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The role of online travel reviews in evolving tourists’ perceived destination image 在线旅游评论在游客感知目的地形象演变中的作用
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-08-19 DOI: 10.1080/15022250.2022.2112414
Xinxin Guo, J. Pesonen
ABSTRACT Online travel reviews play a vital role in the formation of a destination image. However, the mechanism of how that happens is still relatively unknown. Drawing on the elaboration likelihood model and the cognitive–affective-conative model of destination image, this study aims to explore the impact of specific travel review attributes on cognitive, affective, and conative images through the central route and the peripheral route of persuasion. An experiment design survey with four scenarios (i.e. concrete vs. abstract × 5-star rating vs. 1-star rating) was applied in this study. A total of 1,305 Chinese participants were involved in this experiment, and compared their perception of Santa Claus Village, Finland, before and after reading different scenarios’ travel reviews. The results reveal that high rating reviews change cognitive image much more than low rating reviews. Low rating reviews have a large impact on the affective image. Under the high rating scenario, the concrete travel review improves the destination image more than the abstract travel review. Under the low rating scenario, the deterioration of abstract travel review on destination image is larger than concrete travel review. Moreover, both the central and peripheral cues of travel reviews affect tourist destination image formation.
摘要在线旅游评论在目的地形象的形成中起着至关重要的作用。然而,这种情况是如何发生的机制仍然相对未知。本研究利用目的地形象的阐述可能性模型和认知-情感推理模型,通过说服的中心路径和外围路径,探讨特定旅行评论属性对认知、情感和推理形象的影响。实验设计调查有四种场景(即具体与抽象 × 五星评级与一星评级)。共有1305名中国参与者参与了这项实验,并比较了他们在阅读不同场景的旅行评论前后对芬兰圣诞老人村的看法。研究结果表明,高评价比低评价更能改变认知形象。低评价对情感形象有很大影响。在高评分场景下,具体的旅行评论比抽象的旅行评论更能改善目的地形象。在低评级情景下,抽象旅行评论对目的地形象的恶化程度大于具体旅行评论。此外,旅游评论的中心线索和外围线索都会影响旅游目的地形象的形成。
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引用次数: 8
Offline tourism: digital and screen ambivalence in Norwegian mountain huts with no internet access 线下旅游:没有互联网接入的挪威山间小屋的数字和屏幕矛盾心理
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-05-12 DOI: 10.1080/15022250.2022.2070540
Trine Syvertsen
ABSTRACT Digitalisation is a major transformative factor in tourism, yet studies show that holidaymakers are ambivalent about smartphone and Internet use. This study explores screen and digital ambivalence in nature-based tourism in and around the huts and routes of the Norwegian Trekking Association. While digital ambivalence describes ambiguous sentiments over being constantly connected, screen ambivalence covers mixed feelings regarding the presence of smartphones and screens. Methodologically, this qualitative study combined observations at 3 offline sites with an analysis of 30 field dialogues. The study found that hikers were highly aware of the positive and negative functions of digital media. Offline tourism may intensify the experience of taking a break, realising what tourists perceive to be the true nature of friluftsliv [outdoor life], heighten the sense of adventure and self-reliance. However, tensions concerning safety, missing social communication, and obstacles to posting on social media were also evident. This study contributes to the limited research on digital disconnection and offers new insights into the experiential qualities of offline holidays. Few studies have mapped tourist experiences in specific offline sites, and this study contributes to nature-based tourism research by showing how local norms mitigate tensions and nudge hikers towards positive interpretations of being digital-free.
