Pub Date : 2023-01-01DOI: 10.3727/152599523x16896548396824
E. P. Kusumah, Nanang Wahyudin
The purpose of this study is to examine the structural connections between the image of a destination, event quality, tourist satisfaction, and loyalty to the destination in the context of World Superbike competitions. The suggested model's structural correlations between variables were tested using structural equation modeling with data from 254 individuals utilizing the bootstrapping method. The study's findings demonstrated a direct correlation between tourist perceptions of a destination and their level of satisfaction throughout their visit. There is evidence that tourist satisfaction completely mediates relationships between a destination's image and destination loyalty. This study confirms the importance of including quality in tourism destination models, and it shows that events like the World Superbike Series are an integral part of marketing plans that aim to increase destination image, tourist satisfaction, and destination loyalty.
{"title":"Sporting Event Quality: Destination Image, Tourist Satisfaction, and Destination Loyalty","authors":"E. P. Kusumah, Nanang Wahyudin","doi":"10.3727/152599523x16896548396824","DOIUrl":"https://doi.org/10.3727/152599523x16896548396824","url":null,"abstract":"The purpose of this study is to examine the structural connections between the image of a destination, event quality, tourist satisfaction, and loyalty to the destination in the context of World Superbike competitions. The suggested model's structural correlations between variables were tested using structural equation modeling with data from 254 individuals utilizing the bootstrapping method. The study's findings demonstrated a direct correlation between tourist perceptions of a destination and their level of satisfaction throughout their visit. There is evidence that tourist satisfaction completely mediates relationships between a destination's image and destination loyalty. This study confirms the importance of including quality in tourism destination models, and it shows that events like the World Superbike Series are an integral part of marketing plans that aim to increase destination image, tourist satisfaction, and destination loyalty.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16847420514746
Ling Li, Haidong Zhou, Junna Meng, Yuan Chen, Bingsheng Liu
Emergency often leads to a series of derivative and secondary emergencies during large-scale events, which can cause severe losses of human resources and property, as well as negative social effects. This study aims to clarify the evolution and transmission mechanism of emergencies using a new scenario-based representation model, which enables decision-makers to deal effectively with various types of emergencies and thus achieve the goals of reducing potential risks, minimizing unnecessary loss, and maintaining public security in large-scale events. Then, based on this model and using the 2022 Beijing Winter Olympics as an example, a hypothetical terrorist attack is proposed as the initial emergency to predict a network of subsequent emergencies. Furthermore, the rationality of the network built by the proposed model is verified by using the Bayesian network.
{"title":"INVESTIGATING THE EVOLUTION AND TRANSMISSION OF EMERGENCIES IN LARGE-SCALE EVENTS USING A SCENARIO-BASED REPRESENTATION MODEL","authors":"Ling Li, Haidong Zhou, Junna Meng, Yuan Chen, Bingsheng Liu","doi":"10.3727/152599523x16847420514746","DOIUrl":"https://doi.org/10.3727/152599523x16847420514746","url":null,"abstract":"Emergency often leads to a series of derivative and secondary emergencies during large-scale events, which can cause severe losses of human resources and property, as well as negative social effects. This study aims to clarify the evolution and transmission mechanism of emergencies using a new scenario-based representation model, which enables decision-makers to deal effectively with various types of emergencies and thus achieve the goals of reducing potential risks, minimizing unnecessary loss, and maintaining public security in large-scale events. Then, based on this model and using the 2022 Beijing Winter Olympics as an example, a hypothetical terrorist attack is proposed as the initial emergency to predict a network of subsequent emergencies. Furthermore, the rationality of the network built by the proposed model is verified by using the Bayesian network.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16990639314765
Manuel Alonso-Dos-Santos, Serio Aguado Berenguer, Ferran Calabuig Moreno
The study aims to explain how marketing variables (quality, value, satisfaction) combined with corporate image can explain the loyalty and word-of-mouth of those attending a sporting event. It also aims to know the different user profiles in the event and how these variables interact in each of these profiles. For this purpose, 697 sporting event attendees were surveyed. Structural model analysis was combined with unobserved a posteriori segmentation (POS) through PLS, that allows us to know the groups without a prior criterion. The results confirmed the hypothesis, explaining loyalty and word-of-mouth in a sporting event and revealing three unobserved groups of fans: involved, non-conforming, and opportunistic. The proposed model is useful to explain loyalty and word-of-mouth and the segments of users. On the other hand, corporate image must be considered to understand consumer behaviour in sporting events, because it has shown influence, especially in the involved and opportunistic segments.
