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Consuming Students: Advertisements and the Indian Youth Market, 1935–65 消费学生:广告与印度青年市场,1935-65
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-03-04 DOI: 10.1080/00856401.2023.2181532
Tom Wilkinson
Abstract Advertisements for commodities offer a unique keyhole into the shifting consumption practices and media constructions of the youthful consumer. An analysis of five student and youth magazines foregrounds the gendered and materialistic idealisations of leisure invoked to promote branded goods in the Indian youth market. Analysing advertisements in these magazines allows us to trace the increasingly sophisticated way in which capitalist actors stratified the domain of advertising by life stages during the late colonial and early post-colonial periods in India. This finding runs contrary to the grain of historiography that contends that the Indian ‘market’ failed to respond to the interests of consumers prior to the media liberalisation of the 1980s and 1990s.
商品广告为了解年轻消费者不断变化的消费习惯和媒介结构提供了一个独特的视角。对五份学生和青年杂志的分析表明,为了在印度青年市场推广品牌商品,性别化和唯物主义的休闲理想化。通过分析这些杂志上的广告,我们可以追溯资本主义演员在印度殖民后期和后殖民初期按生活阶段对广告领域进行分层的日益复杂的方式。这一发现与史学的观点背道而驰,史学认为,在20世纪80年代和90年代的媒体自由化之前,印度的“市场”未能对消费者的利益做出反应。
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引用次数: 1
Reordering Adivasi Worlds: Representation, Resistance, Memory 重新排序原住民世界:表现,抵抗,记忆
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-03-04 DOI: 10.1080/00856401.2023.2183615
N. Chhetri
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引用次数: 1
Waiting for Dignity: Legitimacy and Authority in Afghanistan 等待尊严:阿富汗的合法性和权威性
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-03-04 DOI: 10.1080/00856401.2023.2183639
Kanak Rajadhyaksha
the revision of entries and maps (103). Offering a summary of the reception of the encyclopaedia by the Tamil public, we are told that by the time the final supplementary volume appeared in 1968, ‘much had changed in the Tamil cultural world’, epitomised most of all by the rise to political power of the Dravida Munnetra Kazhagam (DMK) (108). The snapshot of reviews provided in Chapter 6 seeks to explain how its reception in the regional press remained largely lukewarm, critical or even hostile at the hands of DMK ideologues. The Kalaikalanjiyam came willy-nilly to be identified with the Congress and the Indian nationalist position on the language question and judged harshly by the latter for what they considered its ‘mixed manipravala style’ and failure to use tanittamil or pure Tamil. As the book reiterates, the shaping of a discourse of Tamil regional identity and cultural production were inflected partly by the legacy of the Madras school of Orientalism, partly by the imperatives of nationalism and its cultural project as conceived by its early ideologues, and partly by Dravidian ideology that produced another compelling set of counter-perspectives. Not the least of its contributions is that the present study opens up the field to further research on the complex bearing that these skeins had upon debates around shifting definitions of ‘traditional’ and modern socio-political, cultural and knowledge repertoires, as well as upon specific issues of content, style, patronage and audienceformation for the Tamil sphere, particularly in the decades just before and after 1947.
条目和地图的修订(103)。在总结泰米尔公众对百科全书的接受情况时,我们被告知,到1968年最后一本补充卷出现时,“泰米尔文化世界发生了很大变化”,最重要的是德拉维达·蒙内特拉·卡扎甘(DMK)的政治权力崛起(108)。第6章提供的评论摘要试图解释其在地区媒体中的反响如何在DMK理论家手中基本上保持冷淡、批评甚至敌对。Kalaikalanjiyam在语言问题上随意认同国会和印度民族主义立场,并因其“混合的maniravala风格”和未使用tanitamil或纯泰米尔语而受到后者的严厉评判。正如本书所重申的,泰米尔地区身份和文化生产话语的形成部分受到马德拉斯东方主义学派遗产的影响,部分受到其早期理论家所设想的民族主义及其文化项目的必要性的影响,另一部分受到德拉威意识形态的影响,德拉威意识形态产生了另一组令人信服的反观点。其贡献之一是,本研究为进一步研究这些骨架对围绕“传统”和现代社会政治、文化和知识宝库的不断变化的定义进行辩论所产生的复杂影响,以及泰米尔语领域的内容、风格、赞助和受众形成等具体问题开辟了一个领域,尤其是在1947年前后的几十年里。
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引用次数: 0
‘Why Can’t Our Bhuta Have a Mask?’ Caste Contestations and Ritual Practice in Tulunadu “为什么我们的布塔不能戴面具?”图鲁纳都的种姓争论和仪式实践
3区 社会学 Q1 Arts and Humanities Pub Date : 2023-03-04 DOI: 10.1080/00856401.2023.2179816
Vijayashree C.S.
