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The Organizational Foundations of Behavioral Strategy 行为策略的组织基础
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039006
P. Puranam
Behavioral strategy aspires to build theories that are behaviorally plausible. However, the diversity of human behaviors can make it challenging to know what behavioral assumptions to use when building theories about organizations and their strategies. Fortunately, organizational contexts are, to varying degrees, designed. This introduces a powerful set of levers – sorting, framing, and structuring – that reduce this diversity of behavioral possibilities to a tractable yet plausible few. Attention to the organizational contexts that shape individual and group behavior can, therefore, help behavioral strategists attain their objectives of building theories with sound behavioral foundations.
行为策略渴望建立行为上合理的理论。然而,人类行为的多样性可能会使我们很难知道在构建关于组织及其战略的理论时应该使用什么行为假设。幸运的是,组织环境在不同程度上是经过设计的。这引入了一套强大的杠杆——排序、框架和结构——将这种行为可能性的多样性减少到可处理但看似合理的少数。因此,关注塑造个人和群体行为的组织环境可以帮助行为战略家实现建立具有良好行为基础的理论的目标。
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引用次数: 2
Some Thoughts on the Development of Disciplines, with Particular Attention to Behavioral Strategy 关于学科发展的几点思考,特别是行为策略
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039001
J. March
Abstract The earliest contributors to discussions of strategy were advisors to military leaders, and that model was carried into early business schools, where the teachers of strategy were, for the most part, people with extensive experience as executives or advisors to them. The key course materials were anecdotes and cases, and the standard intellectual discourse was organized around recollected episodes in organizational history. The central contributions of the early teaching of strategy were consciousness of the complications introduced by complexity, competition, and attention to the second-order surprises of intentional action. There was neither a pretense of theory nor a significant involvement in research. Although it shared in the onus of a general academic skepticism about the academic legitimacy of research on business, the “discipline” of strategy sought to emulate the attributes of more established disciplines. The new field was typified by an early open interdisciplinary flavor that facilitated the differentiation of a new field, and a subsequent refinement that restricted access. By the start of the twenty-first century, this process had run much of its course, and the field of strategy had taken its place as a reasonably respectable academic specialty. The history of an emphasis on real organizations in real situations led to an openness to anchors drawn from sources other than conventional economics. These included particularly the theory of games, the evolutionary theory of the firm, and the behavioral theory of organizations. The struggle for respectability in economics was repeatedly frustrated by the difficulty of discovering a formulation that honored the litany of economics while fitting the observations of real strategy making. The future seems likely to be more of the same, a combination of efforts to secure recognition through emulation of the standards and barriers to entry that characterize established disciplines, and of exploratory gambits that are mostly destined to be forgotten. The optimal balance is likely to be as elusive as it is in other domains.
讨论战略的最早贡献者是军事领导人的顾问,这种模式被带入了早期的商学院,在那里,战略教师在很大程度上是具有丰富经验的高管或顾问。主要的课程材料是轶事和案例,标准的知识话语是围绕组织历史上的回忆事件组织的。早期战略教学的主要贡献是意识到复杂性、竞争带来的复杂性,以及对有意行动的二阶意外的关注。既没有假装理论,也没有大量参与研究。尽管它分担了对商业研究的学术合法性普遍持怀疑态度的学术责任,但战略“学科”试图模仿更成熟学科的属性。新领域的典型特征是早期开放的跨学科风格,促进了新领域的区分,随后的细化限制了访问。到21世纪初,这一过程已经完成了大部分,战略领域已经成为一个相当受人尊敬的学术专业。强调真实情况下的真实组织的历史导致了对传统经济学以外来源的锚的开放。其中特别包括博弈论、企业进化理论和组织行为理论。在经济学中争取体面的斗争一再受挫,因为很难找到一个既尊重经济学的冗长论述,又符合实际战略制定的观察结果的公式。未来似乎更有可能是相同的,通过模仿标准和进入门槛来获得认可的努力,以及大多数注定要被遗忘的探索策略,将这些努力结合起来。最佳平衡很可能像在其他领域一样难以捉摸。
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引用次数: 5
Where to Search? 在哪里搜索?
