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De-internationalization of transactional platforms: an exploratory case study 交易平台的去国际化:一个探索性案例研究
IF 3.6 Q2 BUSINESS Pub Date : 2021-12-23 DOI: 10.1080/09593969.2021.2016471
A. Lindblom, Naoto Nadayama, K. Asakawa, Richard W. Cuthbertson
ABSTRACT This study explores why some transactional platforms that have expanded into foreign markets decide to de-internationalize. The empirical part of this study focuses on an anonymized transactional platform called Alpha and its de-internationalization from the host market. Our exploratory case study shows that Alpha’s de-internationalization was driven by a combination of external and internal factors. These factors were related and contributed in different ways to create a downward spiral of de-internationalization. In conclusion, we propose that such a negative spiral in foreign markets is related to a firm’s inability to recontextualize, something that even globally standardized transactional platforms must be capable of doing. The importance of recontextualization highlights the fact that a platform business consists of elements that are embedded in a particular local context.
摘要本研究探讨了为什么一些已经扩展到国外市场的交易平台决定去国际化。本研究的实证部分侧重于一个名为Alpha的匿名交易平台及其与主机市场的去国际化。我们的探索性案例研究表明,Alpha的去国际化是由外部和内部因素共同驱动的。这些因素相互关联,并以不同的方式促成了去国际化的恶性循环。总之,我们认为国外市场的这种负面螺旋与公司无法重新定位相关,即使是全球标准化的交易平台也必须能够做到这一点。重新语境化的重要性突出了这样一个事实,即平台业务由嵌入在特定本地上下文中的元素组成。
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引用次数: 2
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts 特定行业背景下顾客行为意图的驱动因素及其与服务质量的关系
IF 3.6 Q2 BUSINESS Pub Date : 2021-11-25 DOI: 10.1080/09593969.2021.2007977
C. Veloso, B. Sousa
ABSTRACT The purpose of this paper is to present a methodology to systematize the determinants of customer satisfaction and loyalty and the relationship with the perceived quality of service in traditional retail stores in the South and Island regions of Portugal. The proposed conceptual model aims to analyse if perceived service quality (five dimensions of SERVQUAL) directly contribute to customer satisfaction, customer-perceived value and corporate image. The results show that service quality significantly influences corporate image, perceived value and customer satisfaction. Furthermore, perceived value and quality service are the main determinants of customer satisfaction. Additionally, customer satisfaction, corporate image and perceived value significantly affect behavioural intentions towards the act of buying. From an interdisciplinary perspective, this study contributes to the consumer behaviour literature and service quality management in specific industry contexts.
本文的目的是提出一种方法,系统化客户满意度和忠诚度的决定因素,并与传统零售商店在葡萄牙南部和岛屿地区的感知服务质量的关系。提出的概念模型旨在分析感知服务质量(SERVQUAL的五个维度)是否直接影响顾客满意度、顾客感知价值和企业形象。结果表明,服务质量对企业形象、感知价值和顾客满意度有显著影响。此外,感知价值和优质服务是客户满意度的主要决定因素。此外,顾客满意度、企业形象和感知价值显著影响购买行为的行为意向。从跨学科的角度来看,本研究有助于特定行业背景下的消费者行为文献和服务质量管理。
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引用次数: 4
Shopping motivations of fashion subscription service consumers 时尚订阅服务消费者的购物动机
IF 3.6 Q2 BUSINESS Pub Date : 2021-10-20 DOI: 10.1080/09593969.2021.1990104
Dipti Bhatt, Hye-Shin Kim, Siddharth Bhatt
ABSTRACT Recently, there has been a surge in fashion companies providing a subscription model of shopping whereby consumers can get a curated box of fashion items delivered to them regularly. Despite the popularity, there is a lack of research on this topic. This study employed a qualitative approach to examine the motivations and benefits consumers associate with fashion subscription. Using in-depth interviews, data collected from 14 participants was analyzed to uncover six major themes. These themes arepersonalization via stylist and/or algorithm; adapting to the lifestyle: finding convenience and value; something old, something new, and something different: variety and experimentation; excitement of the surprise: searching for adventure; a gift for me: self-gratification; sharing the experience: shopping with friends and family. Themes uncovered from research with actual fashion subscribers have high external validity. Findings from this research advance our understanding on fashion subscription and provide insights for companies in this industry.
