Pub Date : 2022-10-13DOI: 10.1080/09647775.2022.2132991
Maciej Czerwiński
This paper recommends the marketing mix modelling methodology for improving the marketing and exhibition activities at museums and art galleries as it can complement other currently used methods such as surveys or qualitative research. Focus is placed on the Zacheta - National Gallery of Art. Econometric modelling is used to quantify the impact of independent factors (e.g., weather, holidays, events and COVID-19 pandemic) on the popularity of the gallery. The impact of the media and individual exhibition types are analysed in relation to visitor interest. Recommendations for the planning of future activities are made.
{"title":"Quantifying factors influencing the interest in museums with the use of marketing mix modelling","authors":"Maciej Czerwiński","doi":"10.1080/09647775.2022.2132991","DOIUrl":"https://doi.org/10.1080/09647775.2022.2132991","url":null,"abstract":"This paper recommends the marketing mix modelling methodology for improving the marketing and exhibition activities at museums and art galleries as it can complement other currently used methods such as surveys or qualitative research. Focus is placed on the Zacheta - National Gallery of Art. Econometric modelling is used to quantify the impact of independent factors (e.g., weather, holidays, events and COVID-19 pandemic) on the popularity of the gallery. The impact of the media and individual exhibition types are analysed in relation to visitor interest. Recommendations for the planning of future activities are made.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46748192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-13DOI: 10.1080/09647775.2022.2132989
Shu-Chi Shen, Tsai-Ching Liu, C. Loh, C. Chen
{"title":"Museums in the COVID-19 pandemic: the impact of economic stimulus policy and market strategy of the national palace museums in Taiwan","authors":"Shu-Chi Shen, Tsai-Ching Liu, C. Loh, C. Chen","doi":"10.1080/09647775.2022.2132989","DOIUrl":"https://doi.org/10.1080/09647775.2022.2132989","url":null,"abstract":"","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41589573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-13DOI: 10.1080/09647775.2022.2132996
Chenyue Zhao, Li Cheng
ABSTRACT The public health restrictions put into place to control the COVID-19 pandemic have greatly affected cultural and tourism institutions. Based on normative theory, this study aims to enhance the theoretical understanding of social carrying capacity by analyzing the impact of visitors’ self-protective behaviors and tourism risk perception. A visual method experiment was conducted in museum settings, which are typical indoor cultural and tourism institutions. Results show that the social carrying capacity is significantly influenced by social distancing and mask wearing. Specifically, the visitors’ crowding norm is 0.5 m∼1 m when wearing a mask and 1 m∼1.2 m when not wearing a mask. In addition, tourism risk perception has double effects on the crowding norm; ‘self pressure’ has a positive impact, and ‘group pressure’ has a negative impact. These findings can help museums manage crowding issues as COVID-19 continues to have an impact on the world.
{"title":"The influence of visitors’ self-protective behaviors on social carrying capacity in museums during the COVID-19 pandemic","authors":"Chenyue Zhao, Li Cheng","doi":"10.1080/09647775.2022.2132996","DOIUrl":"https://doi.org/10.1080/09647775.2022.2132996","url":null,"abstract":"ABSTRACT The public health restrictions put into place to control the COVID-19 pandemic have greatly affected cultural and tourism institutions. Based on normative theory, this study aims to enhance the theoretical understanding of social carrying capacity by analyzing the impact of visitors’ self-protective behaviors and tourism risk perception. A visual method experiment was conducted in museum settings, which are typical indoor cultural and tourism institutions. Results show that the social carrying capacity is significantly influenced by social distancing and mask wearing. Specifically, the visitors’ crowding norm is 0.5 m∼1 m when wearing a mask and 1 m∼1.2 m when not wearing a mask. In addition, tourism risk perception has double effects on the crowding norm; ‘self pressure’ has a positive impact, and ‘group pressure’ has a negative impact. These findings can help museums manage crowding issues as COVID-19 continues to have an impact on the world.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44296006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-11DOI: 10.1080/09647775.2022.2132994
Sifan Guo, Xuesen Zheng
The COVID-19 pandemic has affected many public places, including museums, which have experienced unprecedented situations, such as lockdowns and reopening with physical distancing requirements. Therefore, physical museums' welcoming experience for visitors warrants greater research attention today. The entrance gate, foyer, and surroundings are areas that people must touch and pass through to enter the museum. To increase museums' popularity and attract people from the very start of their visit, museum authorities must consider the appearance and the environment of the space where people first arrive when entering the museum. Therefore, this study proposes the arrival space as a new concept to examine how to create a welcoming arrival space in museums. By analyzing the Hintze and Earth Halls in London's Natural History Museum, the design principles of a museum's welcoming experience are described from a space design perspective as a reference for future museum development.
