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International Review of Retail Distribution and Consumer Research最新文献

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Communicating returnable packaging via ease of use labeling 通过易于使用的标签传达可回收包装
IF 3.6 Q2 BUSINESS Pub Date : 2021-05-04 DOI: 10.1080/09593969.2021.1921012
Polina Ratnichkina, Seung Hwan (Mark) Lee, S. Haines
ABSTRACT Product labeling strategies are integral to effectively communicating returnable packaging campaigns to consumers. As sustainability initiatives have grown in importance, retailers have become more sensitive to the issues of excess packaging waste. This research presents two experimental studies. Study 1 demonstrates that messages pertaining to ease of use for consumers to return products were more effective than other alternatives, such as rewards, social modelling, and control. Study 2 shows that ease of use messages were more effective than justification-based messages when individuals were primed to be more self-enhancing, but not when they were primed to be more self-transcendent. Overall, this research shows that targeting self-enhancing values via ease of use messaging improves the likelihood of intended consumer participation in returnable packaging programs.
产品标签策略是不可或缺的有效沟通可回收包装活动的消费者。随着可持续发展倡议的重要性日益提高,零售商对过度包装废弃物的问题变得更加敏感。本研究提出了两个实验研究。研究1表明,与其他替代方案(如奖励、社会模型和控制)相比,与消费者返回产品的易用性相关的信息更有效。研究2表明,当个体被启动为更自我增强时,易用性信息比基于辩护的信息更有效,但当他们被启动为更自我超越时则不是这样。总的来说,这项研究表明,通过易于使用的信息来定位自我提升的价值,可以提高消费者参与可回收包装计划的可能性。
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引用次数: 5
Retail analytics: store segmentation using Rule-Based Purchasing behavior analysis 零售分析:使用基于规则的购买行为分析进行商店分割
IF 3.6 Q2 BUSINESS Pub Date : 2021-04-29 DOI: 10.1080/09593969.2021.1915847
Emrah Bilgiç, O. Cakir, M. Kantardzic, Y. Duan, G. Cao
ABSTRACT Retailers are facing challenges in making sense of the significant amount of data available for a better understanding of their customers. While retail analytics plays an increasingly important role in successful retailing management, comprehensive store segmentation based on Data Mining-based Retail Analytics is still an under-researched area. This study seeks to address this gap by developing a novel approach to segment the stores of retail chains based on ‘purchasing behavior of customers’ and applying it in a case study. The applicability and benefits of using Data Mining techniques to examine purchasing behavior and identify store segments are demonstrated in a case study of a global retail chain in Istanbul, Turkey. Over 600 K transaction data of a global grocery retailer are analyzed and 175 stores in Istanbul are successfully segmented into five segments. The results suggest that the proposed new retail analytics approach enables the retail chain to identify clusters of stores in different regions using all transaction data and advances our understanding of store segmentation at the store level. The proposed approach will provide the retail chain the opportunity to manage store clusters by making data-driven decisions in marketing, customer relationship management, supply chain management, inventory management and demand forecasting.
