Global Strategy Journal最新文献_第7页

International experience and imitation of location choices: The role of experience interpretation and assessment and its board-level microfoundations 区位选择的国际经验与模仿:经验解释与评估的作用及其董事会层面的微观基础

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-03-24 DOI: 10.1002/gsj.1428

Ettore Spadafora, Claudio Giachetti, Makafui Kwame Kumodzie-Dussey, B. Elango

Research summary

Drawing on the information-based imitation and information-processing perspectives, we examine how experience interpretation and assessment—and in particular its board-level microfoundations—affects the relationship between a firm's international experience and its decision to imitate the market leader's location choices. Our results show that the negative relationship between international experience and imitation of location choices is positively moderated by board turnover, board age, and board equity ownership but not influenced by board gender diversity. These findings advance our understanding of the interplay between information-based motives for imitation and firms' information processing and organizational learning. Specifically, we contribute to research on the effect of international experience on firms' mimetic behavior by pointing out the relevance of experience interpretation and assessment from a microfoundations perspective.

Managerial summary

Our study provides indications for executives attempting to predict competitors' global strategy. When it comes to location choices, we find that companies with less international experience are more likely to follow the market leader, while those internationally experienced are more likely to follow their own path. Moreover, lower board turnover, relatively younger directors, and smaller equity ownership can favor the articulation and exploitation of the lessons offered by prior international experiences, thus further reducing the company's inclination to imitate the leader's location choices. Firms seeking an independent path toward internationalization can therefore use corporate governance—and in particular board-level factors—to enhance their ability to interpret and assess their international experience.

借鉴基于信息的模仿和信息处理的观点，我们研究了经验解释和评估——尤其是董事会层面的微观基础——如何影响公司的国际经验与其模仿市场领导者的区位选择决策之间的关系。研究结果表明，国际经验与区位选择模仿之间的负向关系受到董事会更替、董事会年龄和董事会股权比例的正向调节，而不受董事会性别多样性的影响。这些发现促进了我们对基于信息的模仿动机与企业信息加工和组织学习之间相互作用的理解。具体来说，我们从微观基础的角度指出了经验解释和评估的相关性，从而有助于研究国际经验对企业模仿行为的影响。我们的研究为试图预测竞争对手全球战略的高管提供了指示。在区位选择方面，我们发现国际经验较少的公司更倾向于跟随市场领导者，而具有国际经验的公司更倾向于走自己的路。此外，较低的董事会更替率、相对年轻的董事和较小的股权所有权有利于阐明和利用先前国际经验提供的教训，从而进一步降低公司模仿领导者位置选择的倾向。因此，寻求独立国际化道路的公司可以利用公司治理——尤其是董事会层面的因素——来提高其解释和评估其国际经验的能力。

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引用次数: 3

Navigating the paradox of global scaling 驾驭全球规模的悖论

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-03-18 DOI: 10.1002/gsj.1435

Esther Tippmann, Sinéad Monaghan, Rebecca A. Reuber

Research summary

Much global strategy research explores the management of competing strategic demands. Although these demands vary by a firm's context, the focus has been largely on established long-lived multinational enterprises (MNEs) that are not based on digital technologies. There is thus a need to extend theory to take into account the co-existence of rapid growth and digitization, a condition which is increasingly prominent. This study of globally scaling digital firms shows that they navigate the paradoxical demands of replication, to achieve frictionless rapid growth, and entrepreneurship, to innovate and remain competitive. We provide a theoretical model, which shows how MNEs navigate this global scaling paradox through a virtuous cycle of identifying innovations that can be replicated. Surprisingly, given the ease of modifying digital products and services, navigating the global scaling paradox involves minimizing local responsiveness, which is regarded as antithetical to replication. This research also builds insights on the global strategies of digital firms.

