Journal of Innovation & Knowledge最新文献_第4页

How digital transformation shapes employee creativity: Insights from the ability-motivation-opportunity framework and qualitative comparative analysis 数字化转型如何塑造员工创造力：来自能力-动机-机会框架和定性比较分析的见解

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-20 DOI: 10.1016/j.jik.2026.100950

Ye Yang , Ling Yuan , Songlin Yang , Ziyi Liu

As digital technology and innovation-driven strategies become central to corporate strategy, fostering employee creativity has emerged as a critical objective of digital transformation. However, extant research predominantly relies on linear methods and net-effect analyses, failing to adopt a configurational perspective that can elucidate the synergistic mechanisms among the factors shaping creativity during digital transformation. Based on the ability-motivation-opportunity (AMO) framework, this study integrates individual and contextual factors and employs fuzzy-set qualitative comparative analysis (fsQCA) to analyze three-wave survey data from 305 employees, thereby identifying the configurational paths that lead to high radical and incremental creativity. This approach addresses a key limitation in current research by capturing the complex, nonlinear causal mechanisms often overlooked by conventional analytical frameworks. The findings reveal that seven factors—digital transformation, digital transformational leadership, harmonious passion, obsessive passion, external search, intuitive cognitive style, and analytical cognitive style—combine to form three distinct configurations for radical creativity and three for incremental creativity. Specifically, harmonious passion is a common core condition for radical creativity, whereas digital transformation and digital transformational leadership act as substitutive antecedents. This study contributes a novel configurational understanding of employee creativity during digital transformation, highlighting the complementary and substitutive roles of AMO elements, and offers practical guidance for firms to stimulate contextually appropriate creativity.

随着数字技术和创新驱动战略成为企业战略的核心，培养员工创造力已成为数字化转型的关键目标。然而，现有的研究主要依赖于线性方法和净效应分析，未能采用配置视角来阐明数字化转型中影响创造力的因素之间的协同机制。本研究基于能力-动机-机会（AMO）框架，整合个体因素和情境因素，运用模糊集定性比较分析（fsQCA）对305名员工的三波调查数据进行分析，从而找出导致高激进式和渐进式创造力的构形路径。这种方法解决了当前研究中的一个关键限制，即捕获了传统分析框架经常忽略的复杂非线性因果机制。研究发现，数字化转型、数字化转型领导、和谐激情、强迫性激情、外部搜索、直觉型认知风格和分析型认知风格这七个因素共同构成了激进型创造力和渐进式创造力的三种不同配置。具体而言，和谐激情是激进创造力的共同核心条件，而数字化转型和数字化转型领导力则是替代的前因。本研究对数字化转型中的员工创造力提供了一种全新的构型理解，强调了AMO要素的互补和替代作用，并为企业激发情境相适应的创造力提供了实践指导。

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引用次数: 0

Knowledge Sharing and Value Co-Creation behaviors on Tourism Platforms: The Moderating Role of Sharer Reputation 旅游平台知识共享与价值共创行为：分享者声誉的调节作用

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-19 DOI: 10.1016/j.jik.2026.100938

Guoyin Jiang, Wanqiang Yang, Rong Liu

User engagement in knowledge sharing (KS) and value co-creation (VCC) is essential for the sustainability of a travel-focused user-generated content (UGC) platform. However, systematic research exploring the drivers of these behaviors within such platforms remains limited. This study draws on social capital theory (SCT) and social exchange theory (SET) and employs a mixed-methods approach to identify the antecedents influencing KS and VCC. Data were collected through semi-structured interviews with 30 users, along with two survey rounds yielding 705 valid responses from Mafengwo, one of China’s leading travel-focused UGC platforms. The findings reveal three key antecedents—credible signals (CS), platform relational embeddedness (PRE), and prosocial motivation (PM)—that significantly influence users’ motivation to share knowledge, subsequently fostering VCC behaviors. Additionally, KS serves as a mediator for the effects of these antecedents on VCC, while the knowledge sharer’s reputation (KSR) moderates these relationships. This research contributes to a deeper theoretical understanding of user behavior within the travel-focused UGC platform communities and offers practical insights for platform managers seeking to boost user participation and promote collaborative value creation.

