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Airline joint ventures in emerging markets: The case of Saudia under vision 2030 新兴市场的航空合资企业:以沙特阿拉伯为例,展望2030年
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-22 DOI: 10.1016/j.rtbm.2026.101613
Ayşe Bora , Ekrem Tatoglu , Halit Keskin , Emel Esen
The liberalization of global air transport has encouraged airlines to adopt joint ventures (JVs) as a means of expanding networks, reducing risk, and strengthening competitiveness. While literature provides rich insights into JVs in mature markets, their feasibility in emerging markets remains underexplored. This study addresses this gap by examining the prospects for Saudia, the national carrier of Saudi Arabia, to pursue JVs in support of the country's Vision 2030 strategy. Drawing on transaction cost economics, the resource-based view, and network theory, the study employs a qualitative case design based on elite interviews with senior industry executives, policy advisors, and academic experts. The findings identify both opportunities and constraints, highlighting issues of strategic fit, regulatory reform, operational capacity, partnership design, cultural alignment, risk management, and market readiness. The analysis shows that while JVs could provide Saudia with a viable pathway to accelerate international integration and enhance competitiveness, success will depend on regulatory clarity, organizational modernization, and credibility with global partners. The study advances research on airline alliances in emerging markets and offers practical guidance for managers and policymakers engaged in shaping the future of aviation in Saudi Arabia.
全球航空运输的自由化鼓励航空公司采用合资企业(JVs)作为扩大网络、降低风险和加强竞争力的手段。虽然文献对成熟市场的合资企业提供了丰富的见解,但它们在新兴市场的可行性仍未得到充分探索。本研究通过研究沙特阿拉伯国家航空公司沙特阿拉伯寻求合资企业以支持该国2030年愿景战略的前景,解决了这一差距。利用交易成本经济学、资源基础观点和网络理论,本研究采用定性案例设计,基于对高级行业高管、政策顾问和学术专家的精英访谈。调查结果指出了机遇和制约因素,强调了战略契合、监管改革、运营能力、伙伴关系设计、文化一致性、风险管理和市场准备等问题。分析表明,虽然合资企业可以为沙特阿拉伯提供加速国际一体化和提高竞争力的可行途径,但成功与否将取决于监管的明确性、组织的现代化以及与全球合作伙伴的可信度。该研究推动了新兴市场航空公司联盟的研究,并为参与塑造沙特阿拉伯航空业未来的管理者和政策制定者提供了实用指导。
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引用次数: 0
Is hybrid measure an effective instrument for behavioural modal shift decisions to mitigate traffic congestion 混合测量是否是行为模式转换决策的有效工具以缓解交通拥堵
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-21 DOI: 10.1016/j.rtbm.2026.101608
Naveed Farooz Marazi , Prasanta K. Sahu , Bandhan Bandhu Majumdar , Agnivesh Pani
This paper investigates the influence of a hybrid measure (systemic measure with enhanced transit service) on mode choice decisions for the success of congestion pricing (CP). The term hybrid measure is introduced in this research and the effect of this measure has not been given due attention especially in emerging economies. The hybrid measure consists of 1) push measure, i.e., CP; 2) pull measures for public transit, i.e., lesser number of transfers, lower- access, egress and in-vehicle time, reduced transit travel cost, decreased headway; 3) improvements in transit service, i.e., availability of air-conditioning, increased ease of boarding, lesser onboard crowdedness. We conducted a choice experiment considering several CP scenarios and collected 1028 responses with complete information related to commuters' socio-demographics, travel characteristics, etc. Results from multinomial logit modelling analysis indicated that CP coupled with the availability of air conditioning and ease of transit boarding would attract car commuters towards public buses. Seamless and reduced number of transfers to public buses would also play a major role in improving public bus ridership while implementing CP. We found that commuters' WTP is maximum towards the improvement in ease of boarding and reduction in access time attributes. Also, while estimating the modal trade-off among various generated scenarios, we found that public bus has a maximum probability of being preferred (68.5%) for block C second scenario: ease of boarding, availability of air conditioning are maximum, onboard crowdedness, access and egress time are minimum, and congestion charge for car commuters is highest. Thus, it is believed that a hybrid measure may get larger acceptance than a standalone implementation of push/pull/systemic measures to alleviate congestion and decarbonise urban transport network activities.