Managerial summary

Many digital firms strive to scale globally to achieve market dominance in competitive, fast-paced industries, but only a few succeed. Studying software-as-a-service firms that have successfully scaled globally, we illustrate that the core demands of global scaling are replication and entrepreneurship. Although contradictory, both demands need to be satisfied in tandem. Leaders of globally scaling firms can achieve this through a strategy that sustains three interrelated mechanisms: top-down replication, bottom-up entrepreneurial orientation, and replicable innovation generation to engender and screen replicable ideas. These mechanisms represent a virtuous cycle through which globally scaling digital firms can revise their global business model in a replicable way in order to sustain competitiveness.

许多全球战略研究探讨了竞争性战略需求的管理。尽管这些需求因公司背景而异，但重点主要集中在不基于数字技术的老牌长期跨国企业(MNEs)上。因此，有必要扩展理论，以考虑到快速增长和数字化共存的情况，这是一个日益突出的情况。这项对全球规模的数字公司的研究表明，他们驾驭了复制的矛盾需求，以实现无摩擦的快速增长，以及创业精神，以创新和保持竞争力。我们提供了一个理论模型，该模型展示了跨国公司如何通过识别可复制创新的良性循环来应对这种全球规模悖论。令人惊讶的是，考虑到修改数字产品和服务的便利性，驾驭全球规模悖论涉及到最小化本地响应，这被认为是与复制对立的。这项研究还建立了对数字公司全球战略的见解。许多数字公司努力在全球范围内扩大规模，以在竞争激烈的快节奏行业中获得市场主导地位，但只有少数公司成功。通过研究那些成功实现全球扩张的软件即服务公司，我们发现全球扩张的核心需求是复制和创业精神。这两种需求虽然相互矛盾，但需要同时得到满足。全球规模公司的领导者可以通过维持三个相互关联的机制的战略来实现这一目标:自上而下的复制、自下而上的创业导向和可复制的创新产生，以产生和筛选可复制的想法。这些机制代表了一种良性循环，通过这种循环，全球规模的数字公司可以以可复制的方式修改其全球商业模式，以保持竞争力。

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引用次数: 12

The MNE and its subsidiaries at times of global disruptions: An international relations perspective 全球动荡时期的跨国公司及其子公司:国际关系视角

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-03-17 DOI: 10.1002/gsj.1436

Klaus E. Meyer, Chengguang Li

Research Summary

The global economy has recently entered a period of disruptions, increasing barriers to cross-border business and potentially inhibiting the merits and legitimacy of integrated global strategies. We explore how three major disruptions in the global economy (reduced people mobility, divergent national regulatory institutions, and anti-globalization populism) affect the strategies of multinational enterprises, and, in particular, the role of their foreign subsidiaries. These external disruptions call for a reassessment of theories regarding the nature of global strategy and the interaction between businesses and their political environment. Specifically, we argue that the international relations perspectives of realism, liberalism, and constructivism help explain the nature of the disruptions, and hence can inform strategy scholarship in explaining and examining strategic responses to such external disruptions.

Managerial Summary

Firms establish subsidiaries abroad in order to exploit the opportunities of globalization to the benefit of their shareholders and other stakeholders. However, the global economy has recently entered a period of disruptions that include reduced people mobility, divergent national regulatory institutions, and increased anti-globalization populism. We argue that these disruptions will not only create new operational challenges for global strategies and new needs for local adaptation but may even challenge the legitimacy of global business models. We turn to political science for explanations and find that three paradigms of international relations offer contrarian predictions not only on the big disruptions but also on the ability of MNEs to influence political processes driving the disruptions.

全球经济最近进入了一个混乱的时期，增加了跨境业务的障碍，并可能抑制综合全球战略的优点和合法性。我们将探讨全球经济中的三个主要中断(人员流动性减少、国家监管机构分歧和反全球化民粹主义)如何影响跨国企业的战略，特别是其外国子公司的作用。这些外部干扰要求我们重新评估有关全球战略性质以及企业与其政治环境之间相互作用的理论。具体而言，我们认为现实主义、自由主义和建构主义的国际关系视角有助于解释这种中断的本质，因此可以为战略学术解释和研究对这种外部中断的战略反应提供信息。企业在国外设立子公司是为了利用全球化的机会，使其股东和其他利益相关者受益。然而，全球经济最近进入了一个混乱的时期，包括人口流动性减少，国家监管机构分歧，反全球化民粹主义抬头。我们认为，这些中断不仅会给全球战略带来新的运营挑战，也会给地方适应带来新的需求，甚至可能挑战全球商业模式的合法性。我们转向政治学寻求解释，发现国际关系的三种范式提供了相反的预测，不仅对大破坏，而且对跨国公司影响推动破坏的政治进程的能力。

