The role of financial literacy in fostering firm performance has gained increasing attention in contemporary research. This paper introduces a novel methodology for identifying successful companies, utilizing unique and granular data derived from financial statements and the Central Credit Registry. To determine the critical importance of financial literacy for firm success, this study examines a substantial sample of firms to evaluate their financial capabilities, fill gaps in empirical evidence, and enhance the reliability and generalizability of the results. Our analysis investigates how varying levels of financial literacy, digitalization, and educational attainment among firm managers impact company success. By employing logit models, we identify a series of characteristics that have proven to be important for company success in Romania. According to the results, essential characteristics shaping company success include the educational attainment of top management, the level of financial literacy, and digitalization, as well as solvency, liquidity, and the firm's financing through bank loans. Our insights underscore the need for targeted financial literacy programs and policy interventions aimed at improving managerial competencies. Thus, we provide valuable findings for both policymakers and academia, suggesting that investing in financial literacy is essential for the performance and long-term viability of firms.
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