为了更好地了解他们的客户,零售商正面临着如何理解大量可用数据的挑战。虽然零售分析在成功的零售管理中发挥着越来越重要的作用,但基于数据挖掘的零售分析的全面商店细分仍然是一个研究较少的领域。本研究旨在通过开发一种基于“顾客购买行为”的零售连锁店的新方法来解决这一差距,并将其应用于案例研究。在土耳其伊斯坦布尔的一家全球零售连锁店的案例研究中,展示了使用数据挖掘技术来检查购买行为和识别商店细分的适用性和好处。分析了一家全球杂货零售商的60多万笔交易数据,并成功地将伊斯坦布尔的175家商店划分为五个部分。结果表明,提出的新零售分析方法使零售连锁店能够利用所有交易数据识别不同地区的商店集群,并提高了我们对商店层面的商店细分的理解。拟议的方法将为零售连锁店提供机会,通过在营销、客户关系管理、供应链管理、库存管理和需求预测方面做出数据驱动的决策来管理商店集群。
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引用次数: 0
Exploring sustainable fashion consumption among eco-conscious women in Chile 探索智利环保女性的可持续时尚消费
IF 3.6 Q2 BUSINESS Pub Date : 2021-04-18 DOI: 10.1080/09593969.2021.1903529
C. Bianchi, Matías González
ABSTRACT Although sustainable fashion is growing in importance around the world, there is a lack of research that addresses sustainable fashion consumption in Latin America. The purpose of this study is to explore how eco-conscious women in Chile consume sustainable fashion and which are the main drivers and inhibitors. Twenty-two semi-structured interviews with female consumers of sustainable fashion were held in Santiago. The findings show that sustainable fashion brands are high-end fashion with high prices, so eco-conscious women consume sustainable fashion mostly through practices, such as buying from second-hand retail stores or by reusing their apparel, instead of purchasing sustainable fashion brands. Four drivers of sustainable fashion adoption are identified: 1) concern for the negative impacts of the fashion industry, 2) feel good for contributing to a life in a better world, 3) authenticity of sustainable fashion, 4) supporting local businesses and workers. Furthermore, three factors are found to hinder the consumption of sustainable fashion: 1) distrust of sustainable fashion brands, 2) limited assortment, and 3) higher price of sustainable fashion. The findings are useful for sustainable fashion brands, retailers and public policy makers.
虽然可持续时尚在世界范围内越来越重要,但缺乏针对拉丁美洲可持续时尚消费的研究。本研究的目的是探讨智利的生态意识妇女如何消费可持续时尚,以及哪些是主要的驱动因素和抑制因素。在圣地亚哥对可持续时尚的女性消费者进行了22次半结构化访谈。研究结果表明,可持续时尚品牌是价格较高的高端时尚,因此有环保意识的女性大多通过从二手零售商店购买或重复使用服装等方式消费可持续时尚,而不是购买可持续时尚品牌。可持续时尚采用的四个驱动因素是:1)对时尚产业负面影响的关注;2)为更美好世界的生活做出贡献的感觉良好;3)可持续时尚的真实性;4)支持当地企业和工人。此外,研究发现阻碍可持续时尚消费的因素有三个:1)对可持续时尚品牌的不信任,2)品种有限,3)可持续时尚价格较高。这些发现对可持续时尚品牌、零售商和公共政策制定者都很有用。
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引用次数: 14
Consumer behavior with augmented reality in retail: a review and research agenda 消费者行为与增强现实在零售:回顾和研究议程
IF 3.6 Q2 BUSINESS Pub Date : 2021-03-29 DOI: 10.1080/09593969.2021.1901765
Virginie Lavoye, J. Mero, Anssi Tarkiainen
ABSTRACT Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about negative effects of AR usage. The contribution is a systematic literature review and a conceptual framework covering the most important consumer behaviors with AR and their brand-related, transactional, and technology-related outcomes. In addition, this paper adopts a holistic view to propose future research directions and emphasize the need for more research on social augmented reality.