本文研究了混合措施(系统措施和增强的交通服务)对交通拥挤收费模式选择决策的影响。在本研究中引入了“混合措施”一词,但该措施的效果尚未得到应有的重视,特别是在新兴经济体中。混合措施包括:1)推措施,即CP;2)公共交通的拉动式措施,即减少换乘次数,缩短出入口和车内时间,降低公交出行成本,减少车头时距;3)运输服务的改善,即空调的可用性,登机的便利性,机上拥挤程度的降低。我们进行了一个选择实验,考虑了几种CP场景,收集了1028份回复,其中包含了通勤者的社会人口统计、出行特征等完整信息。多项logit模型分析的结果表明,CP与空调的可用性和公交上车的便利性相结合,将吸引私家车通勤者选择公交车。在实施CP的同时,无缝和减少公交换乘次数也将在改善公交客流量方面发挥重要作用。我们发现,通勤者的WTP最大程度地倾向于改善上车便利性和减少访问时间属性。此外,在估算各种生成情景之间的模式权衡时,我们发现公共汽车在block C的第二种情景中具有最大的首选概率(68.5%):上车的便利性,空调的可用性最大,车上拥挤,进出时间最短,汽车通勤者的拥堵费最高。因此,人们认为,混合措施可能比单独实施推/拉/系统措施更容易被接受,以缓解拥堵和使城市交通网络活动脱碳。
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引用次数: 0
Clustering Mobility-as-a-Service (MaaS) users through Gaussian Mixture Modelling and identifying factors affecting users' mode choice preferences 通过高斯混合建模对出行即服务(MaaS)用户进行聚类,识别影响用户模式选择偏好的因素
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-20 DOI: 10.1016/j.rtbm.2026.101598
Seda Sucu Sagmanli , Nazam Ali , Nima Dadashzadeh , Djamila Ouelhadj
The concept of Mobility-as-a-Service (MaaS) has gained much popularity in the recent years to overcome issues pertinent to conventional transport systems, specifically in car-dependent societies to shift the travel behaviour towards more sustainable options. Despite numerous MaaS trials and implementations, existing MaaS studies mostly focus on the potential adoption and uptake of MaaS rather than analysing the actual MaaS users and understanding the characteristics of various users and their needs for more inclusive transport planning. Understanding the socio-demographics, travel resources and travel behaviour of MaaS users is important to evaluate the reach of MaaS and create strategies to enhance uptake among less-engaged populations. To address this gap, a revealed preference data of 2,182 respondents was collected through Breeze MaaS app and a cluster analysis approach for MaaS users based on the Gaussian Mixture Modelling (GMM) was proposed. After implementing GMM on the collected data from the Breeze MaaS app users, seven clusters were identified based on the mode share of participants in the Solent area of the UK. Based on the collected data, it was found that most of the MaaS users are young people, living mostly in urban areas and have more sustainable mode selection. Additionally, a Multinomial Logistic Regression (MNL) model was developed to comprehend the factors affecting the selection of different modes for each identified cluster compared to the car dependent users. The identified clusters together with the MNL model provide insights that could help a thorough understanding of actual MaaS users and guide targeted recommendations to increase engagement among current users. The findings could be used to reach a wider audience and increase the uptake of MaaS and sustainable mobility options in car-dependent areas.