{"title":"Predicting loyalty and word-of-mouth at a sports event through a structural model and posteriori unobserved segmentation","authors":"Manuel Alonso-Dos-Santos, Serio Aguado Berenguer, Ferran Calabuig Moreno","doi":"10.3727/152599523x16990639314765","DOIUrl":"https://doi.org/10.3727/152599523x16990639314765","url":null,"abstract":"The study aims to explain how marketing variables (quality, value, satisfaction) combined with corporate image can explain the loyalty and word-of-mouth of those attending a sporting event. It also aims to know the different user profiles in the event and how these variables interact in each of these profiles. For this purpose, 697 sporting event attendees were surveyed. Structural model analysis was combined with unobserved a posteriori segmentation (POS) through PLS, that allows us to know the groups without a prior criterion. The results confirmed the hypothesis, explaining loyalty and word-of-mouth in a sporting event and revealing three unobserved groups of fans: involved, non-conforming, and opportunistic. The proposed model is useful to explain loyalty and word-of-mouth and the segments of users. On the other hand, corporate image must be considered to understand consumer behaviour in sporting events, because it has shown influence, especially in the involved and opportunistic segments.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16990639314756
Elle Stevens, Danny O'Brien, Lisa Gowthorp
Sport events must be strategically leveraged if desired participation outcomes are to be achieved. However, uncertainties remain over which event stakeholder/s should lead this process. In addition, there is a lack of theoretical explanation to support the findings from extant studies in this area. This study analyses how stakeholder salience influences event leverage for sport participation, focusing on a case study of an Australian state sport organisation (SSO) and two major sport events. Data were collected through 15 semi-structured interviews with the SSO’s employees and content analysis of over 60 organisational documents, websites, and media reports. Findings revealed that strategies for leverage were ineffective due to demands enforced by the national sport organisation, a highly salient stakeholder. This research provides new insight on the utility of sport governing bodies leading event leveraging strategies, highlighting the significance of stakeholder salience and strategic control systems in achieving desired outcomes.
{"title":"Not a Priority? That’s a Problem: The Influence of Stakeholder Salience on Event Leveraging to Increase Sport Participation","authors":"Elle Stevens, Danny O'Brien, Lisa Gowthorp","doi":"10.3727/152599523x16990639314756","DOIUrl":"https://doi.org/10.3727/152599523x16990639314756","url":null,"abstract":"Sport events must be strategically leveraged if desired participation outcomes are to be achieved. However, uncertainties remain over which event stakeholder/s should lead this process. In addition, there is a lack of theoretical explanation to support the findings from extant studies in this area. This study analyses how stakeholder salience influences event leverage for sport participation, focusing on a case study of an Australian state sport organisation (SSO) and two major sport events. Data were collected through 15 semi-structured interviews with the SSO’s employees and content analysis of over 60 organisational documents, websites, and media reports. Findings revealed that strategies for leverage were ineffective due to demands enforced by the national sport organisation, a highly salient stakeholder. This research provides new insight on the utility of sport governing bodies leading event leveraging strategies, highlighting the significance of stakeholder salience and strategic control systems in achieving desired outcomes.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135710462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16799771985479
Jordan T. Bakhsh, M. Taks, M. Parent
Residents’ major sport event (MSE) social value is a central topic for event scholars and managers. Despite its popularity, reviews have focused on empirical findings of impact-based studies; not considering resident investments of these studies nor the theoretical underpinnings of this social phenomenon. Therefore, the present systematic review of theory considers investment and impact-based studies to addresses this gap. We screened 934 records, of which only three met all our inclusion criteria. Findings revealed four theoretical concepts to understand residents’ MSE social value: affinity with sport, income, event expectation, and transparency. The combination of these concepts offers a conceptual framework that guides scholars and practitioners to create social value more strategically for residents. Findings revealed the paucity of studies which examine residents’ MSE social impact in relation to their MSE investment and calls for future investigations on residents’ investments and impacts in relation to each other.
