ESG is under attack from all sides. Opponents object to the incorporation of environmental, social, and governance (“ESG”) issues in investment decisions, arguing that it allows fund managers to pursue their own agendas at the expense of client returns. Proposed solutions range from disinvesting from ESG funds to banning ESG outright. In January 2024, Republican lawmakers in New Hampshire introduced a bill to prohibit the state from investing in funds that consider ESG factors; violation would be a felony punishable by up to 20 years in prison.
Supporters range from true believers, who view ESG as a sure-fire way to achieve both financial returns and social impact, to opportunists who saw ESG – at least historically – as a means to exploit a bubble. Asset managers launched ESG funds; companies courted capital, customers, and colleagues by touting their ESG credentials; and authors, influencers, and professors reinvented themselves as ESG experts even if they never previously cared for the topic. But both true believers and opportunists are recognizing the shifting sands – the former are ploughing ahead but calling it something different; the latter are reversing course and looking for the next fad. In June 2023, BlackRock's Larry Fink, a previously outspoken ESG supporter, announced that he'd no longer use the ESG term because it had become “weaponized,” but not change his actual stance. A January 2024 Financial Times article noted that just six funds citing ESG factors launched in the second half of 2023, as compared with 55 in the first half.1 On the same day, the Wall Street Journal dubbed ESG “the latest dirty word in Corporate America.”2
Alongside the true believers and opportunists lies a third group of supporters. They believe that the practice of integrating some – but not all – ESG factors, can create value, but the term “ESG” has several problems. In a 2023 article entitled “The End of ESG,” I argued that ESG is “extremely important” because it is critical to long-term value and thus should be of interest to anyone, but the term “ESG” implies that it's niche. I also claimed that it is “nothing special” compared to other intangible assets such as productivity, innovation, and culture, but the term “ESG” puts it on a pedestal.3 This is far more than a semantic issue since the term ends up affecting the practice; the “incorporation” of environmental, social, and governance factors sometimes morphs into their “prioritization” or “exclusive consideration.” Some companies allocate capital to initiatives that can be labelled ESG over those that might create more long-term value, or make misguided decisions designed to improve ESG metrics even when they are not material to the business. Some investors buy a stock that satisfies ESG criteria with little regard for its price, or automatically vote against the appointment of a new director if it does not achieve their board diversity target, irrespective