近年来,移动即服务(MaaS)的概念越来越受欢迎,以克服与传统交通系统有关的问题,特别是在依赖汽车的社会,将旅行行为转向更可持续的选择。尽管有大量的MaaS试验和实施,现有的MaaS研究主要集中在MaaS的潜在采用和吸收上,而不是分析实际的MaaS用户,了解各种用户的特征以及他们对更具包容性的交通规划的需求。了解MaaS用户的社会人口统计学、旅游资源和旅游行为对于评估MaaS的覆盖范围和制定策略以提高参与度较低人群的使用率非常重要。为了解决这一差距,通过Breeze MaaS应用程序收集了2182名受访者的显示偏好数据,并提出了基于高斯混合模型(GMM)的MaaS用户聚类分析方法。在对从Breeze MaaS应用程序用户收集的数据实施GMM后,根据英国索伦特地区参与者的模式份额确定了七个集群。根据收集到的数据,我们发现MaaS的大部分用户是年轻人,他们大多生活在城市地区,并且有更多的可持续模式选择。此外,我们开发了一个多项逻辑回归(MNL)模型,以了解影响每个识别的集群与汽车依赖用户选择不同模式的因素。识别的集群与MNL模型一起提供了见解,可以帮助彻底了解实际的MaaS用户,并指导有针对性的建议,以增加当前用户的参与度。研究结果可以用于吸引更广泛的受众,并在依赖汽车的地区增加MaaS和可持续移动选择的采用。
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引用次数: 0
Smart logistics' spatial association network and green transformation of logistics industry–based on the perspective of industrial chain resilience 基于产业链弹性视角的智慧物流空间关联网络与物流业绿色转型
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-17 DOI: 10.1016/j.rtbm.2026.101606
Yijin Song , Haicheng Xu , Yingjie Zheng
As a crucial link connecting production and consumption, the logistics industry is of paramount importance in national economic performance and high-quality development. Against the backdrop of “dual carbon” goals, achieving the synergistic improvement of economic and green benefits in the logistics industry has become an urgent task. This study, based on China's logistics industry panel data from 2013 to 2023, constructs a regional smart logistics (SLs) spatial association network and measures the green total factor productivity (GTFP) of the logistics industry, to systematically examine the interaction mechanisms and influencing relationships between the two. The study finds that China's SLs network is becoming increasingly interconnected, showing obvious “core-periphery” structural characteristics, with core cities playing a significant radiating and driving role in promoting the intelligent transformation of less developed regions. Further empirical analysis indicates that the spatial association network of SLs can significantly promote the improvement of regional logistics GTFP. The mechanism inspection results show that this promotion effect is mainly achieved by enhancing industrial chain resilience, especially the improvement of defensive resilience and recovery resilience is the most significant. Heterogeneity analysis further demonstrates that this green enabling effect is more prominent in the eastern region, regions with lower levels of economic growth, and regions with stricter environmental governance constraints. This not only provides new empirical evidence for the inclusiveness and government governance role in regional digital development, but also provides useful references for other developing countries to improve logistics efficiency and promote green transformation.
物流业作为连接生产和消费的重要环节,在国民经济运行和高质量发展中具有举足轻重的地位。在“双碳”目标背景下,实现物流行业经济效益和绿色效益的协同提升已成为一项紧迫的任务。本研究基于2013 - 2023年中国物流业面板数据,构建区域智能物流(SLs)空间关联网络,并测度物流业绿色全要素生产率(GTFP),系统考察两者的交互机制和影响关系。研究发现,中国城市网络互联性日益增强,呈现出明显的“核心-边缘”结构特征,核心城市对欠发达地区的智能化转型具有显著的辐射和带动作用。进一步的实证分析表明,服务供应商的空间关联网络能够显著促进区域物流GTFP的提升。机制检验结果表明,这种促进作用主要是通过提升产业链弹性来实现的,尤其是防御弹性和恢复弹性的提升最为显著。异质性分析进一步表明,这种绿色赋能效应在东部地区、经济增长水平较低的地区和环境治理约束较严的地区更为突出。这不仅为包容性和政府治理在区域数字化发展中的作用提供了新的经验证据,也为其他发展中国家提高物流效率、推进绿色转型提供了有益的参考。
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引用次数: 0
Economic and logistical performance of refrigerated electric and hydrogen light commercial vehicles. A total cost of ownership and hybrid simulation perspective 冷藏电动和氢燃料轻型商用车的经济和物流性能。总拥有成本和混合模拟视角
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-14 DOI: 10.1016/j.rtbm.2026.101595
Romeo Danielis , Arsalan Muhammad Khan Niazi , Mariangela Scorrano , Manuela Masutti