用户参与知识共享（KS）和价值共同创造（VCC）对于以旅游为重点的用户生成内容（UGC）平台的可持续性至关重要。然而，在这些平台中探索这些行为驱动因素的系统研究仍然有限。本研究借鉴社会资本理论（SCT）和社会交换理论（SET），采用混合方法识别影响KS和VCC的前因。数据是通过对30名用户的半结构化访谈，以及来自蚂蜂窝（中国领先的旅游UGC平台之一）的两轮调查收集的，共有705份有效回复。研究结果显示，可信信号（CS）、平台关系嵌入（PRE）和亲社会动机（PM）这三个关键前因显著影响用户分享知识的动机，进而促进VCC行为。此外，知识共享者的声誉（KSR）调节了这些前因对VCC的影响，而知识共享者的声誉（KS）则调节了这些关系。本研究有助于对以旅游为重点的UGC平台社区的用户行为进行更深入的理论理解，并为寻求提高用户参与度和促进协同价值创造的平台管理者提供实践见解。

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引用次数: 0

Are net zero emissions a priority for able CEOs? 净零排放是有能力的ceo的优先事项吗？

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-17 DOI: 10.1016/j.jik.2026.100945

Isabel-María García-Sánchez

It is vital for society to understand the climate ambitions of corporate leaders, as the commitments and actions they promote to address global warming can help create a more sustainable future for all. Furthermore, the endeavour to attain net zero will engender an irrevocable transformation of business as we know it. In this paper, we assess how companies respond to climate change, using a score that measures their strategic and operational efforts to achieve net zero emissions. For a balanced data panel of 5047 international companies in the period 2015–2022, our evidence shows that firms led by able CEOs present an upper level of implementation and progress with their climate action plan, better anticipating global challenges. In the case of less able CEOs, their interest arises as a response to solutions proposed for economic recovery or new needs in terms of energy management, derived from the disruptive events in the period 2020–2022, or appears in a company with stronger governance mechanisms that limit the CEO’s discretion.

对于社会来说，了解企业领导人的气候抱负至关重要，因为他们为应对全球变暖所做出的承诺和采取的行动，有助于为所有人创造一个更可持续的未来。此外，实现净零的努力将导致我们所知的商业不可逆转的转变。在本文中，我们评估了企业如何应对气候变化，使用一个分数来衡量他们在实现净零排放方面的战略和运营努力。对于2015-2022年5047家跨国公司的平衡数据面板，我们的证据表明，由有能力的首席执行官领导的公司在气候行动计划的实施和进展方面表现出更高的水平，能够更好地预测全球挑战。在能力较差的CEO的情况下，他们的兴趣是对经济复苏提出的解决方案或能源管理方面的新需求的回应，源于2020-2022年期间的破坏性事件，或者出现在具有更强大的治理机制的公司，限制了CEO的自由裁量权。

引用次数: 0

Promoting green innovation: The pivotal role of government environmental information disclosure 推动绿色创新：政府环境信息公开的关键作用

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-16 DOI: 10.1016/j.jik.2026.100937