最近,越来越多的时尚公司提供订阅购物模式,消费者可以定期收到一盒精心策划的时尚商品。尽管很受欢迎,但对这一主题的研究却很缺乏。本研究采用定性方法来考察消费者与时尚订阅相关的动机和利益。通过深入访谈,从14名参与者收集的数据进行了分析,揭示了六个主要主题。这些主题通过设计师和/或算法进行个性化;适应生活方式:寻找便利与价值;一些旧的,一些新的,一些不同的东西:变化和实验;惊喜带来的兴奋:寻求冒险;给我的礼物:自我满足;分享体验:与朋友和家人一起购物。从实际时尚订户的研究中发现的主题具有很高的外部效度。本研究的结果促进了我们对时尚订阅的理解,并为该行业的公司提供了见解。
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引用次数: 1
Editorial – origins, reflections and ending 编辑-起源,反思和结束
IF 3.6 Q2 BUSINESS Pub Date : 2021-10-20 DOI: 10.1080/09593969.2021.2009004
L. Sparks
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引用次数: 0
Moderating effect of cognitive conflict on the relationship between value consciousness and online shopping cart abandonment 认知冲突对价值意识与网络购物车放弃关系的调节作用
IF 3.6 Q2 BUSINESS Pub Date : 2021-10-20 DOI: 10.1080/09593969.2021.2002386
Sita Mishra, Gunjan Malhotra, S. Tiwari
ABSTRACT Online shopping cart abandonment has become a major problem for e-tailing firms. This study aims to understand consumers’ online shopping behavior and provide valuable insights regarding psychological and cognitive factors behind shopping cart abandonment. The study uses structural equation modeling and SPSS process Macro for data analysis. The results show that ‘comparison shopping’ mediates the relationship between value-consciousness and shopping cart abandonment. Further, cognitive conflicts moderate the mediating effect of value-consciousness on shopping cart abandonment through comparison shopping. This study contributes to consumer behavior and retailing literature by identifying factors that influence online shopping cart abandonment behavior while examining cognitive consistency theory in the Indian online market. It enumerates several important implications and strategies for e-tailers, which they could implement to reduce shopping cart abandonment.
放弃网上购物车已经成为困扰电子零售企业的主要问题。本研究旨在了解消费者的网上购物行为,并就放弃购物车背后的心理和认知因素提供有价值的见解。本研究采用结构方程建模和SPSS过程宏进行数据分析。结果表明,“比较购物”在价值意识与购物车放弃之间起中介作用。此外,认知冲突调节了价值意识对比较购物中购物车放弃的中介作用。本研究通过识别影响在线购物车放弃行为的因素,同时考察印度在线市场的认知一致性理论,为消费者行为和零售文献做出贡献。它列举了几个重要的启示和策略,为电子零售商,他们可以实施,以减少购物车的放弃。
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引用次数: 8
Like a shadow: Enhancing transactions with mobile payment applications 像影子一样:通过移动支付应用程序增强交易
IF 3.6 Q2 BUSINESS Pub Date : 2021-10-20 DOI: 10.1080/09593969.2021.2007978
Edward C. S. Ku
ABSTRACT The study explores how fulfillment and compatibility for mobile payments fit consumer lifestyles and how this affects the intention to use them. An intention to use model from the perspective of service-dominant logic and perceived evaluation difficulty was formulated. Our sample was collected by providing a hyperlink to a survey form so that Alipay and WeChat payment users were notified and o 447 responses were returned. The aesthetic graphic interface of the payment system plays a significant role in M-payments, and coherence of mobile service optimizes the intangible process for consumers paying with simplicity and speed. Furthermore, the aesthetic graphic interface, along with functional coherence, enhances the value of use to the consumers by helping shorten the process to utilize M-payments and leads to enhanced consumer appraisal.