摘要数字化是旅游业的一个主要变革因素,但研究表明,度假者对智能手机和互联网的使用持矛盾态度。这项研究探讨了挪威徒步旅行协会的小屋和路线及其周围的自然旅游中的屏幕和数字矛盾心理。虽然数字矛盾心理描述了对不断连接的模糊情绪,但屏幕矛盾心理涵盖了对智能手机和屏幕存在的复杂情绪。在方法上,这项定性研究结合了3个离线站点的观察结果和对30场实地对话的分析。研究发现,徒步旅行者高度意识到数字媒体的积极和消极功能。线下旅游可能会强化休息的体验,意识到游客所认为的户外生活的真实本质,增强冒险感和自立感。然而,安全方面的紧张局势、社交交流缺失以及在社交媒体上发帖的障碍也很明显。这项研究有助于对数字断开的有限研究,并为线下度假的体验品质提供了新的见解。很少有研究绘制出特定线下景点的游客体验图,这项研究通过展示当地规范如何缓解紧张局势,并推动徒步旅行者对数字自由做出积极解释,为基于自然的旅游研究做出了贡献。
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引用次数: 6
Exploring the use of public participation GIS in transportation planning for tourism at a Nordic destination 探索公众参与GIS在北欧旅游目的地交通规划中的应用
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-05-04 DOI: 10.1080/15022250.2022.2070541
Beatrice Waleghwa, Tobias Heldt
ABSTRACT The purpose of this paper is to showcase how Public Participation Geographic Information Systems (PPGIS) can be used to assist in collecting data of relevance for planning at a tourism destination in general and, specifically how PPGIS data can assist in the early stages of transportation planning. In this paper, we report on a PPGIS study in Sälenfjällen, the largest ski tourism destination in Sweden. Our analysis uses data from 162 visitors sampled on-site using online and paper-based questionnaires containing survey questions and mapping tasks. We use the survey and mapped results from Sälenfjällen to discuss the opportunities and challenges of using PGGIS for this planning purpose. We conclude that, despite of various challenges like low response rates and sampling issues, PPGIS provides the possibility to collect rich information in terms of survey results and mapped values. This is important in understanding a transportation challenge at the early stages of planning, namely the initiation stage. Our study adds to a growing literature exploring the use of PPGIS in the field of tourism and recreation. To the best of our knowledge, ours is the first to use this approach in a tourism-transport context in a Nordic destination.
摘要本文旨在展示公众参与地理信息系统(PPGIS)如何帮助收集与旅游目的地规划相关的数据,特别是PPGIS数据如何帮助交通规划的早期阶段。在本文中,我们报道了瑞典最大的滑雪旅游目的地Sälenfjällen的PPGIS研究。我们的分析使用了162名游客的数据,这些游客使用在线和纸质问卷进行现场抽样,问卷中包含调查问题和绘图任务。我们使用Sälenfjällen的调查和地图结果来讨论将PGGIS用于这一规划目的的机遇和挑战。我们得出的结论是,尽管存在低响应率和抽样问题等各种挑战,但PPGIS提供了收集调查结果和映射值方面丰富信息的可能性。这对于在规划的早期阶段,即启动阶段理解交通挑战非常重要。我们的研究为探索PPGIS在旅游和娱乐领域的应用增加了越来越多的文献。据我们所知,我们是第一个在北欧目的地的旅游运输环境中使用这种方法的公司。
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引用次数: 2
Exploring relative resilience of Airbnb and hotel industry to risks and external shocks 探索Airbnb和酒店业对风险和外部冲击的相对弹性
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-04-04 DOI: 10.1080/15022250.2022.2059563
Marcos Medeiros, Jinghua Xie, D. Severt
ABSTRACT Using Airbnb and hotel data from the Nordic and American markets, the purpose of this study is to investigate the relative resilience of Airbnb and the hotel industry against risks and external shocks by comparing key hotel and Airbnb industry indicators (i.e. occupancy, ADR, and RevPAR) at two points during the global pandemic of COVID-19. The study results confirmed that the key industry indicators revealed diminished relative effects in Airbnb performance indicators during the pandemic. This is explained by the Airbnb's ability to quickly adjust supply schedules in response to external shocks in the pandemic. The results suggest compared to the hotel industry, Airbnb is more resilient to potential external shocks from demand or/and supply arising from risks, including economic crises or natural disasters. The study increases the importance for the hotel industry to project and simulate their relative resilience as compared to Airbnb or similar competitors, as it may give way to enhanced strategies allowing for innovative adjustments to lower the total impact of various shocks. Furthermore, the study gives rise to the need for more specific research on resilience, allowing for the potential mitigation of risk across housing sectors during crises.