Lanxiang Xu , Qingqing Niu

Government environmental information disclosure is pivotal for fostering a participatory environmental governance system; however, its effectiveness in promoting firm-level green innovation remains insufficiently understood. This study examines such disclosure as a soft regulatory institutional mechanism influencing corporate green innovation. Drawing on a novel city-level disclosure index derived from government transparency reports, we assess its impact on both strategic and substantive green innovation among Chinese firms. The effects are particularly pronounced for firms with weak political ties or executive teams lacking environmental expertise, highlighting that responsiveness to policy signals is contingent upon firms’ environmental sensitivity. Mechanism analysis reveals that environmental information disclosure enhances green innovation primarily by activating public environmental concern, thereby increasing external institutional pressure. Moreover, the effectiveness of disclosure exhibits notable heterogeneity. At the regional level, stronger impacts are observed in economically advanced regions with stringent environmental regulation. At the industry level, the effect is amplified in pollution-intensive sectors and industries with high market concentration. At the firm level, state-owned enterprises and firms with a strong corporate social responsibility (CSR) orientation demonstrate greater receptivity to disclosure initiatives. These findings underscore the governance value of transparency and offer actionable insights for policymakers seeking to develop adaptive, information-based environmental governance frameworks that utilize soft regulatory tools to facilitate sustainable corporate transformation.

政府环境信息公开是构建参与式环境治理体系的关键；然而，其在促进企业层面绿色创新方面的有效性仍未得到充分认识。本研究考察了企业信息披露作为一种软监管制度机制对企业绿色创新的影响。利用政府透明度报告中衍生的城市披露指数，我们评估了其对中国企业战略和实质性绿色创新的影响。这种影响对政治关系薄弱的公司或缺乏环境专门知识的管理团队尤其明显，突出表明对政策信号的反应取决于公司的环境敏感性。机制分析表明，环境信息披露促进绿色创新的主要途径是激发公众的环境关注，从而增加外部制度压力。此外，信息披露的有效性表现出显著的异质性。在区域层面上，经济发达、环境监管严格的地区受到的影响更大。在行业层面，污染密集型行业和市场集中度高的行业的影响更大。在企业层面，国有企业和企业社会责任取向强的企业对信息披露的接受程度更高。这些发现强调了透明度的治理价值，并为政策制定者提供了可操作的见解，这些政策制定者正在寻求开发适应性的、基于信息的环境治理框架，利用软监管工具促进可持续的企业转型。

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引用次数: 0

Consumer intentions to purchase wines with Blockchain and quick-response code tracking: Insights from an extended stimulus–organism–response model 消费者购买带有区块链和快速响应代码跟踪的葡萄酒的意图：来自扩展刺激-有机体-反应模型的见解

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-15 DOI: 10.1016/j.jik.2026.100944

Ángel Peiró-Signes , Nino Adamashvili , Magdaléna Tupá , Antonino Galati

Consumers’ demand for transparency, authenticity and safety in food and beverage products continues to rise. Blockchain technology (BCT) and quick-response (QR) codes have emerged as powerful tools for enhancing product traceability. Understanding the psychological and behavioural mechanisms underlying consumers’ acceptance of such technologies is crucial for producers and policymakers alike. Therefore, this study explores the factors influencing consumers’ intention to purchase wines traceable through BCT and QR codes through an extended stimulus–organism–response model enriched with constructs from the theory of perceived risk. A survey was conducted in February 2025 with a sample representative of the Italian population (N = 1001). The collected data were analysed using a validated partial least squares structural equation modelling approach to examine how external stimuli (transparency and traceability, diagnosticity, subjective norms and facilitating conditions), individual perceptions (perceived value, trust and usefulness), emotional responses (hedonic perception), risk perception, and BCT knowledge shape consumers’ purchase intention. The results show that diagnosticity and transparency significantly enhance perceived value, which in turn strongly influences purchase intention. While knowledge of BCT positively affects hedonic perception, it has a limited effect on perceived usefulness or trust, highlighting that technological familiarity is not a dominant driver of technology adoption. However, hedonic perception emerges as the strongest predictor of purchase intention, highlighting the importance of designing engaging and enjoyable traceability experiences. Social and contextual factors, particularly subjective norms and facilitating conditions, significantly affect perceived usefulness, which in turn contributes to purchase intention. Perceived risk has a significant but relatively small effect on purchase intention. The model explains 68.1% of the variance in purchase intention, offering novel insights for technology developers, marketers and policymakers seeking to foster consumers’ acceptance of digital traceability in the wine sector.