该研究探讨了移动支付的实现和兼容性如何适应消费者的生活方式,以及这如何影响使用它们的意愿。提出了从服务优势逻辑和感知评价难度角度使用模型的意向。我们的样本是通过提供一个调查表格的超链接收集的,以便通知支付宝和b微信支付用户,并返回447个回复。支付系统的美观图形界面在移动支付中发挥了重要作用,移动服务的一致性优化了无形的过程,使消费者的支付变得简单快捷。此外,美观的图形界面,以及功能的一致性,通过帮助缩短使用移动支付的过程,提高了对消费者的使用价值,并提高了消费者的评价。
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引用次数: 2
A tale of two biases: choosing versus rejecting and the decision-by-sampling model 这是一个关于两种偏见的故事:选择与拒绝,以及抽样决策模型
IF 3.6 Q2 BUSINESS Pub Date : 2021-07-09 DOI: 10.1080/09593969.2021.1945654
I. Brennan
ABSTRACT When subjects are exposed to irrelevant background numbers, the decision-by-sampling model maintains that the subjective value of a particular target attribute is determined by its relative rank position within the range of background numbers. The subjective distance will be telescoped (shrink) when the irrelevant numbers lie between (above and/or below) two target attribute values. Prior research indicates that telescoping the two lottery prizes increases preference for the riskier, higher value (enriched) lottery prize versus the safer, low-value (impoverished) prize, whereas shrinking the subjective distance increases preference for the low risk, smaller value (impoverished) prize. According to the compatibility hypothesis, relative preference for an impoverished option over the enriched option should also increase when subjects are invited to reject, rather than select, an option. The compatibility hypothesis posits that a reject instruction makes negative attributes more salient to the decision-maker. The current study tests whether the relative preference for the impoverished prize predicted by decision-by-sampling model (in a decision environment that fosters the compression of the subjective distance) may be exacerbated when the decision is framed with a reject instruction. Our results fail to support both the predicted moderating effect of task instructions (choose versus reject) on decisions predicted by the decision-by-sampling model and the predictions of the compatibility hypothesis and decision-by-sampling model. The discussion considers the absolute, rather than relative, size of the impoverished option and the quantity of choose/reject decisions as possible explanations for the inconsistency of our results with those reported in previous studies.
当受试者暴露于不相关的背景数字时,抽样决策模型认为特定目标属性的主观值由其在背景数字范围内的相对排名位置决定。当不相关的数字位于两个目标属性值之间(高于和/或低于)时,主观距离将被压缩(缩小)。先前的研究表明,与较安全、价值较低(贫困)的彩票相比,缩小两种彩票的主观距离会增加对风险较高、价值较高(富裕)的彩票的偏好,而缩小主观距离会增加对风险较低、价值较低(贫困)的彩票的偏好。根据相容性假设,当受试者被要求拒绝而不是选择一个选项时,他们对贫困选项的相对偏好也会增加。相容性假设认为拒绝指令使决策者的消极属性更加突出。当前的研究测试了抽样决策模型(在促进主观距离压缩的决策环境中)预测的贫困奖的相对偏好是否可能在决策框架中加入拒绝指令时加剧。我们的研究结果既不支持由抽样决策模型预测的任务指令(选择与拒绝)对决策的调节作用,也不支持相容性假设和抽样决策模型的预测。讨论考虑了绝对的,而不是相对的,贫困选项的大小和选择/拒绝决定的数量,作为我们的结果与先前研究报告不一致的可能解释。
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引用次数: 0
The bidirectionality of buying behavior and risk perception: an exploratory study 购买行为与风险感知的双向性:一项探索性研究
IF 3.6 Q2 BUSINESS Pub Date : 2021-06-15 DOI: 10.1080/09593969.2021.1936596
Katrin Zulauf, F. S. Cechella, R. Wagner
ABSTRACT The coronavirus pandemic has changed retailers’ proceedings, consumers’ buying behavior, and the perception of space within the aisles. In a grounded theory–building procedure, the study questions the relationships of consumers’ perceived risk, adapted behaviors, and emotional self-regulation. Only a few studies have focused on customer behavior in such disruptive situations. They generally take a unidirectional perspective and explain panic buying and stockpiling by considering buying behavior as only a reaction to panic and uncertainty. We conducted 18 qualitative interviews in Brazil and Germany to gain insight into changes in buying behavior and consumers’ feelings on the changed circumstances, which provided a bidirectional perspective on perceived risk, adapted buying behavior, and emotional self-regulation. We attempt to explain changed buying behavior as well as differing behaviors and motives in Brazil and Germany during the crisis. Critical reflection on media reports about panic buying and hoarding as well as on self-observed situations in local stores affords a better assessment of the overall situation and risk.