{"title":"RESIDENTS’ MAJOR SPORT EVENT SOCIAL VALUE: A SYSTEMATIC REVIEW OF THEORY","authors":"Jordan T. Bakhsh, M. Taks, M. Parent","doi":"10.3727/152599523x16799771985479","DOIUrl":"https://doi.org/10.3727/152599523x16799771985479","url":null,"abstract":"Residents’ major sport event (MSE) social value is a central topic for event scholars and managers. Despite its popularity, reviews have focused on empirical findings of impact-based studies; not considering resident investments of these studies nor the theoretical underpinnings of this social phenomenon. Therefore, the present systematic review of theory considers investment and impact-based studies to addresses this gap. We screened 934 records, of which only three met all our inclusion criteria. Findings revealed four theoretical concepts to understand residents’ MSE social value: affinity with sport, income, event expectation, and transparency. The combination of these concepts offers a conceptual framework that guides scholars and practitioners to create social value more strategically for residents. Findings revealed the paucity of studies which examine residents’ MSE social impact in relation to their MSE investment and calls for future investigations on residents’ investments and impacts in relation to each other.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16957834460268
Javier Marenco
Designing the scientific program of a technical conference is a nontrivial task, in particular when there are many parallel sessions to be scheduled. In this setting, each session must be composed by a thematically coherent set of presentations, whereas sessions attracting a similar audience should not be scheduled simultaneously. In this work we explore this issue, by proposing a combinatorial optimization model representing this situation and by presenting computational techniques that allow to obtain good-quality solutions for this problem. We illustrate the application of these techniques to the scientific program of the XXI Latin-Iberoamerican Conference in Operations Research, which took place in December, 2022. We present experiments assessing the general contribution of the computational machinery proposed in this work, concluding that these techniques allow to automatically design the scientific program of a mid- to large-sized conference while taking into account the mentioned criteria.
{"title":"Designing the CLAIO 2022 conference program with combinatorial optimization techniques","authors":"Javier Marenco","doi":"10.3727/152599523x16957834460268","DOIUrl":"https://doi.org/10.3727/152599523x16957834460268","url":null,"abstract":"Designing the scientific program of a technical conference is a nontrivial task, in particular when there are many parallel sessions to be scheduled. In this setting, each session must be composed by a thematically coherent set of presentations, whereas sessions attracting a similar audience should not be scheduled simultaneously. In this work we explore this issue, by proposing a combinatorial optimization model representing this situation and by presenting computational techniques that allow to obtain good-quality solutions for this problem. We illustrate the application of these techniques to the scientific program of the XXI Latin-Iberoamerican Conference in Operations Research, which took place in December, 2022. We present experiments assessing the general contribution of the computational machinery proposed in this work, concluding that these techniques allow to automatically design the scientific program of a mid- to large-sized conference while taking into account the mentioned criteria.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136209161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16957834460349
Abang Azlan Mohamad, May Chiun Lo, Wan Hashim Wan Ibrahim, Ying Sin Chin, Fung Yee Law
Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study investigates the role of event attachment in fostering local economic development in Sarawak. The research gathered data from 1265 diverse event attendees and employed WarpPLS 8.0 to analyse the proposed model. Findings highlighted the substantial impact of place image, service quality, and community support on event attachment and, subsequently, economic development. Notable events like the Rainforest World Music Festival and Sarawak Regatta are analysed. The study offers practical insights for event planners and policymakers to boost event attachment, emphasizing place image, quality services, and community support to drive economic development in Sarawak. This research highlights the pivotal role of event attachment in sustaining the region's economic growth.
{"title":"Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development","authors":"Abang Azlan Mohamad, May Chiun Lo, Wan Hashim Wan Ibrahim, Ying Sin Chin, Fung Yee Law","doi":"10.3727/152599523x16957834460349","DOIUrl":"https://doi.org/10.3727/152599523x16957834460349","url":null,"abstract":"Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study investigates the role of event attachment in fostering local economic development in Sarawak. The research gathered data from 1265 diverse event attendees and employed WarpPLS 8.0 to analyse the proposed model. Findings highlighted the substantial impact of place image, service quality, and community support on event attachment and, subsequently, economic development. Notable events like the Rainforest World Music Festival and Sarawak Regatta are analysed. The study offers practical insights for event planners and policymakers to boost event attachment, emphasizing place image, quality services, and community support to drive economic development in Sarawak. This research highlights the pivotal role of event attachment in sustaining the region's economic growth.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134882279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599522x16419948695189
Kirstin Hallmann, R. Wright, M. Morellato
It has been argued that all serious leisure activity is founded upon a strong sense of companionship and community. Besides, social capital is widely believed to generate mutual understanding and communal reciprocity. Sport event volunteering is considered a form of serious leisure. However, the interrelationships between these concepts deserve further investigation. This study analysed the interrelationships between serious leisure volunteering and social capital acquisition of 311 World Masters Games volunteers using a structural equation model. Moreover, differences between groups of volunteers were assessed. The findings revealed a significant relationship between serious leisure and social capital. Local volunteers, for example, identified significantly more with serious leisure volunteering than those from outside of the host region.