摘要本研究利用来自北欧和美国市场的Airbnb和酒店数据,通过比较新冠肺炎全球大流行期间两个点的酒店和Airbnb行业关键指标(即入住率、ADR和RevPAR),研究Airbnb及酒店业对风险和外部冲击的相对弹性。研究结果证实,关键行业指标显示,在疫情期间,Airbnb业绩指标的相对影响有所减弱。这可以解释为爱彼迎能够快速调整供应时间表,以应对疫情中的外部冲击。研究结果表明,与酒店业相比,爱彼迎更能抵御风险(包括经济危机或自然灾害)带来的需求或/和供应的潜在外部冲击。与Airbnb或类似竞争对手相比,这项研究增加了酒店业预测和模拟其相对弹性的重要性,因为它可能会让位于增强的战略,允许进行创新调整,以降低各种冲击的总体影响。此外,这项研究提出了对复原力进行更具体研究的必要性,从而有可能在危机期间缓解住房部门的风险。
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引用次数: 11
Guiding in a nature destination 在自然目的地做向导
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-03-15 DOI: 10.1080/15022250.2022.2029761
Anna Vilborg Einarsdóttir, G. Helgadottir
ABSTRACT As nature attracts most travellers to Iceland, nature conservation is central in sustainable tourism development in the destination. A competent guide can turn a tour into an enjoyable, engaging and educational nature experience, whereas a less competent guide may simply execute the logistics of taking tourists from one point of interest to another. This is a mixed-method study where data were collected through participant observation, semi-structured interviews and desk research. Our findings were that nature conservation was not a theme the guiding, informing and managing of tour groups observed. Nature conservation was not a topic present in the information tour companies supply the guides with, and it was not a prominent theme in the curricula of guide education. Guiding on nature phenomena consisted mainly of information about geology and geoformations. Guiding was mostly verbal, without much attention to experience design. Our conclusions are that more emphasis should be placed on facilitating experience and that an important opportunity for promoting tourism sustainability is missed as nature conservation is neglected. The implication is that these topics should be emphasized more in professional guide education, in the professional community of guides and by tour operators.
摘要由于自然吸引了大多数游客前往冰岛,自然保护是冰岛旅游业可持续发展的核心。一个称职的导游可以将一次旅行变成一次愉快、引人入胜和富有教育意义的自然体验,而一个不太称职的导游可能只是简单地执行将游客从一个兴趣点带到另一个兴趣的物流。这是一项混合方法研究,通过参与者观察、半结构化访谈和案头研究收集数据。我们的发现是,自然保护并不是旅游团所观察到的指导、告知和管理的主题。自然保护并不是旅游公司为导游提供的信息中的一个主题,也不是导游教育课程中的突出主题。关于自然现象的指导主要包括有关地质和地质构造的信息。指导大多是口头的,没有太多注意体验设计。我们的结论是,应该更加重视促进体验,因为忽视了自然保护,错过了促进旅游业可持续性的重要机会。这意味着,在专业导游教育、导游专业团体和旅行社中,这些主题应该得到更多的重视。
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引用次数: 1
The practicality of purism scales when planning tourism in wilderness 规划荒野旅游时纯粹主义尺度的实用性
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-03-14 DOI: 10.1080/15022250.2022.2049361
Anna Dóra Sæþórsdóttir, Margrét Wendt, Edda R. H. Waage
ABSTRACT Wilderness is an important resource for tourism but it is very sensitive to overuse. In order to maintain their attraction, wilderness destinations need to be planned and managed carefully. For that purpose, several models have been developed, one of which is the so-called purism scale model. It is used for segmenting visitors based on their preferences and attitudes towards wilderness destinations. Visitors are asked to rank particular items relating to the management and qualities of wilderness areas along a purism scale and are given a score describing their attitudes. A few studies have used quantitative methods with the aim of improving purism scales. The novelty of this study is adopting a qualitative approach to explore the practicality of purism scales for managing wilderness destinations. It is based on semi-structured interviews in a wilderness area in Iceland, Landmannalaugar, with the aim of investigating the reasoning that visitors have for ranking purism items. The results highlight which purism items are useful to divide visitors into different segments and which ones are not. The study identifies several aspects which question the practicality of purism scales, including differences in the perceived meaning of items and the perspective adopted when ranking the items.