The paper investigates whether refrigerated diesel light commercial vehicles (D-LCVs) could be substituted by refrigerated electric LCVs (E-LCVs) or hydrogen LCVs (H2-LCVs), considering both their economic and logistics performances. The economic performance is evaluated via the total cost of ownership (TCO) methodology, while the logistics one is estimated via a multi-agent simulation model. If LCVs are operated in urban contexts, we find that both alternative powertrains exhibit operational parity versus D-LCVs, irrespective of the weather conditions. In terms of TCO, however, only E-LCVs are almost competitive with D-LCVs, while H2-LCVs are by far costlier. If LCVs are used to distribute refrigerated goods in regional contexts (with longer travel distances), E-LCVs show lower logistical efficiency than D-LCVs under normal conditions, further exacerbated in extreme weather, although they have better TCO metrics. On the contrary, H2-LCVs achieved similar logistical efficiency than D-LCVs but continue to show very poor economics.
本文从经济性和物流性能两方面考察了冷藏柴油轻型商用车(d - lcv)是否可以被冷藏电动轻型商用车(e - lcv)或氢轻型商用车(h2 - lcv)所取代。经济绩效通过总拥有成本(TCO)方法进行评估,而物流绩效则通过多智能体仿真模型进行评估。如果lcv在城市环境中运行,我们发现无论天气条件如何,这两种替代动力系统都与d - lcv表现出相同的性能。然而,就TCO而言,只有e - lcv几乎可以与d - lcv竞争,而h2 - lcv的成本要高得多。如果使用轻型货车在区域范围内配送冷藏货物(运输距离较长),在正常情况下,e -轻型货车的物流效率低于d -轻型货车,在极端天气下,这种情况会进一步恶化,尽管它们具有更好的TCO指标。相反,h2 - lcv的物流效率与d - lcv相似,但经济性仍然很差。
{"title":"Economic and logistical performance of refrigerated electric and hydrogen light commercial vehicles. A total cost of ownership and hybrid simulation perspective","authors":"Romeo Danielis ,&nbsp;Arsalan Muhammad Khan Niazi ,&nbsp;Mariangela Scorrano ,&nbsp;Manuela Masutti","doi":"10.1016/j.rtbm.2026.101595","DOIUrl":"10.1016/j.rtbm.2026.101595","url":null,"abstract":"<div><div>The paper investigates whether refrigerated diesel light commercial vehicles (D-LCVs) could be substituted by refrigerated electric LCVs (E-LCVs) or hydrogen LCVs (H2-LCVs), considering both their economic and logistics performances. The economic performance is evaluated via the total cost of ownership (TCO) methodology, while the logistics one is estimated via a multi-agent simulation model. If LCVs are operated in urban contexts, we find that both alternative powertrains exhibit operational parity versus D-LCVs, irrespective of the weather conditions. In terms of TCO, however, only E-LCVs are almost competitive with D-LCVs, while H2-LCVs are by far costlier. If LCVs are used to distribute refrigerated goods in regional contexts (with longer travel distances), E-LCVs show lower logistical efficiency than D-LCVs under normal conditions, further exacerbated in extreme weather, although they have better TCO metrics. On the contrary, H2-LCVs achieved similar logistical efficiency than D-LCVs but continue to show very poor economics.</div></div>","PeriodicalId":47453,"journal":{"name":"Research in Transportation Business and Management","volume":"66 ","pages":"Article 101595"},"PeriodicalIF":4.4,"publicationDate":"2026-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145980746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on intercity green travel strategy based on tripartite evolutionary game 基于三方进化博弈的城际绿色出行策略研究
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-14 DOI: 10.1016/j.rtbm.2026.101597
Luyang Zhao , Luman Zhao , Zhe Wang