消费者对食品和饮料产品的透明度、真实性和安全性的要求不断提高。区块链技术（BCT）和快速响应（QR）码已成为增强产品可追溯性的有力工具。了解消费者接受此类技术的心理和行为机制对生产者和决策者都至关重要。因此，本研究通过一个扩展的刺激-有机体-反应模型，结合感知风险理论的构式，探讨影响消费者购买可通过BCT和QR码追踪的葡萄酒意愿的因素。2025年2月进行了一项调查，抽样代表了意大利人口（N = 1001）。收集到的数据使用经过验证的偏最小二乘结构方程建模方法进行分析，以研究外部刺激（透明度和可追溯性、诊断性、主观规范和促进条件）、个人感知（感知价值、信任和有用性）、情绪反应（享乐感知）、风险感知和BCT知识如何塑造消费者的购买意愿。结果显示，诊断性和透明度显著提升感知价值，进而强烈影响购买意愿。虽然BCT知识对享乐感知有积极影响，但它对感知有用性或信任的影响有限，这表明技术熟悉度并不是技术采用的主要驱动因素。然而，享乐感知是购买意愿的最强预测因子，这突出了设计引人入胜和愉快的可追溯体验的重要性。社会和环境因素，特别是主观规范和便利条件，显著影响感知有用性，进而影响购买意愿。感知风险对购买意愿的影响显著但相对较小。该模型解释了68.1%的购买意愿差异，为技术开发人员、营销人员和政策制定者提供了新的见解，以促进消费者接受葡萄酒行业的数字可追溯性。

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引用次数: 0

Integrating knowledge and innovation through ambidextrous leadership: dual pathways to business circularity 通过灵巧的领导整合知识和创新：实现商业循环的双重途径

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-10 DOI: 10.1016/j.jik.2025.100935

Noor Ul Hadi

This study explores how ambidextrous leadership integrates organizational knowledge and innovation to promote business circularity, focusing on the parallel mediating mechanisms of circular exploitative and circular explorative activities. Specifically, drawing on the resource-based view and the dynamic capabilities framework, it investigates how leadership mobilizes existing knowledge for operational efficiency (exploitation) and generates new knowledge for long-term innovation (exploration) to support circular economy (CE) business model adoption. Data were collected in two waves from 292 owners and managers of marble manufacturing firms. Using SmartPLS v4.1.1.5, the measurement and structural models were estimated utilizing CB-SEM and bootstrapped parallel mediation. Necessary condition analysis (NCA) was further performed to explore the sufficiency and necessity of the parallelism of the two mediating mechanisms. The results indicate that ambidextrous leadership significantly affects business circularity, with circular exploitation and circular exploration fully and significantly mediating this effect. Meanwhile, circular exploration emerges as the stronger pathway. NCA demonstrates that both activities are necessary conditions for achieving higher business circularity. The findings extend circular ambidexterity theory and reinforce the complementary nature of exploitative and explorative practices in sustainability transitions. Practically, the study highlights that leaders in resource-intensive industries need to cultivate both process-driven efficiency and innovation-led transformation to support the transition toward CE business models.

本研究探讨了双灵巧领导如何整合组织知识和创新来促进企业循环，重点研究了循环利用和循环探索活动的平行中介机制。具体而言，利用资源基础观点和动态能力框架，研究领导力如何调动现有知识以提高运营效率（开发），并为长期创新（探索）产生新知识，以支持循环经济（CE）商业模式的采用。数据分两批从292名大理石制造公司的业主和经理中收集。使用SmartPLS v4.1.1.5，利用CB-SEM和bootstrap并行中介对测量模型和结构模型进行估计。必要条件分析（NCA）进一步探讨了两种中介机制并行性的充分性和必要性。结果表明，双灵巧型领导显著影响企业循环度，循环开发和循环探索充分且显著地中介了这种影响。同时，循环探索作为更强的路径出现。NCA表明，这两项活动都是实现更高业务循环的必要条件。研究结果扩展了循环双重性理论，并加强了可持续性转型中剥削和探索实践的互补性。实际上，该研究强调，资源密集型行业的领导者需要培养流程驱动的效率和创新驱动的转型，以支持向CE商业模式的过渡。