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引用次数: 22

Do I see what you see? Institutional quality, action observability, and multimarket contact in the global mobile phone industry 我看到你看到的了吗？全球手机行业的制度质量、行动可观察性和多市场联系

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-03-17 DOI: 10.1002/gsj.1433

Claudio Giachetti, Joseph Lampel, Ergun Onoz

Research Summary

Drawing on signaling theory and the international business literature that addresses the role of institutions, we argue that multinational enterprises (MNEs) that use multimarket contact (MMC)—that is, meet the same competitors in multiple countries—to reduce rivalry in a given country, will have their actions and performance influenced by the institutional quality of that country. More specifically, we contend that action observability is the mechanism that explains why institutional quality facilitates an MNE's use of MMC with competitors in a host country. We also contend that an MNE's ability to successfully reduce rivalry with host country competitors via MMC is contingent on the institutional quality distance between the MNE's home and host country. We test our hypotheses with data from the mobile phone industry.

Managerial Summary

MNEs often meet the same rivals simultaneously in multiple countries, a phenomenon known as market overlap or MMC. Prior studies have found that MMC deters rivals from attacking each other in the countries they have in common. However, these studies have not taken into account the heterogeneity of the institutional environments of the countries in which multimarket rivals compete. We contend that the quality of countries' institutions and the institutional quality distance between home and host countries affect the extent to which MNEs can observe each other's actions, which in turn helps rival MNEs to avoid mutually damaging moves for their sales performance in the countries they have in common.

研究摘要借鉴信号传递理论和有关制度作用的国际商业文献，我们认为，跨国企业利用多市场接触（MMC）--即在多个国家遇到相同的竞争对手--来减少在某个国家的竞争，其行动和绩效会受到该国制度质量的影响。更具体地说，我们认为，行动的可观察性是解释为什么制度质量有利于多国企业与东道国竞争对手进行多式接触的机制。我们还认为，多国企业能否通过多式联运成功减少与东道国竞争对手的竞争，取决于多国企业母国与东道国之间的制度质量距离。我们用移动电话行业的数据检验了我们的假设。管理摘要多国企业经常会在多个国家同时遇到相同的竞争对手，这种现象被称为市场重叠（MMC）。先前的研究发现，MMC 会阻止竞争对手在共同的国家相互攻击。然而，这些研究并没有考虑到多市场竞争对手所在国家制度环境的异质性。我们认为，各国的制度质量以及母国与东道国之间的制度质量距离会影响多国企业观察对方行动的程度，进而帮助竞争对手避免在共同国家采取对其销售业绩造成相互损害的行动。

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引用次数: 0

Role of context in knowledge flows: Host country versus headquarters as sources of MNC subsidiary knowledge inheritance 背景在知识流动中的作用:东道国与总部作为跨国公司附属知识继承的来源

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-03-11 DOI: 10.1002/gsj.1434

Mike Horia Mihail Teodorescu, Prithwiraj Choudhury, Tarun Khanna

Research Summary

We respond to calls in the strategy and international business literature for elucidating how multinational subsidiaries develop contextual intelligence in host countries and how they use the local context as a source of valuable opportunities for learning. Applying the theoretical lens of subsidiary absorptive capacity and building on a gravity model, we propose an approach that can distinguish and compare the influences of the host country context and headquarters over the subsidiary knowledge production. Some subsidiaries may become global second headquarters and innovation hubs, as evidenced qualitatively in the paper with the case of Cisco. Essentially, subsidiaries, characterized by higher stocks of knowledge and greater number of locally hired employees are likely to absorb relatively more knowledge from the local host country context.