Developing green passenger transportation is beneficial for reducing air pollution emissions and improving the living environment of residents. However, research that comprehensively considers the two components of intercity travel, intercity transportation and intra-city connecting transportation, remains insufficient. To design an intercity green travel strategy with a continuous green guidance effect, this paper develops a tripartite evolutionary game model, with the government, high-speed rail enterprises, and intra-city public transportation enterprises as the key players. From the perspective of the entire intercity travel process, we analyze the evolutionary stable strategies of game participants and the applicable scopes of these strategies, and discuss the green travel strategies suitable for participants to adopt in different periods through case simulation. The simulation results show that (1) the cost to the government of ignoring passenger transport environmental protection significantly influences its decision-making. (2) Short-term strategy is relatively more advantageous. At this time, the government's subsidy support policy for the green passenger transport enterprises is also more effective. (3) In the long term, the government's choice of strategy will only affect itself. Green passenger transport companies will only implement green travel measures if these measures conform to the laws of the market economy—i.e., if the companies can benefit from them. This article concludes that the green travel subsidy strategy is suitable for the early intervention stage and provide corresponding policy recommendations. The research findings can provide a basis for the government to formulate implementation strategies for passenger transport environmental protection measures.
发展绿色客运有利于减少大气污染排放,改善居民生活环境。然而,综合考虑城际旅行的两个组成部分——城际交通和城际连接交通的研究仍然不足。为了设计具有持续绿色引导效应的城际绿色出行策略,本文建立了以政府、高铁企业和城内公共交通企业为主体的三方演化博弈模型。从整个城际出行过程出发,分析博弈参与者的演化稳定策略及其适用范围,并通过案例模拟探讨不同时期参与者适合采取的绿色出行策略。仿真结果表明:(1)忽视客运环境保护给政府带来的成本显著影响其决策。(2)短期策略相对更有利。此时,政府对绿色客运企业的补贴扶持政策也更为有效。(3)长期来看,政府的战略选择只会影响自己。绿色客运公司只有在实施符合市场经济规律的绿色出行措施时才会这样做。如果公司能从中受益的话。本文认为绿色出行补贴策略适合早期干预阶段,并提出相应的政策建议。研究结果可为政府制定客运环境保护措施的实施策略提供依据。
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引用次数: 0
Barriers and drivers for penetrating the global maritime labour market: Empirical evidence from merchant seafarers 进入全球海事劳动力市场的障碍和驱动因素:来自商船海员的经验证据
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-12 DOI: 10.1016/j.rtbm.2026.101599
Şaban Emre Kartal , Yasin Arslanoğlu , Özkan Uğurlu , Orkun Burak Öztürk
The maritime transport sector is characterised by unique dynamics, including the ease of crew exchange and the increased use of standardised languages by seafarers. These factors have led to greater multinationalism among ship crews, which presents several managerial, cultural and operational challenges. This study examines the factors, drivers and barriers affecting the integration of professional seafarers into the global maritime labour market under multinational working conditions. The study introduces a ‘harmony’ variable, derived from six attitudinal items, as a proxy for seafarers' adaptability to multinational crew environments.
A mixed-method design was employed, integrating quantitative analyses with qualitative insights to provide a comprehensive understanding of multinational working. A hierarchical cluster analysis was conducted to classify the respondents according to their harmony values. The classification of seafarers according to harmony scores was followed by the analysis of quantitative data from 322 respondents and qualitative data from 125 respondents, respectively. The findings indicate that there were no significant differences in the duration of multi-national working for seafarers at varying levels of harmony. Moreover, an analysis of the factors that contribute to the duration of multinational work revealed that marital status, competence, and raising with maritime culture were significant predictors.