The paper describes caste contestations around the Bhutaradhane tradition in the Tulunadu region of coastal Karnataka. Bhutaradhane is a pantheistic tradition of spirit worship which has been a key site for the assertion of regional identity claims in Tulunadu. The Bhutas (spirits) are ranked along a graded hierarchy that reflects the caste structure of the region. Drawing on ethnographic fieldwork, the paper describes the interventions of a Dalit caste, the Mundalas, to rupture this hierarchical structure and challenge their low assigned status in the tradition and in society. It explores how they draw on narratives of the past to appropriate and reshape the Bhutaradhane tradition in line with their aspirations for upward mobility. The paper situates current contestations around the caste’s patron Bhuta within the growing socio-political consciousness of the Mundalas, who have challenged the hegemonic discourse of Bhuta heritage, laying bare the operations of caste within the ritual as well as caste inequalities and exclusions in the region.
这篇论文描述了卡纳塔克邦沿海地区图鲁纳杜地区围绕布塔拉丹传统的种姓纠纷。Bhutaradhane是一个泛神论传统的精神崇拜,这是在Tulunadu主张地区认同的关键场所。Bhutas(神灵)按等级排列,反映了该地区的种姓结构。根据民族志的田野调查,本文描述了达利特种姓(Mundalas)的干预,以打破这种等级结构,并挑战他们在传统和社会中的低分配地位。它探讨了他们如何利用过去的叙述来适应和重塑布塔拉丹传统,以符合他们向上流动的愿望。本文将当前围绕种姓赞助人Bhuta的争论置于Mundalas日益增长的社会政治意识中,他们挑战了Bhuta遗产的霸权话语,暴露了种姓在仪式中的运作,以及该地区的种姓不平等和排斥。
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引用次数: 0
The Indo-Myanmar Borderlands: Border Trade, Urbanisation and Ethnic Politics in Mizoram, India 印缅边境:印度米佐拉姆邦的边境贸易、城市化和民族政治
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-03-04 DOI: 10.1080/00856401.2023.2180592
S. Mitra
Abstract Since the 1990s, the Government of India has undertaken several policy initiatives to facilitate cross-border flows. Such initiatives can be read as an effort to transform ‘battlefields into marketplaces’. This paper examines the rise of the border town of Champhai, located on the India-Myanmar border in the state of Mizoram in Northeast India. The formation of a new urban centre in a frontier region based on border trade reveals different dimensions of transition in Northeast India’s borderlands. The paper explores two key themes: how border trade, comprised of legal and illegal flows, has transformed Champhai into Mizoram’s third-largest city, and how increasing trade across the border reorients the interethnic dynamics with strong implications for ethnic and citizenship politics in Mizoram. The paper concludes by highlighting the different aspects discussed in the article that would determine the borderland dynamics in Mizoram.