{"title":"Research on the welcoming experience of the museum's arrival space","authors":"Sifan Guo, Xuesen Zheng","doi":"10.1080/09647775.2022.2132994","DOIUrl":"https://doi.org/10.1080/09647775.2022.2132994","url":null,"abstract":"The COVID-19 pandemic has affected many public places, including museums, which have experienced unprecedented situations, such as lockdowns and reopening with physical distancing requirements. Therefore, physical museums' welcoming experience for visitors warrants greater research attention today. The entrance gate, foyer, and surroundings are areas that people must touch and pass through to enter the museum. To increase museums' popularity and attract people from the very start of their visit, museum authorities must consider the appearance and the environment of the space where people first arrive when entering the museum. Therefore, this study proposes the arrival space as a new concept to examine how to create a welcoming arrival space in museums. By analyzing the Hintze and Earth Halls in London's Natural History Museum, the design principles of a museum's welcoming experience are described from a space design perspective as a reference for future museum development.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48139546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-11DOI: 10.1080/09647775.2022.2132993
Marzia Varutti
ABSTRACT This article examines the affective turn in museums: what does it mean for museum theory and practice? How can we theorize its effects? In order to address these questions, the article develops the concept of ‘affective curatorship’, denoting curatorial approaches specifically aimed to affect visitors emotionally. Drawing on recent museological literature and exhibition projects in Europe and North America, the article exemplifies the qualities of affective curatorship and examines how emotions can be leveraged in curatorial practice in connection with the exhibition theme, activities, design, and the senses. The main finding is that affective curatorship is subtly transforming curatorial practice and, through that, the way we think and feel about museums. As a curatorial, theoretical and analytical perspective, affect offers crucial insights into the new roles that museums can play in increasingly emotionally demanding times.
{"title":"The affective turn in museums and the rise of affective curatorship","authors":"Marzia Varutti","doi":"10.1080/09647775.2022.2132993","DOIUrl":"https://doi.org/10.1080/09647775.2022.2132993","url":null,"abstract":"ABSTRACT This article examines the affective turn in museums: what does it mean for museum theory and practice? How can we theorize its effects? In order to address these questions, the article develops the concept of ‘affective curatorship’, denoting curatorial approaches specifically aimed to affect visitors emotionally. Drawing on recent museological literature and exhibition projects in Europe and North America, the article exemplifies the qualities of affective curatorship and examines how emotions can be leveraged in curatorial practice in connection with the exhibition theme, activities, design, and the senses. The main finding is that affective curatorship is subtly transforming curatorial practice and, through that, the way we think and feel about museums. As a curatorial, theoretical and analytical perspective, affect offers crucial insights into the new roles that museums can play in increasingly emotionally demanding times.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43403459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-10DOI: 10.1080/09647775.2022.2132995
Yuha Jung
ABSTRACT NFTs, non-fungible tokens, can represent ownership of unique things based on a relatively new technology of blockchain (ethereum.org). Because of this mechanism, people use NFTs to sell, share and transfer various rights of digital media or tangible objects. Generally, museums, which tend to be risk-averse, are slow to examine or utilize NFTs. This paper discusses the current use cases of NFTs in the museum sector addressing both benefits and challenges that come with museum NFT use to answer how NFTs can be better utilized in the future. Despite a number of challenges, NFTs are untapped resources that could have a wider application for museums. Using the theory of the commons, this paper further develops a model for a common pool of NFT sharing based on the fair use doctrine of copyright and open access model among global museums that are willing to participate, where they can share their NFT collections digitally.