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引用次数: 0

An innovative customer-centric approach to enhancing the competitiveness of tourism destinations 以创新的顾客为中心，提升旅游目的地的竞争力

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-08 DOI: 10.1016/j.jik.2025.100922

Ștefan Cătălin POPA, Ana Alexandra OLARIU, Corina-Elena MIRCIOIU

The tourism sector has grown considerably thanks to digitalization, which facilitates planning and enables businesses and potential customers to connect more efficiently. This study analyzes the need for investment in Romanian tourism infrastructure and evaluates industry performance using data from 466 respondents who completed an online questionnaire about tourism attributes and outcomes based on their recent experiences. Through the triangulation method—including a content analysis, an analysis based on partial least squares structural equation modeling, and a combined importance–performance map analysis and necessary conditions analysis—this research identifies key elements of the tourism framework, the relationships established between them, and the priorities that require increased managerial attention to enhance customer-perceived performance. The study contributes to the scientific field by offering a novel customer-centric perspective on defining tourism infrastructure and provides practical insights for industry stakeholders to identify tourists’ needs and implement targeted strategies.

数字化促进了规划，使企业和潜在客户更有效地联系起来，旅游业因此得到了长足发展。这项研究分析了罗马尼亚旅游基础设施的投资需求，并利用466名受访者的数据评估了行业绩效，这些受访者根据他们最近的经历完成了一份关于旅游属性和结果的在线问卷。通过三角测量方法——包括内容分析、基于偏最小二乘结构方程模型的分析、综合重要性-绩效图分析和必要条件分析——本研究确定了旅游框架的关键要素、它们之间建立的关系，以及需要增加管理关注以提高客户感知绩效的优先事项。该研究为旅游基础设施的定义提供了一个全新的以客户为中心的视角，并为行业利益相关者提供了实际的见解，以确定游客的需求并实施有针对性的战略，从而为科学领域做出了贡献。

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引用次数: 0

Environmental, organizational, and individual determinants of AI adoption: A multilevel knowledge and analysis 人工智能采用的环境、组织和个人决定因素：多层次的知识和分析

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-07 DOI: 10.1016/j.jik.2025.100934

Flávio Tiago , António Almeida

This study examined the determinants of artificial intelligence (AI) adoption in small- and medium-sized enterprises (SMEs) through a comprehensive dual-methodology approach. Drawing on the Country-Human resources-Adoption/technological-INdividual AI adoption (CHAIN-AI) framework, we integrated different theoretical currents, namely, the Technology-Organization-Environment (TOE) framework, the Technology Acceptance Model (TAM), and Regret Theory (RT), to analyze adoption patterns across multiple levels. Our research methodology encompassed two distinct phases. First, we conducted a macro-level analysis using Eurobarometer (2023) survey data to examine AI adoption trends across European SMEs. Second, we administered an online survey to 186 digital marketing professionals to investigate micro-level adoption behaviors and attitudes. Study 1 revealed significant correlations between AI adoption rates and organizational characteristics, including firm size, sector, and geographic location. Larger and service-oriented firms demonstrated higher adoption propensities. Macroeconomic indicators such as gross domestic product (GDP) and innovation capacity were positively correlated with adoption rates, whereas cultural dimensions, particularly long-term orientation (LTO), exhibited negative correlations. Study 2 illustrated the psychological and organizational mechanisms underlying AI adoption, with perceived usefulness (PU) emerging as the primary predictor of behavioral intention. In contrast, perceived ease of use (PEOU) showed non-significant effects on adoption outcomes. Post-adoption regret (R) negatively influenced both attitudes and behavioral intentions toward AI implementation. This study contributes to the literature on technology adoption by providing an empirically grounded framework for understanding the dynamics of AI adoption in SMEs. This model offers evidence-based recommendations for policy development and organizational implementation strategies.