摘要荒野是一种重要的旅游资源,但它对过度使用非常敏感。为了保持其吸引力,荒野目的地需要仔细规划和管理。为此,已经开发了几个模型,其中一个是所谓的纯粹主义规模模型。它用于根据游客对荒野目的地的偏好和态度对其进行细分。游客被要求按照纯粹主义的标准对与荒野地区的管理和质量有关的特定项目进行排名,并给出描述他们态度的分数。一些研究使用了定量方法,目的是改进纯粹主义量表。这项研究的新颖之处在于采用定性方法来探索纯粹主义量表在管理荒野目的地方面的实用性。它基于在冰岛兰德曼纳劳加荒野地区进行的半结构化采访,目的是调查游客对纯粹主义物品进行排名的理由。研究结果强调了哪些纯粹主义项目有助于将游客分为不同的部分,哪些则不然。该研究确定了几个质疑纯粹主义量表实用性的方面,包括项目感知意义的差异以及对项目进行排名时所采用的视角。
{"title":"The practicality of purism scales when planning tourism in wilderness","authors":"Anna Dóra Sæþórsdóttir, Margrét Wendt, Edda R. H. Waage","doi":"10.1080/15022250.2022.2049361","DOIUrl":"https://doi.org/10.1080/15022250.2022.2049361","url":null,"abstract":"ABSTRACT Wilderness is an important resource for tourism but it is very sensitive to overuse. In order to maintain their attraction, wilderness destinations need to be planned and managed carefully. For that purpose, several models have been developed, one of which is the so-called purism scale model. It is used for segmenting visitors based on their preferences and attitudes towards wilderness destinations. Visitors are asked to rank particular items relating to the management and qualities of wilderness areas along a purism scale and are given a score describing their attitudes. A few studies have used quantitative methods with the aim of improving purism scales. The novelty of this study is adopting a qualitative approach to explore the practicality of purism scales for managing wilderness destinations. It is based on semi-structured interviews in a wilderness area in Iceland, Landmannalaugar, with the aim of investigating the reasoning that visitors have for ranking purism items. The results highlight which purism items are useful to divide visitors into different segments and which ones are not. The study identifies several aspects which question the practicality of purism scales, including differences in the perceived meaning of items and the perspective adopted when ranking the items.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43941545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The effect of a caring climate on frontline employees’ turnover intention in the service industry: a serial multiple mediation model 关怀氛围对服务业一线员工离职意愿的影响:一个系列多重中介模型
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-03-07 DOI: 10.1080/15022250.2022.2047778
Boshra H. Namin, Einar Marnburg, Åse Helene Bakkevig Dagsland
ABSTRACT Drawing upon ethical climate theory and conservation of resource theory, this study provides a theoretical model to explain the effect of a perceived caring climate in the workplace on the employees’ turnover intention through the serial multiple mediation of workplace incivility (caused by coworkers) and employees’ emotional exhaustion. A total of 291 frontline employees from the service industry in Norway participated in this study, and structural equation modeling (SEM) was used to analyze the data. The findings indicated that a caring climate has a significant negative effect on turnover intention. The mediating effect of coworker incivility was not supported in the multiple mediation model; however, it was supported if it was considered as the only mediator in the relationship between caring climate and turnover intention. Moreover, emotional exhaustion mediated the relationship between caring climate and turnover intention. The serial mediation effect of coworker incivility and emotional exhaustion was also supported in the relationship between caring climate and turnover intention. The results of this study enable managers to create a caring climate in the workplace and minimize the detrimental effects of incivility and turnover intention in the service industry.
摘要本研究运用伦理气候理论和资源保护理论,通过工作场所不文明行为和员工情绪耗竭的一系列多重中介,提供了一个理论模型来解释工作场所关怀气候感知对员工离职意向的影响。挪威服务行业共有291名一线员工参与了本研究,采用结构方程模型(SEM)对数据进行分析。研究发现,关怀氛围对员工离职倾向有显著的负向影响。多元中介模型不支持同事不礼貌的中介作用;然而,如果它被认为是关怀气氛与离职倾向之间关系的唯一中介,则得到了支持。此外,情绪耗竭在关怀氛围与离职倾向之间起中介作用。同事不礼貌和情绪耗竭在关怀氛围与离职倾向的关系中也具有串行中介作用。本研究的结果使管理者能够在工作场所创造一种关怀的氛围,并最大限度地减少服务行业中不礼貌和离职倾向的有害影响。
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引用次数: 7
Does revenue respond asymmetrically to the occupancy rate? Evidence from the Swedish hospitality industry 收入对入住率的反应是否不对称?来自瑞典酒店业的证据
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-02-14 DOI: 10.1080/15022250.2022.2036231
S. Mitra, Debdatta Pal
ABSTRACT This paper elucidates, does revenue per available room respond asymmetrically to the occupancy rate? The two-step nonlinear autoregressive distributed lag model is used on a Swedish dataset with monthly observations spreading over March 2008 to February 2020 to address this research question. Results of empirical analysis offer corroborative evidence that revenue per available room is asymmetrically related to the occupancy rate. Our results show that revenue per available room responds marginally more strongly to a decrease in occupancy rate than to the rise in occupancy rate. The paper ends with plausible implications for effective revenue management.