Managerial Summary

Managers at multinational companies have to carefully balance acquiring knowledge from the headquarters, vis-a-vis acquiring knowledge from the local context of countries where the firm has subsidiaries. In contrast to a “headquarter-centric” approach where most of the knowledge management activities are centered around the MNC headquarters, we argue that larger subsidiaries, often characterized by a large presence of local R&D workers, might disproportionately draw knowledge from the local context, rather than from the headquarters. In addition to developing theoretical propositions along these lines, we provide an illustrative example of how Cisco opened a “second headquarters” in India, to learn from the rich local context.

我们回应战略和国际商业文献中的呼吁，阐明跨国子公司如何在东道国发展情境智能，以及它们如何利用当地情境作为宝贵学习机会的来源。本文运用子公司吸收能力的理论视角，在引力模型的基础上，提出了一种能够区分和比较东道国背景和总部对子公司知识生产影响的方法。一些子公司可能成为全球第二总部和创新中心，这在论文中以思科为例进行了定性证明。基本上，以知识储备较高和当地雇用雇员人数较多为特点的子公司可能从当地东道国的情况中吸收相对较多的知识。跨国公司的管理者必须仔细平衡从总部获取知识与从公司设有子公司的国家的当地环境中获取知识之间的关系。与“以总部为中心”的方法相反，大多数知识管理活动都以跨国公司总部为中心，我们认为，规模较大的子公司通常以大量当地研发人员为特征，可能会不成比例地从当地环境中汲取知识，而不是从总部汲取知识。除了沿着这些思路提出理论命题外，我们还提供了一个说明思科如何在印度开设“第二总部”的例子，以借鉴丰富的当地背景。

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引用次数: 1

“Us” and “them”: Corporate strategic activism, horizontal inequalities, and society's capacity to address its grand challenges “我们”和“他们”:企业战略行动主义、横向不平等以及社会应对重大挑战的能力

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-02-28 DOI: 10.1002/gsj.1430

Brian Ganson, Tony L. He, Witold J. Henisz

Research Summary

Divisions into an “us” and a “them” across racial, ethnic, economic, geographic, and other demographic divides impede society's capacity to address grand challenges. Firms have an impact on such divisions—whether positively or negatively, intentionally or not—through the dual mechanisms of rents and relationships. Firms may contribute to horizontal inequalities that underlie intergroup conflict through the distribution of the benefits, costs, and risks of firm activities. Through their relational strategies, firms also shape the willingness and ability of different groups to work together for positive change. Firm behaviors emerging from their daily operations can thus change society's capacity to address its grand challenges, necessitating corporate activism that encompasses market and nonmarket strategies, as well as a broader understanding of the strategy-setting process itself.

Managerial Summary

This paper examines how firms inevitably shape conflict and cooperation in society through their impact on relationships between groups across racial, ethnic, economic, geographic, and other demographic boundaries. Managers distribute the gains and losses of business activities in ways that differently impact identity groups attentive to their relative inequalities. Strategies regarding how stakeholder relationships are built or broken can also change the ability of groups to build consensus on issues of broad social concern. We explain how these managerial decisions can thus affect the capacity of broader society to address collective challenges. We further explore how managers can design and implement inclusive market and nonmarket strategies that strengthen the cooperative potential of different groups to advance important social goals.