{"title":"Current use cases, benefits and challenges of NFTs in the museum sector: toward common pool model of NFT sharing for educational purposes","authors":"Yuha Jung","doi":"10.1080/09647775.2022.2132995","DOIUrl":"https://doi.org/10.1080/09647775.2022.2132995","url":null,"abstract":"ABSTRACT NFTs, non-fungible tokens, can represent ownership of unique things based on a relatively new technology of blockchain (ethereum.org). Because of this mechanism, people use NFTs to sell, share and transfer various rights of digital media or tangible objects. Generally, museums, which tend to be risk-averse, are slow to examine or utilize NFTs. This paper discusses the current use cases of NFTs in the museum sector addressing both benefits and challenges that come with museum NFT use to answer how NFTs can be better utilized in the future. Despite a number of challenges, NFTs are untapped resources that could have a wider application for museums. Using the theory of the commons, this paper further develops a model for a common pool of NFT sharing based on the fair use doctrine of copyright and open access model among global museums that are willing to participate, where they can share their NFT collections digitally.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44078356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-25DOI: 10.1080/09647775.2022.2111331
Juhee Park
ABSTRACT This study challenges institutionalised collection and documentation practices at museums, providing a space for the reconfiguration of concepts and boundaries of collections data with respect to digital objects in particular. While various technology-driven approaches have been introduced for the management of collections data, little attention has been given to the nature of collections data and how museums can gather them to improve plurality. As part of the experimental project titled Content/Data/Object at the Victoria and Albert Museum (V&A) in London, this research analyses the public workshop wherein participants discussed a digital object at the museum (i.e., Minecraft) as a case study and proposes a conceptual framework with expanded concepts of collections data and possible documentation methods. It provides museums with a dynamic model to diversify collections data that is able to reflect the various needs of the public and allow the interpretation of our heritage to flourish.
{"title":"‘We want to know more than that’: lessons learnt from the public workshop on collections data at the V&A","authors":"Juhee Park","doi":"10.1080/09647775.2022.2111331","DOIUrl":"https://doi.org/10.1080/09647775.2022.2111331","url":null,"abstract":"ABSTRACT This study challenges institutionalised collection and documentation practices at museums, providing a space for the reconfiguration of concepts and boundaries of collections data with respect to digital objects in particular. While various technology-driven approaches have been introduced for the management of collections data, little attention has been given to the nature of collections data and how museums can gather them to improve plurality. As part of the experimental project titled Content/Data/Object at the Victoria and Albert Museum (V&A) in London, this research analyses the public workshop wherein participants discussed a digital object at the museum (i.e., Minecraft) as a case study and proposes a conceptual framework with expanded concepts of collections data and possible documentation methods. It provides museums with a dynamic model to diversify collections data that is able to reflect the various needs of the public and allow the interpretation of our heritage to flourish.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41446501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-25DOI: 10.1080/09647775.2022.2111329
Vanessa Cesário, Valentina Nisi
ABSTRACT While museums are often designed to engage and interest a wide variety of audiences, teenagers are a neglected segment. This article describes a set of findings that aids in designing enjoyable interactive experiences inside natural history museums for teenagers (15–19 years old). For this research, 223 teenagers have been involved through co-design sessions and testing of Augmented Reality prototypes (130 of these teenagers took part in a focus group as well). This work also involved 3 museums from Portugal, 12 cultural heritage professionals, and 17 master's students as sources of information who took part in different research studies. Through qualitative analysis, the findings from the studies provide a strong foundation to inform and inspire work within the emerging research field concerning museum offerings and the current teenage generation.