In the context of multinational working, it has been observed that seafarers tend to express concerns regarding their English language proficiency, professionalism, and cultural properties. However, the participants identified several challenges that lie beyond the capabilities of seafarers, including the need for government support, global marketing, and accreditation. These findings underscore the need for policy interventions in maritime education and international cooperation to prepare seafarers for multicultural working environments. Therefore, policymakers should undergo critical reorganizations in maritime education and training to integrate their mariners with the global labour market.
海运部门具有独特的动态特点,包括船员交流的便利性和海员越来越多地使用标准化语言。这些因素导致了船员中更大的多国主义,这带来了一些管理、文化和运营方面的挑战。本研究考察了在多国工作条件下影响专业海员融入全球海事劳动力市场的因素、驱动因素和障碍。该研究引入了一个“和谐”变量,源自六个态度项目,作为海员对多国船员环境适应性的代表。采用混合方法设计,将定量分析与定性分析相结合,以提供对跨国工作的全面理解。采用层次聚类分析方法,根据受访者的和谐值对其进行分类。根据和谐分数对海员进行分类之后,分别分析了来自322名受访者的定量数据和来自125名受访者的定性数据。研究结果表明,在不同的和谐水平上,海员的跨国工作时间没有显著差异。此外,对影响跨国工作持续时间的因素的分析表明,婚姻状况、能力和在海洋文化中成长是重要的预测因素。在跨国工作的背景下,据观察,海员倾向于表达对他们的英语语言能力、专业精神和文化属性的担忧。然而,与会者确定了海员能力之外的一些挑战,包括对政府支持、全球营销和认证的需求。这些发现强调了在海事教育和国际合作方面进行政策干预的必要性,以使海员为多元文化工作环境做好准备。因此,决策者应在海事教育和培训方面进行重大重组,使其海员与全球劳动力市场相结合。
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引用次数: 0
Dry port site selection in Türkiye: Spatial and optimization-based analysis 浙江陆港选址:基于空间和优化的分析
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-09 DOI: 10.1016/j.rtbm.2026.101596
Büşra Yılmaz , Murat Oturakçı , Uğur Eliiyi , Deniz Türsel Eliiyi , Esra Ekinci
Dry ports are a strategic necessity in Türkiye's Aegean Region due to increasing demand and limited port capacity. This study suggests an integrated, sustainability-oriented approach that combines Geographic Information Systems (GIS), Multi-Criteria Decision Making (MCDM) methods, and scenario-based mathematical optimization for dry port location in the Aegean Region of Türkiye. First, 17 spatial and non-spatial criteria derived from expert surveys and literature review were weighted by the Best-Worst Method (BWM). The criteria were transformed into suitability maps in a GIS environment. Second, the candidate areas were assessed with a two-objective optimization model under different scenarios subject to certain constraints. Based on the model results used in the study, suitable areas were identified as Aydın-Karpuzlu, İzmir-Tire, and Denizli-Denizler. The analyses conducted within this study are not limited to spatial analysis. This study, which has the potential to guide strategic decision-making processes, can be considered a very powerful practical tool for decision-makers.