本研究通过全面的双方法学方法研究了中小型企业采用人工智能（AI）的决定因素。利用国家-人力资源-采用/技术-个人人工智能采用（CHAIN-AI）框架，我们整合了不同的理论潮流，即技术-组织-环境（TOE）框架、技术接受模型（TAM）和后悔理论（RT），以分析多层次的采用模式。我们的研究方法包括两个不同的阶段。首先，我们使用Eurobarometer（2023）调查数据进行了宏观层面的分析，以检查欧洲中小企业采用人工智能的趋势。其次，我们对186名数字营销专业人士进行了一项在线调查，以调查微观层面的采用行为和态度。研究1揭示了人工智能采用率与组织特征之间的显著相关性，包括公司规模、行业和地理位置。大型和服务型公司表现出更高的采用倾向。宏观经济指标如国内生产总值（GDP）和创新能力与采用率正相关，而文化维度，特别是长期导向（LTO）则表现出负相关。研究2说明了人工智能采用背后的心理和组织机制，其中感知有用性（PU）成为行为意向的主要预测因素。相比之下，感知易用性（PEOU）对采用结果的影响不显著。采用后后悔(R)对人工智能实施的态度和行为意图均有负向影响。本研究为理解中小企业采用人工智能的动态提供了一个基于经验的框架，从而对技术采用的文献做出了贡献。该模型为政策制定和组织实施战略提供了基于证据的建议。

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引用次数: 0

Technology or innovation alone is not enough: A SEM-fsQCA based study on intelligent automation driven supply chain resilience 单靠技术或创新是不够的：基于SEM-fsQCA的智能自动化驱动供应链弹性研究

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-07 DOI: 10.1016/j.jik.2025.100930

Mobashar Mubarik, Saule Maciukaite-Zviniene

In an era marked by increasing disruption and digital transformation, this study explores how Intelligent Automation (IA) contributes to Supply Chain Resilience (SCR), with particular attention to the mediating roles of Integrability and Visibility. Despite growing interest in digital supply chain capabilities, limited empirical evidence exists on how advanced technologies such as artificial intelligence, machine learning, and robotic process automation translate into resilience, especially in the context of emerging economies. Grounded in the Technology-Organization-Environment (TOE) framework, the study employs a mixed-method approach by integrating Partial Least Squares Structural Equation Modeling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA). Data were collected from 312 manufacturing firms in Lithuania, representing a digitally transforming economy with unique structural and institutional conditions. The PLS-SEM results confirm that IA significantly enhances SCR, primarily through the mediating effect of Integrability. While IA also improves supply chain visibility, the mediating role of Visibility in the IA-SCR relationship is not supported, suggesting that transparency alone is insufficient to enable resilience. Complementing these findings, the fsQCA results reveal that multiple configurations can lead to high resilience. The combination of IA and Integrability consistently emerged as a sufficient pathway, regardless of the presence or absence of Visibility. Moreover, firms without advanced IA capabilities but with strong integration and visibility were also able to achieve resilient outcomes, offering viable alternatives for resource-constrained environments. These insights underscore that resilience is not driven by technology adoption alone, but by the strategic configuration and alignment of digital capabilities. This study contributes to the literature by integrating variance-based and configurational perspectives, offering a more nuanced and context-sensitive understanding of digital transformation outcomes. It challenges the assumption that visibility is inherently sufficient for resilience and highlights the importance of integrability as a foundational enabler. The findings hold theoretical and practical value for building resilient, adaptive supply chains in emerging economy settings.