跨越种族、民族、经济、地理和其他人口划分的“我们”和“他们”阻碍了社会应对重大挑战的能力。企业通过租金和关系的双重机制对这种分工产生影响——无论是积极的还是消极的，有意的还是无意的。通过企业活动的利益、成本和风险的分配，企业可能会助长构成集团间冲突的横向不平等。通过他们的关系战略，公司还塑造了不同群体为积极变革而共同努力的意愿和能力。因此，从日常运营中出现的企业行为可以改变社会应对重大挑战的能力，这就需要包括市场和非市场战略在内的企业行动主义，以及对战略制定过程本身的更广泛理解。本文探讨了企业如何通过对跨种族、民族、经济、地理和其他人口边界的群体之间关系的影响，不可避免地塑造社会中的冲突与合作。管理者以不同的方式分配商业活动的收益和损失，以不同的方式影响关注其相对不平等的身份群体。关于如何建立或破坏利益相关者关系的策略也可以改变群体就广泛关注的社会问题达成共识的能力。我们解释了这些管理决策如何影响更广泛的社会解决集体挑战的能力。我们进一步探讨管理者如何设计和实施包容性市场和非市场战略，以加强不同群体的合作潜力，推进重要的社会目标。

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引用次数: 4

The interplay between location and strategy in a turbulent age 在动荡的时代，地理位置和战略之间的相互作用

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-02-22 DOI: 10.1002/gsj.1432

Harald Bathelt, Pengfei Li

Research Summary

The spread of protectionist policies and the COVID-19 pandemic force policymakers and managers to fundamentally rethink the relationship between location and strategy. We examine this location-strategy interplay through a structure-agency perspective by investigating how the economic landscape shapes and, simultaneously, is shaped by firm strategies. Increasing spatial disparity and diversity of innovation and wealth in clusters and city-regions create both tremendous challenges and opportunities for multinational enterprises to strategically leverage knowledge over space. Locational choices and actions of multinationals, in turn, affect regional economic development paths and geographies of innovation. We argue for deep dialogue and collaboration between economic geography, international business and strategy to untie the knots in the intricate interplay between location and strategy and solve the grand challenges in our turbulent age.

Managerial Summary

The wide spread of protectionism and the COVID-19 pandemic have disrupted global value chains unprecedently, forcing policymakers and firm managers to rethink the relationship between business strategies and locations. We suggest that this relationship can be understood in a bilateral way. The concentration of innovation and economic activities in city-regions and clusters creates big challenges but also tremendous opportunities for multinational enterprises. Multinationals need to direct knowledge across space but also have to deal with local resistance and opposition. The choices and actions of these firms are shaped by and, simultaneously, influence spatial patterns of economic activities. We argue for deep collaboration between economic geographers and international business scholars to solve the grand challenges for business, community and society in our turbulent time.

保护主义政策的蔓延和2019冠状病毒病大流行迫使决策者和管理者从根本上重新思考区位与战略之间的关系。我们通过研究经济景观是如何形成的，同时又是如何被企业战略所塑造的，从结构-代理的角度来审视这种区位-战略的相互作用。集群和城市区域不断扩大的空间差距以及创新和财富的多样性，为跨国企业在空间上战略性地利用知识带来了巨大的挑战和机遇。跨国公司的区位选择和区位行动反过来又影响着区域经济发展路径和创新地域。我们主张在经济地理学、国际商务和战略之间进行深入的对话和合作，以解开地理位置与战略之间错综复杂的相互作用中的结，并解决我们动荡时代的重大挑战。保护主义的广泛传播和2019冠状病毒病大流行前所未有地扰乱了全球价值链，迫使政策制定者和企业管理者重新思考企业战略与地点之间的关系。我们建议可以从双边的角度来理解这种关系。创新和经济活动在城市、地区和集群中的集中给跨国企业带来了巨大的挑战，但也带来了巨大的机遇。跨国公司需要跨越空间引导知识，但也必须应对当地的抵制和反对。这些企业的选择和行动受到经济活动空间格局的影响，同时也影响着它们。我们主张经济地理学家和国际商业学者之间的深入合作，以解决我们这个动荡时代商业、社区和社会面临的巨大挑战。

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引用次数: 6

Between a rock and a hard place: The consequences of complex headquarters configurations for subsidiary R&D activities 进退两难:复杂的总部结构对子公司研发活动的影响

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-02-16 DOI: 10.1002/gsj.1431