由于日益增长的需求和有限的港口容量,陆港是基耶岛爱琴海地区的战略需要。本研究提出了一种综合的、以可持续性为导向的方法,该方法结合了地理信息系统(GIS)、多标准决策(MCDM)方法和基于场景的数学优化方法,用于 rkiye爱琴海地区的干港选址。首先,采用最佳-最差法(Best-Worst Method, BWM)对专家调查和文献综述得出的17个空间和非空间标准进行加权。这些标准在GIS环境中被转换成适宜性图。其次,在一定的约束条件下,采用双目标优化模型对候选区域进行评估。根据研究中使用的模型结果,确定了适合的区域为Aydın-Karpuzlu, İzmir-Tire和Denizli-Denizler。本研究的分析并不局限于空间分析。该研究具有指导战略决策过程的潜力,可以被认为是决策者非常强大的实用工具。
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引用次数: 0
More than a green choice: How personal and environmental drivers shape EV intentions through a human-focused lens 不仅仅是绿色选择:个人和环境驾驶员如何通过以人为中心的镜头塑造电动汽车的意图
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-07 DOI: 10.1016/j.rtbm.2025.101589
Qi Qiu , Ai Chin Thoo , Moniruzzaman Sarker , Zijuan Zhan , Hon Tat Huam
Adopting battery electric vehicles (BEVs) is critical for achieving sustainable transport and reducing carbon emissions, yet obstacles such as range anxiety, limited environmental awareness, and resistance to innovation continue to impede uptake. This study investigates how social influence, environmental concern, face consciousness, range anxiety, and consumer innovativeness shape BEV purchase intentions, with attitude as a mediator and anthropocentric value orientation as a moderator. Partial least squares structural equation modelling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were used to analyse 481 survey responses. Results show that attitude mediates the effects of all antecedents, while high anthropocentric value orientation amplifies its influence on purchase intention. FsQCA identifies multiple causal pathways to high purchase intention, particularly those combining high levels of face consciousness, attitude, and anthropocentric value orientation with low range anxiety. These findings highlight the importance of integrating personal and environmental drivers into transport policies, providing evidence to support strategies that accelerate BEV adoption.
采用纯电动汽车(bev)对于实现可持续交通和减少碳排放至关重要,但诸如里程焦虑、环保意识有限和对创新的抵制等障碍继续阻碍着电动汽车的普及。本研究探讨社会影响、环境关注、面子意识、里程焦虑和消费者创新对纯电动汽车购买意愿的影响,其中态度是中介,人类中心价值取向是调节。采用偏最小二乘结构方程模型(PLS-SEM)和模糊集定性比较分析(fsQCA)对481份调查问卷进行分析。结果表明,态度在所有前因中起中介作用,而高度以人类为中心的价值取向放大了其对购买意愿的影响。FsQCA确定了高购买意愿的多种因果途径,特别是那些将高水平的面孔意识、态度和以人类为中心的价值取向与低范围焦虑结合在一起的因果途径。这些发现强调了将个人和环境驱动因素纳入交通政策的重要性,为支持加快纯电动汽车采用的战略提供了证据。
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引用次数: 0
Effects of perceived fit and brand trust on acceptance of new energy vehicles across brand extension distances 感知契合度和品牌信任对新能源汽车接受度跨品牌延伸距离的影响
IF 4.4 2区 工程技术 Q2 BUSINESS Pub Date : 2026-01-05 DOI: 10.1016/j.rtbm.2025.101594
Wenbo Li , Fan Zhang , Xiu Cheng , Xiao Zheng , Shanshan Li
Consumer acceptance is crucial for promoting new energy vehicles (NEVs), which are reshaping the traditional automotive brand landscape. This study investigates how consumer perceptions—specifically, perceived fit (brand image and product category fit) and brand trust—affect acceptance of NEV brand extensions across varying extension distances. Analysis of data from 1058 respondents reveals that perceived fit and brand trust significantly drive acceptance, with extension distance moderating these effects: as distance increases, the importance of brand image fit decreases, whereas brand trust becomes significantly stronger. These findings inform strategies for NEV promotion, emphasizing how brands can leverage consumer perceptions and extension theory while managing extension distance.
消费者的接受度对于推广新能源汽车至关重要,新能源汽车正在重塑传统汽车品牌的格局。本研究探讨了消费者感知-特别是感知契合度(品牌形象和产品类别契合度)和品牌信任-如何影响新能源汽车品牌延伸在不同延伸距离上的接受度。对1058名受访者的数据分析表明,感知契合度和品牌信任显著推动了接受度,延伸距离调节了这些影响:随着距离的增加,品牌形象契合度的重要性降低,而品牌信任则显著增强。这些发现为新能源汽车的推广策略提供了信息,强调了品牌如何在管理延伸距离的同时利用消费者的感知和延伸理论。
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引用次数: 0
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Research in Transportation Business and Management
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