在一个以不断增加的颠覆性和数字化转型为标志的时代，本研究探讨了智能自动化（IA）如何促进供应链弹性（SCR），特别关注可集成性和可见性的中介作用。尽管人们对数字供应链能力的兴趣日益浓厚，但关于人工智能、机器学习和机器人过程自动化等先进技术如何转化为弹性的实证证据有限，尤其是在新兴经济体的背景下。本研究以技术-组织-环境（TOE）框架为基础，采用偏最小二乘结构方程建模（PLS-SEM）和模糊集定性比较分析（fsQCA）相结合的混合方法。数据来自立陶宛的312家制造企业，代表了具有独特结构和制度条件的数字化转型经济。PLS-SEM结果证实，IA显著提高了SCR，主要是通过可积性的中介作用。虽然IA也提高了供应链可见性，但不支持可见性在IA- scr关系中的中介作用，这表明仅靠透明度不足以实现弹性。与这些发现相辅相成的是，fsQCA的结果表明，多种配置可以导致高弹性。无论是否存在可见性，IA和可积性的结合始终是一个充分的途径。此外，没有先进的内部信息管理能力，但具有强大集成和可见性的公司也能够取得有弹性的结果，为资源受限的环境提供可行的替代方案。这些见解强调了弹性不仅仅是由技术采用驱动的，而是由数字能力的战略配置和对齐驱动的。本研究通过整合基于方差和配置的视角，对数字化转型结果提供了更细致和上下文敏感的理解，从而为文献做出了贡献。它挑战了可见性本身就足以满足弹性的假设，并强调了可集成性作为基础推动者的重要性。这些发现对于在新兴经济体环境中建立有弹性、适应性强的供应链具有理论和实践价值。

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引用次数: 0

Market orientation and green innovation: Empirical evidence from double machine learning 市场导向与绿色创新：来自双机器学习的经验证据

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge

Pub Date : 2026-01-07 DOI: 10.1016/j.jik.2025.100933

Yanqing Guo , Chang Zhao , Ming Pang , Di He

Amid the growing global emphasis on sustainable development, green innovation has attracted significant scholarly and practical attention in recent years. However, existing studies have largely emphasised external institutional and policy drivers, leaving a limited understanding of how internal strategic orientations endogenously foster green innovation. Grounded in dynamic capabilities theory, this study examines whether market orientation serves as an internal strategic driver of green innovation. Analysing panel data on Chinese A-share listed firms from 2012 to 2024, we apply a double machine learning framework to estimate the effects of the two core components of market orientation (customer orientation and competitor orientation) on green innovation. We find that both components significantly promote green innovation, with these findings remaining robust across several rigorous tests. Furthermore, government green subsidies positively moderate the relationships of market orientation dimensions with green innovation. Additional heterogeneity analysis indicates that these relationships are particularly pronounced in non-state-owned and high-tech firms. Overall, this study extends the green innovation literature by foregrounding internal strategic orientations and advances methodological practice in this field by applying double machine learning. It offers valuable implications for future research on green innovation and for policymakers and managers committed to promoting sustainable development.

近年来，随着全球对可持续发展的日益重视，绿色创新引起了学术界和实践界的广泛关注。然而，现有的研究大多强调外部制度和政策驱动因素，对内部战略导向如何内生地促进绿色创新的理解有限。本研究以动态能力理论为基础，探讨市场导向是否为绿色创新的内在战略驱动力。通过对2012 - 2024年中国a股上市公司面板数据的分析，我们采用双机器学习框架来估计市场导向的两个核心组成部分（客户导向和竞争对手导向）对绿色创新的影响。我们发现，这两个组成部分都显著促进了绿色创新，这些发现在几个严格的测试中仍然是稳健的。政府绿色补贴正向调节市场导向维度与绿色创新的关系。另外的异质性分析表明，这些关系在非国有企业和高科技企业中尤为明显。总体而言，本研究通过突出内部战略导向扩展了绿色创新文献，并通过应用双机器学习推进了该领域的方法论实践。它为未来的绿色创新研究以及致力于促进可持续发展的决策者和管理者提供了宝贵的启示。

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引用次数: 0