新冠肺炎疫情已经改变了零售商的流程、消费者的购买行为以及对过道空间的感知。在一个扎根的理论构建过程中,本研究对消费者感知风险、适应性行为和情绪自我调节之间的关系提出了质疑。只有少数研究关注的是顾客在这种破坏性情况下的行为。他们通常采取单向的观点,将购买行为视为对恐慌和不确定性的反应,从而解释恐慌性购买和囤积行为。我们在巴西和德国进行了18次定性访谈,以深入了解购买行为的变化和消费者对变化环境的感受,这为感知风险、适应性购买行为和情绪自我调节提供了双向视角。我们试图解释危机期间巴西和德国购买行为的变化以及不同的行为和动机。对媒体关于恐慌性购买和囤积的报道以及对当地商店中自我观察的情况进行批判性反思,可以更好地评估总体情况和风险。
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引用次数: 11
A review of studies on virtual layout and atmospherics - potential applications to the fashion industry 虚拟布局和虚拟气氛的研究综述——在时尚产业中的潜在应用
IF 3.6 Q2 BUSINESS Pub Date : 2021-06-07 DOI: 10.1080/09593969.2021.1934074
Jenniefer Roberts, A. Grassi
ABSTRACT Retail layouts and atmospherics have been widely investigated within the physical retail environment, Research suggests that there is limited understanding of these elements in the virtual environment despite the fact that they would appear to be the easiest and most effective combination to implement by online fashion retailers. Considering potential applications in the fashion industry, a review of current literature on layout and atmospherics has identified the freeform layout as a valuable format for online fashion retailing. The freeform layout has been found to increase consumers’ hedonic motivations to purchase. Furthermore, design and visual cues have a significant influence on consumers, while aural cues despite being very important to the consumers’ experience appear to be underexploited in the online fashion space. This paper contributes a review of established retail elements, and identifies those that adapt well from the offline to online retail environment.
零售布局和氛围已经在实体零售环境中进行了广泛的调查,研究表明,在虚拟环境中,人们对这些元素的理解有限,尽管它们似乎是在线时尚零售商实施的最简单、最有效的组合。考虑到在时尚行业的潜在应用,对当前关于布局和氛围的文献的回顾已经确定了自由布局作为在线时尚零售的一种有价值的格式。自由形式的布局增加了消费者购买的享乐动机。此外,设计和视觉线索对消费者有重大影响,而听觉线索尽管对消费者的体验非常重要,但在在线时尚领域似乎没有得到充分利用。本文对现有的零售要素进行了回顾,并确定了那些能够很好地适应从线下到线上零售环境的要素。
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引用次数: 1
Financial constraints and financing decision in cross-border mergers & acquisitions: evidence from the U.S. retail sector 跨国并购中的财务约束与融资决策:来自美国零售业的证据
IF 3.6 Q2 BUSINESS Pub Date : 2021-05-24 DOI: 10.1080/09593969.2021.1923550
Jie Li, P. Huddleston, L. Good
ABSTRACT Many global retailers in mature markets employ mergers and acquisitions (M&As) as an essential strategic tool to expand into foreign markets. Given the substantial presence of financial constraints and the importance of financing strategy in cross-border M&As, the present study attempts to answer the research question: how do different dimensions (e.g. internal, debt-focused, and equity-focused) and degrees of financial constraints affect U.S. retail multinational enterprises’ (MNEs) cross-border M&A financing decisions? Based on 91 cross-border M&As carried out by U.S. retailers during 2002–2014, our findings suggest that abundant cash reserves and large unused debt capability are associated with Cash Only financing. We also find that acquirers are more likely to adopt Debt financing than Equity financing when they face medium to high level of internal constraints but have large unused debt capabilities. Our study sheds light on retail MNEs’ best financing practices based on their financial conditions.
许多成熟市场的全球零售商将并购作为拓展国外市场的重要战略工具。鉴于财务约束的实质存在以及融资策略在跨国并购中的重要性,本研究试图回答以下研究问题:财务约束的不同维度(如内部、债务和股权)和程度如何影响美国零售跨国企业(MNEs)的跨境并购融资决策?基于2002-2014年期间美国零售商进行的91次跨境并购,我们的研究结果表明,充裕的现金储备和大量未使用的债务能力与现金融资有关。我们还发现,当收购方面临中高水平的内部约束,但拥有大量未使用的债务能力时,收购方更有可能采用债务融资而不是股权融资。我们的研究揭示了零售跨国公司基于其财务状况的最佳融资实践。
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引用次数: 0
期刊
International Review of Retail Distribution and Consumer Research
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