摘要:本文阐述了每间可用客房的收益是否与入住率不对称?在2008年3月至2020年2月的瑞典数据集上使用了两步非线性自回归分布滞后模型来解决这个研究问题。实证分析的结果提供了确凿的证据,证明每间可用客房的收入与入住率呈非对称关系。我们的研究结果显示,每间可用客房的收入对入住率下降的反应比入住率上升的反应略微强烈。论文最后给出了有效收入管理的合理启示。
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引用次数: 2
Discussing tourism during a crisis: resilient reactions and learning paths towards sustainable futures 讨论危机期间的旅游业:可持续未来的弹性反应和学习途径
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-02-07 DOI: 10.1080/15022250.2022.2034527
G. Bertella
ABSTRACT This study’s purpose is to conceptualise the relationship between resilience and sustainability from a learning perspective. It asks how a community’s first reactions to a crisis can indicate the possible future development of a destination’s sustainability, and examines the resilience properties of elasticity, hysteresis and malleability in relation to single- and multiple-loop learning. Empirically, this study explores public discussions about tourism in northern Norway immediately before, and during the first months of, the COVID-19 crisis. Such discussions are investigated through a qualitative content analysis of articles from the regional newspaper. The findings identify a variety of perspectives among the participants to the discussions reported in the newspaper, including the coexistence of different views on tourism and sustainability and on responses to a crisis. This study frames the discussions in terms of elastic, hysteretic and malleable reactions, and illustrates three learning paths towards alternative weak and strong sustainable futures in a conceptual model. The originality of this study concerns a conceptualisation of the resilience – sustainability relationship as a set of learning paths that emphasises the dynamic and non-deterministic aspects of tourism development, aiming to evoke a sense of both responsibility and empowerment.
本研究的目的是从学习的角度概念化弹性和可持续性之间的关系。它询问了一个社区对危机的第一反应如何表明目的地可持续性的未来发展,并研究了与单回路和多回路学习相关的弹性、滞后和延展性的弹性特性。从经验上看,本研究探讨了在2019冠状病毒病危机爆发前和爆发后的头几个月里,挪威北部公众对旅游业的讨论。通过对地区报纸文章的定性内容分析来调查这些讨论。调查结果确定了报纸报道的讨论中参与者的各种观点,包括对旅游业和可持续性以及对危机的反应的不同观点的共存。本研究从弹性、滞后和可塑反应的角度进行了讨论,并在一个概念模型中说明了通往可选择的弱和强可持续未来的三条学习路径。本研究的独创性在于将弹性-可持续性关系概念化为一组学习路径,强调旅游发展的动态和非确定性方面,旨在唤起责任感和赋权感。
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引用次数: 7
Between traditional lifestyle and late modern leisure: young second-home dwellers’ perspectives on Finnish cottage culture 在传统生活方式和后现代休闲之间:年轻的第二家园居民对芬兰小屋文化的看法
IF 3.6 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-01-19 DOI: 10.1080/15022250.2022.2028673
Janne Poikolainen
ABSTRACT Young people have rarely been studied in the field of second-home research as active subjects, although they play an influential part in contemporary second-home tourism. Based on semi-structured interviews, this study seeks to address the scholarly gap in the existing literature by analysing the experiences of, and attitudes towards, second-home living among 12- to 17-year-old second-home dwellers vacationing in Mäntyharju, Finland. The study focuses on the second-home environment as a hybrid space enabling young cottagers to combine elements of a traditionalist lifestyle, outdoor recreation, and late modern technoscape in pursuit of pleasurable and restorative leisure. The findings suggest that young second-home dwellers see outdoor activities and rich natural surroundings, as well as intense familial communality and selected aspects of simple living, as the basis of an enjoyable second-home experience. At the same time, they complement these elements with the active use of mobile and entertainment technology, seeking a satisfying balance between the exotic and the ordinary. The results show that studying young second-home dwellers offers fresh new perspectives not only on second-home tourism and its ongoing changes but also on the leisure preferences of late modern youth in general.
虽然年轻人在当代第二家园旅游中扮演着重要的角色,但他们在第二家园研究领域很少被作为活跃的研究对象进行研究。基于半结构化访谈,本研究试图通过分析在芬兰Mäntyharju度假的12至17岁的第二家园居民的第二家园生活经历和态度,来解决现有文献中的学术差距。该研究的重点是作为一个混合空间的第二家园环境,使年轻的农舍结合传统生活方式、户外娱乐和现代科技景观的元素,追求愉悦和恢复性的休闲。研究结果表明,年轻的第二家园居民将户外活动、丰富的自然环境、强烈的家庭社区和简单生活的精选方面视为愉快第二家园体验的基础。与此同时,他们通过积极使用移动和娱乐技术来补充这些元素,在异国情调和普通之间寻求令人满意的平衡。研究结果表明,对年轻第二家园居民的研究不仅为第二家园旅游及其持续变化提供了新的视角,而且为现代晚期青年的总体休闲偏好提供了新的视角。
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引用次数: 2
期刊
Scandinavian Journal of Hospitality and Tourism
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