由游戏提供商内生性决定时,我们发现透明销售是无效的,通过向玩家隐瞒对手的技术水平信息,提供商采用“不透明销售”是最优的。然而,不透明的销售损害了玩家的利益。第二,当销售价格为外生给定时,当给定价格较高时,透明卖出优于不透明卖出。我们的结果确定了透明销售主导不透明销售的条件。
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引用次数: 2
Who Are the Gatekeepers? An Examination of Diversity in INFORMS Journal Editorial Boards 谁是守门人?INFORMS期刊编辑委员会的多样性考察
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-07-09 DOI: 10.1287/SERV.2021.0274
Laker Newhouse, M. Brandeau
Publishing in respected scholarly journals is critical to academic success. However, if journal editorial boards fail to reflect the diversity of thought in a field, worthy work may be overlooked. This study assesses the level of diversity in the editorial boards of the 16 INFORMS journals. We examine gender, whether an individual is an underrepresented minority, and institutional affiliation, and perform a network analysis to identify coauthor relationships between editorial board members. We find that the editorial boards have low levels of diversity: women comprise just under 20% of the editorial board members; fewer than 1% of editorial board members are underrepresented minorities; and 10 institutions (less than 5% of the total) account for more than 25% of the editors. We find a high level of connectivity between editorial board members (as measured by coauthor relationship) for some of the INFORMS journals, suggesting the influence of an “in crowd” of like-minded individuals. INFORMS can and should work to end this state of affairs: we provide a set of actionable recommendations for broadening diversity and reducing connectivity on the INFORMS journal editorial boards. In this way, INFORMS journals can support a diversity of backgrounds and views, enabling the publication of a broader range of ideas and invigorating academic discourse in our profession.
在受人尊敬的学术期刊上发表文章对学术成功至关重要。然而,如果期刊编辑委员会不能反映一个领域的思想多样性,有价值的工作可能会被忽视。本研究评估了16种INFORMS期刊编辑委员会的多样性水平。我们考察了性别、个人是否属于代表性不足的少数群体和机构隶属关系,并进行了网络分析,以确定编委会成员之间的共同作者关系。我们发现,编辑委员会的多样性水平较低:女性在编辑委员会成员中所占比例不到20%;不到1%的编辑委员会成员是代表性不足的少数民族;10家机构(不到总数的5%)占编辑总数的25%以上。我们发现,在一些INFORMS期刊中,编辑委员会成员之间的联系程度很高(通过共同作者关系来衡量),这表明志同道合的个人的“群体”的影响。INFORMS能够而且应该努力结束这种状况:我们提供了一套可操作的建议,以扩大INFORMS期刊编辑委员会的多样性和减少连通性。通过这种方式,INFORMS期刊可以支持多样化的背景和观点,使更广泛的思想得以发表,并活跃我们专业的学术讨论。
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引用次数: 1
Value of Stars on Broadway: A Case Study 百老汇明星的价值:一个案例研究
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-06-16 DOI: 10.1287/SERV.2021.0273
Kyle D. S. Maclean
Highly qualified employees are a critical element of a service experience. Utilizing the theatre metaphor, we showcase a method to value these employees with a case study on Broadway. Using a novel...
高素质的员工是服务体验的关键因素。利用剧院的比喻,我们展示了一种方法来评估这些员工与百老汇的案例研究。用小说……
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引用次数: 1
Cost of Cash: Evidence from Cashiers 现金成本:出纳提供的证据
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-06-01 DOI: 10.1287/serv.2021.0272
I. P. L. Png,Charmaine H. Y. Tan
An important but overlooked cost of payments in retailing is the cost on checkout cashiers. This paper examines the compensating wage differential that cashiers require to handle payments in cash. First, a multicountry panel data study shows that cashier wages increase with retail cash usage, which is consistent with cashiers requiring compensation to handle cash. Second, in a discrete choice experiment where supermarket cashiers chose between collecting card and cash payments, eight of 10 cashiers preferred card to cash. Among those who preferred card, the median cashier required a wage premium of S$37.50 (US$27) a month to handle cash. The premium was lower among cashiers who are local, less risk averse, and younger. Third, in a laboratory study, subjects traded off earnings against stress. With higher frequency of cash payments, high earners experienced greater physiological stress than low earners. Earnings also increased with abilities in arithmetic and coping with stress. Collectively, these studies show that cashiers require higher wages to handle cash payments, in part due to higher stress. We offer policy, managerial, and research implications for job design, payment systems, and workplace stress.