摘要自20世纪90年代以来,印度政府采取了几项促进跨境流动的政策举措。这些举措可以被解读为将“战场转变为市场”的努力。本文考察了位于印度东北部米佐拉姆邦印缅边境的边境城镇占猜的崛起。基于边境贸易的边境地区新城市中心的形成揭示了印度东北部边境地区不同层面的转型。该论文探讨了两个关键主题:由合法和非法流动组成的边境贸易如何将尚帕伊转变为米佐拉姆邦的第三大城市,以及跨境贸易的增加如何重新定位种族间的动态,对米佐拉姆的种族和公民政治产生重大影响。文章最后强调了文章中讨论的不同方面,这些方面将决定米佐拉姆邦的边境动态。
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引用次数: 0
‘Songs of the Lake’: Understanding Cultural Expressions of Nature through Dwindling Folk-Songs and Mythologies in Bengaluru “湖之歌”:通过班加罗尔日益减少的民歌和神话来理解自然的文化表达
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-02-22 DOI: 10.1080/00856401.2023.2175968
A. Sen, H. Nagendra
Abstract Culture-specific knowledge plays an important role in shaping environmental conservation. Yet we lack a holistic and contemporary understanding of how such local cultural systems interface(d) with ecologies, especially in the fast-growing cities of the Global South which face profound environmental challenges. In this paper, we explore nature-based cultural systems embedded in folk-songs to understand situated social-ecological histories of human-inhabited peri-urban landscapes in the city of Bengaluru in South India. Drawing on empirical observations from the city, we trace local imageries of erstwhile lake-based social systems through folk-songs, mythologies and oral narratives. We demonstrate how many of these cultural narratives, largely embedded within symbolic linkages to the lake ecology, continue to manifest themselves as folk expressions in the city, despite the fact that most of the lakes have been polluted or are managed via restrictions that prohibit village residents from accessing them as they once did for agriculture, livelihoods and domestic use. The songs are also rich reminders of socialities, which, despite being divisive and hierarchical to a large extent, were symbolically and materially embedded in nature.
文化特有的知识在环境保护的塑造中起着重要的作用。然而,我们缺乏对这种地方文化系统如何与生态相结合的整体和当代理解,特别是在面临深刻环境挑战的全球南方快速发展的城市中。在本文中,我们探索了嵌入在民歌中的基于自然的文化系统,以了解南印度班加罗尔市人类居住的城市周边景观的社会生态历史。根据对城市的经验观察,我们通过民歌、神话和口头叙述追溯了过去以湖泊为基础的社会制度的当地形象。我们展示了有多少这些文化叙事,主要嵌入与湖泊生态的象征性联系中,继续以城市中的民间表达形式表现出来,尽管大多数湖泊已经被污染,或者通过限制管理,禁止村庄居民像以前那样进入它们用于农业,生计和家庭用途。这些歌曲也是对社会的丰富提醒,尽管在很大程度上存在分歧和等级,但在象征上和物质上都植根于大自然。
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引用次数: 1
Film and Caste Anxieties in Early Twentieth-Century India 20世纪早期印度的电影与种姓焦虑
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-02-19 DOI: 10.1080/00856401.2023.2176064
C. Yamini Krishna
Abstract Film was one of the new technological inventions of the ‘long nineteenth century’ that often instilled a fear of loss of the existing way of life and of disturbing existing social structures. In India, this manifested in a variety of ways, such as through the censorship of films by the government, but also by social codes which created major barriers for many to work in the film industry. In this article, I discuss film and its negotiations with caste in the twentieth century through close reading of the Indian Cinematograph Committee Report, film magazines, advertisements, audience responses and the speeches of nationalist leaders. I argue that rather than democratising desire by producing the universally desirable object of the star body, popular films in India produced desire that conformed to existing caste structures. The paper contributes to debates about early cinema and caste beyond the question of representation.
电影是“漫长的19世纪”的新技术发明之一,它常常给人们灌输一种对失去现有生活方式和扰乱现有社会结构的恐惧。在印度,这表现在各种各样的方面,比如政府对电影的审查,还有社会规范,这给许多人在电影行业工作造成了重大障碍。在这篇文章中,我通过仔细阅读印度电影委员会的报告、电影杂志、广告、观众的反应和民族主义领导人的演讲,讨论了20世纪的电影及其与种姓的谈判。我认为,印度的流行电影并没有通过制作普遍可取的明星身体来实现欲望的民主化,而是制造了符合现有种姓结构的欲望。这篇论文有助于讨论早期电影和种姓超越代表性的问题。
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引用次数: 0
Spilling the Tea: Aunty Discipline and the Queer Diasporic Child in D’Lo’s To T, or Not To T? 洒茶:德洛的《致T,还是不致T?