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039007
H. Greve
Abstract Problemistic search is a central part of behavioral strategy because it is a fundamental step in the decision process leading to strategic change. Despite the significant research efforts so far, there is a gap in our understanding of search. Unlike the theory of myopic search, most research so far has emphasized search initiated by performance relative to aspiration levels on goals that are too broad to justify directing search toward the form of strategic change selected for investigation. In the following, I outline the foundation of an extended theory of problemistic search in response to broad goals through either broad search, use of multiple goals, use of power, reliance on cognitive biases, or responses to environmental stimuli. Each of these processes, alone or in combination, can give more specific predictions of where firms search when encountering performance below aspiration levels on broad goals. Substantial progress in empirical research is needed, however, to distinguish which of these processes occur.
问题搜索是行为战略的核心部分,因为它是导致战略变化的决策过程中的一个基本步骤。尽管到目前为止,我们已经做了大量的研究工作,但我们对搜索的理解还存在差距。与短视搜索理论不同的是,迄今为止的大多数研究都强调了相对于目标期望水平的绩效发起的搜索,这些目标过于宽泛,无法证明将搜索指向为调查而选择的战略变革形式是合理的。在下文中,我将通过广泛的搜索、多重目标的使用、权力的使用、对认知偏见的依赖或对环境刺激的反应来概述问题搜索的扩展理论的基础。这些过程中的每一个,单独或结合起来,都可以提供更具体的预测,当企业遇到低于远大目标期望水平的表现时,它们会从哪里寻找。然而,需要在实证研究方面取得实质性进展,以区分这些过程中的哪一个发生。
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引用次数: 18
Organizational Sensing and the Occasions for Strategizing 组织感知与战略制定时机
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039008
S. Winter
Abstract What can a behavioral approach contribute to the understanding of strategizing? Assuming that “strategizing” is a deliberative process typically engaged in by small groups in the leadership of a large organization, the most promising targets for behavioral studies may not be that process itself. Attention could well go instead to the organizational sensors that detect strategic issues and provide the information input for considering them, and the constraints that limit implementation. In contrast to the content of deliberation, these sensors and related structures are often slow-moving organizational traits and may be readily observable from external vantage points – such as the position of an observer seeking to predict the strategic choices of the organization.
行为方法对战略制定的理解有何帮助?假设“战略制定”是一个审议过程,通常由大型组织的领导层中的小团体参与,行为研究最有希望的目标可能不是这个过程本身。相反,很可能把注意力放在组织的传感器上,这些传感器检测战略问题并为考虑这些问题提供信息输入,以及限制执行的制约因素。与审议的内容相反,这些传感器和相关结构往往是缓慢移动的组织特征,可以很容易地从外部有利位置观察到-例如观察者寻求预测组织的战略选择的位置。
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引用次数: 1
Behavioral Strategy: An Alternative Account of Superior Profitability? 行为策略:卓越盈利能力的另一种解释?
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039015
Christina Fang, Chengwei Liu
Abstract Behavioral strategy completes the analyses of superior profitability by highlighting how non-economic, behavioral barriers generate an alternative source of strategic opportunities. Existing internal and external analysis frameworks fail to explain why strategic factors can be systematically mispriced and why large firms’ structural and resource advantage are regularly disrupted by entrepreneurs. We argue that the systematic biases documented in the behavioral and organizational sciences in fact illuminate an alternative source of competitive advantage. Strategists could develop superior insights into the value of resources and recognize factors that are either under- or overvalued while competitors remain blind to such possibilities. Our argument is illustrated by how three “underdogs” disrupted the incumbents in their industries by exploiting rivals’ predictable biases and blind spots. We conclude by discussing how our ideas can be generalized as an alternative, behavioral approach for strategy.
行为战略通过强调非经济的行为障碍如何产生战略机会的替代来源,完成了对卓越盈利能力的分析。现有的内部和外部分析框架无法解释为什么战略因素可能被系统性地错误定价,以及为什么大公司的结构和资源优势经常被企业家破坏。我们认为,行为科学和组织科学中记录的系统性偏见实际上阐明了竞争优势的另一种来源。战略家可以对资源的价值形成卓越的洞察力,并认识到被低估或高估的因素,而竞争对手却对这种可能性视而不见。我们的论点可以通过三家“失败者”如何利用竞争对手可预见的偏见和盲点,颠覆各自行业的既有企业来说明。最后,我们将讨论如何将我们的想法概括为策略的替代行为方法。
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引用次数: 0
The Three Minds of the Strategist: Toward an Agentic Perspective in Behavioral Strategy 战略家的三心:行为策略的代理视角
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039012
V. Rindova, L. Martins
Abstract By theorizing choice as an information and decision problem, behavioral strategy research has not considered fully the agentic capacities of strategists. We argue that agentic capacities are distinct from decision-making and information-processing capacities as they rest on temporally anchored engagements with the world through habit, imagination, and judgment. We propose that understanding agency as temporally anchored action capacities is particularly important for research in behavioral strategy, as strategic phenomena encompass accumulated experience and path-dependencies (the past), ongoing competitive, market, and organizational interactions and exchanges (the present), and plans, visions, and forecasts for the future (the future). We outline how strategic choice and agency involve cognitive engagement in the three time horizons through distinct cognitive capabilities and the organizational processes that support them.
