Pub Date : 2023-11-16DOI: 10.1080/20932685.2023.2269952
Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva, Faheem Uddin Syed
Why do fashion brands enter the metaverse when the benefits of using this virtual reality space are not yet clear to the industry? What motivates them to venture into the complex world of digital p...
{"title":"Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands","authors":"Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva, Faheem Uddin Syed","doi":"10.1080/20932685.2023.2269952","DOIUrl":"https://doi.org/10.1080/20932685.2023.2269952","url":null,"abstract":"Why do fashion brands enter the metaverse when the benefits of using this virtual reality space are not yet clear to the industry? What motivates them to venture into the complex world of digital p...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138531852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-16DOI: 10.1080/20932685.2023.2268609
Stefano Paolo Russo, C. Mele, Tiziana Russo Spena
{"title":"Innovative value propositions in the fashion metaverse","authors":"Stefano Paolo Russo, C. Mele, Tiziana Russo Spena","doi":"10.1080/20932685.2023.2268609","DOIUrl":"https://doi.org/10.1080/20932685.2023.2268609","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139268415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-14DOI: 10.1080/20932685.2023.2268669
Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Tóth, Giuseppina Migliore
ABSTRACTThe current Systematic Literature Review (SLR) represents the first attempt to systematically classify the factors influencing consumers’ decision-making process to purchase green cosmetics, based on a review of 60 studies from 2007 to 2022. The factors were classified using the Stimulus-Organism-Response (SOR) paradigm as the theoretical framework. The findings of the SLR indicate that consumers’ decision-making process is primarily driven by socio-psychological stimuli, such as environmental concern, health consciousness, and social norms. These stimuli trigger internal states in consumers, which consist of cognitive and affective states. The internal states are represented by facilitators, such as attitude towards green cosmetics, perceived product quality, and product knowledge, as well as inhibitors, such as perceived high price, skepticism, and greenwashing. Among the final responses, purchase intention was found to be the most detected in the reviewed studies. Regarding socio-demographic characteristics, the segment of green cosmetic consumers is mainly characterized by women, employed individuals, with a high level of education and income. The study also highlights the core limitations of the existing literature and proposes a research agenda for future investigations.KEYWORDS: Consumer behavioursustainable consumptionpurchase intentionnaturalSOR theory AcknowledgementsThe authors would like to thank anonymous reviewers for their helpful comments and careful reading of the manuscript.Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are openly available in Mendeley Data at http://doi.org/10.17632/cn2ddk982f.1.Author contributionsRiccardo Testa contributed to the study conception and design and wrote the original draft as well as the reviewed one. Giuseppina Rizzo worked with Riccardo Testa to perform the literature search and data analysis. Giorgio Schifani contributed to write the first draft. József Tóth contributed to the investigation process. Giuseppina Migliore critically revised the work and supervised the study. All authors read and approved the final manuscript.Additional informationFundingThis work was supported by Research Funding Fund [FFR_2023] funded by the University of Palermo, Italy.
{"title":"Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review","authors":"Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Tóth, Giuseppina Migliore","doi":"10.1080/20932685.2023.2268669","DOIUrl":"https://doi.org/10.1080/20932685.2023.2268669","url":null,"abstract":"ABSTRACTThe current Systematic Literature Review (SLR) represents the first attempt to systematically classify the factors influencing consumers’ decision-making process to purchase green cosmetics, based on a review of 60 studies from 2007 to 2022. The factors were classified using the Stimulus-Organism-Response (SOR) paradigm as the theoretical framework. The findings of the SLR indicate that consumers’ decision-making process is primarily driven by socio-psychological stimuli, such as environmental concern, health consciousness, and social norms. These stimuli trigger internal states in consumers, which consist of cognitive and affective states. The internal states are represented by facilitators, such as attitude towards green cosmetics, perceived product quality, and product knowledge, as well as inhibitors, such as perceived high price, skepticism, and greenwashing. Among the final responses, purchase intention was found to be the most detected in the reviewed studies. Regarding socio-demographic characteristics, the segment of green cosmetic consumers is mainly characterized by women, employed individuals, with a high level of education and income. The study also highlights the core limitations of the existing literature and proposes a research agenda for future investigations.KEYWORDS: Consumer behavioursustainable consumptionpurchase intentionnaturalSOR theory AcknowledgementsThe authors would like to thank anonymous reviewers for their helpful comments and careful reading of the manuscript.Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are openly available in Mendeley Data at http://doi.org/10.17632/cn2ddk982f.1.Author contributionsRiccardo Testa contributed to the study conception and design and wrote the original draft as well as the reviewed one. Giuseppina Rizzo worked with Riccardo Testa to perform the literature search and data analysis. Giorgio Schifani contributed to write the first draft. József Tóth contributed to the investigation process. Giuseppina Migliore critically revised the work and supervised the study. All authors read and approved the final manuscript.Additional informationFundingThis work was supported by Research Funding Fund [FFR_2023] funded by the University of Palermo, Italy.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-11DOI: 10.1080/20932685.2023.2257723
Tae-Im Han, Haesun Park-Poaps
ABSTRACTThe purpose of this study was to examine the influence of egoistic and altruistic values on purchase behaviors of organic cotton apparel. Our findings indicated that egoistic, social-altruistic, and biospheric values have a positive and significant effect on purchase intentions. In addition, when examining the effectiveness of egoistic and altruistic claims in organic cotton apparel advertising, we found a significant effect of advertising claim type on brand attitudes, product attitudes, and purchase intentions. Organic cotton apparel ads were the most effective in persuading consumers when they contain egoistic claims such as information about low price and personal health benefits. The findings suggested that altruistic claims alone may not be effective in promoting purchase behaviors and thus should be combined with egoistic claims. While it is widely accepted that altruistic considerations foster green apparel purchase behaviors, egoistic aspects of the purchase are often ignored. However, our findings showed that egoistic motives may play an important role in the purchase process of organic cotton apparel. Therefore, it would be important for marketers of organic cotton apparel to link such products to consumers’ egoistic considerations.KEYWORDS: Organic cottonadvertisinggreen apparelapparel adsconsumer behavior Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Egoistic and altruistic claims in organic cotton apparel advertising","authors":"Tae-Im Han, Haesun Park-Poaps","doi":"10.1080/20932685.2023.2257723","DOIUrl":"https://doi.org/10.1080/20932685.2023.2257723","url":null,"abstract":"ABSTRACTThe purpose of this study was to examine the influence of egoistic and altruistic values on purchase behaviors of organic cotton apparel. Our findings indicated that egoistic, social-altruistic, and biospheric values have a positive and significant effect on purchase intentions. In addition, when examining the effectiveness of egoistic and altruistic claims in organic cotton apparel advertising, we found a significant effect of advertising claim type on brand attitudes, product attitudes, and purchase intentions. Organic cotton apparel ads were the most effective in persuading consumers when they contain egoistic claims such as information about low price and personal health benefits. The findings suggested that altruistic claims alone may not be effective in promoting purchase behaviors and thus should be combined with egoistic claims. While it is widely accepted that altruistic considerations foster green apparel purchase behaviors, egoistic aspects of the purchase are often ignored. However, our findings showed that egoistic motives may play an important role in the purchase process of organic cotton apparel. Therefore, it would be important for marketers of organic cotton apparel to link such products to consumers’ egoistic considerations.KEYWORDS: Organic cottonadvertisinggreen apparelapparel adsconsumer behavior Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136210256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTThe match-up hypothesis has long been used to explain the nature of influencers’ endorsements, as influencers can only effectively endorse products that match their characteristics. However, the Stereotype Content Model (SCM) suggests that influencers’ perceived characteristics (i.e. competence) can be overgeneralized to other domains. Hence, this study aims to examine which theory is more applicable to explain the nature of influencers’ product endorsements in the context of fashion. A survey of 302 fashion consumers in Indonesia was conducted. The results contribute to the theory by confirming the relevance of SCM in explaining the nature of influencer’s endorsement by spotlighting the importance of not only competence stereotype but also warmth stereotype as represented by trust. However, the results could not rule out the match-up hypothesis that the product-influencer fit is still relevant especially when trust is not present. Future studies might benefit from exploring conditions where the SCM or the match-up hypothesis works better to explain an influencer’s endorsement.KEYWORDS: Competenceinfluencer-product fitStereotype Content Model (SCM)social media influencertrust Disclosure statementNo potential conflict of interest was reported by the author(s).