随着技术的快速发展和增强现实(AR)在零售业的应用,相关的学术研究也迅速发展。我们的目的是了解消费者在零售中使用增强现实的原因,以及零售商可以预期的结果。本研究进行了系统的文献综述,并总结了目前关于AR在零售中的消费者行为的实证知识。这个话题仍然分散在各种文献流中,表明AR为消费者创造价值的潜力在于它能够产生功利和享乐价值,改善决策,增强虚拟自我的个性化。然后,这项研究警告了AR使用的负面影响。贡献是一个系统的文献综述和一个概念框架,涵盖了AR最重要的消费者行为及其与品牌相关的、交易性的和与技术相关的结果。此外,本文从整体的角度提出了未来的研究方向,并强调了社会增强现实需要更多的研究。
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引用次数: 39
From customer to actor value propositions: an analysis of digital transaction platforms 从顾客到行动者的价值主张:数字交易平台分析
IF 3.6 Q2 BUSINESS Pub Date : 2021-02-14 DOI: 10.1080/09593969.2021.1880463
H. Hokkanen, Mikko Hänninen, Mika Yrjölä, Hannu Saarijärvi
ABSTRACT Digital transaction platforms are reconfiguring how customers and suppliers interact and transact. This evolution challenges the applicability of some of the canonical concepts and theories inherited from businesses focusing on dyadic customer-firm relationships. In this respect, we know very little about the extent to which business concepts, such as the customer value proposition (CVP), can capture the dynamics of multi-actor digital platforms. The purpose of this study is thus to explore how value can be proposed in digital transaction platforms. To illustrate and capture the complexity and diversity of digital transaction platforms’ current value propositions, we identify, compare, and analyze the CVPs of 58 digital transaction platforms worldwide. As a result, we introduce and define the construct of the actor value proposition (AVP) as a distinct and critically important concept for understanding and managing value creation in digital transaction platforms. This study is among one of the first to uncover the mechanisms and dynamics of digital transaction platforms from the point of view of different actors’ value creation.
数字交易平台正在重新配置客户和供应商的互动和交易方式。这种演变挑战了从专注于二元客户-公司关系的业务中继承的一些规范概念和理论的适用性。在这方面,我们对诸如客户价值主张(CVP)之类的商业概念在多大程度上能够捕捉多参与者数字平台的动态知之甚少。因此,本研究的目的是探讨如何在数字交易平台中提出价值。为了说明和捕捉数字交易平台当前价值主张的复杂性和多样性,我们识别、比较和分析了全球58个数字交易平台的cvp。因此,我们引入并定义了行动者价值主张(AVP)的结构,作为理解和管理数字交易平台中价值创造的一个独特且至关重要的概念。这项研究是第一个从不同参与者价值创造的角度揭示数字交易平台机制和动态的研究之一。
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引用次数: 3
Mobile wallets: key drivers and deterrents of consumers’ intention to adopt 移动钱包:消费者使用意愿的关键驱动因素和阻碍因素
IF 3.6 Q2 BUSINESS Pub Date : 2021-02-09 DOI: 10.1080/09593969.2021.1879208
J. Mew, Elena Millan
ABSTRACT Mobile wallets are one of the latest innovations with a considerable potential to change how consumers make purchases and enhance their shopping experiences. However, their diffusion has been much slower than initially anticipated, particularly in countries such as the UK where the present study was conducted. The services offered by the mobile wallet have to be secure, reliable, and constantly available. Any problems during mobile wallet use are likely to affect consumers’ perceived value and level of satisfaction with the service providers. This study identifies key drivers and deterrents of a mobile wallet adoption. The study utilizes a mixed-method research design to gain deeper insights and understanding of the studied phenomena. Accordingly, the study findings are firmly grounded in empirical evidence. The conceptual model blends existing with new ideas emanating from the real-life experiences of the study participants. Our findings confirm the important role of all factors considered in the model: they affected directly and/or indirectly consumers’ intention to adopt the mobile wallet and explained a substantial portion of its variance. In addition to enriching existing knowledge on consumer behavior toward innovations, our findings provide valuable insights to marketers and retailers by helping them make effective decisions regarding the use of this recent innovation for the benefit of all stakeholders involved.