零售业中一个重要但被忽视的支付成本是收银员的成本。本文考察了收银员处理现金支付所需的补偿性工资差异。首先,一项多国面板数据研究表明,收银员工资随着零售现金使用量的增加而增加,这与收银员处理现金需要补偿的情况是一致的。其次,在一个离散选择实验中,超市收银员在刷卡和现金支付之间做出选择,10名收银员中有8名更喜欢刷卡而不是现金。在那些偏爱银行卡的人当中,处理现金的收银员每月平均需要37.50新元(合27美元)的工资溢价。在本地、风险厌恶程度较低、较年轻的收银员中,溢价较低。第三,在一项实验室研究中,受试者在收入和压力之间进行权衡。随着现金支付频率的增加,高收入者比低收入者经历了更大的生理压力。算术能力和应对压力的能力也会增加收入。总的来说,这些研究表明收银员需要更高的工资来处理现金支付,部分原因是压力更大。我们为工作设计、薪酬制度和工作压力提供政策、管理和研究方面的建议。
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引用次数: 0
Frontiers in Service Science: Fintech Operations—An Overview of Recent Developments and Future Research Directions 服务科学前沿:金融科技运营——近期发展概述和未来研究方向
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-03-24 DOI: 10.1287/SERV.2021.0270
Baile Lu, Shuai Hao, Michael Pinedo, Yuqian Xu
In this paper, we provide a survey of recent developments in the fintech (financial technology) industry, focusing on the operational structures, the technologies involved, and the operational risk...
在本文中,我们对金融科技(金融科技)行业的最新发展进行了调查,重点关注其运营结构,所涉及的技术以及操作风险。
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引用次数: 9
Examination of Chinese Older Adults’ Attitudes Toward Senior Living Institutions 中国老年人对养老机构的态度调查
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-03-16 DOI: 10.1287/SERV.2020.0267
Juan Liu, Wei Wei, Qingyun Peng, Chenzhe Xue
Amid population aging, the senior living industry has become an important sector of the service industry, especially in China. Population control throughout the past four decades has led to the qui...
在人口老龄化的背景下,养老产业已经成为服务业的重要组成部分,尤其是在中国。过去四十年的人口控制导致了…
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引用次数: 2
Airplane Seating Assignment Problem 飞机座位分配问题
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-03-16 DOI: 10.1287/SERV.2021.0269
J. Pavlik, Ian G. Ludden, S. Jacobson, E. Sewell
SARS-CoV-2, the virus that causes COVID-19, began infecting humans in late 2019 and has since spread to over 57 million people and caused over 1.75 million deaths, as of December 27, 2020. In respo...
导致COVID-19的病毒SARS-CoV-2于2019年底开始感染人类,截至2020年12月27日,已蔓延至5700多万人,造成175多万人死亡。但…
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引用次数: 14
Call for Papers—Special Issue of Service Science: Innovation in Transportation-Enabled Urban Services 征文-服务科学特刊:交通驱动的城市服务创新
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2021-03-11 DOI: 10.1287/SERV.2020.0268
Niels A. H. Agatz, Soo-Haeng Cho, Hai Wang, S. Benjaafar
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引用次数: 1
Integrating Price-Incentive and Trip-Selection Policies to Rebalance Shared Electric Vehicles 整合价格激励与出行选择政策,实现共享电动汽车再平衡
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2020-12-08 DOI: 10.1287/serv.2020.0266
Zihao Jiao, Lun Ran, Xin Liu, Yuli Zhang, R. Qiu
Because electric vehicle sharing (EVS) offers the advantages of high flexibility and convenience, it has been receiving increasing attention worldwide as an effective approach to easing traffic con...
由于电动汽车共享(EVS)具有高度的灵活性和便捷性,作为一种缓解交通拥堵的有效方法,在世界范围内受到越来越多的关注。
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引用次数: 12
Appreciation to Referees, 2020 感谢裁判员,2020
IF 2.3 4区 管理学 Q3 BUSINESS Pub Date : 2020-12-01 DOI: 10.1287/deca.2020.0422
Saif Benjaafar, Editor-in-Chief of Service Science, thanks the referees who have generously provided expert counsel and guidance on a voluntary basis to the journal. Without them, the journal would not be able to function. The following list acknowledges those who acted as referees for papers considered during this past calendar year.
《服务科学》主编Saif Benjaafar感谢那些慷慨地自愿为该杂志提供专家咨询和指导的审稿人。没有他们,杂志就无法运作。以下列表确认在过去日历年中担任论文评审的人员。
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引用次数: 0
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Service Science
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