{"title":"Designing mobile museum experiences for teenagers","authors":"Vanessa Cesário, Valentina Nisi","doi":"10.1080/09647775.2022.2111329","DOIUrl":"https://doi.org/10.1080/09647775.2022.2111329","url":null,"abstract":"ABSTRACT While museums are often designed to engage and interest a wide variety of audiences, teenagers are a neglected segment. This article describes a set of findings that aids in designing enjoyable interactive experiences inside natural history museums for teenagers (15–19 years old). For this research, 223 teenagers have been involved through co-design sessions and testing of Augmented Reality prototypes (130 of these teenagers took part in a focus group as well). This work also involved 3 museums from Portugal, 12 cultural heritage professionals, and 17 master's students as sources of information who took part in different research studies. Through qualitative analysis, the findings from the studies provide a strong foundation to inform and inspire work within the emerging research field concerning museum offerings and the current teenage generation.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43003662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-22DOI: 10.1080/09647775.2022.2111335
Carlos de las Heras-Pedrosa, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, P. López-Delgado, Emelina Galarza-Fernández
ABSTRACT The COVID-19 pandemic has seriously affected the world's cultural institutions, as well as driving digitization and a change in the relationships with their audiences. This study explores how the most visited art-museums in Spain have reacted through their social networks to the pandemic. Two key moments, the confinement and a period one-year after the declaration of the health crisis are compared. A mixed method by combining a content analysis of 2392 publications on Twitter and Instagram and two regression models evidence that COVID-19 has been a turning point in the management of museum communication in digital ecosystems. The main findings highlight the importance of active listening and the ability of these channels to create experiences beyond the physical visit. The strategic value of its implementation is underlined. Practical implications are included and it emphasized the role of entertainment and social support of the museums in crisis situations.
{"title":"Museum communication management in digital ecosystems. Impact of COVID-19 on digital strategy","authors":"Carlos de las Heras-Pedrosa, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, P. López-Delgado, Emelina Galarza-Fernández","doi":"10.1080/09647775.2022.2111335","DOIUrl":"https://doi.org/10.1080/09647775.2022.2111335","url":null,"abstract":"ABSTRACT The COVID-19 pandemic has seriously affected the world's cultural institutions, as well as driving digitization and a change in the relationships with their audiences. This study explores how the most visited art-museums in Spain have reacted through their social networks to the pandemic. Two key moments, the confinement and a period one-year after the declaration of the health crisis are compared. A mixed method by combining a content analysis of 2392 publications on Twitter and Instagram and two regression models evidence that COVID-19 has been a turning point in the management of museum communication in digital ecosystems. The main findings highlight the importance of active listening and the ability of these channels to create experiences beyond the physical visit. The strategic value of its implementation is underlined. Practical implications are included and it emphasized the role of entertainment and social support of the museums in crisis situations.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47341824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-22DOI: 10.1080/09647775.2022.2111328
Sıla Bayındır, Eylem Gökçe Cengiz
ABSTRACT Museums are important locations providing cognitive resources to children in various subjects. Literature suggests that parent–child interaction in the museum differs across cultures. Two of the main reasons for this are the overall attitude towards the child and the autonomy provided. The data reveals that the most decisive factor was parents’ attitudes towards the autonomy of the child. Research primarily focuses on the structure of parent–child interaction in Turkey in the context of museums, and how often scaffolding strategies are used by parents. It also examines how using these strategies differ in terms of parental attitudes toward children and their caretakers as well as their own individual children. The person selecting the object to talk about (mother-father–child) during the interaction process was accepted as an indicator of autonomy support, and how the scaffolding strategies differed correspondingly was investigated. Parents mostly used strategies of mobilization/maintenance and detailed explanation.
{"title":"Investigating parent attitudes from the perspective of learning experiences in a museum","authors":"Sıla Bayındır, Eylem Gökçe Cengiz","doi":"10.1080/09647775.2022.2111328","DOIUrl":"https://doi.org/10.1080/09647775.2022.2111328","url":null,"abstract":"ABSTRACT Museums are important locations providing cognitive resources to children in various subjects. Literature suggests that parent–child interaction in the museum differs across cultures. Two of the main reasons for this are the overall attitude towards the child and the autonomy provided. The data reveals that the most decisive factor was parents’ attitudes towards the autonomy of the child. Research primarily focuses on the structure of parent–child interaction in Turkey in the context of museums, and how often scaffolding strategies are used by parents. It also examines how using these strategies differ in terms of parental attitudes toward children and their caretakers as well as their own individual children. The person selecting the object to talk about (mother-father–child) during the interaction process was accepted as an indicator of autonomy support, and how the scaffolding strategies differed correspondingly was investigated. Parents mostly used strategies of mobilization/maintenance and detailed explanation.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43843439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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