移动钱包是最新的创新之一,具有相当大的潜力改变消费者的购物方式,增强他们的购物体验。然而,它们的传播速度比最初预期的要慢得多,特别是在进行本研究的英国等国家。移动钱包提供的服务必须是安全、可靠和持续可用的。移动钱包使用过程中的任何问题都可能影响消费者的感知价值和对服务提供商的满意度。这项研究确定了移动钱包采用的关键驱动因素和阻碍因素。本研究采用混合方法的研究设计,对所研究的现象有更深入的认识和理解。因此,研究结果牢固地建立在经验证据的基础上。概念模型融合了现有的和从研究参与者的现实生活经验中产生的新想法。我们的研究结果证实了模型中考虑的所有因素的重要作用:它们直接和/或间接影响消费者采用移动钱包的意图,并解释了其方差的很大一部分。除了丰富消费者对创新行为的现有知识外,我们的研究结果还为营销人员和零售商提供了有价值的见解,帮助他们做出有效的决策,利用最近的创新来造福所有利益相关者。
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引用次数: 17
Shoppers’ neural responses to the mere social presence of others: insights from an enclosed mall 购物者对他人社交存在的神经反应:来自封闭商场的洞察
IF 3.6 Q2 BUSINESS Pub Date : 2021-02-09 DOI: 10.1080/09593969.2021.1901764
M. Rosenbaum, G. Ramírez, D. El‐Manstrly, J. Sit
ABSTRACT This research evaluates enclosed mall shoppers’ neural activation in response to the social presence of other people. The study draws on social impact theory to show how the mere presence of other people in an enclosed shopping mall influences six different emotions, including excitement, interest, stress, engagement, focus, and relaxation, within a focal shopper. We evaluate shoppers’ emotions by employing the Emotiv EPOC+ headset to obtain electroencephalogram recordings. The data obtained from mall shoppers reveal that the mere presence of other shoppers in an enclosed mall evokes high levels of stress, decreases excitement, and impedes a shopper’s ability to focus on a task. These findings imply that shoppers may avoid malls because of their cognitive responses to the social presence of other people, which promotes negative attitudes toward enclosed malls.
摘要:本研究评估了封闭购物中心购物者对他人社会存在的神经激活反应。这项研究利用社会影响理论,展示了在一个封闭的购物中心里,其他人的存在如何影响六种不同的情绪,包括兴奋、兴趣、压力、参与、专注和放松。我们通过使用Emotiv EPOC+耳机获得脑电图记录来评估购物者的情绪。从购物中心购物者那里获得的数据显示,在一个封闭的购物中心里,仅仅是其他购物者的存在就会引起高度的压力,降低兴奋感,并阻碍购物者集中精力完成任务的能力。这些发现暗示购物者可能会因为他们对其他人的社会存在的认知反应而避开购物中心,这促进了对封闭购物中心的负面态度。
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引用次数: 2
Retaillance: a conceptual framework and review of surveillance in retail 零售业:零售业监控的概念框架与回顾
IF 3.6 Q2 BUSINESS Pub Date : 2021-02-01 DOI: 10.1080/09593969.2021.1873817
Nada Elnahla, Leighann C. Neilson
ABSTRACT Retaillance is surveillance in a brick-and-mortar retail setting. In today’s world, brick-and-mortar retailers are threatened by competition from online retailers and the need to compete with sellers not just in the same city or country, but from all over the world. Retailers have, therefore, moved beyond the routine surveillance of consumers for security reasons, and begun to compete for consumers’ personal and shopping data, in an effort to gain competitive advantage. Surprisingly, published academic research relevant to surveillance in a retail setting is quite limited. To address this apparent gap, this interdisciplinary literature review will first provide both a new definition and conceptual model of what surveillance in physical retail entails, before reviewing how retailers view retaillance, how retaillance impacts consumers and their relationships with retailers, along with associated moral and ethical dilemmas. Most importantly, we utilize our review as an opportunity to highlight a variety of directions for future research that can contribute to our understanding of the impact of retaillance and add to the vitality of the fields of retailing and marketing by opening new and unexplored areas of study.