摘要通过将选择理论化为一个信息和决策问题,行为策略研究没有充分考虑战略家的代理能力。我们认为,代理能力不同于决策和信息处理能力,因为它们依赖于通过习惯、想象和判断与世界进行的时间锚定的接触。我们提出,将代理理解为时间锚定的行动能力对于行为战略的研究尤其重要,因为战略现象包括积累的经验和路径依赖(过去)、持续的竞争、市场和组织互动和交流(现在),以及对未来(未来)的计划、愿景和预测。我们概述了战略选择和代理如何通过不同的认知能力和支持它们的组织过程,在三个时间范围内涉及认知参与。
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引用次数: 5
Behavioral Strategy and Strategy Prescription 行为策略与策略处方
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039014
P. Bromiley, Devaki Rau
Can (and should) strategy scholarship attempt to find general prescriptions for business strategy that are applicable to all firms across all business conditions? We suggest that a universal theory of business strategy is a chimera: attractive but completely illusory. Our argument is based on two fundamental insights namely, organizations do not automatically adopt all practices and activities that could benefit them (even if knowledge about those activities is in the public domain), and theories and empirical work can address portions of the strategy problem usefully without attempting or achieving a general theory of strategy. Based on this, we believe strategy scholarship can fruitfully build on a variety of mid-range theories to offer three things from a prescriptive standpoint: (1) understanding the structure and processes inherent in organizations and markets; (2) offering productive ways to frame and analyze problems; and (3) offering recommendations for stratagems that appear successful. More generally, organizations might find immense value in strategy scholarship that offers specific tools, prescriptions, and alternative ways of looking at a problem, and that raise performance, on average.
战略奖学金能(也应该)试图找到适用于所有企业的商业战略的一般处方吗?我们认为,商业战略的普遍理论是一种幻想:有吸引力但完全是虚幻的。我们的论点基于两个基本见解,即组织不会自动采用所有可能使其受益的实践和活动(即使有关这些活动的知识是公共领域的),理论和实证工作可以有效地解决部分战略问题,而无需尝试或实现一般的战略理论。基于此,我们相信战略学术可以在各种中档理论的基础上卓有成效地从规定的角度提供三件事:(1)理解组织和市场固有的结构和过程;(2) 提供富有成效的方法来构建和分析问题;以及(3)为看似成功的战略提供建议。更普遍地说,组织可能会发现战略学术的巨大价值,它提供了特定的工具、处方和看待问题的替代方法,并平均提高了绩效。
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引用次数: 1
Hierarchical Sensing and Strategic Decision-Making 层次感知与战略决策
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039009
E. Green, Z. Shapira
Abstract There are many cases where top management either missed or almost missed detecting or interpreting a major change in the environment that might have led them to a major setback. We propose a model of sensing in hierarchical organizations that describes a sequence of sensing and detecting changes in the environment, followed by successive stages of perception, interpretation, and finally action. We model an organization as a complex signal detection system, where the flow of information among members of the organization is constrained by two elements: the structure of the organization, which is defined by who reports to whom, and the attentional and cognitive limitations of the individuals. We infer the probability of sensing over time for different levels of environmental shocks and different organizational structures. By focusing on the (un)reliability of sensing and the information flow in different organizational structures, we are able to provide preliminary analysis of the trade-offs among cognitive limitations, speed of detection, modes of information flow, and the resulting performance measure of delay, false-alarms, and true detections.