摘要匹配假说一直被用来解释网红代言的本质，因为网红只能有效地代言符合其特征的产品。然而，刻板印象内容模型(SCM)表明，影响者的感知特征(即能力)可能被过度概括到其他领域。因此，本研究旨在检验哪种理论更适用于解释时尚背景下网红产品代言的性质。对印尼302名时尚消费者进行了调查。研究结果通过强调能力刻板印象和以信任为代表的温暖刻板印象的重要性，证实了供应链管理在解释网红认可性质方面的相关性，从而为理论做出了贡献。然而，结果不能排除匹配假设，即产品-影响者适合仍然相关，特别是当信任不存在时。未来的研究可能会从探索SCM或配对假设更好地解释影响者认可的条件中受益。关键词:能力影响者-产品fitStereotype Content Model (SCM)社交媒体影响者信任披露声明作者未报告潜在的利益冲突。
{"title":"Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers","authors":"Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho","doi":"10.1080/20932685.2023.2257719","DOIUrl":"https://doi.org/10.1080/20932685.2023.2257719","url":null,"abstract":"ABSTRACTThe match-up hypothesis has long been used to explain the nature of influencers’ endorsements, as influencers can only effectively endorse products that match their characteristics. However, the Stereotype Content Model (SCM) suggests that influencers’ perceived characteristics (i.e. competence) can be overgeneralized to other domains. Hence, this study aims to examine which theory is more applicable to explain the nature of influencers’ product endorsements in the context of fashion. A survey of 302 fashion consumers in Indonesia was conducted. The results contribute to the theory by confirming the relevance of SCM in explaining the nature of influencer’s endorsement by spotlighting the importance of not only competence stereotype but also warmth stereotype as represented by trust. However, the results could not rule out the match-up hypothesis that the product-influencer fit is still relevant especially when trust is not present. Future studies might benefit from exploring conditions where the SCM or the match-up hypothesis works better to explain an influencer’s endorsement.KEYWORDS: Competenceinfluencer-product fitStereotype Content Model (SCM)social media influencertrust Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136211386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the advancement of 3D design software, “digital fashion” has evolved from a retail and design tool for physical fashion to a virtual-only end-product sold to consumers in wholly digital form. As many brands are now developing digital fashion end products as a new revenue stream, given its potential to reduce some levels of overconsumption of physical clothing, it warrants academic attention. However, the literature has predominantly defined digital fashion as a tool rather than an end-product, resulting in an incomplete definition of digital fashion. This hinders scholars’ ability to fully comprehend and explore this emerging product category. This article aims to synthesize the current marketing/management literature on digital fashion and investigate the theories, context, characteristics, and methodology of digital fashion as an end-product. This study contributes to the literature by providing a comprehensive industry-accepted definition of digital fashion within a conceptual framework, categorizing six different types of digital fashion end-products, and establishing a future research agenda that will lead to new research streams.
{"title":"The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda","authors":"Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano","doi":"10.1080/20932685.2023.2251033","DOIUrl":"https://doi.org/10.1080/20932685.2023.2251033","url":null,"abstract":"With the advancement of 3D design software, “digital fashion” has evolved from a retail and design tool for physical fashion to a virtual-only end-product sold to consumers in wholly digital form. As many brands are now developing digital fashion end products as a new revenue stream, given its potential to reduce some levels of overconsumption of physical clothing, it warrants academic attention. However, the literature has predominantly defined digital fashion as a tool rather than an end-product, resulting in an incomplete definition of digital fashion. This hinders scholars’ ability to fully comprehend and explore this emerging product category. This article aims to synthesize the current marketing/management literature on digital fashion and investigate the theories, context, characteristics, and methodology of digital fashion as an end-product. This study contributes to the literature by providing a comprehensive industry-accepted definition of digital fashion within a conceptual framework, categorizing six different types of digital fashion end-products, and establishing a future research agenda that will lead to new research streams.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135352283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-05DOI: 10.1080/20932685.2023.2248824
{"title":"Correction","authors":"","doi":"10.1080/20932685.2023.2248824","DOIUrl":"https://doi.org/10.1080/20932685.2023.2248824","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46984483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-30DOI: 10.1080/20932685.2023.2249483
E. Mogaji, Yogesh K. Dwivedi, R. Raman
{"title":"Fashion marketing in the metaverse","authors":"E. Mogaji, Yogesh K. Dwivedi, R. Raman","doi":"10.1080/20932685.2023.2249483","DOIUrl":"https://doi.org/10.1080/20932685.2023.2249483","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42390510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-29DOI: 10.1080/20932685.2023.2249476
Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò
{"title":"Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse","authors":"Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò","doi":"10.1080/20932685.2023.2249476","DOIUrl":"https://doi.org/10.1080/20932685.2023.2249476","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43741674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-09DOI: 10.1080/20932685.2023.2234919
Changju Kim, Mai Kikumori, Aekyoung Kim, Jungkeun Kim
{"title":"How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption?","authors":"Changju Kim, Mai Kikumori, Aekyoung Kim, Jungkeun Kim","doi":"10.1080/20932685.2023.2234919","DOIUrl":"https://doi.org/10.1080/20932685.2023.2234919","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44981165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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