零售是实体零售环境中的监控。在当今世界,实体零售商受到来自网络零售商的竞争威胁,不仅要与同一城市或国家的卖家竞争,还要与来自世界各地的卖家竞争。因此,零售商已经超越了出于安全原因对消费者的常规监控,开始争夺消费者的个人和购物数据,以获得竞争优势。令人惊讶的是,发表的与零售环境中监控相关的学术研究相当有限。为了解决这一明显的差距,这一跨学科的文献综述将首先提供一个新的定义和概念模型,在审查零售商如何看待零售,零售如何影响消费者及其与零售商的关系,以及相关的道德和伦理困境之前。最重要的是,我们利用这次回顾作为一个机会来强调未来研究的各种方向,这些方向可以有助于我们理解零售业的影响,并通过开辟新的和未开发的研究领域来增加零售和营销领域的活力。
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引用次数: 11
Shops with a history and public policy 有历史和公共政策的商店
IF 3.6 Q2 BUSINESS Pub Date : 2021-01-18 DOI: 10.1080/09593969.2021.1873816
Teresa Barata-Salgueiro
ABSTRACT A program to support historical shops was recently created in Lisbon; called ‘Lojas com História’, it was later extended to other cities in the country. This paper shows the changes in public policy towards retail in Portugal where one finds an evolution from purely government regulation to a policing context aiming to strengthen competition between businesses, which endowed the sector with a growing role both in city policy and planning, and competition between cities. The evolution of policies reflects an increased focus on place with a shift from the support to commercial units, to strengthen their competitiveness, to their valorisation in the context of competition between cities. On the other hand, it is argued that this evolution is linked to the reinforcement of entrepreneurship in urban management. After recalling the social and spatial functions of retail and the changes in policies towards retail, we present the program and some characteristics of the shops covered by this program in Lisbon, followed by a first review and considerations on the challenges it brings.
里斯本最近创建了一个支持历史商店的项目;它被称为“Lojas com História”,后来扩展到该国的其他城市。本文展示了葡萄牙零售公共政策的变化,人们发现从纯粹的政府监管到旨在加强企业之间竞争的警务环境的演变,这使得该部门在城市政策和规划以及城市之间的竞争中发挥着越来越大的作用。政策的演变反映出越来越重视地方,从支持商业单位,以加强其竞争力,到在城市之间竞争的背景下使其增值。另一方面,有人认为这种演变与城市管理中企业家精神的加强有关。在回顾了零售的社会和空间功能以及零售政策的变化之后,我们提出了该项目以及里斯本该项目所涵盖的商店的一些特征,然后对其带来的挑战进行了首次审查和考虑。
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引用次数: 5
Online information seeking patterns and social inequality in a digital economy 数字经济中的网络信息寻求模式与社会不平等
IF 3.6 Q2 BUSINESS Pub Date : 2020-12-24 DOI: 10.1080/09593969.2020.1864658
P. Räsänen, A. Koivula, Teo Keipi
ABSTRACT This article aims to map the information-seeking habits of population groups in a digital economy. The growing use of technologies in the modern online era has increased the availability of information regarding services and items through user-generated content and applications. However, the potential for leverage through ICTs may not be evenly distributed across different consumer segments. We use population-level survey data used as the basis for the official statistics in Finland to find differences according to gender, age cohort, education, income and residential area. The results show that Finns are active in using different channels of information acquisition. We found significant differences in how information is obtained between population groups. Men and younger cohorts are more accustomed to using a variety of services and sources for seeking out information. The results also highlighted educational differences that have been rooted in the Finnish information society. Using a nationally representative data, the article points out digital inequalities linked to potential differences in consumer benefits.
本文旨在绘制数字经济中人口群体的信息寻求习惯。在现代在线时代,越来越多的技术使用通过用户生成的内容和应用程序增加了有关服务和项目的信息的可用性。然而,通过信通技术发挥杠杆作用的潜力在不同的消费者群体中可能不会均匀分布。我们使用人口水平的调查数据作为芬兰官方统计数据的基础,以发现性别,年龄队列,教育,收入和居住区域的差异。结果表明,芬兰人在使用不同的信息获取渠道方面表现活跃。我们发现不同人群获取信息的方式存在显著差异。男性和年轻人群更习惯于使用各种服务和来源来寻找信息。调查结果还强调了根植于芬兰信息社会的教育差异。文章使用具有全国代表性的数据,指出了与消费者利益潜在差异相关的数字不平等。
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引用次数: 4
期刊
International Review of Retail Distribution and Consumer Research
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