摘要在许多情况下,高层管理人员要么错过了,要么几乎错过了检测或解释环境中可能导致他们遭遇重大挫折的重大变化。我们提出了一个层次组织中的感知模型,该模型描述了一系列感知和检测环境变化的过程,然后是感知、解释和最终行动的连续阶段。我们将组织建模为一个复杂的信号检测系统,其中组织成员之间的信息流受到两个因素的约束:组织结构,由谁向谁报告来定义,以及个人的注意力和认知限制。我们推断了随着时间的推移,对不同水平的环境冲击和不同的组织结构进行感知的概率。通过关注不同组织结构中感知和信息流的(不)可靠性,我们能够对认知局限性、检测速度、信息流模式以及由此产生的延迟、误报和真实检测的性能度量之间的权衡进行初步分析。
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引用次数: 1
A Strategy for Behavioral Strategy: Appraisal of Small, Midsize, and Large Tent Conceptions of This Embryonic Community 行为策略的策略:对这个胚胎群落的小型、中型和大型帐篷概念的评估
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-09-10 DOI: 10.1108/S0742-332220180000039002
D. Hambrick, Craig Crossland
Abstract Despite widespread interest in “behavioral strategy,” it is not clear what this term, or its associated academic subfield, is all about. Unless a critical mass of scholars can agree on the meaning of behavioral strategy, and professionally identify with it, this embryonic community may face a marginal existence. We describe three alternative conceptions for the academic subfield of behavioral strategy, along with assessments of the pros and cons of each. The “small tent” version amounts to a direct transposition of the logic of behavioral economics to the field of strategic management, specifically in the style of behavioral decision research. The “midsize tent” view is that behavioral strategy is a commitment to understanding the psychology of strategists. And the “large tent’ view includes consideration of any and all psychological, sociological, and political factors that influence strategic outcomes. We conclude that the midsize tent represents the best path forward, not too narrow and not too broad, allowing rich scope but with coherence. The large tent conception of behavioral strategy, however, is not out of the question and warrants serious consideration.
摘要尽管人们对“行为策略”有着广泛的兴趣,但尚不清楚这个术语或其相关的学术子领域是关于什么的。除非大量学者能够就行为策略的含义达成一致,并在专业上认同它,否则这个萌芽的群体可能会面临边缘化的存在。我们描述了行为策略学术子领域的三个替代概念,以及对每一个概念的优缺点的评估。“小帐篷”版本相当于将行为经济学的逻辑直接转移到战略管理领域,特别是行为决策研究的风格。“中型帐篷”的观点是,行为策略是理解战略家心理的承诺。和“大帐篷”的观点包括考虑影响战略结果的任何和所有心理、社会学和政治因素。我们得出的结论是,中型帐篷代表了最佳的前进道路,既不太窄也不太宽,允许丰富的范围,但具有连贯性。然而,行为战略的大帐篷概念并非不可能,值得认真考虑ideration。
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引用次数: 13
Large Corporations, Social Capital, and Community Philanthropy 大公司、社会资本与社区慈善
4区 管理学 Q3 Economics, Econometrics and Finance Pub Date : 2018-07-31 DOI: 10.1108/S0742-332220180000038013
Matthew K. O. Lee, Christopher Marquis
A large and growing literature examines the explicit social responsibility practices of companies. Yet corporations’ greatest consequences for social welfare arguably occur through indirect processes that shape the social fabric that sustains generosity and mutual support within communities. Based on this logic, we theorize and test a model that suggests two pathways by which large corporations affect community philanthropy: (1) through direct engagement in community philanthropy and (2) by indirectly influencing the efficacy of community social capital, defined as the relationships among community members that facilitate social support and maintenance of social welfare. Our analysis of United Way contributions in 136 US cities over the 46 years from 1952 to 1997 supports our model. We find that the presence of corporations weakens the contributions of both elite and working-class social capital on community philanthropy. Our findings thus contribute to a novel view of corporate social responsibility based on how corporations influence the social capital of the communities in which they are embedded.
越来越多的文献研究了企业明确的社会责任实践。然而,可以说,企业对社会福利的最大影响是通过间接过程产生的,这些过程塑造了维持社区内慷慨和相互支持的社会结构。基于这一逻辑,我们对一个模型进行了理论化和检验,该模型提出了大公司影响社区慈善事业的两种途径:(1)通过直接参与社区慈善事业;(2)通过间接影响社区社会资本的有效性,即社区成员之间促进社会支持和维护社会福利的关系。我们对1952年至1997年46年间美国136个城市的联合劝募会捐款的分析支持了我们的模型。我们发现,企业的存在削弱了精英和工薪阶层社会资本对社区慈善事业的贡献。因此,我们的发现有助于基于企业如何影响其所在社区的社会资本的企业社会责任的新观点。
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引用次数: 2
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Advances in Strategic Management-A Research Annual
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