{"title":"SERIOUS LEISURE EVENT VOLUNTEERING AND SOCIAL CAPITAL","authors":"Kirstin Hallmann, R. Wright, M. Morellato","doi":"10.3727/152599522x16419948695189","DOIUrl":"https://doi.org/10.3727/152599522x16419948695189","url":null,"abstract":"It has been argued that all serious leisure activity is founded upon a strong sense of companionship and community. Besides, social capital is widely believed to generate mutual understanding and communal reciprocity. Sport event volunteering is considered a form of serious leisure. However, the interrelationships between these concepts deserve further investigation. This study analysed the interrelationships between serious leisure volunteering and social capital acquisition of 311 World Masters Games volunteers using a structural equation model. Moreover, differences between groups of volunteers were assessed. The findings revealed a significant relationship between serious leisure and social capital. Local volunteers, for example, identified significantly more with serious leisure volunteering than those from outside of the host region.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69737670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16847420514818
Dewi Jaimangal-Jones, Nick Clifton, C. Haven-Tang, Surraya Rowe
This study contributes to the extant literature on the leveraging of event portfolios, by applying the Model of Event Portfolio Tourism Leverage (Ziakas, 2023) to a case study of the Volvo Ocean Race in Cardiff, United Kingdom. Through an examination of the various components of the model, the research demonstrates the value of the strategies and tactics it proposes, including the amplification of visitor numbers, diversification of tourism offerings, extension of the tourism season, fostering of event tourism networks, consolidation of destination assets, and bolstering of destination authenticity. Empirical data collected from three separate surveys, strategy documents and feedback from stakeholders are analysed to support this argument. The study also acknowledges some challenges to strategic portfolio management, particularly due to the fragmented nature of events suppliers in destinations and the difficulty in assessing the impact of leveraging actions, in the absence of benchmark data related to event visitors.
{"title":"Applying The Model of Event Portfolio Tourism Leverage: A Study of The Volvo Ocean Race in Cardiff, UK","authors":"Dewi Jaimangal-Jones, Nick Clifton, C. Haven-Tang, Surraya Rowe","doi":"10.3727/152599523x16847420514818","DOIUrl":"https://doi.org/10.3727/152599523x16847420514818","url":null,"abstract":"This study contributes to the extant literature on the leveraging of event portfolios, by applying the Model of Event Portfolio Tourism Leverage (Ziakas, 2023) to a case study of the Volvo Ocean Race in Cardiff, United Kingdom. Through an examination of the various components of the model, the research demonstrates the value of the strategies and tactics it proposes, including the amplification of visitor numbers, diversification of tourism offerings, extension of the tourism season, fostering of event tourism networks, consolidation of destination assets, and bolstering of destination authenticity. Empirical data collected from three separate surveys, strategy documents and feedback from stakeholders are analysed to support this argument. The study also acknowledges some challenges to strategic portfolio management, particularly due to the fragmented nature of events suppliers in destinations and the difficulty in assessing the impact of leveraging actions, in the absence of benchmark data related to event visitors.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16907613842156
V. K. Nguyen, M. Blaer, J. Pyke
The COVID-19 pandemic had severe consequences for communities across the globe and especially in Melbourne, Australia, where residents experienced strict control measures and extended lockdowns. Using a mixed-methods approach, this study explores an initiative to facilitate community recovery by analysing the socio-economic impacts of small-scale events held by local government in Melbourne’s West shortly after the final lockdown lifted. Survey data were collected from 843 event attendees and 43 business operators, followed by semi-structured interviews. Results show that these events generated multiple social benefits by enhancing a sense of community, (re)connecting people, improving mental health, and promoting diversity and inclusion. Economic benefits were generated directly by boosting local and visitor spending and indirectly through increasing business-community connectedness. The study contributes to the limited empirical research on the value and role of small-scale events for community recovery and has managerial implications for sustainable destination development, recovery and regeneration strategies.
{"title":"\"I have the feeling of community again\": the socio-economic impacts of small-scale events on community recovery","authors":"V. K. Nguyen, M. Blaer, J. Pyke","doi":"10.3727/152599523x16907613842156","DOIUrl":"https://doi.org/10.3727/152599523x16907613842156","url":null,"abstract":"The COVID-19 pandemic had severe consequences for communities across the globe and especially in Melbourne, Australia, where residents experienced strict control measures and extended lockdowns. Using a mixed-methods approach, this study explores an initiative to facilitate community recovery by analysing the socio-economic impacts of small-scale events held by local government in Melbourne’s West shortly after the final lockdown lifted. Survey data were collected from 843 event attendees and 43 business operators, followed by semi-structured interviews. Results show that these events generated multiple social benefits by enhancing a sense of community, (re)connecting people, improving mental health, and promoting diversity and inclusion. Economic benefits were generated directly by boosting local and visitor spending and indirectly through increasing business-community connectedness. The study contributes to the limited empirical research on the value and role of small-scale events for community recovery and has managerial implications for sustainable destination development, recovery and regeneration strategies.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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