Edward Gillmore, Ulf Andersson, Henrik Dellestrand

Research summary

Challenges related to the complexity of overlapping multiple partner headquarters configurations, the resulting power and political tensions between headquarters, and the consequent effects of multiple interventions in subsidiary value-creating activities remain an understudied phenomenon. We present a rich case study of how complex overlapping headquarters configurations develop. Then, we present the processes underlying power and political tensions that lead to parenting disadvantages between partner headquarters. We find that multiple and simultaneous headquarters interventions place the subsidiary between a rock and a hard place, as it becomes subject to conflicting headquarters voices. We contribute to the literature on parenting in multinational enterprises through an increased understanding of overlapping headquarters configurations and the power and political tensions between headquarters configurations that stimulate interventions in subsidiary R&D mandates.

Managerial summary

Multinational enterprises are exposed to a plethora of complex challenges. To meet these challenges, the organizational structure often becomes complex. We focus on the causes and consequences of complex headquarters structures, that is, operating with multiple partner headquarters, within multinational enterprises in relation to the allocation and reallocation of subsidiary R&D mandates. We observe that headquarters interventions are driven by expectations and assigned roles to manage the multinational enterprise. Being aware of what partner headquarters are doing, that is, possessing system knowledge, can prevent redundant involvement by and competition between headquarters. Our findings indicate that if headquarters' knowledge of the system is low, this may cause the emergence of conflicting headquarters voices and considerable frustration among subsidiary managers.

与重叠的多个合作伙伴总部配置的复杂性、总部之间由此产生的权力和政治紧张关系以及在附属价值创造活动中多重干预的后续影响相关的挑战仍然是一个未充分研究的现象。我们提出了一个丰富的案例研究如何复杂的重叠总部配置的发展。然后，我们介绍了导致合作伙伴总部之间养育不利因素的潜在权力和政治紧张的过程。我们发现，总部的多重同时干预将子公司置于进退两难的境地，因为它会受到总部相互冲突的声音的影响。我们通过加深对重叠的总部配置以及总部配置之间的权力和政治紧张关系的理解，促进了对子公司研发任务的干预，从而为跨国企业中养育子女的文献做出了贡献。跨国企业面临着大量复杂的挑战。为了应对这些挑战，组织结构往往变得复杂。我们的重点是复杂总部结构的原因和后果，即在跨国企业内与多个伙伴总部一起运作，涉及附属研发任务的分配和重新分配。我们观察到，总部的干预是由期望驱动的，并分配了管理跨国企业的角色。了解合作伙伴总部在做什么，即拥有系统知识，可以防止总部之间的重复参与和竞争。我们的研究结果表明，如果总部对系统的了解较低，这可能会导致总部声音冲突的出现和子公司经理之间相当大的挫败感。

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引用次数: 0

Tapping into emerging markets: EMNEs' strategies for innovation capability building 开拓新兴市场:新兴市场企业的创新能力建设战略

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-02-10 DOI: 10.1002/gsj.1429

Henry Lopez-Vega, Nicolette Lakemond

Research Summary

This article explores EMNEs' innovation capability building in emerging markets. The paper provides a longitudinal account of how the Brazilian cosmetics firm Natura transitioned from scant to ample innovation resources and processes. Building on the institution-based view and the resource-based view, we explain how EMNEs' innovation capability building is anchored in open innovation and collaborative nonmarket strategies. The paper reveals a unique pattern of innovation capability building based on a combination of local and global open innovation processes and harnessing the country characteristics over time. It is shown how combining open innovation and collaborative nonmarket strategies can help mitigate weak formal and informal institutions in emerging markets. The study offers an integrated framework explaining innovation capability building and the effects on the institutional setting.

Managerial Summary

The increase of well-known EMNEs has raised interest in understanding how these firms build sustainable innovation capabilities. Based on a longitudinal study of the Brazilian-based cosmetics firm Natura, this paper shows how an open innovation strategy can be used to tap into home-market natural resources and connect to the global setting. This innovation capability process involves traditional market-based strategies like inter-organizational collaborations but also nonmarket strategies, such as developing local relationships, supporting socio-biodiversity, and contributing to local society. The findings point at the importance of developing an overall innovation strategy, directing attention to innovation processes, engaging in recursive practice in innovation projects, responding to the market and nonmarket environments, and linking the emerging market institutional setting and the global market context.