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-01-02 DOI: 10.1080/00856401.2023.2162238
Mihiri Tillakaratne
Abstract This article examines To T, or Not To T?, a solo play by D’Lo, a queer transmasculine Sri Lankan Tamil American performance artist and comedian. Considering the Super Aunty character, I examine how aunties orient diasporic life towards multiple modes of belonging and exclusion. Specifically, I explore how Aunty Discipline directed toward the queer diasporic child is vital in creating future hetero-reproductive diasporic subjects, then consider the intimacies of fictive kinship through the term ‘fam’. The queer diasporic body is a text on which others enact diasporic meanings, but D’Lo uses that very queer body to actively reimagine and re-image family and community, thereby infusing these spaces with his own queer ontologies and epistemologies.
摘要本文考察了To T或Not To T?,D’Lo的一部个人戏剧,他是一位跨性别的斯里兰卡泰米尔裔美国表演艺术家和喜剧演员。考虑到“超级阿姨”这个角色,我研究了阿姨们是如何将流散的生活定位为多种归属和排斥模式的。具体来说,我探讨了针对酷儿流散儿童的Aunty Discipline在创造未来的异性生殖流散主题中是如何至关重要的,然后通过“家庭”一词来考虑虚构亲属关系的亲密关系。酷儿散居体是其他人在其上表达散居意义的文本,但D’Lo利用这个非常酷儿的身体积极地重新想象和重塑家庭和社区,从而将这些空间融入他自己的酷儿本体论和认识论。
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引用次数: 0
Homeland Insecurities: Autonomy, Conflict and Migration in Assam 国土不安全:阿萨姆邦的自治、冲突和移民
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-01-02 DOI: 10.1080/00856401.2023.2159650
A. Baishya
As a literary critic working in Northeast Indian Studies, I was delighted to read the following comment by social scientist Sanjoy Barbora in his monograph, Homeland Insecurities: ‘Fiction... is a good way to navigate the current bottlenecks around the autonomy movements in Assam, especially in their ability to hold claims for justice and demands for political pragmatism that excluded large sections of people there’ (75). My delight stems not from this valorisation of fiction alone, but from the fact that Barbora crafts a very nuanced and complex account of the political and social shifts in Assam in the last couple of decades through some powerful storytelling. Consider, for instance, his account of Siddhartha Patar’s travails in Chapter 3. Siddhartha was a young man from Morigaon who was duped by an agent and sent to work on a ship owned by an Iranian businessman. He was detained in a port in Iran for a substantial amount of time before being freed and sent back home. Pondering what makes young men like Siddhartha migrate out of Assam in search of employment, Barbora makes a striking observation: ‘The answers to such questions are, at best, staging posts for other equally contentious queries, giving one the impression that issues of mobility in Assam are rooted in a historical narrative that has little room for nuance. One of the reasons for this is the political weight that immigration lends to any discussion on civic issues in the state’ (85). Indeed, deploying both ‘longue dur ee’ ethnography and his extensive experience as a human rights activist, Barbora utilises nuanced storytelling to navigate the bottlenecks around two of the biggest issues that any Assam studies scholar has to confront: the issue of autonomy and the issue of migration. Both have seen tectonic shifts in the last couple of decades and Barbora’s timely monograph is an attempt to grapple with the scale of these changes. Two argumentative threads bind the five chapters and the conclusion. First, everything that he writes about has been ‘overdetermined by militarization of crucial spaces of debate and dialogue within civil society’ (1). Second, ‘a dense reading’ of localised issues in Assam ‘refract attention to larger universal changes across the globe’ (1). Chapter 1, ‘From Autonomy to Accommodation’, is both an introduction to the themes explored in the book and, as the ‘from–to’ juxtaposition in the title suggests, a temporal
作为一名从事东北印度研究的文学评论家,我很高兴地读到社会科学家桑乔伊·巴博拉在他的专著《国土的不安全感》中的评论:“小说……是解决阿萨姆邦自治运动当前瓶颈的好方法,特别是在他们坚持正义要求和政治实用主义要求的能力方面,这将那里的大部分人排除在外。我的喜悦不仅来自小说的这种增值,还来自芭芭拉通过一些强有力的故事,对阿萨姆邦过去几十年的政治和社会变化进行了非常细致而复杂的描述。例如,他在第三章中对席特哈尔塔·帕塔的痛苦的描述。悉达多是一个来自莫里冈的年轻人,他被一个代理人欺骗,被送到一个伊朗商人的船上工作。他被关押在伊朗的一个港口很长一段时间后才被释放并被遣送回国。在思考是什么让像悉达多这样的年轻人离开阿萨姆邦寻找工作时,芭博拉做出了一个惊人的观察:“这些问题的答案充其量只是其他同样有争议的问题的中立站,给人的印象是,阿萨姆邦的流动性问题根植于一个几乎没有细微差别的历史叙述中。”造成这种情况的原因之一是,移民对该州公民问题的任何讨论都具有政治影响力。事实上,Barbora运用了“漫长的旅程”的民族志和他作为人权活动家的丰富经验,利用细致入微的故事来解决阿萨姆研究学者必须面对的两个最大问题的瓶颈:自治问题和移民问题。在过去的几十年里,两者都经历了结构性的变化,而芭博拉及时的专著试图与这些变化的规模作斗争。两个论证线索将五章和结论联系在一起。首先,他所写的一切都是“由公民社会中关键辩论和对话空间的军事化过度决定的”(1)。其次,对阿萨姆邦局部问题的“密集阅读”“折射出对全球范围内更大的普遍变化的关注”(1)。第一章,“从自治到适应”,既是对书中探索主题的介绍,也是标题中“从到”并放在一起所暗示的时间
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引用次数: 0
Afghan Muslim Aunties and Their Queer Gifts 阿富汗穆斯林阿姨和她们的女王礼物
IF 0.9 3区 社会学 Q1 Arts and Humanities Pub Date : 2023-01-02 DOI: 10.1080/00856401.2023.2151784
Ahmad Qais Munhazim
Abstract Aunties in South Asia are known for their love, gossip and watchful eye. They are important actors in kinship circles, social fabrics and transgressive possibilities. As a murat/queer person, I always featured in aunties’ gossip and remained under their watchful eye whether I danced, flirted with their sons or crossed boundaries. In discussions of queerness, we oftentimes forget those Muslim Afghan aunties who risk their lives and become armour for queer and trans kids and adults. Through the autoethnography of three Muslim Afghan aunties who each bestowed upon me a gift—a doll, sex education and heels—I situate aunties as central to queer world-making and survival in times of war (and, more broadly, states of emergency and conflict), and I argue that war inadvertently gives aunties the agency to rebel against the heteronormative and masculinist culture of war and create queer worlds for their kinship circles and beyond.
摘要南亚的阿姨们以爱、八卦和警惕著称。他们是亲属关系圈子、社会结构和越轨可能性中的重要参与者。作为一个壁画/酷儿,我总是出现在阿姨们的八卦中,无论我是跳舞、与他们的儿子调情还是越界,我都会受到他们的监视。在讨论同性恋时,我们经常忘记那些冒着生命危险成为同性恋、跨性别儿童和成年人盔甲的阿富汗穆斯林阿姨。通过三位阿富汗穆斯林阿姨的民族志,她们每人送给我一份礼物——一个娃娃、性教育和高跟鞋——我将阿姨定位为战争时期(更广泛地说,是紧急状态和冲突状态)酷儿世界创造和生存的核心,我认为,战争无意中给了阿姨们反抗战争的非规范和男性主义文化的机会,并为她们的亲属圈和其他人创造了酷儿世界。
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引用次数: 0
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South Asia-Journal of South Asian Studies
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