本文探讨了新兴市场中EMNEs的创新能力建设。本文提供了一个纵向帐户如何巴西化妆品公司Natura从缺乏过渡到充足的创新资源和流程。在基于制度的观点和基于资源的观点的基础上，我们解释了EMNEs的创新能力建设如何锚定在开放式创新和协作的非市场战略中。本文揭示了一种独特的创新能力建设模式，该模式基于本地和全球开放创新过程的结合，并利用各国的特点。本文展示了开放式创新和协作性非市场战略的结合如何有助于缓解新兴市场中薄弱的正式和非正式制度。本研究提供了一个完整的框架来解释创新能力建设及其对制度设置的影响。知名EMNEs的增加引起了人们对了解这些公司如何建立可持续创新能力的兴趣。基于对巴西化妆品公司Natura的纵向研究，本文展示了如何利用开放式创新战略来开发国内市场的自然资源，并与全球环境相联系。这种创新能力过程包括传统的市场战略，如组织间合作，但也包括非市场战略，如发展当地关系，支持社会生物多样性，为当地社会做出贡献。研究结果指出，制定整体创新战略、关注创新过程、在创新项目中进行递归实践、应对市场和非市场环境、将新兴市场制度环境与全球市场环境联系起来具有重要意义。

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引用次数: 11

Locational boundness of resource, compatibility of production, and downside risks of multinationality 资源的区位有限性、生产的兼容性以及多国性的下行风险

IF 7.6 2区管理学 Q1 BUSINESS

Global Strategy Journal

Pub Date : 2022-01-13 DOI: 10.1002/gsj.1426

Sangcheol Song

Research Summary

We extend the multinational operational flexibility literature by examining how the characteristics of resources and capabilities within a portfolio of international investments affect its downside risks. We postulate that non-location bound resources and capabilities within an international investment portfolio are crucial to reducing switching costs and enhancing cross-country switchability, thus curbing downside risks. Our large sample of Korean multinational corporations reveals that globally sourced production inputs or more technological capabilities help curb downside risks, while locally sourced inputs or more marketing capabilities do not. We additionally find that the positive effect of less locational boundness is more salient when the portfolio has a high product relatedness or standardization.

Managerial Summary

This study provides some managerial implications for international business managers. The findings suggest that the downside risk reduction effect of multinationality varies by heterogeneous resource and production conditions. They indicate that the locational boundness embedded in marketing capability, technological capability, and product type affects cross-border switchability. IB managers make strategic decisions on resource and product types for their overseas manufacturing subsidiaries in the configuration and coordination processes of their internationalization to maximize multinational operational flexibility. A more effective alignment of resources and capabilities with the strategic intent of boosting geographic fungibility facilitates effective production shifts within the same production network.

我们通过研究国际投资组合中的资源和能力特征如何影响其下行风险来扩展跨国经营灵活性文献。我们假设国际投资组合中的非区位约束资源和能力对于降低转换成本和提高跨国转换能力至关重要，从而抑制下行风险。我们对韩国跨国公司的大量样本显示，全球采购的生产投入或更多的技术能力有助于遏制下行风险，而本地采购的投入或更多的营销能力则没有作用。我们还发现，当投资组合具有较高的产品相关性或标准化时，较少的区位边界的积极作用更为显著。本研究为国际商务管理者提供了一些管理启示。研究结果表明，多国性降低下行风险的效果因资源和生产条件的异质性而异。研究表明，市场营销能力、技术能力和产品类型的区位局限性影响了跨境可转换性。跨国企业管理者在其海外制造子公司国际化的配置和协调过程中对其资源和产品类型进行战略决策，以最大限度地提高跨国经营的灵活性。通过提高地理可替代性的战略意图，更有效地整合资源和能力，有助于在同一生产网络内实现有效的生产转移。

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